Industry Context — Common BS Fingerprints in Fashion, Apparel & Accessories
Generic Claims:
premium quality fabrics, designed to last, fashion for every body, affordable luxury…
Red Flags:
sustainable claims with no supply chain disclosure, handmade claims for mass-produced items, luxury positioning with fast-fashion pricing, model photos but no product flat-lay or detail shots…
Semantic Drift Patterns:
homepage claims sustainable but no supply chain transparency, claims ethical production but no factory information, homepage shows luxury positioning but pricing is fast-fashion, claims handmade but product pages show industrial production…
Proof Expectations:
specific material sourcing details and origins, factory names and locations for ethical claims, sustainability certifications (GOTS, OEKO-TEX, B Corp), real product photography with accurate color representation…
Dege & Skinner
(https://dege-skinner.co.uk) 📸 Data Snapshot: May 26, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Home – Dege & Skinner – Bespoke Tailor & Shirt-Maker (https://dege-skinner.co.uk)
Title
Home – Dege & Skinner – Bespoke Tailor & Shirt-Maker
Meta
Dege & Skinner, Savile Row bespoke tailor and bespoke shirt-maker, established in 1865 and located at Number 10 Savile Row, London.
H2 New! Grey Pick’n’Pick Single Breasted Two-Piece Suit
H2 New! Navy Blue Flannel Single Breasted Two-Piece Suit
H2 Black Mohair Single Breasted Two-Piece Suit
H2 Mid Blue Glen Check Single Breasted Two-Piece Suit
H2 Navy Blue Herringbone Single Breasted Two-Piece Suit
H2 Royal Blue Single Breasted Two-Piece Suit
H2 Navy Blue Single Breasted Two-Piece Suit
H2 Charcoal Grey Single Breasted Two-Piece Suit
H2 Double Breasted Blazer
H3 Basket
H3 Fine Bespoke Tailoring
H3 Limitless Choice
H3 Made at
Number 10
Savile Row
H3 Dressed for every occasion
H3 Meet our
MAKERS
H3 I’m interested in
H3 Ready to Wear
H4 Bespoke Tailoring
H4 Ready To Wear
NAV_HEADER_HEADING_REPEATED_BODY Bespoke Tailoring – Dege & Skinner, Bespoke Tailor & Shirt-Maker (https://dege-skinner.co.uk/bespoke-tailoring/)
Title
Bespoke Tailoring – Dege & Skinner, Bespoke Tailor & Shirt-Maker
Meta
Bespoke tailoring and shirt-making services by Dege & Skinner of Savile Row, London. Uniforms and ready-to-wear collection also available.
H1 Bespoke Tailoring
H3 Basket
H3 Our process
H3 Bespoke TAILORING
H3 MILITARY AND UNIFORMS
H3 Ready-to-wear
H3 Book an Appointment
NAV_HEADER_HEADING_REPEATED_BODY Bespoke Tailoring Process, Dege & Skinner, Bespoke Tailor & Shirt-Maker (https://dege-skinner.co.uk/bespoke-tailoring/tailoring-process/)
Title
Bespoke Tailoring Process, Dege & Skinner, Bespoke Tailor & Shirt-Maker
Meta
Step-by-step guide to the bespoke process at Savile Row tailor and shirt-maker, Dege & Skinner. Located at Number 10, Savile Row, London.
H1 Bespoke Tailoring Process
H3 Basket
H3 01
H3 02
H3 03
H3 04
H3 05
H3 06
H3 07
H3 Book an Appointment
H4 Initial
Meeting
H4 Pattern
Creation
H4 Cut
by hand
H4 Baste
fitting
H4 Handstitching
H4 Forward
fitting
H4 Order Ready
NAV_HEADER_HEADING_REPEATED My account – Dege & Skinner, Tailor & Shirt-Maker (https://dege-skinner.co.uk/my-account/)
Title
My account – Dege & Skinner, Tailor & Shirt-Maker
Meta
My Account for Dege & Skinner's online shop. Ready-to-wear and accessories available to buy online and in-store now.
H2 Login
H2 Register
H3 Basket
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://dege-skinner.co.uk) Home – Dege & Skinner – Bespoke Tailor & Shirt-Maker
Established in 1865, Dege & Skinner is one of Savile Row’s finest bespoke tailors and shirt-makers.Located at Number 10 in the very heart of Savile Row, we also host various overseas Trunk Shows to cater for demand for our bespoke tailoring and bespoke shirts.Recognised as one of the finest bespoke tailors of London's historic Savile Row, Dege & Skinner can make any garment, in any style, for anyone, anywhere in the world.Modelled here by two our wonderful customers, single-breasted coats tailored in two of four exclusive basket weave cloths, launched in 2025 to mark the 160th anniversary of the company's foundation.Well known for our business suits, overcoats and professional attire, we're often asked to make more relaxed leisure clothing, as well as equestrian clothing like riding and hunting coats, and all manner of more unusual pieces, like opera capes and smoking jackets.We design, cut and make all our bespoke clothing at Number 10 Savile Row to our own exacting standards and those expected of one of the oldest, continually operated bespoke tailoring companies in the world.Customers have the assurance that our expert cutters and tailors spend a minimum of between 60 - 80 man-hours to produce a 3-piece bespoke suit, 55 hours for a 2-piece suit and approximately 40 hours for a bespoke coat. Our Bespoke Process Our expert team of bespoke cutters will guide you through the bespoke process and we pride ourselves on comfortable individually styled clothes of subtle elegance. Our customers have the confidence of knowing that he, or she will always be perfectly dressed.Head Cutter Nicholas De’Ath said of the 'House Style': “Our company’s undisputed heritage in the creation of military uniforms continues to inform the basis of all our bespoke tailoring and probably always will. But, like any artisan if we’re to continue to be successful for the next 160 years we have to be fast adapting and innovative, evolving with the tastes of our treasured customers, wherever they are in the world.We have the skills to create some of the finest tailoring detailing in the world so relish the opportunity to showcase everything that’s possible with Dege & Skinner bespoke tailoring and shirt-making.”Traditionally known as home to the finest bespoke tailoring for men, Savile Row and its tailors have evolved. The clothes being cut and made today by the Row's wealth of talented men and women are designed to suit everyone. As a bespoke tailor with our own workshop here on Savile Row, everything from the cut of the pattern, the choice of cloth, the unique details of each bespoke creation is personal to each customer, meaning we can in fact make anything that’s desired and we do like a challenge!Within our team of cutters, coat makers, trouser makers and finishers we have unique, specialist expertise that is now rare to find.Tailoring details like frogging, lacework, metal thread embroidery and many other highly skilled techniques are utilised in our cutting room and workrooms in Savile Row, where all our bespoke clothes are cut and tailored.Training and apprenticeships have always been integral to the success of Savile Row. It's absolutely vital that the skills practised here are passed from one generation to the next. So we currently have a number of talented apprentices working under the guidance of our cutters and specialist makers. View our Process Dressed For Every Occasion, a short film featuring British actor Tom Ward, showcasing style by day and by night.What does the modern stylish gentleman need in his wardrobe for a morning of meetings in town, followed by a clay pigeon shoot in the English countryside, followed by a smart formal dinner in the evening? Watch now [H3] Meet our MAKERS View our Craftspeople Michael Skinner Chairman William Skinner Managing Director Nicholas De'Ath Creative Director Tom Bradbury Head Bespoke Shirt-Cutter Alex Hills Cutter Jonathan Atkins-Hewitt Front of House Ciara Pignatelli Cutter Xanthe Godwin Apprentice Shirt-Cutter Evie McLean Apprentice Cutter [H3] I’m interested in [H4] Bespoke Tailoring [H4] Ready To Wear [H3] Ready to Wear [IMG: New! Grey Pick] [H2] New! Grey Pick’n’Pick Single Breasted Two-Piece Suit Single breasted two-piece suit made in a Super 100’s mid-grey pick’n’pick, 11 ounce pure wool worsted from Huddersfield in Yorkshire, personally selected by our bespoke team. Lined with a contrasting burgundy ermazine lining.This ready-to-wear suit has a two button jacket with side vents and straight pockets with flaps. The trousers have a single pleat with side-adjusters and brace buttons inside.All our ready-to-wear suit coats are half canvassed using a lightweight canvas, with horsehair and soft alpaca felt in the chest area and padded lapels to create a natural roll that will remain for the lifetime of the garment.Please note: trousers bottoms are unfinished. £1,500 [IMG: New! Navy Blue Flannel Single Breasted Two-Piece Suit] [H2] New! Navy Blue Flannel Single Breasted Two-Piece Suit Single breasted two-piece suit made in a Super 100’s navy blue flannel, 11 ounce pure wool worsted from Huddersfield in Yorkshire, personally selected by our bespoke team. Lined with a matching navy blue ermazine lining.This ready-to-wear suit has a two button jacket with side vents and straight pockets with flaps. The trousers have a single pleat with side-adjusters and brace buttons inside.All our ready-to-wear suit coats are half canvassed using a lightweight canvas, with horsehair and soft alpaca felt in the chest area and padded lapels to create a natural roll that will remain for the lifetime of the garment.Please note: trousers bottoms are unfinished. £1,500 [IMG: Black Mohair Single Breasted Two-Piece Suit] [H2] Black Mohair Single Breasted Two-Piece Suit Price reduction on this single breasted two-piece suit in a black mohair cloth. Made in 9ounce/300gsm lightweight pure wool personally selected by our bespoke tailoring team.This ready-to-wear suit has a two button jacket with side vents and straight pockets with flaps. The trousers have a single pleat with side-adjusters and brace buttons inside.All our ready-to-wear suit coats are half canvassed using a lightweight canvas, with horsehair and soft alpaca felt in the chest area and padded lapels to create a natural roll that will remain for the lifetime of the garment.Please note: trouser bottoms are unfinished. £1,450 [IMG: Mid Blue Glen Check Single Breasted Two-Piece Suit] [H2] Mid Blue Glen Check Single Breasted Two-Piece Suit Price reduction on this single breasted two-piece suit in an vibrant mid-blue glen check. Made in a Super 110s, 9 ounce lightweight pure wool personally selected from Huddersfield in Yorkshire by our bespoke tailoring team.This ready-to-wear suit has a two button jacket with side vents and straight pockets with flaps. The trousers have a single pleat with side-adjusters and brace buttons inside.All our ready-to-wear suit coats are half canvassed using a lightweight canvas, with horsehair and soft alpaca felt in the chest area, and padded lapels to create a natural roll that will remain for the lifetime of the garment. £1,450 [IMG: Navy Blue Herringbone Single Breasted Two-Piece Suit] [H2] Navy Blue Herringbone Single Breasted Two-Piece Suit Single breasted two-piece suit in a navy blue herringbone cloth. Made in a Super 110s, 9 ounce lightweight pure wool personally selected from Huddersfield in Yorkshire by our bespoke tailoring team. £1,500 [IMG: Royal Blue Single Breasted Two-Piece Suit] [H2] Royal Blue Single Breasted Two-Piece Suit Single breasted two-piece suit in a vibrant royal blue cloth. Made in a Super 110s, 9 ounce lightweight pure wool personally selected from Huddersfield in Yorkshire by our bespoke tailoring team.This ready-to-wear suit has a two button jacket with side vents and straight pockets with flaps. The trousers have a single pleat with side-adjusters and brace buttons inside.All our ready-to-wear suit coats are half canvassed using a lightweight canvas, with horsehair and soft alpaca felt in the chest area and padded lapels to create a natural roll that will remain for the lifetime of the garment.Please note: trouser bottoms are unfinished. £1,500 [IMG: Navy Blue Single Breasted Two-Piece Suit] [H2] Navy Blue Single Breasted Two-Piece Suit Single breasted two-piece navy blue suit made in a Super 110s, 9 ounce lightweight pure wool from Huddersfield in Yorkshire, personally selected by our bespoke team.This ready-to-wear suit has a two button jacket with side vents and straight pockets with flaps. The trousers have a single pleat with side-adjusters and brace buttons inside.All our ready-to-wear suit coats are half canvassed using a lightweight canvas, with horsehair and soft alpaca felt in the chest area and padded lapels to create a natural roll that will remain for the lifetime of the garment.Please note: trousers bottoms are unfinished. £1,500 [IMG: Charcoal Grey Single Breasted Two-Piece Suit] [H2] Charcoal Grey Single Breasted Two-Piece Suit Single breasted two-piece suit in a charcoal grey cloth. Made in a Super 110s, 9 ounce lightweight pure wool personally selected from Huddersfield in Yorkshire by our bespoke tailoring team.This ready-to-wear suit has a two button jacket with side vents and straight pockets with flaps. The trousers have a single pleat with side-adjusters and brace buttons inside.All our ready-to-wear suit coats are half canvassed using a lightweight canvas, with horsehair and soft alpaca felt in the chest area and padded lapels to create a natural roll that will remain for the lifetime of the garment.Please note: trouser bottoms are unfinished. £1,500 [IMG: Double Breasted Blazer] [H2] Double Breasted Blazer Our classic double breasted blazer in a 9oz lightweight navy blue wool.This stylish blazer is lined with a maroon silk and finished with navy and silver ‘Running Fox’ enamel buttons.‘Running Fox products are exclusive to Dege & Skinner of Savile Row and the collection also includes cufflinks and silk ties.Ideal for social calendar events such as Royal Ascot, Henley Royal Regatta, Cowes and Wimbledon. £995
