Training Example: OK! Beauty Box – Review the Data, Give Your Score & Compare to the Real AI Evaluation

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The UK's Best Value Beauty Box Subscription
Discover 5 new products every monthAlways worth £80+ (just £8.99 today)Over 600,000 boxes sold in the UK
see YOUR FIRST BOX →

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As seen in

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[H2] Scent Discovery Edit (worth £200)
Shop now

[H2] This Month’s Members’ Box (worth over £90)
FIND OUT MORE

[H2] What Our Customers Say

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[H1] Monthly Beauty Box Subscription

Try your first box for just £8.99 (then only £15 per month) and discover 5 expertly picked new beauty treats delivered directly to your door, every month.

Subscription Details

In the box

[H4] In the box

[IMG: Gatineau Defi Lift Volumising Peptide Lip Treatment in the shade Glow]

[IMG: Gatineau Defi Lift Volumising Peptide Lip Treatment in the shade Glow]

Gatineau Defi Lift Volumising Peptide Lip Treatment in the shade Glow
“I love a lip product that improves lips, not just coats them in shine. This one feels beautifully balmy, and the added peptides leave lips looking smoother and subtly fuller. The glossy finish is comfortable, never sticky - so no awkward hair-stuck-to-lips moments.
A-list make-up artist Hannah Martin handpicked it for her sell-out Advent Calendar with us last year, so you can trust it’s not just good - it’s red carpet approved.”
10ml full-size, worth £32

[IMG: KAB Cosmetics Lash Curler]

[IMG: KAB Cosmetics Lash Curler]

KAB Cosmetics Lash Curler
“A great lash curler is one of the most underrated tools in any make-up bag. This one delivers an instant, wide-awake lift without the harsh crimp some curlers leave behind. The ergonomic shape makes it easy to position properly, which is half the battle
Top tip: gently warm the curler between fingertips for a few seconds before using. It helps the curl hold for even longer, especially on straight lashes.”
Full-size, worth £12

[IMG: Saint Luxe Lash Lift & Define Mascara in the shade Brown]

[IMG: Saint Luxe Lash Lift & Define Mascara in the shade Brown]

Saint Luxe Lash Lift & Define Mascara in the shade Brown
“Black mascara will always have its place, but at this time of year, it can feel a little heavy. Brown gives the same lift and definition, just in a softer, more flattering way. It brightens the eyes without creating stark contrast, which works beautifully with fresher skin and lighter make-up. It’s the shade that makes lashes look naturally full - like your own but better, perfect for that effortless, barely there feel.”
7g full-size, worth £18

[IMG: Mudmasky Glow-Up Cleanser]

[IMG: Mudmasky Glow-Up Cleanser]

Mudmasky Glow-Up Cleanser
“Glowing skin starts with clean skin, and this gentle everyday gel cleanser feels cooling and refreshing. It’ll leave your skin perfectly clean without it feeling stripped, tight or dry, thanks to the combination of tea tree oil, aloe vera and chamomile in the formula.”
60ml full-size, worth £27

[IMG: Glowcore Glow Drops]

[IMG: Glowcore Glow Drops]

Glowcore Glow Drops
“Glow drops can easily look obvious, but the best ones melt into skin and simply make it look healthier. A couple of drops mixed into foundation can take a complexion from flat to fresh.
On no-makeup days, press onto cheekbones for a subtle sheen that catches the light beautifully — and don’t forget the décolletage for a soft, lit-from-within glow across the collarbones and shoulders. Radiance, but in a way that still looks like real skin.”
10ml full-size, worth £10

[IMG: Enjoy 2 free copies of OK! Magazine]

[IMG: Enjoy 2 free copies of OK! Magazine]

Enjoy 2 free copies of OK! Magazine
Inside your new box, you’ll find a voucher to redeem 2 copies of OK! Magazine - worth £9.98. The perfect excuse to stretch out your all-important me-time and catch up on the latest beauty, fashion and lifestyle trends.

[IMG: Beauty Guide]

[IMG: Beauty Guide]

Beauty Guide
Every OK! Beauty Box comes packed with a handy guide to help you get the most out of every product. This easy-to-follow flyer features expert advice, helpful how-to-use guidance, beauty benefits and more. Plus, with quotes straight from OK! Magazine’s head of beauty and lifestyle, Michelle Darlow, you’ll feel confident and inspired to discover something new!

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Subscription Details

Why Join OK! Beauty Box? The OK! Beauty Box subscription offers a smart, affordable way to try expertly picked products each month with no long-term commitment.What You Can Look Forward to Each Month:A minimum of 5 new beauty productsWith a guaranteed value of over £80Easily skip, pause or cancel at any timeA voucher for 2 FREE copies of OK! MagazineExpert beauty advice made simple with a handy flyerFree delivery across mainland UK and fully trackedExclusive access to limited edition boxes and beauty bundlesAccess to our Rewards Club and Refer a Friend ProgrammeHow it works:Simple. Flexible. Reliable.Join – Your first Welcome Box is just £8.99, then £15 per month. Unbox – Your beauty treats arrive within a few days.Unlock – After your first month, unlock access to our Monthly Members’ Box - a new, exciting edit every month! Enjoy – Discover new favourites and make time for you.Rewards – Earn points and unlock exclusive discounts!

5 NEW BEAUTY PRODUCTS EVERY MONTH

LETTER BOX FRIENDLY

PAUSE, CANCEL ANYTIME

5 NEW BEAUTY PRODUCTS EVERY MONTH

LETTER BOX FRIENDLY

PAUSE, CANCEL ANYTIME

5 NEW BEAUTY PRODUCTS EVERY MONTH

LETTER BOX FRIENDLY

PAUSE, CANCEL ANYTIME

5 NEW BEAUTY PRODUCTS EVERY MONTH

LETTER BOX FRIENDLY

PAUSE, CANCEL ANYTIME

Previous Subscription Boxes

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Barrier Care Edit

“Always a great treat and surprise, well worth the money, and I get to try all the top brands. Also, they give mostly full size product's, unlike some other makes that only give samples. ❤️”

D. verified subscriber

WORTH OVER £95 • WORTH OVER £85 - 5 PRODUCTS, 3 FULL-SIZE

Previous Subscription Boxes

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Strong Start Edit

“This was one of the best beauty boxes! I love the eyebrow gel, the body and hair spray smells so good, I bought a set! The lash growth and strengthening serum is so good, too! I use the night face cream every night!”

