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ZONE3
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HOMEPAGE ZONE3 | Performance Swim & Triathlon, For Every Athlete (https://zone3.com)
ZONE3 | Performance Swim & Triathlon, For Every Athlete
Built by athletes, proven in competition. Zone3 designs performance swim and triathlon equipment to help you train with confidence, race with intent and perform at your best.
NAV_HEADER_REPEATED Apparel – ZONE3 (https://zone3.com/collections/bags-apparel/)
Apparel – ZONE3
Beyond the water. Lifestyle and training apparel designed for comfort and performance wherever your journey takes you.
NAV_HEADER_REPEATED_BODY_FOOTER Best Swimming and Triathlon Goggles – ZONE3 (https://zone3.com/collections/goggles/)
Best Swimming and Triathlon Goggles – ZONE3
Shop swimming and triathlon goggles designed for indoor and outdoor use. Enjoy anti-fog lenses and comfortable straps. Get your new eyewear at ZONE3.
NAV_HEADER_REPEATED Buy High-Performance Women’s Swimwear – ZONE3 (https://zone3.com/collections/womens-swimwear/)
Buy High-Performance Women’s Swimwear – ZONE3
Find your fit with our women's swimwear at ZONE3. Built to last against chlorine, our suits offer style and comfort so you can focus on improving your lap time.
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HOMEPAGE (https://zone3.com) ZONE3 | Performance Swim & Triathlon, For Every Athlete
[IMG: Person swimming underwater wearing a Zone3 wetsuit and cap.] The power of proven Proven to Perform. Find Your Perfect Suit. One performance philosophy.Refined for every level. SHOP WETSUITS WETSUIT GUIDE Highest Rated Triathlon Brand Rated Best Wetsuit of All Time Kings Award Queen's Award Highest Rated Triathlon Brand Rated Best Wetsuit of All Time Kings Award Queen's Award Athlete Approved Performance proven Wetsuits [IMG: Wetsuits - ZONE3 UK] Wetsuits Designed by athletes and refined through years of product development. Mens Womens Triwear [IMG: Triwear - ZONE3 UK] Triwear Designed to perform across swim, bike, and run. Mens Womens Goggles [IMG: Goggles] Goggles Designed to deliver clarity, comfort, and confidence in the water. Shop All New Arrivals [IMG: New Arrivals] New Arrivals The latest in performance. Explore our newest wetsuits, triwear, and swimwear innovations. Shop All Accessories [IMG: Accessories - ZONE3 UK] Accessories Designed to support training, racing, and time spent in and around the water. Shop All The right start in open water. Starting open water swimming or your first triathlon?Our wetsuit rental programme gives you access to Zone3 performance for the full season, helping you build confidence in the water without committing to a full purchase. Shop Rental Wetsuits [IMG: Person swimming in the sea. Wearing a ZONE3 wetsuit, black swim cap and orange goggles] [IMG: Person wearing a pink swim cap, racing swim goggles and a black sleeveless swimsuit. They are standing by a body of water.] [H5] About Us Zone3 exists to help people perform in the water, designing athlete-approved products that support confidence, progression and performance across swim and triathlon. Find out more [H5] Our Innovation Innovation at Zone3 is driven by performance, developed through testing, refined in the water, and designed to help athletes move faster, further and with greater efficiency. Find out more [H5] Our Responsibility From materials to manufacturing, we make considered choices to reduce impact while maintaining the performance, durability and confidence athletes expect. Find Out More [IMG: Person swimming in open water wearing a Vanquish-x Wetsuit and yellow swim cap.] Performance. Backed by evidence Independent testing at Loughborough Sport evaluated three athletes — beginner, intermediate, and advanced — across four 750 m swims each, with and without Zone3 wetsuits. Averaged results demonstrated measurable improvements in efficiency, speed, and physiological response across all suits, with outcomes varying by individual. Results by wetsuit the detail [IMG: Person wearing a Zone3 wetsuit with a scenic background] CASPER STORNES CHOOSES ZONE3 Casper Stornes is the reigning Ironman World Champion, the most respected title in triathlon. Meet Casper Meet the Athletes Powered By Zone3 Casper Stornes Katrine Græsbøll Christensen Kieran Lindars Rebecca Anderbury Marta Sanchez Hernandez Matthew Collins Laura Addie Eloise Du Luart Jess Fullagar Tom Davis Mimi Carlton Sarah Jane Goodwin Joep Staps Lukas Stahl Russell White [IMG: Man wearing a wetsuit standing by a body of water with mountains in the background] Casper Stornes [IMG: Person applying tape to their wrist at an event with a dark background] Katrine Græsbøll Christensen [IMG: Kieran Lindars wearing a Zone3 wetsuit] Kieran Lindars Rebecca Anderbury [IMG: Person in a wetsuit running on a beach with a crowd in the background] Marta Sanchez Hernandez Matthew Collins Laura Addie [IMG: Woman with a bike in a scenic outdoor setting] Eloise Du Luart Jess Fullagar Tom Davis [IMG: Person wearing a purple cycling jersey with] Mimi Carlton [IMG: Woman wearing a pink sports jersey with visible branding on a gray background] Sarah Jane Goodwin Joep Staps Lukas Stahl Russell White
SUB-PAGE (https://zone3.com/collections/bags-apparel/) Apparel – ZONE3
Home / Apparel [H1] Apparel Beyond the water. Lifestyle and training apparel designed for comfort and performance wherever your journey takes you. Change Robes & Ponchos Bags Apparel Headwear Skip to results list Filter Clear all See 20 items Thermotech Changing Robe [IMG: Front view of a long, Arctic blue changing robe with hood, black fleece lining, and orange ZONE3 logo on chest.] [IMG: Rear view of the robe showing the large circular mountain and wave ZONE3 logo in orange.] [H3] Thermotech Changing Robe Unisex Changing Robes Thermotech Changing Robe Built to endure the harshest weather, the Thermo-Tech Changing Robe provides unbeatable warmth and protection Available Sizes: S M L XL £155.00 Built For Athletes x ZONE3 45L Transition Backpack [IMG: Built For Athletes x ZONE3 45L Transition Backpack with dual water bottle holders.] [IMG: BFA Backpack] [H3] Built For Athletes x ZONE3 45L Transition Backpack Bags Built For Athletes x ZONE3 45L Transition Backpack This 45L transition backpack is designed to keep pace with your swim, bike, and run routine. £139.99 Active-Flex Changing Robe [IMG: Front view of Zone3 Active-Flex changing robe with hood and zip closure] [IMG: Back view of Zone3 Active-Flex changing robe with mountain and wave graphic and Zone3 branding] [H3] Active-Flex Changing Robe Unisex Changing Robes Active-Flex Changing Robe The Active-Flex Changing Robe delivers warmth, protection, and versatility for changing, layering or staying comfortable Available Sizes: S M L XL £99.00 Transition Backpack [IMG: Blue and black Zone3 swim bag on a white background] [IMG: Blue and black backpack with] [IMG: A navy and orange ZONE3 transition backpack with multiple zippers and the brand logo visible on the side.] [IMG: A navy and orange ZONE3 transition backpack with multiple zippers and the brand logo visible on the side.] New In [H3] Transition Backpack Unisex Bags Transition Backpack The Transition Backpack is a durable 40L triathlon pack designed to organise, protect, and transport equipment £89.00 Padded Gilet [IMG: Padded Gilet - ZONE3 UK] [IMG: Padded Gilet - ZONE3 UK] [IMG: Padded Gilet - ZONE3 UK] Sale [H3] Padded Gilet Unisex Casual Wear Padded Gilet Crafted from 100% Recycled Polyester with a fluorine-free DWR finish. Available Sizes: S L Sale price £59.50 Regular price £85.00 Haweswater Hoodie [IMG: Haweswater Hoodie - ZONE3 UK] [IMG: Haweswater Hoodie - ZONE3 UK] [IMG: Haweswater Hoodie - ZONE3 UK] Sale [H3] Haweswater Hoodie Unisex Casual Wear Haweswater Hoodie A perfect blend of style, comfort, and sustainability. Designed with attention to detail Available Sizes: XS M Sale price £52.50 Regular price £70.00 Recycled Thermo-Tech Changing Robe [IMG: Recycled Thermo-Tech Changing Robe - ZONE3 UK] [IMG: Recycled Thermo-Tech Changing Robe - ZONE3 UK] [IMG: Recycled Thermo-Tech Changing Robe - ZONE3 UK] Sale [H3] Recycled Thermo-Tech Changing Robe Unisex Changing Robes Recycled Thermo-Tech Changing Robe Our 100% recycled Thermo-Tech Changing Robe is your essential companion when you're by the waters edge Available Sizes: XS Sale price £45.00 Regular price £120.00 Seathwaite Crew Neck Sweatshirt [IMG: Seathwaite Crew Neck Sweatshirt - ZONE3 UK] [IMG: Seathwaite Crew Neck Sweatshirt - ZONE3 UK] [IMG: Seathwaite Crew Neck Sweatshirt - ZONE3 UK] [IMG: Seathwaite Crew Neck Sweatshirt - ZONE3 UK] Sale [H3] Seathwaite Crew Neck Sweatshirt Unisex Casual Wear Seathwaite Crew Neck Sweatshirt Our Sweatshirt is a comfortable and eco-friendly garment that combines style with sustainability Available Sizes: XS S M L XL Sale price £37.50 Regular price £50.00 Loweswater Long Sleeve T-Shirt [IMG: Loweswater Long Sleeve T-Shirt - ZONE3 UK] [IMG: Loweswater Long Sleeve T-Shirt - ZONE3 UK] [H3] Loweswater Long Sleeve T-Shirt Unisex Casual Wear Loweswater Long Sleeve T-Shirt Organic Cotton T-Shirt boasts a perfect blend of comfort, style, and sustainability Available Sizes: S £35.00 Thirlmere Short Sleeve T-Shirt [IMG: Thirlmere Short Sleeve T-Shirt - ZONE3 UK] [IMG: Thirlmere Short Sleeve T-Shirt - ZONE3 UK] [IMG: Thirlmere Short Sleeve T-Shirt - ZONE3 UK] [IMG: Thirlmere Short Sleeve T-Shirt - ZONE3 UK] [H3] Thirlmere Short Sleeve T-Shirt Unisex Casual Wear Thirlmere Short Sleeve T-Shirt Organic Cotton T-Shirt boasts a perfect blend of comfort, style, and sustainability Available Sizes: XS S L XL £30.00 Microfibre Changing Robe [IMG: Microfibre Changing Robe in stylish black and gray wave pattern, perfect for quick drying after swim or beach activities.] [IMG: Microfibre Changing Robe with a stylish design, perfect for beach days and outdoor adventures.] [IMG: Microfibre Changing Robe in olive green with pocket and hood for comfort after beach or swimming.] [H3] Microfibre Changing Robe Unisex Microfibre Changing Robes Microfibre Changing Robe Stay dry and comfortable with the lightweight and compact Microfibre Changing Robe Available Sizes: One size £29.00 Microfibre Changing Robe [IMG: Microfibre Changing Robe in olive green with pocket and hood for comfort after beach or swimming.] [IMG: Microfibre Changing Robe in olive green with hood for comfort and style after water activities.] [H3] Microfibre Changing Robe Unisex Microfibre Changing Robes Microfibre Changing Robe Stay dry and comfortable with the lightweight and compact Microfibre Changing Robe £29.00 5-Panel Running Cap [IMG: Person wearing teal 5 panel running cap with zone3 logo on a white background] [IMG: Teal 5 panel running cap worn by a person with a ponytail on a white background] [IMG: 5-Panel Running Cap in teal and mint green, designed for comfort during running activities.] [IMG: 5-Panel Running Cap in white with breathable fabric for ultimate comfort during runs.] [IMG: 5-Panel Running Cap in black with stylish design for enhanced comfort during outdoor activities.] New In [H3] 5-Panel Running Cap Unisex Headwear 5-Panel Running Cap Designed for runs, training, and everyday wear. Built to keep you cool, dry, and focused whatever the pace. £20.00 5-Panel Running Cap - Mesh [IMG: Person wearing a black zone3 mesh running cap with zone3 branding on a white background] [IMG: Black mesh cap worn backwards on a person] New In [H3] 5-Panel Running Cap - Mesh Unisex Headwear 5-Panel Running Cap - Mesh Engineered for maximum breathability, the Lightweight 5 Panel Mesh Cap delivers all-day comfort and cooling for runs £20.00 Lightweight Race Visor [IMG: Woman wearing zone3 running white visor with a zone3 logo on a white background] [IMG: Man wearing zone3 black running visor with a zone3 logo on a white background] [IMG: Man wearing zone3 black running visor with a zone3 logo on a white background] New In [H3] Lightweight Race Visor Unisex Headwear Lightweight Race Visor Tthe Lightweight Race Visor delivers cooling comfort and sun protection in a sleek, performance-focused fit. £20.00 Heat-Tech Beanie [IMG: Heat-Tech Beanie - ZONE3 UK] [IMG: Heat-Tech Beanie - ZONE3 UK] [IMG: Heat-Tech Beanie - ZONE3 UK] [IMG: Heat-Tech Beanie - ZONE3 UK] [H3] Heat-Tech Beanie Headwear Heat-Tech Beanie Your essential winter accessory. The Heat-Tech Beanie will provide a pop of colour even on the dullest of days £20.00 Recycled Laptop Sleeve [IMG: Black ZONE3 laptop sleeve made from recycled wetsuit material, with a white ZONE3 logo in the bottom right corner and a zipper on the left edge.] Sale [H3] Recycled Laptop Sleeve Bags Recycled Laptop Sleeve Protect your laptop with ZONE3's recycled laptop sleeve Sale price £20.00 Regular price £25.00 Large Mesh Training Backpack [IMG: Navy blue Zone3 mesh backpack with orange drawcord, zip front pocket, and orange shoulder straps] [H3] Large Mesh Training Backpack Unisex Bags Large Mesh Training Backpack The Large Mesh Swim Training Backpack is a durable and versatile solution for transporting swim gear and accessories £19.00 Lightweight Race Visor for Training and Racing [IMG: Lightweight Race Visor for Training and Racing - ZONE3 UK] [IMG: Lightweight Race Visor for Training and Racing - ZONE3 UK] [IMG: Lightweight Race Visor for Training and Racing - ZONE3 UK] Sale [H3] Lightweight Race Visor for Training and Racing Unisex Headwear Lightweight Race Visor for Training and Racing If you want to keep the elements and your sweat out of your eyes, but still feeling the breeze on the top of your head Sale price £9.00 Regular price £18.00 Built For Athletes Bag Patches [IMG: Built For Athletes Bag Patches on a sleek black bag showcasing the word ATHLETE prominently.] [IMG: Built For Athletes Bag Patches on a transition bag featuring the label COACH.] [IMG: Built For Athletes Bag Patches on a black transition bag with patches featuring text.] [H3] Built For Athletes Bag Patches Bags Built For Athletes Bag Patches Patches for your Built For Athletes X ZONE3 Transition Bag £5.99 [H2] Apparel Designed to support training, recovery, and life around the water, the ZONE3 apparel collection delivers functional, performance-led clothing built for active use. From warm layers before and after swims to versatile pieces suited to travel, training days, and downtime, each item is designed with comfort, durability, and practicality at its core. ZONE3 apparel is developed to perform in real-world conditions. Thoughtful fits allow freedom of movement without excess bulk, making pieces easy to layer over swimwear or wear throughout the day. Soft, hard-wearing fabrics provide warmth and comfort where needed, while considered construction helps garments hold their shape and feel through repeated use. Whether you’re heading to a session, recovering post-swim, or spending time outdoors, the focus is on clothing that works with your routine rather than distracting from it. Material choice plays an important role across the collection. Selected garments incorporate recycled fabrics and durable textile blends where appropriate, chosen to enhance comfort, longevity, and everyday performance. These materials are selected to withstand regular wear while maintaining a consistent fit and feel over time. With a focus on versatility and function, the ZONE3 apparel range complements swim and triathlon kit without trying to replace it. Designed to support active lifestyles built around training and time in the water, this collection delivers dependable comfort and practical performance before, between, and after sessions.
SUB-PAGE (https://zone3.com/collections/goggles/) Best Swimming and Triathlon Goggles – ZONE3
Home / Goggles [H1] Goggles Clarity. Comfort. Performance. Anti-fog, UV-protected goggles designed for every swim. View our Goggle Guide for more information on choosing the right Goggles for you. Skip to results list Filter Clear all See 9 items Venator-X Swim Goggles [IMG: Venator-X Goggles] [IMG: Venator-X Swim Goggles] [IMG: Venator-X Swim Goggles] [IMG: Venator-X Swim Goggles - ZONE3 UK] [IMG: Venator-X Swim Goggles - ZONE3 UK] [IMG: Venator-X Swim Goggles - ZONE3 UK] [IMG: Venator-X Swim Goggles - ZONE3 UK] [IMG: Venator-X Swim Goggles - ZONE3 UK] [IMG: Venator-X Swim Goggles - ZONE3 UK] [IMG: Venator-X Swim Goggles] [H3] Venator-X Swim Goggles Unisex Goggles Venator-X Swim Goggles Designed exclusively by ZONE3, the Venator-X Goggles deliver exceptional comfort and clarity £35.00 Attack Swim Goggles [IMG: Attack Swim Goggles] [IMG: Attack Swim Goggles - ZONE3 UK] [IMG: Attack Swim Goggles] [IMG: Attack Swim Goggles - ZONE3 UK] [IMG: Attack Swim Goggles - ZONE3 UK] [IMG: Attack Swim Goggles - ZONE3 UK] [IMG: Attack Swim Goggles - ZONE3 UK] [H3] Attack Swim Goggles Unisex Goggles Attack Swim Goggles Built for the ultimate flexibility, the Attack goggle is designed to conform to a wide variety of face shapes and sizes £25.00 Vapour Swim Goggles [IMG: Vapour Swim Goggles] [IMG: Vapour Swim Goggles - ZONE3 UK] [IMG: Vapour Swim Goggles] [IMG: Vapour Swim Goggles - ZONE3 UK] [IMG: Vapour Swim Goggles - ZONE3 UK] [IMG: Vapour Swim Goggles - ZONE3 UK] [IMG: Vapour Swim Goggles - ZONE3 UK] Sale [H3] Vapour Swim Goggles Unisex Goggles Vapour Swim Goggles Comfort, vision, and functionality. Indoors or outdoors, choosing new goggles used to mean making trade-offs £45.00 Vision Max Swim Mask [IMG: Vision Max Swim Mask - ZONE3 UK] [IMG: Vision Max Swim Mask - ZONE3 UK] [H3] Vision Max Swim Mask Unisex Goggles Vision Max Swim Mask For swimmers who are looking for comfort above all else, a mask style swim goggle is the ideal solution £32.50 Volare Streamline Racing Swim Goggles [IMG: Volare Streamline Racing Swim Goggles - ZONE3 UK] [IMG: Volare Streamline Racing Swim Goggles - ZONE3 UK] [IMG: Volare Streamline Racing Swim Goggles - ZONE3 UK] [IMG: Volare Streamline Racing Swim Goggles - ZONE3 UK] [IMG: Volare Streamline Racing Swim Goggles] [IMG: Volare Streamline Racing Swim Goggles - ZONE3 UK] [H3] Volare Streamline Racing Swim Goggles Unisex Goggles Volare Streamline Racing Swim Goggles Our ultimate swim anywhere do anything goggle, combining the low-profile look and performance of a pool racer £35.00 Aquahero Triathlon and Open Water Swimming Goggles [IMG: Aquahero Triathlon and Open Water Swimming Goggles - ZONE3 UK] [IMG: Aquahero Triathlon and Open Water Swimming Goggles - ZONE3 UK] [IMG: Aquahero Triathlon and Open Water Swimming Goggles] [H3] Aquahero Triathlon and Open Water Swimming Goggles Junior Goggles Aquahero Triathlon and Open Water Swimming Goggles Based on our Attack Goggles, the kids Aquahero goggle is a super comfortable goggle £15.00 Vision Max Mirror Swim Mask [IMG: Zone3 Vision Max swim mask with wide amber-tinted lenses, clear skirt and black frame] [IMG: Smiling swimmer wearing a white Zone3 swim cap and Vision Max swim mask on her forehead, partially immersed in outdoor water.] [H3] Vision Max Mirror Swim Mask Unisex Goggles Vision Max Mirror Swim Mask The Vision Max Swim Mask combines unparalleled comfort with a choice of advanced lenses £32.50 Attack Swim Goggles - USA [IMG: Attack Swim Goggles - USA with polarized lenses for enhanced vision and flexible fit.] [IMG: Attack Swim Goggles - USA with curved lens for enhanced vision in red and blue design.] Sale [H3] Attack Swim Goggles - USA Goggles Attack Swim Goggles - USA Built for the ultimate flexibility, the USA Attack goggle takes inspiration from the stars and stripes Sale price £12.00 Regular price £30.00 Apollo Swim Goggles [IMG: Apollo Swim Goggles - ZONE3 UK] [IMG: Apollo Swim Goggles - ZONE3 UK] [IMG: Apollo Swim Goggles - ZONE3 UK] Sold out [H3] Apollo Swim Goggles Unisex Goggles Apollo Swim Goggles If you struggle to find the right fit because you have a smaller head, then our answer for you is the Apollo Goggle. Sale price £10.00 Regular price £20.00 [H2] Goggles Designed to deliver clarity, comfort, and confidence in the water, the ZONE3 goggle collection supports swimmers across training, racing, and open water sessions. From pool workouts to mass-start races, goggles play a critical role in maintaining focus and efficiency, helping you see clearly and swim without distraction. ZONE3 goggles are engineered to provide a secure, comfortable seal that minimises water ingress while reducing pressure around the eyes. Carefully shaped gaskets and adjustable strap systems help distribute pressure evenly, supporting long-duration