Industry Context — Common BS Fingerprints in Beauty, Cosmetics & Personal Care
All That's Beauty
(https://www.allthatsbeauty.com) 📸 Data Snapshot: May 21, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE beauty salon nails tanning Doncaster Bessacarr South Yorkshire (https://www.allthatsbeauty.com)
beauty salon nails tanning Doncaster Bessacarr South Yorkshire
Welcome to All that's beauty Bessacarr Doncaster, the one place for your face, nails and body. Offering a wide range of nail and beauty…
NAV_REPEATED Gallery – All thats beauty (https://allthatsbeauty.com/gallery/)
Gallery – All thats beauty
Gallery – All thats beauty
HEADING_BODY All that's beauty, beauty and nail salon Doncaster, Bessacarr (https://allthatsbeauty.com/treatments/nails/)
All that's beauty, beauty and nail salon Doncaster, Bessacarr
nails Doncaster, acrylic nails, nail enhancements, infills, rebalance, nails, gel nails, manicure, pedicure, colour gel, nail art, polish, sculpted nails, nai…
HEADING_BODY beauty salon facials, facial treatments, cleansing, doncaster, acne (https://allthatsbeauty.com/treatments/facial-treatments/)
beauty salon facials, facial treatments, cleansing, doncaster, acne
relaxing, soothing, anti age, acne treatment, facials, scrub, peeling, massage, mask, collagen, beauty
HEADING_BODY Spray tan All that's beauty Doncaster (https://allthatsbeauty.com/treatments/spray-tanning/)
Spray tan All that's beauty Doncaster
Do you want to look beautiful on your night out? Or just get a natural brown tint anyway? Please visit my site for spray…
HEADING_BODY manicure, pedicure, gel polish, biab, builder gel (https://allthatsbeauty.com/treatments/hands-and-feet/)
manicure, pedicure, gel polish, biab, builder gel
Simple Pedicure (shape, cuticle work, dry callus work) Luxury Pedicure Time 1 hour with gel polish Luxury manicure cuticle treatment, hand massage, biab build…
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://www.allthatsbeauty.com) beauty salon nails tanning Doncaster Bessacarr South Yorkshire
HomeHOLIDAY CLOSURE Beauty salon and nail studioTreatmentsContactData protectionGallery [H1] Welcome on the site of a beauty salon and nail studioAll that's beauty Bessacarr, Doncaster [H2] All that’s beauty is a nail and beauty salon owned and managed by Leni. I have more than 21years experience within the nail and beauty industry. After owning a well-established beauty salon in the Netherlands for 14 years I now run my home-based salon on Saxton Avenue in BessacarrI offer an array of professional beauty salon treatments including natural nail treatments & nail extensions, facial treatments, tinting and waxing services in a warm and friendly environment. [IMG: Beauty salon and nail studio image] About me...My name is Leni Holcroft. I first started my salon business in Armthorpe in 2003 before moving to the Netherlands for my husbands’ work where I continued with my salon, building a good, strong reputation for high quality and high customer satisfaction. I continued building there another 14 years before we decided in 2019 to move back to the Uk together and start where we left off in our new salon in Bessacarr.In my salon I work with Declaré - a line from Switzerland of products designed for sensitive skin and Dermophisiologique - for a highly specialized skincare treatmentsDermophisologique is free of:Mineral oilsPetroleum derivates Synthetic dyesAdded parabensAllergenic fragrancesSalon policiesOn your first visit, please aim to arrive at least 10 minutes early in order to complete the necessary consultation forms and remove make up if necessary.For subsequent appointments, please aim to arrive 5 minutes early.Late arrivalsIn order to respect the time of both my clients and me, I ask you to arrive on time for your appointment. If you are running late, please call ahead, I will always do my best to accommodate you. I do have to consider the impact on my other clients so occasionally it may be necessary to reschedule, or adjust your treatment to fit into the time I have left available. Clients arriving more than 15 minutes late will forfeit the original appointment and be rescheduled.Late cancellationsI understand that emergencies happen. If you need to cancel, just give me at least 48h notice* and I won’t charge you a penny. Instead I will try my best to change your booking times. I accept cancellations given personally in the salon, by email beauty.doncaster@gmail.com, calling or in form of text message into mob. 07734421691. If the booking was made on the same day, notify me at least 3 hours prior. Cancellations that break these rules will cause a £20 fee added to your next appointment.