Training Example: Sphynx Tattoo – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Beauty, Cosmetics & Personal Care
Generic Claims: visible results, transform your skin, unlock your natural beauty, trusted by millions…
Red Flags: before-and-after photos with different lighting or makeup, clinical claims without study citations, proprietary blend hiding ingredient concentrations, celebrity endorsement without FTC disclosure…
Semantic Drift Patterns: homepage claims clinical-grade but ingredients page shows basic cosmetics, claims natural and clean but ingredient lists include synthetic compounds, homepage targets luxury market but pricing is drugstore-level, claims dermatologist-developed but no dermatologist is named…
Proof Expectations: full ingredient lists (INCI format), specific clinical study references with sample sizes, named dermatologists or formulators with credentials, before-and-after with methodology disclosure…

Sphynx Tattoo

(https://sphynxtattoo.com) 📸 Data Snapshot: May 19, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Home – Sphynx Tattoo (https://sphynxtattoo.com)
Title

Home – Sphynx Tattoo

H2 ART
H2 YOUR QUESTIONS
H2 AMAZING ARTISTS
H2 book anytime
H2 Cookie Consent
H2 Cookie Preferences
H3 sphynxtattoodublin
H4 BOOKING
H4 PREPARATION
H4 AFTERCARE
H4 Kayleigh
H4 Aran
H4 Enya
H4 Samy
H6 Do you take walk-ins or appointments only?
H6 What is the minimum age for getting tattooed?
H6 Do you require a deposit?
H6 What is your cancellation or rescheduling policy?
H6 Do you offer cover-ups or touch-ups?
H6 Can I bring my own reference or do you do custom designs?
H6 How far in advance should I book?
H6 Do you offer colour and black & grey tattoos?
H6 monday
H6 tuesday
H6 wednesday
H6 thursday
H6 friday
H6 saturday
H6 sunday
NAV_HEADER_REPEATED Pricing & Aftercare – Sphynx Tattoo (https://sphynxtattoo.com/pricing-aftercare/)
Title

Pricing & Aftercare – Sphynx Tattoo

H1 Pricing & Aftercare
H2 BOOKING & AFTERCARE
H2 How To Book?
H2 How to Prepare?
H2 After care
H2 Cookie Consent
H2 Cookie Preferences
NAV_HEADER_REPEATED About Us – Sphynx Tattoo (https://sphynxtattoo.com/about-us/)
Title

About Us – Sphynx Tattoo

H1 About Us
H2 OUR ARTISTS
H2 The name “Sphynx” comes from Samara’s love for sphynx cats. 
H2 to vısıt us
H2 Cookie Consent
H2 Cookie Preferences
H3 Sphynx Tattoo was created from a simple idea:
H4 Our MOTTO is built around respect, professionalism, and enjoyment.
H4 BOOKING
H4 PREPARATION
H4 AFTERCARE
H5 Tattoo studios should be safe, respectful spaces where clients feel comfortable and heard.
H5 Enya
H5 Samy
H5 Fernanda
H5 Aran
H6 Unique, elegant, a little witchy, and full of personality. That same spirit is reflected in the studio.
NAV_HEADER_REPEATED Our Team – Sphynx Tattoo (https://sphynxtattoo.com/our-team/)
Title

Our Team – Sphynx Tattoo

H1 Our Team
H2 AMAZING ARTISTS
H2 Cookie Consent
H2 Cookie Preferences
H4 Kayleigh
H4 Aran
H4 Enya
H4 Samy
NAV_HEADER_REPEATED Contact Us – Sphynx Tattoo (https://sphynxtattoo.com/contact-us/)
Title

Contact Us – Sphynx Tattoo

H1 Contact Us
H2 book anytime
H2 Cookie Consent
H2 Cookie Preferences
H6 monday
H6 tuesday
H6 wednesday
H6 thursday
H6 friday
H6 saturday
H6 sunday
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://sphynxtattoo.com) Home – Sphynx Tattoo
SPHYNX TATTOO
It’s not all about the ink; it’s about design, precision and attention to detail as well. We made sure Sphynx excels at all four.
Bold, Energetic And A Little Witchy

[IMG: a]

[H4]
BOOKING
You can book your session through our website, Instagram, WhatsApp, or by visiting the studio in person.
We recommend booking at least one week in advance to secure your preferred time.
A minimum €50 deposit is required to confirm all bookings.
We accept cash, card, and Revolut.