comfort and a stable fit during turns, dives, and continuous swimming. Hydrodynamic lens profiles are designed to sit close to the face, reducing drag and movement in the water. Lens technology is tailored to different swimming environments and conditions. Clear and lightly tinted lenses support indoor and low-light swimming, while mirrored and polarised options help manage glare and improve visibility outdoors. Anti-fog coatings are applied to maintain clear vision throughout your swim, allowing you to stay focused on technique, navigation, and pacing. Built for regular use, ZONE3 goggles are constructed with durable materials designed to retain fit and performance over time. Whether you’re training in the pool, racing in open water, or preparing for triathlon season, the ZONE3 goggle range offers reliable performance, clear vision, and consistent comfort, session after session.
SUB-PAGE (https://zone3.com/collections/womens-swimwear/) Buy High-Performance Women’s Swimwear – ZONE3
Home / Women's Swimwear [H1] Women's Swimwear Style meets speed. Durable, high-performance swimwear crafted for elite training and competition. Swimsuits Yulex Thermal Lined Buoyancy Shorts Fina Approved Swimwear Guide Skip to results list Filter Clear all See 15 items High Neck Costume Swimsuit [IMG: Woman wearing Zone3 teal tie-dye patterned swimsuit on a white background] [IMG: Woman wearing a teal tie-dye patterned swimsuit on a white background] [IMG: Black swimsuit with geometric patterns on a white background] [IMG: Teal tie-dye swimsuit on a white background] New In [H3] High Neck Costume Swimsuit Women's Swimwear High Neck Costume Swimsuit The Women’s High Neck Swimsuit is part of the all-new 2026 Swimwear Collection Available Sizes: 6 8 10 12 14 16 18 20 22 £60.00 Strap Back Swimsuit [IMG: Woman wearing a black swimsuit on a white background] [IMG: Woman wearing a black swimsuit on a white background] [IMG: Black swimsuit with thin straps on a white background] [IMG: teal tie-dye patterned swimsuit with thin straps on a white background] New In [H3] Strap Back Swimsuit Women's Swimwear Strap Back Swimsuit The Women’s Strapback Swimsuit is part of the all-new 2026 Swimwear Collection Available Sizes: 6 8 10 12 14 16 18 20 22 £45.00 Classic Swimsuit [IMG: Woman wearing a teal tie dye swimsuit with a pattern on a white background] [IMG: Woman wearing a teal tie dye swimsuit with cut-out design on a white background] [IMG: Black swimsuit with mesh panels on a white background] [IMG: teal tie dye patterned swimsuit on a white background] New In [H3] Classic Swimsuit Women's Swimwear Classic Swimsuit The Women’s Strapback Swimsuit is part of the all-new 2026 Swimwear Collection Available Sizes: 6 8 10 12 14 16 18 20 22 £60.00 Ti+ Thermal High Neck Swimsuit [IMG: Person wearing a TI+ high neck Thermal swimsuit on a white background] [IMG: Person wearing a TI+ high neck Thermal swimsuit on a white background] [IMG: TI+ high neck Thermal swimsuit on a white background] [IMG: OWS Ti+ Thermal High Neck Costume - ZONE3 UK] New In [H3] Ti+ Thermal High Neck Swimsuit Women's Thermal Lined Swimwear Ti+ Thermal High Neck Swimsuit The Women’s Ti+ Thermal Long Sleeve Swimsuit is designed for swimming in cooler water conditions Available Sizes: 6 8 10 12 14 16 18 20 22 £75.00 Ti+ Long Sleeve Thermal High Neck Swimsuit [IMG: Person wearing a TI+ Thermal swimsuit on a white background] [IMG: Person wearing a TI+ Thermal swimsuit on a white background] [IMG: Blue wetsuit with black sleeves and shoulder area on a white background] [IMG: OWS Ti+ Long Sleeve Thermal High Neck Costume - ZONE3 UK] New In [H3] Ti+ Long Sleeve Thermal High Neck Swimsuit Women's Thermal Lined Swimwear Ti+ Long Sleeve Thermal High Neck Swimsuit The Women’s Ti+ Thermal Long Sleeve Swimsuit is designed for swimming in cooler water conditions Available Sizes: 6 8 10 12 14 16 18 20 22 £85.00 Women's Long Sleeve Swimsuit [IMG: Women] [IMG: Model wearing a Women] [H3] Women's Long Sleeve Swimsuit Women's Swimwear Women's Long Sleeve Swimsuit The Women’s Long Sleeve Swimsuit is part of the All New Swimwear Collection Available Sizes: 6 8 10 12 14 16 18 20 22 £70.00 Yulex® Kneeskin [IMG: Women Wearing Zone3 Yulex Kneeskin on a white background] [IMG: Person wearing a blue swimsuit with a white background] [H3] Yulex® Kneeskin Women's Yulex Swimwear Yulex® Kneeskin The Women’s Yulex® Kneeskin delivers extra warmth and coverage for cold water swimming, surfing, and other water sports Available Sizes: 8 10 12 14 16 18 20 £155.00 Yulex® Sleeveless Swimsuit [IMG: Woman wearing a blue swimsuit on a white background] [IMG: Woman wearing a blue swimsuit on a white background] [H3] Yulex® Sleeveless Swimsuit Women's Yulex Swimwear Yulex® Sleeveless Swimsuit The Women’s Yulex® Sleeveless Swimsuit delivers warmth, comfort, and sustainability Available Sizes: 6 8 10 