Industry Context — Common BS Fingerprints in Arts, Culture & Entertainment
Generic Claims:
world-class entertainment, unforgettable experiences, something for everyone, inspiring audiences…
Red Flags:
no specific upcoming events or programming, unnamed performers or artists, vague venue descriptions without capacity or location details, grandiose mission with no evidence of activity…
Semantic Drift Patterns:
homepage claims cultural significance but events are corporate hire, positions as inclusive but pricing excludes most demographics, claims community focus but no community programming listed, artistic mission statement contradicted by purely commercial offerings…
Proof Expectations:
specific past events with dates and attendance, named artists and performers with verifiable credits, press coverage with named publications, funding body acknowledgments with grant details…
Gracenote
(https://gracenote.com) 📸 Data Snapshot: May 27, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Gracenote | Media and Entertainment Metadata Solutions (https://gracenote.com)
Title
Gracenote | Media and Entertainment Metadata Solutions
Meta
Connect your audience to the media, music, and sports they love with Gracenote's metadata solutions.
H1 TV audiences have shifted; ad dollars have not
H2 TV search and discovery in the AI era report
H2 Gracenote connects people to the content they love
H2 Unlock AI-powered content search and discovery
H2 Create engaging sports discovery experiences
H2 We help media and entertainment companies around the world connect audiences with the content they love.
H2 Gracenote coverage by the numbers
H2 Our solutions
H2 What our customers are saying
H2 Latest from Gracenote
H2 Discover how Gracenote metadata can help you unlock value from content
H2 Get in touch
H3 Thank you for reaching out to us!
H4 Development
H4 Distribution
H4 Discovery
H4 Advertising
H4 Gracenote content development, distribution, discovery and advertising solutions help our customers connect audiences with content.
H6 It’s been a really positive experience. Gracenote was really dedicated with a real eye for the details. Not just following along, but also challenging us and bringing in new thinking.
H6 By helping to deliver a human-machine interface that is easy-to-use and aesthetically beautiful, Gracenote’s Smart Radio data solutions fit this approach perfectly.
H6 At Watch Brasil, we aim to deliver a unique, high-quality entertainment experience to our subscribers. Partnering with Gracenote, with its reliable and comprehensive database, has been essential in enhancing our content curation and service quality. Beyond data resources, our collaboration on innovative projects and constant knowledge exchange has been crucial for developing new features. We are excited about this partnership's future and confident in continuing to exceed our users' expectations together.
H6 Samsung is committed to delivering the most useful and engaging entertainment experiences to our users, By combining our AI technology with Gracenote’s industry-leading metadata, we aim to push content search and discovery to new heights, delighting viewers by empowering them to find the entertainment they love intuitively and naturally.
H6 Outside of the upfronts: Capitalizing on live sports across CTV
H6 TV audiences have shifted; ad dollars have not
H6 Hallucinations: What’s the risk?
H6 Solutions
H6 Segments
H6 Products
H6 Company
H6 Insights
NAV_HEADER_REPEATED Data Hub – Gracenote (https://gracenote.com/data-hub/)
Title
Data Hub – Gracenote
Meta
This resource provides granular information about the content distributed by six global SVOD services (Amazon Prime Video, Apple TV, Disney+, HBO Max, Netflix
H1 Gracenote Data Hub
H2 Frequently asked questions
H2 Latest from Gracenote
H2 Total video distribution
H2 Video distribution trends by SVOD provider
H2 Latest from Gracenote
H2 Get in touch
H3 Get an inside look at the video content that keeps streaming audiences pushing play.
H3 Content composition
H3 Genre trends in content
H3 Mood trends in content
H3 Content exclusivity trends in content
H3 Geographic production trends in content
H3 Thank you for reaching out to us!
H4 Total video distribution
H4 For additional streaming content insights, download our 2025 State of Play report.
H4 Total volume
H4 Unique program volume
H4 For additional streaming content insights, download our 2024 State of Play report.
H5 A view into global streaming video content
H6 SVOD
H6 FAST
H6 Total volume
H6 Unique program volume
H6 What is The Gracenote Data Hub?
H6 Which SVOD providers are included, and how were they selected?
H6 Why is YouTube not included?
H6 Why are Tubi and Pluto not included?
H6 Is Hulu included in Disney+?
H6 Is ‘Star’ included in Disney+?
H6 What is in the “sports” portion of the distribution data?
H6 Does this data hub expose companies that don’t meet local content creation regulations?
H6 What is a FAST channel?
H6 Which FAST platforms are identified in the Gracenote Data Hub?
H6 Outside of the upfronts: Capitalizing on live sports across CTV
H6 TV audiences have shifted; ad dollars have not
H6 Hallucinations: What’s the risk?
H6 Amazon Prime Video
H6 Apple TV+
H6 Disney+
H6 Netflix
H6 Paramount+
H6 Weighted average
H6 Outside of the upfronts: Capitalizing on live sports across CTV
H6 TV audiences have shifted; ad dollars have not
H6 Hallucinations: What’s the risk?
H6 Solutions
H6 Segments
H6 Products
H6 Company
H6 Insights
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Gracenote | Elevate Your Content with Descriptive Metadata (https://gracenote.com/solutions/)
Title
Gracenote | Elevate Your Content with Descriptive Metadata
Meta
Discover how Gracenote's descriptive metadata revolutionizes content development, content discovery, content distribution and contextual advertising.
H1 Enhance your content with descriptive metadata
H2 Gracenote helps to connect audiences with content they will love
H2 Content development
H2 Content distribution
H2 Content discovery
H2 Content intelligence for CTV advertising
H2 Our key differentiators
H2 Latest from Gracenote
H2 Maximize content's potential with Gracenote
H2 Get in touch
H3 Thank you for reaching out to us!