- A 50% non-refundable booking fee deposit is required for all bookings. Booking fee deposits can be paid by PayPal, bank transfer or cash. Booking fee deposits will be deducted from your total appointment bill when paying, leaving you with the remaining 50% to pay on the day of your appointment. - A 100% non-refundable booking fee deposit is required for anyone missing or late cancellation of previous appointments. Please use the QR code to pay your booking fee All booking fee deposits are non-refundable if you cancel with less than 48 hours notice or fail to attend your appointment you will lose your booking fee deposit. Booking fee deposits may be refunded or transferred if re-scheduling your appointment before the 48 hour cancellation period.* by 48h notice I mean 48 hours before the time of your appointment (excluding weekend) *Service guaranteeYour satisfaction is my highest priority. If you are not completely contented, please let me know during your treatment or within 24 hours after your service has been performed. I am committed to making any needed corrections and if there was a fault on my side, to offer you a refund.Health history and restrictionsA consultation form must be filled out prior to a treatment being given. For your comfort and safety, please notify me if you have allergies, any physical issues or disabilities, or if you are pregnant. If you experience discomfort or any other symptoms during the treatment, please alert me immediately.Treatment RestrictionsDue to the insurance I do have some treatment restrictions that I must abide by. These are listed below. Should you have any further questions please do not hesitate to contact me directly.PregnancyDuring the first 12 weeks of pregnancy I cannot offer you any treatments.After 12 weeks I can then offer you most of the regular treatments, below you will find a list of treatments that I either cannot offer or have stipulationsNail services – I can offer both gel polish and nail extension treatments to you, and the extra luxury service if you should wish. However, I cannot provide any massage as part of the luxury service, I will adjust the treatments accordingly per each individualTinting – after 12 weeks I can perform this treatment providing you have a new patch test. I also require you to have a new patch test after birth and after you have finished breast-feeding if this is applicable to youSkin treatments – I can only perform the Quick or Balance facial (as this has no massage) during pregnancy, any other facials can only be offered once you are no longer pregnant.Under 16’s treatments & appointmentsI do not offer any treatments to children under the age of 13.Children between the ages of 13-16 must be accompanied by an adult at all times.Services are restricted for those aged between 13-16. Tint cannot be used on children of this age group. I also cannot offer lash lift or lash extensions and artificial nails. This policy is in place to ensure I meet my insurance company criteria.Children at the SalonI hope you understand that due to the nature and set up of the salon, I cannot assure the safety of young children and ask that they are not bought along to your appointments UNLESS they will happily remain in the waiting area unsupervised. Children are under no circumstances allowed to sit on your knee during your treatment.Consultations, Patch testing and DepositsConsultations are advised and encouraged, depending on the services required. All consultations are complimentary, however I may require a deposit to secure an appointment.All lash and brows treatments require a patch test to be done at least 48 hours prior to your first treatment, even if you have had the treatment done previously elsewhere. This will also be required if it has been 12 months since your last treatment and you will be re-patch tested yearly if you are a regular client. There are no exceptions, even if you have had the treatment elsewhere you will still need to be patch tested where it is needed. You can request a new patch test prior to each appointment if you would like to. This is a legal requirement.PaymentAll payments for treatments must be made in full upon completion of your treatment.Personal PropertyI can not be responsible for any personal property you bring to the salon. A small bowl will be provided for you to keep any personal items, such as clothes, jewellery mobile phone, during your treatment. Please ensure you retrieve all your valuables before leaving the salon.Mobile PhonesI politely ask that once you enter the salon your mobile phone is placed on silent or turned off and during treatment is, placed in view if preferred, not touched, especially during nail treatments. This ensures that you are not distracted and I can guarantee the outcome of your serviceParkingFREE parking is available around the salon. You are able to park in front of the salon which is free all day with no restrictions.PhotosPhotos presented on this website and on the social media are my own work and therefore a property of All that's beauty.You as a client are giving me a permission for the publication during the making of the photo. Should you, however, wish for your photo to be removed, please contact me.Gift vouchersGift vouchers are available for any amount or treatment. The vouchers are valid for 1 year from the date of purchase and are not redeemable as a refund or cash.PricesPrices on this site are valid from 01/01/2024 and may be changed at any time without further notice.LENIALL THAT'S BEAUTYTel: 07734421691http://www.allthatsbeauty.comDisclaimer - Publication of the content of this website or the reproduction hereof by means of photocopy, screen printing, or any other duplication of our website or parts thereof is prohibited without the express written permission of All that's beauty EYE treatments [H4] Nails Nail extensions, Gel polish, Nail growth program, Builder gel, BIAB, BOB, Acrylic nails [H4] Facial treatments From relaxing to purifying [H4] SPRAY TANNING With more than 18 year experience I can guarantee you the most beautiful colour, using Nouvatan spray tan, with a range of colours to suit every skin tone [H4] Hands and Feet manicure, pedicure, gel polish, builder gel, bob, biab [H4] EYE treatments EYE & BROW essentials, Lash lift, Brow lamination [H4] DERMALIFT The Gentle Alternative to Botox!! The Dermalift treatment is a contouring facial, helping to deal with the signs of ageing, fine lines, wrinkles, skin tone, texture and elasticity [H4] WAXING Waxing for ladies and gentleman5 Saxton Avenue, Doncaster DN4 7AY, UK +44-07734421691 beauty.doncaster@gmail.com NO WALK-INS, APPOINTMENT ONLY Monday 9:00 - 19:00 Tuesday 9:00 - 18:00 Wednesday 9:00 - 17:00 Thursday 9:00 - 19:30 Friday 9:00 - 17:30 Saturday 9:30 - 12:00 ALL THAT'S BEAUTY PRIVACY POLICYThis policy explains how I use any personal information we collect about you and why I collect it.WHAT INFORMATION DO I NEED?I need your contact details, name, telephone number, address, email address. I also need to collect information on your health and medical history in order for treatments to be carried out.WHY DO I NEED IT, HOW WILL I USE IT AND HOW LONG WILL IT BE RETAINED?I need all the above details in order to ensure that it is safe for use to provide the treatments that you may ask for and also for insurance purposes. I store information for 7 years after the date of your last treatment, or for 7 years after you have reached the age of 18 if you were under the age of 18 when the treatment(s) took place.My lawful basis for processing this information is ‘contract’ this means I have a legal reason to ask for this data because I need it for contractual reasons. You do not have to share your personal data with me, but if you do not then I cannot offer you a treatment from All that's Beauty. You must fulfil your side of the contract (share your personal data) in order for me to fulfil mine (carry out treatment(s) )WILL I SHARE YOUR INFORMATION, WHERE IS THE INFORMATION STORED?Your information will not be shared with anyone outside of All that's Beauty. All consultation cards are kept in a locked cabinet with only me holding the key.COVID-19-All data is held securely, is GDPR-compliant, and will be stored and deleted in line with government guidance. It is expected that businesses will have to keep a register of customers for 21 days.WHO CAN I COMPLAIN TO IF I FEEL YOU ARE NOT HANDLING MY DATA CORRECTLYComplaint’s can be made by contacting All that's Beauty by email on beauty.doncaster@gmail.com, if you are unhappy with my response then you can contact the ICO (Independent Commissioner’s Office) using the following web address https://ico.org.uk/concerns/
SUB-PAGE · THIN (https://allthatsbeauty.com/gallery/) Gallery – All thats beauty
HomeHOLIDAY CLOSURE Beauty salon and nail studioTreatmentsContactData protectionGallery [IMG: UK Business Directory] [IMG: Doncaster] [IMG: counter free]
SUB-PAGE (https://allthatsbeauty.com/treatments/nails/) All that's beauty, beauty and nail salon Doncaster, Bessacarr
HomeHOLIDAY CLOSURE Beauty salon and nail studioTreatmentsContactData protectionGalleryHomeTreatmentsNails [IMG: Nails] Natural nail overlay Acrylic £ 30gel polish+£3Full set of nail extensions sculpted shortFull set of nail extensions sculpted long£ 34£ 37gel polish+£3Infill short nails 45 - 60 min.Infill long nails 60 - 70 min.£ 30£ 33gel polishMarble/ designer/ baby boomers+£3Full set of pink & white / Baby boomers / Marble / designerfrom£ 40removal/ with new set (done by me)removal of nails not done by me£ 15£ 20£ 10£ 151 new nail / fix nail not done by me£ 8£ 12Gel polish (choice from 400 colours) / French£ 26£ 29Builder gel BOB- AKA Brush on Builder / + gel polish £30£33Extensions / long nails BOB / + gel polish£33£36NAIL ART *Please note* extravagant nail art will need to be pre-booked. 10 min£320 min£530 min£10Photos https://www.facebook.com/Allthatsbeauty/ [H3] Builder Gel BOB - AKA Brush on Builder Builder gel BOB/ infills on it's own £30+ gel polish £33Extensions BOB / LONG NAILS +£3 [H3] Colour Gel Polish Gel polish (choice from 300 colours) / French £26 / £29Gel polish removal only and mini manicure £10Removal of gel polish not done by me £15Removal of gel polish not done by me before new £ 4 Aftercare AdviceThe first 24-48 hours are crucial to the to ensure that lifting or chipping does not occur so please follow the advice below. To get the best possible lasting results please continue to follow the advice after the 24-48 hours.If any irritation or reaction occurs within 24 hours then please inform myself or your GP.- Do not use your nails as tools, EG. to pick off labels or open ring pulls.- Please avoid hot showers, baths and hair washing for 24 hours after the treatment.- Always wear gloves when doing tasks such as housekeeping and gardening to protect your hands and nail enhancements from harsh chemicals.- Ensure you always have gel polish and acrylic nails professionally removed. If you try to peel and pick them off yourself you will damage your natural nails.- Make sure that you dry your hands thoroughly after washing them.- Please use the correct cuticle oil as some can cause premature lifting.- If any lifting does occur please do not pick at it or attempt to fix it yourself. Please visit or contact us where we will be able to advise you further.- Whilst on holiday, sun creams and mosquito repellents can contain DEET and Lanolin. These are damaging to Enhancements/Gel Polish, so make sure you wash your hands thoroughly after using them.- Avoid intense heat on the nails 24 hours after application e.g. sunbeds and saunas as they can fade the colour and contribute to lifting.- Always wash hands thoroughly after applying sun cream, self-tanning, body lotions and hair colouring products as these can cause lifting and distort the colour.- Tinted lotions, sureams, hair products and even food (curry/beetroot/oranges etc) can discolour your extensions so it is preferable that you use gloves to protect them. I am not responsible for discolouration of the nail. If you simply must try to whiten your enhancements, don't use bleach! Use lemon juice as it is a natural bleaching agent.ncHow Long Will My Enhancements Last? The less pressure put on your new nails, the longer they will last. Just playing with a paper clip by bending it back and forth will eventually break it, so will your nails. They can only take so much pressure before they crack and/or break so treat your new nails with the same care that you would if your natural nails were the same length. Remember nail enhancements are extensions of your own nail and not a nail transplant.Your new enhancements will need to be maintained every 2 to 3 weeks, Gel polish ideally every 2 weeks. Maintenance work includes re-filing and re-shaping of the nail, repair of any breakage, cracking, or lifting, fill-in and re-balance of new growth, and colour, if desired. By having your nails regularly maintained, you will avoid most of the problems associated with artificial enhancements. [H3] Nail Growth Program If you are a nail biter but wish you weren't then this treatment plan is exactly what you are looking for!The treatment is carried out in 4 sessions over 4-8 weeks (depending on the growth). 1st treatment: I condition the nails and make a new nail bed using a thin layer of acrylic. So you now have a solid nail bed and no long nails yet. I can paint this new nail bed in a color of your choice. This is already a big difference from your natural nail.2nd treatment: After 1 week you will come back for the first rebalance. You have the time to discuss any problems you may have encountered, I will give you advice about balancing your artificial nails yourself and I will rebalance the newly made nail bed for the first time. The reason that you have to come back after a week for a follow-up treatment is because as a nail biter you often have a thickened fingertip. The acrylic nail bed has had time to flatten the fingertip. But this disrupts the balance in the acrylic nail bed. That balance must be restored. Also, you will probably suffer from a very wide nail bed, and your natural nail is growing under the acrylic layer, you will see that it is not a luxury to come back after a week.3rd treatment: You come back after 1 week to have the nails updated and I will then assess the state of the growth of the natural nail.4th treatment: Your nail bed has grown in the previous weeks, so that I now have the opportunity to really extend your nails. After the 4th treatment, I generally assume that you can now come by every 3 weeks for your regular follow-up maintenance. Should you need to be returning earlier, I will discuss this with you and book the appointments.Price: £80 with a gel polish £70 without a gel polish
SUB-PAGE (https://allthatsbeauty.com/treatments/facial-treatments/) beauty salon facials, facial treatments, cleansing, doncaster, acne
HomeHOLIDAY CLOSURE Beauty salon and nail studioTreatmentsContactData protectionGalleryHomeTreatmentsFacial treatments [IMG: Facial treatments] [H3] Quick RELAX £ 17,- An introductory facial designed to refresh your skin with prescriptive products. This insight into Declaré Switzerland. Includes cleanse, exfoliation and mask.skin analysis, peeling, mask, day/night cream (±30 min) [H3] Quick CLEANSING £ 23, - skin analysis, peeling, a deep cleanse with manual extraction, day/night cream (±30 min) [H3] PURE BALANCE £ 29,- A Balancing facial use deep cleansing and pore refining actives that are used to target oily, problematic and blemished skin to smooth, calm and generate a clear complexion.skin analysis, exfoliation, a deep cleanse with manual extraction, mask, day/night cream [H3] RELAX treatment £ 35,- A de-stressing experience that treats mind, body & soul & leaves you feeling 'zenergised'. The treatment combines a deeply relaxing massage with cell regeneration & lymphatic drainage, focusing on the face, neck & shoulders.skin analysis, eyebrow or lip wax, deep cleansing, peeling, face, shoulder and head massage , mask, day/night cream (±60 min) [H3] Complete treatment £ 41,50 skin analysis, eyebrow or lip wax, deep cleansing, peeling, a deep cleanse with manual extraction, face, shoulder and head massage , mask, day/night cream (75 - 90 min) [H1] Iron mask facial Dermophisiologique £60,- Dermophisiologique’s exclusive proprietary treatment patented in 1975 which has been imitated countless times and continues to be an undisputable “workhorse”. The treatment comprises a cream with a soft and pleasant texture which smoothens the outermost layer of your skin, opening pores and promoting the release of blackheads and excess sebum. The Iron Mask® facial is very effective to clean your skin both on the surface and in depth: it relies on a magnet that stimulates cell metabolism to promote a toning and firming action, and, thanks to a toner formulated with bee wax and blackcurrant, which restores natural defences, strengthens and re-balances your skin barrier. The treatment is suitable for all skin types, because can be customized thanks to the uniqueness of its formulation: indeed, it is perfect for seborrhoeic skin, and is just as effective for delicate skin and to heal rosacea acne. Even those who have dry and thin skin can benefit from an iron mask facial, thanks to lipids which nourish in depth. Finally, the mask is effective against discolouration and spots, making your skin bright and firm. [H2]
SUB-PAGE (https://allthatsbeauty.com/treatments/spray-tanning/) Spray tan All that's beauty Doncaster
