Industry Context — Common BS Fingerprints in Ecommerce & Online Retail
AC Refill (Sellius Ltd.)
(https://acrefill.com) 📸 Data Snapshot: June 21, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE ACrefill.com – Keep Your Cool… Enjoy The Ride! (https://acrefill.com)
ACrefill.com – Keep Your Cool… Enjoy The Ride!
NAV_HEADER_HEADING_REPEATED_BODY Shop All – ACrefill.com – Keep Your Cool… Enjoy The Ride! (https://acrefill.com/shop/)
Shop All – ACrefill.com – Keep Your Cool… Enjoy The Ride!
NAV_HEADER_HEADING_REPEATED_FOOTER About Us – ACrefill.com – Keep Your Cool… Enjoy The Ride! (https://acrefill.com/about-us/)
About Us – ACrefill.com – Keep Your Cool… Enjoy The Ride!
NAV_HEADER_HEADING_REPEATED_FOOTER Contact Us – ACrefill.com – Keep Your Cool… Enjoy The Ride! (https://acrefill.com/contact-us/)
Contact Us – ACrefill.com – Keep Your Cool… Enjoy The Ride!
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://acrefill.com) ACrefill.com – Keep Your Cool… Enjoy The Ride!
[H3] Ready for the sunshine?… [H2] SPRING [H2] OFFER! [H3] 15% OFF [H3] ALL PRODUCTS! *Limited time only! Shop FreezeEco Shop Cool5 Shop all [H2] NEWARRIVALS… [H3] FRESH BOMBS! Breathe easy and enjoy a fresh, clean scent every time you turn on your car’s air conditioning with our COOL5 & FREEZEECO Refreshing Bombs. SHOP ACCESSORIES [H4] Eco & Wallet Friendly Range Shop our range of FreezeECO products that will fill your air condition system without emptying your wallet. Shop FreezeECO [IMG: Cool 5 recharge] [H4] Quality Range for Optimal Results Unlock the power of professional-grade AC care with our easy-to-use, affordable COOL5 products. Advanced formulas for leak sealing, lubrication, and recharge, designed to keep your AC running smoothly and efficiently. Shop Cool5 [H3] OUR BEST SELLERS -15% [IMG: Alternative view of FreezeECO R12/R134a 3-in-1 LeakStop + Oil + Gas Aircon Top Up (400ml) - AC Refill] [IMG: FreezeECO R12/R134a 3-in-1 LeakStop + Oil + Gas Aircon Top Up (400ml) - AC Refill] ADD TO MY WISHLIST Quick View FreezeECO FreezeECO R12/R134a 3-in-1 LeakStop + Oil + Gas Aircon Top Up (400ml) – AC Refill £25.99 Original price was: £25.99.£22.09Current price is: £22.09. Shipping within 1 Working Day with Next Day Delivery! Select options This product has multiple variants. The options may be chosen on the product page -15% NEW ARRIVAL! [IMG: Alternative view of COOL5 R12/R134a Summer Full Kit 5-in-1 Aircon Recharge & Repair (500ml) - AC Refill] [IMG: COOL5 R12/R134a Summer Full Kit 5-in-1 Aircon Recharge & Repair (500ml) - AC Refill] ADD TO MY WISHLIST Quick View Cool5 COOL5 R12/R134a Summer Full Kit 5-in-1 Aircon Recharge & Repair (500ml) – AC Refill £34.99 Original price was: £34.99.£29.74Current price is: £29.74. Shipping within 1 Working Day with Next Day Delivery! Add to basket -15% NEW ARRIVAL! [IMG: Alternative view of COOL5 R12/R134a Summer AC Recharge Gas + Oil Premium Aircon Top Up (500ml) - AC Refill] [IMG: COOL5 R12/R134a Summer AC Recharge Gas + Oil Premium Aircon Top Up (500ml) - AC Refill] ADD TO MY WISHLIST Quick View Cool5 COOL5 R12/R134a Summer AC Recharge Gas + Oil Premium Aircon Top Up (500ml) – AC Refill £29.99 Original price was: £29.99.