Industry Context — Common BS Fingerprints in Arts, Culture & Entertainment
Runway
(https://runwayml.com) 📸 Data Snapshot: May 25, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Runway | Building AI to Simulate the World (https://runwayml.com)
Runway | Building AI to Simulate the World
We are building foundational General World Models that will be capable of simulating all possible worlds and experiences. The next frontier of intelligence will come from models that can understand, perceive, generate and act in the world.
HEADING_REPEATED_BODY_FOOTER Runway Research | Introducing Runway GWM-1 (https://runwayml.com/research/introducing-runway-gwm-1/)
Runway Research | Introducing Runway GWM-1
GWM-1: our state-of-the-art General World Model, built to simulate reality in real time. Interactive, controllable and general-purpose.
HEADING_REPEATED_BODY_FOOTER Runway Research | Introducing Runway Gen-4.5 (https://runwayml.com/research/introducing-runway-gen-4.5)
Runway Research | Introducing Runway Gen-4.5
A new frontier for video generation. State-of-the-art motion quality, prompt adherence and visual fidelity.
HEADING_REPEATED_BODY Runway News | Introducing Runway Characters (https://runwayml.com/news/introducing-runway-characters/)
Runway News | Introducing Runway Characters
A real-time video agent API that lets you build fully custom conversational characters, powered by GWM-1.
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://runwayml.com) Runway | Building AI to Simulate the World
[H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file. [H1] Building AI to Simulate the World Get Started [H3] Runway Characters↗ [H3] Media and Entertainment↗ [H3] Robotics and Autonomy↗ [H3] General World Models↗ We partner with the world's leading organizations to advance their industries:AI is changing how stories are told, how scientific progress is made and how the next frontiers of humanity are reached. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Learn more [H4] Gen-4.5: A New Frontier for Generative Video Gen-4.5 is the world's best video model, featuring state-of-the-art motion quality, prompt adherence and visual fidelity.Try nowLearn moreLearn more [H4] GWM Robotics: General World Models for Robotics Simulate physical interactions and robotic behaviors through learned world models. Learn and predicted how actions unfold.Explore the Research [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Learn more [H4] GWM Worlds: Interactive and Explorable World Models A new frontier for open-ended interactive world simulation. A way of building infinite explorable realities in real-time.Explore the ResearchLearn more [H4] Runway Characters: Real-time Video Agents Fully autonomous and real-time virtual video agents capable of natural conversation and contextual awareness.Try nowLearn more [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Runway ResearchWe are building foundational General World Models that will be capable of simulating all possible worlds and experiences. The next frontier of intelligence will come from models that can understand, perceive, generate and act in the world.Learn more [H4] GWM-1 ↗A state-of-the-art General World Model built to interact with the real world. And a major step towards universal simulation. [H4] Gen-4.5 ↗The world's best video model, featuring state-of-the-art motion quality, prompt adherence and visual fidelity. [H4] General World Models ↗Our long-term research effort to build AI systems that understand the visual world and its dynamics.Our latest Research and ProductsLearn more [H2] Runway Characters A real-time video agent API that lets you build fully custom conversational characters. These video agents can have any appearance and any visual style, with full control over voice, personality, knowledge and actions.Built on our recently launched world model, GWM-1, Characters lets you generate expressive digital personas from a single image, with zero fine-tuning required.Learn more [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Learn more [H2] Introducing GWM-1 GWM-1: our state-of-the-art General World Model, built to simulate reality in real time. Interactive, controllable and general-purpose.GWM-1 comes in three variants: GWM Worlds for explorable environments, GWM Avatars for conversational characters, and GWM Robotics for robotic manipulation.Learn more [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Learn more [H2] Gen-4.5: A new frontier for video generation. Runway Gen-4.5 is the world's top-rated video model, offering unprecedented visual fidelity and creative control. It produces cinematic and highly realistic outputs while providing limitless creative freedom and precise control over every aspect of generation.Learn moreRunway is being used by the world's leading organizations across industries [IMG: Runway and NVIDIA Partner to Advance Video Generation and World Models] Runway and NVIDIA Partner to Advance Video Generation and World ModelsRunway and NVIDIA collaborated to accelerate Runway's video and world models with NVIDIA's Vera Rubin architecture.Learn more [IMG: Runway Announces Partnership with Lionsgate] Runway Announces Partnership with LionsgateRunway and Lionsgate are partnering to explore the use of AI in film production.Learn more [IMG: UCLA] UCLA's Department of Film, Television and Digital MediaHow UCLA's Film, Television and Digital Media program empowers students to experiment with AI in filmmaking.Learn more [IMG: How KPF is incorporating AI into Architectural workflows] How KPF is incorporating AI into Architectural workflowsHow KPF is using Runway to streamline rendering workflows and empower creatives to animate architectural projects in-house.Learn more [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.We are building AI to simulate the world through merging art and science.Join our global team of researchers, engineers, artists and designers.See careers