H4 Identify an all-star cast and crew
H4 Create inclusive content strategies
H4 Make informed content investments
H4 Quickly launch FAST channels
H4 Gain visibility into metadata and submit content to Gracenote
H4 Submit content for Gracenote IDs and metadata curation
H4 Enable greater transparency and control in CTV advertising
H4 Power content ID interoperability
H4 Unrivaled global coverage
H4 Industry standard content IDs
H4 Unmatched quality
H4 Gracenote content development, distribution, discovery and advertising solutions help our customers connect audiences with content.
H5 Unlock AI-powered content search and discovery
H5 Build next-gen video interfaces with personalized content recommendations
H5 Engage fans with sports infotainment experiences
H5 Create unique music and podcast discovery experiences
H5 Modernize entertainment for connected cars
H6 Outside of the upfronts: Capitalizing on live sports across CTV
H6 TV audiences have shifted; ad dollars have not
H6 Hallucinations: What’s the risk?
H6 Solutions
H6 Segments
H6 Products
H6 Company
H6 Insights
HEADING_REPEATED_BODY TV audiences have shifted; ad dollars have not – Gracenote (https://gracenote.com/insights/gracenote-2026-ctv-advertising-report/)
Title
TV audiences have shifted; ad dollars have not – Gracenote
Meta
Advertisers see the potential of CTV, but they’re hesitant to reallocate budget from linear TV because of a lack of information.
H1 TV audiences have shifted; ad dollars have not
H2 Latest insights
H2 Download now
H2 Get in touch
H3 Thank you for reaching out to us!
H5 86% of media planners would shift more linear dollars to CTV if show-level targeting was available
H6 Related tags
H6 Share
H6 Outside of the upfronts: Capitalizing on live sports across CTV
H6 Precision at scale
H6 Missing metadata in FAST programming may be hindering ad revenue
H6 Solutions
H6 Segments
H6 Products
H6 Company
H6 Insights
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://gracenote.com) Gracenote | Media and Entertainment Metadata Solutions
[H1] TV audiences have shifted; ad dollars have not The need for content intelligence in the CTV eraDownload now [H2] TV search and discovery in the AI era report Download now [H2] Gracenote connects people to the content they love Discover our solutions [H2] Unlock AI-powered content search and discovery Download the white paper [H2] Create engaging sports discovery experiences Learn more [IMG: left image] [IMG: right image] [H2] We help media and entertainment companies around the world connect audiences with the content they love. Our entertainment metadata and IDs power the entertainment ecosystem, from creation to consumption, enabling you to maximize the value of content investments and engage viewers effectively.About Gracenote [H2] Gracenote coverage by the numbers Countries and 70+ languages0 [IMG: line] Channels and catalogs0K+ [IMG: line] Games and matches per year across 70 sports0K+ [IMG: line] Vehicles shipped with Gracenote metadata0M+Gracenote [H2] Our solutions [H4] Development Stay in tune with Hollywood trends, know the buzz-worthy names and grasp what captures the audience’s attention to create your next big hit.Learn more [H4] Distribution Use Gracenote metadata, IDs and distribution network for effective content distribution, ensuring that your content is easily discoverable on leading video platforms and services worldwide.Learn more [H4] Discovery Create compelling entertainment guides, search and discovery experiences that drive your audience to tune in and engage.Learn more [H4] Advertising Enhance contextual ad targeting and brand suitability, along with CTV reporting, by using industry-standard Gracenote video content metadata and IDs.Learn moreTrusted by leading entertainment companies [H4] Gracenote content development, distribution, discovery and advertising solutions help our customers connect audiences with content. [IMG: apple] [IMG: google] [IMG: samsung] [IMG: spotify] [IMG: amazon] [IMG: wb] [IMG: lg] [IMG: logo] [IMG: DIRECTV] [IMG: toyota] [IMG: audi] [IMG: hyundai] [IMG: liberty global] [IMG: thetradedesk] [IMG: publicis] [IMG: nbc] [IMG: comcast] [IMG: roku] [IMG: dazn] [IMG: disney] [IMG: tubi] [IMG: IPG Mediabrands] Testimonials [H2] What our customers are saying [IMG: liberty global] [H6] It’s been a really positive experience. Gracenote was really dedicated with a real eye for the details. Not just following along, but also challenging us and bringing in new thinking. Bei LiSenior Manager CMS & Metadata Product Development [IMG: logo] [H6] By helping to deliver a human-machine interface that is easy-to-use and aesthetically beautiful, Gracenote’s Smart Radio data solutions fit this approach perfectly. Derek JenkinsSenior Vice President of Design & Brand [IMG: Watch Brasil] [H6] At Watch Brasil, we aim to deliver a unique, high-quality entertainment experience to our subscribers. Partnering with Gracenote, with its reliable and comprehensive database, has been essential in enhancing our content curation and service quality. Beyond data resources, our collaboration on innovative projects and constant knowledge exchange has been crucial for developing new features. We are excited about this partnership's future and confident in continuing to exceed our users' expectations together. Alexandre BarvikDirector of Content, Product, and Innovation [IMG: samsung] [H6] Samsung is committed to delivering the most useful and engaging entertainment experiences to our users, By combining our AI technology with Gracenote’s industry-leading metadata, we aim to push content search and discovery to new heights, delighting viewers by empowering them to find the entertainment they love intuitively and naturally. Bongjun KoCorporate EVP, Samsung Electronics Insights [H2] Latest from Gracenote [H6] Outside of the upfronts: Capitalizing on live sports across CTV The broadening CTV landscape opens a wealth of advertising opportunity that sits well outside of national upfront deals.May 20, 2026 [H6] TV audiences have shifted; ad dollars have not Advertisers see the potential of CTV, but they’re hesitant to reallocate budget from linear TV because of a lack of information.May 14, 2026 [H6] Hallucinations: What’s the risk? LLMs are far from perfect, and in the world of entertainment, they think they know more than they actually do.Apr 29, 2026 [H2] Discover how Gracenote metadata can help you unlock value from content Whether you’re looking to accelerate content distribution or power next-gen personalized guides and user experiences, we can help you get the most from your content investment.Get in touch
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SUB-PAGE (https://gracenote.com/data-hub/) Data Hub – Gracenote
[H1] Gracenote Data Hub [H5] A view into global streaming video content [IMG: charts] [IMG: Prime Video logo] [IMG: Apple TV logo] [IMG: Disney logo] [IMG: HBO_Max_logo] [IMG: Netflix logo] [IMG: Paramount logo] [H3] Get an inside look at the video content that keeps streaming audiences pushing play. This resource provides granular information about the content distributed by six global SVOD services (Amazon Prime Video, Apple TV, Disney+, HBO Max, Netflix and Paramount+) and more than 2,100 FAST channels.The Q2 2026 update includes the addition of SVOD data for HBO Max. As a result, year-over-year comparison data in the SVOD portion of the Data Hub does not include HBO Max. Until HBO Max data has been included for a year, it will only be presented for individual quarters.With the inclusion of HBO Max, the Data Hub tracks 31% more content across SVOD services than it did a year ago. Without HBO Max, the increase is 16%. Across content types, the inclusion of HBO Max had the biggest impact on sports, which now accounts for 5% of all content across the six providers. Outside of SVOD, audiences have 2,120 FAST channels available to them, up 19% over the past year. Outside of general entertainment, sports, news and reality are the most prominent genres at the channel level. The number of channels across these genres have increased by 12%, 57% and 32% over the past year, respectively. In total, global FAST channels now distribute more than 220,000 titles across movies, shows and sports, up 17% over the past year.Last updated: May 21, 2026. [H6] SVOD Total video distributionContent compositionGenre trends in contentMood trends in contentYear of production trendsContent exclusivity trends in contentGeographic production trends in content [H6] FAST Channel growthTotal video distributionGenre trends in contentMood trends in contentYear of production trendsGeographic production trends [H4] Total video distribution These charts depict the amount of content distributed by the global SVOD providers in 33 countries. They do not all operate in the same countries. [H6] Total volume The absolute count of every individual program, episode and movie from the global providers. [H6] Unique program volume The total number of each unique TV show, movie and sports-related programs from the global providers. [H3] [H4] For additional streaming content insights, download our 2025 State of Play report. [H2] Frequently asked questions [H6] What is The Gracenote Data Hub? The Gracenote Data Hub is a set of data visualizations that present the content volume of subscription video-on-demand (SVOD) services and free ad-supported streaming TV (FAST) channels. The data for the hub is derived from Gracenote Global Video Data, the industry’s most comprehensive database of TV show and movie information. The data visualizations present the composition of the industry’s leading SVOD catalogs and FAST channels. It is updated quarterly. [H6] Which SVOD providers are included, and how were they selected? Gracenote launched its Data Hub in November 2024 with five SVOD providers: Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+. In May 2026, we added HBO Max. These six U.S.-based services have scaled to distribute video globally and are tracked in at least nine countries within Gracenote’s video database. [H6] Why is YouTube not included? YouTube has several video services, but none are classified as subscription video-on-demand services for traditional television and movie content, which is the focus of the Gracenote Data Hub.The primary YouTube offering (YouTube Main) is an ad-supported video sharing service for anyone who would like to upload and share video content.YouTube TV is a virtual multichannel video programming distributor (vMVPD) that provides live, scheduled linear programming without a traditional cable subscription (e.g., ABC, NBC, AMC, FOX, etc).YouTube Premium is an ad-free video-on-demand service that includes content from YouTube Main and YouTube Music. [H6] Why are Tubi and Pluto not included? The Gracenote Data Hub includes global SVOD providers. Tubi and Pluto TV each operate two streaming offerings: free ad-supported streaming TV (FAST) and ad-supported video-on-demand (AVOD), both of which can be accessed without any subscription or registration. [H6] Is Hulu included in Disney+? Yes. Hulu is a content hub within Disney+ as well as a stand-alone app in the U.S. Our data is comprehensive of all of the sub-catalogs within Disney+, and therefore we do not count the content in the stand-alone Hulu app in the U.S. [H6] Is ‘Star’ included in Disney+? Yes. Star is a content hub within Disney+ in certain markets. Just like Hulu, our Disney+ catalog data includes data from the Star sub-catalog. [H6] What is in the “sports” portion of the distribution data? There are three program types in the sports data that are currently available through SVOD:Team events: games, matches, competitions.Non-team events: games, matches, competitions for individuals.