£25.49Current price is: £25.49. Shipping within 1 Working Day with Next Day Delivery! Add to basket -15% NEW ARRIVAL! [IMG: Alternative view of COOL5 R1234YF Summer AC Recharge Gas + Oil Premium Aircon Top Up (500ml) - AC Refill] [IMG: COOL5 R1234YF Summer AC Recharge Gas + Oil Premium Aircon Top Up (500ml) - AC Refill] ADD TO MY WISHLIST Quick View Cool5 COOL5 R1234YF Summer AC Recharge Gas + Oil Premium Aircon Top Up (500ml) – AC Refill £30.99 Original price was: £30.99.£26.34Current price is: £26.34. Shipping within 1 Working Day with Next Day Delivery! Add to basket -15% NEW ARRIVAL! [IMG: Alternative view of COOL5 R1234YF Summer Full Kit 5-in-1 Aircon Recharge & Repair (500ml) - AC Refill] [IMG: COOL5 R1234YF Summer Full Kit 5-in-1 Aircon Recharge & Repair (500ml) - AC Refill] ADD TO MY WISHLIST Quick View Cool5 COOL5 R1234YF Summer Full Kit 5-in-1 Aircon Recharge & Repair (500ml) – AC Refill £35.99 Original price was: £35.99.£30.59Current price is: £30.59. Shipping within 1 Working Day with Next Day Delivery! Add to basket -15% [IMG: Alternative view of FreezeECO R12/R134a Aircon Top Up Refrigerant Gas with Oil (400ml) – AC Refill] [IMG: FreezeECO R12/R134a Aircon Top Up Refrigerant Gas with Oil (400ml) – AC Refill] ADD TO MY WISHLIST Quick View FreezeECO FreezeECO R12/R134a Aircon Top Up Refrigerant Gas with Oil (400ml) – AC Refill £24.99 Original price was: £24.99.£21.24Current price is: £21.24. Shipping within 1 Working Day with Next Day Delivery! Select options This product has multiple variants. The options may be chosen on the product page -15% [IMG: Alternative view of FreezeECO R1234YF 3-in-1 LeakStop + Oil + Gas Aircon Top Up (400ml) - AC Refill] [IMG: FreezeECO R1234YF 3-in-1 LeakStop + Oil + Gas Aircon Top Up (400ml) - AC Refill] ADD TO MY WISHLIST Quick View FreezeECO FreezeECO R1234YF 3-in-1 LeakStop + Oil + Gas Aircon Top Up (400ml) – AC Refill £25.99 Original price was: £25.99.£22.09Current price is: £22.09. Shipping within 1 Working Day with Next Day Delivery! Select options This product has multiple variants. The options may be chosen on the product page BUNDLE! [IMG: Alternative view of FREEZEECO R12/R134a Aircon Top Up 3-in-1 Refrigerant + Hose - AC Refill Bundle!] [IMG: FREEZEECO R12/R134a Aircon Top Up 3-in-1 Refrigerant + Hose - AC Refill Bundle!] ADD TO MY WISHLIST Quick View BUNDLES FREEZEECO R12/R134a Aircon Top Up 3-in-1 Refrigerant + Hose – AC Refill Bundle! £32.99 Shipping within 1 Working Day with Next Day Delivery! Add to basket The overall use of my aircon top up was very easy and now works as new! The gauge seems very robust of good quality and the valve will not leak when disconnected from the hose. Order delivered super-fast! (and the support was amazing as well! ? John S. / Facebook [H3] Shop Our Brands Shop FreezeECO [IMG: Cool 5 recharge] Shop Cool5 Shop Accessories
SUB-PAGE (https://acrefill.com/shop/) Shop All – ACrefill.com – Keep Your Cool… Enjoy The Ride!