Kirsty H. verified subscriber

WORTH OVER £95 • 5 PRODUCTS, ALL FULL-SIZE

Previous Subscription Boxes

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Take It Easy Edit

"Great products and value for money!Received my first box and was really impressed with each product. The hair mask smells AMAZING, and I really noticed a difference after using it. Face roller and calming oil were dreamy too. ? There wasn't one product that I wasn't happy with. ?"

Kirsty H. verified subscriber

WORTH OVER £95 • 5 PRODUCTS, ALL FULL-SIZE

Previous Subscription Boxes

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Celebration Edit

"Wow, love everything in this box. Definitely things I would never normally buy, however, some of these items will be a staple in my daily life."

Ingrid verified subscriber

WORTH OVER £95 • 6 PRODUCTS, 3 FULL-SIZE

Previous Subscription Boxes

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Smart Skincare Edit

What a treat!
"I bought this on the strength of the full-size Eve Lom alone, then the other products were a real bonus! The Nip + Fab exfoliation product is incredible, and the oil is also something I wouldn’t have tried either - It smells lovely. I haven’t used the serum or the eye pads, so I can’t comment on them. What a treat!"

Suzanne R. verified subscriber

WORTH OVER £95 • 5 PRODUCTS, 4 FULL-SIZE

[H2] About OK! Beauty Box

At OK! Beauty Box, we make beauty feel easy and exciting. Whether you subscribe monthly or snap up 1 of our limited-edition edits, every box is packed with expert-approved treats to help you discover something new and take a well-earned moment of me-time.

Tried, tested, and loved – only expert-approved products make it into your box.

Limited-edition collabs with top beauty experts and celebrities.

A monthly dose of me-time with every delivery.

[H2] Frequently Asked Questions

Got questions? Our FAQs are the best place to start.With over 600,000 OK! Beauty Boxes already delivered across the UK, thousands of beauty lovers trust us to discover exciting new products every month.If you need a little extra help, pop into our live chat your screen and say hi!

What box will I receive when I subscribe?

As part of our subscriber community, your journey starts with our Welcome Box - the perfect introduction to who we are and what we’re all about.After your first box, you’ll unlock access to our Monthly Members’ Box: a brand-new edit released every month for our subscriber community, designed to keep your routine fresh and exciting. Depending on when you joined us, you’ll receive a detailed email 10 days before your next monthly payment, revealing exactly what’s inside your upcoming box - so there are no surprises. (Just make sure you’re opted into email marketing so you don’t miss it.) This is also your chance to pause or skip if it’s not for you.

What’s the difference between the Welcome Box and the Members’ Box?

No matter when you subscribe, your journey always begins with our Welcome Box – a curated introduction to our brand and what we’re all about.After your first box, you’ll move on to our Monthly Members’ Box, joining the rest of our subscriber community. Each month, we release a brand-new edit designed to keep your routine feeling fresh, relevant, and exciting.

Can I choose which box I receive?

Not exactly. All new subscribers will always start with our Welcome Box, and after that, you’ll automatically receive our Monthly Members’ Box as part of the subscriber community.However, you do have control. After your first box, you’ll get a preview of each upcoming Monthly Members’ Box before you’re charged. If it’s not to your taste, you can choose to skip or pause that month.So while you can’t select specific boxes, you can decide which ones you’d prefer not to receive.

When will my beauty box be delivered?

Your first box — our Welcome Box — is sent shortly after you subscribe.After that, our monthly Members’ Boxes launch on the 15th of each month, which is when subscriptions for that edit close and preparations for shipping begin. Boxes start dispatching from around the 17th of the month.During busy periods, it can take a few working days for all orders to be processed, but once your box has been dispatched it should arrive within around 3 working days (Monday–Friday).You’ll receive an email notification as soon as your box leaves our warehouse, so you’ll know it’s on the way.

When will my subscription renew?

Your first payment is taken when you subscribe, and your Welcome Box will be sent shortly after.After that, your subscription renews on the same date each month as the day you signed up, and you’ll receive your next monthly Members’ Box.For example, if you subscribe on the 28th, you’ll be billed again on the 28th of each following month and your next box will then be prepared for dispatch.If you choose a 3 or 6 month subscription, the next payment will be taken on the same date when that subscription period ends.

Can I skip, pause or cancel my subscription?

Yes — you’re always in control of your subscription.If you’d like to take a break, you can skip a delivery directly from your account area instead of cancelling. Many subscribers do this if they’re travelling or want time to enjoy their products.You can also pause or cancel your subscription quickly and easily through your account at any time — no need to contact customer service.

What products will I receive? Are they full size?

Each OK! Beauty Box includes a mix of full-size and travel-size products, carefully chosen so you can properly try and enjoy them.Every box is guaranteed to be worth over £80, while your subscription is just £15 per month (with your first box only £8.99).It’s a simple way to discover premium beauty products without paying full retail prices.

Why do so many people subscribe?

Because it’s one of the easiest ways to discover new beauty favourites without the guesswork.You’ll start with our Welcome Box — a curated introduction — and then move onto our monthly Members’ Boxes, each featuring a new edit to explore.Many subscribers love discovering products they wouldn’t normally have tried and gradually building a routine that really works for them. With over 600,000 boxes delivered across the UK, it’s a simple, exciting way to refresh your beauty routine each month.

How do I redeem my Loyalty Points?