SUB-PAGE (https://runwayml.com/research/introducing-runway-gwm-1/) Runway Research | Introducing Runway GWM-1
[H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file. [H1] Introducing GWM-1 A state-of-the-art model built to interact with the real world.Get StartedDecember 11, 2025by RunwayINTRODUCTIONGWM-1: our state-of-the-art General World Model, built to simulate reality in real time. Interactive, controllable and general-purpose.Watch the AnnouncementTwo years ago, we introduced a new research direction: General World Models. A world model is an AI system that builds an internal representation of an environment and uses it to simulate future events within that environment. The aim of general world models is to represent and simulate a wide range of situations and interactions—like those encountered in the real world.Today, we're announcing GWM-1—our first general world model family. GWM-1 is an autoregressive model built on top of Gen-4.5. It generates frame by frame, runs in real time, and can be controlled interactively with actions—camera pose, robot commands, audio.GWM-1 comes in three variants: GWM Worlds for explorable environments, GWM Avatars for conversational characters, and GWM Robotics for robotic manipulation. Today, these are separate post-trained models. We're working toward unifying many different domains and action spaces under a single base world model.We believe that world models are at the frontier of progress in artificial intelligence. Language models alone won't solve the world’s hardest problems – robotics, disease, scientific discovery. Real progress requires models that experience the world and learn from their mistakes, the same way that humans do. And this kind of trial and error can be massively accelerated when done in simulation, rather than in the real world. World models offer the most clear path to general-purpose simulation. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Explore what GWM-1 can do [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.GWM Robotics [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Runway Characters [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.GWM Worlds [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Gen-4.5 UpdatesGWM Robotics brings a state-of-the-art video generation diffusion backbone to robotics — trained at the same scale and with the same large-scale pretraining as our frontier creative models. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Built on top of our frontier video generation model, GWM Robotics gives robot policy models a rich visual understanding of the physical world — enabling better generalization and greater sample efficiency out of the box.And as a simulator, the model predicts video rollouts conditioned on robot actions, and supports counterfactual generation — letting you explore alternative trajectories and outcomes without ever touching physical hardware. [IMG: GWM-1 Robotics SDK] [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Policy executionUse GWM Robotics as a video-generation diffusion backbone for your robot policies. The model's large-scale pretraining provides a powerful representation of the physical world, enabling your policies to generalize across tasks, environments, and embodiments with greater sample efficiency.Synthetic data augmentation for policy trainingUse the world model to generate synthetic training data that augments your existing robotics datasets across multiple dimensions, including novel objects, task instructions, and environmental variations. This synthetic data improves the generalization capabilities and robustness of your trained policies without requiring expensive real-world data collection.Policy evaluation in simulationTest the performance of your policy models (such as VLA models like OpenVLA or OpenPi) directly within Runway's world model instead of deploying to physical robots. This approach is faster, more reproducible, and significantly safer than real-world testing while still providing realistic behavioral assessments.Gen-4.5GWM-1 Robotics SDKA Python SDK for Runway's robotics world model API that enables action-conditioned video generation using models trained on robotics data. The SDK supports multi-view video generation and long-context sequences, with an interface designed for seamless integration into modern robotic policy models.Request Access [IMG: GWM-1 Robotics SDK] A new frontier for open-ended