Training Example: d20PFSRD – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Arts, Culture & Entertainment
Generic Claims: world-class entertainment, unforgettable experiences, something for everyone, inspiring audiences…
Red Flags: no specific upcoming events or programming, unnamed performers or artists, vague venue descriptions without capacity or location details, grandiose mission with no evidence of activity…
Semantic Drift Patterns: homepage claims cultural significance but events are corporate hire, positions as inclusive but pricing excludes most demographics, claims community focus but no community programming listed, artistic mission statement contradicted by purely commercial offerings…
Proof Expectations: specific past events with dates and attendance, named artists and performers with verifiable credits, press coverage with named publications, funding body acknowledgments with grant details…

d20PFSRD

(https://d20pfsrd.com) 📸 Data Snapshot: May 28, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE d20PFSRD (https://d20pfsrd.com)
Title

d20PFSRD

H1 Home
H4 Occult!
H4 Discuss!
H4 Latest Pathfinder products in the Open Gaming Store
H5 Subscribe to the Open Gaming Network and get everything ad-free!
REPEATED_BODY Mesmerist – d20PFSRD (https://d20pfsrd.com/alternative-rule-systems/paizo-rules-systems/occult-adventures/occult-classes/mesmerist/)
Title

Mesmerist – d20PFSRD

H1 Mesmerist
H3 Class Skills
H3 Class Features
H3 Stare Feats
H3 Alternative Capstone Ability
H3 Devilbane Gazes
H4 Occult!
H4 Weapon and Armor Proficiency
H4 Spell Casting
H4 Consummate Liar
H4 Hypnotic Stare (Su)
H4 Mesmerist Tricks (Su)
H4 Painful Stare (Su)
H4 Towering Ego (Su)
H4 Bold Stare (Su)
H4 Touch Treatment (Su)
H4 Manifold Tricks (Su)
H4 Mental Potency (Ex)
H4 Glib Lie (Su)
H4 Masterful Tricks (Su)
H4 Rule Minds (Su)
H4 Piercing Gaze (Su)
H4 Discuss!
H4 Latest Pathfinder products in the Open Gaming Store
H5 Subscribe to the Open Gaming Network and get everything ad-free!
REPEATED_BODY Psychic – d20PFSRD (https://d20pfsrd.com/alternative-rule-systems/paizo-rules-systems/occult-adventures/occult-classes/psychic/)
Title

Psychic – d20PFSRD

H1 Psychic
H3 Class Skills
H3 Class Features
H3 Psi-Tech Discoveries
H3 Alternative Capstone Ability
H3 Psychic Disciplines
H4 Occult!
H4 Weapon and Armor Proficiency
H4 Spell Casting
H4 Phrenic Pool (Su)
H4 Phrenic Amplifications
H4 Psychic Discipline (Ex or Sp)
H4 Detect Thoughts (Sp)
H4 Telepathic Bond (Sp)
H4 Major Amplifications
H4 Telepathy (Su)
H4 Remade Self (Sp)
H4 Phrenic Mastery (Su)
H4 Discuss!
H4 Latest Pathfinder products in the Open Gaming Store
H5 Subscribe to the Open Gaming Network and get everything ad-free!
HEADING_REPEATED_BODY Magic – d20PFSRD (https://d20pfsrd.com/magic/)
Title

