Industry Context — Common BS Fingerprints in Beauty, Cosmetics & Personal Care
Generic Claims:
visible results, transform your skin, unlock your natural beauty, trusted by millions…
Red Flags:
before-and-after photos with different lighting or makeup, clinical claims without study citations, proprietary blend hiding ingredient concentrations, celebrity endorsement without FTC disclosure…
Semantic Drift Patterns:
homepage claims clinical-grade but ingredients page shows basic cosmetics, claims natural and clean but ingredient lists include synthetic compounds, homepage targets luxury market but pricing is drugstore-level, claims dermatologist-developed but no dermatologist is named…
Proof Expectations:
full ingredient lists (INCI format), specific clinical study references with sample sizes, named dermatologists or formulators with credentials, before-and-after with methodology disclosure…
Ursa Major Skincare
(https://ursamajorvt.com) 📸 Data Snapshot: June 20, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Ursa Major | A Fresh Take on Clean Skin Care – Ursa Major Skincare (https://ursamajorvt.com)
Title
Ursa Major | A Fresh Take on Clean Skin Care – Ursa Major Skincare
Meta
Elevate your skincare game with clean products that actually work. Healthy skin in 30 days, guaranteed. Enjoy free shipping on orders $40+ and 15% off your first order.
H2 Face
H2 Body & Hair
H2 Extras
H2 Build Your Own Bundle
H2 Bundles & Value Packs
H2 Skincare Quiz
H2 Serum Quiz
H2 A breath of freshair in skincare
A breath of freshair in skincare
H2 A breath of freshair in skincare
A breath of freshair in skincare
H2 Bestsellers
H2 Build your routine & save
Build your routine & save
H2 Our supernatural formulas
Our supernatural formulas
H2 Our Products
H2 Made for skin and spirit™
Made for skin and spirit™
H2 Keep exploring
H2 Sign up for email
H2 Change Shipping Country
H3 Moisturizers
H3 Cleansers + Toners
H3 Eye
H3 Serums
H3 SPF
H3 Treatments
H3 Men’s Favorites
H3 Body Care
H3 Deodorant
H3 Hair Care
H3 Hand Care
H3 Men’s Favorites
H3 Travel Essentials
H3 Ursa Major Goods
H3 Gift Cards
H3 Low-maintenance, high-impact skincare essentialsmade with supernatural ingredients (and no BS).
Low-maintenance, high-impact skincare essentials made with supernatural ingredients (and no BS).
H3 Low-maintenance, high-impact skincare essentialsmade with supernatural ingredients (and no BS).
Low-maintenance, high-impact skincare essentials made with supernatural ingredients (and no BS).
H3 Golden Hour Recovery Cream
H3 Brighten Up Vitamin C Serum
H3 Fantastic Face Wash
H3 Forest Alchemy Eye Cream
H3 Mountain Glow Serum
H3 Alpine Rich Cream
H3 Essential Face Wipes
H3 Fortifying Gel Moisturizer
H3 Golden Hour Body Butter
H3 Hoppin’ Fresh Deodorant
H3 Hoppin’ Fresh Body Wash
H3 Golden Hour Recovery Cream
H3 Brighten Up Vitamin C Serum
H3 Fantastic Face Wash
H3 Forest Alchemy Eye Cream
H3 Mountain Glow Serum
H3 Alpine Rich Cream
H3 Essential Face Wipes
H3 Fortifying Gel Moisturizer
H3 Golden Hour Body Butter
H3 Hoppin’ Fresh Deodorant
H3 Hoppin’ Fresh Body Wash
H3 New
H3 New
H3 Face
H3 Face
H3 Bestsellers
H3 Bestsellers
H3 Body & Hair
H3 Body & Hair
H3 Shop
H3 Help
H3 About
H3 Social
NAV_HEADER_HEADING_REPEATED_FOOTER Shop All Products | Ursa Major Skincare (https://ursamajorvt.com/collections/shop-all/)
Title
Shop All Products | Ursa Major Skincare
Meta
Shop Ursa Major's low-maintenance, high-impact skincare. Enjoy free shipping & easy returns, plus 3 deluxe samples at checkout.
H1 Shop All
H2 Filters
H2 Face
H2 Body & Hair
H2 Extras
H2 Build Your Own Bundle
H2 Bundles & Value Packs
H2 Skincare Quiz
H2 Serum Quiz
H2 Face
H2 Body & Hair
H2 Bundles
H2 Travel
H2 Accessories
H2 Gift Cards
H2 Sign up for email
H2 Change Shipping Country
H3 Moisturizers
H3 Cleansers + Toners
H3 Eye
H3 Serums
H3 SPF
H3 Treatments
H3 Men’s Favorites
H3 Body Care
H3 Deodorant
H3 Hair Care
H3 Hand Care
H3 Men’s Favorites
H3 Travel Essentials
H3 Ursa Major Goods
H3 Gift Cards
H3 Sunny Start Eye Serum
H3 Golden Hour Recovery Cream
H3 Forest Alchemy Eye Cream
H3 Alpine Rich Cream
H3 Build your own bundle and save
H3 Brighten Up Vitamin C Serum
H3 Mountain Glow Serum
H3 Lunar Bloom Retinal Serum
H3 Forest Water Hyaluronic Serum
H3 Fantastic Face Wash
H3 Making Moves Milky Cleanser
H3 Essential Face Tonic
H3 Essential Face Wipes
H3 Fortifying Gel Moisturizer
H3 Green Slate Mineral Polish
H3 Take our skincare quiz
H3 Vital Spring Hydration Mask
H3 Bright & Easy 3-Minute Flash Mask
H3 Going Places Lip Balm
H3 Golden Hour Body Butter
H3 Golden Hour Dry Oil
H3 Golden Hour Body Serum
H3 Hoppin’ Fresh Deodorant
H3 Hoppin’ Fresh Bar Soap
H3 Hoppin’ Fresh Body Wash
H3 A free, full-sizedgift—on us!
H3 Go Easy Shampoo
H3 Go Easy Conditioner
H3 Botanic Buzz Hand Wash
H3 Botanic Buzz Body Lotion
H3 Botanic Buzz Hand Cream
H3 Forest Fix Deodorant
H3 Forest Fix Spray Deodorant
H3 Stellar Shave Cream
H3 Dew North Duo
H3 Everyday Essentials Skincare Bundle
H3 Co-Founder Emily’s Heavy Hitters
H3 Super Soother Skincare Bundle
H3 PM Power Pair
H3 Men’s Shave Kit
H3 Stay Hydrated Bundle
H3 Whole-Body Bliss Bundle
H3 Clean, effective skincare, straight up.
H3 Head-to-Toe Hydration Bundle
H3 Haircare Heroes Bundle
H3 Hoppin’ Fresh Body Care Bundle
H3 Hoppin’ Fresh Deodorant Three-Pack
H3 Hoppin’ Fresh Bar Soap Three-Pack
H3 Golden Hour Recovery Cream Traveler
H3 Essential Face Wipes (5-COUNT)
H3 Fantastic Face Wash Traveler
H3 Golden Hour Tote Bag
H3 Ursa Major Dry Brush
H3 Ursa Major Crew Socks
H3 Gift Wrap Kit
H3 Ursa Major Digital Gift Card
H3 Shop
H3 Help
H3 About
H3 Social
H4 MAKE IT YOURS
H4 AUTOMATICALLY ADDED TO ORDERS $125+
NAV_HEADER_HEADING_REPEATED_BODY Natural Face Products | Washes, Creams, & More – Ursa Major Skincare (https://ursamajorvt.com/collections/face/)
Title
Natural Face Products | Washes, Creams, & More – Ursa Major Skincare
Meta
When it comes to natural face care for men and women, we offer high impact products for low maintenance routines. Shop our facial care products and enjoy free shipping on orders $40+.
H1 Face
H2 Filters
H2 Face
H2 Body & Hair
H2 Extras
H2 Build Your Own Bundle
H2 Bundles & Value Packs
H2 Skincare Quiz
H2 Serum Quiz
H2 Sign up for email
H2 Change Shipping Country
H3 Moisturizers
H3 Cleansers + Toners
H3 Eye
H3 Serums
H3 SPF
H3 Treatments
H3 Men’s Favorites
H3 Body Care
H3 Deodorant
H3 Hair Care
H3 Hand Care
H3 Men’s Favorites
H3 Travel Essentials
H3 Ursa Major Goods
H3 Gift Cards
H3 Sunny Start Eye Serum
H3 Golden Hour Recovery Cream
H3 Forest Alchemy Eye Cream
H3 Alpine Rich Cream
H3 Fortifying Gel Moisturizer
H3 Mountain Glow Serum
H3 Brighten Up Vitamin C Serum
H3 Lunar Bloom Retinal Serum
H3 Forest Water Hyaluronic Serum
H3 Fantastic Face Wash
H3 Making Moves Milky Cleanser
H3 Essential Face Tonic
H3 A breath of fresh air in skincare
H3 Essential Face Wipes
H3 Green Slate Mineral Polish
H3 Bright & Easy 3-Minute Flash Mask
H3 Vital Spring Hydration Mask
H3 Stellar Shave Cream
H3 Going Places Lip Balm
H3 Head-to-Toe Hydration Bundle
H3 Dew North Duo
H3 Everyday Essentials Skincare Bundle
H3 Stay Hydrated Bundle
H3 Co-Founder Emily’s Heavy Hitters
H3 Super Soother Skincare Bundle
H3 PM Power Pair
H3 Shop
H3 Help
H3 About
H3 Social
NAV_HEADER_HEADING_REPEATED_BODY Body & Hair Products | Ursa Major Skincare (https://ursamajorvt.com/collections/hair-body/)
Title
Body & Hair Products | Ursa Major Skincare
Meta
Our line of natural hair care and body care products includes daily shampoo, daily conditioner, deodorant, bar soap, body lotion, shave cream and more. Enjoy free ground shipping on orders $40+ and 15% off your first order.
H1 Body & Hair
H2 Filters
H2 Face
H2 Body & Hair
H2 Extras
H2 Build Your Own Bundle
H2 Bundles & Value Packs
H2 Skincare Quiz
H2 Serum Quiz
H2 Sign up for email
H2 Change Shipping Country
H3 Moisturizers
H3 Cleansers + Toners
H3 Eye
H3 Serums
H3 SPF
H3 Treatments
H3 Men’s Favorites
H3 Body Care
H3 Deodorant
H3 Hair Care
H3 Hand Care
H3 Men’s Favorites
H3 Travel Essentials
H3 Ursa Major Goods
H3 Gift Cards
H3 Golden Hour Body Butter
H3 Golden Hour Dry Oil
H3 Golden Hour Body Serum
H3 Ursa Major Dry Brush
H3 Whole-Body Bliss Bundle
H3 Head-to-Toe Hydration Bundle
H3 A breath of fresh air in skincare
H3 Hoppin’ Fresh Deodorant
H3 Hoppin’ Fresh Deodorant Three-Pack
H3 Hoppin’ Fresh Bar Soap
H3 Hoppin’ Fresh Bar Soap Three-Pack
H3 Hoppin’ Fresh Body Wash
H3 Hoppin’ Fresh Body Care Bundle
H3 Forest Fix Deodorant
H3 Forest Fix Spray Deodorant
H3 Stellar Shave Cream
H3 Go Easy Shampoo
H3 Go Easy Conditioner
H3 Haircare Heroes Bundle
H3 Botanic Buzz Hand Wash
H3 Botanic Buzz Body Lotion
H3 Botanic Buzz Hand Cream
H3 Shop
H3 Help
H3 About
H3 Social
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://ursamajorvt.com) Ursa Major | A Fresh Take on Clean Skin Care – Ursa Major Skincare
[H2] Bestsellers This is a carousel with auto-rotating products slides. Please jump to a slide with the slide dots. BESTSELLER [H3] Golden Hour Recovery Cream An incredibly nourishing, yet fast-absorbing face cream. An incredibly nourishing, yet fast-absorbing face cream. 4.5 Rated 4.5 out of 5 stars4.5 Stars (7,426 Reviews) Select option for Golden Hour Recovery Cream 1.57 FL OZ Add to Cart • Notify Me BESTSELLER [H3] Brighten Up Vitamin C Serum A concentrated brightening serum for radiant, even-toned skin. A concentrated brightening serum for radiant, even-toned skin. 4.4 Rated 4.4 out of 5 stars4.4 Stars (2,010 Reviews) Select option for Brighten Up Vitamin C Serum 1 FL OZ Add to Cart • Notify Me BESTSELLER [H3] Fantastic Face Wash A super-fresh foaming cleansing gel for clear, balanced skin. A super-fresh foaming cleansing gel for clear, balanced skin. 4.7 Rated 4.7 out of 5 stars4.7 Stars (1,946 Reviews) Select option for Fantastic Face Wash 10.24 FL OZ 4 FL OZ 1.96 FL OZ Select Size • Add to Cart • Notify Me 20% OFF [H3] Forest Alchemy Eye Cream A rich, ultra-nourishing cream to visibly rejuvenate eyes. A rich, ultra-nourishing cream to visibly rejuvenate eyes. 4.3 Rated 4.3 out of 5 stars4.3 Stars (2,203 Reviews) Select option for Forest Alchemy Eye Cream 0.5 FL OZ Add to Cart • Notify Me BESTSELLER [H3] Mountain Glow Serum A deeply rejuvenating serum that supports firm, glowy skin. A deeply rejuvenating serum that supports firm, glowy skin. 4.7 Rated 4.7 out of 5 stars4.7 Stars (2,418 Reviews) Select option for Mountain Glow Serum 1 FL OZ Add to Cart • Notify Me [H3] Alpine Rich Cream A rich, barrier-replenishing cream to hydrate & plump skin. A rich, barrier-replenishing cream to hydrate & plump skin. 4.5 Rated 4.5 out of 5 stars4.5 Stars (889 Reviews) Select option for Alpine Rich Cream 1.69 FL OZ Add to Cart • Notify Me BESTSELLER [H3] Essential Face Wipes Individually-wrapped bamboo wipes for an on-the-go refresh. Individually-wrapped bamboo wipes for an on-the-go refresh. 4.8 Rated 4.8 out of 5 stars4.8 Stars (850 Reviews) Select option for Essential Face Wipes 40-COUNT (SAVE 10%) 20-COUNT 5-COUNT Select Count • Add to Cart • Notify Me [H3] Fortifying Gel Moisturizer A lightweight gel to calm, clarify, and hydrate skin. A lightweight gel to calm, clarify, and hydrate skin. 4.5 Rated 4.5 out of 5 stars4.5 Stars (242 Reviews) Select option for Fortifying Gel Moisturizer 1.7 FL OZ Add to Cart • Notify Me [H3] Golden Hour Body Butter A rich, melt-into-skin body butter to deeply hydrate dry skin. A rich, melt-into-skin body butter to deeply hydrate dry skin. 4.6 Rated 4.6 out of 5 stars4.6 Stars (160 Reviews) Select option for Golden Hour Body Butter 6.7 FL OZ Add to Cart • Notify Me BESTSELLER [H3] Hoppin’ Fresh Deodorant A crisp, cooling aluminum and baking soda-free stick deodorant. A crisp, cooling aluminum and baking soda-free stick deodorant. 