Industry Context — Common BS Fingerprints in Ecommerce & Online Retail
Generic Claims:
best prices online, free shipping on everything, satisfaction guaranteed or your money back, trusted by thousands…
Red Flags:
no business address or company registration, manufacturer stock photos as product images, prices dramatically below market with no explanation, no return policy or extremely restrictive terms…
Semantic Drift Patterns:
homepage claims premium but product pages show dropshipped goods, claims handmade or artisan but product images are manufacturer stock, homepage says ethically sourced but no supply chain information, claims exclusive products but same items found on Amazon and AliExpress…
Proof Expectations:
verifiable business registration and address, real product photographs not manufacturer stock images, third-party reviews on independent platforms (Trustpilot, Google), clear return and refund policy with process details…
So iLL
(https://soillholds.com) 📸 Data Snapshot: May 24, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE So iLL | Climbing Shoes, Climbing Holds, Climbing Apparel, & Training (https://soillholds.com)
Title
So iLL | Climbing Shoes, Climbing Holds, Climbing Apparel, & Training
Meta
So iLL features the greatest rock climbing shoes, climbing apparel, climbing holds, and climbing training products. Join our Redpoint Rewards loyalty program now to earn up to 8% back. Free shipping over $129 (CONUS)
H1 So iLL
H2 Country
H2 MEMORIAL DAY WEEKEND SALE
H2 INTRO – > ADVANCED
H2 A 20 YEAR START UP
H2 YEARS OF EXPERIENCE IN THE FIELD
H2 Hand Crafted
H2 Precision Details
H2 Fred Nicole
H2 Testing
H2 Detailed Workmanship
H2 Jae Jung
H2 our reviews
H2 Got Questions?
H2 Country
H2 Country
H3 TORQUE LV
H3 TORQUE
H3 ATHLETIC BOULDERING 1
H3 CATCH
H3 ATHLETIC BOULDERING 1
H3 ROAM RIGID
H3 ROAM SOFT
H3 STAY
H3 STAY LV
H3 STREET
H3 STREET LV
H3 STEP
H3 START
H3 STEP
H3 TORQUE LV
H3 TORQUE
H3 ATHLETIC BOULDERING 1
H3 ATHLETIC BOULDERING 1
H3 CATCH
H3 STEP
H3 ROAM RIGID
H3 ROAM SOFT
H3 STAY
H3 STAY LV
H3 STREET
H3 STREET LV
H3 STEP
H3 START
NAV_HEADING_REPEATED_BODY Climbing Shoes – So iLL (https://soillholds.com/collections/climbing-shoes/)
Title
Climbing Shoes – So iLL
Meta
So iLL climbing shoes. Rebuilt from the ground up in conjunction with with Fred Nicole and Jae Jung – two of the finest climbing shoe designers in the world.
H1 Search
H2 Country
H2 CLIMBING SHOES
H2 and built something better
H2 take a closer look with our designers
H2 Recommended products
H2 Shop Climbing Accessories
H2 Shop Climbing Accessories
H2 Got Questions?
H2 Country
H2 Country
H3 STEP INTO AN ALL NEW COLORWAY
H3 THE FIRST ALL WHITE CLIMBING SHOE
H3 Low Volume Models
H3 Low Volume Models
H3 All New Performance • All New Design
H3 ROAM RIGID & ROAM SOFT
H3 Chalk
H3 Chalk Bags
H3 Hangboards
NAV_REPEATED Lifestyle Shoes – Roam – So iLL (https://soillholds.com/collections/lifestyle-shoes-roam/)
Title
Lifestyle Shoes – Roam – So iLL
Meta
Lifestyle Shoes – Roam – So iLL
H1 Search
H2 Country
H2 LIFESTYLE SHOES
H2 CHUKKAS
H2 DRIFTERS
H2 WINOS
H2 ROAMERS
H2 Kanakas
H2 STILL LOOKING?
H2 STILL LOOKING?
H2 Roam Apparel
H2 Women's Apparel
H2 Got Questions?
H2 Country
H2 Country
H3 Chukkas
H3 Drifters
H3 Winos
H3 POLKA DOT ROAMERS
H3 Kanakas
HEADING_REPEATED_BODY Memorial Day 26 – So iLL (https://soillholds.com/collections/memorial-day-26/)
Title
Memorial Day 26 – So iLL
Meta
Memorial Day 26 – So iLL
H1 Search
H2 Country
H2 memorial day weekend sale
H2 Got Questions?
H2 Country
H2 Country
H3 climbing shoes
H3 climbing shoes
H3 apparel
H3 climbing accessories
H3 climbing accessories
H3 ON THE ROAM
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://soillholds.com) So iLL | Climbing Shoes, Climbing Holds, Climbing Apparel, & Training
[H2] MEMORIAL DAY WEEKEND SALE 25% off almost everything, including climbing shoes. SHOP THE SALE [H2] INTRO - > ADVANCED shop climbing shoes [IMG: Close-up of a product with] Close-up of a product with 'Wavelengths' branding on a black background welcome to So iLL... [H2] A 20 YEAR START UP [H3] TORQUE LV full performance, at a lower volume SHOP [H3] TORQUE premium performance from the mind of fred nicole SHOP [H3] ATHLETIC BOULDERING 1 a first of its kind SHOP [H3] CATCH perfect all around slipper SHOP [H3] ATHLETIC BOULDERING 1 soft/sensitive bouldering monster SHOP [H3] ROAM RIGID stiffer high performance slipper SHOP [H3] ROAM SOFT a more sensitive high performance slipper SHOP [H3] STAY hello comp style climbing ? SHOP [H3] STAY LV when you need to perform at a low volume SHOP [H3] STREET a wonderful intermediate all arounder SHOP [H3] STREET LV a low volume, two strap banger SHOP [H3] STEP step into these accidentally high