‘Other’ sports programming: documentaries and other sports-related programming. [H6] Does this data hub expose companies that don’t meet local content creation regulations? No. The data does not disclose the number of programs and movies that each provider offers in each country or group of countries. The data hub only presents percentages that are based on the aggregation of the total output from all included providers in all included countries. [H6] What is a FAST channel? Free ad-supported television channels offer scheduled, linear TV programming (TV shows, movies, sports programming) through an internet connection. Individual channels are independently curated and distributed through services like Pluto TV and the Roku Channel. Some FAST channels are branded according to content owners, such as ABC News Live, some are curated by specific program title, such as Johnny Carson TV and others are curated by genre, such as Crime 360 and Classic Cinema. [H6] Which FAST platforms are identified in the Gracenote Data Hub? None. The Gracenote Data Hub does not identify individual FAST services (e.g., Pluto TV, Tubi, etc.). The Data Hub aggregates individual FAST channels and the programming they offer, much of which is available across multiple FAST services. Very few FAST channels are exclusive to individual platforms and services. Viewers, for example, can watch the NFL Channel, MLB Channel and PGA Tour Channel on Pluto TV, Tubi and The Roku Channel.Insights [H2] Latest from Gracenote [H6] Outside of the upfronts: Capitalizing on live sports across CTV The broadening CTV landscape opens a wealth of advertising opportunity that sits well outside of national upfront deals.May 20, 2026 [H6] TV audiences have shifted; ad dollars have not Advertisers see the potential of CTV, but they’re hesitant to reallocate budget from linear TV because of a lack of information.May 14, 2026 [H6] Hallucinations: What’s the risk? LLMs are far from perfect, and in the world of entertainment, they think they know more than they actually do.Apr 29, 2026October 2024 [H2] Total video distribution These charts depict the amount of content distributed by Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ in 23 countries. They do not all operate in the same countries. [H4] Total volume The absolute count of every individual program, episode and movie from the five global providers. [H4] Unique program volume The total number of each unique TV show, movie and sports-related programs from the five global providers. [H2] Video distribution trends by SVOD provider These charts depict the percentages of content (by program type) that each provider distributes. [H3] Content composition Read as: As of October 2024, Amazon distributed 67.8% of the total content, 72.5% of the movies, 56.9% of the TV shows and 54.5% of the sports programs offered by the five providers. [H3] Genre trends in content In today’s overly fragmented world of TV services, nothing streamlines search and discovery journeys like standardized, enriched genre information. To help on this front, Gracenote maps every title in its SVOD library with just the right genre classification—or several (we’ve got 315 in total). That way, when viewers are looking for the latest romantic drama, they don’t mistakenly pick a title that’s actually a crime drama.Here’s a look at the top genres by platform. Click on each to explore.Amazon Prime VideoApple TV+Disney+NetflixParamount+Weighted averageRead as: 9.8% of the content across the five providers has an action genre. [H3] Mood trends in content As a leader in entertainment metadata, Gracenote wants to fulfill every viewer’s content journey. Our industry-leading video descriptor data extends well beyond program genre to help better connect audiences with content they’ll love. To that end, we developed 300 mood descriptors to further refine search and discovery journeys to keep viewers engaged. Here’s a look at the top moods by platform. Click on each to explore.Amazon Prime VideoApple TV+Disney+NetflixParamount+Weighted averageRead as: 13.8% of the content across the five providers has a dark mood. [H3] Content exclusivity trends in content Exclusive content can provide a competitive edge in an increasingly congested TV landscape. Get a view of what percentage of the video libraries are exclusive and what percentage are being offered elsewhere.Here’s a look at content exclusivity by platform.Read as: 92.8% of the content available from the five providers is exclusive to one of these providers. [H3] Geographic production trends in content The content available on today’s streaming services has become incredibly global. Gracenote geographic production data helps identify where content is produced to fuel discovery algorithms and help audiences find an array of content from well outside of their home countries. Here’s a look at geographic content production trends by platform. [H6] Amazon Prime Video [H6] Apple TV+ [H6] Disney+ [H6] Netflix [H6] Paramount+ [H6] Weighted average Note: Because these percentages are based on an aggregation of the total output, the data, as presented, does not disclose the number of programs and movies produced in individual countries or regions.Read as: 44.2% of the content available from these five providers was produced in the U.S. [H3] [H4] For additional streaming content insights, download our 2024 State of Play report. Insights [H2] Latest from Gracenote [H6] Outside of the upfronts: Capitalizing on live sports across CTV The broadening CTV landscape opens a wealth of advertising opportunity that sits well outside of national upfront deals.May 20, 2026 [H6] TV audiences have shifted; ad dollars have not Advertisers see the potential of CTV, but they’re hesitant to reallocate budget from linear TV because of a lack of information.May 14, 2026 [H6] Hallucinations: What’s the risk? LLMs are far from perfect, and in the world of entertainment, they think they know more than they actually do.Apr 29, 2026
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SUB-PAGE (https://gracenote.com/solutions/) Gracenote | Elevate Your Content with Descriptive Metadata