4.4 Rated 4.4 out of 5 stars4.4 Stars (524 Reviews) Select option for Hoppin’ Fresh Deodorant 2.6 OZ Add to Cart • Notify Me [H3] Hoppin’ Fresh Body Wash A super-sudsy gel body wash with a cool zingy mint aroma. A super-sudsy gel body wash with a cool zingy mint aroma. 4.7 Rated 4.7 out of 5 stars4.7 Stars (43 Reviews) Select option for Hoppin’ Fresh Body Wash 10 FL OZ Add to Cart • Notify Me This is a carousel with auto-rotating products slides. Please jump to a slide with the slide dots. BESTSELLER [H3] Golden Hour Recovery Cream An incredibly nourishing, yet fast-absorbing face cream. An incredibly nourishing, yet fast-absorbing face cream. 4.5 Rated 4.5 out of 5 stars4.5 Stars (7,426 Reviews) Select option for Golden Hour Recovery Cream 1.57 FL OZ Add to Cart • Notify Me BESTSELLER [H3] Brighten Up Vitamin C Serum A concentrated brightening serum for radiant, even-toned skin. A concentrated brightening serum for radiant, even-toned skin. 4.4 Rated 4.4 out of 5 stars4.4 Stars (2,010 Reviews) Select option for Brighten Up Vitamin C Serum 1 FL OZ Add to Cart • Notify Me BESTSELLER [H3] Fantastic Face Wash A super-fresh foaming cleansing gel for clear, balanced skin. A super-fresh foaming cleansing gel for clear, balanced skin. 4.7 Rated 4.7 out of 5 stars4.7 Stars (1,946 Reviews) Select option for Fantastic Face Wash 10.24 FL OZ 4 FL OZ 1.96 FL OZ Select Size • Add to Cart • Notify Me 20% OFF [H3] Forest Alchemy Eye Cream A rich, ultra-nourishing cream to visibly rejuvenate eyes. A rich, ultra-nourishing cream to visibly rejuvenate eyes. 4.3 Rated 4.3 out of 5 stars4.3 Stars (2,203 Reviews) Select option for Forest Alchemy Eye Cream 0.5 FL OZ Add to Cart • Notify Me BESTSELLER [H3] Mountain Glow Serum A deeply rejuvenating serum that supports firm, glowy skin. A deeply rejuvenating serum that supports firm, glowy skin. 4.7 Rated 4.7 out of 5 stars4.7 Stars (2,418 Reviews) Select option for Mountain Glow Serum 1 FL OZ Add to Cart • Notify Me [H3] Alpine Rich Cream A rich, barrier-replenishing cream to hydrate & plump skin. A rich, barrier-replenishing cream to hydrate & plump skin. 4.5 Rated 4.5 out of 5 stars4.5 Stars (889 Reviews) Select option for Alpine Rich Cream 1.69 FL OZ Add to Cart • Notify Me BESTSELLER [H3] Essential Face Wipes Individually-wrapped bamboo wipes for an on-the-go refresh. Individually-wrapped bamboo wipes for an on-the-go refresh. 4.8 Rated 4.8 out of 5 stars4.8 Stars (850 Reviews) Select option for Essential Face Wipes 40-COUNT (SAVE 10%) 20-COUNT 5-COUNT Select Count • Add to Cart • Notify Me [H3] Fortifying Gel Moisturizer A lightweight gel to calm, clarify, and hydrate skin. A lightweight gel to calm, clarify, and hydrate skin. 4.5 Rated 4.5 out of 5 stars4.5 Stars (242 Reviews) Select option for Fortifying Gel Moisturizer 1.7 FL OZ Add to Cart • Notify Me [H3] Golden Hour Body Butter A rich, melt-into-skin body butter to deeply hydrate dry skin. A rich, melt-into-skin body butter to deeply hydrate dry skin. 4.6 Rated 4.6 out of 5 stars4.6 Stars (160 Reviews) Select option for Golden Hour Body Butter 6.7 FL OZ Add to Cart • Notify Me BESTSELLER [H3] Hoppin’ Fresh Deodorant A crisp, cooling aluminum and baking soda-free stick deodorant. A crisp, cooling aluminum and baking soda-free stick deodorant. 4.4 Rated 4.4 out of 5 stars4.4 Stars (524 Reviews) Select option for Hoppin’ Fresh Deodorant 2.6 OZ Add to Cart • Notify Me [H3] Hoppin’ Fresh Body Wash A super-sudsy gel body wash with a cool zingy mint aroma. A super-sudsy gel body wash with a cool zingy mint aroma. 4.7 Rated 4.7 out of 5 stars4.7 Stars (43 Reviews) Select option for Hoppin’ Fresh Body Wash 10 FL OZ Add to Cart • Notify Me [H2] Build your routine & save Build your routine & save Mix, match, and save extra on clean daily essentials for face & body. Mix, match, and save extra on clean daily essentials for face & body. BUILD YOUR BUNDLE [H2] Our supernatural formulas Our supernatural formulas clean, healthy ingredients clean, healthy ingredients powerful forest-found actives powerful forest-found actives sublime textures & aromas sublime textures & aromas RESPONSIBLY MADE RESPONSIBLY MADE [H2] Our Products [H3] New [H3] New [H3] Face [H3] Face [H3] Bestsellers [H3] Bestsellers [H3] Body & Hair [H3] Body & Hair This is a carousel with auto-rotating testimonials slides. Please jump to a slide with the slide dots. [H2] “Its formulas are hugely effective.” [IMG: GOOP logo] [H2] “An absolute favorite.” [IMG: Motherly logo] [H2] “Fast becoming an affordable favorite.” [IMG: Well + Good logo] [H2] “Amazing and full of certified goodness.” [IMG: Into the Gloss] [H2] “All natural and super refreshing.” [IMG: Forbes logo] Stop slide rotation Start slide rotation [H2] Made for skin and spirit™ Made for skin and spirit™ We create forest-powered skincare with proven ingredients—and no BS—so you can truly thrive, inside and out. We create forest-powered skincare with proven ingredients—and no BS—so you can truly thrive, inside and out. LEARN MORE [H2] Keep exploring Follow us @ursamajorvt and share your adventures for a chance to be featured #ursamajorvt
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SUB-PAGE (https://ursamajorvt.com/collections/shop-all/) Shop All Products | Ursa Major Skincare