performing "entry" models SHOP [H3] START the best "rental/beginner" to hit the market SHOP [H3] STEP a favorite, now in cherry blossom white SHOP [H3] TORQUE LV full performance, at a lower volume SHOP [H3] TORQUE premium performance from the mind of fred nicole SHOP [H3] ATHLETIC BOULDERING 1 soft/sensitive bouldering monster SHOP [H3] ATHLETIC BOULDERING 1 a first of its kind SHOP [H3] CATCH perfect all around slipper SHOP [H3] STEP a favorite, now in cherry blossom white SHOP [H3] ROAM RIGID stiffer high performance slipper SHOP [H3] ROAM SOFT a more sensitive high performance slipper SHOP [H3] STAY hello comp style climbing ? SHOP [H3] STAY LV when you need to perform at a low volume SHOP [H3] STREET a wonderful intermediate all arounder SHOP [H3] STREET LV a low volume, two strap banger SHOP [H3] STEP step into these accidentally high performing "entry" models SHOP [H3] START the best "rental/beginner" to hit the market SHOP [H2] YEARS OF EXPERIENCE IN THE FIELD Our dedicated team of climbers and designers, including Fred Nicole and Jae Jung, have a wealth of elite climbing and shoe development experience. True masters of their craft. [H2] Hand Crafted Our team of designers, including Fred Nicole and Jae Jung, have many years of experience in climbing and shoe development. [H2] Precision Details Shoe designer, Jae Jung, dials in on the details of STAY and STREET. [H2] Fred Nicole Finalizing TORQUE prototypes in his lab. [H2] Testing Fred Nicole putting prototypes through their paces. [H2] Detailed Workmanship Nearly every aspect of our shoe manufacturing process is intricate, small batch, and by hand. [H2] Jae Jung Years of trial and error have led to hand shaped lasts that ensure premium performance and fit. SHOP CLIMBING SHOES [IMG: Baby Deluxe - White 12-01 - So iLL - So iLL] [IMG: Baby Deluxe - White 12-01 - So iLL - So iLL] [IMG: 1A - L • Stackable Volume - L - With - So iLL - So iLL] [IMG: 1A - L • Stackable Volume - L - With - So iLL - So iLL] [IMG: Bubbies Macro 4 Dual Tex - So iLL - So iLL] [IMG: Bubbies Macro 4 Dual Tex - So iLL - So iLL] [IMG: 10B - L • Stackable Volume - L - With - So iLL - So iLL] [IMG: 10B - L • Stackable Volume - L - With - So iLL - So iLL] [IMG: Innies Macro 3 - So iLL - So iLL] [IMG: Innies Macro 3 - So iLL - So iLL] ALL NEW HOLDS, VOLUMES, & MACROS holds volumes macros
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SUB-PAGE (https://soillholds.com/collections/climbing-shoes/) Climbing Shoes – So iLL
[H2] CLIMBING SHOES we tore it all down -- [H2] and built something better learn more from the deep dives with our shoe designers below Play Video Find Your Perfect Shoe Sort by Featured Sale [IMG: Step - Blossom White - M 3.5 / W 5 - So iLL - So iLL] [IMG: Step - Blossom White - M 3.5 / W 5 - So iLL - So iLL] Step - Blossom White $ 104.25 $ 139.00 Sale [IMG: Athletic Bouldering 1 - M 4.5 / W 6 - So iLL - So iLL] [IMG: Athletic Bouldering 1 - M 4.5 / W 6 - So iLL - So iLL] Athletic Bouldering 1 $ 141.75 $ 189.00 Sold Out [IMG: Athletic Bouldering 1 - White - M 4.5 / W 6 - So iLL - So iLL] [IMG: Athletic Bouldering 1 - White - M 4.5 / W 6 - So iLL - So iLL] Athletic Bouldering 1 - White $ 141.75 $ 189.00 Sale [IMG: Torque - M 4.5 / W 6 - So iLL - So iLL] [IMG: Torque - M 4.5 / W 6 - So iLL - So iLL] Torque $ 141.75 $ 189.00 Sale [IMG: Torque LV - M 4.5 / W 6 - So iLL - So iLL] [IMG: Torque LV - M 4.5 / W 6 - So iLL - So iLL] Torque LV $ 141.75 $ 189.00 Sale [IMG: Stay - Preorder - M 4.5 / W 6 - So iLL - So iLL] [IMG: Stay - Preorder - M 4.5 / W 6 - So iLL - So iLL] Stay $ 134.25 $ 179.00 Sale [IMG: Stay LV - M 4.5 / W 6 - So iLL - So iLL] [IMG: Stay LV - M 4.5 / W 6 - So iLL - So iLL] Stay LV $ 134.25 $ 179.00 Sale [IMG: Roam Soft - M 4.5 / W 6 - So iLL - So iLL] [IMG: Roam Soft - M 4.5 / W 6 - So iLL - So iLL] Roam Soft $ 134.25 $ 179.00 Sale [IMG: Roam Rigid - M 4.5 / W 6 - So iLL - So iLL] [IMG: Roam Rigid - M 4.5 / W 6 - So iLL - So iLL] Roam Rigid $ 70.00 $ 169.00 Sale [IMG: Catch - Preorder - M 4.5 / W 6 - So iLL - So iLL] [IMG: Catch - Preorder - M 4.5 / W 6 - So iLL - So iLL] Catch $ 96.75 $ 129.00 Sale [IMG: Street - Preorder - M 4.5 / W 6 - So iLL - So iLL] [IMG: Street - Preorder - M 4.5 / W 6 - So iLL - So iLL] Street $ 111.75 $ 149.00 Sale [IMG: Street LV - M 4.5 / W 6 - So iLL - So iLL] [IMG: Street LV - M 4.5 / W 6 - So iLL - So iLL] Street LV $ 111.75 $ 149.00 Sale [IMG: Step - M 4.5 / W 6 - So iLL - So iLL] [IMG: Step - M 4.5 / W 6 - So iLL - So iLL] Step $ 89.25 $ 119.00 Sale [IMG: Start - M 4.5 / W 6 - So iLL - So iLL] [IMG: Start - M 4.5 / W 6 - So iLL - So iLL] Start $ 74.25 $ 99.00 [H3] STEP INTO AN ALL NEW COLORWAY Step - now in cherry blossom white [H3] THE FIRST ALL WHITE CLIMBING SHOE Athletic Bouldering 1 - White by BORIS BIDJAN SABERI [H3] Low Volume Models The Stay, Street, and Torque are now offered in LV (Low Volume) models, for climbers with a narrower heel and less overall foot height and width. [H3] Low Volume Models The Stay, Street, and Torque are now offered in LV (Low Volume) models, for climbers with a narrower heel and less overall foot height and width. [H3] All New Performance • All New Design We’ve spent several years concepting, designing, sampling, and testing with Fred Nicole and Jae Jung – true climbing shoe heroes and experts in the field. [H3] ROAM RIGID & ROAM SOFT High performance slippers from Fred Nicole. [H2] take a closer look with our designers ATHLETIC BOULDERING 1 TORQUE STREET CATCH STAY ROAM START [H2] Recommended products Sale Tyvek Chalk Bag - Eden Green No reviews $ 25.50 $ 34.00 Quick View Sale Tyvek Chalk Bag - Seafoam 1 review $ 25.50 $ 34.00 Quick View 5.0 / 5.0 1 Review Sale Tyvek Chalk Bag - Cypress Green No reviews $ 25.50 $ 34.00 Quick View Sold Out Large Chalk Bag • So iLL x Sender One Collab Logo No reviews Sold Out Quick View Sold Out Lunch Bag Chalk Bucket • So iLL x Sender One Logo Collab No reviews Sold Out Quick View Sale Quiver Tote • So iLL x Sender One Collab Logo No reviews $ 59.25 $ 79.00 Quick View [H2] Shop Climbing Accessories [H2] Shop Climbing Accessories [H3] Chalk [H3] Chalk Bags [H3] Hangboards Sold Out [IMG: V16 - So iLL x Tokyo Powder Chalk - 330 grams - So iLL - So iLL] [IMG: V16 - So iLL x Tokyo Powder Chalk - - So iLL - So iLL] V16 - So iLL x Tokyo Powder Chalk Sold Out [IMG: Tokyo Powder - Black - Black 330G - So iLL - So iLL] [IMG: Tokyo Powder - Black - Black 135G - So iLL - So iLL] Tokyo Powder - Black [IMG: Tokyo Powder - Pure - White 330G - So iLL - So iLL] [IMG: Tokyo Powder - Pure - White 135G - So iLL - So iLL] Tokyo Powder - Pure [IMG: Tokyo Powder - V3 - - So iLL - So iLL] [IMG: Tokyo Powder - V3 - - So iLL - So iLL] Tokyo Powder - V3 [IMG: Tokyo Powder - RX - - So iLL - So iLL] [IMG: Tokyo Powder - RX - - So iLL - So iLL] Tokyo Powder - RX Sold Out [IMG: Tokyo Powder - Boost - - So iLL - So iLL] [IMG: Tokyo Powder - Boost - - So iLL - So iLL] Tokyo Powder - Boost Sold Out [IMG: Tokyo Powder - React - - So iLL - So iLL] [IMG: Tokyo Powder - React - - So iLL - So iLL] Tokyo Powder - React Sale [IMG: Friction Labs Gorilla Grip - 12 oz - So iLL - Friction Labs] [IMG: Friction Labs Gorilla Grip - 12 oz - So iLL - Friction Labs] Friction Labs Gorilla Grip Sale [IMG: Friction Labs Unicorn Dust - 12 oz - So iLL - Friction Labs] [IMG: Friction Labs Unicorn Dust - 12 oz - So iLL - Friction Labs] Friction Labs Unicorn Dust Sold Out [IMG: Friction Labs Secret Stuff - - So iLL - Friction Labs] [IMG: Friction Labs Secret Stuff - - So iLL - Friction Labs] Friction Labs Secret Stuff Sale [IMG: Friction Labs Premium Chalk Discs - - So iLL - Friction Labs] [IMG: Friction Labs Premium Chalk Discs - - So iLL - Friction Labs] Friction Labs Premium Chalk Discs Sale [IMG: Friction Labs Magic Pro Chalk Sphere - - So iLL - Friction Labs] [IMG: Friction Labs Magic Pro Chalk Sphere - - So iLL - Friction Labs] Friction Labs Magic Pro Chalk Sphere Sale [IMG: Metolius Super Chalk - - So iLL - Metolius] [IMG: Metolius Super Chalk - - So iLL - Metolius] Metolius Super Chalk Sold Out [IMG: Midnight Lightning Ultra Premium Chalk - - So iLL - Midnight Lightning] [IMG: Midnight Lightning Ultra Premium Chalk - - So iLL - Midnight Lightning] Midnight Lightning Ultra Premium Chalk Sale [IMG: Midnight Lightning Chalktopus™ - - So iLL - Midnight Lightning] [IMG: Midnight Lightning Chalktopus™ - - So iLL - Midnight Lightning] Midnight Lightning Chalktopus™ Sale [IMG: Bouldering Brush - - So iLL - So iLL] [IMG: Bouldering Brush - - So iLL - So iLL] Bouldering Brush Sale [IMG: Eco Sloper Brush - - So iLL - So iLL] [IMG: Eco Sloper Brush - - So iLL - So iLL] Eco Sloper Brush Sale [IMG: Eco Distribution Brush 3.0 - Single - So iLL - So iLL] [IMG: Eco Distribution Brush 3.0 - Single - So iLL - So iLL] Eco Distribution Brush 3.0 Sale [IMG: Eco Sloper Brush 3.0 - - So iLL - So iLL] [IMG: Eco Sloper Brush 3.0 - - So iLL - So iLL] Eco Sloper Brush 3.0 Sale [IMG: Eco Boar Hair Brush 3.0 - Single - So iLL - So iLL] [IMG: Eco Boar Hair Brush 3.0 - Single - So iLL - So iLL] Eco Boar Hair Brush 3.0 Sale [IMG: Tyvek Chalk Bag - Cypress Green - So iLL - So iLL] [IMG: Tyvek Chalk Bag - Cypress Green - So iLL - So iLL] Tyvek Chalk Bag - Cypress Green Sale [IMG: Tyvek Chalk Bag - Seafoam - So iLL - So iLL] [IMG: Tyvek Chalk Bag - Seafoam - So iLL - So iLL] Tyvek Chalk Bag - Seafoam Sale [IMG: Tyvek Chalk Bag - Eden Green - So iLL - So iLL] [IMG: Tyvek Chalk Bag - Eden Green - So iLL - So iLL] Tyvek