12 14 16 18 20 £110.00 Yulex® Long Sleeve Swimsuit [IMG: Woman wearing a blue Yulex on a white background] [IMG: Studio shot of the back of a Zone3 Yulex long sleeve] [H3] Yulex® Long Sleeve Swimsuit Women's Yulex Swimwear Yulex® Long Sleeve Swimsuit Stay warm and protected during cold water activities with the Women’s Yulex® Long Sleeve Swimsuit Available Sizes: 8 10 12 14 16 18 20 £135.00 Yulex® Vest [IMG: Yulex® Vest in blue, perfect for layering or water sports, offering comfort and flexibility.] [IMG: Back view of a Women] [H3] Yulex® Vest Women's Yulex Swimwear Yulex® Vest The Women’s Yulex® Vest offers versatile warmth and protection, perfect for layering Available Sizes: 6 8 10 12 14 16 18 20 £80.00 Active-Flex Buoyancy Shorts [IMG: Active-Flex Buoyancy Shorts] [H3] Active-Flex Buoyancy Shorts Buoyancy Shorts Active-Flex Buoyancy Shorts Introducing the Active-Flex Buoyancy Shorts, an essential for beginner swimmers Available Sizes: S M L XL XXL £49.00 Buoyancy Shorts - The Premium Option : 5/3mm [IMG: Neoprene Buoyancy Shorts] [IMG: Neoprene Buoyancy Shorts] [H3] Buoyancy Shorts - The Premium Option : 5/3mm Unisex Buoyancy Shorts Buoyancy Shorts - The Premium Option : 5/3mm Zone3 have now released a more buoyant and lower drag focused design called 'The Premium Option' Available Sizes: XS S M L XL XXL £99.00 Buoyancy Shorts - The Originals : 5/3mm [IMG: Man wearing black swim jammers on a white background] [IMG: studio shot of a man wearing jammers from the back] [H3] Buoyancy Shorts - The Originals : 5/3mm Unisex Buoyancy Shorts Buoyancy Shorts - The Originals : 5/3mm The Originals' have over a decade of fantastic customer reviews behind them and have helped many thousands of swimmers Available Sizes: XS S M L XL XXL £75.00 FINA Approved MF-X Kneeskin - Performance Gold [IMG: FINA Approved MF-X Kneeskin - Performance Gold - ZONE3 UK] [IMG: FINA Approved MF-X Kneeskin - Performance Gold - ZONE3 UK] [H3] FINA Approved MF-X Kneeskin - Performance Gold Women's Fina Approved Swimwear FINA Approved MF-X Kneeskin - Performance Gold Working with former World Champion and Olympian Mark Foster, we set about creating a range with his years of experience Available Sizes: 28 30 32 34 36 38 £85.00 Kneeskin - Performance Speed [IMG: Kneeskin - Performance Speed - ZONE3 UK] [IMG: Kneeskin - Performance Speed - ZONE3 UK] [H3] Kneeskin - Performance Speed Women's Fina Approved Swimwear Kneeskin - Performance Speed The ZONE3 Performance Speed race suits have been designed with speed in mind – offering the highest performance Available Sizes: 28 30 32 34 36 38 £65.00 [H2] Women's Swimwear Designed for training, open water swimming, and regular time in the water, the ZONE3 women’s swimwear collection delivers streamlined performance and dependable comfort across a wide range of conditions. Built to support both pool sessions and outdoor swims, each piece is developed to move naturally with the body while maintaining a secure, confidence-inspiring fit. ZONE3 women’s swimwear is engineered to minimise drag and support efficient movement through the water. Close-fitting silhouettes and flexible fabrics allow freedom through the hips and legs, helping maintain a stable, balanced position while swimming. Carefully considered construction ensures swimwear stays in place during turns, push-offs, and longer continuous swims, reducing the need for adjustment and distraction. Comfort and durability are central to the collection. Soft linings, flat seams, and supportive finishes help reduce irritation during extended sessions, while fabrics are selected for their ability to retain shape and feel through repeated use. Quick-drying materials make swimwear practical for frequent training, whether moving between sessions or transitioning from water to land. Material choice focuses on performance and longevity. Selected styles incorporate advanced fabric blends and recycled components where appropriate, chosen for stretch, coverage, and resistance to chlorine and open water conditions. These materials are designed to deliver consistent support and comfort as training volume increases. Whether you’re building fitness, refining technique, or spending more time in open water, the ZONE3 women’s swimwear range offers reliable performance built around the demands of regular swimming. Designed to support focus, efficiency, and confidence in the water, this collection delivers swimwear you can depend on throughout your training cycle.
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 42 | 0 |
| /collections/bags-apparel/ | 364 | 0 |
| /collections/goggles/ | 303 | 0 |
| /collections/womens-swimwear/ | 268 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Website",
"url": "https://zone3.com",
"name": "ZONE3",
"potentialAction": {
"@type": "SearchAction",
"target": "https://zone3.com/search?q={query}",
"query-input": "required name=query"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "ZONE3",
"url": "https://zone3.com/",
"sameAs": [
"https://www.facebook.com/Zone3Official/",
"https://www.instagram.com/zone3official/",
"https://www.youtube.com/user/RaceZone3com"
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "ZONE3",
"logo": "https://zone3.com/cdn/shop/files/zone3-logo_bb0626a0-1672-4cf7-84c2-42fcb4a9ef9e.svg?v=1765212168&width=500",
"url": "https://zone3.com"
}
]
/collections/bags-apparel/
[
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "Apparel",
"url": "https://zone3.com/collections/bags-apparel",
"description": "Beyond the water. Lifestyle and training apparel designed for comfort and performance wherever your journey takes you.",
"image": "https://zone3.com/cdn/shop/collections/ZONE3_Apparel_-_ZONE3_UK-599584.jpg?v=1741089867",
"mainEntityOfPage": {
"@type": "CollectionPage",
"@id": "https://zone3.com/collections/bags-apparel"
},
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://zone3.com/products/thermotech-changing-robe"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://zone3.com/products/built-for-athletes-x-zone3-45l-transition-backpack"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://zone3.com/products/active-flex-changing-robe"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://zone3.com/products/transition-backpack"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://zone3.com/products/padded-gilet"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://zone3.com/products/haweswater-hoodie"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://zone3.com/products/recycled-thermo-tech-changing-robe"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://zone3.com/products/seathwaite-crew-neck-sweatshirt"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://zone3.com/products/loweswater-long-sleeve-t-shirt"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://zone3.com/products/thirlmere-short-sleeve-t-shirt"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://zone3.com/products/microfibre-changing-robe-1"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://zone3.com/products/microfibre-changing-robe"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://zone3.com/products/5-panel-running-cap"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://zone3.com/products/5-panel-running-cap-mesh"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://zone3.com/products/lightweight-race-visor"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://zone3.com/products/heat-tech-beanie"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://zone3.com/products/recycled-laptop-sleeve"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://zone3.com/products/large-mesh-training-backpack"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://zone3.com/products/lightweight-race-visor-for-training-and-racing"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://zone3.com/products/built-for-athletes-patches"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Website",
"@id": "https://zone3.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "CollectionPage",
"@id": "https://zone3.com/collections/bags-apparel",
"name": "Apparel"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "ZONE3",
"logo": "https://zone3.com/cdn/shop/files/zone3-logo_bb0626a0-1672-4cf7-84c2-42fcb4a9ef9e.svg?v=1765212168&width=500",
"url": "https://zone3.com"
}
]
/collections/goggles/
[
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "Goggles",
"url": "https://zone3.com/collections/goggles",
"description": "Clarity. Comfort. Performance. Anti-fog, UV-protected goggles designed for every swim.View our Goggle Guide for more information on choosing the right Goggles for you.",
"image": "https://zone3.com/cdn/shop/collections/Goggle_collection.png?v=1768994400",
"mainEntityOfPage": {
"@type": "CollectionPage",
"@id": "https://zone3.com/collections/goggles"
},
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://zone3.com/products/venator-x-swim-goggles"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://zone3.com/products/attack-goggles"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://zone3.com/products/vapour-goggles"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://zone3.com/products/vision-max-mask-style-goggles"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://zone3.com/products/volare-goggles"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://zone3.com/products/aquahero-kids-goggles"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://zone3.com/products/vision-max-mirror-swim-mask"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://zone3.com/products/attack-swim-goggles-usa"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://zone3.com/products/apollo-goggles"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Website",