[H1] Shop All [H2] Face NEW [H3] Sunny Start Eye Serum A revitalizing serum to tighten, brighten, and de-puff eyes. A revitalizing serum to tighten, brighten, and de-puff eyes. 4.3 Rated 4.3 out of 5 stars4.3 Stars (80 Reviews) Select option for Sunny Start Eye Serum 1 FL OZ Add to Cart • Notify Me BESTSELLER [H3] Golden Hour Recovery Cream An incredibly nourishing, yet fast-absorbing face cream. An incredibly nourishing, yet fast-absorbing face cream. 4.5 Rated 4.5 out of 5 stars4.5 Stars (7,426 Reviews) Select option for Golden Hour Recovery Cream 1.57 FL OZ Add to Cart • Notify Me 20% OFF [H3] Forest Alchemy Eye Cream A rich, ultra-nourishing cream to visibly rejuvenate eyes. A rich, ultra-nourishing cream to visibly rejuvenate eyes. 4.3 Rated 4.3 out of 5 stars4.3 Stars (2,203 Reviews) Select option for Forest Alchemy Eye Cream 0.5 FL OZ Add to Cart • Notify Me [H3] Alpine Rich Cream A rich, barrier-replenishing cream to hydrate & plump skin. A rich, barrier-replenishing cream to hydrate & plump skin. 4.5 Rated 4.5 out of 5 stars4.5 Stars (889 Reviews) Select option for Alpine Rich Cream 1.69 FL OZ Add to Cart • Notify Me [H4] MAKE IT YOURS [H3] Build your own bundle and save GET STARTED BESTSELLER [H3] Brighten Up Vitamin C Serum A concentrated brightening serum for radiant, even-toned skin. A concentrated brightening serum for radiant, even-toned skin. 4.4 Rated 4.4 out of 5 stars4.4 Stars (2,010 Reviews) Select option for Brighten Up Vitamin C Serum 1 FL OZ Add to Cart • Notify Me BESTSELLER [H3] Mountain Glow Serum A deeply rejuvenating serum that supports firm, glowy skin. A deeply rejuvenating serum that supports firm, glowy skin. 4.7 Rated 4.7 out of 5 stars4.7 Stars (2,418 Reviews) Select option for Mountain Glow Serum 1 FL OZ Add to Cart • Notify Me [H3] Lunar Bloom Retinal Serum A renewing nighttime serum for smooth, youthful-looking skin. A renewing nighttime serum for smooth, youthful-looking skin. 4.7 Rated 4.7 out of 5 stars4.7 Stars (340 Reviews) Select option for Lunar Bloom Retinal Serum 1 FL OZ Add to Cart • Notify Me 20% OFF [H3] Forest Water Hyaluronic Serum A thirst-quenching serum to deeply hydrate and plump skin. A thirst-quenching serum to deeply hydrate and plump skin. 4.6 Rated 4.6 out of 5 stars4.6 Stars (387 Reviews) Select option for Forest Water Hyaluronic Serum 1 FL OZ Add to Cart • Notify Me BESTSELLER [H3] Fantastic Face Wash A super-fresh foaming cleansing gel for clear, balanced skin. A super-fresh foaming cleansing gel for clear, balanced skin. 4.7 Rated 4.7 out of 5 stars4.7 Stars (1,946 Reviews) Select option for Fantastic Face Wash 10.24 FL OZ 4 FL OZ 1.96 FL OZ Select Size • Add to Cart • Notify Me [H3] Making Moves Milky Cleanser A super-soothing cleansing milk for soft, hydrated skin. A super-soothing cleansing milk for soft, hydrated skin. 4.5 Rated 4.5 out of 5 stars4.5 Stars (486 Reviews) Select option for Making Moves Milky Cleanser 4 FL OZ Add to Cart • Notify Me [H3] Essential Face Tonic An all-in-one toner for clearer, brighter, more balanced skin. An all-in-one toner for clearer, brighter, more balanced skin. 4.7 Rated 4.7 out of 5 stars4.7 Stars (459 Reviews) Select option for Essential Face Tonic 4 FL OZ Add to Cart • Notify Me BESTSELLER [H3] Essential Face Wipes Individually-wrapped bamboo wipes for an on-the-go refresh. Individually-wrapped bamboo wipes for an on-the-go refresh. 4.8 Rated 4.8 out of 5 stars4.8 Stars (850 Reviews) Select option for Essential Face Wipes 40-COUNT (SAVE 10%) 20-COUNT 5-COUNT Select Count • Add to Cart • Notify Me [H3] Fortifying Gel Moisturizer A lightweight gel to calm, clarify, and hydrate skin. A lightweight gel to calm, clarify, and hydrate skin. 4.5 Rated 4.5 out of 5 stars4.5 Stars (242 Reviews) Select option for Fortifying Gel Moisturizer 1.7 FL OZ Add to Cart • Notify Me BESTSELLER [H3] Green Slate Mineral Polish A deeply exfoliating mineral polish to smooth and clarify skin. A deeply exfoliating mineral polish to smooth and clarify skin. 4.8 Rated 4.8 out of 5 stars4.8 Stars (323 Reviews) Select option for Green Slate Mineral Polish 3.88 FL OZ Add to Cart • Notify Me [H4] [H3] Take our skincare quiz GET 15% OFF NEW [H3] Vital Spring Hydration Mask A fast-acting face mask to plump & hydrate skin in minutes. A fast-acting face mask to plump & hydrate skin in minutes. 4.7 Rated 4.7 out of 5 stars4.7 Stars (55 Reviews) Select option for Vital Spring Hydration Mask 1.69 FL OZ Add to Cart • Notify Me [H3] Bright & Easy 3-Minute Flash Mask A fast-acting enzyme mask to gently exfoliate & tone skin. A fast-acting enzyme mask to gently exfoliate & tone skin. 4.7 Rated 4.7 out of 5 stars4.7 Stars (184 Reviews) Select option for Bright & Easy 3-Minute Flash Mask 1.57 FL OZ Add to Cart • Notify Me [H3] Going Places Lip Balm A clean lip balm for soft, hydrated lips anytime, anywhere. A clean lip balm for soft, hydrated lips anytime, anywhere. 4.3 Rated 4.3 out of 5 stars4.3 Stars (432 Reviews) Select option for Going Places Lip Balm 0.5 OZ Add to Cart • Notify Me [H2] Body & Hair [H3] Golden Hour Body Butter A rich, melt-into-skin body butter to deeply hydrate dry skin. A rich, melt-into-skin body butter to deeply hydrate dry skin. 4.6 Rated 4.6 out of 5 stars4.6 Stars (160 Reviews) Select option for Golden Hour Body Butter 6.7 FL OZ Add to Cart • Notify Me [H3] Golden Hour Dry Oil A nourishing, dry-finish oil to support healthy skin & hair. A nourishing, dry-finish oil to support healthy skin & hair. 4.6 Rated 4.6 out of 5 stars4.6 Stars (130 Reviews) Select option for Golden Hour Dry Oil 5 FL OZ Add to Cart • Notify Me [H3] Golden Hour Body Serum A targeted body treatment for firmer, smoother-looking skin. A targeted body treatment for firmer, smoother-looking skin. 4.5 Rated 4.5 out of 5 stars4.5 Stars (98 Reviews) Select option for Golden Hour Body Serum 5 FL OZ Add to Cart • Notify Me BESTSELLER [H3] Hoppin’ Fresh Deodorant A crisp, cooling aluminum and baking soda-free stick deodorant. A crisp, cooling aluminum and baking soda-free stick deodorant. 4.4 Rated 4.4 out of 5 stars4.4 Stars (524 Reviews) Select option for Hoppin’ Fresh Deodorant 2.6 OZ Add to Cart • Notify Me [H3] Hoppin’ Fresh Bar Soap A scrubby bar soap with a crisp, cool aroma & creamy lather. A scrubby bar soap with a crisp, cool aroma & creamy lather. 4.8 Rated 4.8 out of 5 stars4.8 Stars (303 Reviews) Select option for Hoppin’ Fresh Bar Soap 5 OZ Add to Cart • Notify Me [H3] Hoppin’ Fresh Body Wash A super-sudsy gel body wash with a cool zingy mint aroma. A super-sudsy gel body wash with a cool zingy mint aroma. 4.7 Rated 4.7 out of 5 stars4.7 Stars (43 Reviews) Select option for Hoppin’ Fresh Body Wash 10 FL OZ Add to Cart • Notify Me [H4] AUTOMATICALLY ADDED TO ORDERS $125+ [H3] A free, full-sizedgift—on us! SHOP NOW [H3] Go Easy Shampoo A naturally nourishing daily shampoo for soft, healthy hair. A naturally nourishing daily shampoo for soft, healthy hair. 4.6 Rated 4.6 out of 5 stars4.6 Stars (326 Reviews) Select option for Go Easy Shampoo 10 FL OZ Add to Cart • Notify Me [H3] Go Easy Conditioner A nourishing daily conditioner for soft, easy-to-manage hair. A nourishing daily conditioner for soft, easy-to-manage hair. 4.4 Rated 4.4 out of 5 stars4.4 Stars (198 Reviews) Select option for Go Easy Conditioner 10 FL OZ Add to Cart • Notify Me 20% OFF [H3] Botanic Buzz Hand Wash A bright botanical wash for clean, comfortably hydrated hands. A bright botanical wash for clean, comfortably hydrated hands. 4.8 Rated 4.8 out of 5 stars4.8 Stars (50 Reviews) Select option for Botanic Buzz Hand Wash 10 FL OZ Add to Cart • Notify Me 20% OFF [H3] Botanic Buzz Body Lotion A light, silky body lotion with a bright herbal citrus aroma. A light, silky body lotion with a bright herbal citrus aroma. 4.4 Rated 4.4 out of 5 stars4.4 Stars (201 Reviews) Select option for Botanic Buzz Body Lotion 7.4 FL OZ Add to Cart • Notify Me [H3] Botanic Buzz Hand Cream A silky, nourishing hand cream for soft, protected hands. A silky, nourishing hand cream for soft, protected hands. 4.6 Rated 4.6 out of 5 stars4.6 Stars (99 Reviews) Select option for Botanic Buzz Hand Cream 2 FL OZ Add to Cart • Notify Me [H3] Forest Fix Deodorant A forest-fresh aluminum and baking soda-free stick deodorant. A forest-fresh aluminum and baking soda-free stick deodorant. 4.3 Rated 4.3 out of 5 stars4.3 Stars (80 Reviews) Select option for Forest Fix Deodorant 2.6 OZ Add to Cart • Notify Me [H3] Forest Fix Spray Deodorant An aluminum-free spray deodorant with a forest-fresh aroma. An aluminum-free spray deodorant with a forest-fresh aroma. 4.4 Rated 4.4 out of 5 stars4.4 Stars (151 Reviews) Select option for Forest Fix Spray Deodorant 1.7 FL OZ Add to Cart • Notify Me [H3] Stellar Shave Cream A nourishing shave cream for a close, comfortable shave. A nourishing shave cream for a close, comfortable shave. 4.6 Rated 4.6 out of 5 stars4.6 Stars (164 Reviews) Select option for Stellar Shave Cream 5 FL OZ Add to Cart • Notify Me [H2] Bundles SAVE 10% [H3] Dew North Duo MADE TO: Restore deep moisture for a dewy glow. Restore deep moisture for a dewy glow. CONTAINS: Serum + moisturizer Serum + moisturizer 4.8 Rated 4.8 out of 5 stars4.8 Stars (556 Reviews) 2 items Add to Cart • Current price: $124.20 Notify Me SAVE 15% [H3] Everyday Essentials Skincare Bundle MADE TO: Support clear, even-toned skin daily. Support clear, even-toned skin daily. CONTAINS: Cleanser + serum + moisturizer Cleanser + serum + moisturizer 4.5 Rated 4.5 out of 5 stars4.5 Stars (10,064 Reviews) 3 items Add to Cart • Current price: $115.60 Notify Me
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SUB-PAGE (https://ursamajorvt.com/collections/face/) Natural Face Products | Washes, Creams, & More – Ursa Major Skincare
[H1] Face Forest-fueled daily go-tos that work hard for your skin. Filters NEW [H3] Sunny Start Eye Serum A revitalizing serum to tighten, brighten, and de-puff eyes. A revitalizing serum to tighten, brighten, and de-puff eyes. 4.3 Rated 4.3 out of 5 stars4.3 Stars (80 Reviews) Select option for Sunny Start Eye Serum 1 FL OZ Add to Cart • Notify Me BESTSELLER [H3] Golden Hour Recovery Cream An incredibly nourishing, yet fast-absorbing face cream. An incredibly nourishing, yet fast-absorbing face cream. 4.5 Rated 4.5 out of 5 stars4.5 Stars (7,426 Reviews) Select option for Golden Hour Recovery Cream 1.57 FL OZ Add to Cart • Notify Me 20% OFF [H3] Forest Alchemy Eye Cream A rich, ultra-nourishing cream to visibly rejuvenate eyes. A rich, ultra-nourishing cream to visibly rejuvenate eyes. 4.3 Rated 4.3 out of 5 stars4.3 Stars (2,203 Reviews) Select option for Forest Alchemy Eye Cream 0.5 FL OZ Add to Cart • Notify Me [H3] Alpine Rich Cream A rich, barrier-replenishing cream to hydrate & plump skin. A rich, barrier-replenishing cream to hydrate & plump skin. 4.5 Rated 4.5 out of 5 stars4.5 Stars (889 Reviews) Select option for Alpine Rich Cream 1.69 FL OZ Add to Cart • Notify Me [H3] Fortifying Gel Moisturizer A lightweight gel to calm, clarify, and hydrate skin. A lightweight gel to calm, clarify, and hydrate skin. 4.5 Rated 4.5 out of 5 stars4.5 Stars (242 Reviews) Select option for Fortifying Gel Moisturizer 1.7 FL OZ Add to Cart • Notify Me BESTSELLER [H3] Mountain Glow Serum A deeply rejuvenating serum that supports firm, glowy skin. A deeply rejuvenating serum that supports firm, glowy skin. 4.7 Rated 4.7 out of 5 stars4.7 Stars (2,418 Reviews) Select option for Mountain Glow Serum 1 FL OZ Add to Cart • Notify Me BESTSELLER [H3] Brighten Up Vitamin C Serum A concentrated brightening serum for radiant, even-toned skin. A concentrated brightening serum for radiant, even-toned skin. 4.4 Rated 4.4 out of 5 stars4.4 Stars (2,010 Reviews) Select option for Brighten Up Vitamin C Serum 1 FL OZ Add to Cart • Notify Me [H3] Lunar Bloom Retinal Serum A renewing nighttime serum for smooth, youthful-looking skin. A renewing nighttime serum for smooth, youthful-looking skin. 4.7 Rated 4.7 out of 5 stars4.7 Stars (340 Reviews) Select option for Lunar Bloom Retinal Serum 1 FL OZ Add to Cart • Notify Me 20% OFF [H3] Forest Water Hyaluronic Serum A thirst-quenching serum to deeply hydrate and plump skin. A thirst-quenching serum to deeply hydrate and plump skin. 4.6 Rated 4.6 out of 5 stars4.6 Stars (387 Reviews) Select option for Forest Water Hyaluronic Serum 1 FL OZ Add to Cart • Notify Me BESTSELLER [H3] Fantastic Face Wash A super-fresh foaming cleansing gel for clear, balanced skin. A super-fresh foaming cleansing gel for clear, balanced skin. 4.7 Rated 4.7 out of 5 stars4.7 Stars (1,946 Reviews) Select option for Fantastic Face Wash 10.24 FL OZ 4 FL OZ 1.96 FL OZ Select Size • Add to Cart • Notify Me [H3] Making Moves Milky Cleanser A super-soothing cleansing milk for soft, hydrated skin. A super-soothing cleansing milk for soft, hydrated skin. 4.5 Rated 4.5 out of 5 stars4.5 Stars (486 Reviews) Select option for Making Moves Milky Cleanser 4 FL OZ Add to Cart • Notify Me [H3] Essential Face Tonic An all-in-one toner for clearer, brighter, more balanced skin. An all-in-one toner for clearer, brighter, more balanced skin. 4.7 Rated 4.7 out of 5 stars4.7 Stars (459 Reviews) Select option for Essential Face Tonic 4 FL OZ Add to Cart • Notify Me [IMG: A breath of <i>fresh air</i> in skincare] [H4] [H3] A breath of fresh air in skincare ABOUT US BESTSELLER [H3] Essential Face Wipes Individually-wrapped bamboo wipes for an on-the-go refresh. Individually-wrapped bamboo wipes for an on-the-go refresh. 4.8 Rated 4.8 out of 5 stars4.8 Stars (850 Reviews) Select option for Essential Face Wipes 40-COUNT (SAVE 10%) 20-COUNT 5-COUNT Select Count • Add to Cart • Notify Me BESTSELLER [H3] Green Slate Mineral Polish A deeply exfoliating mineral polish to smooth and clarify skin. A deeply exfoliating mineral polish to smooth and clarify skin. 4.8 Rated 4.8 out of 5 stars4.8 Stars (323 Reviews) Select option for Green Slate Mineral Polish 3.88 FL OZ Add to Cart • Notify Me [H3] Bright & Easy 3-Minute Flash Mask A fast-acting enzyme mask to gently exfoliate & tone skin. A fast-acting enzyme mask to gently exfoliate & tone skin. 4.7 Rated 4.7 out of 5 stars4.7 Stars (184 Reviews) Select option for Bright & Easy 3-Minute Flash Mask 1.57 FL OZ Add to Cart • Notify Me NEW [H3] Vital Spring Hydration Mask A fast-acting face mask to plump & hydrate skin in minutes. A fast-acting face mask to plump & hydrate skin in minutes. 4.7 Rated 4.7 out of 5 stars4.7 Stars (55 Reviews) Select option for Vital Spring Hydration Mask 1.69 FL OZ Add to Cart • Notify Me [H3] Stellar Shave Cream A nourishing shave cream for a close, comfortable shave. A nourishing shave cream for a close, comfortable shave. 4.6 Rated 4.6 out of 5 stars4.6 Stars (164 Reviews) Select option for Stellar Shave Cream 5 FL OZ Add to Cart • Notify Me [H3] Going Places Lip Balm A clean lip balm for soft, hydrated lips anytime, anywhere. A clean lip balm for soft, hydrated lips anytime, anywhere. 4.3 Rated 4.3 out of 5 stars4.3 Stars (432 Reviews) Select option for Going Places Lip Balm 0.5 OZ Add to Cart • Notify Me SAVE 10% [H3] Head-to-Toe Hydration Bundle MADE TO: Deeply hydrate from head to toe. Deeply hydrate from head to toe. CONTAINS: Moisturizer + body butter Moisturizer + body butter 4.5 Rated 4.5 out of 5 stars4.5 Stars (6,598 Reviews) 2 items Add to Cart • Current price: $91.80 Notify Me SAVE 10% [H3] Dew North Duo MADE TO: Restore deep moisture for a dewy glow. Restore deep moisture for a dewy glow. CONTAINS: Serum + moisturizer Serum + moisturizer 4.8 Rated 4.8 out of 5 stars4.8 Stars (556 Reviews) 2 items Add to Cart • Current price: $124.20 Notify Me SAVE 15% [H3] Everyday Essentials Skincare Bundle MADE TO: Support clear, even-toned skin daily. Support clear, even-toned skin daily. CONTAINS: Cleanser + serum + moisturizer Cleanser + serum + moisturizer 4.5 Rated 4.5 out of 5 stars4.5 Stars (10,064 Reviews) 3 items Add to Cart • Current price: $115.60 Notify Me SAVE 10% [H3] Stay Hydrated Bundle MADE TO: Hydrate and lock in lasting moisture. Hydrate and lock in lasting moisture. CONTAINS: Serum + moisturizer Serum + moisturizer 4.5 Rated 4.5 out of 5 stars4.5 Stars (7,083 Reviews) 2 items Add to Cart • Current price: $99.00 Notify Me SAVE 10% [H3] Co-Founder Emily’s Heavy Hitters MADE TO: Help address visible signs of aging. Help address visible signs of aging. CONTAINS: Serum + eye cream Serum + eye cream 4.5 Rated 4.5 out of 5 stars4.5 Stars (4,353 Reviews) 2 items Add to Cart • Current price: $131.40 Notify Me SAVE 10% [H3] Super Soother Skincare Bundle MADE TO: Soothe stressed, dehydrated skin. Soothe stressed, dehydrated skin. CONTAINS: Serum + moisturizer Serum + moisturizer 4.5 Rated 4.5 out of 5 stars4.5 Stars (8,450 Reviews) 2 items Add to Cart • Current price: $99.00 Notify Me SAVE 10% [H3] PM Power Pair MADE TO: Renew and replenish skin overnight. Renew and replenish skin overnight. CONTAINS: Serum + moisturizer Serum + moisturizer 4.8 Rated 4.8 out of 5 stars4.8 Stars (59 Reviews) 2 items Add to Cart • Current price: $129.60 Notify Me
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SUB-PAGE (https://ursamajorvt.com/collections/hair-body/) Body & Hair Products | Ursa Major Skincare
[H1] Body & Hair Everyday essentials that add a dose of freshness to your day. Filters [H3] Golden Hour Body Butter A rich, melt-into-skin body butter to deeply hydrate dry skin. A rich, melt-into-skin body butter to deeply hydrate dry skin. 4.6 Rated 4.6 out of 5 stars4.6 Stars (160 Reviews) Select option for Golden Hour Body Butter 6.7 FL OZ Add to Cart • Notify Me [H3] Golden Hour Dry Oil A nourishing, dry-finish oil to support healthy skin & hair. A nourishing, dry-finish oil to support healthy skin & hair. 4.6 Rated 4.6 out of 5 stars4.6 Stars (130 Reviews) Select option for Golden Hour Dry Oil 5 FL OZ Add to Cart • Notify Me [H3] Golden Hour Body Serum A targeted body treatment for firmer, smoother-looking skin. A targeted body treatment for firmer, smoother-looking skin. 4.5 Rated 4.5 out of 5 stars4.5 Stars (98 Reviews) Select option for Golden Hour Body Serum 5 FL OZ Add to Cart • Notify Me [H3] Ursa Major Dry Brush Buffs dryness & detoxes for soft, smooth, re-energized skin. Buffs dryness & detoxes for soft, smooth, re-energized skin. 4.4 Rated 4.4 out of 5 stars4.4 Stars (22 Reviews) Select option for Ursa Major Dry Brush ONE SIZE Add to Cart • Notify Me SAVE 10% [H3] Whole-Body Bliss Bundle MADE TO: Support healthy, nourished skin and hair. Support healthy, nourished skin and hair. CONTAINS: Dry oil + body serum Dry oil + body serum 4.6 Rated 4.6 out of 5 stars4.6 Stars (229 Reviews) 2 items Add to Cart • Current price: $91.80 Notify Me SAVE 10% [H3] Head-to-Toe Hydration Bundle MADE TO: Deeply hydrate from head to toe. Deeply hydrate from head to toe. CONTAINS: Moisturizer + body butter Moisturizer + body butter 4.5 Rated 4.5 out of 5 stars4.5 Stars (6,598 Reviews) 2 items Add to Cart • Current price: $91.80 Notify Me [IMG: A breath of <i>fresh air</i> in skincare] [H4] [H3] A breath of fresh air in skincare ABOUT US BESTSELLER [H3] Hoppin’ Fresh Deodorant A crisp, cooling aluminum and baking soda-free stick deodorant. 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CONTAINS: Three Hoppin’ Fresh Bar Soaps Three Hoppin’ Fresh Bar Soaps 4.8 Rated 4.8 out of 5 stars4.8 Stars (303 Reviews) 3 items Add to Cart • Current price: $35.70 Notify Me [H3] Hoppin’ Fresh Body Wash A super-sudsy gel body wash with a cool zingy mint aroma. A super-sudsy gel body wash with a cool zingy mint aroma. 4.7 Rated 4.7 out of 5 stars4.7 Stars (43 Reviews) Select option for Hoppin’ Fresh Body Wash 10 FL OZ Add to Cart • Notify Me SAVE 15% [H3] Hoppin’ Fresh Body Care Bundle MADE TO: Keep you feeling hoppin’ fresh all over. Keep you feeling hoppin’ fresh all over. CONTAINS: Bar soap + body wash + deodorant Bar soap + body wash + deodorant 3 items Add to Cart • Current price: $51.00 Notify Me [H3] Forest Fix Deodorant A forest-fresh aluminum and baking soda-free stick deodorant. A forest-fresh aluminum and baking soda-free stick deodorant. 4.3 Rated 4.3 out of 5 stars4.3 Stars (80 Reviews) Select option for Forest Fix Deodorant 2.6 OZ Add to Cart • Notify Me [H3] Forest Fix Spray Deodorant An aluminum-free spray deodorant with a forest-fresh aroma. An aluminum-free spray deodorant with a forest-fresh aroma. 4.4 Rated 4.4 out of 5 stars4.4 Stars (151 Reviews) Select option for Forest Fix Spray Deodorant 1.7 FL OZ Add to Cart • Notify Me [H3] Stellar Shave Cream A nourishing shave cream for a close, comfortable shave. A nourishing shave cream for a close, comfortable shave. 4.6 Rated 4.6 out of 5 stars4.6 Stars (164 Reviews) Select option for Stellar Shave Cream 5 FL OZ Add to Cart • Notify Me [H3] Go Easy Shampoo A naturally nourishing daily shampoo for soft, healthy hair. 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"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_MilkyCleanser_primary-only_89e579e4-c048-4477-b38b-acf5059f4e32.jpg?v=1774905493&width=1200"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.ursamajorvt.com/products/essential-face-tonic-1",
"name": "Essential Face Tonic",
"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_EssentialFaceTonic_primary-only.jpg?v=1774905520&width=1200"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.ursamajorvt.com/products/essential-face-wipes",
"name": "Essential Face Wipes",
"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_EssentialFaceWipes40ct_primary-only.jpg?v=1774905614&width=1200"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.ursamajorvt.com/products/green-slate-mineral-polish",
"name": "Green Slate Mineral Polish",
"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_GreenSlateMineralPolish_primary-only.jpg?v=1774905733&width=1200"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.ursamajorvt.com/products/bright-and-easy-flash-mask",
"name": "Bright & Easy 3-Minute Flash Mask",
"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_BrightEasyFlashMask_primary-only.jpg?v=1774905881&width=1200"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.ursamajorvt.com/products/vital-spring-hydration-mask",
"name": "Vital Spring Hydration Mask",
"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_VitalSpringHydrationMask_primary-only.jpg?v=1774905792&width=1200"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.ursamajorvt.com/products/stellar-shave-cream",
"name": "Stellar Shave Cream",
"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_StellarShaveCream_primary-only.jpg?v=1774919893&width=1200"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.ursamajorvt.com/products/going-places-lip-balm",
"name": "Going Places Lip Balm",
"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_GoingPlacesLipBalm_primary-only-v2.jpg?v=1775149691&width=1200"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.ursamajorvt.com/products/head-to-toe-hydration-bundle",
"name": "Head-to-Toe Hydration Bundle",
"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_Head-to-ToeHydrationBundle.png?v=1761851310&width=1200"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.ursamajorvt.com/products/dew-north-duo",
"name": "Dew North Duo",
"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_DewNorthDuo.jpg?v=1750158533&width=1200"
}
]
}
}
/collections/hair-body/
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "Body & Hair",
"url": "https://www.ursamajorvt.com/collections/hair-body",
"description": "Everyday essentials that add a dose of freshness to your day.",
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ursamajorvt.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Body & Hair",
"item": "https://www.ursamajorvt.com/collections/hair-body"
}
]
},
"mainEntityOfPage": {
"@type": "WebPage",
"url": "https://www.ursamajorvt.com/collections/hair-body"
},
"potentialAction": {
"@type": "SearchAction",
"url": "https://www.ursamajorvt.com/collections/hair-body",
"name": "Body & Hair",
"target": "https://www.ursamajorvt.com/collections/hair-body",
"query-input": "required name=q"
},
"mainEntity": {
"@type": "ItemList",
"url": "https://www.ursamajorvt.com/collections/hair-body",
"name": "Body & Hair",
"numberOfItems": 20,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.ursamajorvt.com/products/golden-hour-body-butter",
"name": "Golden Hour Body Butter",
"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_GoldenHourBodyButter_primary-only.jpg?v=1774919234&width=1200"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.ursamajorvt.com/products/golden-hour-dry-oil",
"name": "Golden Hour Dry Oil",
"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_GoldenHourDryOil_primary-only.jpg?v=1774919293&width=1200"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.ursamajorvt.com/products/golden-hour-body-serum",
"name": "Golden Hour Body Serum",
"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_GoldenHourBodySerum_primary-only.jpg?v=1774919354&width=1200"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.ursamajorvt.com/products/ursa-major-dry-brush",
"name": "Ursa Major Dry Brush",
"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_DryBrush_ce86fb94-2cce-43a5-83c6-c56ed9498084.jpg?v=1756492044&width=1200"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.ursamajorvt.com/products/whole-body-bliss-bundle",
"name": "Whole-Body Bliss Bundle",
"image": "https://www.ursamajorvt.com/cdn/shop/files/Whole-Body_Bliss_Bundle_PCP_01_3.jpg?v=1778267262&width=1200"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.ursamajorvt.com/products/head-to-toe-hydration-bundle",
"name": "Head-to-Toe Hydration Bundle",
"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_Head-to-ToeHydrationBundle.png?v=1761851310&width=1200"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.ursamajorvt.com/products/hoppin-fresh-deodorant",
"name": "Hoppin’ Fresh Deodorant",
"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_HoppinFreshDeo_primary-only.jpg?v=1774919412&width=1200"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.ursamajorvt.com/products/share-the-love-deo-set",
"name": "Hoppin’ Fresh Deodorant Three-Pack",
"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_HoppinFreshDeo3pk.jpg?v=1750158518&width=1200"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.ursamajorvt.com/products/hoppin-fresh-bar-soap",
"name": "Hoppin’ Fresh Bar Soap",
"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_HoppinFreshBarSoap_primary-only.jpg?v=1774919474&width=1200"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.ursamajorvt.com/products/hoppin-fresh-bar-soap-three-pack",
"name": "Hoppin’ Fresh Bar Soap Three-Pack",
"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_HoppinFreshBarSoap3pk.jpg?v=1750152148&width=1200"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.ursamajorvt.com/products/hoppin-fresh-body-wash",
"name": "Hoppin’ Fresh Body Wash",
"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_HoppinFreshBodyWash_primary-only.jpg?v=1774919979&width=1200"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.ursamajorvt.com/products/hoppin-fresh-bundle",
"name": "Hoppin’ Fresh Body Care Bundle",
"image": "https://www.ursamajorvt.com/cdn/shop/files/HoppinFresh_PLP_2000x2000_5ff819ab-4731-48a4-8415-a57a4df2ceee.jpg?v=1778180804&width=1200"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.ursamajorvt.com/products/forest-fix-deodorant",
"name": "Forest Fix Deodorant",
"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_ForestFixDeo_primary-only.jpg?v=1774919561&width=1200"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.ursamajorvt.com/products/forest-fix-spray-deodorant",
"name": "Forest Fix Spray Deodorant",
"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_ForestFixSprayDeo_primary-only.jpg?v=1774919500&width=1200"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.ursamajorvt.com/products/stellar-shave-cream",
"name": "Stellar Shave Cream",
"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_StellarShaveCream_primary-only.jpg?v=1774919893&width=1200"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.ursamajorvt.com/products/go-easy-daily-shampoo",
"name": "Go Easy Shampoo",
"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_GoEasyShampoo_primary-only.jpg?v=1774919621&width=1200"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.ursamajorvt.com/products/go-easy-daily-conditioner",
"name": "Go Easy Conditioner",
"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_GoEasyConditioner_primary-only.jpg?v=1774919680&width=1200"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.ursamajorvt.com/products/haircareheroesbundle",
"name": "Haircare Heroes Bundle",
"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_HaircareHeroes.jpg?v=1750172913&width=1200"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.ursamajorvt.com/products/botanic-buzz-hand-wash",
"name": "Botanic Buzz Hand Wash",
"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_BotanicBuzzHandWash_primary-only.jpg?v=1774919800&width=1200"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.ursamajorvt.com/products/botanic-buzz-body-lotion",
"name": "Botanic Buzz Body Lotion",
"image": "https://www.ursamajorvt.com/cdn/shop/files/PLP_BotanicBuzzBodyLotion_primary-only.jpg?v=1774919740&width=1200"
}
]
}
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Beauty, Cosmetics & Personal Care
45.2 Avg BS
Based on 1321 businesses audited.
BS Detector
Beauty, Cosmetics & Personal Care BS: Ursa Major Skincare (ursamajorvt.com)
https://ursamajorvt.com
📍 Industry: Beauty, Cosmetics & Personal Care
32
BS / 100
Ursa Major is a professionally executed skincare brand that largely avoids the most egregious ‘snake oil’ patterns by anchoring its claims in specific product counts and physical attributes. The score of 32 reflects a site that is heavy on high-quality marketing and social proof but light on the granular clinical transparency required for a perfect substance score. It is a credible brand that uses industry-standard ‘clean beauty’ fluff as a wrapper for legitimate product offerings.
Info Density
Power-words vs. Substance ratio.
11
37% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
11
55% BS
Commodity Fingerprint
Detection of industry clichés/templates.
7
47% BS
Identity & Authority
Expert verifiability & Schema depth.
3
20% BS
To reduce the BS score, Ursa Major should replace ‘supernatural’ and ‘spirit’ power words in H2 tags with specific ingredient percentages or clinical results. They must link the press logos (Forbes, GOOP) to the actual external reviews to move them from ‘Trust Theatre’ to ‘Verified Proof.’ Adding Person schema for Co-Founder Emily and formulators would close the authority gap. Finally, including a link to the ’30-day guarantee’ terms or a clinical study summary would substantiate the boldest performance claims.
The site perfectly aligns with the Beauty, Cosmetics & Personal Care category. Content across all pages focuses on topical treatments including serums, cleansers, and moisturizers with specific industry terminology like Retinal, Vitamin C, and Hyaluronic acid.
“The score was primarily driven by the Trust and Proof pillar (11/20) due to unlinked media logos and the Information Density pillar (11/30) due to repetitive 'forest' marketing slogans. The site scored perfectly in Semantic Coherence (0/20) as its homepage promises align with its product categories. The Commodity Fingerprint (7/15) is average for the skincare industry, where certain clichés are nearly unavoidable.”
Verified Analysis Date: June 20, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Ursa Major Skincare, captured on June 20, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Ursa Major Skincare: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ursamajorvt.com to view the most current version of its content and learn from the source what this company is about and what it offers.