HomeHOLIDAY CLOSURE Beauty salon and nail studioTreatmentsContactData protectionGalleryHomeTreatmentsSPRAY TANNING [IMG: SPRAY TANNING] Full body and face £25When you arrive for your appointment I will ask you to complete a short questionnaire. This helps with assessing your skin and provides me with information that I will hold for future appointments.You can be sprayed wearing whatever you feel most comfortable in and if you wish you can wear nothing at all (females only). If you feel more comfortable wearing something on top then I recommend bringing a small bandeau/bikini top, or rolling up a vest to cover the breast area. I prefer not to spray tan over a bra as straps can cause the tan to streak. While you change I prepare the most suitable percentage of Nouvatan for your skin ranging from a subtle 6% shade of tan right through to a dark 20%. When you are ready you stand in the spray booth where I apply a barrier cream to the driest areas of your body...namely hands, elbows, knees and around the ankle. At this point please advise me of any areas you are concerned about.I begin to apply the spray tan from a short distance away. The spray will feel cold on your body. The entire spray process should take no more than ten minutes. You then step out, stand to dry for a few minutes and then dress carefully in loose clothing before heading for home where you will shower off the base colour 6 to 8 hours later. You may leave the base colour on for longer if you wish but this is unlikely to give a different or stronger effect.What do I need to do before I have a spray tan?It is YOUR responsibility to prep your skin before a spray tan. This includes exfoliating drier areas, shaving legs etc and moisturising your skin BUT NEVER EVER ON THE DAY OF YOUR TAN. Please do this at least 24 hours before you visit us.Moisturise the day before but again NOT on the actual day as this will cause a barrier. Ensure that ALL moisturisers, deodorants etc are then washed clean from your skin and please note that....I CANNOT BE HELD RESPONSIBLE FOR YOUR MISTAKESAllow all previous sunless tans to fade for 7 days prior to new applicationDo not shave or wax on the day of your treatment, especially with shaving foamRemove all make-up, perfumes, moisturisers and deodorants prior to your treatmentWear loose, dark clothing and flip flops or loose sandalsWear old, dark underwear as tan cannot always be removed from light coloursAnd finally please avoid sunburn as I cannot spray over burnt or peeling skinAnd what about after?You will need to wear the guide tan for 6 to 8 hours before showering offTry to avoid wearing or sitting on light fabrics (and leathers) for a few hours after your treatmentDo not wash your hands for at least 4 hours after having a spray tanDo not wear tight clothingDo not shave for at least 12 hours, and again avoid shaving foamsBe careful with your choice of shampoo as cheaper all in one brands can occasionally streak your tan. Do not exercise or swim until the day after your spray tan however remember that chlorine can affect false tan so I do not advise that you do so if you really need your tan to lastPlease try not to touch your skin while the tan is developing as you will stain your fingers and palms...however if this happens you can exfoliate it away gently with a fine pumice or foot file or remove it with an exfoliator.And finally....To look after your tan:PLEASE PLEASE DON'T GET CAUGHT IN THE RAIN WHILST YOUR TAN IS DEVELOPING. I CANNOT EMPHASISE HOW IMPORTANT THIS IS!! BRING A BROLLY AND SOME SENSIBLE CLOTHES TO COVER UP. ONCE AGAIN...I CAN NOT BE HELD RESPONSIBLE FOR YOUR ERRORS ONCE YOU LEAVE THE SALON!! Apply moisturiser morning and evening after your tanPat skin dry after showering....do not rubTake care when exercising as heavy sweating may cause your tan to fadeAvoid long hot showers and baths and also avoid swimming pools and hot tubsAvoid all Dove hair and body products as these contain oils which can strip your tan also certain anti-aging products may have a negative effect (We recommend Nivea or Palmers Cocoa Butter as a moisturiser)Remember that your tan can also be affected by hormonal changes ie pregnancy, menstruation, breastfeeding etc.How long will my tan last?With care it should last at least one week I am regularly hearing from clients who have had ten days and longer. Obviously everyone's skin is different and much of it is down to your daily routine....but.....Nouvatan really is AMAZING!!
SUB-PAGE (https://allthatsbeauty.com/treatments/hands-and-feet/) manicure, pedicure, gel polish, biab, builder gel
HomeHOLIDAY CLOSURE Beauty salon and nail studioTreatmentsContactData protectionGalleryHomeTreatmentsHands and Feet [IMG: Hands and Feet] PedicureSimple Pedicure (shape, cuticle work, dry callus work)Time 1/2 hour without gel polish* £16Time 3/4 hour with gel polish £27Full Pedicure (nail trimming and shaping, cuticle care, anti-microbial foot soak, exfoliating scrub, conditioning cuticle treatment, heel and callus work, hydrating lotion and your choice of gel polish) Time 3/4 hour without gel polish* £27Time 1 hour with gel polish £34Gel polish feet + £2 French £18Gel polish feet reapply £20Removal of gel polish not done by me £5Removal is free when reapplied (this doesn’t apply to nails done previously elsewhere).Manicure Manicure (shape, cuticle work) Time 1/4 hour (without gel polish*) £10Time 3/4 hour (with gel polish) / French £26 / £29Gel polish hands / French £26 / £29Gel polish removal only and nail tidy £10Removal of gel polish not done by me before treatment £5Removal is free when reapplied (this doesn’t apply to nails done previously elsewhere).Builder gel BOB- AKA Brush on Builder / + gel polish* £30 / £33 Extensions with BOB + gel polish* £33 / £36 Removal is free when reapplied (this doesn’t apply to nails done previously elsewhere).*there is no alternative for gel polish
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 17 | 4 |
| /gallery/ | 6 | 3 |
| /treatments/nails/ | 6 | 4 |
| /treatments/facial-treatments/ | 6 | 3 |
| /treatments/spray-tanning/ | 6 | 3 |
| /treatments/hands-and-feet/ | 7 | 3 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
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"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.allthatsbeauty.com",
"name": "All thats beauty",
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"query-input": "required name=search_term_string"
}
}
/gallery/
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/treatments/nails/
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/treatments/facial-treatments/
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/treatments/spray-tanning/
{
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/treatments/hands-and-feet/
{
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}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 1453 businesses audited.
Beauty, Cosmetics & Personal Care BS: All That's Beauty (www.allthatsbeauty.com)
This is a high-integrity local business site that prioritizes operational transparency over marketing theater. By listing exact prices, specific brands, and detailed time commitments, it eliminates the guesswork that typically fuels industry bullshit. The primary ‘stink’ comes from a lack of modern structured data (Schema) to anchor its owner’s extensive professional history.
First, replace the basic WebSite schema with comprehensive LocalBusiness and Person schema to technically verify Leni’s 21-year career. Second, update the ‘Prices valid from 2024’ disclaimer to reflect the current 2026 period to prevent the appearance of stale data. Third, add a direct link to the Dermalift technical specifications or a clinical whitepaper to justify the Botox comparison. Finally, integrate a verified Google Business Profile review feed to move from ‘Trust Theatre’ to ‘Trust Proof.’
The website perfectly aligns with the Beauty, Cosmetics & Personal Care category, specifically as a local service provider. The content is saturated with specific treatment protocols for nails, facials, and tanning, confirming its status as a specialized beauty studio.
“The low BS score of 25 is driven by the extreme transparency in pricing and service duration, which offsets the high Identity and Authority penalty. The lack of structured data and aging price dates are the only significant contributors to the score. Information Density and Semantic Coherence are nearly flawless for a small service business.”
This training module utilizes a snapshot of public data from All That's Beauty, captured on May 21, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to All That's Beauty: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.allthatsbeauty.com to view the most current version of its content and learn from the source what this company is about and what it offers.