"@id": "https://zone3.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "CollectionPage",
"@id": "https://zone3.com/collections/goggles",
"name": "Goggles"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "ZONE3",
"logo": "https://zone3.com/cdn/shop/files/zone3-logo_bb0626a0-1672-4cf7-84c2-42fcb4a9ef9e.svg?v=1765212168&width=500",
"url": "https://zone3.com"
}
]
/collections/womens-swimwear/
[
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "Women's Swimwear",
"url": "https://zone3.com/collections/womens-swimwear",
"description": "Style meets speed. Durable, high-performance swimwear crafted for elite training and competition.",
"image": "https://zone3.com/cdn/shop/collections/Women_s_Swimwear_-_ZONE3_UK-599546.jpg?v=1741089742",
"mainEntityOfPage": {
"@type": "CollectionPage",
"@id": "https://zone3.com/collections/womens-swimwear"
},
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://zone3.com/products/womens-high-neck-costume-swimsuit"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://zone3.com/products/womens-strap-back-swimsuit"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://zone3.com/products/womens-classic-swimsuit"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://zone3.com/products/womens-ows-ti-thermal-high-neck-costume"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://zone3.com/products/womens-ows-ti-long-sleeve-thermal-high-neck-costume"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://zone3.com/products/womens-long-sleeve-swimsuit"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://zone3.com/products/yulex-kneeskin"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://zone3.com/products/yulex-sleeveless-swimsuit"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://zone3.com/products/yulex-long-sleeve-swimsuit"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://zone3.com/products/yulex-vest-1"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://zone3.com/products/active-flex-buoyancy-jammer"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://zone3.com/products/neoprene-buoyancy-short-the-premium-option"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://zone3.com/products/buoyancy-shorts-5-3"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://zone3.com/products/fina-approved-womens-kneeskin-performance-gold"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://zone3.com/products/womens-kneeskin-performance-speed"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Website",
"@id": "https://zone3.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "CollectionPage",
"@id": "https://zone3.com/collections/womens-swimwear",
"name": "Women's Swimwear"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "ZONE3",
"logo": "https://zone3.com/cdn/shop/files/zone3-logo_bb0626a0-1672-4cf7-84c2-42fcb4a9ef9e.svg?v=1765212168&width=500",
"url": "https://zone3.com"
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 3391 businesses audited.
ZONE3 has 6.3 points less BS than the average for Ecommerce & Online Retail.
Ecommerce & Online Retail BS: ZONE3 (zone3.com)
ZONE3 is a high-substance brand that uses ‘Proven’ as its primary marketing shield to justify premium pricing. It successfully avoids the ‘dropshipper’ aesthetic by integrating technical specifications and legitimate athlete endorsements into its core narrative. It is a professional-grade site with very low bullshit levels, though it relies heavily on internal review counts for social proof.
First, integrate Person Schema for Casper Stornes and Mark Foster to link their professional authority directly to the brand entity. Second, add outbound proof links or anchor text citations for the ‘Best Wetsuit of All Time’ claim to specify the publication (e.g., 220 Triathlon). Third, provide a direct link to the Loughborough Sport whitepaper or summary data to convert the ‘Performance. Backed by evidence’ section from a marketing claim into a verifiable proof path.
The site perfectly matches the Ecommerce & Online Retail category for high-performance sports equipment. The content is deeply integrated with technical specifications, athlete-led marketing, and structured product catalogs typical of a mature direct-to-consumer brand.
“The score of 30 is driven by technical authority gaps and the lack of external proof paths (Trust Theatre). The site loses points for badges and awards that lack direct verification links, but it maintains a low overall score due to high information density and perfect semantic alignment between its claims and its product offerings.”
This training module utilizes a snapshot of public data from ZONE3, captured on May 24, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to ZONE3: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://zone3.com to view the most current version of its content and learn from the source what this company is about and what it offers.