[IMG: a]

[H4]
PREPARATION
Before Your Session preparing properly helps the session go smoothly and improves healing.
Please make sure you:
Eat a proper meal before your appointment, stay well hydrated and avoid alcohol the day before your session
Arriving rested and prepared makes a real difference to your experience.

[IMG: a]

[H4]
AFTERCARE
Leave the bandage on for 2–4 hours after your session. If second-skin is used, follow your artist’s instructions.
After removing the bandage: Wash your hands before touching the tattoo. Gently clean with lukewarm water and fragrance-free soap. Pat dry with a clean towel and apply a thin layer of the recommended aftercare product

Check out our
[H2]
ART

We share our art on our Instagram daily. This is our proud portfolio.

[H3] sphynxtattoodublin
?️Coven of female artists in Dublin
?Safe space for locals & wanderers
✨Come as you are - leave transformed
?Walk ins Mon-Sat
?‍⬛Sun by appointment

? Help Us Make a Difference for the Dogs of @ajuda
[IMG: ? Help Us Make a Difference for the Dogs of @ajudapatas ?From May 13th to May 19th, we’re coming together to support the incredible dogs at Ajuda Patas who are waiting for love, safety, and a second chance. ❤️Every donation helps provide:? Daily food? Veterinary care? Shelter & protection? Love and hope for rescued dogsNo contribution is too small. Please, share this post, and help us give these dogs the care they deserve. Together, we can be their voice. ?#dogshelter #fundraiser #flashtattoos #dublintattoo #tattoodublin]

✨ FRIDAY THE 13TH FLASH DAY! ✨ The spooky gods hav
[IMG: ✨ FRIDAY THE 13TH FLASH DAY! ✨The spooky gods have blessed us—not only is our Valentine’s Day Promo still running, but it’s also Friday the 13th! ??To celebrate, we are doing ANY 13th tattoo (max 5cm) for just €60 all day long! ?‍⬛?Come get lucky ?.#FridayThe13th #TattooFlashDay #TattooPromo #FridayThe13thTattoo #DublinTattoo]

?Some of the available flashes for our Valentine’s
[IMG: ?Some of the available flashes for our Valentine’s flash days! ➡️ Maximum 5cm for them on the promo price.#valentines #dublintattoo #flashdaytattoo #sphynxtattoodublin]

❤️ VALENTINE’S SPECIAL ❤️ Love hurts… get inked &
[IMG: ❤️ VALENTINE’S SPECIAL ❤️Love hurts… get inked & pierced ?✨ 12th–14th February ONLY ✨? Piercings• €30 each• 2 for €40?️ Tattoos• €80 minimum• 2 for €120Limited slots available — first come, first served.? DM to book.#sphynxtattoodublin #darkvalentine #lovehurts #getinked #getpierced]

FLASH DAY IS ON ⚡ This Friday & Saturday at Sphynx
[IMG: FLASH DAY IS ON ⚡This Friday & Saturday at Sphynx TattooSmall flash tattoos starting from €50First come, first served – walk-ins welcome.Grab a design, get inked, and kick off the weekend right.? Dublin? Limited designs – once they’re gone, they’re gone..#sphynxtattoo #flashtatoo #dublintattoo]

Don’t forget to check out our merch and collection
[IMG: Don’t forget to check out our merch and collections! And sign up to get updates about new products and collections! Be Exclusive, Be Sphynx!Link on our profile! .#tattoomerch #exclusivity #dublintattoo]

?MERRY SPHYNXMAS!? our Christmas Deals are up and
[IMG: ?MERRY SPHYNXMAS!? our Christmas Deals are up and running! So make sure to get your deal before is gone! We hope to see you all!!!.#dublintattoo #irishchristmas #thingstodoindublin]

Black Friday spells drop this Friday! Flash tatto
[IMG: Black Friday spells drop this Friday! Flash tattoos from €50!Gift vouchers come with 15% extra, as if enchanted by the moon herself ?One day. One spell. Don’t miss it..#BlackFriday #FlashTattoos #TattooDeals]

Load More

Follow on Instagram

We are here for you
[H2]
YOUR QUESTIONS

[H6]
Do you take walk-ins or appointments only?

