Industry Context — Common BS Fingerprints in Ecommerce & Online Retail
1985 Games
(https://1985games.com) 📸 Data Snapshot: June 21, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE 1985 Games | Quality TTRPG Accessories (https://1985games.com)
1985 Games | Quality TTRPG Accessories
1985 Games makes D&D and TTRPG accessories, including 5E players journals, 2D terrain sets, VHS dice sets and mystery dice.
NAV_HEADER_HEADING_REPEATED Sale – 1985 Games (https://1985games.com/collections/sale/)
Sale – 1985 Games
NAV_HEADING_REPEATED_BODY_FOOTER Shipping policy – 1985 Games (https://1985games.com/policies/shipping-policy/)
Shipping policy – 1985 Games
NAV_HEADER_HEADING_REPEATED_FOOTER About Us | 1985 Games (https://1985games.com/pages/about/)
About Us | 1985 Games
At 1985 Games, we're passionate about TTRPGs! We craft immersive experiences that bridge generations. Join us on a journey of fun, nostalgia, and gaming!
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://1985games.com) 1985 Games | Quality TTRPG Accessories
[IMG: Free US Shipping] [H3] Free US Shipping Get free shipping on all USA orders over $75+ [IMG: Available Worldwide] [H3] Available Worldwide Our warehouses around the world ship to wherever you are! [IMG: 30 Days Returns] [H3] 30 Days Returns If you're not satisfied, simply return it for a full refund. [IMG: Made by Dungeon Masters] [H3] Made by Dungeon Masters Our team of DM experts hand-craft all our products. [H2] BEST SELLERS [IMG: title img] [IMG: Dungeon Craft: Volume 1 - 2D RPG Terrain] [IMG: title img] $44.99 Shop Now Beloved By D&D Players [IMG: title img] [IMG: Mystery Dice Set – Hundreds of Different Dice] [IMG: title img] $9.99 Shop Now 100+ Combinations No Duplicates Guaranteed [IMG: title img] [IMG: title img] From $30.00 Shop Now Dive into the whimsical world of Obojima, a shiny new campaign setting for 5E Whether you’re a D&D veteran or a first time adventurer looking to acquire your own saga tales, Dungeon Craft helps you get deeper immersion and tell better stories. Whether you’re a D&D veteran or a first time adventurer looking to acquire your own saga tales, Dungeon Craft helps you get deeper immersion and tell better stories. [H4] Just getting started with D&D? [H3] “ULTIMATE DM STARTER KIT” Shop Now SHOP EVERYTHING DUNGEON CRAFT [IMG: dice] [IMG: heading] Ready to roll in style? Invite the unknown into play with Mystery Dice. With over 100+ combinations available no one bag of mystery dice is the same. Ready to roll in style? Invite the unknown into play with Mystery Dice. With over 100+ combinations available no one bag of mystery dice is the same. [IMG: Mystery Dice - 1985 Games] [H3] Mystery Dice Set – Hundreds of Different Dice [H3] Mystery Dice Set – Hundreds of Different Dice Vendor: 1985 Games Regular price $9.99 Regular price $9.99 Sale price $9.99 Unit price / per [IMG: Premium Mystery Dice - A Full Set of Dice Plus Pin and Sticker] [H3] Premium Mystery Dice - A Full Set of Dice Plus Pin and Sticker [H3] Premium Mystery Dice - A Full Set of Dice Plus Pin and Sticker Vendor: 1985 Games Regular price $19.99 Regular price $19.99 Sale price $19.99 Unit price / per [IMG: Sharp Edge Mystery Dice] [H3] Sharp Edge Mystery Dice Sale [H3] Sharp Edge Mystery Dice Vendor: 1985 Games Regular price $39.99 Regular price $39.99 Sale price $29.99 Unit price / per Sale [IMG: collection_img] [H3] LOOKING FOR MORE? SHOP ALL [H2] BATTLE MAPS [IMG: BattleMap: City | TTRPG Terrain Battle Map] [H3] Dungeon Craft City and Dungeon Battle Map for D&D and TTRPG [H3] Dungeon Craft City and Dungeon Battle Map for D&D and TTRPG Regular price $16.99 Regular price $16.99 Sale price $16.99 Unit price / per [IMG: BattleMap: Turned Earth | TTRPG Terrain Battle Map] [H3] Dungeon Craft Battlemap: Turned Earth and Graveyard - Double-Sided Dry/Wet Erase RPG Map Sale [H3] Dungeon Craft Battlemap: Turned Earth and Graveyard - Double-Sided Dry/Wet Erase RPG Map Regular price $16.99 Regular price $16.99 Sale price $13.99 Unit price / per Sale [H2] We don’t control what the players say about us… Or do we? 5 We LOVE the mystery dice at Gibson's. They are a great gift and lots of fun to see what's inside. Each set has been different and well made. Fully intend to keep these in stock. [H3] Gibsons B. 5 I really like Gambling but also playing DnD so its a 2 in one i just dont get money in return instead i get quality dice [H3] Isabel O. 4.0 The energy of these dice were freaking amazing, so amazing in fact my DM kept stealing them and using them. I rolled a nat 20 on my first big roll for my character. O.o. thank you for your awesomeness ? [H3] Aaron S. 5 Fantastic stuff, not only will it bring life to my games I find myself dreaming up scenarios for my players to explore from the pieces available. Good quality paper, heavy card stock. Do yourself a