Chalk Bag - Eden Green Sold Out [IMG: Large Chalk Bag • So iLL x Sender One Collab Logo - White / S1 - So iLL - So iLL] [IMG: Large Chalk Bag • So iLL x Sender One Collab Logo - Seafoam / Black - So iLL - So iLL] Large Chalk Bag • So iLL x Sender One Collab Logo Sold Out [IMG: Lunch Bag Chalk Bucket • So iLL x Sender One Logo Collab - White / S1 - So iLL - So iLL] [IMG: Lunch Bag Chalk Bucket • So iLL x Sender One Logo Collab - Seafoam / Black - So iLL - So iLL] Lunch Bag Chalk Bucket • So iLL x Sender One Logo Collab Sale [IMG: Quiver Tote • So iLL x Sender One Collab Logo - White / S1 - So iLL - So iLL] [IMG: Quiver Tote • So iLL x Sender One Collab Logo - White / S1 - So iLL - So iLL] Quiver Tote • So iLL x Sender One Collab Logo [IMG: LiL] [IMG: LiL] LiL' iLL Crushies Sale [IMG: Tyvek Chalk Bag - Eden Green - So iLL - So iLL] [IMG: Tyvek Chalk Bag - Eden Green - So iLL - So iLL] Tyvek Chalk Bag - Eden Green Sale [IMG: Tyvek Chalk Bag - Seafoam - So iLL - So iLL] [IMG: Tyvek Chalk Bag - Seafoam - So iLL - So iLL] Tyvek Chalk Bag - Seafoam Sale [IMG: Tyvek Chalk Bag - Cypress Green - So iLL - So iLL] [IMG: Tyvek Chalk Bag - Cypress Green - So iLL - So iLL] Tyvek Chalk Bag - Cypress Green Sold Out [IMG: Large Chalk Bag • So iLL x Sender One Collab Logo - White / S1 - So iLL - So iLL] [IMG: Large Chalk Bag • So iLL x Sender One Collab Logo - Seafoam / Black - So iLL - So iLL] Large Chalk Bag • So iLL x Sender One Collab Logo Sold Out [IMG: Lunch Bag Chalk Bucket • So iLL x Sender One Logo Collab - White / S1 - So iLL - So iLL] [IMG: Lunch Bag Chalk Bucket • So iLL x Sender One Logo Collab - Seafoam / Black - So iLL - So iLL] Lunch Bag Chalk Bucket • So iLL x Sender One Logo Collab Sale [IMG: Quiver Tote • So iLL x Sender One Collab Logo - White / S1 - So iLL - So iLL] [IMG: Quiver Tote • So iLL x Sender One Collab Logo - White / S1 - So iLL - So iLL] Quiver Tote • So iLL x Sender One Collab Logo [IMG: Iron Palm Clear • VTF - So iLL - So iLL] [IMG: Iron Palm Clear • VTF - So iLL - So iLL] Iron Palm Clear • VTF [IMG: Split Palm - White 12-01 - So iLL - So iLL] [IMG: Split Palm - White 12-01 - So iLL - So iLL] Split Palm [IMG: Iron Palm 2.0 - White 12-01 - So iLL - So iLL] [IMG: Iron Palm 2.0 - White 12-01 - So iLL - So iLL] Iron Palm 2.0 [IMG: Training Tiles • So iLL x Meagan Martin - White 12-01 - So iLL - So iLL] [IMG: Training Tiles • So iLL x Meagan Martin - White 12-01 - So iLL - So iLL] Training Tiles • So iLL x Meagan Martin [IMG: Rise - White 12-01 - So iLL - So iLL] [IMG: Rise - White 12-01 - So iLL - So iLL] Rise Sold Out [IMG: Beastmaker 1000 - - So iLL - So iLL] [IMG: Beastmaker 1000 - - So iLL - So iLL] Beastmaker 1000 [IMG: Beastmaker 2000 - - So iLL - So iLL] [IMG: Beastmaker 2000 - - So iLL - So iLL] Beastmaker 2000 Sold Out [IMG: Tension The Block - - So iLL - So iLL] [IMG: Tension The Block - - So iLL - So iLL] Tension The Block Sold Out [IMG: Tension Flash Board - - So iLL - So iLL] [IMG: Tension Flash Board - - So iLL - So iLL] Tension Flash Board Sold Out [IMG: Tension Honestone - - So iLL - So iLL] [IMG: Tension Honestone - - So iLL - So iLL] Tension Honestone Free Continental US Shipping Over $99 Shop Climbing Shoes Signup For Redpoint Rewards
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SUB-PAGE (https://soillholds.com/collections/lifestyle-shoes-roam/) Lifestyle Shoes – Roam – So iLL
/ roam / [H2] LIFESTYLE SHOES CHUKKAS DRIFTERS WINOS ROAMERS KANAKAS [H2] CHUKKAS Sale [IMG: Chukka • Black Wolf - M4.5 / W6 - So iLL - So iLL] [IMG: Chukka • Black Wolf - M4.5 / W6 - So iLL - So iLL] Chukka • Black Wolf $ 15.00 $ 129.00 Sale [IMG: Chukka • Dirty Pink - M4.5 / W6 - So iLL - So iLL] [IMG: Chukka • Dirty Pink - M4.5 / W6 - So iLL - So iLL] Chukka • Dirty Pink $ 15.00 $ 129.00 Sale [IMG: Faux Fur Chukka • Dirty Pink - M4.5 / W6 - So iLL - So iLL] [IMG: Faux Fur Chukka • Dirty Pink - M4.5 / W6 - So iLL - So iLL] Faux Fur Chukka • Dirty Pink $ 15.00 $ 129.00 [H3] Chukkas / roam / [H2] DRIFTERS Sale [IMG: Dirty Pink Drifter - M4.5 / W6 - So iLL - So iLL] [IMG: Dirty Pink Drifter - M4.5 / W6 - So iLL - So iLL] Drifter • Dirty Pink $ 5.00 $ 129.00 Sale [IMG: Hemp Drifter • Black Wolf - M4.5 / W6 - So iLL - So iLL] [IMG: Hemp Drifter • Black Wolf - M4.5 / W6 - So iLL - So iLL] Hemp Drifter • Black Wolf $ 15.00 $ 129.00 [H3] Drifters / roam / [H2] WINOS Sale [IMG: Hemp Wino - M4.5 / W6 - So iLL - On The Roam] [IMG: Hemp Wino - M4.5 / W6 - So iLL - On The Roam] Hemp Wino $ 10.00 $ 119.00 Sale [IMG: Nubuck Wino - M4.5 / W6 - So iLL - On The Roam] [IMG: Nubuck Wino - M4.5 / W6 - So iLL - On The Roam] Nubuck Wino $ 10.00 $ 129.00 Sale [IMG: Eco Camo Wino - M4.5 / W6 - So iLL - On The Roam] [IMG: Eco Camo Wino - M4.5 / W6 - So iLL - On The Roam] Eco Camo Wino $ 5.00 $ 99.00 [H3] Winos / roam / [H2] ROAMERS Sale [IMG: Dirty Pink Polka Dot Roamer - M4.5 / W6 - So iLL - On The Roam] [IMG: Dirty Pink Polka Dot Roamer - M4.5 / W6 - So iLL - On The Roam] Dirty Pink Polka Dot Roamer $ 5.00 $ 119.00 [H3] POLKA DOT ROAMERS [H2] Kanakas Sale [IMG: Dirty Pink Kanaka - M4 / W5.5 - So iLL - On The Roam] [IMG: Dirty Pink Kanaka - M4 / W5.5 - So iLL - On The Roam] Dirty Pink Kanaka $ 5.00 $ 44.00 Sale [IMG: Unity Purple Kanaka - M4 / W5.5 - So iLL - On The Roam] [IMG: Unity Purple Kanaka - M4 / W5.5 - So iLL - On The Roam] Unity Purple Kanaka $ 5.00 $ 44.00 Sale [IMG: Yaya Lavender Kanaka - M4 / W5.5 - So iLL - On The Roam] [IMG: Yaya Lavender Kanaka - M4 / W5.5 - So iLL - On The Roam] Yaya Lavender Kanaka $ 5.00 $ 44.00 [H3] Kanakas / roam / [H2] STILL LOOKING? [H2] STILL LOOKING? [IMG: Nakoa Tee - Dirty Pink - X-SMALL - So iLL - So iLL] Nakoa Tee - Dirty Pink - X-SMALL - So iLL - So iLL [H2] Roam Apparel shop [H2] Women's Apparel shop
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SUB-PAGE (https://soillholds.com/collections/memorial-day-26/) Memorial Day 26 – So iLL
[H2] memorial day weekend sale 25% off almost everything now through 5/25 CLIMBING SHOES APPAREL CLIMB ACCS. ROAM COLLECTION Sale [IMG: Athletic Bouldering 1 - M 4.5 / W 6 - So iLL - So iLL] [IMG: Athletic Bouldering 1 - M 4.5 / W 6 - So iLL - So iLL] Athletic Bouldering 1 $ 141.75 $ 189.00 Sale [IMG: Catch - Preorder - M 4.5 / W 6 - So iLL - So iLL] [IMG: Catch - Preorder - M 4.5 / W 6 - So iLL - So iLL] Catch $ 96.75 $ 129.00 Sale [IMG: Torque - M 4.5 / W 6 - So iLL - So iLL] [IMG: Torque - M 4.5 / W 6 - So iLL - So iLL] Torque $ 141.75 $ 189.00 Sale [IMG: Torque LV - M 4.5 / W 6 - So iLL - So iLL] [IMG: Torque LV - M 4.5 / W 6 - So iLL - So iLL] Torque LV $ 141.75 $ 189.00 Sale [IMG: Roam Soft - M 4.5 / W 6 - So iLL - So iLL] [IMG: Roam Soft - M 4.5 / W 6 - So iLL - So iLL] Roam Soft $ 134.25 $ 179.00 Sale [IMG: Roam Rigid - M 4.5 / W 6 - So iLL - So iLL] [IMG: Roam Rigid - M 4.5 / W 6 - So iLL - So iLL] Roam Rigid $ 70.00 $ 169.00 Sale [IMG: Stay - Preorder - M 4.5 / W 6 - So iLL - So iLL] [IMG: Stay - Preorder - M 4.5 / W 6 - So iLL - So iLL] Stay $ 134.25 $ 179.00 Sale [IMG: Stay LV - M 4.5 / W 6 - So iLL - So iLL] [IMG: Stay LV - M 4.5 / W 6 - So iLL - So iLL] Stay LV $ 134.25 $ 179.00 Sale [IMG: Step - M 4.5 / W 6 - So iLL - So iLL] [IMG: Step - M 4.5 / W 6 - So iLL - So iLL] Step $ 89.25 $ 119.00 Sale [IMG: Step - Blossom White - M 3.5 / W 5 - So iLL - So iLL] [IMG: Step - Blossom White - M 3.5 / W 5 - So iLL - So iLL] Step - Blossom White $ 104.25 $ 139.00 Sale [IMG: Street - Preorder - M 4.5 / W 6 - So iLL - So iLL] [IMG: Street - Preorder - M 4.5 / W 6 - So iLL - So iLL] Street $ 111.75 $ 149.00 Sale [IMG: Street LV - M 4.5 / W 6 - So iLL - So iLL] [IMG: Street LV - M 4.5 / W 6 - So iLL - So iLL] Street LV $ 111.75 $ 149.00 Sale [IMG: Start - M 4.5 / W 6 - So iLL - So iLL] [IMG: Start - M 4.5 / W 6 - So iLL - So iLL] Start $ 74.25 $ 99.00 Sold Out [IMG: Athletic Bouldering 1 - White - M 4.5 / W 6 - So iLL - So iLL] [IMG: Athletic Bouldering 1 - White - M 4.5 / W 6 - So iLL - So iLL] Athletic Bouldering 1 - White $ 141.75 $ 189.00 [H3] climbing shoes / / [H3] climbing shoes / / Sale [IMG: Men] [IMG: Men] Men's Denim - Black $ 70.50 $ 94.00 Sale [IMG: Men] [IMG: Men] Men's Denim - Blue $ 70.50 $ 94.00 Sale [IMG: Men] [IMG: Men] Men's Denim - Grey $ 29.25 $ 94.00 Sale [IMG: Men] [IMG: Men] Men's Denim - Light Wash $ 29.25 $ 94.00 Sale [IMG: Women] [IMG: Women] Women's Denim - Black $ 36.75 $ 89.00 Sale [IMG: Women] [IMG: Women] Women's Denim - Indigo $ 36.75 $ 89.00 Sale [IMG: Women] [IMG: Women] Women's Denim - Light Wash $ 36.75 $ 89.00 Sale [IMG: Women] [IMG: Women] Women's Denim - Smoke Wash Out $ 36.75 $ 89.00 Sale [IMG: Women] [IMG: Women] Women's Denim - Vintage Wash $ 36.75 $ 89.00 Sale [IMG: Women] [IMG: Women] Women's Forest Denim • So iLL x Meagan Martin $ 36.75 $ 89.00 Sale [IMG: Seafoam So iLL Stacked Logo Tee - X - SMALL - So iLL - So iLL] [IMG: Seafoam So iLL Stacked Logo Tee - X - SMALL - So iLL - So iLL] Seafoam So iLL Stacked Logo Tee $ 40.50 $ 54.00 Sale [IMG: So iLL Cuff Beanie - Black - - So iLL - So iLL] [IMG: So iLL Cuff Beanie - Black - So iLL - So iLL] So iLL Cuff Beanie - Black $ 21.75 $ 29.00 Sale [IMG: So iLL Heather Beanie - - So iLL - So iLL] [IMG: So iLL Heather Beanie - - So iLL - So iLL] So iLL Heather Beanie $ 21.75 $ 29.00 [H3] apparel / / Sale [IMG: Midnight Lightning Chalktopus™ - - So iLL - Midnight Lightning] [IMG: Midnight Lightning Chalktopus™ - - So iLL - Midnight Lightning] Midnight Lightning Chalktopus™ $ 6.71 $ 8.95 Sold Out [IMG: Strength Trainer - 3 Pack - - So iLL - So iLL] [IMG: Strength Trainer - 3 Pack - - So iLL - So iLL] Strength Trainer - 3 Pack $ 14.25 $ 19.00 Sale [IMG: Baby Deluxe Keychain - So iLL - So iLL] [IMG: Baby Deluxe Keychain - So iLL - So iLL] Baby Deluxe Keychain $ 5.99 $ 7.99 Sale [IMG: Baby Lather - Pair of Soap Bars - So iLL - So iLL] [IMG: Baby Lather - Pair of Soap Bars - So iLL - So iLL] Baby Lather - Pair of Soap Bars $ 9.00 $ 12.00 Sale [IMG: Boot Bananas - - So iLL - Boot Bananas] [IMG: Boot Bananas - - So iLL - Boot Bananas] Boot Bananas $ 15.00 $ 20.00 Sale [IMG: Clippers - - So iLL - So iLL] [IMG: Clippers - - So iLL - So iLL] Clippers $ 5.24 $ 6.99 Sale [IMG: Bouldering Brush - - So iLL - So iLL] [IMG: Bouldering Brush - - So iLL - So iLL] Bouldering Brush $ 15.00 $ 20.00 Sale [IMG: Eco Boar Hair Brush 3.0 - Single - So iLL - So iLL] [IMG: Eco Boar Hair Brush 3.0 - Single - So iLL - So iLL] Eco Boar Hair Brush 3.0 $ 6.00 $ 8.00 Sale [IMG: Eco Distribution Brush 3.0 - Single - So iLL - So iLL] [IMG: Eco Distribution Brush 3.0 - Single - So iLL - So iLL] Eco Distribution Brush 3.0 $ 6.75 $ 9.00 Sale [IMG: Eco Sloper Brush - - So iLL - So iLL] [IMG: Eco Sloper Brush - - So iLL - So iLL] Eco Sloper Brush $ 12.00 $ 16.00 Sale [IMG: Eco Sloper Brush 3.0 - - So iLL - So iLL] [IMG: Eco Sloper Brush 3.0 - - So iLL - So iLL] Eco Sloper Brush 3.0 $ 11.25 $ 15.00 Sale [IMG: Finger Massager - So iLL - So iLL] [IMG: Finger Massager - So iLL - So iLL] Finger Massager $ 3.74 $ 4.99 Sale [IMG: Tyvek Chalk Bag - Cypress Green - So iLL - So iLL] [IMG: Tyvek Chalk Bag - Cypress Green - So iLL - So iLL] Tyvek Chalk Bag - Cypress Green $ 25.50 $ 34.00 Sale [IMG: Tyvek Chalk Bag - Eden Green - So iLL - So iLL] [IMG: Tyvek Chalk Bag - Eden Green - So iLL - So iLL] Tyvek Chalk Bag - Eden Green $ 25.50 $ 34.00 Sale [IMG: Tyvek Chalk Bag - Seafoam - So iLL - So iLL] [IMG: Tyvek Chalk Bag - Seafoam - So iLL - So iLL] Tyvek Chalk Bag - Seafoam $ 25.50 $ 34.00 Sale [IMG: Friction Labs Gorilla Grip - 12 oz - So iLL - Friction Labs] [IMG: Friction Labs Gorilla Grip - 12 oz - So iLL - Friction Labs] Friction Labs Gorilla Grip from $ 7.49 Sale [IMG: Friction Labs Magic Pro Chalk Sphere - - So iLL - Friction Labs] [IMG: Friction Labs Magic Pro Chalk Sphere - - So iLL - Friction Labs] Friction Labs Magic Pro Chalk Sphere $ 9.74 $ 12.99 Sale [IMG: Friction Labs Premium Chalk Discs - - So iLL - Friction Labs] [IMG: Friction Labs Premium Chalk Discs - - So iLL - Friction Labs] Friction Labs Premium Chalk Discs $ 11.24 $ 14.99 Sale [IMG: Friction Labs Unicorn Dust - 12 oz - So iLL - Friction Labs] [IMG: Friction Labs Unicorn Dust - 12 oz - So iLL - Friction Labs] Friction Labs Unicorn Dust from $ 11.25 Sale [IMG: Metolius Super Chalk - - So iLL - Metolius] [IMG: Metolius Super Chalk - - So iLL - Metolius] Metolius Super Chalk $ 10.46 $ 13.95 Sale [IMG: Iron Palm Shoe Charm - Seafoam - So iLL - So iLL] [IMG: Iron Palm Shoe Charm - Seafoam - So iLL - So iLL] Iron Palm Shoe Charm $ 4.49 $ 5.99 Sale [IMG: Iron Palm Magnet - Seafoam - So iLL - So iLL] [IMG: Iron Palm Magnet - Seafoam - So iLL - So iLL] Iron Palm Magnet $ 4.49 $ 5.99 Sale [IMG: Quiver Tote • So iLL x Sender One Collab Logo - White / S1 - So iLL - So iLL] [IMG: Quiver Tote • So iLL x Sender One Collab Logo - White / S1 - So iLL - So iLL] Quiver Tote • So iLL x Sender One Collab Logo $ 59.25 $ 79.00 Sale [IMG: So iLL Cuff Beanie - Black - - So iLL - So iLL] [IMG: So iLL Cuff Beanie - Black - So iLL - So iLL] So iLL Cuff Beanie - Black $ 21.75 $ 29.00 Sale [IMG: So iLL Heather Beanie - - So iLL - So iLL] [IMG: So iLL Heather Beanie - - So iLL - So iLL] So iLL Heather Beanie $ 21.75 $ 29.00 [H3] climbing accessories / / [H3] climbing accessories / / Sold Out [IMG: Nakoa Pullover Hoodie - On The Roam • Black Wolf - XS - So iLL - On The Roam] [IMG: Nakoa Pullover Hoodie - On The Roam • Black Wolf - XS - So iLL - On The Roam] Nakoa Pullover Hoodie - On The Roam • Black Wolf $ 30.00 $ 99.00 Sale [IMG: Velvet Scrunchies - Unity Purple - So iLL - On The Roam] [IMG: Velvet Scrunchies - Unity Purple - So iLL - On The Roam] Velvet Scrunchies $ 7.00 $ 14.50 Sale [IMG: Socks - Dirty Pink - S - So iLL - On The Roam] [IMG: Socks - Black Wolf - S - So iLL - On The Roam] Socks - Dirty Pink $ 10.00 $ 24.00 Sale [IMG: Socks - Black Wolf - S - So iLL - On The Roam] [IMG: Socks - Black Wolf - S - So iLL - On The Roam] Socks - Black Wolf $ 10.00 $ 24.00 Sale [IMG: Yaya Lavender Kanaka - M4 / W5.5 - So iLL - On The Roam] [IMG: Yaya Lavender Kanaka - M4 / W5.5 - So iLL - On The Roam] Yaya Lavender Kanaka $ 5.00 $ 44.00 Sale [IMG: Unity Purple Kanaka - M4 / W5.5 - So iLL - On The Roam] [IMG: Unity Purple Kanaka - M4 / W5.5 - So iLL - On The Roam] Unity Purple Kanaka $ 5.00 $ 44.00 Sale [IMG: Dirty Pink Kanaka - M4 / W5.5 - So iLL - On The Roam] [IMG: Dirty Pink Kanaka - M4 / W5.5 - So iLL - On The Roam] Dirty Pink Kanaka $ 5.00 $ 44.00 Sale [IMG: Nubuck Wino - M4.5 / W6 - So iLL - On The Roam] [IMG: Nubuck Wino - M4.5 / W6 - So iLL - On The Roam] Nubuck Wino $ 10.00 $ 129.00 Sale [IMG: Hemp Wino - M4.5 / W6 - So iLL - On The Roam] [IMG: Hemp Wino - M4.5 / W6 - So iLL - On The Roam] Hemp Wino $ 10.00 $ 119.00 Sale [IMG: Chukka • Dirty Pink - M4.5 / W6 - So iLL - So iLL] [IMG: Chukka • Dirty Pink - M4.5 / W6 - So iLL - So iLL] Chukka • Dirty Pink $ 15.00 $ 129.00 Sale [IMG: Chukka • Black Wolf - M4.5 / W6 - So iLL - So iLL] [IMG: Chukka • Black Wolf - M4.5 / W6 - So iLL - So iLL] Chukka • Black Wolf $ 15.00 $ 129.00 Sale [IMG: Faux Fur Chukka • Dirty Pink - M4.5 / W6 - So iLL - So iLL] [IMG: Faux Fur Chukka • Dirty Pink - M4.5 / W6 - So iLL - So iLL] Faux Fur Chukka • Dirty Pink $ 15.00 $ 129.00 Sale [IMG: Dirty Pink Drifter - M4.5 / W6 - So iLL - So iLL] [IMG: Dirty Pink Drifter - M4.5 / W6 - So iLL - So iLL] Drifter • Dirty Pink $ 5.00 $ 129.00 Sale [IMG: Hemp Drifter • Black Wolf - M4.5 / W6 - So iLL - So iLL] [IMG: Hemp Drifter • Black Wolf - M4.5 / W6 - So iLL - So iLL] Hemp Drifter • Black Wolf $ 15.00 $ 129.00 Sale [IMG: Dirty Pink Polka Dot Roamer - M4.5 / W6 - So iLL - On The Roam] [IMG: Dirty Pink Polka Dot Roamer - M4.5 / W6 - So iLL - On The Roam] Dirty Pink Polka Dot Roamer $ 5.00 $ 119.00 Sale [IMG: Eco Camo Wino - M4.5 / W6 - So iLL - On The Roam] [IMG: Eco Camo Wino - M4.5 / W6 - So iLL - On The Roam] Eco Camo Wino $ 5.00 $ 99.00 Sale [IMG: Nakoa Tee - Dirty Pink • 100% Organic Cotton - X - SMALL - So iLL - On The Roam] [IMG: Nakoa Tee - Dirty Pink • 100% Organic Cotton - X - SMALL - So iLL - On The Roam] Nakoa Tee - Dirty Pink • 100% Organic Cotton $ 20.00 $ 64.00 Sale [IMG: Flat lay of the Yaya Lavender Nakoa Tee from So iLL x On The Roam] [IMG: Jason Momoa wearing the Yaya Lavender Nakoa Tee from So iLL x On The Roam, laughing and looking off to his left with his arms crossed] Nakoa Tee - Yaya Lavender • Organic Cotton $ 20.00 $ 64.00 Sale [IMG: Flat lay of the Unity Purple Nakoa Tee from So iLL x On The Roam] [IMG: Jason Momoa wearing the Unity Purple Nakoa Tee and Unity Purple Crasher sunglasses] Nakoa Tee - Unity Purple • Organic Cotton $ 20.00 $ 64.00 Sale [IMG: Nakoa Tee - Black Wolf - X-SMALL - 60% Polyester / 40% Cotton • Standard Wash - So iLL - So iLL] [IMG: Nakoa Tee - Black Wolf - X-SMALL - 60% Polyester / 40% Cotton • Standard Wash - So iLL - So iLL] Nakoa Tee - Black Wolf • Organic Cotton $ 20.00 $ 64.00 Sale [IMG: On The Roam Beanie - British Racing Green - Menehune (Small) - So iLL - On The Roam] [IMG: On The Roam Beanie - British Racing Green - Menehune (Small) - So iLL - On The Roam] On The Roam Beanie - British Racing Green $ 10.00 $ 34.00 Sale [IMG: On The Roam Beanie - Yaya Lavender - Menehune (Small) - So iLL - On The Roam] [IMG: On The Roam Beanie - Yaya Lavender - Menehune (Small) - So iLL - On The Roam] On The Roam Beanie - Yaya Lavender $ 10.00 $ 34.00 Sale [IMG: On The Roam Beanie - Unity Purple - Menehune (Small) - So iLL - On The Roam] [IMG: On The Roam Beanie - Unity Purple - Menehune (Small) - So iLL - On The Roam] On The Roam Beanie - Unity Purple $ 10.00 $ 34.00 Sale [IMG: On The Roam Beanie - Oxblood Red - Menehune (Small) - So iLL - On The Roam] [IMG: On The Roam Beanie - Oxblood Red - Menehune (Small) - So iLL - On The Roam] On The Roam Beanie - Oxblood Red $ 10.00 $ 34.00 Sale [IMG: On The Roam Beanie - Black Wolf - Menehune (Small) - So iLL - On The Roam] [IMG: On The Roam Beanie - Black Wolf - Menehune (Small) - So iLL - On The Roam] On The Roam Beanie - Black Wolf $ 10.00 $ 34.00 Sale [IMG: On The Roam Beanie - Dirty Pink - Menehune (Small) - So iLL - On The Roam] [IMG: On The Roam Beanie - Dirty Pink - Menehune (Small) - So iLL - On The Roam] On The Roam Beanie - Dirty Pink $ 10.00 $ 34.00 Sale [IMG: Boxer Briefs • Pink / Red Stripe - S - So iLL - BN3TH] [IMG: Boxer Briefs • Pink / Red Stripe - S - So iLL - BN3TH] Boxer Briefs • Pink / Red Stripe $ 15.00 $ 34.00 Sale [IMG: Boxer Briefs • Black / White Stripe - S - So iLL - BN3TH] [IMG: Boxer Briefs • Black / White Stripe] Boxer Briefs • Black / White Stripe $ 15.00 $ 34.00 Sale [IMG: Polka Dot Boxer Briefs • Dirty Pink - Dirty Pink - S - So iLL - BN3TH] [IMG: Polka Dot Boxer Briefs • Dirty Pink - Dirty Pink - S - So iLL - BN3TH] Polka Dot Boxer Briefs • Dirty Pink $ 15.00 $ 34.00 Sold Out [IMG: Nakoa Boxer Briefs • Black Wolf - Black Wolf - S - So iLL - BN3TH] [IMG: Nakoa Boxer Briefs • Black Wolf - Black Wolf - S - So iLL - BN3TH] Nakoa Boxer Briefs • Black Wolf $ 15.00 $ 34.00 Sale [IMG: Nakoa Boxer Briefs • Dirty Pink - Dirty Pink - S - So iLL - BN3TH] [IMG: Nakoa Boxer Briefs • Dirty Pink - Dirty Pink - S - So iLL - BN3TH] Nakoa Boxer Briefs • Dirty Pink $ 15.00 $ 34.00 [IMG: Jason Momoa Crasher - Momoa Matte Rose Tort Sunglasses - Medium - 49mm - So iLL - Electric] [H3] ON THE ROAM / /
14273 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
3004Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 747 | 3 |
| /collections/climbing-shoes/ | 829 | 3 |
| /collections/lifestyle-shoes-roam/ | 713 | 3 |
| /collections/memorial-day-26/ | 715 | 3 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "So iLL",
"url": "https://soillholds.com"
}
/collections/climbing-shoes/
[
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://soillholds.com/collections",
"name": "Collections"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://soillholds.com/collections/climbing-shoes",
"name": "Climbing Shoes"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "So iLL",
"url": "https://soillholds.com"
}
]
/collections/lifestyle-shoes-roam/
[
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://soillholds.com/collections",
"name": "Collections"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://soillholds.com/collections/lifestyle-shoes-roam",
"name": "Lifestyle Shoes - Roam"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "So iLL",
"url": "https://soillholds.com"
}
]
/collections/memorial-day-26/
[
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://soillholds.com/collections",
"name": "Collections"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://soillholds.com/collections/memorial-day-26",
"name": "Memorial Day 26"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "So iLL",
"url": "https://soillholds.com"
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Ecommerce & Online Retail
36.3 Avg BS
Based on 3393 businesses audited.
✓ Less BS than average
So iLL has 1.3 points less BS than the average for Ecommerce & Online Retail.
BS Detector
Ecommerce & Online Retail BS: So iLL (soillholds.com)
https://soillholds.com
📍 Industry: Ecommerce & Online Retail
35
BS / 100
So iLL is a technical brand with legitimate substance that is slightly undermined by its reliance on a standard e-commerce template and internal-only review metrics. It effectively leverages high-profile industry icons to provide a layer of substance that separates it from generic dropshipping competitors. It is a rare example of a company where the ‘Signal’ of elite performance is mostly backed by the ‘Substance’ of its specialized product development team.
Info Density
Power-words vs. Substance ratio.
10
33% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
4
20% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
8
40% BS
Commodity Fingerprint
Detection of industry clichés/templates.
6
40% BS
Identity & Authority
Expert verifiability & Schema depth.
7
47% BS
Integrate structured Organization and Person schema to technically link the brand and its products to the verifiable digital footprints of Fred Nicole and Jae Jung. Transition the internal review system to a verified third-party platform that allows users to audit the 800+ reviews via external proof paths. Prune the technical hierarchy by removing the redundant ‘Country’ and template-level H2 headings that currently degrade the site’s semantic coherence. Provide technical data sheets or rubber comparison metrics for performance models to move ‘Signal’ from marketing tone to technical substance.
The content perfectly aligns with the climbing and outdoor retail industry, evidenced by highly specific product categories such as bouldering shoes, climbing holds, and technical accessories like Tokyo Powder and Friction Labs chalk. The presence of specialized training gear like hangboards and macro volumes confirms a deep integration into the climbing ecosystem.
“The score of 35 reflects a 'Low BS' profile, primarily driven by the Information Density (10/30) and Semantic Coherence (4/20) pillars which confirm the site is selling real, high-quality products. Points were predominantly lost in Trust and Proof (8/20) and Identity (7/15) due to the lack of external verification links for reviews and the absence of advanced structured data for its named experts. The brand's unique positioning successfully mitigates the Commodity Fingerprint penalty.”
Verified Analysis Date: May 24, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from So iLL, captured on May 24, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to So iLL: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://soillholds.com to view the most current version of its content and learn from the source what this company is about and what it offers.