Magic – d20PFSRD

H1 Magic
H2 Casting Spells
H2 Spell Descriptions
H2 Arcane Spells
H2 Divine Spells
H2 Preparing Divine Spells
H2 Special Abilities
H2 Antimagic
H2 Dealing with Wishes
H2 Research and Designing Spells
H2 Devil True Names and Infernal Sigils
H2 Summoning Daemons
H2 Spells of the Wild
H3 Choosing a Spell
H3 Concentration
H3 Counterspells
H3 Caster Level
H3 Spell Failure
H3 The Spell’s Result
H3 Special Spell Effects
H3 Combining Magic Effects
H3 Name
H3 School (Subschool)
H3 [Descriptor]
H3 Level
H3 Components
H3 Casting Time
H3 Range
H3 Aiming a Spell
H3 Duration
H3 Saving Throws
H3 Spell Resistance
H3 Descriptive Text
H3 Communal Spells
H3 Extradimensional Spaces
H3 Preparing Wizard Spells
H3 Arcane Magical Writings
H3 Sorcerers and Bards
H3 Divine Magical Writings
H3 New Divine Spells
H3 Good Spells and Bad Spells
H3 Creating a Spell
H3 Discovering True Names and Infernal Sigils
H3 Low-Level Play (Levels 1–6)
H3 Mid-Level Play (Levels 7–12)
H3 High-Level Play (Level 13+)
H4 Occult!
H4 Abjuration
H4 Conjuration
H4 Divination
H4 Enchantment
H4 Evocation
H4 Illusion
H4 Necromancy
H4 Transmutation
H4 Additional Information on the Evil Descriptor
H4 Third-Party Descriptors
H4 Bursts and Emanations and Larger Creatures
H4 Wizard Spells and Borrowed Spellbooks
H4 Adding Spells to a Wizard’s Spellbook
H4 Writing a New Spell into a Spellbook
H4 Replacing and Copying Spellbooks
H4 Selling a Spellbook
H4 [3PP] Spellbooks & Scrolls Variant Rules
H4 Spell-Like Abilities (Sp)
H4 Supernatural Abilities (Su)
H4 Extraordinary Abilities (Ex)
H4 Natural Abilities
H4 Conjuration
H4 Divination
H4 Enchantment
H4 Transmutation
H4 Intrigue in the Wild
H4 Abjuration
H4 Conjuration
H4 Transmutation
H4 Discuss!
H4 Latest Pathfinder products in the Open Gaming Store
H5 Subscribe to the Open Gaming Network and get everything ad-free!
H5 Saving Throws and Illusions (Disbelief)
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE · THIN (https://d20pfsrd.com) d20PFSRD

                            
0 chars
SUB-PAGE · THIN (https://d20pfsrd.com/alternative-rule-systems/paizo-rules-systems/occult-adventures/occult-classes/mesmerist/) Mesmerist – d20PFSRD

                            
0 chars
SUB-PAGE · THIN (https://d20pfsrd.com/alternative-rule-systems/paizo-rules-systems/occult-adventures/occult-classes/psychic/) Psychic – d20PFSRD

                            
0 chars
SUB-PAGE · THIN (https://d20pfsrd.com/magic/) Magic – d20PFSRD

                            
0 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
14Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 1 0
/alternative-rule-systems/paizo-rules-systems/occult-adventures/occult-classes/mesmerist/ 3 0
/alternative-rule-systems/paizo-rules-systems/occult-adventures/occult-classes/psychic/ 1 0
/magic/ 9 0
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage — no schema detected (entity gap)
/alternative-rule-systems/paizo-rules-systems/occult-adventures/occult-classes/mesmerist/ — no schema detected (entity gap)
/alternative-rule-systems/paizo-rules-systems/occult-adventures/occult-classes/psychic/ — no schema detected (entity gap)
/magic/ — no schema detected (entity gap)

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Arts, Culture & Entertainment
32.5 Avg BS

Based on 1884 businesses audited.

BS Detector

Arts, Culture & Entertainment BS: d20PFSRD (d20pfsrd.com)

https://d20pfsrd.com 📍 Industry: Arts, Culture & Entertainment
27 BS / 100

This is a pure utility site with almost zero marketing bullshit, functioning more as a database than a commercial pitch. Its only weaknesses are technical—specifically a lack of structured data and a reliance on unverified internal review counts.

Info Density Power-words vs. Substance ratio.
1
3% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
13
65% BS
Commodity Fingerprint Detection of industry clichés/templates.
3
20% BS
Identity & Authority Expert verifiability & Schema depth.
10
67% BS

Implement Organization and Person schema to anchor the site’s authority in the TTRPG space and connect it to its parent network. Link user reviews to verifiable third-party platforms or official sourcebook citations to provide a clear proof path. Add meta descriptions to sub-pages to eliminate the technical credibility gap in the metadata. Replace repeated H4 ‘Occult!’ markers with specific descriptive nouns to maximize heading density.

The site is a technical reference for a tabletop roleplaying game, which falls under Entertainment. It provides factual game mechanics and rules documentation rather than the ‘cultural programming’ or ‘artistic excellence’ marketing typically seen in this category.

“The score of 27 is driven primarily by the lack of technical schema and the presence of unverified internal reviews (Trust Theatre). The core content itself scored near zero for fluff, being entirely composed of technical game mechanics. The remaining points were lost to minor template repetition in the sidebars.”

Verified Analysis Date: May 28, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation