Training Example: Service Employees International Union (SEIU) – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Charities, Nonprofits & NGOs
Generic Claims: making a difference, changing lives, creating lasting impact, every donation counts…
Red Flags: no charity registration number, no published financial statements, emotional appeals without program specifics, vague impact claims without numbers…
Semantic Drift Patterns: homepage shows field work but programs page is vague, claims direct impact but finances show high admin ratios, mission targets one population but programs serve another, impact numbers on homepage not supported by program details…
Proof Expectations: published annual financial reports, charity registration number and regulatory body, specific program outcomes with measurable data, administrative-to-program spending ratios…

Service Employees International Union (SEIU)

(https://seiu.org) 📸 Data Snapshot: June 19, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE SEIU Homepage – Service Employees International Union (SEIU) – Fighting for Unions for All so every worker can bargain for a better life. (https://seiu.org)
Title

SEIU Homepage – Service Employees International Union (SEIU) – Fighting for Unions for All so every worker can bargain for a better life.

Meta

We are the Service Employees International Union (SEIU), a union of about 2 million diverse members in healthcare, the public sector and property services who believe in and fight for our Vision for a Just Society: where all workers are valued and all people respected—no matter where we come from or what color we are; where all families and communities can thrive; and where we leave a better and more equitable world for generations to come.

H1 UNITE. FIGHT. WIN.
H2 Local Union Locator
H2 Press
H2 Union Difference
H2 Blog
H2 Champions Don’t Fly ICE Air
H2 Hands Off Our Vote!
H2 Somali caregivers didn’t ask to be targets. They asked to care for kids, and now they’re being treated like suspects in their own neighborhoods.
H2 Valuing Care Work: Caring for Caregivers Through Respect & Understanding
H2 Member Stories
H2 In The News
H2 UCLA doctors and nurses rallied to bring attention to overcrowding conditions and more
H2 UK campus workers, labor unions hold on-campus rally against job outsourcing
H2 Rain, sleet and low pay: Charlotte Douglas airport workers say they’ve had enough
H3 About
H3 Blog
H3 Members
H3 Press
H3 Join Us
H3 #Juneteenth
H3 100,000 rideshare drivers across Illinois won the right to form a union!
H3 We Celebrate with Pride!
H3 App Drivers Union: the largest private sector workforce to win union recognition since 1941!
H3 5,000+ Penn State faculty members who just WON their union!
H3 Minimum Wage IS PATHETIC in every State
H3 Jordan Sillito, Paraeducator,
H3 Demetrus Dugar, Security Officer,
H3 Tami O’Marro, RN, BSN,
H4 We are the Service Employees International Union (SEIU), a union of about 2 million diverse members in healthcare, the public sector and property services who believe in and fight for our Vision for a Just Society: where all workers are valued and all people respected—no matter where we come from or what color we are; where all families and communities can thrive; and where we leave a better and more equitable world for generations to come.
H5 About Us
H5 Members
H5 Press
H5 Join Us
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER SEIU Members – Service Employees International Union (SEIU) – Fighting for Unions for All so every worker can bargain for a better life. (https://seiu.org/members/)
Title

SEIU Members – Service Employees International Union (SEIU) – Fighting for Unions for All so every worker can bargain for a better life.

Meta

We are the Service Employees International Union (SEIU), a union of about 2 million diverse members in healthcare, the public sector and property services who believe in and fight for our Vision for a Just Society: where all workers are valued and all people respected—no matter where we come from or what color we are; where all families and communities can thrive; and where we leave a better and more equitable world for generations to come.

H1 Members
H2 Who We Are
H2 Find My Local
H2 Member Resources
H2 Union Difference
H2 Member Stories
H2 Groups
H3 About
H3 Blog
H3 Members
H3 Press
H3 Join Us
H3 Jordan Sillito, Paraeducator,
H3 Demetrus Dugar, Security Officer,
H3 Tami O’Marro, RN, BSN,
H4 Every day, the 2 million members of the Service Employees International Union (SEIU) save lives, care for the sick, help seniors and people with disabilities live independently, educate children, and keep our communities clean, safe, and healthy. We work in a wide variety of settings including hospitals and nursing homes, public schools, universities, airports, libraries, law enforcement, and commercial office buildings, just to name a few.
H4 Being a Union Member Makes a Big Difference
H4 A few examples
H4 People Working with Disabilities (PWD) Caucus
H4 Latino Caucus
H4 SEIU Rise
H4 African American Caucus
H4 Asian-Pacific Islander Caucus
H4 Lavender Caucus
H4 Retiree Council
H5 About Us
H5 Members
H5 Press
H5 Join Us
NAV_HEADER_HEADING_REPEATED_FOOTER About – Service Employees International Union (SEIU) – Fighting for Unions for All so every worker can bargain for a better life. (https://seiu.org/about/)
Title

About – Service Employees International Union (SEIU) – Fighting for Unions for All so every worker can bargain for a better life.

Meta

We are the Service Employees International Union (SEIU), a union of about 2 million diverse members in healthcare, the public sector and property services who believe in and fight for our Vision for a Just Society: where all workers are valued and all people respected—no matter where we come from or what color we are; where all families and communities can thrive; and where we leave a better and more equitable world for generations to come.

H1 About
H2 About Us
H2 History
H2 Leadership
H2 Directory
H2 Connect
H3 About
H3 Blog
H3 Members
H3 Press
H3 Join Us
H3 1921
H3 1934
H3 1941
H3 1953
H3 1961
H3 1968
H3 1975
H3 1980’s
H3 1984
H3 1990
H3 1992
H3 1999
H3 2000
H3 2005
H3 2010
H3 2012
H3 2013
H3 2020
H3 2021
H3 2021
H3 2024
H3 2024
H3 2024
H3 2024
H3 1921:  Workers Form the Building Service Employees Union
H3 1934:  New York Building Workers Strike & Win Their Union
H3 1941:  Healthcare Workers Join BSEIU and Win Ground-Breaking Contract
H3 1953:  Public Workers Join BSEIU
H3 1961:  BSEIU Fights for Civil Rights
H3 1968:  BSEIU Officially Becomes SEIU
H3 1975:  Working Women’s Movement 9 to 5 Joins with SEIU
H3 1980’s:  Home Care Workers Win Their Union
H3 1984:  As Healthcare Members Fight HIV/AIDS Crisis, Union Advocates for LGBT Members
H3 1990:  Janitors Rise Up for Justice
H3 1992:  SEIU reaches one million members.
H3 1999:  Airport Workers in Los Angeles Unite, Leading to Nationwide Campaign
H3 2000:  First Security Officers Win Their Union with SEIU
H3 2005:  Childcare Workers Win a Union & Launch a National Campaign
H3 2010:  First Woman Elected to Lead SEIU
H3 2012:  Fast Food Workers Help Ignite Low-Wage Worker Movement
H3 2013:  Higher Education Workers Begin to Organize
H3 2020:  SEIU Members Led on Covid Front Lines
H3 2021:  We Celebrated 100 Years!
H3 2021:  Starbucks Workers Ignited a Movement
H3 2024:  Gig Drivers Won Historic Organizing Victory
H3 2024:  Southern Workers Ramped Up Organizing Efforts
H3 2024:  CA Fast Food Workers Won Historic Minimum Wage
H3 2024:  Members Elected First Black Woman SEIU President
H3 Select the department you would like to contact from the dropdown below.
H4 We are the Service Employees International Union (SEIU), an organization of 2 million members united by the belief in the dignity and worth of workers and the services they provide — and dedicated to improving the lives of workers and their families and creating a more just and humane society.
H4 April Verrett, President
H4 Rocío Sáenz, Secretary-Treasurer
H4 Neal Bisno, Executive Vice President
H4 Joseph Bryant, Executive Vice President
H4 Heather Conroy, Executive Vice President
H4 Leslie Frane, Executive Vice President
H4 General Phone Numbers
H4 Department Phone Numbers
H5 About Us
H5 Members
H5 Press
H5 Join Us
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Press – Fighting for Unions for All so every worker can bargain for a better life. (https://seiu.org/press/)
Title

Press – Fighting for Unions for All so every worker can bargain for a better life.

Meta

We are the Service Employees International Union, an organization of 2-million members united by the belief in the dignity and worth of workers and the services they provide and dedicated to improving the lives of workers and their families and creating a more just and humane society.

H1 Press
H2 About Us
H2 Releases
H2 Press Kits
H2 Connect
H3 About
H3 Blog
H3 Members
H3 Press
H3 Join Us
H4 SEIU unites 2 million diverse members in the United States, Canada and Puerto Rico. SEIU members working in the healthcare industry, public sector and property services believe in the power of joining together on the job to win higher wages and benefits and to create better communities while fighting for a more just society and an economy that works for all of us, not just corporations and the wealthy.
H4 Working people respond to Reconciliation 2.0 Bill
H4 SEIU’s Verrett, Thomas, and Contreras: Governor Spanberger has betrayed her promise to Virginia’s workers
H4 Statement from SEIU International President April Verrett on the Passing of George Gresham
H4 SEIU President April Verrett Condemns Supreme Court Decision Gutting the Voting Rights Act of 1965
H4 April Verrett,
H4 President
H4 April, Verrett, President
H4 Rocío Sáenz,
H4 Secretary-Treasurer
H4 Rocío, Sáenz, Secretary-Treasurer
H4 Neal Bisno,
H4 Executive Vice President
H4 Neal, Bisno, Executive Vice President
H4 Joseph Bryant,
H4 Executive Vice President
H4 Joseph, Bryant, Executive Vice President
H4 Heather Conroy,
H4 Executive Vice President
H4 Heather, Conroy, Executive Vice President
H4 Leslie Frane,
H4 Executive Vice President
H4 Leslie, Frane, Executive Vice President
H5 About Us
H5 Members
H5 Press
H5 Join Us
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://seiu.org) SEIU Homepage – Service Employees International Union (SEIU) – Fighting for Unions for All so every worker can bargain for a better life.
[H4]
We are the Service Employees International Union (SEIU), a union of about 2 million diverse members in healthcare, the public sector and property services who believe in and fight for our Vision for a Just Society: where all workers are valued and all people respected—no matter where we come from or what color we are; where all families and communities can thrive; and where we leave a better and more equitable world for generations to come.