interactive world simulation. A way of building infinite explorable realities in real-time. [IMG: GWM-Worlds] [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Use casesGamingEducationTraining AgentsVR and Immersive ExperiencesGWM Worlds enables players to move freely through coherent, reactive worlds without the need to manually design every space.GWM Worlds is a world model for real-time environment simulation. You give the model a static scene, and it generates an immersive, infinite, explorable space as you move through it, with geometry, lighting, physics. All in real time. You can travel to any place, real or imagined. You can become any agent, a person walking through a city, a drone flying over a snowy mountain, a robot navigating a warehouse. What makes this work is consistency. When you explore an environment, you expect the world to stay coherent. Turn around, and what was behind you is still there. Walk forward and back, and you return to where you started. GWM Worlds maintains this spatial consistency across long sequences of movement. And because it's a simulation, the environment can react. You can define the physics of a world with your input prompt, and the world will respond accurately. If you prompt the agent to ride a bike, it stays on the ground; if you prompt for flight, it can freely navigate the sky. This is useful for interactive experiences, games, explorable worlds, immersive environments. But it's equally important for training agents. If you want to train an AI system to navigate and act in the physical world, you need a simulator in which to teach it. GWM Worlds can serve as that sandbox, an environment where agents can explore, make mistakes and learn.Runway Characters is an audio-driven interactive video generation model that simulates natural human motion and expression for arbitrary photorealistic or stylized characters. The model renders realistic facial expressions, eye movements, lip-syncing and gestures during both speaking and listening, running for extended conversations without quality degradation. [IMG: GWM-Avatars] [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Use casesReal-time tutoring and educationCustomer support and serviceTraining simulationsInteractive entertainment and gamingBring personalized tutors to life. Responsive characters that explain concepts, react to questions, and hold extended conversations with the natural expressions and gestures that make learning feel like a real dialogue.Runway Characters is now available via the Runway API and Runway web product.Learn MoreDeveloper Portal [IMG: Avatars Hero] Gen-4.5 now supports native audio generation and native audio editing. Not only will you be able to generate novel videos with audio, but you'll also be able to edit the audio of existing videos to suit your needs. Gen-4.5 also introduces multi-shot editing. With multi-shot editing, you can make a change in your initial scene and propagate that change throughout your entire video. [IMG: Native Audio] [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Native AudioGen-4.5 can generate realistic dialogue compelling sound effects and immersive background audio, transforming the kinds of stories you can create with the model. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Audio EditingGen-4.5 has now the ability to edit the audio of existing videos to suit your needs in any particular way you want. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Multi-shot video editingGen-4.5 has the ability to edit videos of arbitrary length applying consistent transformations across multiple shots of arbitrary duration. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Change the background of the video to a jungle. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Change the skunk to a baby elephant. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Change the color of his eyes to red.New Gen-4.5 capabilities are coming soon to the Runway web product.Fill out this form to request GWM-1 early access
SUB-PAGE (https://runwayml.com/research/introducing-runway-gen-4.5) Runway Research | Introducing Runway Gen-4.5
[H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file. [H1] Runway Gen-4.5: Best-in-class AI video generation model State-of-the-art motion quality, prompt adherence and visual fidelity built on NVIDIA Hopper and Blackwell GPUs.Get StartedLearn MoreDecember 1, 2025by RunwayIntroductionRunway Gen-4.5 is the world's top-rated video model, offering unprecedented visual fidelity and creative control. It produces cinematic and highly realistic outputs while providing limitless creative freedom and precise control over every aspect of generation.Gen-4.5 AnnouncementAlready in use by:Runway Gen-4.5: State-of-the-Art AI Video GenerationTwo years ago, we released Gen-1, the first publicly available video generation model. It enabled an entirely new form of creative expression and a new product category. Since then, we've led the industry in making video models more powerful and controllable, from significant base model improvements to new controls and general in-context capabilities.Runway Gen-4.5 pushes the frontier of video generation even further. It