We accept walk-ins Monday to Saturday. Sundays are appointment only.
[H6]
What is the minimum age for getting tattooed?

You must be 18 years old.
[H6]
Do you require a deposit?

Yes. We require a minimum €50 deposit.
[H6]
What is your cancellation or rescheduling policy?

Deposits are non-refundable. If you give at least 48 hours’ notice, your deposit can be transferred to a new appointment. This policy protects our artists’ time and work.
[H6]
Do you offer cover-ups or touch-ups?

We love doing cover-ups. Touch-ups for tattoos done in our studio are free within two months of the original session.
[H6]
Can I bring my own reference or do you do custom designs?

Both. You are welcome to bring references, and we also create custom designs.
[H6]
How far in advance should I book?

There is no strict limit. Availability varies.
[H6]
Do you offer colour and black & grey tattoos?

Yes. We work across all styles.

Trustindex verifies that the original source of the review is Google. We popped in on a Friday afternoon and had a great experience. My wife and I both got pieces done by Fernanda. We are thrilled with the results and had a great time at the shop. Very skilled and friendly artists. Trustindex verifies that the original source of the review is Google. The best tattoo studio in Dublin Samara she is amazing and the rest the team they are so friendly. Absolutely recommend this studio.I looking forward for my next appointment.thank you Trustindex verifies that the original source of the review is Google. Ive been getting tattooed in Sphynx for years. The artists are all so welcoming and friendly. The shop itself is clean and has such a chill, comfortable atmosphere. Samy has done so many amazing tattoos on me that have stood the test of time. My tattoos are still so vibrant even years later! Shes extremely talented and amazing at what she does as are all the other artists there! I couldnt recommend sphynx enough!! Trustindex verifies that the original source of the review is Google. I've gotten a few tattoos here, the artists are polite , paitent, very talented & enthusiastic! Would definitely recommend! Trustindex verifies that the original source of the review is Google. Got a tattoo from Aran, she drew the tattoos herself and gave me options. Light touch and pleasant conversation throughout. Trustindex verifies that the original source of the review is Google. Wir sind dran vorbei gelaufen und haben spontan geklopft. Sehr freundlich und spontan. Haben uns direkt unseren kleinen Wunsch erfüllt. Wir haben uns sehr gefreut.
Sehr professionell und Preis - Leistung war super.
Kann man absolut empfehlen. Trustindex verifies that the original source of the review is Google. The best. You won’t find anywhere in the world that beats the energy, creative artistic talent and skill that the people in here have? Trustindex verifies that the original source of the review is Google. Very good and actually way faster and cheaper than expected Trustindex verifies that the original source of the review is Google. I called only 10-15 minutes before showing up to see if they had availability for three walk in’s and they said yes! My artist, Bethany, was so kind and talented! I highly recommend going to them! Wonderful environment and talented work! ? Showing our latest reviews

Artists

Cover-Ups

Artworks

Happy Customers

Meet our team
[H2]
AMAZING ARTISTS

Sphynx Tattoo is home to a group of artists with different styles, personalities, and strengths. What brings us together is our love for art, custom designs, and creating a great experience for every client.

Apprentice
[H4]
Kayleigh

Tattoo Artist
[H4]
Aran
in

Tattoo Artist
[H4]
Enya
in

Tattoo Artist/Shop Owner
[H4]
Samy
in

We are here for you
[H2]
book anytime

For us to be more accurate with prices when booking, please include:• Your design idea or reference images• Placement on the body• Approximate size (in cm or inches)• A brief description of what you want

[H6] monday

12:30 - 6 pm

[H6] tuesday

12:30 - 6 pm

[H6] wednesday

12:30 - 6 pm

[H6] thursday

12:30 - 7 pm

[H6] friday

12:30 - 7 pm

[H6] saturday

12:30 - 7 pm

[H6] sunday

closed

40 Usher's Quay, Dublin 8, D08 YF51

+353 83 884 03 83
8953 chars
SUB-PAGE (https://sphynxtattoo.com/pricing-aftercare/) Pricing & Aftercare – Sphynx Tattoo
Piercing

25-50
€

Professional piercing using sterile, single-use needlesSuitable for common piercings (ears, nose, lip, eyebrow, etc.)Jewellery options discussed before the procedureAftercare advice provided on the day

**Final price depends on piercing type and jewellery choice. All prices are confirmed before the procedure.

Minimum Tattoo

80
€

Minimum charge for all tattoos Covers small designs and short sessionsFinal price confirmed before starting€50 deposit required to secure booking

Hourly Rate

100-150€

Used for medium to large tattoosThe rate depends on design complexity and the artistIdeal for custom pieces and ongoing workClear time estimates discussed in advance

Full Day Session

600-700€

Reserved full-day sessions for large tattoosBest option for sleeves, back pieces, and detailed workOne artist dedicated to you for the dayMost cost-effective option for large projects€600 Black & Grey & €700 Colour

[H2] BOOKING & AFTERCARE

[H2]
How To Book?
You can book your tattoo with us through our website, Instagram, WhatsApp, or by visiting the studio in person.
We recommend booking at least one week in advance to secure your preferred artist and time.
A minimum €50 deposit is required to confirm all bookings.
We accept cash, card, and Revolut.

[H2]
How to Prepare?
To make sure your session goes smoothly, please: Eat properly before your appointment and stay well hydrated. You should avoid alcohol the day before your session.
These small steps help your body handle the session better and improve healing.

[H2]
After care
After your session: Keep the bandage on for 2–4 hours, unless advised otherwise by your artist. If second-skin film is used, follow your artist’s instructions carefully. Always wash your hands before touching your tattoo. Gently wash the tattoo with lukewarm water and mild, fragrance-free soap. Use only your fingertips, then pat dry with a clean towel. Apply a thin layer of the recommended aftercare product.

Trustindex verifies that the original source of the review is Google. We popped in on a Friday afternoon and had a great experience. My wife and I both got pieces done by Fernanda. We are thrilled with the results and had a great time at the shop. Very skilled and friendly artists. Trustindex verifies that the original source of the review is Google. The best tattoo studio in Dublin Samara she is amazing and the rest the team they are so friendly. Absolutely recommend this studio.I looking forward for my next appointment.thank you Trustindex verifies that the original source of the review is Google. Ive been getting tattooed in Sphynx for years. The artists are all so welcoming and friendly. The shop itself is clean and has such a chill, comfortable atmosphere. Samy has done so many amazing tattoos on me that have stood the test of time. My tattoos are still so vibrant even years later! Shes extremely talented and amazing at what she does as are all the other artists there! I couldnt recommend sphynx enough!! Trustindex verifies that the original source of the review is Google. I've gotten a few tattoos here, the artists are polite , paitent, very talented & enthusiastic! Would definitely recommend! Trustindex verifies that the original source of the review is Google. Got a tattoo from Aran, she drew the tattoos herself and gave me options. Light touch and pleasant conversation throughout. Trustindex verifies that the original source of the review is Google. Wir sind dran vorbei gelaufen und haben spontan geklopft. Sehr freundlich und spontan. Haben uns direkt unseren kleinen Wunsch erfüllt. Wir haben uns sehr gefreut.
Sehr professionell und Preis - Leistung war super.
Kann man absolut empfehlen. Trustindex verifies that the original source of the review is Google. The best. You won’t find anywhere in the world that beats the energy, creative artistic talent and skill that the people in here have? Trustindex verifies that the original source of the review is Google. Very good and actually way faster and cheaper than expected Trustindex verifies that the original source of the review is Google. I called only 10-15 minutes before showing up to see if they had availability for three walk in’s and they said yes! My artist, Bethany, was so kind and talented! I highly recommend going to them! Wonderful environment and talented work! ? Showing our latest reviews
4515 chars
SUB-PAGE (https://sphynxtattoo.com/about-us/) About Us – Sphynx Tattoo
[H3] Sphynx Tattoo was created from a simple idea:
[H5] Tattoo studios should be safe, respectful spaces where clients feel comfortable and heard.
The studio was founded on the principle of providing a work environment that prioritises excellent customer service, open communication, and a positive atmosphere.A space free from toxicity, where artists and clients enjoy the process together.We believe tattoos are not just artwork, but memories attached to moments in people’s lives. Our goal is to help bring those ideas to life in a way that feels meaningful and personal.We want every client to leave smiling, feeling positive about their experience, and excited to return.

[H4] Our MOTTO is built around respect, professionalism, and enjoyment.

[IMG: a]

[H4]
BOOKING
You can book your session through our website, Instagram, WhatsApp, or by visiting the studio in person.
We recommend booking at least one week in advance to secure your preferred time.
A minimum €50 deposit is required to confirm all bookings.
We accept cash, card, and Revolut.

[IMG: a]

[H4]
PREPARATION
Before Your Session preparing properly helps the session go smoothly and improves healing.
Please make sure you:
Eat a proper meal before your appointment, stay well hydrated and avoid alcohol the day before your session
Arriving rested and prepared makes a real difference to your experience.

[IMG: a]

[H4]
AFTERCARE
Leave the bandage on for 2–4 hours after your session. If second-skin is used, follow your artist’s instructions.
After removing the bandage: Wash your hands before touching the tattoo. Gently clean with lukewarm water and fragrance-free soap. Pat dry with a clean towel and apply a thin layer of the recommended aftercare product

[H2] OUR ARTISTS

6 years of experience//Styles: Colour, illustrative, Japanese, cybersigilism, linework, blackwork//Personality: Talkative, funny, full of energy

[H5]
Enya

Tattoo Artist

10 years of experience//Styles: Trash polka, black & grey realism, geometric, traditional, colour//Personality: Serious about the work, knows how to have fun

[H5]
Samy

Studio Owner/Tattoo Artist

3 years of experience//Styles: Blackwork, illustrative, linework, some colour//Personality: Straightforward and cordial

[H5]
Fernanda

Tattoo Artist

3 years of experience//Styles: Fine line, illustrative, minimalistic, blackwork, colour//Personality: Calm and sweet

[H5]
Aran

Tattoo Artist

[H2] The name “Sphynx” comes from Samara’s love for sphynx cats.
[H6] Unique, elegant, a little witchy, and full of personality. That same spirit is reflected in the studio.

[H2] to vısıt us
2794 chars
SUB-PAGE · THIN (https://sphynxtattoo.com/our-team/) Our Team – Sphynx Tattoo
Check out our
[H2]
AMAZING ARTISTS

Sphynx Tattoo is home to a group of artists with different styles, personalities, and strengths. What brings us together is our love for art, custom designs, and creating a great experience for every client.

Apprentice
[H4]
Kayleigh

Tattoo Artist
[H4]
Aran
in

Tattoo Artist
[H4]
Enya
in

Tattoo Artist/Shop Owner
[H4]
Samy
in

Our team works closely together, communicates openly, and creates a relaxed environment filled with creativity and laughter.
581 chars
SUB-PAGE · THIN (https://sphynxtattoo.com/contact-us/) Contact Us – Sphynx Tattoo
We are here for you
[H2]
book anytime

For us to be more accurate with prices when booking, please include:• Your design idea or reference images• Placement on the body• Approximate size (in cm or inches)• A brief description of what you want

[H6] monday

12:30 - 6 pm

[H6] tuesday

12:30 - 6 pm

[H6] wednesday

12:30 - 6 pm

[H6] thursday

12:30 - 7 pm

[H6] friday

12:30 - 7 pm

[H6] saturday

12:30 - 7 pm

[H6] sunday

closed

40 Usher's Quay, Dublin 8, D08 YF51

+353 83 884 03 83
541 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
178Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 81 0
/pricing-aftercare/ 81 0
/about-us/ 10 0
/our-team/ 3 0
/contact-us/ 3 0
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://sphynxtattoo.com/",
            "url": "https://sphynxtattoo.com/",
            "name": "Home - Sphynx Tattoo",
            "isPartOf": {
                "@id": "https://sphynxtattoo.com/#website"
            },
            "about": {
                "@id": "https://sphynxtattoo.com/#organization"
            },
            "primaryImageOfPage": {
                "@id": "https://sphynxtattoo.com/#primaryimage"
            },
            "image": {
                "@id": "https://sphynxtattoo.com/#primaryimage"
            },
            "thumbnailUrl": "https://sphynxtattoo.com/wp-content/uploads/2020/04/h1-dark-img-1.png",
            "datePublished": "2020-02-20T11:36:09+00:00",
            "dateModified": "2025-12-23T16:35:43+00:00",
            "breadcrumb": {
                "@id": "https://sphynxtattoo.com/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://sphynxtattoo.com/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://sphynxtattoo.com/#primaryimage",
            "url": "https://sphynxtattoo.com/wp-content/uploads/2020/04/h1-dark-img-1.png",
            "contentUrl": "https://sphynxtattoo.com/wp-content/uploads/2020/04/h1-dark-img-1.png",
            "width": 122,
            "height": 122,
            "caption": "a"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sphynxtattoo.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sphynxtattoo.com/#website",
            "url": "https://sphynxtattoo.com/",
            "name": "Sphynx Tattoo",
            "description": "",
            "publisher": {
                "@id": "https://sphynxtattoo.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://sphynxtattoo.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://sphynxtattoo.com/#organization",
            "name": "Sphynx Tattoo",
            "url": "https://sphynxtattoo.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://sphynxtattoo.com/#/schema/logo/image/",
                "url": "https://sphynxtattoo.com/wp-content/uploads/2025/12/cropped-logo-sphynx.png",
                "contentUrl": "https://sphynxtattoo.com/wp-content/uploads/2025/12/cropped-logo-sphynx.png",
                "width": 2048,
                "height": 2048,
                "caption": "Sphynx Tattoo"
            },
            "image": {
                "@id": "https://sphynxtattoo.com/#/schema/logo/image/"
            }
        }
    ]
}
/pricing-aftercare/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://sphynxtattoo.com/pricing-aftercare/",
            "url": "https://sphynxtattoo.com/pricing-aftercare/",
            "name": "Pricing & Aftercare - Sphynx Tattoo",
            "isPartOf": {
                "@id": "https://sphynxtattoo.com/#website"
            },
            "datePublished": "2020-03-30T07:35:21+00:00",
            "dateModified": "2025-12-17T19:57:11+00:00",
            "breadcrumb": {
                "@id": "https://sphynxtattoo.com/pricing-aftercare/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://sphynxtattoo.com/pricing-aftercare/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sphynxtattoo.com/pricing-aftercare/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sphynxtattoo.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Pricing & Aftercare"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sphynxtattoo.com/#website",
            "url": "https://sphynxtattoo.com/",
            "name": "Sphynx Tattoo",
            "description": "",
            "publisher": {
                "@id": "https://sphynxtattoo.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://sphynxtattoo.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://sphynxtattoo.com/#organization",
            "name": "Sphynx Tattoo",
            "url": "https://sphynxtattoo.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://sphynxtattoo.com/#/schema/logo/image/",
                "url": "https://sphynxtattoo.com/wp-content/uploads/2025/12/cropped-logo-sphynx.png",
                "contentUrl": "https://sphynxtattoo.com/wp-content/uploads/2025/12/cropped-logo-sphynx.png",
                "width": 2048,
                "height": 2048,
                "caption": "Sphynx Tattoo"
            },
            "image": {
                "@id": "https://sphynxtattoo.com/#/schema/logo/image/"
            }
        }
    ]
}
/about-us/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://sphynxtattoo.com/about-us/",
            "url": "https://sphynxtattoo.com/about-us/",
            "name": "About Us - Sphynx Tattoo",
            "isPartOf": {
                "@id": "https://sphynxtattoo.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://sphynxtattoo.com/about-us/#primaryimage"
            },
            "image": {
                "@id": "https://sphynxtattoo.com/about-us/#primaryimage"
            },
            "thumbnailUrl": "https://sphynxtattoo.com/wp-content/uploads/2025/11/772D369E-4667-4D83-8DC4-82E36EB570DB.jpg",
            "datePublished": "2020-03-26T15:49:43+00:00",
            "dateModified": "2025-12-23T16:32:44+00:00",
            "breadcrumb": {
                "@id": "https://sphynxtattoo.com/about-us/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://sphynxtattoo.com/about-us/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://sphynxtattoo.com/about-us/#primaryimage",
            "url": "https://sphynxtattoo.com/wp-content/uploads/2025/11/772D369E-4667-4D83-8DC4-82E36EB570DB.jpg",