favour an invest in a new sharp pair of siccors. [H3] James Kitcher K. 4.0 These are awesome, there portable, and create endless possibilities for creating your battle maps, and easier to stor than 3d terrain. You do need to get creative about keeping them in place though. Tiny pieces of sticky tack on the back helps [H3] Robert S. 5 We LOVE the mystery dice at Gibson's. They are a great gift and lots of fun to see what's inside. Each set has been different and well made. Fully intend to keep these in stock. [H3] Gibsons B. 5 I really like Gambling but also playing DnD so its a 2 in one i just dont get money in return instead i get quality dice [H3] Isabel O. 4.0 The energy of these dice were freaking amazing, so amazing in fact my DM kept stealing them and using them. I rolled a nat 20 on my first big roll for my character. O.o. thank you for your awesomeness ? [H3] Aaron S. 5 Fantastic stuff, not only will it bring life to my games I find myself dreaming up scenarios for my players to explore from the pieces available. Good quality paper, heavy card stock. Do yourself a favour an invest in a new sharp pair of siccors. [H3] James Kitcher K. 4.0 These are awesome, there portable, and create endless possibilities for creating your battle maps, and easier to stor than 3d terrain. You do need to get creative about keeping them in place though. Tiny pieces of sticky tack on the back helps [H3] Robert S. load moreload less
SUB-PAGE (https://1985games.com/collections/sale/) Sale – 1985 Games
[H1] Collection: Sale [IMG: 1985 Games MEGAPACK] [H3] 1985 Games MEGAPACK Sale [H3] 1985 Games MEGAPACK Regular price $149.99 Regular price $149.99 Sale price $89.99 Unit price / per Sale [IMG: Dungeon Craft: Hell & Highwater tile book standing next to four themed battle maps—Hell, Lava, Ocean, and Underwater—displayed flat on a white background.] [H3] Dungeon Craft – Hell & Highwater Map Bundle for Tabletop Role Playing Sale [H3] Dungeon Craft – Hell & Highwater Map Bundle for Tabletop Role Playing Regular price $62.97 Regular price $62.97 Sale price $44.99 Unit price / per Sale [IMG: Mystery Dice Bundle Buy Two Get One Free] [H3] Mystery Dice Bundle Buy Two Get One Free Sale [H3] Mystery Dice Bundle Buy Two Get One Free Regular price $59.97 Regular price $59.97 Sale price $39.99 Unit price / per Sale [IMG: Complete Realm’s Edge terrain and miniatures set displayed on table, showing battle maps and full-color acrylic minis.] [H3] Realm’s Edge – Dungeon Craft Terrain & Flat-Pack Minis Bundle for Tabletop Roleplaying Sale [H3] Realm’s Edge – Dungeon Craft Terrain & Flat-Pack Minis Bundle for Tabletop Roleplaying Regular price $114.96 Regular price $114.96 Sale price $79.99 Unit price / per Sale [IMG: The Ultimate DM Starter Kit - Get Over 40%Off] [H3] The Ultimate DM Starter Kit - Get Over 40%Off Sale [H3] The Ultimate DM Starter Kit - Get Over 40%Off Regular price $124.99 Regular price $124.99 Sale price $69.99 Unit price / per Sale [IMG: VHS Dice: Buy Two, Get One Free] [H3] VHS Dice: Buy Two, Get One Free Sale [H3] VHS Dice: Buy Two, Get One Free Regular price $149.97 Regular price $149.97 Sale price $99.99 Unit price / per Sale
SUB-PAGE (https://1985games.com/policies/shipping-policy/) Shipping policy – 1985 Games
[H1] Shipping policy [H1] Shipping Policy Effective Date: July 13, 2023 Thank you for choosing 1985 Games. We strive to provide you with a seamless and efficient shipping experience. This shipping policy outlines important information regarding shipping options, delivery times, and associated fees for orders placed with us. Please read this policy carefully before making a purchase. [H1] Shipping Destinations 1.1. We currently offer shipping to the following regions: United States (including Alaska and Hawaii) Canada European Union (EU) member countries United Kingdom (UK) Australia 1.2. If your shipping destination is not listed above, please contact our customer support at info@1985games.com to inquire about any available alternatives. [H1] Shipping Methods and Delivery Times 2.1. We offer a range of shipping methods to accommodate your needs. The available options will be displayed during the checkout process, and the estimated delivery times will vary depending on your location and chosen shipping method. 2.2. While we strive to ensure timely delivery, please note that the estimated delivery times are approximate and not guaranteed. Delays may occur due to unforeseen circumstances such as customs inspections, natural disasters, or other external factors beyond our control. 2.3.We do not ship orders during weekends. Any orders placed on Saturday, Sunday, or a public holiday will be processed on the next business day. 2.4. Please be aware that orders placed during peak seasons or holidays may experience longer processing and delivery times. 2.5. For orders requesting unique shipping methods such as overnight or 2-day delivery, please note the following: Overnight Packages: The cut-off time for overnight packages is 7 am Eastern Standard Time (EST) on business days. Orders placed after this cut-off time will be processed and shipped on the following business day. Free Shipping: Orders that use a free shipping discount will be registered with Standard shipping. [H1] Shipping Fees 3.1. Shipping fees are calculated based on various factors, including the weight, dimensions, and destination of the package. 3.2. The shipping costs will be displayed during the checkout process, allowing you to review and confirm the total amount before completing your purchase. 3.3. Please note that additional customs duties, taxes, or import fees may apply for orders shipped within or outside the United States, European Union, United Kingdom, or Australia. These fees, if applicable, are the responsibility of the recipient and are not included in the shipping charges. These additional charges will be applied to your total cost at checkout. [H1] Order Processing Time 4.1. We strive to process and ship orders promptly. Most orders are processed within 1-3 business days from the date of purchase. However, please allow for additional processing time during peak seasons or holidays. 4.2. You will receive a confirmation email with tracking information once your order has been shipped. This will allow you to track the progress of your shipment online. [H1] Order Tracking 5.1. We provide order tracking services for all shipped orders. Once your order has been dispatched, you will receive a tracking number via email. You can use this tracking number to monitor the status and location of your package. 5.2. Please note that tracking information may take some time to be updated and become visible on the respective courier's website. We appreciate your patience during this process. [H1] Address Accuracy 6.1. It is your responsibility to provide accurate and complete shipping information during the checkout process. Please ensure that your shipping address, including the postal code, is entered correctly. 6.2. We will not be held liable for any delays or failed deliveries resulting from incorrect or incomplete shipping information provided by the customer. 6.3. In the case your order is issued as "Returned to Sender," refunds will be provided for the cost of the product(s) returned to the sender. Shipping fees, if applicable, are non-refundable unless there was an attempt to contact our customer support team prior to order fulfillment. [H1] Refund for Delayed Delivery 8.1. If you have chosen a shipping option through FedEx or UPS and your package is delayed beyond the stated delivery time by that service, you are eligible for a full refund of the shipping cost. 8.2. To request a refund for delayed delivery, please send an email to info@1985games.com. We will initiate the refund process with the carrier and provide you with the refund within 2 business days once it is processed. 8.3. Please note that we will file the necessary paperwork for the guarantee with the carrier and provide the refund when it is approved by the carrier. While we normally do not encounter issues with these refunds, we cannot offer a refund if the carrier declines it based on their policies (such as natural disasters or other uncontrollable events). [H1] Missing or Incorrect Item 8.1. To report a missing or incorrect item, please send an email to info@1985games.com with your order number, details of the missing or incorrect item, and your requested solution (see 8.2). 8.2. We will investigate the issue and will offer one of two options. You may select one of the following solutions: Keep the incorrect item(s) at a 15% discount from the market price and receive the correct item via free shipping. Issue a return for the incorrect item (see Return Policy) and receive your correct item via free shipping. We will work to issue a replacement for you as soon as we can. Our customer support team will provide further instructions and assist you throughout the process. [H1] Changes to the Shipping Policy 8.1. We reserve the right to update or modify this shipping policy at any time without prior notice. The revised policy will be effective immediately upon posting on our website. Please note that this shipping policy is an integral part of our overall terms and conditions. By making a purchase from [Your Online Product Store], you acknowledge and agree to comply with the terms outlined herein. If you have any questions or concerns regarding our shipping policy, please do not hesitate to contact our customer support team at info@1985games.com. We are here to assist you and provide the best possible shopping experience. Thank you for choosing 1985 Games for your tabletop gaming needs.
SUB-PAGE · THIN (https://1985games.com/pages/about/) About Us | 1985 Games
[H1] About Located in Portland, Oregon, 1985 Games was started by a group of players looking for a better way to game in real-time. Beginning with the success of their first Kickstarter the Dungeon Craft terrain system back in 2019, the team has continued to explore new possibilities for every area of the TTRPG hobby, with new products released each year. [H2] Contact us WHOLESALE INFORMATION
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 74 | 2 |
| /collections/sale/ | 28 | 2 |
| /policies/shipping-policy/ | 5 | 2 |
| /pages/about/ | 4 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "1985 Games",
"logo": "https://1985games.com/cdn/shop/files/fdfdsf-01.png?v=1722586462&width=500",
"sameAs": [
"https://x.com/1985games",
"https://facebook.com/1985games/",
"",
"https://www.instagram.com/1985games/",
"https://www.tiktok.com/@1985games",
"",
"",
"https://www.youtube.com/@1985Games",
""
],
"url": "https://1985games.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "1985 Games",
"potentialAction": {
"@type": "SearchAction",
"target": "https://1985games.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://1985games.com"
}
]
/collections/sale/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "1985 Games",
"logo": "https://1985games.com/cdn/shop/files/fdfdsf-01.png?v=1722586462&width=500",
"sameAs": [
"https://x.com/1985games",
"https://facebook.com/1985games/",
"",
"https://www.instagram.com/1985games/",
"https://www.tiktok.com/@1985games",
"",
"",
"https://www.youtube.com/@1985Games",
""
],
"url": "https://1985games.com"
}
/policies/shipping-policy/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "1985 Games",
"logo": "https://1985games.com/cdn/shop/files/fdfdsf-01.png?v=1722586462&width=500",
"sameAs": [
"https://x.com/1985games",
"https://facebook.com/1985games/",
"",
"https://www.instagram.com/1985games/",
"https://www.tiktok.com/@1985games",
"",
"",
"https://www.youtube.com/@1985Games",
""
],
"url": "https://1985games.com"
}
/pages/about/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "1985 Games",
"logo": "https://1985games.com/cdn/shop/files/fdfdsf-01.png?v=1722586462&width=500",
"sameAs": [
"https://x.com/1985games",
"https://facebook.com/1985games/",
"",
"https://www.instagram.com/1985games/",
"https://www.tiktok.com/@1985games",
"",
"",
"https://www.youtube.com/@1985Games",
""
],
"url": "https://1985games.com/pages/about"
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 3393 businesses audited.
1985 Games has 9.3 points less BS than the average for Ecommerce & Online Retail.
Ecommerce & Online Retail BS: 1985 Games (1985games.com)
1985 Games is a high-substance retail site that avoids the ‘dropshipping’ aesthetic by leaning into its specific origin story and proprietary product lines. The BS levels are minimal, primarily residing in standard retail template language rather than deceptive marketing. It is a rare example of a niche store that values operational transparency over hype.
Integrate Person schema for the founding team and DM experts to solidify the ‘Made by Dungeon Masters’ claim. Provide direct external links to the 2019 Kickstarter campaign within the About section to move that claim from ‘assertion’ to ‘verified proof’. Implement third-party review widgets (like Trustpilot or Stamped.io) to provide external verification for the 70+ customer testimonials.
The site aligns perfectly with the Ecommerce & Online Retail category, specifically targeting the TTRPG (Tabletop Role-Playing Game) niche. The content is heavily product-focused with specific pricing, shipping policies, and category-specific terminology like 5E, TTRPG, and Dungeon Masters.
“The score of 27 reflects a highly credible site. The primary drivers of the score are the lack of third-party review verification and the use of some standard industry template language. Semantic coherence and identity are exceptionally strong, preventing a higher BS rating.”
This training module utilizes a snapshot of public data from 1985 Games, captured on June 21, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to 1985 Games: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://1985games.com to view the most current version of its content and learn from the source what this company is about and what it offers.