represents significant advances in both pre-training data efficiency and post-training techniques. Gen-4.5 sets new standards for dynamic, controllable action generation, temporal consistency and precise controllability across diverse generation modes. With 1,247 Elo points, Gen-4.5 currently holds the top position in the Artificial Analysis Text to Video benchmark, surpassing all other models.Gen-4.5 maintains the speed and efficiency of Gen-4, delivering breakthrough quality without compromising performance. Available at comparable pricing across all subscription plans, Gen-4.5 makes world-leading video generation accessible to creators and organizations at every scale. We’ll also be bringing all existing control modes (Image to Video, Keyframes, Video to Video and more) to Gen-4.5.Evolution of Video Generation [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Gen-4.5 achieves unprecedented physical accuracy and visual precision. Objects move with realistic weight, momentum and force. Liquids flow with proper dynamics. Surface details render at great fidelity. And fine details like hair strands and material weave remain coherent across motion and time.Complex ScenesIntricate, multi-element scenes rendered with precision. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Prompt: Camera is panning and trucking across a kitchen table with different objects placed on the counter. The light is low, it comes through a window, casting shadows and dappled light. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Prompt: A continuous shot with no scene cut. We see water coming out of a garden faucet filling up a rusty metal bucket. Right below the bucket is a perfect folded white paper boat with a small yellow flower. The boat rides down a small river of water and enters a house, ending the journey in front of a broken TV. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Prompt: As the camera is panning to the right, we see a pool with a man inside, a rolled up rug, a mirror, a cloud, a TV, a cooked chicken, among other various random objects.0 of 0Detailed CompositionsPrecise placement and fluid motion for both objects and characters. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Prompt: A polar bear sits huddled inside a clear frozen ice block, strapped securely to a small silver utility trailer. The camera follows the trailer pulled by a cord at eye level, then pans to the right to reveal a goat pulling the trailer. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Prompt: The video opens with a realistic, naturally lit scene. The overall color palette is muted with cool undertones. The video shows a large whale flying through a winter mountain range. The weather is mostly cloudy with small bits of blue sky peeking through. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Prompt: Orbiting a snowman in New York. Suddenly, a man bursts out from inside of its center and walks away. Handheld documentary style, natural camera shake, indie film aesthetic.0 of 0Physical AccuracyRealistic physics with believable collisions and natural movement. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Prompt: Anthropomorphic cactus person hugs red balloon person, and the balloon person pops. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Prompt: A scuba diver in the bottom of the ocean firing a machine gun. The camera is handheld and imperfect, sometimes off center. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Prompt: An open watermelon, a chrome colander, a long skinny cactus in a green ceramic pot and a parrot balancing on top of each other, wobbling and shaking.0 of 0Expressive CharactersNuanced emotions, natural gestures and lifelike facial detail. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Prompt: A cinematic scene highlights a young woman with striking features, captured in a close-up that emphasizes her intense gaze. The camera focuses on her face, showcasing her platinum blonde hair. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Prompt: High-intensity, visceral, horror-style metamorphosis in a single continuous shot. Close-up side profile of a regular person in warm, dim indoor lighting, camera positioned tightly on their face. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Prompt: A brunette woman with intense and serious facial expression approaches the camera, then raises her arm revealing a gun. She then fires the gun several times, pointed toward the camera.0 of 0Gen-4.5 can handle a wide range of aesthetics, from photorealistic and cinematic to stylized animation, while maintaining a coherent visual language.PhotorealisticVisuals indistinguishable from real-world footage with lifelike detail and accuracy. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Prompt: A young woman with straight blonde hair and a freckled complexion sits quietly, looking up through her lashes with a vulnerable expression. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Prompt: Continuous underwater shot with no scene cuts. Camera is traveling forward underwater, with different objects floating in the water. The light is low, it comes through the surface of the water. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Prompt: A trucking wide side profile shot following a flying squirrel rising through the air with its arms and webbed wings outstretched.0 of 0Non-photorealisticStylized, expressive motion with artistic freedom unconstrained by realism. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Prompt: A dapper country fox wearing a straw boat hat and a suit is riding his motorbike on a dirt road through the countryside. A hyper-detailed, stop-motion-inspired cinematic style. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Prompt: A dense, verdant jungle world made up of small block-like pieces. We see a chameleon running through the 3D world, the camera in and out of focus. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Prompt: Behind view of a lonely wanderer walking through a dark and mysterious forest. Classic fantasy film featuring richly saturated early color photography paired with theatric styling.0 of 0Slice of LifeEveryday scenes and environments with authentic, true-to-life detail. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Prompt: The scene shows a the TV that has a 90's dog cartoon. A hand comes in to turn it off. The camera pans downwards to reveal "Runway" written in cereal in a bowl with milk, then back upwards toward the fridge to reveal "Whisper Thunder" written in alphabet magnets. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Prompt: A helicopter chases a speeding race car down a dirt road. The sky is delicately colored with light blue with hints of orange, suggesting it might be sunrise or sunset. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Prompt: The video opens with a realistic, naturally lit scene showing two open hands, palms facing upwards. There is a blue stone in the left hand and a red one in the right. Another hand enters the frame and takes the blue stone away.0 of 0CinematicEmotionally powerful visuals with striking depth and cinematic polish. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Prompt: Close-up shot. A left hand grips the edge of a mirror. We can see an old man in the mirror as he tilts it up and down. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Prompt: A kid on the back of a Mandrill, next to a group of Mandrills running on a plain. Cinematic, fast motion blur, handheld documentary film style, low angle. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Prompt: In a moonlit forest blanketed with swirling fog, a single uninterrupted shot trails a man as he cautiously makes his way between gnarled trees. The beam of his flashlight cuts through the fog.0 of 0High-performanceBuilt on NVIDIAGen-4.5 was developed entirely on NVIDIA GPUs across initial R&D, pre-training, post-training and inference. We collaborated extensively with NVIDIA to push the boundaries of what's possible in video diffusion model optimization, from training efficiency to inference speed.Inference runs on NVIDIA Hopper and Blackwell series GPUs, delivering optimized performance without compromising quality.“This is an incredibly exciting time for video and world models.We’re proud that Runway built their groundbreaking video and world model on NVIDIA GPUs, and are thrilled to see Runway revolutionize the video generation industry.Together, we are partnering to advance the entire lifecycle of AI from pretraining, to post-training and inference.”Jensen HuangPresident and CEO of NVIDIASelect Early Access Enterprise PartnersMarketing & AdvertisingDespite the leap in capabilities, the model exhibits several limitations common to video generation models:Causal reasoning: effects sometimes precede causes (e.g., a door opening before the handle is pressed).Object permanence: objects may disappear or appear unexpectedly across frames (e.g., a cup vanishing after being occluded).Success bias: actions disproportionately succeed (e.g., a poorly aimed kick still scoring a goal).These limitations are particularly important in our work on world models, which need to accurately represent the outcomes of actions taken in the environment. We are actively researching ways to address them.Generated with Runway Gen-4.5 [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file. [H5] Upload in progress... Your video file is being uploaded. The currently loaded video is the source file.Gen-4.5 is available across all paid Runway plans.Try nowFill out the form if you are interested in a custom Gen-4.5 model for your specific use case.
SUB-PAGE (https://runwayml.com/news/introducing-runway-characters/) Runway News | Introducing Runway Characters