Redeeming your Loyalty Points is simple, and there are two ways to use them.Use points towards your subscription
You can turn your points into a money-off voucher for your active subscription. Simply create your voucher here, and we’ll send you a code to apply in your account area before your next renewal.Use points on a one-off purchase
You can also us

[H1] Terms of service

PLEASE READ THESE TERMS AND CONDITIONS CAREFULLY BEFORE USING THIS SITE
By accessing or using this Site and Our services, You agree to be bound by the following terms and conditions (the "Terms ").
INFORMATION ABOUT US
We are registered in England with company number 08339522 and with VAT number 802311781.
We reserve the right to refuse service to anyone for any reason at any time.
You understand that Your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.
You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service or any contact on the Website through which the service is provided, without express written permission by Us.
The headings used in this agreement are included for convenience only and will not limit or otherwise affect these terms.
These terms of use refer to the following additional terms, which also apply to Your use of our Site:
Our Privacy Policy details how we may use Your information.
Our Cookie Policy, which sets out information about the cookies on our site.
If You purchase goods or services from our site, our Terms and conditions of supply will apply to the sales of those goods or services (As applicable).
SITE USE OR ACCESS
Whenever You use or access Our Site, or use Our Services, or Purchase Products (the “OK! Beauty Box Service”), You  agree to be bound by all of the terms and conditions in, and linked to, these term (Terms).
Our site is directed to people residing in the United Kingdom. We do not represent that content available on or through our site is appropriate for use or available in other locations.
If You do not wish to be bound by these Terms, then please don’t access or use this Site or purchase any Products or a Subscription.
Please read these Terms carefully as they contain important information.
User Account Information
If You choose, or You are provided with, a user identification code, password or any other piece of information as part of our security procedures, You must treat such information as confidential. You must not disclose it to any third party.
We  have the right to disable any user identification code or password, whether chosen by You  or allocated by us, at any time, if in our reasonable opinion You  have failed to comply with any of the provisions of these terms of use.
No text or data mining, or Web scraping
You shall not conduct, facilitate, authorise or permit any text or data mining or web scraping in relation to our site or any services provided via, or in relation to, our site. This includes using (or permitting, authorising or attempting the use of):
Any "robot", "bot", "spider", "scraper" or other automated device, program, tool, algorithm, code, process or methodology to access, obtain, copy, monitor or republish any portion of the site or any data, content, information or services accessed via the same.
Any automated analytical technique aimed at analysing text and data in digital form to generate information which includes but is not limited to patterns, trends and correlations.
The provisions in this clause should be treated as an express reservation of our rights in this regard, this clause shall not apply insofar as (but only to the extent that) We  are unable to exclude or limit text or data mining or Web scraping activity by contract under the laws which are applicable to us.
Do not rely on information on this site
The content on our site is provided for general information only. It is not intended to amount to advice on which You should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Although We make reasonable efforts to update the information on our site, We make no representations, warranties or guarantees, whether express or implied, that the content on our site is accurate, complete or up to date.
We are not responsible for Websites We link to
Where our site contains links to other sites and resources provided by third parties, these links are provided for Your information only. Such links should not be interpreted as approval by us of those linked Websites or information You may obtain from them.
We have no control over the contents of those sites or resources.
SUBMITTED CONTENT
OK! Beauty Box does not claim ownership of any materials You make available through the Site. With respect to such materials You  submit or make available for inclusion on the Site, You  grant OK! Beauty Box a perpetual, irrevocable, non-terminable, worldwide, royalty-free and non-exclusive license to use, copy, distribute, publicly display, modify, create derivative works, and sublicense such materials or any part of such materials. OK! Beauty Box will be entitled to use any content submitted by You without incurring obligations of confidentiality, attribution or compensation to You.
How We may use Your personal information
We will only use Your personal information as set out in our Privacy Policy.
REVIEWS, COMMENTS, COMMUNICATIONS & OTHER CONTENT
You  may post reviews, comments, photos, videos, and other content; so long as the content is not illegal, obscene, threatening, defamatory, invasive of privacy, infringing of intellectual property rights (including publicity rights), or otherwise injurious to third parties or objectionable, and does not consist of or contain software viruses, political campaigning, commercial solicitation, chain letters, mass mailings, or any form of "spam" or unsolicited commercial electronic messages. You may not use a false e-mail address, impersonate any person or entity, or otherwise mislead as to the origin of a gift card or other content. OK! Beauty Box reserves the right (but not the obligation) to remove or edit such content but does not regularly review posted content.
Where this Website includes information and materials uploaded by other users of the site, including to bulletin boards and chat rooms. This information and these materials have not been verified or approved by us. The views expressed by other users on our site do not represent our views or values.
DISCLAIMER OF WARRANTY
All content, products, and services on the site, or obtained from a Website to which the site is linked (a “linked site”) are provided to You  “as is” without warranty of any kind either express or implied including, but not limited to, the implied warranties of merchantability and fitness for a particular purpose, title, non-infringement, security or accuracy. Other than as required under applicable consumer protection law, under no circumstance will OK! Beauty Box be liable for any loss or damage caused by a user’s reliance on information obtained through the site or a linked site, or user’s reliance on any product or service obtained from a linked site. It is the responsibility of the user to evaluate the accuracy, completeness or usefulness of any opinion, advice or other content available through the site, or obtained from a linked site. Please seek the advice of professionals, as appropriate, regarding the evaluation of any specific opinion, advice, product, service, or other content. Mispricing
SURVIVAL OF TERMS
Notwithstanding any other provisions of this Agreement, or any general legal principles to the contrary, any provision of this Agreement that imposes or contemplates continuing obligations on a party shall survive the expiration or termination of this Agreement.
CHOICE OF LAW
This Contract, its formation and the supply to You of any products or services ordered on our Website will be governed by laws of England and Wales. Any dispute or claim arising in connection with the supply to You  of any products or services, the formation of this Contract or any non-contractual dispute will be subject to the exclusive jurisdiction of the courts of England and Wales.
OK! BEAUTY BOX SERVICE
OK! Beauty Box reserves the right to modify or terminate the OK! Beauty Box Service for any reason, without notice, at any time. OK! Beauty Box reserves the right to alter these terms or other Site policies at any time, so please review the policies regularly. If OK! Beauty Box makes a material change, OK! Beauty Box will notify You here, by email, by means of a notice on our home page, or other places OK! Beauty Box deems appropriate. What constitutes a “material change” will be determined at OK! Beauty Box’s sole discretion, in good faith, and using common sense and reasonable judgment.
MISCELLANEOUS
This Agreement including, without limitation, any other terms and conditions that may appear on the Site from time-to-time (for example, the shipping policy, return policy, and information regarding items and orders) contain the full understanding and agreement with respect to You r use and access of the Site and supersede all prior agreements, terms, conditions and understandings, both written and oral, with respect to such use and access of the Site. If any portion of this Agreement is held to be invalid or unenforceable, the invalid or unenforceable portion shall be modified in accordance with the applicable law as nearly as possible to reflect the original intention of the applicable provision, and the remainder of this Agreement shall remain in full force and effect.
The failure of OK! Beauty Box to insist upon or enforce strict performance by You of any provision of this Agreement shall not be construed as a waiver of any provision or right. Use of the Site is unauthorised in any jurisdiction that does not give effect to all provisions of this Agreement. We may provide notice to You relating to the Site and/or this Agreement by sending an email to Your last known email address, and any such notice shall be deemed given and received on the day it is sent. If You access the Site from a location outside the United Kingdom, You are responsible for compliance with all local laws.
GIFT PLANS AND/OR E-GIFT CARDS
Gift plans and/or e-gift cards must be redeemed within 12 months of purchase. Once redeemed, they cannot be cancelled/refunded. You will not be eligible for a refund if not redeemed within the expiration date.
These terms and all disputes arising from them shall be exclusively governed by the laws of England and Wales.

[H1] Privacy policy

Reach Group – Privacy Notice
[H1] Reach Group – Privacy Notice
We have organised this Privacy Notice based on the different ways you might interact with us and what you might want to know.
Please use the contents list below to navigate to the section of the Privacy Notice which you are interested in. At the end of each section if you want to return to the contents list please click the link: ‘Click here to go back to ‘Contents’’
Last update: 16 January 2026
[H2] CONTENTS
Who we are and how to contact us
About this Privacy Notice
When you browse our websites and use our apps
When you create or sign into your online news or other Reach account
When you buy a product or service from us
When you opt to receive newsletters or marketing communications
When you enter a competition or prize draw
When you complete a survey
When you subscribe to our print, online or “e-publishing” titles, or place a classified ad
When you visit or interact with us on social media
When you apply for a job with us or work at other organisations we do business with
Further ways we may receive, use and share your data
How we keep your data secure, why we may keep it and countries we may transfer it to
How we ensure we protect children's privacy
UK and EU residents: your rights and how to exercise them
US, Canadian and other residents: relevant laws, rights and notices
[H2] 1. Who we are and how to contact us
We are the Reach group, which is made up of Reach plc and its subsidiaries. Reach plc is the largest national and regional news publisher in the UK with a portfolio in Ireland and the United States. We aim to create engaging, relevant content which is distributed through various channels and media including newspapers, magazines, and digital platforms – playing a central role in our audiences’ daily lives.
We are the name behind some of the UK’s most influential, iconic, and trusted news brands, such as the Daily Mirror, Daily Express, Daily Star and Daily Record, as well as leading celebrity and entertainment magazine OK! and the online shopping site Yimbly.com. We also publish leading regional titles including the Manchester Evening News, Liverpool Echo, and Birmingham Mail, plus the Mirror US and Express US. You can see the list of websites and brands we publish here.
Depending on who you are and how you interact with us, the legal “controller” of your personal data will be one or more of our group companies, like MGN Limited, Reach Regionals Media Limited, Express Newspapers, Reach Publishing Group Services Limited or Reach Shared Services Ltd (all at the address above).
We have appointed a Data Protection and Privacy Officer (DPO) to oversee our data protection and privacy practices. If you have any comments, concerns or questions, including any requests to exercise your legal rights, under the UK GDPR or the EU GDPR, the US State Privacy Laws or other laws we encourage you to contact our DPO as follows:
By email: dataprotection@reachplc.com
By mail: Data Protection Enquiries, Reach Plc, One Canada Square, Canary Wharf, London E14 5AP
Your point of contact for anything to do with how the Reach group uses your personal data is the office of our group Data Protection Officer, who you can contact by submitting the relevant form accessible within the ‘Your rights and how to exercise them’ section by emailing dataprotection@reachplc.com or by writing to ‘The Data Protection Team’ at the address above. If you are a Spanish speaker see section 16.3.3 on how to exercise your rights.
Alternatively, if you are from the US you may also contact us at:
By email: privacyofficer@reachplc.com
By mail: Privacy Officer, Reach Plc, 19th Floor, 200 Liberty Street, New York, NY 10281
*** Click here to go back to ‘Contents’ ***
[H2] 2. About this Privacy Notice
This Privacy Notice tells you about the kinds of information we hold about you, what we do with it, and why.
As a broad summary, in our business we use information about people:
To carry out our work as journalists, by investigating and reporting on stories of relevance to our readers.
To deliver our features and editorial content.
To provide services such as subscriptions, newsletters or marketing that people sign up to, and to operate interactive features like competitions and surveys.
To help us to understand our readers and target our marketing and advertising that enables us to continue to finance and bring you our feature and editorial content.
To sell products and services on our sites.
To carry out back-office administration and generally run and operate our business, for instance by administering our relationships with suppliers and partner organisations, or handling job applications.
Some specific activities and websites might have their own additional and complementary Privacy Notices which sit alongside this one. Generally, that will be the case for very specific services such as our commercial job boards or other specialist websites, or where we have a very specific kind of relationship with you (for instance if you are a member of our group pension scheme). We try to make it obvious where that is the case.
Privacy Notice Updates
We may update this Privacy Notice from time-to-time by posting a new version on our websites. You should check this page occasionally to ensure you are happy with any changes. Where changes are material, we may also notify you of them by email.
Data Protection and Journalism
The UK
In the UK the Data Protection Act 2018 provides an exemption from data protection laws to prevent unjustified interference with the work of journalists. We are members of the Independent Press Standards Organisation (IPSO) [IPSO] and therefore subject to the Editors’ Code [Code]. If you object to a story we have published that concerns you personally then you can find our complaints policy here [UK Complaints], which explains how to raise a complaint and how we will handle it.
Ireland
In Ireland we subscribe to the Code of Practice of the Press Council of Ireland and the Press Ombudsman, which set the benchmark for high professional standards. If you believe that we have got something wrong, or that we have breached the Code of Practice, please let us know at the contact details of the publication concerned.
The Code of Practice and details of how to lodge a complaint with the Press Ombudsman are available from:
Post: 1, 2 & 3 Westmoreland Street, Dublin 2.
Website: www.pressombudsman.ie
Email: info@pressombudsman.ie
Telephone: 1890 208 080Fax: 01 6740046
Our use of Artificial Intelligence
We are increasingly using Artificial Intelligence (AI) tools, to help us enhance our content and streamline our processes.
Meeting the data protection requirements of our consumers is at the forefront of our AI decision making, and we ensure we review and assess any personal data which may be involved in light of data protection requirements and evolving guidance. This includes conducting assessments, ensuring the accuracy of data sets used and human review of outputs. For more information on AI see our AI Notice on each website footer.
*** Click here to go back to ‘Contents’ ***
[H2] 3. When you browse our websites and use our apps
When you browse our websites or use our apps, we may collect technical and/or behavioural information about your use of our websites or other content online, and the device(s) you use to access the services. For example, this information may include details about how you browse our website and the devices and technology you use to browse our website. This may also include unique online identifiers such as device ID, device type, IP address and approximate location at the time of browsing. This may also include video viewing data and may link to your activity on other sites and allow us to recognise you or your device. We may use this to build a more detailed profile of you and your interests. We may also provide you with location-based services (for example, advertising and other personalised content), where we collect geo-location data.
Our advertising partners may receive some information about the device you are using and about what you look at and interact with. We do this for the purpose of choosing which adverts to show you, as well as to make our sites and apps work properly. It also allows us to diagnose problems with them and understand how they are used so we can make them better. Sometimes, we also apply a degree of personalisation in choosing which content to show you (for example, by recommending articles similar to those you’ve viewed previously).
You can learn more about what we do with this information and why in the sections below.
3.1 Targeting by Reach
3.2 Targeting by third party advertising networks
3.3 Making our sites and apps work properly and understanding how they are used
3.4 Website Notifications (Pop ups)
3.1 Targeting by Reach
We combine the information you give to us (for example, sign up information for newsletters and competitions) with the information we receive when you use our websites and apps, and analyse it in order to help us to understand your preferences and interests. We then associate this with a unique identification number. This is then used to tailor the content and advertising that you see on our websites and in our apps, so it is more likely to be of interest to you. We don’t share this personalised analysis with advertisers or with the third-party advertising networks that we work with other than in highly aggregated form so that your personal data cannot be identified.
3.1.1 The data we collect and what we do with it
The data we use for this purpose is as follows:
The page you view, and associated information such as how long you spend on them.
Your approximate location, to city or town level.
Your email address, name and sometimes username and postcode, which we will receive when you sign up for an account on one or more of our websites or apps, when you subscribe to our newsletters or marketing, when you enter one of our competitions or when you complete one of our surveys.
The newsletters and marketing you have subscribed to, the promotions and competitions you have entered and the surveys you have completed.
We will analyse this information to infer interests, preferences, and demographic characteristics, and associate it with an internal identification number. For example, if our website analytics tell us that you are located in the approximate area of Newcastle-upon-Tyne and you read our online title ChronicleLive (which is focused on local news for that area), and you sign up to receive an email newsletter about football from our national title The Mirror, then we could infer from that you are interested in things related to a local football club or to football generally.
We then divide up our identification numbers into groups based on the inferences we draw about them. Those groups are called “audience segments” or “audiences”. So, for example, an identifier associated with Newcastle, ChronicleLive and the football newsletter could be allocated to audiences likely to be interested in football, and events near Newcastle-upon-Tyne.
We then use those “audiences” to help us to recommend content which is more likely to be interesting (for instance, more articles about football), to tailor marketing communications and to help us to target advertisements when advertisers buy advertising space from us directly.
The advertiser would never see the actual data that we use – it remains with Reach at all times. All we would share with them would be the criteria we used to target their advert, how many times their advert was shown and how many people clicked on it (but not who), so that they know how well the advert did and we know how much to charge them.
Partners we work with
We work with partners such as Freestar and Google (Ad Manager) for the purposes of placing advertising on our sites, who will also collect and use specific data for advertising purposes. See 3.2 Targeting by third party advertising networks.
We also work with a subscription partner, Piano, to help us understand user journeys (e.g. pages our users are visiting the most and which pages lead to the greatest audience conversion), understand how long users spend on our website/app, and to test effectiveness of our marketing campaigns. This audience data is then used to provide a tailored experience on our website/app. To learn more about Piano’s data usage, click here: Piano.
Please note you have the right to object to profiling for marketing purposes at any time. If you wish to opt-out of having your personal information profiled for personalisation purposes, you can do so via the Privacy setting link on the webpage.
3.1.2 Our legal basis
Your activity on our websites and in our apps can be managed by you using our “cookie banner” and related Consent Management Platform (CMP). The vast majority are used on the basis of your consent where you provide it. Some may use our Legitimate Interest and some are Essential – Please see our Cookie Notice for further information or the ‘cog’ icon or link at the bottom of every webpage to manage your consents. When using our apps, if you want to change the settings, go to the ‘My Account’ Link at the bottom of the screen which includes ‘My Privacy’ and takes you to the CMP.
We combine that information with the other things we know about you (like your newsletter subscriptions) on the basis of our legitimate interest in understanding our readership, both to serve you better and to make us more attractive to advertisers. This helps us to secure a future for news reporting and journalism in the age of social media, especially local news reporting and journalism.
You do, of course, have an absolute right to object to this. You can always register your objection by completing the relevant form [15.5. Your right to object to what we do with your data, and to have restrictions placed upon it].
3.1.3 How long we keep it for
We keep the information about your activity on our websites and in our apps for up to up to three years since last browsing activity, with some anonymised browsing activity retained thereafter.
3.1.4 Who we share it with and why
The data which we use to create the unique identifier and our “audiences” is shared with the partners who provide us with the technology powering it, most notably Upland Software and Lotame, who host core data management platforms for us. They act as our “processors”. This means that they are bound by law and contract to do only what we tell them to do with the data, to keep it safe, and not to share it with anyone else or use it for anything other than providing their service to us.
3.1.5 Whether we send it outside the country of collection
Upland Software and Lotame are global businesses and so the data they host for us may be held outside of the country of collection. We have implemented the required safeguards as necessary (for example, stand

[H1]
The OK! Beauty blog

Discover the latest trends in beauty with our blog! Each month, we unveil exciting new products that cater to your unique style. Join us as we explore beauty solutions and share tips to enhance 
your routine.

[IMG: The Bright Side starts with better brows]

[H3] The Bright Side starts with better brows

Some mornings call for a full-glam moment. Others? Just a little lift.
That’s exactly the energy behind this month’s OK! Beauty Box: The Bright ...

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[IMG: Here’s a peek at what our subscribers are enjoying this month inside their Monthly Members’ Box, worth over £90]

[H3] Here’s a peek at what our subscribers are enjoying this month inside their Monthly Members’ Box, worth over £90

I’ll be honest - my weekday routine has become decidedly more low-maintenance over the years. But I still chase that small, satisfying moment: cat...

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[IMG: 1 Palette, Endless Eye Looks: 2 Eye Looks with the MUA Virtual Glow Palette.]

[H3] 1 Palette, Endless Eye Looks: 2 Eye Looks with the MUA Virtual Glow Palette.

If you love a beauty product that makes getting ready feel effortless, the MUA Makeup Academy Virtual Glow Eyeshadow Palette deserves a spot in y...

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[IMG: Here’s a peek at what our subscribers are enjoying this month inside their Monthly Members’ Box, worth over £80]

[H3] Here’s a peek at what our subscribers are enjoying this month inside their Monthly Members’ Box, worth over £80

There’s something about the shift into a new season that invites a reset - not just in our wardrobes, but in the personal rituals that shape how we...

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[IMG: The Full Reveal: The Glow-Up Edit, worth over £95]

[H3] The Full Reveal: The Glow-Up Edit, worth over £95

If there’s one word that defines beauty right now, it’s glow - but not in the way you might think. Glow has officially grown up. It’s no longer a...

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[IMG: International Women’s Day: Meet the women behind OK! Beauty Box]

[H3] International Women’s Day: Meet the women behind OK! Beauty Box

International Women’s Day is all about celebrating the women who inspire us, uplift us and shape the communities we’re a part of, and here at OK! ...

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[IMG: The Full Reveal: The Barrier Care Edit. worth over £85]

[H3] The Full Reveal: The Barrier Care Edit. worth over £85

Our latest subscription box is all about taking care of the basics in the best possible way. Say hello to The Barrier Care Edit, a feel-good curat...

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[IMG: The Full Reveal: The Strong Start Edit, worth over £95]

[H3] The Full Reveal: The Strong Start Edit, worth over £95

A new year always brings a sense of needing a fresh start, but instead of overhauling routines, it's about refining them. Our first OK! Beauty Box...

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[IMG: The Full Reveal: The Take It Easy Edit, worth over £95]

[H3] The Full Reveal: The Take It Easy Edit, worth over £95

This time of year is all sparkle, sequins and social stamina - but when the party’s over, the real beauty is in slowing down. This month’s box, th...

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[IMG: The Full Reveal: The Celebration Edit, worth over £95]

[H3] The Full Reveal: The Celebration Edit, worth over £95

Thriving at 5 - It’s our birthday! To celebrate half a decade of beauty discoveries, expert tips and that unmistakable glow our community is known...

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[IMG: 5 years xmas blog]

[H3] 5 years, 5 (soon to be) sell-outs! Unwrap this year’s Christmas Beauty Gift Edit.

Every beauty lover knows: some things define the season. The scent of pine, a flicker of fairy lights - and the arrival of our Christmas Beauty Gi...

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[IMG: Marking a milestone with TikTok Shop UK]

[H3] Marking a milestone with TikTok Shop UK

Every now and then, a project comes along that makes you pause and think, this is different.
This box is 1 of those moments. We’re delighted to s...

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[IMG: The Full Reveal: The Smart Skincare Edit, worth over £105]

[H3] The Full Reveal: The Smart Skincare Edit, worth over £105

Talking skincare is 1 of my favourite parts of being a beauty editor, and I love to take this time of year to assess my skin’s needs and tweak my ...

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[IMG: The Full Reveal: The Fall Into Beauty Edit, worth over £95]

[H3] The Full Reveal: The Fall Into Beauty Edit, worth over £95

As the seasons change, so do the needs of our beauty routine. It’s time to lean into richer textures, deeper hues, and more nourishing formulas. C...

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[IMG: The Priority List for Hannah Martin’s 2025 Beauty Advent Calendar is now open!]

[H3] The Priority List for Hannah Martin’s 2025 Beauty Advent Calendar is now open!

This week we announced that Hannah Martin’s sell-out Beauty Advent Calendar in association with OK! Beauty Box is back, and bigger than ever!
Every...

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[H2]
The UK's Best Value Beauty Box Subscription
Discover 5 new products every monthAlways worth £80+ (just £8.99 today)Over 600,000 boxes sold in the UK
see YOUR FIRST BOX →

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[H2] Scent Discovery Edit (worth £200)
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[H2] This Month’s Members’ Box (worth over £90)
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[H2] What Our Customers Say

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[IMG: Monthly Beauty Box Subscription]

[IMG: Monthly Beauty Box Subscription]

[IMG: Monthly Beauty Box Subscription]

[IMG: Monthly Beauty Box Subscription]

[H1] Monthly Beauty Box Subscription

Try your first box for just £8.99 (then only £15 per month) and discover 5 expertly picked new beauty treats delivered directly to your door, every month.

Subscription Details

In the box

[H4] In the box

[IMG: Gatineau Defi Lift Volumising Peptide Lip Treatment in the shade Glow]

[IMG: Gatineau Defi Lift Volumising Peptide Lip Treatment in the shade Glow]

Gatineau Defi Lift Volumising Peptide Lip Treatment in the shade Glow
“I love a lip product that improves lips, not just coats them in shine. This one feels beautifully balmy, and the added peptides leave lips looking smoother and subtly fuller. The glossy finish is comfortable, never sticky - so no awkward hair-stuck-to-lips moments.
A-list make-up artist Hannah Martin handpicked it for her sell-out Advent Calendar with us last year, so you can trust it’s not just good - it’s red carpet approved.”
10ml full-size, worth £32

[IMG: KAB Cosmetics Lash Curler]

[IMG: KAB Cosmetics Lash Curler]

KAB Cosmetics Lash Curler
“A great lash curler is one of the most underrated tools in any make-up bag. This one delivers an instant, wide-awake lift without the harsh crimp some curlers leave behind. The ergonomic shape makes it easy to position properly, which is half the battle
Top tip: gently warm the curler between fingertips for a few seconds before using. It helps the curl hold for even longer, especially on straight lashes.”
Full-size, worth £12

[IMG: Saint Luxe Lash Lift & Define Mascara in the shade Brown]

[IMG: Saint Luxe Lash Lift & Define Mascara in the shade Brown]

Saint Luxe Lash Lift & Define Mascara in the shade Brown
“Black mascara will always have its place, but at this time of year, it can feel a little heavy. Brown gives the same lift and definition, just in a softer, more flattering way. It brightens the eyes without creating stark contrast, which works beautifully with fresher skin and lighter make-up. It’s the shade that makes lashes look naturally full - like your own but better, perfect for that effortless, barely there feel.”
7g full-size, worth £18

[IMG: Mudmasky Glow-Up Cleanser]

[IMG: Mudmasky Glow-Up Cleanser]

Mudmasky Glow-Up Cleanser
“Glowing skin starts with clean skin, and this gentle everyday gel cleanser feels cooling and refreshing. It’ll leave your skin perfectly clean without it feeling stripped, tight or dry, thanks to the combination of tea tree oil, aloe vera and chamomile in the formula.”
60ml full-size, worth £27

[IMG: Glowcore Glow Drops]

[IMG: Glowcore Glow Drops]

Glowcore Glow Drops
“Glow drops can easily look obvious, but the best ones melt into skin and simply make it look healthier. A couple of drops mixed into foundation can take a complexion from flat to fresh.
On no-makeup days, press onto cheekbones for a subtle sheen that catches the light beautifully — and don’t forget the décolletage for a soft, lit-from-within glow across the collarbones and shoulders. Radiance, but in a way that still looks like real skin.”
10ml full-size, worth £10

[IMG: Enjoy 2 free copies of OK! Magazine]

[IMG: Enjoy 2 free copies of OK! Magazine]

Enjoy 2 free copies of OK! Magazine
Inside your new box, you’ll find a voucher to redeem 2 copies of OK! Magazine - worth £9.98. The perfect excuse to stretch out your all-important me-time and catch up on the latest beauty, fashion and lifestyle trends.

[IMG: Beauty Guide]

[IMG: Beauty Guide]

Beauty Guide
Every OK! Beauty Box comes packed with a handy guide to help you get the most out of every product. This easy-to-follow flyer features expert advice, helpful how-to-use guidance, beauty benefits and more. Plus, with quotes straight from OK! Magazine’s head of beauty and lifestyle, Michelle Darlow, you’ll feel confident and inspired to discover something new!

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Subscription Details

Why Join OK! Beauty Box? The OK! Beauty Box subscription offers a smart, affordable way to try expertly picked products each month with no long-term commitment.What You Can Look Forward to Each Month:A minimum of 5 new beauty productsWith a guaranteed value of over £80Easily skip, pause or cancel at any timeA voucher for 2 FREE copies of OK! MagazineExpert beauty advice made simple with a handy flyerFree delivery across mainland UK and fully trackedExclusive access to limited edition boxes and beauty bundlesAccess to our Rewards Club and Refer a Friend ProgrammeHow it works:Simple. Flexible. Reliable.Join – Your first Welcome Box is just £8.99, then £15 per month. Unbox – Your beauty treats arrive within a few days.Unlock – After your first month, unlock access to our Monthly Members’ Box - a new, exciting edit every month! Enjoy – Discover new favourites and make time for you.Rewards – Earn points and unlock exclusive discounts!

5 NEW BEAUTY PRODUCTS EVERY MONTH

LETTER BOX FRIENDLY

PAUSE, CANCEL ANYTIME

5 NEW BEAUTY PRODUCTS EVERY MONTH

LETTER BOX FRIENDLY

PAUSE, CANCEL ANYTIME

5 NEW BEAUTY PRODUCTS EVERY MONTH

LETTER BOX FRIENDLY

PAUSE, CANCEL ANYTIME

5 NEW BEAUTY PRODUCTS EVERY MONTH

LETTER BOX FRIENDLY

PAUSE, CANCEL ANYTIME

Previous Subscription Boxes

[H2]
Barrier Care Edit

“Always a great treat and surprise, well worth the money, and I get to try all the top brands. Also, they give mostly full size product's, unlike some other makes that only give samples. ❤️”

D. verified subscriber

WORTH OVER £95 • WORTH OVER £85 - 5 PRODUCTS, 3 FULL-SIZE

Previous Subscription Boxes

[H2]
Strong Start Edit

“This was one of the best beauty boxes! I love the eyebrow gel, the body and hair spray smells so good, I bought a set! The lash growth and strengthening serum is so good, too! I use the night face cream every night!”

Kirsty H. verified subscriber

WORTH OVER £95 • 5 PRODUCTS, ALL FULL-SIZE

Previous Subscription Boxes

[H2]
Take It Easy Edit

"Great products and value for money!Received my first box and was really impressed with each product. The hair mask smells AMAZING, and I really noticed a difference after using it. Face roller and calming oil were dreamy too. ? There wasn't one product that I wasn't happy with. ?"

Kirsty H. verified subscriber

WORTH OVER £95 • 5 PRODUCTS, ALL FULL-SIZE

Previous Subscription Boxes

[H2]
Celebration Edit

"Wow, love everything in this box. Definitely things I would never normally buy, however, some of these items will be a staple in my daily life."

Ingrid verified subscriber

WORTH OVER £95 • 6 PRODUCTS, 3 FULL-SIZE

Previous Subscription Boxes

[H2]
Smart Skincare Edit

What a treat!
"I bought this on the strength of the full-size Eve Lom alone, then the other products were a real bonus! The Nip + Fab exfoliation product is incredible, and the oil is also something I wouldn’t have tried either - It smells lovely. I haven’t used the serum or the eye pads, so I can’t comment on them. What a treat!"

Suzanne R. verified subscriber

WORTH OVER £95 • 5 PRODUCTS, 4 FULL-SIZE

[H2] About OK! Beauty Box

At OK! Beauty Box, we make beauty feel easy and exciting. Whether you subscribe monthly or snap up 1 of our limited-edition edits, every box is packed with expert-approved treats to help you discover something new and take a well-earned moment of me-time.

Tried, tested, and loved – only expert-approved products make it into your box.

Limited-edition collabs with top beauty experts and celebrities.

A monthly dose of me-time with every delivery.

[H2] Frequently Asked Questions

Got questions? Our FAQs are the best place to start.With over 600,000 OK! Beauty Boxes already delivered across the UK, thousands of beauty lovers trust us to discover exciting new products every month.If you need a little extra help, pop into our live chat your screen and say hi!

What box will I receive when I subscribe?

As part of our subscriber community, your journey starts with our Welcome Box - the perfect introduction to who we are and what we’re all about.After your first box, you’ll unlock access to our Monthly Members’ Box: a brand-new edit released every month for our subscriber community, designed to keep your routine fresh and exciting. Depending on when you joined us, you’ll receive a detailed email 10 days before your next monthly payment, revealing exactly what’s inside your upcoming box - so there are no surprises. (Just make sure you’re opted into email marketing so you don’t miss it.) This is also your chance to pause or skip if it’s not for you.

What’s the difference between the Welcome Box and the Members’ Box?

No matter when you subscribe, your journey always begins with our Welcome Box – a curated introduction to our brand and what we’re all about.After your first box, you’ll move on to our Monthly Members’ Box, joining the rest of our subscriber community. Each month, we release a brand-new edit designed to keep your routine feeling fresh, relevant, and exciting.

Can I choose which box I receive?

Not exactly. All new subscribers will always start with our Welcome Box, and after that, you’ll automatically receive our Monthly Members’ Box as part of the subscriber community.However, you do have control. After your first box, you’ll get a preview of each upcoming Monthly Members’ Box before you’re charged. If it’s not to your taste, you can choose to skip or pause that month.So while you can’t select specific boxes, you can decide which ones you’d prefer not to receive.

When will my beauty box be delivered?

Your first box — our Welcome Box — is sent shortly after you subscribe.After that, our monthly Members’ Boxes launch on the 15th of each month, which is when subscriptions for that edit close and preparations for shipping begin. Boxes start dispatching from around the 17th of the month.During busy periods, it can take a few working days for all orders to be processed, but once your box has been dispatched it should arrive within around 3 working days (Monday–Friday).You’ll receive an email notification as soon as your box leaves our warehouse, so you’ll know it’s on the way.

When will my subscription renew?

Your first payment is taken when you subscribe, and your Welcome Box will be sent shortly after.After that, your subscription renews on the same date each month as the day you signed up, and you’ll receive your next monthly Members’ Box.For example, if you subscribe on the 28th, you’ll be billed again on the 28th of each following month and your next box will then be prepared for dispatch.If you choose a 3 or 6 month subscription, the next payment will be taken on the same date when that subscription period ends.

Can I skip, pause or cancel my subscription?

Yes — you’re always in control of your subscription.If you’d like to take a break, you can skip a delivery directly from your account area instead of cancelling. Many subscribers do this if they’re travelling or want time to enjoy their products.You can also pause or cancel your subscription quickly and easily through your account at any time — no need to contact customer service.

What products will I receive? Are they full size?

Each OK! Beauty Box includes a mix of full-size and travel-size products, carefully chosen so you can properly try and enjoy them.Every box is guaranteed to be worth over £80, while your subscription is just £15 per month (with your first box only £8.99).It’s a simple way to discover premium beauty products without paying full retail prices.

Why do so many people subscribe?

Because it’s one of the easiest ways to discover new beauty favourites without the guesswork.You’ll start with our Welcome Box — a curated introduction — and then move onto our monthly Members’ Boxes, each featuring a new edit to explore.Many subscribers love discovering products they wouldn’t normally have tried and gradually building a routine that really works for them. With over 600,000 boxes delivered across the UK, it’s a simple, exciting way to refresh your beauty routine each month.

How do I redeem my Loyalty Points?

Redeeming your Loyalty Points is simple, and there are two ways to use them.Use points towards your subscription
You can turn your points into a money-off voucher for your active subscription. Simply create your voucher here, and we’ll send you a code to apply in your account area before your next renewal.Use points on a one-off purchase
You can also us