Training Example: Sebastian Professional – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] Shape your world.
[H4] Icon status
The name-droppers—from Dark Oil to curl paste—for your top-shelf toolkit.View all
[IMG: Dark Oil Styling Oil]
[IMG: image 2]
SHOP NOWDark Oil Smooth and Shine Styling Oil Lightweight, irresistibly scented, smooth hair without the heavy feel.
[IMG: reshaper]
[IMG: shaper 2]
SHOP NOWRe-shaper Strong Hold and Touchable Feel Hairspray Our ultimate look-changing staple, with a strong hold & touchable finish.
[IMG: Product image of Sebastian Professional Potion 9 Leave-In Conditioner and Styling Cream]
[IMG: Product image shot of Potion 9 range.]
SHOP NOWPotion 9 Leave-In Conditioner & Styling CreamHave-it-all hair potion for moisturisation, flexible hold & shine.
[IMG: treatment spray]
[IMG: image 2]
SHOP NOWNo Breaker Bond-building & Styling Treatment Spray Stronger hair more body*. Up to 99% less hair breakage*
*Ideal treatment / styler shortcut for up to 99% less hair breakage *smoothness & added body.
* vs low conditioning shampoo.
[IMG: penetraitt serum]
[IMG: image 2]
SHOP NOWPenetraitt Overnight Repair Serum Wake up hair with overnight repair to smoothness.
[H4] Get the look
Control, grip, shine. Each product holds the shape of an idea.View All
[IMG: Free & effortless]
Protect + Define
[IMG: Unbreakable style]
Strength + Body
[H4] New Potion 9 Collection
The Potion 9 Collection, a multi-benefit lineup crafted with 9 plant botanicals*, hydrates, nourishes, softens, and styles endless looks.
*Except Shampoo and Lite Spray
[IMG: Product image of Sebastian Professional Potion 9 Super Luxe Styling Drops]
[IMG: Upside down image of model with big curly hair parted in the middle.]
Potion 9 Super Luxe Styling DropsMoisturisation, epic protection, limitless creativity.
[IMG: Product image of Sebastian Professional Potion 9 Leave-In Conditioner and Styling Cream]
[IMG: Product image shot of Potion 9 range.]
SHOP NOWPotion 9 Leave-In Conditioner & Styling CreamHave-it-all hair potion for moisturisation, flexible hold & shine.
[IMG: Product image of Sebastian Professional Potion 9 Lite Conditioning and Styling Spray]
[IMG: Model with auburn wavy hair holding onto scaffolding in a bright photography studio.]
Potion 9 Lite Conditioning & Styling SprayLight hold meets moisturisation & shine.
[IMG: Product image of Sebastian Professional Potion 9 Nourishing Shampoo]
[IMG: Upside down image of model with big curly hair parted in the middle.]
Potion 9 Nourishing ShampooMoisturising love for every thirsty strand.
[IMG: Product image of Sebastian Professional Potion 9 Nourishing Conditioner]
[IMG: Upside down image of model with big curly hair parted in the middle.]
Potion 9 Nourishing ConditionerRich moisturisation for ultra-soft, more manageable hair.
[IMG: Product image of Sebastian Professional Potion 9 Pro Grade Powder to Foam Treatment]
[IMG: Upside down image of model with big curly hair parted in the middle.]
Potion 9 Pro-Grade Powder to Foam TreatmentThe stylist’s secret to intense moisturisation and resiliency, when used as part of potion 9 in-salon treatment.
[H4] Created with stylists, for all
This is where artistry takes shape. Our unmistakable products are created to work in harmony—mix, layer, and reimagine—so stylists, and the stylish, can craft their own custom blends. Lightweight by design, limitless by nature.LEARN MORE
[IMG: Black and white image of model seated and hairstylist stood and adjusting their hair]
[H2] Find your salon
Experience professional haircare at a Sebastian salon near you, with expert stylists and treatments tailored to your needs.SALON LOCATOR
[H4] Join the Sebastian community

OUR WORLD
[H1] Forever iconic
Sebastian Professional hair products are born from a vision of style without boundaries. We blur the lines of convention, driven by creative ambition that’s always evolving, always shaping what’s next.
[IMG: Image on the left shows close-up of a stylist holding scissors and a comb whilst cutting a section of hair. Image on the right shows the back of a model]
[H2] Fifty years of firsts.
We’ve put innovation in the hands of stylists for over five decades—blending care, creativity, and texture to shape what's next in hair. From Cellophanes, the first color with choice, to Shaper, the first any-which-way spray. Potion 9 brought care and creativity together. Microweb Fiber took texture to extremes. Today we continue to create with stylists, for all.1964
[IMG: Geri Cusenza and John Sebastian pose together, with Geri seated on a red chair and John standing behind her, both smiling.]
[H5] Geri Cusenza and John Sebastian
L.A. stylist duo entered the 70s determined to push things further and take a generation from flower power to fearless hair fashion. Sebastian was founded on this principle of fearlessness. A thirst for innovation and changing the game has been our raison d’être from the word go. Today is no different.1974
[IMG: Vintage Sebastian 2+1 Professional Reconstructor packet with logo and product details.]
[H5] A recipe for healthy hair
Sebastian invented 2+1, an original recipe of 2 parts moisture and 1 part protein, to give the hair what it needs – deep intensive hydration, combined with the power of a protein pack. Normal or damaged hair feels conditioned, silky, moisturized and healthy.1976
[IMG: Vintage Sebastian International video cover with stylised screen and bold yellow accents.]
[H5] First Education video
Sebastian was a trailblazer not only in product and service innovation, but also in pioneering new ways to educate stylists. Sebastian introduced education videos, creating new ways for stylists in America and around the world to experience and learn Sebastian techniques.1979
[IMG: Four vintage-looking spray bottles of Sebastian Shpritz hairspray.]
[H5] Leading Hair Industry Worldwide
Sebastian was the first to capture true hair design in a resin-charged pump spray. This revolutionary styling tool created the punky, spikey, gravity-defying hair styles that the generation wanted. When it came time to name this product, nothing described it better than the unique sound it made when it was sprayed: “SHHH”. So the name “Shpritz” was born, and “Forte”was added, meaning strong.1984
[IMG: Model with volumous curly hair wearing bold make up with purple hues and, with a hand grazing her face, set against a purple background.]
[H5] The original working spray
Shaper hairspray was born out of a desire to free the hair from stiffness and let it move. At a show in LA, the massive can was introduced on stage as the first hairspray that can be sprayed upside down, moving the hair and lifting it. It became a name that stands for clean application, flexible volume, and brushable style. It remains today one of the most-loved styling products in the industry.1990
[IMG: Model with short hair covering half of her face, only revelaing one eye. Reflection of the model]
[H5] The original wearable treatment
When John Sebastian and Geri Cusenza took a trip to the Amazon rainforest, they discovered various intriguing botanicals. After bringing samples home, they were inspired to create a breakthrough formula: a magical cream-gel infused with renewable and sustainable botanical extracts. With Potion 9, Sebastian created an original category for the hair industry: wearable treatments. Even today it remains one of the most loved products in salon and at home. An all time classic.1999
[IMG: A model in a white outfit with metallic make up and short black hair reflected in a glossy surface, surrounded by linear lights.]
[H5] Celebrating the millenium
The Minimallenium Collection propels us to the future. Looking for the ultimate cut, focusing on the 5 core areas of hair. Is it minimalistic? Is it futuristic? The year 2000 got us challenging the status quo and go back to the essence of hairdressing. Less clutter with more content.2001
[IMG: Screenshot from Sebastian’s interactive “haircut ZONE” program showing the “Distinct Curve” style from the NEOLUXE collection. A central video shows a model with a short, red haircut.]
[H5] First online education
With the broad development of the Internet in the beginning of the new millenium, it became suddenly possible to spread the word and get more and more stylists to experience Sebastian's unique seminars. This is how Sebastian's first online education was born, giving access to a wide audience of hair stylists to online courses on demand. Since then we continued pushing the boundaries of online education, from desktop to mobile.2010
[IMG: Image of woman wearing shorts, a denim jacket and a black hat, performing to a crowd. A man playing the guitar is beside her.]
[H5] Shaper 25th anniversary
Hollywood had a veryShaper 25th anniversary good hair day: The Paramount Studios Lot was filled with hair stylists from around the world to celebrate the 25th Anniversary of Sebastian Professional’s legendary Shaper hairspray; a larger-than-life event with bigger than-life hair. Countless looks on set have the legendary Sebastian hairspray to thank for their fantastic form and unbelievable degree of hold.2016
[IMG: Product shot of Sebastian Dark Oil Lightweight range against neutral background.]
[H5] Dark Oil launch
Sebastian Professional launched the Dark Oil line in 2016, introducing a revolutionary hair oil that provides lightweight smoothness and body while vanishing into the hair. The success of the oil led to the expansion of the Dark Oil line, which now includes a shampoo, conditioner, and mask, all designed to enhance shine, manageability, and volume while maintaining a lightweight feel.2024
[IMG: Image of two models with arms crossed, with white text displayed across them saying]
[H5] Sebastian's 50th anniversary
The "50 Years of Limitless Self-Expression" campaign was released, celebrating five decades of innovation in haircare. 2025
[IMG: Product shot of Sebastian Dark Oil range against white background.]
[H5] Sebastian restage
With this restage, Sebastian refocuses on its core values—including a professional-focused lens emphasizing artistry, self-expression and individuality—while modernizing its packaging, campaigns and digital presence  to inspire the next generation of professional hair stylists.   19642025
[H2] Our Manifesto
[H3] HAIR IS IDENTITY.
Hair is intrinsic to how we present ourselves to the world. Our hair celebrates the freedom to express our individuality with pride, confidence and joy.
[H3] HAIR IS ARTISTRY.
We are artists at our core. Hair is our medium, the fibre with which we craft our skill and creativity.
[H3] HAIR IS EVOLVING.
We connect a global community of innovators, stylists, creators and lovers of all things hair.
[H3] HAIR IS SEBASTIAN.
[H2] Behind the chair, to everywhere
[H4] Creativity meets craft
[IMG: image 2]
Pushing limitsWe create our own rules and relentlessly experiment to achieve what’s next: provocative looks, breakthrough formulas and tools, and widely unconventional techniques.
[IMG: image 2]
Mastery in artistryWe live at the intersection of pure artistic expression and the technical mastery to achieve it. The reward is looks that put our customers center stage.
[IMG: image1]
Tribe of creatorsWe are a community of artists fearlessly celebrating self expression. We empower, inspire and mentor each other to push our artistry further.
[H4] Artistry in your hands
Sebastian Professional is always in pursuit of what’s next. The idea. The twist. The creative shift that reshapes how we style—and how we see. From the underground up, life has been our inspiration. For us style is more than a formula and beyond technique—it’s transformation. It opens the imagination, and gives others permission to shape their world, their way.
[IMG: Image showing a model facing away with only her brunette hair in view. A hand is combing through her hair using a white comb.]
[H4] Icon status
The name-droppers—from Dark Oil to curl paste—for your top-shelf toolkitView all
[IMG: Dark Oil Styling Oil]
[IMG: image 2]
SHOP NOWDark Oil Smooth and Shine Styling Oil Lightweight, irresistibly scented, smooth hair without the heavy feel.
[IMG: reshaper]
[IMG: shaper 2]
SHOP NOWRe-shaper Strong Hold and Touchable Feel Hairspray Our ultimate look-changing staple, with a strong hold & touchable finish.
[IMG: treatment spray]
[IMG: image 2]
SHOP NOWNo Breaker Bond-building & Styling Treatment Spray Stronger hair more body*. Up to 99% less hair breakage*
*Ideal treatment / styler shortcut for up to 99% less hair breakage *smoothness & added body.
* vs low conditioning shampoo.
[IMG: penetraitt serum]
[IMG: image 2]
SHOP NOWPenetraitt Overnight Repair Serum Wake up hair with overnight repair to smoothness.

[H1] Shape your world.
[H4] Icon status
The name-droppers—from Dark Oil to curl paste—for your top-shelf toolkit.View all
[IMG: Dark Oil Styling Oil]
[IMG: image 2]
SHOP NOWDark Oil Smooth and Shine Styling Oil Lightweight, irresistibly scented, smooth hair without the heavy feel.
[IMG: reshaper]
[IMG: shaper 2]
SHOP NOWRe-shaper Strong Hold and Touchable Feel Hairspray Our ultimate look-changing staple, with a strong hold & touchable finish.
[IMG: Product image of Sebastian Professional Potion 9 Leave-In Conditioner and Styling Cream]
[IMG: Product image shot of Potion 9 range.]
SHOP NOWPotion 9 Leave-In Conditioner & Styling CreamHave-it-all hair potion for moisturisation, flexible hold & shine.
[IMG: treatment spray]
[IMG: image 2]
SHOP NOWNo Breaker Bond-building & Styling Treatment Spray Stronger hair more body*. Up to 99% less hair breakage*
*Ideal treatment / styler shortcut for up to 99% less hair breakage *smoothness & added body.
* vs low conditioning shampoo.
[IMG: penetraitt serum]
[IMG: image 2]
SHOP NOWPenetraitt Overnight Repair Serum Wake up hair with overnight repair to smoothness.
[H4] Get the look
Control, grip, shine. Each product holds the shape of an idea.View All
[IMG: Free & effortless]
Protect + Define
[IMG: Unbreakable style]
Strength + Body
[H4] New Potion 9 Collection
The Potion 9 Collection, a multi-benefit lineup crafted with 9 plant botanicals*, hydrates, nourishes, softens, and styles endless looks.
*Except Shampoo and Lite Spray
[IMG: Product image of Sebastian Professional Potion 9 Super Luxe Styling Drops]
[IMG: Upside down image of model with big curly hair parted in the middle.]
Potion 9 Super Luxe Styling DropsMoisturisation, epic protection, limitless creativity.
[IMG: Product image of Sebastian Professional Potion 9 Leave-In Conditioner and Styling Cream]
[IMG: Product image shot of Potion 9 range.]
SHOP NOWPotion 9 Leave-In Conditioner & Styling CreamHave-it-all hair potion for moisturisation, flexible hold & shine.
[IMG: Product image of Sebastian Professional Potion 9 Lite Conditioning and Styling Spray]
[IMG: Model with auburn wavy hair holding onto scaffolding in a bright photography studio.]
Potion 9 Lite Conditioning & Styling SprayLight hold meets moisturisation & shine.
[IMG: Product image of Sebastian Professional Potion 9 Nourishing Shampoo]
[IMG: Upside down image of model with big curly hair parted in the middle.]
Potion 9 Nourishing ShampooMoisturising love for every thirsty strand.
[IMG: Product image of Sebastian Professional Potion 9 Nourishing Conditioner]
[IMG: Upside down image of model with big curly hair parted in the middle.]
Potion 9 Nourishing ConditionerRich moisturisation for ultra-soft, more manageable hair.
[IMG: Product image of Sebastian Professional Potion 9 Pro Grade Powder to Foam Treatment]
[IMG: Upside down image of model with big curly hair parted in the middle.]
Potion 9 Pro-Grade Powder to Foam TreatmentThe stylist’s secret to intense moisturisation and resiliency, when used as part of potion 9 in-salon treatment.
[H4] Created with stylists, for all
This is where artistry takes shape. Our unmistakable products are created to work in harmony—mix, layer, and reimagine—so stylists, and the stylish, can craft their own custom blends. Lightweight by design, limitless by nature.LEARN MORE
[IMG: Black and white image of model seated and hairstylist stood and adjusting their hair]
[H2] Find your salon
Experience professional haircare at a Sebastian salon near you, with expert stylists and treatments tailored to your needs.SALON LOCATOR
[H4] Join the Sebastian community

[H1] All Products
Discover the tools of self-expression. Sebastian hair products are made to help hydrate, nourish, bond, blend, and shape. From curl-defining pastes to iconic shine oils, crafted with artists, for artists. High performance, endless possibilities.
[IMG: all products image]
[H2] Care & creativity
Showing 20 of 46Filter & sort
[IMG: hydre conditioner]
[IMG: hydre 2]
SHOP NOWHydre Intensely Hydrating ConditionerDrenches & detangles to calm frizz & revive softness and fluid movement.
[IMG: hydre]
[IMG: hydre 2]
SHOP NOWHydre Hydrating ShampooNix the dry spell & frizz for silky body & movement.
[IMG: volupt gel 1]
[IMG: volupt gel 2]
SHOP NOWVolupt Volumising Spray Gel Creates effortless-looking body and lightweight hold.
[IMG: Volupt mousse]
[IMG: volupt 2]
SHOP NOWVolupt Thickefy Volumising Mousse Fine hair’s styling gem for a thick-feeling, long-lasting hold.
[IMG: Volupt 1]
[IMG: volupt 2]
SHOP NOWVolupt Max Volumising Shampoo Gives hair a volume boost while cleansing leaving it velvety soft & full of body.
[IMG: volupt conditioner]
[IMG: Volupt 2]
SHOP NOWVolupt Max Volumising Conditioner Adds body, fullness and softness to fine hair for stand-out wow.
[IMG: texture maker]
[IMG: texture maker 2]
SHOP NOWTexture Maker Matte Finish Texture SpraySuper versatile texture spray, for reworkable control & matte finish.
[IMG: shine define 1]
[IMG: shine define 2]
SHOP NOWShine Define Satin Styling SprayVersatile spray for flexible control, satin-finished looks & hot tools protection.
[IMG: Product image of Sebastian Professional Potion 9 Nourishing Shampoo]
[IMG: Upside down image of model with big curly hair parted in the middle.]
Potion 9 Nourishing ShampooMoisturising love for every thirsty strand.
[IMG: Product image of Sebastian Professional Potion 9 Leave-In Conditioner and Styling Cream]
[IMG: Product image shot of Potion 9 range.]
SHOP NOWPotion 9 Leave-In Conditioner & Styling CreamHave-it-all hair potion for moisturisation, flexible hold & shine.
[IMG: penetrait conditioner]
[IMG: image 2]
SHOP NOWPenetraitt Rescue Repair Conditioner Repairs & smooths for bring-it-back beautiful hair.
[IMG: penetraitt shampoo]
[IMG: image 2]
SHOP NOWPenetraitt Rescue Repair ShampooDestresses & repairs smoothness to lively up hair.
[IMG: No Breaker Shampoo]
[IMG: image 2]
SHOP NOWNo Breaker Nourishing & Bonding Shampoo Nourishment & bond-building for clean, soft, bouncy hair.
[IMG: No Breaker conditioner]
[IMG: image 2]
SHOP NOWNo Breaker Bonding Pre-Shampoo Creme pH balancing, anti-breakage hair love.
[IMG: leave in creme]
[IMG: image 2]
SHOP NOWNo Breaker Bonding & Styling Leave In CremeBond-building, protection, & flexible hold for strong hair & endless looks.
[IMG: mousse forte]
[IMG: mousse forte 2]
SHOP NOWMousse Forte Volumising Mousse Go frizz-free with hold power, heat damage protection & long-lasting body.
[IMG: Dark Oil Styling Oil]
[IMG: image 2]
SHOP NOWDark Oil Smooth and Shine Styling Oil Lightweight, irresistibly scented, smooth hair without the heavy feel.
[IMG: shampoo]
[IMG: secondary image]
SHOP NOWDark Oil Smooth and Shine Shampoo Loves on hair & adds weightless shine. Lightweight, irresistibly scented, smooth hair without the heavy feel.
[IMG: Dark Oil Mask]
[IMG: image 2]
SHOP NOWDark Oil Smooth and Shine MaskSmooth hair, radiant shine, and deep nourishment.
[IMG: sebastian conditioner]
[IMG: image 2]
SHOP NOWDark Oil Smooth and Shine ConditionerSilky shine and smooth hair, with lightweight body.Load more
[H3] Explore all categories
All categoriesBest SellersConditionerDark OilHair CareHair StylingHairsprays & Dry ShampooLeave-ins & CreamsMousses & FoamsOils & SerumsPotion 9ShampooShineSmoothSpecialistsTextureTreatments & HybridsVolumeWaxes, Gels, Pastes & Clays