Introducing Runway CharactersMarch 9, 2026by Runway [IMG: Introducing Runway Characters] A real-time video agent API that lets you build fully custom conversational characters, powered by GWM-1.Today, we're launching Runway Characters, a real-time video agent API that lets you build fully custom conversational characters. These video agents can have any appearance and any visual style, with full control over voice, personality, knowledge and actions. Built on our recently launched world model, GWM-1, Characters lets you generate expressive digital personas from a single image, with zero fine-tuning required. The internet has generally worked the same way since it was invented. Humans input questions or information, and the machine retrieves a result. LLMs and chatbots made the experience more interactive, but they're still just text in a box. We believe the future of online interactions will be based on real-time video: experiences created on the fly, custom characters you can interact with and generated worlds you can build and explore. With Characters, you can deploy any avatar—photorealistic or animated, human or non-human—with full conversational expressiveness, from a single image. This enables: Instant character generation across the full range of visual styles, all from a single image – from photorealistic humans to animated mascots to stylized brand characters Full conversational expressiveness including natural facial expressions, eye movements, lip-syncing and gestures during both speaking and listening Real-time performance that maintains quality across extended conversations without degradation Complete customization of voice, personality, knowledge base and actions through API Play [H5] Built for Enterprise Teams Characters is designed for anyone deploying conversational AI at scale—from startups to enterprise teams—across a wide variety of use cases: Customer Support: Deploy branded characters that feel human while maintaining your visual identity. Whether you're using your actual customer service representatives or creating stylized brand ambassadors, your support experience can now match your brand standards. Learning & Development: Bring training programs to life with interactive tutors and coaches. Create characters that represent your instructors, historical figures or entirely fictional guides – all capable of holding extended educational conversations with natural expressiveness. Brand & Marketing Experiences: Finally use your actual brand IP. That mascot you've spent years developing can now hold conversations. Your animated characters can engage customers in real-time. Your creative vision doesn't have to stop at static, pre-recorded content. Partners including BBC and Silverside are actively using Characters already, and we're rolling the tool out to all customers today. [H5] How It Works Getting started with Characters is straightforward: Define your character with a single reference image Configure the experience including voice, physical characteristics, personality, knowledge and conversational actions Deploy via API and integrate into your product, website or application The API gives you complete control over every aspect of the avatar experience. Define what the character knows, how it speaks, what actions it can take and how it behaves in conversation, with no fine-tuning required. For brands, this means your avatar can create a support ticket, take customer orders based on your inventory or pull from your enterprise knowledge base to answer questions, all in real-time. [H5] Try It Today We're launching Characters to our developer platform today. Enterprise teams can start building custom avatar experiences immediately at dev.runwayml.com. For consumers, we're launching preset avatars in the Runway web app so you can experience Characters firsthand. Ready to get started? Create your first avatar at dev.runwayml.com or learn more about GWM-1 and our General World Models research.Discover more [IMG: Runway Partners with Lionsgate] NewsRunway Partners with Lionsgate [IMG: How “House of David” Used Runway to Become Amazon’s Latest Hit Series] Customer StoriesHow “House of David” Used Runway to Become Amazon’s Latest Hit Series [IMG: Exploring the Future of Filmmaking: Runway’s programming partnership with Tribeca Festival 2024] NewsExploring the Future of Filmmaking: Runway’s programming partnership with Tribeca Festival 2024
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 14 | 0 |
| /research/introducing-runway-gwm-1/ | 1 | 0 |
| /research/introducing-runway-gen-4.5 | 0 | 0 |
| /news/introducing-runway-characters/ | 0 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://runwayml.com/#organization",
"name": "Runway",
"legalName": "Runway Research, Inc.",
"url": "https://runwayml.com",
"logo": "https://runwayml.com/images/logos/runway-logo.png",
"foundingDate": "2018",
"founders": [
{
"@type": "Person",
"name": "Cristóbal Valenzuela"
},
{
"@type": "Person",
"name": "Alejandro Matamala"
},
{
"@type": "Person",
"name": "Anastasis Germanidis"
}
],
"sameAs": [
"https://twitter.com/runwayml",
"https://www.instagram.com/runwayapp/",
"https://www.linkedin.com/company/runwayml/",
"https://www.youtube.com/c/RunwayML",
"https://github.com/runwayml",
"https://discord.gg/runwayml"
],
"description": "Runway is an applied research company shaping the next era of art, entertainment and human creativity.",
"contactPoint": [
{
"@type": "ContactPoint",
"url": "https://runwayml.com/contact",
"contactType": "customer support",
"availableLanguage": [
"en"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"@id": "https://runwayml.com/#app",
"name": "Runway",
"applicationCategory": "MultimediaApplication",
"operatingSystem": "Web",
"description": "AI-powered video and image generation tools for creators, filmmakers, and artists."
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://runwayml.com/#website",
"url": "https://runwayml.com",
"name": "Runway",
"description": "We are building foundational General World Models that will be capable of simulating all possible worlds and experiences. The next frontier of intelligence will come from models that can understand, perceive, generate and act in the world.",
"publisher": {
"@id": "https://runwayml.com/#organization"
}
}
]
/research/introducing-runway-gwm-1/
[
{
"@context": "https://schema.org",
"@type": "TechArticle",
"headline": "Introducing Runway GWM-1",
"description": "GWM-1: our state-of-the-art General World Model, built to simulate reality in real time. Interactive, controllable and general-purpose.",
"url": "https://runwayml.com/research/introducing-runway-gwm-1",
"datePublished": "2025-12-11T16:22:35.195Z",
"dateModified": "2025-12-11T16:22:35.195Z",
"author": {
"@id": "https://runwayml.com/#organization"
},
"publisher": {
"@id": "https://runwayml.com/#organization"
},
"image": "https://d3phaj0sisr2ct.cloudfront.net/site/images/research/gwm/gwm-card-01.png"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://runwayml.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://runwayml.com/research",
"name": "Research"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "Introducing Runway GWM-1"
}
}
]
}
]
/research/introducing-runway-gen-4.5
[
{
"@context": "https://schema.org",
"@type": "TechArticle",
"headline": "Introducing Runway Gen-4.5",
"description": "A new frontier for video generation. State-of-the-art motion quality, prompt adherence and visual fidelity.",
"url": "https://runwayml.com/research/introducing-runway-gen-4.5",
"datePublished": "2025-11-01T16:22:35.195Z",
"dateModified": "2025-11-01T16:22:35.195Z",
"author": {
"@id": "https://runwayml.com/#organization"
},
"publisher": {
"@id": "https://runwayml.com/#organization"
},
"image": "https://d3phaj0sisr2ct.cloudfront.net/site/images/research/gen/launch-post/card-gen-4.5.png"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://runwayml.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://runwayml.com/research",
"name": "Research"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "Introducing Runway Gen-4.5"
}
}
]
}
]
/news/introducing-runway-characters/
[
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "Introducing Runway Characters",
"description": "A real-time video agent API that lets you build fully custom conversational characters, powered by GWM-1.",
"image": "https://d3phaj0sisr2ct.cloudfront.net/site/images/news/characters-hero-og.png",
"datePublished": "2026-03-09T10:00:00.000Z",
"dateModified": "2026-03-09T10:00:00.000Z",
"author": {
"@type": "Person",
"name": "Runway Team"
},
"publisher": {
"@id": "https://runwayml.com/#organization"
},
"url": "https://runwayml.com/news/introducing-runway-characters"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://runwayml.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://runwayml.com/news",
"name": "News"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "Introducing Runway Characters"
}
}
]
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 1884 businesses audited.
Runway has 12.5 points less BS than the average for Arts, Culture & Entertainment.
Arts, Culture & Entertainment BS: Runway (runwayml.com)
Runway is a rare example of a company whose technical substance actually exceeds its high-gloss marketing grandiosity. Despite minor trust theatre regarding its review display, the forensic evidence of its Elo benchmarks and hardware partnerships makes this one of the most BS-resistant sites in the generative AI space. It successfully packages high-level computer science as a premium creative tool without losing the technical plot.
Verify the 14 homepage reviews by adding outbound links to the original source platforms (e.g., X, LinkedIn, or G2) to eliminate the trust theatre flag. Consolidate the repetitive H5 Upload in progress markers to improve the substance-to-noise ratio for automated crawlers and screen readers. Replace generic power words like best-in-class in H1 tags with more descriptive technical differentiators to further distance the brand from low-tier AI competitors. Add a direct link to the Artificial Analysis benchmark report to provide a verifiable proof path for the 1247 Elo point claim.
The site is an excellent match for the Arts, Culture & Entertainment industry, specifically in the intersection of generative technology and filmmaking. The content consistently references storytelling, creative control, and cinematic output, aligning its technical research directly with artistic production.
“The BS score of 20 is driven primarily by Trust Theatre flags on the homepage and news pages where reviews are unlinked, and minor points for commodity language in headings. The score remains low due to exceptional semantic coherence and the presence of high-density technical proof points that substantiate the core marketing claims. Freshness of content (dated within 2-5 months of the temporal anchor) prevents any staleness penalties.”
This training module utilizes a snapshot of public data from Runway, captured on May 25, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Runway: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://runwayml.com to view the most current version of its content and learn from the source what this company is about and what it offers.