Training Example: COOLMAX (The LYCRA Company) – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1]
COOLMAX CLOAKFX™ FIBER

Say goodbye to sweat marks — and hello to total confidence

See how it works

Meet the minds behind it

[H2]
PERMANENT COOLING PERFORMANCE

[H2]
40 YEARS OF COOL

Launched in 1986 and still getting cooler

[H2]
ENGINEERED TO LAST

The moisture-wicking performance is built right in, so it won't wash out

[H2]
BUILT FOR THE FUTURE

Many COOLMAX® products are made with recycled materials

Technologies

[H2]
EXPLORE OUR FIBERS

[H3]
COOLMAX® ECOMADE FIBER

Made with 100% recycled resources

[H3]
COOLMAX® ALL SEASON FIBER

Built for year-round comfort

[H3]
COOLMAX® FRESHFX® FIBER

Engineered for all-day freshness

[H3]
COOLMAX® PRO ECOMADE FIBER

Combines moisture-wicking, quick dry times, and exceptional breathability

[H3]
COOLMAX CLOAKFX™ FIBER

Masks the appearance of sweat on fabrics

[IMG: stretching-field-highlight2.jpg]

[H2]
RAISING THE BAR ON SUSTAINABILITY

The LYCRA Company has transformed more than 60% of our COOLMAX® brand products to more sustainable versions. These fibers, made with recycled polyester, deliver the same premium COOLMAX® brand performance as our virgin fibers.

More about our sustainability goals

Explore sustainable products

[H2]
BRAND & MILL COLLABS
Discover brands and mills that use COOLMAX® fibers

[IMG: be-gold-strickshirt-tan-hero-1400x800.webp]

[H3]
HOME SHOPPING EUROPE

Home Shopping Europe and Belinda Gold bring COOLMAX® EcoMade fiber to the small screen

[IMG: dunning-highlight-man-1400x800.webp]

[H3]
DUNNING

Dunning's secret to high-performance comfort on the course: COOLMAX® fiber

[IMG: ekoten-cloakfx-hero-1400x800.webp]

[H3]
EKOTEN

Sweat marks? Not on these Ekoten fabrics

[IMG: A pair of feet in black and white socks from Happy Socks brand]

[H3]
HAPPY SOCKS

Happy Socks premieres fun-to-wear, breathable designs

[IMG: A hand in a Pad Glove cut-resistant glove with COOLMAX® fiber holds up a screwdriver]

[H3]
PAD GLOVE

Say hello to cut-resistant gloves with cooling performance

[IMG: CALZEDONIA]

[H3]
CALZEDONIA

Calzedonia's Pilates and trekking socks get a cool upgrade

[IMG: A sign showing the JACK&JONES and COOLMAX® brand logos]

[H3]
JACK & JONES

JACK & JONES China goes all out with a co-branded in-store experience

[IMG: blurring-boundaries---wide-slider---v4.jpg]

[H3]
NISHAT MILLS

Nishat Mills blurs the boundaries of fashion and workwear

LYCRA ONE™ PORTAL

[H2]
MAKE THE COOLMAX® BRAND WORK FOR YOU

Join LYCRA ONE™

Log in

[H1]
COOLMAX CLOAKFX™ 纤维

自信如所见, 汗湿隐无痕

了解其工作原理

认识背后的创新团队

[H2]
持续酷爽功能

[H2]
酷爽40年

始于1986年，至今依然不断升级清爽表现

[H2]
专为持久表现而设计

吸湿排汗性能融入纤维结构，反复洗涤也不流失

[H2]
面向未来的设计

多款 COOLMAX® 产品选用再生材料制成

Technologies

[H2]
了解我们的纤维系列

[H3]
COOLMAX® ECOMADE 纤维

采用 100% 再生资源制成

[H3]
COOLMAX® ALL SEASON 纤维

为全年的舒适而制造的

[H3]
COOLMAX® FRESHFX® 纤维

专为全天清新体验而设计

[H3]
COOLMAX® PRO ECOMADE 纤维

提供卓越的透气性和快干排湿性能。

[H3]
COOLMAX CLOAKFX™ 纤维

有效减少汗渍在面料上显现

[IMG: stretching-field-highlight2.jpg]

