Industry Context — Common BS Fingerprints in Beauty, Cosmetics & Personal Care
Generic Claims:
visible results, transform your skin, unlock your natural beauty, trusted by millions…
Red Flags:
before-and-after photos with different lighting or makeup, clinical claims without study citations, proprietary blend hiding ingredient concentrations, celebrity endorsement without FTC disclosure…
Semantic Drift Patterns:
homepage claims clinical-grade but ingredients page shows basic cosmetics, claims natural and clean but ingredient lists include synthetic compounds, homepage targets luxury market but pricing is drugstore-level, claims dermatologist-developed but no dermatologist is named…
Proof Expectations:
full ingredient lists (INCI format), specific clinical study references with sample sizes, named dermatologists or formulators with credentials, before-and-after with methodology disclosure…
Sanctuary Spa
(https://sanctuary.com) 📸 Data Snapshot: June 19, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Sanctuary Spa – Self-Care is You. In Your Home. In Your Sanctuary (https://sanctuary.com)
Title
Sanctuary Spa – Self-Care is You. In Your Home. In Your Sanctuary
Meta
Our range of luxurious products help you to spoil yourself whenever and however you choose – be it an extra hot shower or an extra scoop of Body Butter.
H2 Sanctuary Spa Discovery Body Wash Fragrance Collection Gift Set
H2 Sanctuary Spa Lost in the Moment Gift Set
H2 Sanctuary Spa Pamper Hamper Gift Set
H2 Self-Care is You. In Your Home.In Your Sanctuary.
H2 Discover Sanctuary Spa
H2 Our Values
H4 Sign up to our newsletter
H4 Connect with us
H4 Help & Information
H4 Terms & Conditions
HEADING_BODY Sanctuary Spa Discovery All Day Spa Day Set – Sanctuary Spa (https://sanctuary.com/product/sanctuary-spa-discovery-all-day-spa-day-set/)
Title
Sanctuary Spa Discovery All Day Spa Day Set – Sanctuary Spa
H1 Sanctuary Spa Discovery All Day Spa Day Set
H2 Customer Reviews
H2 Other customers bought:
H2 Related products
H2 Sanctuary Spa Discovery Luxurious Body Wash Collection
H2 Sanctuary Spa Signature Pampering Bodycare Duo
H2 Sanctuary Spa Spiced Signature Trio Collection
H2 Sanctuary Spa Discovery Body Cleansing Collection
H3 Buy Now
H4 Sign up to our newsletter
H4 Connect with us
H4 Help & Information
H4 Terms & Conditions
H5 Product Overview
H5 Ingredients
HEADING_BODY Sanctuary Spa Discovery Body Cleansing Collection – Sanctuary Spa (https://sanctuary.com/product/sanctuary-spa-discovery-body-cleansing-collection/)
Title
Sanctuary Spa Discovery Body Cleansing Collection – Sanctuary Spa
H1 Sanctuary Spa Discovery Body Cleansing Collection
H2 Customer Reviews
H2 Other customers bought:
H2 Related products
H2 Sanctuary Spa Signature Glow & Go Washbag
H2 Sanctuary Spa Discovery Fragrance Collection
H2 Sanctuary Spa Signature Perfect Pamper Parcel
H2 Sanctuary Spa Signature Pampering Bodycare Duo
H3 Buy Now
H4 Sign up to our newsletter
H4 Connect with us
H4 Help & Information
H4 Terms & Conditions
H5 Product Overview
H5 Ingredients
HEADING_FOOTER Email sign up , Sanctuary Spa (https://sanctuary.com/emailsignup/)
Title
Email sign up , Sanctuary Spa
Meta
Sign up for the Sanctuary Spa newsletter to hear all our latest news and make the most of our beauty products.
H4 Sign up to our newsletter
H4 Connect with us
H4 Help & Information
H4 Terms & Conditions
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://sanctuary.com) Sanctuary Spa – Self-Care is You. In Your Home. In Your Sanctuary
[IMG: Sanctuary Spa Discovery Body Wash Fragrance Collection Gift Set] [H2] Sanctuary Spa Discovery Body Wash Fragrance Collection Gift Set [IMG: Sanctuary Spa Lost in the Moment Gift Set] [H2] Sanctuary Spa Lost in the Moment Gift Set [IMG: Sanctuary Spa Pamper Hamper Gift Set] [H2] Sanctuary Spa Pamper Hamper Gift Set [IMG: Self-Care is You. In Your Home. In Your Sanctuary.] [H2] Self-Care is You. In Your Home.In Your Sanctuary. Self-care is your business. It doesn’t have to look like anyone else’s. At Sanctuary Spa we’re making self-care unique to everyone, including you. Our range of luxurious products help you to spoil yourself whenever and however you choose. Be in an extra hot shower, a long bath, or an extra scoop of Melting Pearls Body Butter, it’s time for you to close the door on the world and make the most of the precious time you’ve carved out for yourself. [H2] Discover Sanctuary Spa [IMG: Gifting] [H2] Our Values Not only do we pride ourselves in being good for you and others by working towards ensuring our products are both 100% vegan and cruelty free, but we also pride ourselves in being good to the environment. Our products are formulated with up to 98% ingredients of natural origin, 0% mineral oil and our packaging now contains 80% less plastic, and we’re working to do even more – so it’s great for your skin, and even better for the planet. [IMG: Our Values]
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SUB-PAGE (https://sanctuary.com/product/sanctuary-spa-discovery-all-day-spa-day-set/) Sanctuary Spa Discovery All Day Spa Day Set – Sanctuary Spa
[IMG: Sanctuary Spa Discovery All Day Spa Day Set] [IMG: Sanctuary Spa Discovery All Day Spa Day Set] [IMG: Sanctuary Spa Discovery All Day Spa Day Set] [IMG: Sanctuary Spa Discovery All Day Spa Day Set] [IMG: Sanctuary Spa Discovery All Day Spa Day Set] [IMG: Sanctuary Spa Discovery All Day Spa Day Set] [H1] Sanctuary Spa Discovery All Day Spa Day Set [H5] Product Overview Create a spa in the comfort of your home with this showstopping edit of bath, body & wellness treats including our most luxurious textures and formulations. Sink into luscious bubbles and cleanse, buff & moisturise to reveal pampered skin scented with unique fragrances. Featuring the iconic Signature, blossoming Lily & Rose and calming Wellness fragrance. This gift set contains: Lily & Rose Bath Float 250ml Lily & Rose Body Butter 75ml Lily & Rose Body Scrub 100ml Signature Body Lotion 150ml Signature Body Wash 250ml Signature Hand Cream 30ml Wellness Sleep Mist 100ml Body Puff [H5] Ingredients Lily & Rose Bath Float: Aqua (Water), Sodium Laureth Sulfate, Lauryl Glucoside, Cocamidopropyl Betaine, Parfum (Fragrance), Phenoxyethanol, Sodium Benzoate, Sodium Chloride, Citric Acid, PEG-40 Hydrogenated Castor Oil, PEG-250 Distearate, Polyquaternium-10, BHT, Butyl Methoxydibenzoylmethane, Trisodium Ethylenediamine Disuccinate, Glycerin, Propylene Glycol, Butylene Glycol, Rosa Hybrid Flower Extract, Potassium Sorbate, Nelumbo Nucifera (Lotus) Flower Extract, Nymphaea Alba (Water Lily) Flower Extract, Ethylhexylglycerin, Rosa Damascena (Rose) Flower Oil, Hexyl Cinnamal, Limonene, Linalool, Geraniol, Coumarin, CI 17200 (Red 33), CI 42090 (Blue 1). Lily & Rose Body Butter: Aqua (Water), Glycerin, Butyrospermum Parkii (Shea) Butter, Cetyl Alcohol, Caprylic/Capric Triglyceride, Dimethicone, Glyceryl Stearate, PEG-100 Stearate, Phenoxyethanol, Ethylhexyl Palmitate, Carbomer, Parfum (Fragrance), Chlorphenesin, Sodium Stearoyl Glutamate, Sodium Hydroxide, Disodium EDTA, Butyl Methoxydibenzoylmethane, Panthenol, Tocopheryl Acetate, Propylene Glycol, Butylene Glycol, Rosa Hybrid Flower Extract, Nelumbo Nucifera Flower Extract, Potassium Sorbate and Sodium Benzoate, Nymphaea Alba Flower Extract, Ethylhexylglycerin, Rosa Damascena Flower Oil, Hexyl Cinnamal, Limonene, Linalool, Geraniol, Coumarin, Benzyl Benzoate, Eugenol, CI 17200 (Red 33), CI 15985 (Yellow 6). Lily & Rose Body Scrub: Aqua (Water), Sodium Laureth Sulfate, Glycerin, Hydrated Silica, Pumice, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Sodium Benzoate, Parfum (Fragrance), Sodium Hydroxide, PEG-40 Hydrogenated Castor Oil, Benzyl Alcohol, Citric Acid, Disodium EDTA, Butyl Methoxydibenzoylmethane, Propylene Glycol, Butylene Glycol, Rosa Hybrid Flower Extract, Potassium Sorbate, Nelumbo Nucifera Flower Extract, Nymphaea Alba Flower Extract, Ethylhexylglycerin, Rosa Damascena Flower Oil, Hexyl Cinnamal, Limonene, Linalool, Geraniol, CI 17200 (Red 33). Signature Body Wash: Aqua (Water), Sodium Laureth Sulfate, Glycerin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Sodium Benzoate, Sodium Hydroxide, Parfum (Fragrance), Benzyl Alcohol, Butyl Methoxydibenzoylmethane, Propylene Glycol, Sesamum Indicum (Sesame) Seed Oil, Aluminum Starch Octenylsuccinate, Agar, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Chlorphenesin, Mica, Polyquaternium-39, Tin Oxide, Hexyl Cinnamal, Linalool, Limonene, Benzyl Salicylate, CI 73360 (Red 30 Lake), CI 15985 (Yellow 6), CI 77891 (Titanium Dioxide), CI 16035 (Red 40), CI 42090 (Blue 1). Signature Body Lotion: Aqua (Water), Glycerin, Butyrospermum Parkii (Shea) Butter, Coco-Caprylate/Caprate, Cetyl Alcohol, Dimethicone, Glyceryl Stearate, PEG-100 Stearate, Phenoxyethanol, Parfum (Fragrance), Carbomer, Chlorphenesin, Sodium Stearoyl Glutamate, Isododecane, Neopentyl Glycol Diheptanoate, Sodium Hydroxide, Disodium EDTA, Butyl Methoxydibenzoylmethane, Aloe Barbadensis Leaf Juice Powder, Argania Spinosa Kernel Oil, Sesamum Indicum (Sesame) Seed Oil, Hexyl Cinnamal, Linalool, Limonene, Benzyl Salicylate, Benzyl Benzoate, Coumarin, CI 15985 (Yellow 6), CI 19140 (Yellow 5). Signature Hand Cream: Aqua (Water), Butylene Glycol, C12-15 Alkyl Benzoate, Myristyl Myristate, Potassium Cetyl Phosphate, Cetyl Alcohol, Cetearyl Alcohol, Stearyl Alcohol, Hydrogenated Palm Glycerides, Parfum (Fragrance), Phenoxyethanol, Dimethicone, Panthenol, Sodium Polyacrylate, Copernicia Cerifera (Carnauba) Wax, Lecithin, Butyrospermum Parkii (Shea) Butter, Cetearyl Glucoside, Polysorbate 20, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Ethylhexylglycerin, Aloe Barbadensis Leaf Water, Caramel, Glucose, Citric Acid, Hexyl Cinnamal, Linalool, Limonene, Benzyl Salicylate, Benzyl Benzoate, Coumarin, Citral, CI 19140 (Yellow 5). Wellness Solutions Sleep Mist: Aqua (Water), Propanediol, Butylene Glycol, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Benzyl Alcohol, Parfum (Fragrance), Disodium EDTA, Glycerin, Cereus Grandiflorus (Cactus) Flower Extract, Boswellia Carterii Oil, Hydrolyzed Hyaluronic Acid, Sodium Hydroxide, Lavandula Angustifolia (Lavender) Oil, Tropaeolum Majus Flower/Leaf/Stem Extract, Lindera Strychnifolia Root Extract, Ethylhexylglycerin, Potassium Sorbate, Linalool, Hexyl Cinnamal, Limonene, Citronellol, Coumarin, Cinnamyl Alcohol, Benzyl Salicylate, Eugenol, Hydroxycitronellal. SKU: 100114199 Categories: By Fragrance, Christmas, Fragrance Discovery Gift Sets, Gifts Over £20.00, Showstopping Presents [H3] Buy Now [IMG: Shop Image] [IMG: Shop Image] [H2] Customer Reviews Discovery All Day Spa Day Gift Set [H2] Other customers bought: [H2] Related products [IMG: Sanctuary Spa Discovery Luxurious Body Wash Collection] [H2] Sanctuary Spa Discovery Luxurious Body Wash Collection [IMG: Sanctuary Spa Signature Pamper Bodycare Duo] [H2] Sanctuary Spa Signature Pampering Bodycare Duo [IMG: Sanctuary Spa Spiced Signature Trio Collection] [H2] Sanctuary Spa Spiced Signature Trio Collection [IMG: Sanctuary Spa Discovery Body Cleansing Collection] [H2] Sanctuary Spa Discovery Body Cleansing Collection
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SUB-PAGE (https://sanctuary.com/product/sanctuary-spa-discovery-body-cleansing-collection/) Sanctuary Spa Discovery Body Cleansing Collection – Sanctuary Spa
[IMG: Sanctuary Spa Discovery Body Cleansing Collection] [IMG: Sanctuary Spa Discovery Body Cleansing Collection] [IMG: Sanctuary Spa Discovery Body Cleansing Collection] [IMG: Sanctuary Spa Discovery Body Cleansing Collection] [H1] Sanctuary Spa Discovery Body Cleansing Collection [H5] Product Overview Elevate your shower routine with this decadent discovery collection of most-loved Body Washes. Discover your Sanctuary Spa scent with this set of four distinct fragrances designed to suit every mood and moment. This gift set contains: Aqua Serenity Body Wash 75ml Lily & Rose Body Wash 75ml Golden Sandalwood Body Wash 75ml Signature Body Wash 75ml [H5] Ingredients Aqua Serenity Body Wash: Aqua (Water), Sodium Laureth Sulfate, Glycerin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Parfum (Fragrance), PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Sodium Benzoate, Sodium Hydroxide, Benzyl Alcohol, Citric Acid, Butyl Methoxydibenzoylmethane, Propylene Glycol, Pentylene Glycol, Aluminum Starch Octenylsuccinate, Agar, Titanium Dioxide, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Chlorphenesin, Mica, Polyquaternium-39, Tin Oxide, Hexamethylindanopyran, Tetramethyl Acetyloctahydronaphthalenes, Benzyl Salicylate, Alpha-Isomethyl Ionone, Limonene, Eucalyptus Globulus Oil, Linalyl Acetate, Citrus Limon (Lemon) Peel Oil, Citronellol, CI 42090 (Blue 1), CI 15985 (Yellow 6). Lily & Rose Body Wash: Aqua (Water), Sodium Laureth Sulfate, Glycerin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Sodium Benzoate, Sodium Hydroxide, Parfum (Fragrance), PEG-40 Hydrogenated Castor Oil, Benzyl Alcohol, Citric Acid, Disodium EDTA, Butyl Methoxydibenzoylmethane, Propylene Glycol, Pentylene Glycol, Aluminum Starch Octenylsuccinate, Agar, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Butylene Glycol, Rosa Hybrid Flower Extract, Chlorphenesin, Mica, Polyquaternium-39, Potassium Sorbate, Nelumbo Nucifera (Lotus) Flower Extract, Nymphaea Alba (Water Lily) Flower Extract, Tin Oxide, Ethylhexylglycerin, Rosa Damascena (Rose) Flower Oil, Hexyl Cinnamal, Limonene, Linalool, Geraniol, CI 77891 (Titanium Dioxide), CI 17200 (Red 33), CI 42090 (Blue 1). Golden Sandalwood Body Wash: Aqua (Water), Sodium Laureth Sulfate, Glycerin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Parfum (Fragrance), Phenoxyethanol, Sodium Benzoate, PEG-40 Hydrogenated Castor Oil, Sodium Hydroxide, Benzyl Alcohol, Butylene Glycol, Pentylene Glycol, Agar, Argania Spinosa Kernel Oil, Mica, Chlorphenesin, Polyquaternium-39, Simmondsia Chinensis (Jojoba) Seed Oil, Tin Oxide, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 77492 (Iron Oxides). Signature Body Wash: Aqua (Water), Sodium Laureth Sulfate, Glycerin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Sodium Benzoate, Sodium Hydroxide, Parfum (Fragrance), Benzyl Alcohol, Butyl Methoxydibenzoylmethane, Propylene Glycol, Sesamum Indicum (Sesame) Seed Oil, Aluminum Starch Octenylsuccinate, Agar, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Chlorphenesin, Mica, Polyquaternium-39, Tin Oxide, Hexyl Cinnamal, Linalool, Limonene, Benzyl Salicylate, CI 73360 (Red 30 Lake), CI 15985 (Yellow 6), CI 77891 (Titanium Dioxide), CI 16035 (Red 40), CI 42090 (Blue 1). SKU: 100114182 Categories: By Fragrance, Christmas, Fragrance Discovery Gift Sets, Gifts £15.00 and Under, Secret Santa, Showstopping Presents, Stocking Filler [H3] Buy Now [IMG: Shop Image] [H2] Customer Reviews Discovery Body Cleansing Collection Gift Set [H2] Other customers bought: [H2] Related products [IMG: Sanctuary Spa Signature Glow & Go Washbag] [H2] Sanctuary Spa Signature Glow & Go Washbag [IMG: Sanctuary Spa Discovery Fragrance Collection] [H2] Sanctuary Spa Discovery Fragrance Collection [IMG: Sanctuary Spa Signature Perfect Pamper Parcel] [H2] Sanctuary Spa Signature Perfect Pamper Parcel [IMG: Sanctuary Spa Signature Pamper Bodycare Duo] [H2] Sanctuary Spa Signature Pampering Bodycare Duo
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SUB-PAGE · THIN (https://sanctuary.com/emailsignup/) Email sign up , Sanctuary Spa
Immerse yourself in the world of Sanctuary Spa by signing up to our email newsletter.Stay up to date with the latest news, self-care inspiration & be the first to hear about our newest products. ":" indicates required fields Check out our Terms & Conditions and Privacy Policy
295 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
259Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 71 | 1 |
| /product/sanctuary-spa-discovery-all-day-spa-day-set/ | 76 | 1 |
| /product/sanctuary-spa-discovery-body-cleansing-collection/ | 76 | 1 |
| /emailsignup/ | 36 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
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"url": "https://uk.sanctuary.com/",
"name": "Sanctuary Spa",
"description": "Find Your Sanctuary",
"publisher": {
"@id": "https://uk.sanctuary.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://uk.sanctuary.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://uk.sanctuary.com/#organization",
"name": "Sanctuary Spa",
"url": "https://uk.sanctuary.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://uk.sanctuary.com/#/schema/logo/image/",
"url": "https://uk.sanctuary.com/wp-content/uploads/2022/06/Sancturary-Spa-lgo.png",
"contentUrl": "https://uk.sanctuary.com/wp-content/uploads/2022/06/Sancturary-Spa-lgo.png",
"width": 291,
"height": 173,
"caption": "Sanctuary Spa"
},
"image": {
"@id": "https://uk.sanctuary.com/#/schema/logo/image/"
}
}
]
}
/emailsignup/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://uk.sanctuary.com/emailsignup/",
"url": "https://uk.sanctuary.com/emailsignup/",
"name": "Email sign up , Sanctuary Spa",
"isPartOf": {
"@id": "https://uk.sanctuary.com/#website"
},
"datePublished": "2022-03-24T15:37:18+00:00",
"dateModified": "2024-04-30T14:16:58+00:00",
"description": "Sign up for the Sanctuary Spa newsletter to hear all our latest news and make the most of our beauty products.",
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://uk.sanctuary.com/emailsignup/"
]
}
]
},
{
"@type": "WebSite",
"@id": "https://uk.sanctuary.com/#website",
"url": "https://uk.sanctuary.com/",
"name": "Sanctuary Spa",
"description": "Find Your Sanctuary",
"publisher": {
"@id": "https://uk.sanctuary.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://uk.sanctuary.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://uk.sanctuary.com/#organization",
"name": "Sanctuary Spa",
"url": "https://uk.sanctuary.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://uk.sanctuary.com/#/schema/logo/image/",
"url": "https://uk.sanctuary.com/wp-content/uploads/2022/06/Sancturary-Spa-lgo.png",
"contentUrl": "https://uk.sanctuary.com/wp-content/uploads/2022/06/Sancturary-Spa-lgo.png",
"width": 291,
"height": 173,
"caption": "Sanctuary Spa"
},
"image": {
"@id": "https://uk.sanctuary.com/#/schema/logo/image/"
}
}
]
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Beauty, Cosmetics & Personal Care
45.4 Avg BS
Based on 1453 businesses audited.
✓ Less BS than average
Sanctuary Spa has 8.4 points less BS than the average for Beauty, Cosmetics & Personal Care.
BS Detector
Beauty, Cosmetics & Personal Care BS: Sanctuary Spa (sanctuary.com)
https://sanctuary.com
📍 Industry: Beauty, Cosmetics & Personal Care
37
BS / 100
Sanctuary Spa avoids high BS scores through a rigorous ‘Product-Led’ approach that provides full transparency on ingredients and specifications. The brand narrative is generic and relies on commodity language, but it stops short of making the ‘clinically proven’ or ‘revolutionary’ claims that typically trigger higher forensic penalties. It is a textbook example of a mid-market brand using fluffy positioning to sell substantive, well-documented physical goods.
Info Density
Power-words vs. Substance ratio.
9
30% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
2
10% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
9
45% BS
Commodity Fingerprint
Detection of industry clichés/templates.
10
67% BS
Identity & Authority
Expert verifiability & Schema depth.
7
47% BS
Immediately implement an H1 on the homepage containing the brand and primary category to establish structural authority. Link the ‘80% less plastic’ and ‘98% natural origin’ claims to a dedicated sustainability transparency page containing specific data and third-party certifications. Replace the review count placeholders with actual verified customer testimonial text to close the trust theatre gap. Add ‘sameAs’ properties to the Organization schema to link the brand to established social and retail authority footprints.
The content perfectly aligns with the Beauty, Cosmetics & Personal Care industry, focusing on self-care, bath and body products, and gift sets. The presence of full INCI-format ingredient lists and fragrance profiles confirms its identity as a consumer beauty brand.
“The score of 37 is primarily driven by the Commodity Fingerprint and Trust Theatre pillars. The brand's messaging is highly unoriginal and uses counts without linked proof, but the high information density of the ingredient lists and the clear semantic alignment between gifting promises and product reality keep the score in the 'Low BS' range. Technical failures like the missing H1 and generic meta descriptions also contributed minor penalties.”
Verified Analysis Date: June 19, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Sanctuary Spa, captured on June 19, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Sanctuary Spa: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://sanctuary.com to view the most current version of its content and learn from the source what this company is about and what it offers.