Solutions [H1] Enhance your content with descriptive metadata Overview [H2] Gracenote helps to connect audiences with content they will love Gracenote solutions underpin the entire content lifecycle from creation to distribution through discovery and ad monetization. Creators. Owners. Distributors. Aggregators. Platforms. Advertisers. [H2] Content development Stay in tune with Hollywood trends, know the buzz-worthy names and grasp what captures the audience’s attention to create your next big hit. [H4] Identify an all-star cast and crew Gracenote Studio System, the premier entertainment industry database, offers comprehensive coverage across people and projects.Learn more [H4] Create inclusive content strategies Gracenote Inclusion Analytics provides on-screen talent representation compared with audience diversity.Learn more [H4] Make informed content investments Gracenote Content Analytics empowers data-driven decisioning using analysis and insights about TV shows and movies.Learn more [H2] Content distribution Use Gracenote metadata, IDs and global distribution network for effective content distribution, ensuring that your content is easily discoverable on leading video platforms and services worldwide and helping you unlock monetization opportunities. [H4] Quickly launch FAST channels Gracenote FAST Program delivers Gracenote IDs, enriched program descriptions, imagery and schedules.Learn more [H4] Gain visibility into metadata and submit content to Gracenote Gracenote’s Content Tools allow look-up access to Gracenote’s video metadata and support registration and optimization of program metadata.Learn more [H4] Submit content for Gracenote IDs and metadata curation Gracenote ID Distribution System streamlines registering and optimizing program metadata for distribution across Gracenote’s customer network.Learn More [H2] Content discovery Create compelling entertainment guides, search and discovery experiences that drive your audience to tune-in and engage. [IMG: video-MCP-server-product card] [H5] Unlock AI-powered content search and discovery Combine Gracenote’s industry-leading metadata and technology with your preferred LLM to elevate AI-powered entertainment experiences.Learn more [IMG: Gracenote Video Data] [H5] Build next-gen video interfaces with personalized content recommendations Gracenote Video Data provides comprehensive information on movies, TV shows and sports programs, including celebrity details, rich imagery, and TV schedules, as well as streaming availability.Learn more [IMG: Engage fans Gracenote Sports Data] [H5] Engage fans with sports infotainment experiences Gracenote Sports Data provides information about live sports scores, schedules, standings, team, and player details for various sports leagues around the world.Learn more [IMG: Gracenote Music Data] [H5] Create unique music and podcast discovery experiences Gracenote Music Data covers details on artists, albums, and tracks, including genre, era, mood, and tempo, along with rich imagery. Gracenote Audio On Demand covers podcast series and episode details.Learn more [IMG: man in car] [H5] Modernize entertainment for connected cars Gracenote Nexus Auto platform reduces development time and simplifies integration of Gracenote’s audio, sports and video data sets designed for connected cars.Learn more [H2] Content intelligence for CTV advertising Get unprecedented transparency, control and scalability in CTV buying and reporting with rich CTV program metadata. [H4] Enable greater transparency and control in CTV advertising Use Gracenote’s Content Connect platform to build and activate targeting segments based on premium show-level environments.Learn more [H4] Power content ID interoperability Gracenote IDs are common identifiers adopted by the world’s leading media companies to deliver powerful cross-media entertainment experiences.Learn more [H2] Our key differentiators [IMG: icon] [H4] Unrivaled global coverage Largest global database: Gracenote’s industry-leading datasets cover TV programs, movies, sports, music and podcasts in 80 countries and 70+ languages. [IMG: id icon] [H4] Industry standard content IDs Universally adopted: Gracenote IDs are common identifiers adopted by the world’s leading media companies to deliver powerful cross-media entertainment experiences. [IMG: metadata normalization] [H4] Unmatched quality Machine driven, human validated: Gracenote’s best-in-class data and images fuel new search and discovery experiences across every screen.Trusted by leading entertainment companies [H4] Gracenote content development, distribution, discovery and advertising solutions help our customers connect audiences with content. [IMG: apple] [IMG: google] [IMG: samsung] [IMG: spotify] [IMG: amazon] [IMG: wb] [IMG: lg] [IMG: logo] [IMG: DIRECTV] [IMG: toyota] [IMG: audi] [IMG: hyundai] [IMG: liberty global] [IMG: thetradedesk] [IMG: publicis] [IMG: nbc] [IMG: comcast] [IMG: roku] [IMG: dazn] [IMG: disney] [IMG: tubi] [IMG: IPG Mediabrands] Insights [H2] Latest from Gracenote [H6] Outside of the upfronts: Capitalizing on live sports across CTV The broadening CTV landscape opens a wealth of advertising opportunity that sits well outside of national upfront deals.May 20, 2026 [H6] TV audiences have shifted; ad dollars have not Advertisers see the potential of CTV, but they’re hesitant to reallocate budget from linear TV because of a lack of information.May 14, 2026 [H6] Hallucinations: What’s the risk? LLMs are far from perfect, and in the world of entertainment, they think they know more than they actually do.Apr 29, 2026 [H2] Maximize content's potential with Gracenote Gracenote helps you shape project development, accelerate content distribution, and create personalized entertainment guides and user experiences to get the most from your content investment.Get in touch
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SUB-PAGE (https://gracenote.com/insights/gracenote-2026-ctv-advertising-report/) TV audiences have shifted; ad dollars have not – Gracenote
Contextual AdvertisingStreaming has become the dominant way people engage with their televisions, resulting in a considerable increase in CTV advertising over the past decade. Even as viewers spend increasing amounts of time with CTV, however, traditional linear TV budgets are expected to remain outsized for the foreseeable future.Agencies and advertisers see tremendous potential in CTV, but they remain hesitant to reallocate budget from linear TV because of one key barrier: a lack of information. [H5] 86% of media planners would shift more linear dollars to CTV if show-level targeting was available – 2026 Gracenote CTV advertising surveyBecause they frequently don’t have insight into CTV inventory, brands and agencies are simply growing their total spend to ensure that CTV is in the mix. As a result, CTV spending continues to rise, but its allotted share remains overshadowed by funding earmarked for traditional TV.Content transparency represents a notable blind spot for advertisers, but there are ways to navigate the challenges, especially when it comes to knowing which content signals will advance inventory transparency.Download now [H6] Related tags ContentMetadataStreamingTV [H6] Share [H2] Latest insights [H6] Outside of the upfronts: Capitalizing on live sports across CTV The broadening CTV landscape opens a wealth of advertising opportunity that sits well outside of national upfront deals.May 20, 2026 [H6] Precision at scale Case study: Mexican beer brand Dos Equis successfully scaled a niche live sports strategy in CTV with zero waste. Apr 27, 2026 [H6] Missing metadata in FAST programming may be hindering ad revenue FAST channels will become increasingly dependent on metadata to inform ad buys in programmatic systems. Feb 2, 2026
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
31Review mentions (all pages)
1External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 14 | 0 |
| /data-hub/ | 6 | 0 |
| /solutions/ | 6 | 0 |
| /insights/gracenote-2026-ctv-advertising-report/ | 5 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://gracenote.com/#organization",
"name": "Gracenote",
"sameAs": [
"https://twitter.com/gracenotetweets",
"https://www.linkedin.com/company/gracenote/"
]
},
{
"@type": "WebSite",
"@id": "https://gracenote.com/#website",
"url": "https://gracenote.com",
"name": "Gracenote",
"publisher": {
"@id": "https://gracenote.com/#organization"
},
"inLanguage": "en-US",
"potentialAction": {
"@type": "SearchAction",
"target": "https://gracenote.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "ImageObject",
"@id": "https://gracenote.com/wp-content/uploads/2024/06/Rectangle-1-8-1.jpg",
"url": "https://gracenote.com/wp-content/uploads/2024/06/Rectangle-1-8-1.jpg",
"width": "1200",
"height": "635",
"caption": "main home banner",
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://gracenote.com/#webpage",
"url": "https://gracenote.com/",
"name": "Gracenote | Media and Entertainment Metadata Solutions",
"datePublished": "2024-02-21T15:47:56+00:00",
"dateModified": "2026-05-25T17:33:06+00:00",
"about": {
"@id": "https://gracenote.com/#organization"
},
"isPartOf": {
"@id": "https://gracenote.com/#website"
},
"primaryImageOfPage": {
"@id": "https://gracenote.com/wp-content/uploads/2024/06/Rectangle-1-8-1.jpg"
},
"inLanguage": "en-US"
},
{
"@type": "Person",
"@id": "https://gracenote.com/author/valentyna/",
"name": "Valentyna",
"url": "https://gracenote.com/author/valentyna/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/aedfbd532477be17e4db7a364e739ba511420049752eae75ea439fd31884c29f?s=96&d=mm&r=g",
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"caption": "Valentyna",
"inLanguage": "en-US"
},
"sameAs": [
"https://gracenote.com"
],
"worksFor": {
"@id": "https://gracenote.com/#organization"
}
},
{
"headline": "Gracenote | Media and Entertainment Metadata Solutions",
"description": "Connect your audience to the media, music, and sports they love with Gracenote's metadata solutions.",
"datePublished": "2024-02-21T15:47:56+00:00",
"dateModified": "2026-05-25T17:33:06+00:00",
"keywords": "gracenote,gracenote metadata,content data,nielsen gracenote,metadata company,gracenote database",
"image": {
"@id": "https://gracenote.com/wp-content/uploads/2024/06/Rectangle-1-8-1.jpg"
},
"author": {
"@id": "https://gracenote.com/author/valentyna/",
"name": "Valentyna"
},
"@type": "Article",
"copyrightYear": "2026",
"name": "Gracenote | Media and Entertainment Metadata Solutions",
"@id": "https://gracenote.com/#schema-14452",
"isPartOf": {
"@id": "https://gracenote.com/#webpage"
},
"publisher": {
"@id": "https://gracenote.com/#organization"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://gracenote.com/#webpage"
}
},
{
"@type": "VideoObject",
"name": "Gracenote Sizzle 2026",
"description": "Connect your audience to the media, music, and sports they love with Gracenote's metadata solutions.",
"uploadDate": "2026-02-10 11:21:18",
"thumbnailUrl": "https://gracenote.com/wp-content/uploads/2024/06/Rectangle-1-8-1.jpg",
"embedUrl": "https://player.vimeo.com/video/1163682025?badge=0&autopause=0&player_id=0&app_id=58479",
"duration": "PT78S",
"width": "3840",
"height": "2160",
"isFamilyFriendly": "True",
"@id": "https://gracenote.com/#schema-328631",
"isPartOf": {
"@id": "https://gracenote.com/#webpage"
},
"publisher": {
"@id": "https://gracenote.com/#organization"
},
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Gracenote",
"url": "https://gracenote.com",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "http://gracenote.com/"
},
"thumbnailUrl": "https://gracenote.com/wp-content/uploads/2024/06/Rectangle-1-8-1.jpg?w=150&h=150&crop=1",
"image": {
"@type": "ImageObject",
"url": "https://gracenote.com/wp-content/uploads/2024/06/Rectangle-1-8-1.jpg"
},
"articleSection": "Uncategorized",
"author": [
{
"@type": "Person",
"name": "Valentyna"
}
],
"creator": [
"Valentyna"
],
"publisher": {
"@type": "Organization",
"name": "Gracenote",
"logo": ""
},
"keywords": [],
"dateCreated": "2024-02-21T15:47:56Z",
"datePublished": "2024-02-21T15:47:56Z",
"dateModified": "2026-05-25T17:33:06Z"
}
]
/data-hub/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://gracenote.com/#organization",
"name": "Gracenote",
"sameAs": [
"https://twitter.com/gracenotetweets",
"https://www.linkedin.com/company/gracenote/"
]
},
{
"@type": "WebSite",
"@id": "https://gracenote.com/#website",
"url": "https://gracenote.com",
"name": "Gracenote",
"publisher": {
"@id": "https://gracenote.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"@id": "https://gracenote.com/wp-content/uploads/2024/11/charts.webp",
"url": "https://gracenote.com/wp-content/uploads/2024/11/charts.webp",
"width": "1200",
"height": "505",
"caption": "charts",
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://gracenote.com/data-hub/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://gracenote.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://gracenote.com/data-hub/",
"name": "Data Hub"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://gracenote.com/data-hub/#webpage",
"url": "https://gracenote.com/data-hub/",
"name": "Data Hub - Gracenote",
"datePublished": "2024-11-04T14:58:12+00:00",
"dateModified": "2026-05-21T10:45:37+00:00",
"isPartOf": {
"@id": "https://gracenote.com/#website"
},
"primaryImageOfPage": {
"@id": "https://gracenote.com/wp-content/uploads/2024/11/charts.webp"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://gracenote.com/data-hub/#breadcrumb"
}
},
{
"@type": "Person",
"@id": "https://gracenote.com/author/zoriana/",
"name": "Zoriana Upqode",
"url": "https://gracenote.com/author/zoriana/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/656b6ab36b156a592dd3dec75392072a9ff09b4b095e35712e3b8ea0a076fe5e?s=96&d=mm&r=g",
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"caption": "Zoriana Upqode",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://gracenote.com/#organization"
}
},
{
"@type": "NewsArticle",
"headline": "Data Hub - Gracenote",
"datePublished": "2024-11-04T14:58:12+00:00",
"dateModified": "2026-05-21T10:45:37+00:00",
"author": {
"@id": "https://gracenote.com/author/zoriana/",
"name": "Zoriana Upqode"
},
"publisher": {
"@id": "https://gracenote.com/#organization"
},
"description": "This resource provides granular information about the content distributed by six global SVOD services (Amazon Prime Video, Apple TV, Disney+, HBO Max, Netflix",
"copyrightYear": "2026",
"copyrightHolder": {
"@id": "https://gracenote.com/#organization"
},
"name": "Data Hub - Gracenote",
"@id": "https://gracenote.com/data-hub/#richSnippet",
"isPartOf": {
"@id": "https://gracenote.com/data-hub/#webpage"
},
"image": {
"@id": "https://gracenote.com/wp-content/uploads/2024/11/charts.webp"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://gracenote.com/data-hub/#webpage"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Data Hub",
"url": "http://gracenote.com/data-hub/",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "http://gracenote.com/data-hub/"
},
"thumbnailUrl": "https://gracenote.com/wp-content/uploads/2024/11/charts.webp?w=150&h=150&crop=1",
"image": {
"@type": "ImageObject",
"url": "https://gracenote.com/wp-content/uploads/2024/11/charts.webp"
},
"articleSection": "Uncategorized",
"author": [
{
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"name": "Zoriana Upqode"
}
],
"creator": [
"Zoriana Upqode"
],
"publisher": {
"@type": "Organization",
"name": "Gracenote",
"logo": ""
},
"keywords": [],
"dateCreated": "2024-11-04T14:58:12Z",
"datePublished": "2024-11-04T14:58:12Z",
"dateModified": "2026-05-21T10:45:37Z"
}
]
/solutions/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://gracenote.com/#organization",
"name": "Gracenote",
"sameAs": [
"https://twitter.com/gracenotetweets",
"https://www.linkedin.com/company/gracenote/"
]
},
{
"@type": "WebSite",
"@id": "https://gracenote.com/#website",
"url": "https://gracenote.com",
"name": "Gracenote",
"publisher": {
"@id": "https://gracenote.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"@id": "https://gracenote.com/wp-content/uploads/2024/06/Rectangle-1-3-1.jpg",
"url": "https://gracenote.com/wp-content/uploads/2024/06/Rectangle-1-3-1.jpg",
"width": "1200",
"height": "435",
"caption": "Solutions banner image",
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://gracenote.com/solutions/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://gracenote.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://gracenote.com/solutions/",
"name": "Solutions"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://gracenote.com/solutions/#webpage",
"url": "https://gracenote.com/solutions/",
"name": "Gracenote | Elevate Your Content with Descriptive Metadata",
"datePublished": "2024-02-22T09:37:16+00:00",
"dateModified": "2026-04-22T20:06:12+00:00",
"isPartOf": {
"@id": "https://gracenote.com/#website"
},
"primaryImageOfPage": {
"@id": "https://gracenote.com/wp-content/uploads/2024/06/Rectangle-1-3-1.jpg"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://gracenote.com/solutions/#breadcrumb"
}
},
{
"@type": "Person",
"@id": "https://gracenote.com/author/valentyna/",
"name": "Valentyna",
"url": "https://gracenote.com/author/valentyna/",
"image": {
"@type": "ImageObject",
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"caption": "Valentyna",
"inLanguage": "en-US"
},
"sameAs": [
"https://gracenote.com"
],
"worksFor": {
"@id": "https://gracenote.com/#organization"
}
},
{
"@type": "NewsArticle",
"headline": "Gracenote | Elevate Your Content with Descriptive Metadata",
"datePublished": "2024-02-22T09:37:16+00:00",
"dateModified": "2026-04-22T20:06:12+00:00",
"author": {
"@id": "https://gracenote.com/author/valentyna/",
"name": "Valentyna"
},
"publisher": {
"@id": "https://gracenote.com/#organization"
},
"description": "Discover how Gracenote's descriptive metadata revolutionizes content development, content discovery, content distribution and contextual advertising.",
"copyrightYear": "2026",
"copyrightHolder": {
"@id": "https://gracenote.com/#organization"
},
"name": "Gracenote | Elevate Your Content with Descriptive Metadata",
"@id": "https://gracenote.com/solutions/#richSnippet",
"isPartOf": {
"@id": "https://gracenote.com/solutions/#webpage"
},
"image": {
"@id": "https://gracenote.com/wp-content/uploads/2024/06/Rectangle-1-3-1.jpg"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://gracenote.com/solutions/#webpage"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Solutions",
"url": "http://gracenote.com/solutions/",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "http://gracenote.com/solutions/"
},
"thumbnailUrl": "https://gracenote.com/wp-content/uploads/2024/06/Rectangle-1-3-1.jpg?w=150&h=150&crop=1",
"image": {
"@type": "ImageObject",
"url": "https://gracenote.com/wp-content/uploads/2024/06/Rectangle-1-3-1.jpg"
},
"articleSection": "Uncategorized",
"author": [
{
"@type": "Person",
"name": "Valentyna"
}
],
"creator": [
"Valentyna"
],
"publisher": {
"@type": "Organization",
"name": "Gracenote",
"logo": ""
},
"keywords": [],
"dateCreated": "2024-02-22T09:37:16Z",
"datePublished": "2024-02-22T09:37:16Z",
"dateModified": "2026-04-22T20:06:12Z"
}
]
/insights/gracenote-2026-ctv-advertising-report/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://gracenote.com/#organization",
"name": "Gracenote",
"sameAs": [
"https://twitter.com/gracenotetweets",
"https://www.linkedin.com/company/gracenote/"
]
},
{
"@type": "WebSite",
"@id": "https://gracenote.com/#website",
"url": "https://gracenote.com",
"name": "Gracenote",
"publisher": {
"@id": "https://gracenote.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"@id": "https://gracenote.com/wp-content/uploads/2026/05/2026-ads-report-lp-meta.png",
"url": "https://gracenote.com/wp-content/uploads/2026/05/2026-ads-report-lp-meta.png",
"width": "1200",
"height": "675",
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://gracenote.com/insights/gracenote-2026-ctv-advertising-report/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://gracenote.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://gracenote.com/insights/gracenote-2026-ctv-advertising-report/",
"name": "TV audiences have shifted; ad dollars have not"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://gracenote.com/insights/gracenote-2026-ctv-advertising-report/#webpage",
"url": "https://gracenote.com/insights/gracenote-2026-ctv-advertising-report/",
"name": "TV audiences have shifted; ad dollars have not - Gracenote",
"datePublished": "2026-05-14T12:45:00+00:00",
"dateModified": "2026-05-14T12:45:00+00:00",
"isPartOf": {
"@id": "https://gracenote.com/#website"
},
"primaryImageOfPage": {
"@id": "https://gracenote.com/wp-content/uploads/2026/05/2026-ads-report-lp-meta.png"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://gracenote.com/insights/gracenote-2026-ctv-advertising-report/#breadcrumb"
}
},
{
"@type": "Person",
"@id": "https://gracenote.com/author/william-quinn/",
"name": "William Quinn",
"url": "https://gracenote.com/author/william-quinn/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/0cfbaa1bb6be8ac60e1cfb4433f9e7801fbf696cba252eb638d19213aa4542b5?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/0cfbaa1bb6be8ac60e1cfb4433f9e7801fbf696cba252eb638d19213aa4542b5?s=96&d=mm&r=g",
"caption": "William Quinn",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://gracenote.com/#organization"
}
},
{
"@type": "NewsArticle",
"headline": "TV audiences have shifted; ad dollars have not - Gracenote",
"datePublished": "2026-05-14T12:45:00+00:00",
"dateModified": "2026-05-14T12:45:00+00:00",
"author": {
"@id": "https://gracenote.com/author/william-quinn/",
"name": "William Quinn"
},
"publisher": {
"@id": "https://gracenote.com/#organization"
},
"description": "Advertisers see the potential of CTV, but they’re hesitant to reallocate budget from linear TV because of a lack of information.",
"copyrightYear": "2026",
"copyrightHolder": {
"@id": "https://gracenote.com/#organization"
},
"name": "TV audiences have shifted; ad dollars have not - Gracenote",
"@id": "https://gracenote.com/insights/gracenote-2026-ctv-advertising-report/#richSnippet",
"isPartOf": {
"@id": "https://gracenote.com/insights/gracenote-2026-ctv-advertising-report/#webpage"
},
"image": {
"@id": "https://gracenote.com/wp-content/uploads/2026/05/2026-ads-report-lp-meta.png"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://gracenote.com/insights/gracenote-2026-ctv-advertising-report/#webpage"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"headline": "TV audiences have shifted; ad dollars have not",
"url": "http://gracenote.com/insights/gracenote-2026-ctv-advertising-report/",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "http://gracenote.com/insights/gracenote-2026-ctv-advertising-report/"
},
"thumbnailUrl": "https://gracenote.com/wp-content/uploads/2026/05/2026-ads-report-lp-meta.png?w=150&h=150&crop=1",
"image": {
"@type": "ImageObject",
"url": "https://gracenote.com/wp-content/uploads/2026/05/2026-ads-report-lp-meta.png"
},
"articleSection": "Contextual Advertising",
"author": [
{
"@type": "Person",
"name": "William Quinn"
}
],
"creator": [
"William Quinn"
],
"publisher": {
"@type": "Organization",
"name": "Gracenote",
"logo": ""
},
"keywords": [
"content",
"metadata",
"streaming",
"tv"
],
"dateCreated": "2026-05-14T12:45:00Z",
"datePublished": "2026-05-14T12:45:00Z",
"dateModified": "2026-05-14T12:45:00Z"
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Arts, Culture & Entertainment
32.3 Avg BS
Based on 1426 businesses audited.
✓ Less BS than average
Gracenote has 3.3 points less BS than the average for Arts, Culture & Entertainment.
BS Detector
Arts, Culture & Entertainment BS: Gracenote (gracenote.com)
https://gracenote.com
📍 Industry: Arts, Culture & Entertainment
29
BS / 100
Gracenote is a legitimate data titan currently undermined by lazy technical maintenance of its own homepage statistics. While its underlying data is high-substance and industry-essential, its marketing layer relies on the same ‘AI-era’ buzzwords as much smaller, less capable competitors. It is a rare case where the product is significantly more impressive than the pitch.
Info Density
Power-words vs. Substance ratio.
9
30% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
2
10% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
8
40% BS
Commodity Fingerprint
Detection of industry clichés/templates.
5
33% BS
Identity & Authority
Expert verifiability & Schema depth.
5
33% BS
Fix the data placeholders on the homepage to replace ‘0M+’ and ‘0K+’ with actual coverage numbers to restore numerical credibility. Add LinkedIn or professional SameAs links to the Person schema for all insights authors to humanize the data authority. Convert the ‘What our customers are saying’ section into a series of linked case studies with specific ROI metrics. Replace generic ‘AI-powered’ headings with specific technical descriptions of the LLM-metadata integration mentioned in the Solutions page.
The content strongly confirms the classification within the Media and Entertainment sector, specifically as a B2B data and metadata provider. While the industry dictionary focuses on cultural destinations, Gracenote serves as the technological ‘connective tissue’ for this ecosystem, which is consistent with its specialized product offerings.
“The score of 29 indicates a Low BS profile. The score was primarily driven by Information Density issues (placeholder errors) and Trust Theatre flags (unverified reviews), but the site was redeemed by excellent Semantic Coherence and the high volume of verifiable stats in the Data Hub.”
Verified Analysis Date: May 27, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Gracenote, captured on May 27, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Gracenote: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://gracenote.com to view the most current version of its content and learn from the source what this company is about and what it offers.