            "contentUrl": "https://sphynxtattoo.com/wp-content/uploads/2025/11/772D369E-4667-4D83-8DC4-82E36EB570DB.jpg",
            "width": 1620,
            "height": 1703
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sphynxtattoo.com/about-us/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sphynxtattoo.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "About Us"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sphynxtattoo.com/#website",
            "url": "https://sphynxtattoo.com/",
            "name": "Sphynx Tattoo",
            "description": "",
            "publisher": {
                "@id": "https://sphynxtattoo.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://sphynxtattoo.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://sphynxtattoo.com/#organization",
            "name": "Sphynx Tattoo",
            "url": "https://sphynxtattoo.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://sphynxtattoo.com/#/schema/logo/image/",
                "url": "https://sphynxtattoo.com/wp-content/uploads/2025/12/cropped-logo-sphynx.png",
                "contentUrl": "https://sphynxtattoo.com/wp-content/uploads/2025/12/cropped-logo-sphynx.png",
                "width": 2048,
                "height": 2048,
                "caption": "Sphynx Tattoo"
            },
            "image": {
                "@id": "https://sphynxtattoo.com/#/schema/logo/image/"
            }
        }
    ]
}
/our-team/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://sphynxtattoo.com/our-team/",
            "url": "https://sphynxtattoo.com/our-team/",
            "name": "Our Team - Sphynx Tattoo",
            "isPartOf": {
                "@id": "https://sphynxtattoo.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://sphynxtattoo.com/our-team/#primaryimage"
            },
            "image": {
                "@id": "https://sphynxtattoo.com/our-team/#primaryimage"
            },
            "thumbnailUrl": "https://sphynxtattoo.com/wp-content/uploads/2025/12/BD80DA30-43AE-4C12-84AA-3AA0BEE0D78C.jpeg",
            "datePublished": "2020-03-27T11:22:23+00:00",
            "dateModified": "2025-12-17T08:24:27+00:00",
            "breadcrumb": {
                "@id": "https://sphynxtattoo.com/our-team/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://sphynxtattoo.com/our-team/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://sphynxtattoo.com/our-team/#primaryimage",
            "url": "https://sphynxtattoo.com/wp-content/uploads/2025/12/BD80DA30-43AE-4C12-84AA-3AA0BEE0D78C.jpeg",
            "contentUrl": "https://sphynxtattoo.com/wp-content/uploads/2025/12/BD80DA30-43AE-4C12-84AA-3AA0BEE0D78C.jpeg",
            "width": 621,
            "height": 1104
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sphynxtattoo.com/our-team/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sphynxtattoo.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Our Team"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sphynxtattoo.com/#website",
            "url": "https://sphynxtattoo.com/",
            "name": "Sphynx Tattoo",
            "description": "",
            "publisher": {
                "@id": "https://sphynxtattoo.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://sphynxtattoo.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://sphynxtattoo.com/#organization",
            "name": "Sphynx Tattoo",
            "url": "https://sphynxtattoo.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://sphynxtattoo.com/#/schema/logo/image/",
                "url": "https://sphynxtattoo.com/wp-content/uploads/2025/12/cropped-logo-sphynx.png",
                "contentUrl": "https://sphynxtattoo.com/wp-content/uploads/2025/12/cropped-logo-sphynx.png",
                "width": 2048,
                "height": 2048,
                "caption": "Sphynx Tattoo"
            },
            "image": {
                "@id": "https://sphynxtattoo.com/#/schema/logo/image/"
            }
        }
    ]
}
/contact-us/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://sphynxtattoo.com/contact-us/",
            "url": "https://sphynxtattoo.com/contact-us/",
            "name": "Contact Us - Sphynx Tattoo",
            "isPartOf": {
                "@id": "https://sphynxtattoo.com/#website"
            },
            "datePublished": "2020-03-27T09:01:16+00:00",
            "dateModified": "2025-12-15T23:29:06+00:00",
            "breadcrumb": {
                "@id": "https://sphynxtattoo.com/contact-us/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://sphynxtattoo.com/contact-us/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sphynxtattoo.com/contact-us/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sphynxtattoo.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Contact Us"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sphynxtattoo.com/#website",
            "url": "https://sphynxtattoo.com/",
            "name": "Sphynx Tattoo",
            "description": "",
            "publisher": {
                "@id": "https://sphynxtattoo.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://sphynxtattoo.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://sphynxtattoo.com/#organization",
            "name": "Sphynx Tattoo",
            "url": "https://sphynxtattoo.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://sphynxtattoo.com/#/schema/logo/image/",
                "url": "https://sphynxtattoo.com/wp-content/uploads/2025/12/cropped-logo-sphynx.png",
                "contentUrl": "https://sphynxtattoo.com/wp-content/uploads/2025/12/cropped-logo-sphynx.png",
                "width": 2048,
                "height": 2048,
                "caption": "Sphynx Tattoo"
            },
            "image": {
                "@id": "https://sphynxtattoo.com/#/schema/logo/image/"
            }
        }
    ]
}