[H1]
Latest Updates

[H3]
#Juneteenth

Share about the legacy worth fighting for

[H1]
Latest Updates

[H3]
100,000 rideshare drivers across Illinois won the right to form a union!

Share the news on the Rideshare Drivers’ Union Bill

[H1]
Latest Updates

[H3]
We Celebrate with Pride!

AMPLIFY! LOUD AND PROUD!

[H1]
Latest Updates

[H3]
App Drivers Union: the largest private sector workforce to win union recognition since 1941!

Check out MA drivers showing the country what’s possible!

[H1]
Latest Updates

[H3]
5,000+ Penn State faculty members who just WON their union!

Shout Out On Instagram

[H1]
Latest Updates

[H3]
Minimum Wage IS PATHETIC in every State

Take A Look

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[H2]
Local Union Locator
Find your SEIU Local to get connected, learn how workers are organizing near you, or access your workplace bargaining agreement.

Local Union Locator

[IMG: Local Union Locator Card Image]

[H2]
Press
SEIU unites 2 million diverse members fighting for dignity, safety, and respect at work and in our communities. Our press team provides statements, releases, and resources on the issues shaping workers’ lives and our collective fight for justice.

Press

[IMG: Press Card Image]

[H2]
Union Difference
Together we are winning higher pay, better benefits, job security, and a retirement we can count on.

Union Difference

[IMG: Union Difference Card Image]

[IMG: De-ICE_MarchMadness_512x202]

[H2]
Champions Don’t Fly ICE Air

Read more

[IMG: Blog-Image-MyVoteIsEssential]

[H2]
Hands Off Our Vote!

Read more

[IMG: freeze-slide]

[H2]
Somali caregivers didn’t ask to be targets. They asked to care for kids, and now they’re being treated like suspects in their own neighborhoods.

Read more

[IMG: RavinaCareFest2-1.jpeg]

[H2]
Valuing Care Work: Caring for Caregivers Through Respect & Understanding

Read more

[H2]
Member Stories
Read More Stories

Previous

Next

[IMG: Jordan Sillito]

[H3]
Jordan Sillito, Paraeducator,
We figured out that everyone had been cheated out of training pay. Because we stuck together in our union, we won back pay – going back three years.

Continue Reading

[IMG: Demetrus Dugar]

[H3]
Demetrus Dugar, Security Officer,
We set a new benchmark nationwide, winning a $15.65 minimum wage, good healthcare, and up to 4 weeks of vacation.

Continue Reading

[IMG: Tami O’Marro]

[H3]
Tami O’Marro, RN, BSN,
As nurses we are caretakers for our patients, but we also have to be able to care for ourselves and our families. Having a union allows us to do both.

Continue Reading

Read More Stories

[H2]
In The News

[IMG: ucla]

[H2]
UCLA doctors and nurses rallied to bring attention to overcrowding conditions and more

Read more

[IMG: kentucky]

[H2]
UK campus workers, labor unions hold on-campus rally against job outsourcing

Read more

[IMG: charlotteobserverlogo]

[H2]
Rain, sleet and low pay: Charlotte Douglas airport workers say they’ve had enough

Read more
3866 chars
SUB-PAGE (https://seiu.org/members/) SEIU Members – Service Employees International Union (SEIU) – Fighting for Unions for All so every worker can bargain for a better life.
[H2]
Who We Are

[H4]
Every day, the 2 million members of the Service Employees International Union (SEIU) save lives, care for the sick, help seniors and people with disabilities live independently, educate children, and keep our communities clean, safe, and healthy. We work in a wide variety of settings including hospitals and nursing homes, public schools, universities, airports, libraries, law enforcement, and commercial office buildings, just to name a few.

SEIU 2024 Constitution and Bylaws

READ

Resources for immigrant workers and their families

READ

SEIU Member Benefits: An exclusive program for SEIU members.

READ

The complete stewards manual

READ

All about retirement security.

READ

Learn about workplace safety and health sites.

READ

SEIU Online Store: Quality Apparel and Products to Display Our Union Pride.

VISIT STORE

[H4]
Being a Union Member Makes a Big Difference

Dive Deeper

Together we are winning higher pay, better benefits, job security, and a retirement we can count on. As union members, we have a say in the important decisions that affect our jobs and because we have a voice, we do significantly better than people who aren’t part of a union. Because we are united in a union, we can negotiate with our employers for better pay, health benefits, paid time off, retirement security, job security, and many other critical issues. The result is that we make significant improvements in our overall compensation and working conditions and these gains are protected by the union contract we have with our employer. Without a union, the employer makes all these decisions without any input from the people getting the work done on the frontlines. So it’s no wonder that workers without a union earn less and have fewer benefits than those of us who are union members.

Dive Deeper

[H4] A few examples
Here are just a few examples of how SEIU members have changed their families’ lives by sticking together:

Adjunct faculty at Fordham University won incredible raises – between 67-90% – in their first union contract and adjunct faculty at Loyola University Chicago won 51% raises in their first contract.

Caregivers in WA state won an increase to their retirement fund, the first of its kind in the nation for people who provide in-home care. In San Francisco, home care providers won wages of $18.75 per hour, which set a new standard for people in the profession.

Chicago window washers won $26 in their recent union contract and doubled their life insurance, an important win for the very dangerous work they do.

Healthcare providers in hospitals, clinics, and doctor’s offices at Dignity Health in California won 13% raises, fully-paid healthcare, bonuses, fully-paid retirement, and a training fund for frontline workers.

SEIU member nurses who work at county facilities in Los Angeles won raises plus better patient-to-staff ratios so they can do their best for the people in their care.

SEIU members who work in New York and New Jersey airports as cleaners, baggage handlers, and security officers won $19 an hour–the highest minimum wage in the country.

Previous

Next

[IMG: Jordan Sillito]

[H3]
Jordan Sillito, Paraeducator,
We figured out that everyone had been cheated out of training pay. Because we stuck together in our union, we won back pay – going back three years.

Continue Reading

[IMG: Demetrus Dugar]

[H3]
Demetrus Dugar, Security Officer,
We set a new benchmark nationwide, winning a $15.65 minimum wage, good healthcare, and up to 4 weeks of vacation.

Continue Reading

[IMG: Tami O’Marro]

[H3]
Tami O’Marro, RN, BSN,
As nurses we are caretakers for our patients, but we also have to be able to care for ourselves and our families. Having a union allows us to do both.

Continue Reading

Read More Stories

[H4]
People Working with Disabilities (PWD) Caucus

PWD Caucus is a union-wide community of SEIU members with disabilities, allies, and caregivers united in the fight for workplace accessibility, inclusion, and equity. We work to ensure that disabled workers are fully represented at every level of the labor movement—from contract negotiations to leadership development—while challenging the systems of ableism that still persist in many workplaces.

Learn More

[H4]
Latino Caucus

The Latino Caucus’s goal is to organize, educate and develop the Latino people in order to achieve power, respect and social justice for the working class. El objetivo del Caucus Latino es organizer, educar y desarollar al pueblo Latino para lograr poder, respeto y justicia social para la clase trabajadora.

Learn More

[H4]
SEIU Rise

The vision of RISE is to build the next generation of labor leaders. We are a comprehensive A-Z leadership development program for members ages 18-35.

Learn More

[H4]
African American Caucus

The National African American Caucus is committed to enhancing opportunities for education, training mentorship, leadership development and networking for SEIU members and staff of African descent.

Learn More

[H4]
Asian-Pacific Islander Caucus

The SEIU Asian Pacific Islander Caucus aims to collaborate with community organizations to address social, economic, housing, working conditions, climate, health and other issues of concern to the API community. We also aim to identify and develop community activists and leaders within the labor movement and in the community.

Learn More

[H4]
Lavender Caucus

The Lavender Caucus’ purpose is to facilitate open and respectful communication between the LGBTQ community and the labor movement.

Learn More

[H4]
Retiree Council

SEIU retirees volunteer helping SEIU organize new worksites, electoral campaigns, to fight for healthcare reform and other issues important to working families.

Learn More
6435 chars
SUB-PAGE (https://seiu.org/about/) About – Service Employees International Union (SEIU) – Fighting for Unions for All so every worker can bargain for a better life.
[H2] About Us

[H4]
We are the Service Employees International Union (SEIU), an organization of 2 million members united by the belief in the dignity and worth of workers and the services they provide — and dedicated to improving the lives of workers and their families and creating a more just and humane society.

Previous

Next

[H3]
1921:
Workers Form the Building Service Employees Union
When the Building Service Employees Union (BSEIU) first formed in Chicago in 1921, it was far ahead of its time. Unlike most unions of its day, BSEIU was integrated. In fact, Black, immigrant and women members already held leadership roles. As William Quesse, the union’s first president and son of German immigrants said, “we are composed of all creeds, colors and nationalities, and do not allow anyone to use prejudice in the organization against each other.”

[H3]
1934:
New York Building Workers Strike & Win Their Union
Building service workers formed 32-B in April of 1934 and went on strike in November. Manhattan’s skyscrapers were largely inaccessible without elevator operators, but even by the standards of the Great Depression, building service workers’ wages were low and they were treated poorly.  Building workers in around 400 buildings in midtown Manhattan’s garment district went on strike and won union rights.

[H3]
1941:
Healthcare Workers Join BSEIU and Win Ground-Breaking Contract
Inspired by the 1934 general strike in San Francisco, healthcare workers organized their hospital. They then joined BSEIU and won a groundbreaking first contract with the San Francisco Hospital Conference, covering 11 hospitals. This laid the groundwork for present-day SEIU to eventually become the country’s largest healthcare union.

[H3]
1953:
Public Workers Join BSEIU
Elinor Marshall Glenn, the first woman to become General Manager at SEIU Local 434, helped organize thousands of public hospital workers in LA County.

[H3]
1961:
BSEIU Fights for Civil Rights
BSEIU President David Sullivan established a Civil Rights Committee and created an action plan to support the fight against segregation and racism. In 1963 President Sullivan, and many other BSEIU members, attended the March on Washington.

[H3]
1968:
BSEIU Officially Becomes SEIU

[H3]
1975:
Working Women’s Movement 9 to 5 Joins with SEIU
In 1972, women office workers banded together to form 9to5, National Association of Working Women. After three years, their founders realized they needed a way to hold their bosses accountable. They joined SEIU and formed Local 925 in Boston. The movement inspired the box office success comedy, 9 to 5, starring Dolly Parton, Lily Tomlin and Jane Fonda.

[H3]
1980’s:
Home Care Workers Win Their Union
SEIU began organizing home care workers in the early 1980s. SEIU currently represents over 740,000 home care workers across the country, including over 100,000 in CA alone.

[H3]
1984:
As Healthcare Members Fight HIV/AIDS Crisis, Union Advocates for LGBT Members
Considered radical at the time, as SEIU healthcare members cared for HIV/AIDS patients, the union worked to raise awareness and spread information about the need for compassionate care. SEIU also advocated for its LGBT members, adopting a resolution supporting benefits for LGBT members and their families. The documentary, 5B features SEIU member Mary Magee.

[H3]
1990:
Janitors Rise Up for Justice
In the 1980s, janitor wages stagnated and workers were losing their benefits. Janitors working in Los Angeles began to organize. On June 15, 1990, members of the janitor’s union in Los Angeles launched a strike & peaceful protest to win much needed workplace improvements. The janitors—predominantly underpaid immigrant women & men—were up against a powerful business community & multinational corporations. On that day, janitors, their families and supporters marched through the high-rise buildings of Century City, where they were met with aggressive force at the hands of the Los Angeles Police Department. News cameras captured baton-wielding police officers striking custodians—including men and women lying face-down on the ground. Janitors were injured. Some very badly. More than 60 would end up in hospital rooms. Two of the hospitalized were pregnant women - one who would miscarry.

This event sparked the Justice for Janitors movement that spread across the country. Since the movement began in 1990, more than 160,000 janitors have won their union and their determination inspired the film Bread and Roses.

[H3]
1992:
SEIU reaches one million members.

[H3]
1999:
Airport Workers in Los Angeles Unite, Leading to Nationwide Campaign
Airport workers, including baggage handlers, wheelchair attendants and cabin cleaners, first united and won their union at Los Angeles International Airport. Contracted airport workers, who are primarily immigrants and people of color, joined together across differences to confront corporate power and have since won higher wages and other benefits for more than 155,000 airport workers at 23 airports across the country. They continue to be part of the fight for $15 and a union.

[H3]
2000:
First Security Officers Win Their Union with SEIU
Security officers united across the industry — from hospitals, schools, parks, transportation hubs, businesses, libraries and government institutions — to raise work standards. Today, SEIU is the nation’s largest Security Officers union, with 70,000 union officers in cities like Philadelphia, New York City, Washington DC, Chicago, Columbus, Denver, Minneapolis, Seattle, Silicon Valley, San Francisco, Los Angeles, Houston and more.

[H3]
2005:
Childcare Workers Win a Union & Launch a National Campaign
After a decade of organizing for the right to collectively bargain, 49,000 family child care providers in Illinois win their union election and begin bargaining a ground-breaking contract that will increase their pay by as much as 35%, provide access to health care for the first time, and improve the quality of care for the children they serve.  This ushers in a wave of child care organizing across the country, improving the lives of tens of thousands more child care workers and bringing them into the movement for a better child care system for all working families.

[H3]
2010:
First Woman Elected to Lead SEIU
In 2010, Mary Kay Henry became the first woman elected to the office of International President of SEIU). Under her leadership, SEIU members have won major victories to improve the jobs of healthcare, property services and public sector workers across the United States, Canada and Puerto Rico. Henry’s decision to back the courageous fast-food workers and other service and care workers in the historic "Fight for $15 and a Union" movement has helped 24 million working Americans win wage increases.

[H3]
2012:
Fast Food Workers Help Ignite Low-Wage Worker Movement
200 fast-food workers went on strike in New York, helping to ignite a conversation on low wages, inequality, race and corporate power in America. Soon thereafter, the movement adopted the name “Fight for $15 and a Union.” Their movement has pushed more than two dozen cities and counties and more than half a dozen states to move toward a $15 minimum wage and many more to increase wages. The group continues to demand accountability for low wages and poor working conditions from employers throughout the industry, most notably McDonalds.

[H3]
2013:
Higher Education Workers Begin to Organize
Despite years of education and doing much of the same work as their tenured counterparts, adjunct professors in Boston, as the rest of the country, faced precarious working conditions, no benefits and low pay. They began to organize their unions at schools across the city. The movement spread across the country, to graduate workers, non-tenure track and professional staff, with workers at more than 70 campuses nationwide winning their union and improving working conditions.

[H3]
2020:
SEIU Members Led on Covid Front Lines
Amid early COVID-19 devastation, brave SEIU members such as healthcare providers risked their lives working long hours on the front lines. Additionally, members found the energy to lead demands to protect workers with safety standards such as regular and no-cost testing, proper personal protective equipment (PPE), paid sick days, and double-time hazard pay.

[H3]
2021:
We Celebrated 100 Years!
On April 23, 2021, SEIU members and allies celebrated 100 years of SEIU. On that date in 1921, janitors, elevator operators, and window washers formed what was then called the Building Service Employees International Union.

[H3]
2021:
Starbucks Workers Ignited a Movement
In August 2021, baristas from Starbucks stores in Buffalo, NY banded together to advocate for a voice on the job and real, material changes for their workplace. Baristas filed petitions to unionize and successfully started Starbucks Workers United (SBWU).

[H3]
2024:
Gig Drivers Won Historic Organizing Victory
In November 2024, workers in the exploitative rideshare industry won a groundbreaking right-to-unionize victory with a successful Massachusetts ballot initiative, the first of its kind.

[H3]
2024:
Southern Workers Ramped Up Organizing Efforts
In September 2024, as part of the transformative 10-year plan, SEIU committed $50 million to continue building worker power across the South, taking the innovative organizing efforts of the Union of Southern Service Workers (USSW), which launched in 2022, to a bold new level.

[H3]
2024:
CA Fast Food Workers Won Historic Minimum Wage
On April 1, 2024, the minimum wage for over half a million fast food workers in California rose to $20/hour, the highest minimum wage in our nation to date.

[H3]
2024:
Members Elected First Black Woman SEIU President
In 2024, April Verrett became the first Black woman elected to SEIU's office of International President. President Verrett immediately unveiled her 10-year plan to grow the union by 1 million members by winning groundbreaking sectoral organizing victories that → Raise standards for workers across industries and → Lift those who've historically been excluded due to racist and sexist laws. Originally from the South Side of Chicago, Verrett was raised by her grandmother, a Union Steward for SEIU Local 46.

[IMG: , President]

[H4]
April
Verrett, President

Biography and Photos

[IMG: , Secretary-Treasurer]

[H4]
Rocío
Sáenz, Secretary-Treasurer

Biography and Photos

[IMG: , Executive Vice President]

[H4]
Neal
Bisno, Executive Vice President

Biography and Photos

[IMG: , Executive Vice President]

[H4]
Joseph
Bryant, Executive Vice President

Biography and Photos

[IMG: , Executive Vice President]

[H4]
Heather
Conroy, Executive Vice President

Biography and Photos

[IMG: , Executive Vice President]

[H4]
Leslie
Frane, Executive Vice President

Biography and Photos

[H4] General Phone Numbers

General Inquiries

202-730-7000

Toll-Free

800-424-8592

Member Concerns & Complaints

202-730-7684

Media Inquiries

202-730-7162

SEIU pension questions for SEIU Benefit Funds

800-458-1010

[H4] Department Phone Numbers

NIPF and Affiliates Pension

800-458-1010

Ethics Office

202-730-7184

Finance

202-730-7160

Political Action

202-730-7112

Communications

202-730-7162

To contact health and pension funds, please visit https://www.seiufunds.org

[H2] Connect

To connect with us for general inquiries, fill out this form.

For media inquiries or to arrange interviews with workers and/or SEIU spokespersons, please contact SEIU’s Media Department at 202-730-7162.

[H3] Select the department you would like to contact from the dropdown below.

If the department you're looking for isn't listed below, please try reaching them by phone from the directory above.
13290 chars
SUB-PAGE (https://seiu.org/press/) Press – Fighting for Unions for All so every worker can bargain for a better life.
[H2]
About Us

[H4]
SEIU unites 2 million diverse members in the United States, Canada and Puerto Rico. SEIU members working in the healthcare industry, public sector and property services believe in the power of joining together on the job to win higher wages and benefits and to create better communities while fighting for a more just society and an economy that works for all of us, not just corporations and the wealthy.

June 10, 2026

Read

[H4]
Working people respond to Reconciliation 2.0 Bill

Read

May 14, 2026

Read

[H4]
SEIU’s Verrett, Thomas, and Contreras: Governor Spanberger has betrayed her promise to Virginia’s workers

Read

May 8, 2026

Read

[H4]
Statement from SEIU International President April Verrett on the Passing of George Gresham

Read

April 29, 2026

Read

[H4]
SEIU President April Verrett Condemns Supreme Court Decision Gutting the Voting Rights Act of 1965

Read

View All Releases

[IMG: press-kit-image]

[H4]
April
Verrett,

[H4]
President

[H4]
April, Verrett, President

Biography and Photos

[IMG: press-kit-image]

[H4]
Rocío
Sáenz,

[H4]
Secretary-Treasurer

[H4]
Rocío, Sáenz, Secretary-Treasurer

Biography and Photos

[IMG: press-kit-image]

[H4]
Neal
Bisno,

[H4]
Executive Vice President

[H4]
Neal, Bisno, Executive Vice President

Biography and Photos

[IMG: press-kit-image]

[H4]
Joseph
Bryant,

[H4]
Executive Vice President

[H4]
Joseph, Bryant, Executive Vice President

Biography and Photos

[IMG: press-kit-image]

[H4]
Heather
Conroy,

[H4]
Executive Vice President

[H4]
Heather, Conroy, Executive Vice President

Biography and Photos

[IMG: press-kit-image]

[H4]
Leslie
Frane,

[H4]
Executive Vice President

[H4]
Leslie, Frane, Executive Vice President

Biography and Photos

[H2] Connect

For media inquiries or to arrange interviews with workers and/or SEIU spokespersons, please contact SEIU’s Media Department at 202-730-7162 or use the form.
2685 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
8Review mentions (all pages)
14External proof links (all pages)
PageReviewsProof links
/ (home) 2 6
/members/ 2 2
/about/ 2 4
/press/ 2 2
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.seiu.org/",
            "url": "https://www.seiu.org/",
            "name": "SEIU Homepage - Service Employees International Union (SEIU) – Fighting for Unions for All so every worker can bargain for a better life.",
            "isPartOf": {
                "@id": "https://www.seiu.org/#website"
            },
            "about": {
                "@id": "https://www.seiu.org/#organization"
            },
            "datePublished": "2025-12-10T12:05:14+00:00",
            "dateModified": "2026-02-02T18:33:09+00:00",
            "description": "We are the Service Employees International Union (SEIU), a union of about 2 million diverse members in healthcare, the public sector and property services who believe in and fight for our Vision for a Just Society: where all workers are valued and all people respected—no matter where we come from or what color we are; where all families and communities can thrive; and where we leave a better and more equitable world for generations to come.",
            "breadcrumb": {
                "@id": "https://www.seiu.org/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.seiu.org/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.seiu.org/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.seiu.org/#website",
            "url": "https://www.seiu.org/",
            "name": "Service Employees International Union",
            "description": "Fighting for Unions for All so every worker can bargain for a better life.",
            "publisher": {
                "@id": "https://www.seiu.org/#organization"
            },
            "alternateName": "SEIU",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.seiu.org/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.seiu.org/#organization",
            "name": "Service Employees International Union",
            "alternateName": "SEIU",
            "url": "https://www.seiu.org/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.seiu.org/#/schema/logo/image/",
                "url": "https://www.seiu.org/wp-content/uploads/2026/04/SEIU-logo.png",
                "contentUrl": "https://www.seiu.org/wp-content/uploads/2026/04/SEIU-logo.png",
                "width": 1200,
                "height": 675,
                "caption": "Service Employees International Union"
            },
            "image": {
                "@id": "https://www.seiu.org/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/seiu",
                "https://x.com/seiu",
                "https://www.youtube.com/user/SEIU/videos",
                "https://www.instagram.com/seiu_org/",
                "https://www.tiktok.com/@seiu_org",
                "https://www.threads.net/@seiu_org"
            ]
        }
    ]
}
/members/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.seiu.org/members/",
            "url": "https://www.seiu.org/members/",
            "name": "SEIU Members - Service Employees International Union (SEIU) – Fighting for Unions for All so every worker can bargain for a better life.",
            "isPartOf": {
                "@id": "https://www.seiu.org/#website"
            },
            "datePublished": "2025-12-18T16:42:05+00:00",
            "dateModified": "2026-02-02T18:30:05+00:00",
            "description": "We are the Service Employees International Union (SEIU), a union of about 2 million diverse members in healthcare, the public sector and property services who believe in and fight for our Vision for a Just Society: where all workers are valued and all people respected—no matter where we come from or what color we are; where all families and communities can thrive; and where we leave a better and more equitable world for generations to come.",
            "breadcrumb": {
                "@id": "https://www.seiu.org/members/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.seiu.org/members/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.seiu.org/members/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.seiu.org/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Members"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.seiu.org/#website",
            "url": "https://www.seiu.org/",
            "name": "Service Employees International Union",
            "description": "Fighting for Unions for All so every worker can bargain for a better life.",
            "publisher": {
                "@id": "https://www.seiu.org/#organization"
            },
            "alternateName": "SEIU",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.seiu.org/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.seiu.org/#organization",
            "name": "Service Employees International Union",
            "alternateName": "SEIU",
            "url": "https://www.seiu.org/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.seiu.org/#/schema/logo/image/",
                "url": "https://www.seiu.org/wp-content/uploads/2026/04/SEIU-logo.png",
                "contentUrl": "https://www.seiu.org/wp-content/uploads/2026/04/SEIU-logo.png",
                "width": 1200,
                "height": 675,
                "caption": "Service Employees International Union"
            },
            "image": {
                "@id": "https://www.seiu.org/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/seiu",
                "https://x.com/seiu",
                "https://www.youtube.com/user/SEIU/videos",
                "https://www.instagram.com/seiu_org/",
                "https://www.tiktok.com/@seiu_org",
                "https://www.threads.net/@seiu_org"
            ]
        }
    ]
}
/about/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.seiu.org/about/",
            "url": "https://www.seiu.org/about/",
            "name": "About - Service Employees International Union (SEIU) – Fighting for Unions for All so every worker can bargain for a better life.",
            "isPartOf": {
                "@id": "https://www.seiu.org/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.seiu.org/about/#primaryimage"
            },
            "image": {
                "@id": "https://www.seiu.org/about/#primaryimage"
            },
            "thumbnailUrl": "https://www.seiu.org/wp-content/uploads/2026/01/aboutpage_background.jpg",
            "datePublished": "2025-12-18T15:04:01+00:00",
            "dateModified": "2026-02-02T18:32:11+00:00",
            "description": "We are the Service Employees International Union (SEIU), a union of about 2 million diverse members in healthcare, the public sector and property services who believe in and fight for our Vision for a Just Society: where all workers are valued and all people respected—no matter where we come from or what color we are; where all families and communities can thrive; and where we leave a better and more equitable world for generations to come.",
            "breadcrumb": {
                "@id": "https://www.seiu.org/about/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.seiu.org/about/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://www.seiu.org/about/#primaryimage",
            "url": "https://www.seiu.org/wp-content/uploads/2026/01/aboutpage_background.jpg",
            "contentUrl": "https://www.seiu.org/wp-content/uploads/2026/01/aboutpage_background.jpg",
            "width": 1440,
            "height": 822,
            "caption": "four members wearing purple shirts at the rally"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.seiu.org/about/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.seiu.org/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "About"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.seiu.org/#website",
            "url": "https://www.seiu.org/",
            "name": "Service Employees International Union",
            "description": "Fighting for Unions for All so every worker can bargain for a better life.",
            "publisher": {
                "@id": "https://www.seiu.org/#organization"
            },
            "alternateName": "SEIU",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.seiu.org/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.seiu.org/#organization",
            "name": "Service Employees International Union",
            "alternateName": "SEIU",
            "url": "https://www.seiu.org/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.seiu.org/#/schema/logo/image/",
                "url": "https://www.seiu.org/wp-content/uploads/2026/04/SEIU-logo.png",
                "contentUrl": "https://www.seiu.org/wp-content/uploads/2026/04/SEIU-logo.png",
                "width": 1200,
                "height": 675,
                "caption": "Service Employees International Union"
            },
            "image": {
                "@id": "https://www.seiu.org/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/seiu",
                "https://x.com/seiu",
                "https://www.youtube.com/user/SEIU/videos",
                "https://www.instagram.com/seiu_org/",
                "https://www.tiktok.com/@seiu_org",
                "https://www.threads.net/@seiu_org"
            ]
        }
    ]
}
/press/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.seiu.org/press/",
            "url": "https://www.seiu.org/press/",
            "name": "Press - Fighting for Unions for All so every worker can bargain for a better life.",
            "isPartOf": {
                "@id": "https://www.seiu.org/#website"
            },
            "datePublished": "2025-12-18T16:55:33+00:00",
            "dateModified": "2026-02-02T18:18:38+00:00",
            "breadcrumb": {
                "@id": "https://www.seiu.org/press/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.seiu.org/press/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.seiu.org/press/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.seiu.org/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Press"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.seiu.org/#website",
            "url": "https://www.seiu.org/",
            "name": "Service Employees International Union",
            "description": "Fighting for Unions for All so every worker can bargain for a better life.",
            "publisher": {
                "@id": "https://www.seiu.org/#organization"
            },
            "alternateName": "SEIU",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.seiu.org/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.seiu.org/#organization",
            "name": "Service Employees International Union",
            "alternateName": "SEIU",
            "url": "https://www.seiu.org/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.seiu.org/#/schema/logo/image/",
                "url": "https://www.seiu.org/wp-content/uploads/2026/04/SEIU-logo.png",
                "contentUrl": "https://www.seiu.org/wp-content/uploads/2026/04/SEIU-logo.png",
                "width": 1200,
                "height": 675,
                "caption": "Service Employees International Union"
            },
            "image": {
                "@id": "https://www.seiu.org/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/seiu",
                "https://x.com/seiu",
                "https://www.youtube.com/user/SEIU/videos",
                "https://www.instagram.com/seiu_org/",
                "https://www.tiktok.com/@seiu_org",
                "https://www.threads.net/@seiu_org"
            ]
        }
    ]
}

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Charities, Nonprofits & NGOs
32.1 Avg BS

Based on 261 businesses audited.

BS Detector

Charities, Nonprofits & NGOs BS: Service Employees International Union (SEIU) (seiu.org)

https://seiu.org 📍 Industry: Charities, Nonprofits & NGOs
15 BS / 100

SEIU provides a masterclass in high-substance advocacy communication by anchoring every aspirational slogan to a verifiable economic win. With a BS score of 15, it is one of the most credible sites in the nonprofit sector, prioritizing data over fluff. It effectively uses historical weight and specific named victories to neutralize potential industry clichés.

Info Density Power-words vs. Substance ratio.
7
23% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
3
15% BS
Commodity Fingerprint Detection of industry clichés/templates.
5
33% BS
Identity & Authority Expert verifiability & Schema depth.
0
0% BS

To further reduce the minimal BS score, the organization should replace the identical mission statement block used in the H4 tag of every page with context-specific summaries. The homepage H1 UNITE. FIGHT. WIN. could be enhanced by including a primary 2026 victory metric to immediately establish current relevance. Link the Member Stories names directly to a digital copy of the referenced union contract or an official press release to maximize proof paths. Finally, update the schema to include Person properties for the Executive Vice Presidents to bridge the authority gap in structured data.

The site strongly aligns with the Charities, Nonprofits, and NGOs sector, specifically as a labor union focused on social justice and systems change. The content demonstrates a focus on grassroots empowerment and collective impact, typical of large-scale advocacy organizations.

“The score is primarily driven by Information Density and Commodity Fingerprint. The repetition of the primary mission statement and the use of industry-standard jargon like Just Society and fight for justice accounts for the points. However, the site's zero drift and high density of technical specifics keep it in the Minimal BS category.”

Verified Analysis Date: June 19, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result