[H2]
提升可持续发展的新标杆

莱卡公司 (The LYCRA Company) 已将超过 60% 的 COOLMAX® 品牌产品升级为更具可持续性的版本。 这些基于再生聚酯的纤维，在性能上与原生纤维同样出色，延续 COOLMAX® 品牌的高品质表现。

了解我们的可持续发展目标

探索可持续产品

[H2]
品牌与面料厂合作方案
了解使用 COOLMAX® 纤维的品牌与面料厂

[IMG: be-gold-strickshirt-tan-hero-1400x800.webp]

[H3]
HOME SHOPPING EUROPE

Home Shopping Europe 与 Belinda Gold 合作，将 COOLMAX® EcoMade 纤维带到电视屏幕

[IMG: dunning-highlight-man-1400x800.webp]

[H3]
DUNNING

Dunning 在球场实现高性能舒适的关键：COOLMAX® 纤维

[IMG: ekoten-cloakfx-hero-1400x800.webp]

[H3]
EKOTEN

汗渍？在这些 Ekoten 面料上，不会出现

[IMG: A pair of feet in black and white socks from Happy Socks brand]

[H3]
HAPPY SOCKS

Happy Socks 推出趣味十足、穿着舒适且透气的设计

[IMG: A hand in a Pad Glove cut-resistant glove with COOLMAX® fiber holds up a screwdriver]

[H3]
PAD GLOVE

认识具备清爽性能的防切割手套

[IMG: CALZEDONIA]

[H3]
CALZEDONIA

Calzedonia 为普拉提与徒步袜带来全新清爽体验

[IMG: A sign showing the JACK&JONES and COOLMAX® brand logos]

[H3]
JACK & JONES

JACK & JONES 中国推出联名门店体验

[IMG: blurring-boundaries---wide-slider---v4.jpg]

[H3]
NISHAT MILLS

Nishat Mills 打破时尚与工装之间的界限

LYCRA ONE™ 平台

[H2]
让 COOLMAX® 品牌提升你的产品表现

加入 LYCRA ONE™

登录

[H1]
COOLMAX CLOAKFX™ FIBER

The confidence you can see. The sweat they can’t.

Activewear
Ready-to-wear
Workwear

[H2]
COOLMAX CLOAKFX™ FIBER MASKS THE APPEARANCE OF SWEAT ON FABRICS

Whether you’re powering through a workout or presenting in the boardroom, sweat stains aren't just a distraction; they can lower confidence and affect how you show up. Our 2025 research revealed that sweat is the #1 pain point across all consumer demographics* — so we decided to find a solution.COOLMAX CloakFX™ fiber is engineered with an optical “masking” engine that minimizes the visual impact of sweat, so you never have to worry about visible sweat stains. The technology is integrated into the fiber, so its “sweat-cloaking” magic will last through repeated wear and washing. Plus, it meets the cool-and-dry promise of the COOLMAX® brand, delivering moisture management, breathability, and sweat masking in one product.The LYCRA Company is driving toward a more sustainable future for the textile industry. Designed with the planet in mind, 93% of the polyester in COOLMAX CloakFX™ fiber is recycled, and the product has achieved Global Recycled Standard certification.*Source: VML, The Modern Consumer Study, 2025

[H2] HOW COOLMAX CLOAKFX™ FIBER WORKS

[H2]
CONSUMER BENEFITS

[IMG: coolmax_cloakfxtm-icon02-b.png]

[H3]
HIDES SWEAT STAINS

Won’t stop your body from sweating, but hides the evidence

[IMG: transfer-moisture-quickly-no-bg.svg]

[H3]
WICKS MOISTURE

Helps keep you feeling cool and dry

[IMG: garment_lifespan_icon-coolmaxr.svg]

[H3]
LONG-LASTING

Benefits are built into the fiber, so they last wash after wash

[IMG: pet_recycle_icon-coolmaxr.svg]

[H3]
MADE MINDFULLY

93% of the polyester in this fiber is recycled

[H2]
WORK WITH US

[H3]
BE AN EARLY ADOPTER

Get in touch with our team to find a fabric mill creating COOLMAX CloakFX™ fabrics. Brands and retailers using certified fabrics can order free COOLMAX® brand hang tags on the LYCRA ONE™ portal.

Contact us

[H3]
PRODUCT BENEFITS

[H3]
SOLVES PAIN POINT

Sweat is the #1 consumer pain point across demographics**Source: VML, The Modern Consumer Study, 2025

[H3]
LASTING BENEFITS

Sweat-masking and cooling benefits last wash after wash

[H3]
UPF PROTECTION

Can provide higher UPF protection than conventional polyester fibers

[H3]
SUSTAINABLE

93% of the polyester content is recycled

EXPERT VIEW

“Our innovative COOLMAX CloakFX™ fibers are designed to scatter light in many directions, which helps hide the appearance of moisture.”

Tara Maurer-Mackay

Product category director, branded specialty productsThe LYCRA Company

[H3]
ADOPT THIS FIBER

Use this fiber in your next fabric collection to enhance its performance and consumer appeal

Contact us

MILL COLLAB

[H3]
Turkish mill Ekoten debuts sweat-masking activewear fabrics

Learn more

[H3]
PRODUCT BENEFITS

[H3]
SOLVES PAIN POINT

Sweat is the #1 consumer pain point across demographics* *Source: VML, The Modern Consumer Study, 2025

[H3]
BE AN EARLY ADOPTER

Offer a cutting-edge product that’s in demand

[H3]
COOL, SOFT HAND

Produce desirable fabrics that feel great — and perform

[H3]
SUSTAINABLE

Meet market demand for recycled materials

EXPERT VIEW

“Our innovative COOLMAX CloakFX™ fibers are designed to scatter light in many directions, which helps hide the appearance of moisture.”

Tara Maurer-Mackay

Product category director, branded specialty productsThe LYCRA Company

[H2]
[H2] THE STORY BEHIND COOLMAX CLOAKFX™ FIBER
[H2]

[IMG: voiceoftheexpert-jimtara-teaser-720x676.webp]

[H2] VOICE OF THE EXPERTS: SAY GOODBYE TO VISIBLE SWEAT
The LYCRA Company's Jim Sweeney and Tara Maurer‑Mackay reveal how COOLMAX CloakFX™ fiber is poised to transform knits

Read the story

[H2]
MORE PRODUCTS TO EXPLORE

View all products

[H3]
COOLMAX® freshFX® fiber
Made with at least 90% recycled resources, this moisture-wicking fiber helps keep consumers cool, dry and comfortable, while delivering long-lasting freshness and confidence.

Garment categories:

Intimate Apparel

View product

[H3]
COOLMAX® ALL SEASON fiber
Moisture-wicking fibers help you stay cool and dry when it’s hot and hollow core fibers offer lightweight warmth when it’s cold. Made with at least 90% recycled resources.

Garment categories:

Workwear

View product

View all products

LET’S COLLABORATE

[H2]
ENHANCE YOUR NEXT COOL COLLECTION

Contact us

[H1]
COOLMAX® ECOMADE FIBER

Sustainable moisture-wicking cooling performance

[H2]
WHY CHOOSE COOLMAX® ECOMADE FIBER?
Meet the needs of consumers who desire technical apparel that's also gentler on the planet. Choose COOLMAX® EcoMade fiber.
COOLMAX® EcoMade fiber provides the same reliable cooling, moisture-wicking performance you expect from the COOLMAX® brand, but it’s made with 100% recycled resources. Eco-conscious consumers will appreciate that this polyester fiber can be made with either 100% textile waste or 100% recycled PET bottles.

[H2] CONSUMER BENEFITS

[H3]
Helps keep the wearer cool, dry, and comfortable during any activity

[H3]
Works in almost any garment type, from socks to denim to tees

[H3]
Enjoy a sustainable product containing fibers made with 100% recycled resources

[H3]
Performance benefits last the lifespan of the garment

[H2]
BRAND & RETAILER BENEFITS

Increase your value proposition with sustainable products made from 100% recycled textiles or PET bottlesOur 100% textile waste offering reduces CO2 emissions by 25% vs. virgin fibers (Intertek, 2017, Product Environmental Footprint Comparison Report for Recycled Polyester Chips and Virgin Chips, Semi-dull)Leverage our strong global brand recognition to attract consumers who value our quality cooling solutionsSuitable for a broad range of garment types that meet consumer needsChoose fibers made from textile waste to reach your circular-economy goalsOrder free COOLMAX® brand hang tags to drive sell-through

Benefits

[H2]
MILL BENEFITS

Differentiate your offerings with the latest sustainable innovationDelivers the same performance as fibers made with virgin polymersEnsure consistent high performance with fabric certification

Benefits

[H2]
ELIGIBLE GARMENT CATEGORIES

Activewear  BeddingDenimOuterwearReady-to-wearSeamlessSocksUnderwearWorkwear

Categories

[H2]
BOOST YOUR BRAND POWER

The COOLMAX® brand is among the top three most-recognized cooling brands worldwide (Walnut Unlimited, 2019). Harness our high levels of consumer brand awareness and help drive purchase interest by promoting your use of COOLMAX® EcoMade fiber. Mills: Have your fabrics tested and certified, giving your customers the ability to order COOLMAX® brand hangtags through the LYCRA ONE™ portal.Brands: Order free printed COOLMAX® brand hang tags quickly and easily on LYCRA ONE™. These tags explain each product's added value and performance benefits to drive garment sales. You can also complete our trademark licensing agreement to print your own co-branded hang tags and point-of-sale materials with pre-approved claims.

Order hang tags

Hang tags

[H2] A NEW USE FOR TEXTILE WASTE
COOLMAX® EcoMade fiber made from 100% textile waste is our first-ever cooling performance fiber made from cutting-room scraps that would otherwise go to a landfill or be incinerated. See how this sustainable solution reduces waste and helps us help the planet.

[IMG: How COOLMAX® EcoMade fiber is made from 100% recycled textile waste]

How COOLMAX® EcoMade fiber is made from 100% recycled textile waste

[H2] A STEP TOWARDS CIRCULARITY
Watch this webinar to discover how COOLMAX® and THERMOLITE® EcoMade fibers are made, and how they can help you meet your sustainability goals.

[IMG: How COOLMAX® EcoMade fiber is made from recycled PET bottles]

How COOLMAX® EcoMade fiber is made from recycled PET

[H2] FROM PET BOTTLES TO FIBERS
See how this sustainable cooling product, made from 100% recycled PET bottles, works.

[H2]
REVEALING CONSUMER INSIGHTS

High global consumer brand awareness is just one of the benefits of choosing COOLMAX® fiber: Consumers around the globe value the COOLMAX® brand. According to a 2019 consumer survey by Walnut Unlimited:7 out of 10 respondents are likely to purchase garments made with COOLMAX® fibers6 out of 10 are more likely to purchase garments with COOLMAX® fibers over generic cooling fibers8 out of 10 are willing to pay a premium for sustainable garments made with COOLMAX® EcoMade fiber

Insights

FIND COOLMAX® BRAND PRODUCTS

Visit the LYCRA ONE™ portal

[H2]
News & Events

[H3]
COOL, DRY, AND ON CAMERA

Collaboration

[H3]
COOL ON THE GREEN

Collaboration

[H3]
SWEAT MARKS? NOT ON THESE FABRICS

Collaboration

[H3]
HAPPINESS IS: COOL & DRY SOCKS

Collaboration

[H3]
VOICE OF THE EXPERTS: SAY GOODBYE TO VISIBLE SWEAT

Voice of the expert

[H3]
HEIMTEXTIL 2026

Event

[H3]
BREATHABLE SOCKS, HAPPY FEET

Collaboration

[H3]
ROBUST, RESISTANT — AND COMFORTABLE

Collaboration

[H3]
FUNCTIONALLY COOL

Collaboration

[H3]
THE COOLEST

Collaboration

[H3]
DESIGNING A MORE COMFORTABLE WORKDAY

[H3]
THE BLUEPRINT FOR COMFORT

Collaboration

[H3]
A cooler sleeping experience

Collaboration

[H3]
SERVING UP NEW UNIFORMS

[H3]
OYSHO KICKS OFF NEW SOCCER SET

Collaboration

[H3]
Mare di Moda Autumn 2023

Event

[H3]
Join us at the Functional Fabric Fair

Event

[H3]
Helping to Make Fashion More Sustainable

[H3]
Reducing Environmental Impact with Renewable Spandex

[H3]
See Denim and Woven Innovations for SS ’25 at Kingpins Amsterdam – Autumn 2023

Event

[H3]
Highlights from Intertextile Shanghai - Autumn 2023

Event

[H3]
Visit us at Kingpins New York
Jul 19

Learn More

Event

[H3]
Functional Fabric Fair Details Announced
Apr 04

Event

[H3]
See Innovative and Sustainable Denim Fibers at Kingpins Amsterdam
Apr 12

Event

[H3]
Visit The LYCRA Company at COLOMBIATEX 2023
Jan 24

Event

[H3]
Durability is the Key to Sustainability at Kingpins New York
Jan 11

Event

[H3]
Visit The LYCRA Company Booth at Performance Days
Nov 03

Learn more

Event

[H3]
Visit The LYCRA Company Booth at the Functional Fabric Fair
Oct 26

Learn more

Event

[H3]
See What’s New in Denim at Kingpins Amsterdam
Oct 19

Event

[H3]
Explore The Latest Denim Trends and Find Fiber Solutions from The LYCRA Company

Fashion trend

[H3]
See What’s New in Denim at Bluezone Munich
Aug 30

Visit Bluezone

Event

[H3]
See What’s New in Denim at Kingpins New York
Jul 20

Visit Kingpins

Event

[H3]
New Research Reveals Consumers' Understanding of Sustainability in Apparel

Sustainability

[H3]
The DenimsandJeans India Show Recap

Event

[H3]
Discover the secret to durable swimwear

[H3]
The Impact of Durability and Sustainability on Consumer Behavior

[H3]
Bangladesh Denim Expo Recap

Event

[H3]
Mill Spotlight: Sapphire Finishing Mills

Customer spotlight

[H3]
Apparel Experts Point to Global Warming as Top Challenge

[H3]
The Drapers Sustainable Fashion Conference 2022
Apr 21

Event

[H3]
See our latest denim innovations at Kingpins
Apr 20

Event

[H3]
Recycling Materials, Reducing Waste and Improving Industry Sustainability

Sustainability

[H3]
The LYCRA Company announces settlement in latest patent infringement cases

Press release

[H3]
Danskin debuts LYCRA® FitSense™ technology in Japan

Collaboration

[H3]
The LYCRA Company Launches LYCRA® DUAL COMFORT Technology for Ready-to-Wear & Wovens

Press release

[H3]
NEXT offers next gen jeans powered by THERMOLITE® INFRARED technology

[H3]
The LYCRA Company Introduces THERMOLITE® ECOMADE Fiber Made from 100% Textile Waste for Insulations

[H3]
The LYCRA Company’s Foshan, China Facility Earns High Higg FEM Score

Press release

[H3]
LYCRA® FREEF!T® technology brings flexible strength, comfort in motion to Primark men’s denim line

Collaboration

[H3]
The LYCRA Company launches its legwear trend forecast for autumn/winter 2022-2023

Press release

[H3]
Developing Durable, Sustainable Fabrics: Challenges and Tradeoffs

Sustainability

[H3]
Read Our Biggest News Articles of the Year, Ranked

Innovation

[H3]
Are Biodegradable Fibers Part of the Circular Economy?