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Beauty, Cosmetics & Personal Care
45.4 Avg BS

Based on 1453 businesses audited.

BS Detector

Beauty, Cosmetics & Personal Care BS: Sphynx Tattoo (sphynxtattoo.com)

https://sphynxtattoo.com 📍 Industry: Beauty, Cosmetics & Personal Care
17 BS / 100

Sphynx Tattoo is a model of low-BS service marketing, prioritizing operational transparency and artist credentials over stylistic fluff. It treats the user as a serious client rather than a marketing lead, providing all necessary decision-making data upfront. The ‘witchy’ branding is a legitimate aesthetic choice rather than a semantic mask for a lack of substance.

Info Density Power-words vs. Substance ratio.
3
10% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
2
10% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
6
30% BS
Commodity Fingerprint Detection of industry clichés/templates.
3
20% BS
Identity & Authority Expert verifiability & Schema depth.
3
20% BS

Add an H1 tag to the homepage to improve technical structure and clarify the primary service offering. Implement Person schema for the four named artists, including sameAs links to their professional portfolios to bridge the authority gap. Include a direct outbound link to the Google Business Profile to move reviews from ‘trust theatre’ to ‘verified proof.’

The site is an exact match for the Tattoo and Body Art sub-sector of Personal Care. It bypasses generic beauty clichés in favor of industry-specific technical styles like cybersigilism, trash polka, and blackwork realism.

“The low score of 17 is driven by the studio's willingness to publish exact pricing and artist experience levels, which are the primary BS-killers in service industries. Minor points were lost only due to missing Person schema and the lack of direct external proof links in the structured data. The site's content is remarkably grounded in substance.”

Verified Analysis Date: May 19, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation