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HOK
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HOMEPAGE HOK: A Global Design, Architecture, Engineering, Planning Firm (https://hok.com)
HOK: A Global Design, Architecture, Engineering, Planning Firm
HOK is a global design, architecture, engineering and planning firm. Our people collaborate across a network of 27 offices on three continents.
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER HOK Careers: Discover Growth Opportunities Today (https://hok.com/people/careers/)
HOK Careers: Discover Growth Opportunities Today
Explore exciting HOK Careers and shape the future of design. Join us for a rewarding journey in your professional life.
NAV_HEADER_HEADING_REPEATED About – HOK (https://hok.com/about/)
About – HOK
HOK is a global design, architecture, engineering and planning firm.
NAV_HEADER_HEADING_REPEATED Ideas – HOK (https://hok.com/ideas/)
Ideas – HOK
Discover our insights and research on how design, planning and engineering impact the built environment.
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HOMEPAGE (https://hok.com) HOK: A Global Design, Architecture, Engineering, Planning Firm
May 15, 2026HOK’s Rashed Singaby Discusses USL’s Promotion and Relegation Plans with ForbesMay 13, 2026Alaska Airlines’ Modernized North Main Terminal Unveiled at Seattle-Tacoma International AirportMay 11, 2026HOK’s John Rhodes Talks Sports Venue Brand Engagement with the Financial TimesMay 6, 2026Miami to Expand Paddock Club Hospitality With New Extension Overlooking Turn 1, Making It One of the Largest in Formula 1May 4, 2026HOK Names New Leaders to Chicago OfficeApril 28, 2026HOK and ROSSETTI Join Forces to Create Expanded Global Sports, Recreation and Entertainment Design PracticeApril 23, 2026HOK Promotes Two Senior Executives to New RolesApril 20, 2026HOK Unveils Design of Major Departure Spaces at Phu Quoc International Airport in VietnamApril 17, 2026Toronto Tempo to Develop World-Class Performance CentreApril 15, 2026Five HOK-Designed Projects Top Out Sports + Rec + EntertainmentSt. Louis CITY SC’s Energizer Park Corporate + CommercialHoneywell Global Headquarters Corporate + CommercialBCG Headquarters Civic + Justice10th and O Street State Office Building LifestyleMsheireb Downtown Doha Corporate + CommercialNorfolk Southern Headquarters Corporate + CommercialLG North American Headquarters HealthcareNewYork-Presbyterian David H. Koch Center [H2] Careers at HOK [IMG: HOK Careers image] We’re excited about the future. Join our team and design it with us. HOK designs buildings and spaces that inspire people. We’re a diverse team of innovative, entrepreneurial people with an ambitious vision: to create the world’s best, most sustainable places. [H2] Culture [IMG: HOK DEI: image of staff collaborating at communal table.] We think the warm, friendly culture in our studios—each with its own local vibe—is pretty special. We’re a highly collaborative group of people who enjoy working together and are generous about sharing our knowledge, research and innovations. Pediatric Design for Improved Patient Experiences HOK Forward 2025: The Evolution of Neuroinclusive Workplaces Neuroinclusive Design Guide by HOK’s Kay Sargent How do I conceive a new idea? | Aman Krishan
SUB-PAGE (https://hok.com/people/careers/) HOK Careers: Discover Growth Opportunities Today
LeadershipCultureCareers We’re excited about the future. Design it with us.Join our team. HOK designs buildings and spaces that inspire people. We’re a diverse team of innovative, entrepreneurial people with an ambitious vision: to create the world’s best, most sustainable places. It will be your responsibility, even as the newest member of our team, to help us make a positive impact on the world. If this sounds good, let’s talk.Follow @HOKCareers on X and @HOKnetwork on LinkedIn and Instagram.Find more on HOK’s sustainability commitments and progress. [H2] People at HOK Anthony White Sr. Design Professional | St. Louis My journey with HOK began as an intern with our lighting group. I remember being excited about the opportunity but not sure what to expect. Soon I found myself immersed in an ecosystem unlike anything I’d ever experienced. I had the chance to work out of the St. Louis and Kansas City studios, each with its own rhythm, personality and people who shaped the way I saw design. Five years later, I returned to HOK as a full-time member of the architecture group in St. Louis. Coming back felt less like starting over and more like returning to a place that was familiar and part of my professional DNA. The thing I appreciate most about HOK is the access it offers to colleagues across our 27 offices. Every connection—be it a quick chat, a design critique or problem-solving session—brings a different perspective. Those perspectives have pushed me, challenged me and helped me grow in ways I didn’t expect. There’s something energizing about knowing no matter what challenge or new venture you’re stepping into, someone here has insights that can help you move forward. Antoinette Reis Medical Planner | London I grew up in a small town in South Africa with an architect father and a nurse mother. My role at HOK perfectly blends my parents’ career paths. As a medical planner in our London studio, I use my background in medical equipment planning, architectural technology and database management to solve complex hospital design challenges. I am proud of the work our team does and the difference we make for our clients—and the broader community. Through our philanthropic arm, HOK IMPACT, I had the opportunity to help lead our pro-bono design work for Yuva Unstoppable, a charity in India that provides educational opportunities for underprivileged children. Our London team designed a school for 200 students outside of Mumbai, and I had the privilege to visit the site during construction. Though a relatively simple project in terms of design, the impact it has had on children and their families makes it a highlight of my career. Chloe Hiyu Sr. Project Manager | Washington, D.C. At HOK, I’ve grown through the generosity of mentors and the strength of our community. Learning from colleagues across roles and disciplines—and seeing how they lead and collaborate—inspired me to help start Circles, a mentoring initiative that created space for people across HOK studios and experience levels to share, learn and support one another. Watching those conversations flourish showed me how impactful peer mentorship can be. One of the things I love most about HOK is the diversity of work. I’ve contributed to everything from mixed-use projects in Istanbul to master planning in my hometown of Washington, D.C. Each opportunity has pushed me to stay curious and embrace new challenges. That range of experience prepared me for my current role managing a major airport expansion. Every new opportunity at HOK brings fresh ideas, new collaborators and a chance to shape environments that matter. Greg Dina Marketing Manager | Los Angeles At HOK, I've grown by staying engaged and saying yes to things that didn't exist yet. Eight years in, what stands out is how much people's input matters here. Ideas get heard and acted on, and that culture of openness has shaped how I show up every day. One of the things I love most about this work is the weight of what HOK pursues. The projects we compete for and win are places people genuinely depend on: airports, hospitals, civic spaces. That gives the marketing work a sense of purpose that's hard to find elsewhere. HOK has also pushed me to stay curious. Every proposal, every sector, every cross-office collaboration has brought something new to learn. That range of experience has made me a better marketer and a more connected member of the community.Benefits + Perks HOK invests in our people. We’ve designed a benefits package intended to help you live your best life. Our benefits and perks include:Competitive salariesAnnual discretionary bonuses and profit sharing401(K) plans with matching investmentMedical, dental and vision plansMental health counselingPaid parental leave for new parentsTuition reimbursementReimbursement for licensure fees, bonus for completing licensurePaid membership to a professional organizationPaid time off and holidaysHOK also prides itself on its corporate culture, both within our individual studios and across our firm. At HOK, you will share and collaborate with colleagues across the world and build lasting relationships with office mates through volunteer opportunities, in-studio gatherings and off-site events.Professional Development Wherever you are in your career, HOK provides opportunities to learn, develop and apply your talents at the highest level.At HOK, you’ll be exposed to a cross section of domestic and international projects for the world’s best, most forward-thinking clients, and feel empowered to make meaningful contributions.HOK provides a robust framework for professional development, including:Reimbursement for professional licensure exams and membershipsMentoring opportunities within each studio and across all HOKLunch-and-learn programs and on-site training sessions that count toward continuing education units (CEUs)Construction site visitsA rotating emerging talent program that provides opportunities for young leaders to participate on HOK’s core boards.Career goal planning and regular check-in conversationsLearning platform for continuous developmentDiversity + Inclusion Our Diversity Advisory Council works with firm leadership to promote an inclusive business environment and a culture where people with different backgrounds, perspectives, skills and experience can succeed. This commitment to diversity translates into designs that incorporate divergent viewpoints to create spaces as inclusive as they are unique.HOK is open to all, and we celebrate the diversity of our colleagues through internal forums, publications and leadership opportunities.HOK also seeks to expand the pipeline of designers entering the field. We do this through our sponsorship and involvement in the National Organization of Minority Architects and ACE Mentorship Program.HOK is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, genetic information, sexual orientation, gender identity, status as a protected veteran or status as a qualified individual with a disability, or any other characteristic protected by applicable federal, provincial or local law.Student Internships If you thrive on new challenges and want to make important contributions to real-life design projects, we encourage you to apply for a student internship with HOK.Our interns work full-time during the summer and part-time during the school year. All internships are paid. Depending on your school’s curriculum, academic credit may be available.Check out this video highlighting student internship opportunities in an HOK office.Internships are available in architecture, interior design, engineering, planning, sustainable design, marketing and other disciplines across our global studios. These internship opportunities vary by location, with all available positions posted here.Unsolicited Candidate Introduction PolicyRecruitment FraudReasonable Accommodation RequestsRecruitment Privacy StatementTransparency in Coverage Rule [H2] Start Your HOK Career Global Positions Benefits + Perks HOK invests in our people. We’ve designed a benefits package intended to help you live your best life. Our benefits and perks include:Competitive salariesAnnual discretionary bonuses and profit sharing401(K) plans with matching investmentMedical, dental and vision plansMental health counselingPaid parental leave for new parentsTuition reimbursementReimbursement for licensure fees, bonus for completing licensurePaid membership to a professional organizationPaid time off and holidaysHOK also prides itself on its corporate culture, both within our individual studios and across our firm. At HOK, you will share and collaborate with colleagues across the world and build lasting relationships with office mates through volunteer opportunities, in-studio gatherings and off-site events.Professional Development Wherever you are in your career, HOK provides opportunities to learn, develop and apply your talents at the highest level.At HOK, you’ll be exposed to a cross section of domestic and international projects for the world’s best, most forward-thinking clients, and feel empowered to make meaningful contributions.HOK provides a robust framework for professional development, including:Reimbursement for professional licensure exams and membershipsMentoring opportunities within each studio and across all HOKLunch-and-learn programs and on-site training sessions that count toward continuing education units (CEUs)Construction site visitsA rotating emerging talent program that provides opportunities for young leaders to participate on HOK’s core boards.Career goal planning and regular check-in conversationsLearning platform for continuous developmentDiversity + Inclusion Our Diversity Advisory Council works with firm leadership to promote an inclusive business environment and a culture where people with different backgrounds, perspectives, skills and experience can succeed. This commitment to diversity translates into designs that incorporate divergent viewpoints to create spaces as inclusive as they are unique.HOK is open to all, and we celebrate the diversity of our colleagues through internal forums, publications and leadership opportunities.HOK also seeks to expand the pipeline of designers entering the field. We do this through our sponsorship and involvement in the National Organization of Minority Architects and ACE Mentorship Program.HOK is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, genetic information, sexual orientation, gender identity, status as a protected veteran or status as a qualified individual with a disability, or any other characteristic protected by applicable federal, provincial or local law.Student Internships If you thrive on new challenges and want to make important contributions to real-life design projects, we encourage you to apply for a student internship with HOK.Our interns work full-time during the summer and part-time during the school year. All internships are paid. Depending on your school’s curriculum, academic credit may be available.Check out this video highlighting student internship opportunities in an HOK office.Internships are available in architecture, interior design, engineering, planning, sustainable design, marketing and other disciplines across our global studios. These internship opportunities vary by location, with all available positions posted here.Unsolicited Candidate Introduction PolicyRecruitment FraudReasonable Accommodation RequestsRecruitment Privacy StatementTransparency in Coverage Rule [H2] Start Your HOK Career Global Positions [H2] People at HOK Anthony White Sr. Design Professional | St. Louis My journey with HOK began as an intern with our lighting group. I remember being excited about the opportunity but not sure what to expect. Soon I found myself immersed in an ecosystem unlike anything I’d ever experienced. I had the chance to work out of the St. Louis and Kansas City studios, each with its own rhythm, personality and people who shaped the way I saw design. Five years later, I returned to HOK as a full-time member of the architecture group in St. Louis. Coming back felt less like starting over and more like returning to a place that was familiar and part of my professional DNA. The thing I appreciate most about HOK is the access it offers to colleagues across our 27 offices. Every connection—be it a quick chat, a design critique or problem-solving session—brings a different perspective. Those perspectives have pushed me, challenged me and helped me grow in ways I didn’t expect. There’s something energizing about knowing no matter what challenge or new venture you’re stepping into, someone here has insights that can help you move forward. Antoinette Reis Medical Planner | London I grew up in a small town in South Africa with an architect father and a nurse mother. My role at HOK perfectly blends my parents’ career paths. As a medical planner in our London studio, I use my background in medical equipment planning, architectural technology and database management to solve complex hospital design challenges. I am proud of the work our team does and the difference we make for our clients—and the broader community. Through our philanthropic arm, HOK IMPACT, I had the opportunity to help lead our pro-bono design work for Yuva Unstoppable, a charity in India that provides educational opportunities for underprivileged children. Our London team designed a school for 200 students outside of Mumbai, and I had the privilege to visit the site during construction. Though a relatively simple project in terms of design, the impact it has had on children and their families makes it a highlight of my career. Chloe Hiyu Sr. Project Manager | Washington, D.C. At HOK, I’ve grown through the generosity of mentors and the strength of our community. Learning from colleagues across roles and disciplines—and seeing how they lead and collaborate—inspired me to help start Circles, a mentoring initiative that created space for people across HOK studios and experience levels to share, learn and support one another. Watching those conversations flourish showed me how impactful peer mentorship can be. One of the things I love most about HOK is the diversity of work. I’ve contributed to everything from mixed-use projects in Istanbul to master planning in my hometown of Washington, D.C. Each opportunity has pushed me to stay curious and embrace new challenges. That range of experience prepared me for my current role managing a major airport expansion. Every new opportunity at HOK brings fresh ideas, new collaborators and a chance to shape environments that matter. Greg Dina Marketing Manager | Los Angeles At HOK, I've grown by staying engaged and saying yes to things that didn't exist yet
SUB-PAGE (https://hok.com/about/) About – HOK
HOK is a global design, architecture, engineering and planning firm. Our 1,800 people collaborate across a network of 28 offices on three continents.HOK is a collective of future-forward thinkers and designers who are driven to face the critical challenges of our time. We are dedicated to improving people’s lives, serving our clients and healing the planet. Together, we cultivate a culture of design excellence at the confluence of art and science, blending the power of creative expression with a clear sense of purpose.HOK has been carbon neutral since 2022 and is dedicated to achieving net-zero emissions in the projects we design by 2030. In 2024, on average, HOK’s projects surpassed the American Institute of Architects (AIA) 2030 energy reduction targets, achieving a 68% reduction in energy use intensity compared to baseline levels, with many already meeting or exceeding the targets. We’re committed to addressing both operational and embodied carbon through innovative research and design strategies, including structural optimization and sustainable material selection. [H2] HOK History at a Glance George Hellmuth recruits Gyo Obata and George Kassabaum to form an architectural firm in St. Louis with a vision for using design to help clients succeed and creating places that enrich people’s lives.HOK Founded1955 New school projects such as Bristol Primary School in suburban St. Louis not only solve the post-war need for classrooms, but provide innovative ways to create shared and collaborative teaching spaces—a continuous theme in HOK buildings.First Education Project Opens1956 The firm wins its first major university commission: the planning and design of a new campus for Southern Illinois University in Edwardsville (SIUE).First University Project1961 Located in suburban St. Louis, the church has an iconic circular facade featuring three tiers of whitewashed, thin-shell, concrete parabolic arches that celebrate structure and light.Gyo Obata’s Design of the Priory Chapel at Saint Louis Abbey1962 Located on a hilltop in Forest Park beside a major highway, the St. Louis Science Center Space Science Building, also known as the St. Louis Planetarium, is designed to be eye-catching from a distance.An Eye-Catching Planetarium1963 The firm designs its first major corporate building: the IBM Advanced Systems Development Laboratories in Los Gatos, California.Silicon Valley v. 1.0: an Early Tech Lab for IBM1964 HOK is selected to design the Cecil H. Green Graduate Library, an addition to the venerable Hoover Library at Stanford University. The commission means opening a project office in the Bay Area.HOK Expands to San Francisco to Open Second Studio1966 Corporate offices such as the American Zinc Building in St. Louis serve as essays in mid-century modernismMid-Century Modernism1967 HOK ends the decade by securing its first retail project: the design for a Neiman Marcus store in western Houston. A year later, HOK designs The Galleria in Houston as one of the first enclosed shopping malls to combine upscale retail, hotel, entertainment and office facilities in an interconnected complex.Reinventing Retail1969 Xerox's Palo Alto Research Center (PARC) houses what will one day be called "the greatest gathering of computer talent ever assembled." The HOK-designed building cascades down the hillside with courtyards that flood the offices with natural light and spur collaboration for inventions including graphical user interface, laser printing and the first commercial mouse.Xerox PARC: Architecture for the PC Revolution1970 HOK merges with New York-based Kahn & Jacobs, P.C., a 100-year-old architectural practice, and establishes a presence in New York. New York Office Opens1973 Bristol-Myers Squibb’s headquarters and research campus in Princeton, New Jersey, exemplifies a total design approach—from master planning to delivering buildings that emphasize innovation through collaboration.Purpose and Place for Bristol-Myers Squibb’s Campus1973 Dallas/Fort Worth International Airport becomes the nation's first truly regional airport, serving as a hub for international travel and commerce for the entire Southwestern U.S.DFW: America's First Regional Airport1974 Anticipating the dedication of the National Air and Space Museum (left), HOK acquires its associate firm for the project, well-respected Mills and Petticord, and establishes a full-time office in Washington, D.C. At the same time, the firm opens an office in Dallas in the 56-story First International Tower, an HOK design.HOK Offices Open in D.C. and Dallas1973 On July 4, 1976, the HOK-designed National Air and Space Museum is dedicated as the first event in America’s bicentennial celebration. The building, located on the National Mall in Washington, D.C, remains one of the world's most-visited museums.Telling the Story of Flight: National Air and Space Museum1976 HOK’s entrance into the world of sports began with designing facilities, including the fieldhouse, for the 1980 Winter Olympics in Lake Placid, New York. The center is most famous for the “Miracle on Ice” hockey game in which the young Americans defeated their seasoned Russian opponents.First Sports Project: Olympic Fieldhouse in Lake Placid, New York1979 The vast, column-free Moscone Convention Center exemplifies a building finely tuned to its purpose while adding a new public park to San Francisco.An Underground Convention Center in San Francisco1981 Nestled into a San Francisco hillside, this corporate campus for Levi Strauss & Co. includes a public park and fountain. San Francisco Chronicle architecture critic Allan Temko called Levi’s Plaza “a gift to the city,” and Time magazine named it “Building of the Year.”Levi's Plaza: "a Gift to the City"1982 Realizing the opportunities offered by a presence in Southern California to complement the highly successful San Francisco location, HOK opens a Los Angeles office.Los Angeles Office Opens1983 The opening of the 3.3-million-sq.-ft. King Khalid International Airport in Riyadh helps HOK crystallize the concept that an international airport is not only a gateway to a city, but also to a country and a culture.King Khalid International Airport1983 HOK opens a project office in Hong Kong to facilitate collaboration with a local firm in preparing construction documents for the 2.1-million-sq.-ft. Plaza Indonesia and Grand Hyatt Hotel in Jakarta, Indonesia.Hong Kong Office Opens1984 The office expands quickly, designing a diverse portfolio of projects across the Southeastern U.S., including the Orange County Convention and Civic Center in Orlando and both the Florida Aquarium and the Convention Center in Tampa.Tampa Office Opens1984 A commission to design King Saud University on a desert site outside Riyadh helps elevate HOK's reputation in the Middle East.King Saud University: a New Community in the Desert1984 HOK had already designed a major commercial center for The Church of England at St. Enoch Centre in Glasgow, Scotland, when the firm is invited by a U.K. developer to open an office in London for the purpose of designing three sizable mixed-use developments in the heart of the city.London Office Opens1987 For British Petroleum’s world headquarters in London's financial district, the team creates an elegant, refined interior design inspired by the building’s original architect, Edwardian legend Sir Edwin Lutyens.BP's Headquarters in Historic Britannic House1991 A Silicon Valley landmark, Apple's new campus houses its global R&D and office headquarters at 1 Infinite Loop. Offices, labs and conference areas are designed to promote interaction. By breaking down barriers between innovation and product development, Apple can accelerate the speed to market of its products.Apple's Cupertino Campus1993 By acquiring CRSS Architects, HOK adds active new offices in Texas and Georgia, bolstering the firm's Southeastern U.S. practice and leading to projects such as the George H.W. Bush Presidential Library and Museum. HOK integrates CRSS’s sophisticated advance planning services for real estate and facilities with its own consulting expertise.Acquisition Adds HOK Offices to Houston and Atlanta1994 The opening of an official office in Chicago solidifies the firm's presence in the nation's third-largest city and helps HOK fulfill ongoing design work for a $600-million replacement facility for Northwestern Memorial Hospital.Chicago Office Opens1995 Tokyo Telecom hires HOK to join two towers together, and the firm conceives a design that ultimately helps transform the entire neighborhood into a thriving business center.Tokyo Towers1995 HOK and its Canadian partner, Urbana Architects, merge after several years of collaboration on design work for a global telecommunications company. The merger leads to a new Toronto office. To meet client needs, HOK also opens an office in Ottawa.New Offices in Toronto and Ottawa1997 HOK's design for a 580,000-sq.-ft. extension to Microsoft's campus in Redmond, Washington, includes three new office buildings around open green space and a central commons building. The design satisfies the company's need for space that supports communication and growth.Microsoft's Campus Expansion1998 Designed to conserve energy and reduce long-term operating costs, Edificio Malecon in Buenos Aires sets the standard for sustainable, energy-efficient glass towers in South America.Buenos Aires Tower Sets New Standards1999 While working on the design of the Dubai Marina—the world’s largest planned waterfront community, made up of 10 districts for 100,000 people—HOK sets up a permanent office in the United Arab Emirates.Dubai Office Opens2000 The firms shares its knowledge and expertise by publishing The HOK Guidebook to Sustainable Design. The book, along with the second edition published in 2005, becomes a recognized industry reference for high-performance design.HOK Guidebook to Sustainable Design2000 Designing a museum of any kind is challenging. Designing a modern museum and research center to sit behind The Natural History Museum, one of the grandest Romanesque Revival buildings in London, is especially daunting.Darwin Centre Museum in London2002 The U.S. General Services Administration hires HOK to design the Alfred A. Arraj U.S. District Courthouse to the highest standards of green design. The LEED Gold courthouse will go on to serve as an example of sustainable design for federal facilities and a welcome addition to the Denver skyline.Green Design for the GSA2003 Even as HOK is designing the National Air and Space Museum in D.C. for its 1976 opening, the client is aware that its confined location will permit the display of only about one percent of its accumulated artifacts. HOK's design of the NASM's Steven F. Udvar-Hazy Center in Chantilly, Virginia, accommodates more than 300 aircraft and large space artifacts.A Second Home for the National Air and Space Museum2003 Work on Motorola's new Chinese headquarters campus spurs the firm to open an office in Beijing. The firm sets up shop on the 18th floor of the China Resources Building, an HOK design.Beijing Office Opens2004 Located on Samsung's Research and Development campus in Suwon, South Korea, the 40-story Facility 4 responds to the technology company’s business strategy and vision for the evolution of its products.Samsung's R&D Facility in South Korea2005 HOK designs the building, shell and core interiors for the Barclays world headquarters tower in Canary Wharf, a business and shopping development in East London.Barclays Bank Headquarters in London2005 Demand for work out of the Hong Kong and Beijing studios necessitates the need for a third office in China. The HOK-designed Hyatt on the Bund in downtown Shanghai opens a year later.Shanghai Office Opens2006 HOK receives the U.S. Green Building Council Organizational Excellence Award and the CoreNet Global / American Institute of Architects / International Interior Design Association Sustainable Design Leadership Award. Image: Winrock International Global Headquarters.Recognized as a Sustainable Design Leader2006 After working in India for several years, the firm opens an official office in Mumbai. Projects include the Lavasa Hill Station development, the Indira Gandhi International Airport Terminal 3 in New Delhi and planning for the Khed Special Economic Zone (image).Mumbai Office Opens2008 HOK opens a Seattle office to support growing work along the West Coast. Image: Concourse D Annex at Seattle-Tacoma International Airport.Seattle Office Opens2008 The Indianapolis International Airport Colonel H. Weir Cook Terminal opens with its signature glass and steel civic plaza and improved gates and connections. It becomes the world’s first LEED-certified airport campus and consistently ranks among North America's best airports for passenger satisfaction.New Heights In Airport Design2008 HOK forges an alliance with the Biomimicry 3.8 (then the Biomimicry Guild) to integrate nature’s innovations into the planning and design of buildings, communities and cities worldwide.Alliance with Biomimicry 3.82008 HOK leads the planning and design of King Abdullah University of Science & Technology (KAUST), a 5.5-million-sq.-ft., 27-building campus in Thuwal, Saudi Arabia. The team satisfies King Abdullah’s vision for the project within an unprecedented two-and-a-half-year design and construction schedule. When it opens, KAUST is the world's largest LEED Platinum project. It is later named an AIA/COTE Top 10 Green Project winner.Building a World-Class Saudi Arabian Research University in 30 Months2009 The American Institute of Architects' Diversity Recognition Program selects HOK as one of 12 recipients of its inaugural award. HOK is the only architectural firm honored.AIA Award for Diversity Excellence2009 NASA’s LEED Platinum Building 20 office in Houston opens as a model for environmentally sound, high-performance buildings across the agency. The energy-efficient building performs 57% better than a typical facility.NASA's First LEED Platinum Building2010 HOK's social outreach arm is officially formed. The group’s triple bottom line approach—focusing on economic, ecological and social sustainability—aims for a promising future for the communities the firm serves around the world.HOK IMPACT Founded2010 Home to the most comprehensive collection of Salvador Dalí’s art outside of Spain, this iconic building in St. Petersburg, Florida, ensures technical feasibility and design excellence while avoiding "kitsch." Inspired by Dalí’s surrealist art and the practical need to shelter the collection from the hurricanes that threaten Florida’s west coast, HOK’s design draws directly from the building’s purpose.The Dalí Museum2011 HOK designs a series of residential and mixed-use towers within New Songdo City, Korea, an international business district called “the world’s smartest city.”High-Tech Living in the ‘World’s Smartest City’2011 Google Canada’s headquarters in downto
SUB-PAGE (https://hok.com/ideas/) Ideas – HOK
Design AnnualHOK 2026 Design Annual ResearchPlanning Cities for the Next Generation of Electric Mobility Renovation + RefurbishmentMaking a Difference by Design: 2025 ESG Report Aviation + TransportationThe Design Story Behind America’s First Net-Zero-Energy Airport Science + TechnologyThe Lab You Don’t Have to Build HealthcareThe Deconstructed Hospital: Why Health Systems Are Pushing Care Beyond Hospital Walls Civic + Justice7 Questions Every City or County Should Ask When Planning a New Civic Building PublicationThe HOK Way | Global Code of Business Ethics and Conduct PublicationHOK’s Associate Code of Conduct ResearchPlanning Cities for the Next Generation of Electric Mobility Aviation + TransportationThe Design Story Behind America’s First Net-Zero-Energy Airport Science + TechnologyThe Lab You Don’t Have to Build PublicationVoluntary Carbon Market Disclosures for CA Bill AB 1305 Science + TechnologyIs Pivoting to Advanced Tech the Way Forward for Vacant Life Sciences Facilities? HealthcareThe Deconstructed Hospital: Why Health Systems Are Pushing Care Beyond Hospital Walls Publication2024 Climate-Related Financial Risk Report Renovation + RefurbishmentMaking a Difference by Design: 2025 ESG Report Civic + Justice7 Questions Every City or County Should Ask When Planning a New Civic Building Design AnnualHOK 2026 Design Annual HealthcareThe Rise of Hybrid Sports Medicine and Performance Centers Collegiate SportsPro Move: College Sports Facilities Now Rival Professional Venues. Here’s Howby Peter Broeder HealthcareThe Trial-Ready Hospital: Designing for Innovation in Cancer Care Corporate + CommercialTurning Houston’s New Flood Standards Into Resilient Development Strategiesby Zach Christeson, ASLA, PLA, LEED AP Behavioral HealthDesigning for Little Lives: How Sensory Smart, Neuroinclusive Spaces Elevate Pediatric Care Civic + JusticeWhen Climate Risk Hits Home: How Queens 2100 Charts a Path Forward HealthcareHow Healthcare Architecture Can Make AI Work for Patient Care Aviation + TransportationDesigning Airports with Mass Timber: 6 Things to Know Before You Build Health + ScienceDesigning the Hospital Arrival Experience for Healingby John MacCallum, AIA Corporate + CommercialHOK Forward 2025: The Evolution of Neuroinclusive Workplaces Corporate + CommercialNeuroinclusive Design Guide by HOK’s Kay Sargent Sports + Recreation + EntertainmentOne Pitch, Two Markets: Designing Football (Soccer) Venues for Europe and the United Statesby John Rhodes, Kirsty Mitchell, Rashed Singaby PublicationHOK – MEP 2040 Company Plan Aviation + TransportationSix Design Strategies to Elevate the Airport Experience Corporate + CommercialHOK Tall Buildings, Vol. 2 Behavioral HealthBehavioral Health Design in 2025: Where We Are, Where We’re Headedby Virginia Pankey Sports + Recreation + EntertainmentHow MLS Stadiums Are Revolutionizing Revenue Streams Aviation + TransportationHOK’s Legacy in Designing Light Rail Transit Sustainable DesignHOK’s Climate Action Plan Renovation + RefurbishmentTransforming Office Towers into AI Hubs and Urban Data Centers Corporate + CommercialHOK Forward 2024: New Ways of Working – Legal, Government, Professional Services Science + TechnologyDesigning Neuroinclusive Laboratory Environmentsby Kay Sargent Federal GovernmentInvesting in the Future of Public Health: The New Wave of Lab Construction Sports + Recreation + EntertainmentHOK’s Scrum: A Game-Changing Design Tool for Sports and Entertainment Venues Sports + Recreation + Entertainment4 Trends Shaping Collegiate Sports in 2024 Sustainable DesignHOK’s Sustainable Material Tracking: A Journey Toward Healthier Space Design AnnualHOK 2024 Design Annual Sports + Recreation + EntertainmentThe ‘Taylor Swift Effect’: A Wake-Up Call for Sports Venue Designby Bill Johnson Corporate + CommercialTrends Transforming the Design of Life Science Facilities ResearchHOK’s Research Program Sustainable DesignHOK’s Approach to ESG Consulting: Driving Sustainable Futures Aviation + TransportationHow High-Speed Rail Can Impact the Pacific Northwest Regionby Luke Bridle and Keith Hui Corporate + CommercialA Call for Purpose-Driven Design to Redefine the Workplace Renovation + RefurbishmentRetrofitting Office Towers as Vertical Neighborhoods Corporate + CommercialHow HOK Is Designing Its Offices to Support Hybrid Work, Collaboration and Culture Corporate + CommercialHow Coworking and Shared Spaces Are Impacting Work: Navigating the Post-Pandemic Opportunities Corporate + CommercialBeyond the Meeting Room: Designing Gathering Spaces That Catalyze Collaboration Corporate + CommercialHOK Forward 2023: Inclusive Design for Complex Buildings Aviation + TransportationDriving Progress: How Houston’s New Bus Rapid Transit Line Can Build on Its Light Rail Legacy ArchitectureHow do I conceive a new idea? | Rashed Singaby Sports + Recreation + EntertainmentCreating Vibrant Cities through Sports-Anchored Districts Corporate + CommercialTrends in the Scientific Workplace: The Shape of Labs to Come ArchitectureHow do I conceive a new idea? | Aman Krishan Sports + Recreation + Entertainment5 Tips for Designing Impactful College Football Training Facilities ResearchHOK – Higher Education Federal GovernmentJustice and Dignity by Design Federal GovernmentThe Future of Courthouse Design Collegiate SportsUpgrading College Football Stadiums for a Better Fan Experience Behavioral HealthA New Revenue Model for Healthcare Building Projectsby Kathleen Schwarz MPA, BSN, RN PublicationHOK London Carbon Reduction Plan Collegiate SportsFrom Branding Institutes to Podcast Booths: How NIL Is Changing College Sports Facilities Renovation + RefurbishmentTrauma-Informed Design for Homeless Populationsby Pam Light, Deborah Sperry, Lori Selcer, Kay Sargent Corporate + CommercialRethinking Public Space Brings New Life to Cities ResearchResilient Design Strategies for Coastal Cities Corporate + CommercialHOK Forward: Sustainability for All Aviation + TransportationDesigning Transit Projects for Equity Corporate + CommercialHow to Collect Better Space Data With Less Effort Aviation + TransportationHow Architects and Designers Can Help Define the Metaverse Science + TechnologyPathway to Net Zero Carbon Labs Corporate + Commercial5 Keys to Reliable Real Estate Data for Workplace Planningby William Mitchell Corporate + CommercialThe Changing Wealth Management Workplace Healthcare ConsultingHOK’s Tool for Assessing the Feasibility of Universal Patient Rooms Corporate + CommercialWhat a Difference a Day Can Makeby Eberhard Laepple, LEED AP Higher EducationHOK’s Regenerative Design Approach Corporate + CommercialUsing Accurate Space Data to Inform the New Hybrid Workplace Corporate + CommercialWhy the Case for Renovating Offices Is Stronger Than Everby Rob McGill, ARB, RIBA, ASHRAE, BREEAM AP, LEEP AP, WELL AP Design AnnualHOK 2021 Design Annual Aviation + TransportationLove at First Flight: The Power of First Impressions in Airports Higher EducationThe Best Part of Design-Build Delivery? A Shared Vision Science + TechnologyLab Design Strategies for Renovations and Adaptive Reuse HealthcareRespite for the Weary Healthcare Worker HealthcareAddressing Mental Health Needs With Crisis Stabilization Unitsby Jeff Goodale, AIA, ACA, and Virginia Pankey, AIA HealthcareDesigning for Neurodiversity in Pediatric Healthcare Spacesby Laura Poltronieri, Karen Freeman HealthcarePediatric Mental Health Crisis Needs Bold Design Strategyby Karen Freeman, AIA, ACHA HealthcareStrategies for Managing Healthcare Real Estate Assets in the Wake of COVID-19 Corporate + CommercialCelebrating Culture and Brand in the Post-COVID-19 Workplaceby Jeff Lancaster, Emily Payne, Peter Sloan Science + TechnologyHealth Education Design for Tomorrow’s Caregivers Renovation + RefurbishmentMaker Communities Above London’s Train Tracks Corporate + CommercialEnable Your Space Management Capability in Just 30 Days Mixed-UseA Resilient Transit-Oriented Development on New York’s Governors Island Healthcare ConsultingChange Management in a Post-COVID Worldby Kathleen Schwarz Corporate + CommercialHub-Home-Spoke: HOK and Steelcase Explore the Future of Work Corporate + CommercialHOK Experience Design: Wayfinding Primer Science + TechnologyDesigning Developer-Led Lab Projects to Raise a City’s Science Profileby Tim O'Connell Mixed-UseThe Architecture of Well-Being ResearchA Framework for Measuring a Building’s Well-Being Aviation + TransportationAtlanta’s Transformative Terminal Modernization: From Design to Realityby Matt Breidenthal and Ripley Rasmus Corporate + CommercialTop 10 Principles of Space Management PublicationCOVID-19 and Climate Change Are Inextricably Linked—Now What?by Anica Landreneau ResearchExperience Design – Storytelling and Branding at Shiseido Americas Corporate + CommercialEnabling Choices in a More Inclusive Workplace Ecosystem Renovation + RefurbishmentHOK’s Commitment to Zero-Carbon Design Corporate + CommercialHOK Forward: Design in the Digital Age Science + TechnologyEmory University’s Health Sciences Research Building II: A Model for Energy-Efficient Designby Chirag Mistry and Anica Landreneau HealthcarePediatric Design for Improved Patient Experiencesby Karen Freeman, AIA, ACHA HealthcareStrategies for Designing Optimal Neonatal Intensive Care Unitsby Laura Poltronieri, AIA Corporate + CommercialWhat is Space Management in Corporate Real Estate? Corporate + CommercialDesigning for an Increasingly Diverse Workforceby Peter Sloan Federal GovernmentHOK 2019 Design Annual Aviation + TransportationA Vision for Newark Airport: An Airport City Connected to Rail, Commerce and Communityby Carl Galioto and William Kenworthey Corporate + CommercialWhy Planning Recommendations Are Crucial for Managing Corporate Real Estate ResearchDriftscape: A Mobile, Self-Sustaining Hospitality Concept Corporate + CommercialTrends Affecting Neurodiversity Toward 2030 Corporate + CommercialDesigning a Neurodiverse Workplace ResearchAutonomous Vehicles and the Future of Urban Planning Aviation + TransportationHOK STREAM – a Fast Company “Most Innovative” Selection ResearchCircadian Curtain Wall Corporate + CommercialMoving Beyond Open Plan Spaces in Workplace Designby Kay Sargent and Betsy Graham Sports + Recreation + EntertainmentDeveloping the Esports Arenas of the Futureby Carlos de la Barrera and Nuno Guerreiro HealthcareObservation Care: Navigating the Challenges of Outpatient Hospital Staysby Anthony Rosania and Kathleen Schwarz Sports + Recreation + EntertainmentRugby Stadium of Tomorrow Design Exercise Corporate + CommercialThe Five Pillars of Effective Space Management Aviation + TransportationNYC at 10 Million: Transit and Land Use Proposals for Record Populationsby Carl Galioto and Bill Kenworthey ResearchAccelerating Translation for Health and Wealth
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /people/careers/ | 2 | 1 |
| /about/ | 4 | 1 |
| /ideas/ | 11 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.hok.com/#organization",
"name": "HOK",
"url": "https://www.hok.com",
"sameAs": [
"https://www.facebook.com/HOKNetwork",
"https://twitter.com/hoknetwork"
]
},
{
"@type": "WebSite",
"@id": "https://www.hok.com/#website",
"url": "https://www.hok.com",
"name": "HOK",
"publisher": {
"@id": "https://www.hok.com/#organization"
},
"inLanguage": "en-US",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.hok.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "ImageObject",
"@id": "https://www.hok.com/wp-content/uploads/2022/10/013-Boston-Consulting-Group-1900x1270-2.jpg",
"url": "https://www.hok.com/wp-content/uploads/2022/10/013-Boston-Consulting-Group-1900x1270-2.jpg",
"width": "1900",
"height": "1270",
"caption": "Boston Consulting Group Offices",
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://www.hok.com/#webpage",
"url": "https://www.hok.com/",
"name": "HOK: A Global Design, Architecture, Engineering, Planning Firm",
"datePublished": "2019-01-12T14:04:37-05:00",
"dateModified": "2026-04-06T14:52:32-04:00",
"about": {
"@id": "https://www.hok.com/#organization"
},
"isPartOf": {
"@id": "https://www.hok.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.hok.com/wp-content/uploads/2022/10/013-Boston-Consulting-Group-1900x1270-2.jpg"
},
"inLanguage": "en-US"
},
{
"@type": "Person",
"@id": "https://www.hok.com/#author",
"name": "Filippo Della Casa",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/d3d90f0acf25dd2aab38eed84e1c99b924596e9c1b27e6d7630eaf88943cff15?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/d3d90f0acf25dd2aab38eed84e1c99b924596e9c1b27e6d7630eaf88943cff15?s=96&d=mm&r=g",
"caption": "Filippo Della Casa",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://www.hok.com/#organization"
}
},
{
"@type": "Article",
"headline": "HOK: A Global Design, Architecture, Engineering, Planning Firm",
"keywords": "HOK",
"datePublished": "2019-01-12T14:04:37-05:00",
"dateModified": "2026-04-06T14:52:32-04:00",
"author": {
"@id": "https://www.hok.com/#author",
"name": "Filippo Della Casa"
},
"publisher": {
"@id": "https://www.hok.com/#organization"
},
"description": "HOK is a global design, architecture, engineering and planning firm. Our people collaborate across a network of 27 offices on three continents.",
"name": "HOK: A Global Design, Architecture, Engineering, Planning Firm",
"@id": "https://www.hok.com/#richSnippet",
"isPartOf": {
"@id": "https://www.hok.com/#webpage"
},
"image": {
"@id": "https://www.hok.com/wp-content/uploads/2022/10/013-Boston-Consulting-Group-1900x1270-2.jpg"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://www.hok.com/#webpage"
}
}
]
}
/people/careers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.hok.com/#organization",
"name": "HOK",
"url": "https://www.hok.com",
"sameAs": [
"https://www.facebook.com/HOKNetwork",
"https://twitter.com/hoknetwork"
]
},
{
"@type": "WebSite",
"@id": "https://www.hok.com/#website",
"url": "https://www.hok.com",
"name": "HOK",
"publisher": {
"@id": "https://www.hok.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"@id": "https://www.hok.com/wp-content/uploads/2022/03/hok-careers-collage-1.jpg",
"url": "https://www.hok.com/wp-content/uploads/2022/03/hok-careers-collage-1.jpg",
"width": "1200",
"height": "600",
"caption": "HOK Careers - a collage of people in a room",
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.hok.com/people/careers/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://www.hok.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://www.hok.com/people/",
"name": "People"
}
},
{
"@type": "ListItem",
"position": "3",
"item": {
"@id": "https://www.hok.com/people/careers/",
"name": "Careers"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://www.hok.com/people/careers/#webpage",
"url": "https://www.hok.com/people/careers/",
"name": "HOK Careers: Discover Growth Opportunities Today",
"datePublished": "2019-01-14T09:40:07-05:00",
"dateModified": "2026-03-05T15:19:23-05:00",
"isPartOf": {
"@id": "https://www.hok.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.hok.com/wp-content/uploads/2022/03/hok-careers-collage-1.jpg"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://www.hok.com/people/careers/#breadcrumb"
}
},
{
"@type": "Person",
"@id": "https://www.hok.com/people/careers/#author",
"name": "Louis Walch",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/9643ae64bd00474c460a3e5f60017b81630321816ebd17c673bf78de5bb4f1d1?s=96&d=mm&r=g",
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"caption": "Louis Walch",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://www.hok.com/#organization"
}
},
{
"@type": "Article",
"headline": "HOK Careers: Discover Growth Opportunities Today",
"keywords": "HOK Careers",
"datePublished": "2019-01-14T09:40:07-05:00",
"dateModified": "2026-03-05T15:19:23-05:00",
"author": {
"@id": "https://www.hok.com/people/careers/#author",
"name": "Louis Walch"
},
"publisher": {
"@id": "https://www.hok.com/#organization"
},
"description": "Explore exciting HOK Careers and shape the future of design. Join us for a rewarding journey in your professional life.",
"name": "HOK Careers: Discover Growth Opportunities Today",
"@id": "https://www.hok.com/people/careers/#richSnippet",
"isPartOf": {
"@id": "https://www.hok.com/people/careers/#webpage"
},
"image": {
"@id": "https://www.hok.com/wp-content/uploads/2022/03/hok-careers-collage-1.jpg"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://www.hok.com/people/careers/#webpage"
}
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.hok.com/#organization",
"name": "HOK",
"url": "https://www.hok.com",
"sameAs": [
"https://www.facebook.com/HOKNetwork",
"https://twitter.com/hoknetwork"
]
},
{
"@type": "WebSite",
"@id": "https://www.hok.com/#website",
"url": "https://www.hok.com",
"name": "HOK",
"publisher": {
"@id": "https://www.hok.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"@id": "https://www.hok.com/wp-content/uploads/2023/05/2023-hok-about-page-collage.jpg",
"url": "https://www.hok.com/wp-content/uploads/2023/05/2023-hok-about-page-collage.jpg",
"width": "1900",
"height": "1270",
"caption": "2023 Hok About Page Collage",
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.hok.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://www.hok.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://www.hok.com/about/",
"name": "About"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://www.hok.com/about/#webpage",
"url": "https://www.hok.com/about/",
"name": "About - HOK",
"datePublished": "2019-01-14T09:40:48-05:00",
"dateModified": "2026-05-21T16:53:15-04:00",
"isPartOf": {
"@id": "https://www.hok.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.hok.com/wp-content/uploads/2023/05/2023-hok-about-page-collage.jpg"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://www.hok.com/about/#breadcrumb"
}
},
{
"@type": "Person",
"@id": "https://www.hok.com/about/#author",
"name": "Louis Walch",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/9643ae64bd00474c460a3e5f60017b81630321816ebd17c673bf78de5bb4f1d1?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/9643ae64bd00474c460a3e5f60017b81630321816ebd17c673bf78de5bb4f1d1?s=96&d=mm&r=g",
"caption": "Louis Walch",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://www.hok.com/#organization"
}
},
{
"@type": "Article",
"headline": "About - HOK",
"keywords": "HOK",
"datePublished": "2019-01-14T09:40:48-05:00",
"dateModified": "2026-05-21T16:53:15-04:00",
"author": {
"@id": "https://www.hok.com/about/#author",
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},
"publisher": {
"@id": "https://www.hok.com/#organization"
},
"description": "HOK is a global design, architecture, engineering and planning firm.",
"name": "About - HOK",
"@id": "https://www.hok.com/about/#richSnippet",
"isPartOf": {
"@id": "https://www.hok.com/about/#webpage"
},
"image": {
"@id": "https://www.hok.com/wp-content/uploads/2023/05/2023-hok-about-page-collage.jpg"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://www.hok.com/about/#webpage"
}
}
]
}
/ideas/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.hok.com/#organization",
"name": "HOK",
"url": "https://www.hok.com",
"sameAs": [
"https://www.facebook.com/HOKNetwork",
"https://twitter.com/hoknetwork"
]
},
{
"@type": "WebSite",
"@id": "https://www.hok.com/#website",
"url": "https://www.hok.com",
"name": "HOK",
"publisher": {
"@id": "https://www.hok.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"@id": "https://www.hok.com/wp-content/uploads/2022/04/NYC2100_Brooklyn-9th-Street-View_Copyright-HOK-1.jpg",
"url": "https://www.hok.com/wp-content/uploads/2022/04/NYC2100_Brooklyn-9th-Street-View_Copyright-HOK-1.jpg",
"width": "1900",
"height": "1270",
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.hok.com/ideas/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://www.hok.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://www.hok.com/ideas/",
"name": "Ideas"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://www.hok.com/ideas/#webpage",
"url": "https://www.hok.com/ideas/",
"name": "Ideas - HOK",
"datePublished": "2019-01-14T09:41:15-05:00",
"dateModified": "2026-05-05T17:24:39-04:00",
"isPartOf": {
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},
"primaryImageOfPage": {
"@id": "https://www.hok.com/wp-content/uploads/2022/04/NYC2100_Brooklyn-9th-Street-View_Copyright-HOK-1.jpg"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://www.hok.com/ideas/#breadcrumb"
}
},
{
"@type": "Person",
"@id": "https://www.hok.com/ideas/#author",
"name": "Louis Walch",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/9643ae64bd00474c460a3e5f60017b81630321816ebd17c673bf78de5bb4f1d1?s=96&d=mm&r=g",
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"caption": "Louis Walch",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://www.hok.com/#organization"
}
},
{
"@type": "Article",
"headline": "Ideas - HOK",
"keywords": "ideas,research,thought leadership",
"datePublished": "2019-01-14T09:41:15-05:00",
"dateModified": "2026-05-05T17:24:39-04:00",
"author": {
"@id": "https://www.hok.com/ideas/#author",
"name": "Louis Walch"
},
"publisher": {
"@id": "https://www.hok.com/#organization"
},
"description": "Discover our insights and research on how design, planning and engineering impact the built environment.",
"name": "Ideas - HOK",
"@id": "https://www.hok.com/ideas/#richSnippet",
"isPartOf": {
"@id": "https://www.hok.com/ideas/#webpage"
},
"image": {
"@id": "https://www.hok.com/wp-content/uploads/2022/04/NYC2100_Brooklyn-9th-Street-View_Copyright-HOK-1.jpg"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
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}
}
]
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 1019 businesses audited.
Architecture, Interior Design & Home Improvement BS: HOK (hok.com)
HOK is an industry-leading firm with a website that prioritizes forensic history and research over marketing fluff. Its BS score is exceptionally low due to the sheer volume of named clients, technical metrics, and professional certifications. It is the architectural equivalent of a data-backed white paper.
Fix the Homepage H1 to state the brand’s primary value proposition rather than technical search labels. Audit the heading hierarchy to remove technical fragments like the ‘browser out-of-date’ H6. Expand the Organization schema to include project-specific geographic data. Ensure all featured project stories on the homepage link directly to technical case studies with budget and timeline outcomes to maximize the already high proof density.
The website perfectly aligns with the Architecture, Engineering, and Planning industry. The presence of technical sub-sectors like Medical Planning, Aviation + Transportation, and Science + Technology confirms a deep-market expertise rather than a generic design-build firm.
“The score is primarily driven by minor technical SEO inconsistencies (Semantic Coherence) and the use of pervasive industry jargon like 'sustainable design' (Commodity Fingerprint). However, the site effectively neutralizes these points with a massive volume of specific, named project proof. This firm represents the 'Substance' end of the BS spectrum.”
This training module utilizes a snapshot of public data from HOK, captured on May 30, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to HOK: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://hok.com to view the most current version of its content and learn from the source what this company is about and what it offers.