-15% [IMG: AC Refill Car Aircon Top-Up Re-Charge Hose with Gauge - Type A (11.5mm diameter)] [IMG: Alternative view of AC Refill Car Aircon Top-Up Re-Charge Hose with Gauge - Type A (11.5mm diameter)] ADD TO MY WISHLIST Quick View AC Accessories AC Refill Car Aircon Top-Up Re-Charge Hose with Gauge – Type A (11.5mm diameter) £14.99 Original price was: £14.99.£12.74Current price is: £12.74. Shipping within 1 Working Day with Next Day Delivery! Add to basket -15% [IMG: AC Refill R1234YF to R134a Quick Connect Low Port Converter] [IMG: Alternative view of AC Refill R1234YF to R134a Quick Connect Low Port Converter] ADD TO MY WISHLIST Quick View AC Accessories AC Refill R1234YF to R134a Quick Connect Low Port Converter £14.99 Original price was: £14.99.£12.74Current price is: £12.74. Shipping within 1 Working Day with Next Day Delivery! Add to basket BUNDLE! [IMG: AC Refill R134a Car Aircon Top-Up Re-Charge Gauge Hose + R1234YF Adapter Bundle!] [IMG: Alternative view of AC Refill R134a Car Aircon Top-Up Re-Charge Gauge Hose + R1234YF Adapter Bundle!] ADD TO MY WISHLIST Quick View AC Accessories AC Refill R134a Car Aircon Top-Up Re-Charge Gauge Hose + R1234YF Adapter Bundle! £19.99 Shipping Within 1 Working Day with Next Day Delivery! Add to basket -15% [IMG: COOL5 Premium AC Refreshing Bomb – Eliminate Bacteria & Odours - AC Refill] [IMG: Alternative view of COOL5 Premium AC Refreshing Bomb – Eliminate Bacteria & Odours - AC Refill] ADD TO MY WISHLIST Quick View AC Accessories COOL5 Premium AC Refreshing Bomb – Eliminate Bacteria & Odours – AC Refill £7.99 Original price was: £7.99.£6.79Current price is: £6.79. Shipping within 1 Working Day with Next Day Delivery! Add to basket BUNDLE! [IMG: COOL5 R12/R134a 5-in-1 Aircon Recharge Kit + Hose (500ml) - AC Refill Bundle!] [IMG: Alternative view of COOL5 R12/R134a 5-in-1 Aircon Recharge Kit + Hose (500ml) - AC Refill Bundle!] ADD TO MY WISHLIST Quick View BUNDLES COOL5 R12/R134a 5-in-1 Aircon Recharge Kit + Hose (500ml) – AC Refill Bundle! £44.99 Shipping Within 1 Working Day with Next Day Delivery! Add to basket [IMG: COOL5 R12/R134a 5-in-1 Aircon Recharge Kit 2x 500ml Cans+Hose -AC Refill Bundle!] [IMG: Alternative view of COOL5 R12/R134a 5-in-1 Aircon Recharge Kit 2x 500ml Cans+Hose -AC Refill Bundle!] ADD TO MY WISHLIST Quick View BUNDLES COOL5 R12/R134a 5-in-1 Aircon Recharge Kit 2x 500ml Cans+Hose -AC Refill Bundle! £66.99 Shipping Within 1 Working Day with Next Day Delivery! Add to basket BUNDLE! [IMG: COOL5 R12/R134a Gas&Oil Aircon Gas + Hose Top Up Kit (500ml) - AC Refill Bundle!] [IMG: Alternative view of COOL5 R12/R134a Gas&Oil Aircon Gas + Hose Top Up Kit (500ml) - AC Refill Bundle!] ADD TO MY WISHLIST Quick View BUNDLES COOL5 R12/R134a Gas&Oil Aircon Gas + Hose Top Up Kit (500ml) – AC Refill Bundle! £41.99 Shipping Within 1 Working Day with Next Day Delivery! Add to basket -15% NEW ARRIVAL! [IMG: COOL5 R12/R134a Summer AC Recharge Gas + Oil Premium Aircon Top Up (500ml) - AC Refill] [IMG: Alternative view of COOL5 R12/R134a Summer AC Recharge Gas + Oil Premium Aircon Top Up (500ml) - AC Refill] ADD TO MY WISHLIST Quick View Cool5 COOL5 R12/R134a Summer AC Recharge Gas + Oil Premium Aircon Top Up (500ml) – AC Refill £29.99 Original price was: £29.99.£25.49Current price is: £25.49. Shipping within 1 Working Day with Next Day Delivery! Add to basket -15% NEW ARRIVAL! [IMG: COOL5 R12/R134a Summer Full Kit 5-in-1 Aircon Recharge & Repair (500ml) - AC Refill] [IMG: Alternative view of COOL5 R12/R134a Summer Full Kit 5-in-1 Aircon Recharge & Repair (500ml) - AC Refill] ADD TO MY WISHLIST Quick View Cool5 COOL5 R12/R134a Summer Full Kit 5-in-1 Aircon Recharge & Repair (500ml) – AC Refill £34.99 Original price was: £34.99.£29.74Current price is: £29.74. Shipping within 1 Working Day with Next Day Delivery! Add to basket BUNDLE! [IMG: COOL5 R1234YF 5-in-1 Aircon Top Up + Hose + Adapter (500ml) - AC Refill Bundle!] [IMG: Alternative view of COOL5 R1234YF 5-in-1 Aircon Top Up + Hose + Adapter (500ml) - AC Refill Bundle!] ADD TO MY WISHLIST Quick View BUNDLES COOL5 R1234YF 5-in-1 Aircon Top Up + Hose + Adapter (500ml) – AC Refill Bundle! £49.99 Sipping Within 1 Working Day with Next Day Courier! Add to basket BUNDLE! [IMG: COOL5 R1234YF Aircon Top Up Gas&Oil + Hose + Adapter (500ml) - AC Refill Bundle!] [IMG: Alternative view of COOL5 R1234YF Aircon Top Up Gas&Oil + Hose + Adapter (500ml) - AC Refill Bundle!] ADD TO MY WISHLIST Quick View BUNDLES COOL5 R1234YF Aircon Top Up Gas&Oil + Hose + Adapter (500ml) – AC Refill Bundle! £45.99 Shipping Within 1 Working Day with Next Day Courier! Add to basket -15% NEW ARRIVAL! [IMG: COOL5 R1234YF Summer AC Recharge Gas + Oil Premium Aircon Top Up (500ml) - AC Refill] [IMG: Alternative view of COOL5 R1234YF Summer AC Recharge Gas + Oil Premium Aircon Top Up (500ml) - AC Refill] ADD TO MY WISHLIST Quick View Cool5 COOL5 R1234YF Summer AC Recharge Gas + Oil Premium Aircon Top Up (500ml) – AC Refill £30.99 Original price was: £30.99.£26.34Current price is: £26.34. Shipping within 1 Working Day with Next Day Delivery! Add to basket -15% NEW ARRIVAL! [IMG: COOL5 R1234YF Summer Full Kit 5-in-1 Aircon Recharge & Repair (500ml) - AC Refill] [IMG: Alternative view of COOL5 R1234YF Summer Full Kit 5-in-1 Aircon Recharge & Repair (500ml) - AC Refill] ADD TO MY WISHLIST Quick View Cool5 COOL5 R1234YF Summer Full Kit 5-in-1 Aircon Recharge & Repair (500ml) – AC Refill £35.99 Original price was: £35.99.£30.59Current price is: £30.59. Shipping within 1 Working Day with Next Day Delivery! Add to basket -15% [IMG: FREEZEECO AC Fresh Bomb - Breathe Easy & Eliminate Odours - AC Refill] [IMG: Alternative view of FREEZEECO AC Fresh Bomb - Breathe Easy & Eliminate Odours - AC Refill] ADD TO MY WISHLIST Quick View AC Accessories FREEZEECO AC Fresh Bomb – Breathe Easy & Eliminate Odours – AC Refill £7.49 Original price was: £7.49.£6.37Current price is: £6.37. Shipping within 1 Working Day with Next Day Delivery! Add to basket -15% [IMG: FreezeECO R12/R134a 3-in-1 LeakStop + Oil + Gas Aircon Top Up (400ml) - AC Refill] [IMG: Alternative view of FreezeECO R12/R134a 3-in-1 LeakStop + Oil + Gas Aircon Top Up (400ml) - AC Refill] ADD TO MY WISHLIST Quick View FreezeECO FreezeECO R12/R134a 3-in-1 LeakStop + Oil + Gas Aircon Top Up (400ml) – AC Refill £25.99 Original price was: £25.99.£22.09Current price is: £22.09. Shipping within 1 Working Day with Next Day Delivery! Select options This product has multiple variants. The options may be chosen on the product page BUNDLE! [IMG: FREEZEECO R12/R134a Aircon Top Up 3-in-1 Refrigerant + Hose - AC Refill Bundle!] [IMG: Alternative view of FREEZEECO R12/R134a Aircon Top Up 3-in-1 Refrigerant + Hose - AC Refill Bundle!] ADD TO MY WISHLIST Quick View BUNDLES FREEZEECO R12/R134a Aircon Top Up 3-in-1 Refrigerant + Hose – AC Refill Bundle! £32.99 Shipping within 1 Working Day with Next Day Delivery! Add to basket -15% [IMG: FreezeECO R12/R134a Aircon Top Up Refrigerant Gas with Oil (400ml) – AC Refill] [IMG: Alternative view of FreezeECO R12/R134a Aircon Top Up Refrigerant Gas with Oil (400ml) – AC Refill] ADD TO MY WISHLIST Quick View FreezeECO FreezeECO R12/R134a Aircon Top Up Refrigerant Gas with Oil (400ml) – AC Refill £24.99 Original price was: £24.99.£21.24Current price is: £21.24. Shipping within 1 Working Day with Next Day Delivery! Select options This product has multiple variants. The options may be chosen on the product page BUNDLE! [IMG: FREEZEECO R12/R134a Aircon Top Up Refrigerant Gas&Oil + Hose - AC Refill Bundle!] [IMG: Alternative view of FREEZEECO R12/R134a Aircon Top Up Refrigerant Gas&Oil + Hose - AC Refill Bundle!] ADD TO MY WISHLIST Quick View BUNDLES FREEZEECO R12/R134a Aircon Top Up Refrigerant Gas&Oil + Hose – AC Refill Bundle! £31.99 Shipping within 1 Working Day with Next Day Delivery! Add to basket [IMG: FREEZEECO R1234YF 3-in-1 Aircon Top-Up Gas+Hose+YF Adapter - AC Refill Bundle!] [IMG: Alternative view of FREEZEECO R1234YF 3-in-1 Aircon Top-Up Gas+Hose+YF Adapter - AC Refill Bundle!] ADD TO MY WISHLIST Quick View BUNDLES FREEZEECO R1234YF 3-in-1 Aircon Top-Up Gas+Hose+YF Adapter – AC Refill Bundle! £49.99 Shipping within 1 Working Day with Next Day Delivery! Add to basket -15% [IMG: FreezeECO R1234YF 3-in-1 LeakStop + Oil + Gas Aircon Top Up (400ml) - AC Refill] [IMG: Alternative view of FreezeECO R1234YF 3-in-1 LeakStop + Oil + Gas Aircon Top Up (400ml) - AC Refill] ADD TO MY WISHLIST Quick View FreezeECO FreezeECO R1234YF 3-in-1 LeakStop + Oil + Gas Aircon Top Up (400ml) – AC Refill £25.99 Original price was: £25.99.£22.09Current price is: £22.09. Shipping within 1 Working Day with Next Day Delivery! Select options This product has multiple variants. The options may be chosen on the product page -15% [IMG: FreezeECO R1234YF Aircon Top Up Refrigerant Gas with Oil (400ml) – AC Refill] [IMG: Alternative view of FreezeECO R1234YF Aircon Top Up Refrigerant Gas with Oil (400ml) – AC Refill] ADD TO MY WISHLIST Quick View FreezeECO FreezeECO R1234YF Aircon Top Up Refrigerant Gas with Oil (400ml) – AC Refill £24.99 Original price was: £24.99.£21.24Current price is: £21.24. Shipping within 1 Working Day with Next Day Delivery! Select options This product has multiple variants. The options may be chosen on the product page [IMG: FREEZEECO R1234YF Aircon Top-Up 2in1 Gas&Oil+Hose+YF Adapter - AC Refill Bundle!] [IMG: Alternative view of FREEZEECO R1234YF Aircon Top-Up 2in1 Gas&Oil+Hose+YF Adapter - AC Refill Bundle!] ADD TO MY WISHLIST Quick View BUNDLES FREEZEECO R1234YF Aircon Top-Up 2in1 Gas&Oil+Hose+YF Adapter – AC Refill Bundle! £45.99 Shipping within 1 Working Day with Next Day Delivery! Add to basket
SUB-PAGE (https://acrefill.com/about-us/) About Us – ACrefill.com – Keep Your Cool… Enjoy The Ride!
[H6] AC Refill [H1] About us AC Refill was born out of a simple desire: to make maintaining a cool and comfortable car interior as easy and accessible as possible. As part of the Sellius Ltd. group, we’re backed by a team with a proven track record of delivering high-quality products and exceptional service across diverse marketplaces. Our passion for fresh air and optimal car air conditioning led us to curate a selection of responsibly sourced, top-tier brands like FreezeECO and COOL5. We understand that a well-functioning AC system is more than just a luxury – it’s essential for safe and enjoyable driving, especially during the warmer months. With years of experience in the automotive industry, we’ve honed our expertise to provide you with the best possible products and services. We meticulously test and evaluate each item we offer, ensuring it meets our strict standards for performance, reliability, and ease of use. But our commitment doesn’t end with providing top-quality products. We pride ourselves on offering a seamless and enjoyable customer experience. From swift dispatch to hassle-free returns, we’re dedicated to making your interaction with AC Refill as smooth as possible. Our knowledgeable team is always ready to answer your questions, offer guidance, and help you find the perfect solution for your car’s air conditioning needs. We’re more than just an online shop; we’re your partners in cool comfort. [H6] our commitment to you [H1] What to expect: Chilling Confidence, Guaranteed: We meticulously select high-quality brands to ensure your AC recharge is effective, reliable, and safe to use. Your cool comfort is our top priority. Lightning Fast Dispatch, Every Time: We know how frustrating a faulty AC can be, so we strive to get your order out the door within 48 hours. Expect swift delivery so you can get back to enjoying your cool and comfortable drive. Satisfaction Guarantee: We understand that sometimes things don’t go as planned. That’s why we offer a no-hassle, 30-day return policy. If you’re not completely satisfied, we’ll make it right. Your Personal AC Experts: Our team of AC enthusiasts is here to answer your questions, offer advice, and help you choose the perfect product for your needs. Your satisfaction is our goal, and we’re dedicated to providing top-notch customer service. Keeping You and the Planet Cool: We’re committed to doing our part for the environment. Our products feature eco-friendly refrigerants and packaging, and we constantly seek ways to reduce our carbon footprint. Your Satisfaction is Our Success: We believe in building lasting relationships with our customers. Your positive experience is our ultimate reward. We’re constantly striving to improve our products and services to ensure your complete satisfaction. [H6] Contact [H2] Any questions? Contact Our Team Contact Us [H6] Quality Without Compromise [H1] Our Brands [H6] FreezeECO Shop FreezeECO [H6] Cool5 Shop Cool5 [H6] AC Refill Shop Accessories [H6] newsletter [H2] Stay Informed… Subscribe to our newsletter! [H6] Our Goals [H1] Keeping You Cool …and Informed Our mission at AC Refill goes beyond simply providing you with top-quality air conditioning products. We’re committed to continuous improvement, constantly researching and developing new solutions to ensure our offering remains the best on the market. We understand the importance of staying ahead of the curve in the ever-evolving automotive industry. That’s why we invest in research and development, seeking out cutting-edge technologies and innovative formulas to enhance the performance, efficiency, and sustainability of our products. By subscribing to our newsletter, you’ll gain exclusive access to the latest advancements in AC maintenance and repair. We’ll keep you informed about new product releases, special offers, and helpful tips for keeping your car’s air conditioning in top condition. We value your time and inbox space, so rest assured that we won’t bombard you with irrelevant information. Our newsletters will be concise, informative, and packed with valuable insights that can help you make informed decisions about your car’s AC system. Join us on our journey to cooler, more comfortable, and more sustainable driving. Sign up for our newsletter today and stay connected with the latest in AC care and innovation.
SUB-PAGE · THIN (https://acrefill.com/contact-us/) Contact Us – ACrefill.com – Keep Your Cool… Enjoy The Ride!
[H1] Contact Us Our friendly team of AC experts is ready to assist you. Whether you need help choosing the right product, have a question about your order, or want advice on DIY air conditioning maintenance, we’re here for you. [H2] Our Details [H3] OFFICE Adress Barnsley South Yorkshire, UK [H3] LINES Opening Hours Mon to Fri: 9am – 6pmSaturday: 10am – 4pmSunday: Closed [H3] E-mail contact@acrefill.com [H3] phone 0800 612 8097 01970 450 434 [H2] Ask a question
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 27 | 4 |
| /shop/ | 18 | 4 |
| /about-us/ | 19 | 4 |
| /contact-us/ | 18 | 4 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
/shop/
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://acrefill.com"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Shop All",
"@id": "https://acrefill.com/shop/"
}
}
]
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 3390 businesses audited.
Ecommerce & Online Retail BS: AC Refill (Sellius Ltd.) (acrefill.com)
ACrefill.com is a low-BS, functional retailer that suffers from generic template syndrome. While its product specifications are forensic and transparent, its claims of ‘expertise’ and ‘eco-friendliness’ remain purely atmospheric without technical or personal verification.
Add verifiable technical specifications or SDS links to the product pages to substantiate the ‘Eco-friendly’ claims. Implement Organization and Person schema to give the anonymous ‘experts’ a name and digital footprint. Synchronize fulfillment claims between the 1-day shipping on product pages and 48-hour dispatch on the About Us page. Fix the missing H1 on the homepage to include the primary brand noun and service area.
The site is a textbook example of Ecommerce & Online Retail within the automotive niche. Content is focused on product SKUs, pricing, and logistical fulfillment, confirming its classification.
“The score of 34 is driven by strong information density in product listings and a solid identity footprint (UK address/phone), offset by moderate points for template reliance and unverified authority claims.”
This training module utilizes a snapshot of public data from AC Refill (Sellius Ltd.), captured on June 21, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to AC Refill (Sellius Ltd.): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://acrefill.com to view the most current version of its content and learn from the source what this company is about and what it offers.