[H3]
Naveena launches SELF-FIT denim powered by LYCRA® fiber technologies

Collaboration

[H3]
Chemical recycling: the future is here

Sustainability

[H3]
How Apparel Can Play a Role in Attaining Paris Climate Goals

Sustainability

[H3]
LYCRA® ADAPTIV Fiber Helps Pompea Deliver ‘Real Comfort’ Through Underwear and Hosiery

Collaboration

[H3]
The LYCRA Company Showcases Innovative Products, Sustainability Initiative and New Digital Platform at Intertextile Shanghai

Press release

[H3]
The LYCRA Company Announces Success in Recent Patent Challenge and Trademark Infringement Cases

Press release

[H3]
THERMOLITE® EcoMade Technology Brings Lightweight Warmth, Dry Comfort to New C&A Collection

[H3]
The LYCRA Company introduces LYCRA® ADAPTIV fiber

Press release

[H3]
Coco Reef swimwear and LYCRA® XTRA LIFE™ fiber promote body positivity with influencer-driven ‘Flaunt Your Shape’ campaign

Campaign

[H3]
JACK & JONES makes summer jeans cooler with new men’s denim collection featuring COOLMAX® technologies and LYCRA® fiber

[H3]
LYCRA® FitSense™ Technology Delivers Breakthrough Benefits in Modesty and Bra Foam Replacement

Press release

[H3]
See What's New at Intertextile Shanghai
Oct 09

Let's meet at the show!

Event

[H3]
Collaboration between The LYCRA Company and HeiQ promises an exciting future for textiles with a focus on stretch, comfort, freshness and sustainability

Press release

[H3]
Watch Our Webinar – The Good, The Bad & The Ugly: Her Thoughts on Leggings

Fashion trend

[H3]
SPOTLIGHT: New talent powers promising future for Zimmermann

Customer spotlight

[H3]
More flex, more fun: C&A launches modern comfort collection featuring LYCRA® fiber

Collaboration

[H3]
The LYCRA Company Launches New Campaign on Circularity Initiatives

Press release

[H3]
A Step Towards Circularity: New Fibers from 100% Textile Waste

[H3]
A Step Towards Circularity: New Fibers from 100% Textile Waste

[H3]
Naveena Denim Mills and The LYCRA Company collaborate on WRAPTECH 2.0 Fabric

Collaboration

[H3]
Riachuelo launches fitness fashion collection using LYCRA® EcoMade Fiber

Collaboration

[H3]
The LYCRA Company announces leadership changes

Press release

[H3]
COOLMAX® EcoMade fiber made from 100% textile waste

[H3]
The LYCRA Company and ITOCHU Corporation introduce COOLMAX® and THERMOLITE® EcoMade fibers made from 100% textile waste

Press release

[H3]
THERMOLITE® EcoMade fiber made from 100% textile waste

[H3]
The LYCRA Company completes Higg Facility Environmental Module (FEM) self-assessment at six manufacturing sites

Press release

[H3]
Myntra House of Brands

Collaboration

[H3]
The LYCRA Company’s Julien Born on the past, present and future of denim innovation

Fashion trend

[H3]
The LYCRA Company interviews Lederer, a leading innovator in the medical garment sector

Customer spotlight

[H3]
Gran Canaria Swim Week award winners on the Art and Science of Swimwear

[H3]
BOSSA develops FOREVER FRESH powered by COOLMAX® freshFX® technology

[H3]
NEXT’s new active denim collection features COOLMAX® technology

[H3]
LYCRA® FitSense™ technology gives sports bras a boost

Innovation

[H3]
The LYCRA Company announces Gold Level Material Health Certificates for 25 of its LYCRA® fiber products

Press release

[H3]
New H&M jeans feature THERMOLITE® technology

[H3]
COOLMAX® technology adopted by Empire Outlet

[H3]
Lorpen Introduces T3 Technology Socks with COOLMAX® technology

[H3]
The LYCRA Company and DNM DENIM collaborate to deliver innovative new denim fabric with power and comfort

Press release

[H3]
Enhancing comfort in casual wear: Introducing SAPPHIRE finishing mills’ premium wovens powered by LYCRA® technologies

Collaboration

[H3]
LYCRA® FREEF!T® technology brings added functionality to CALVIN KLEIN’s timeless casual wear

Collaboration

[H3]
H&M adopts THERMOLITE® T-DOWN EcoMade insulat