10161 chars
SUB-PAGE (https://dege-skinner.co.uk/bespoke-tailoring/) Bespoke Tailoring – Dege & Skinner, Bespoke Tailor & Shirt-Maker
[H1] Bespoke Tailoring Established in 1865, we continue to tailor to our own exacting standards and those expected of London's historic Savile Row, said to be home to the finest tailoring for men for one hundred and sixty years...and still counting! [H3] Our process As a guide, customers have the assurance that our expert cutters and tailors spend between 60 to 80 man-hours to produce each bespoke suit, or about 40 hours to complete a bespoke coat.STEP BY STEP THROUGH THE BESPOKE PROCESS Our highly experienced bespoke tailoring team can and do make all manner of clothing for men and women. We make stylish clothes for business, leisure, country sports and equestrian pursuits.Creative Director Nicholas De'Ath oversees a team of talented cutters and makers at number 10 Savile Row. Some of them have technical skills that are award winning and are often put to good use creating some extraordinary clothing and uniforms. View our process Dege & Skinner is world famous for its military uniforms. Using in-depth knowledge honed over more than 150 years we are known for beautifully crafted military attire.We regularly visit the Royal Military Academy, Sandhurst to meet, measure and fit officer cadets for their regimental Mess Kits.And Managing Director William Skinner regularly visits Archers' Hall in Edinburgh, the club house of the 'Royal Company of Archers', HM The King's ceremonial bodyguard in Scotland.Military accoutrements such as Mess Wellingtons, spurs, gloves, buttons, rank badges and medal mounting can also be provided upon request. Our military uniform and bespoke uniform services To complement our bespoke tailoring and bespoke shirt-making services we introduced our first ready-to-wear collection in 2016.Managing Director William Skinner has chosen the finest cloths and classic styles for our two-piece suits, blazers and formal dinner suit (tuxedo).Head Bespoke Shirt Cutter Tom Bradbury has designed the cut and collars of our ready-to-wear shirts and he oversees production of all our 'Made in England' shirts.We also sell a range of accessories including ties, braces, pocket squares, cufflinks, dress studs and formal dress-wear for black-tie occasions and weddings.Suits, shirts, blazers, formal black-tie attire and accessories are available to buy exclusively online here and from the shop located at number 10, Savile Row. Shop [H3] Book an Appointment
2398 chars
SUB-PAGE (https://dege-skinner.co.uk/bespoke-tailoring/tailoring-process/) Bespoke Tailoring Process, Dege & Skinner, Bespoke Tailor & Shirt-Maker
[H1] Bespoke Tailoring Process If you're about to embark on your first bespoke tailoring experience, here's a helpful step-by-step guide so you know what to expect. All our bespoke clothing is designed, cut and made here at Number 10 Savile Row. Firstly, we’ll discuss where and how the clothing will be worn to help us select the best fabric bunches for whatever you wish to have made. This meeting can take place at our Savile Row shop, at your home, office or during one of our trunk shows.Secondly, we’ll take your measurements. Approximately 35 measures and figuration notes, as well as photographs are taken. Using all of the information gathered during our meeting a unique personal paper pattern is then constructed by your cutter.One cutter is dedicated to each individual customer and is responsible for overseeing the entire making process, from the initial consultation to the delivery of the finished garments.Your paper pattern, personal measurements and full details of all your orders are available to view at any subsequent appointments. Viewing these will give you a rare insight into a normally unseen part of the bespoke tailoring process.Your own highly skilled cutter will work closely with his or her specialist coat maker, trouser maker and waistcoat maker to create exactly what each customer might desire. Once all parts of the paper pattern are complete they’re laid onto the cloth you chose, then drawn around using tailoring chalk. Cutting along these chalk lines using large tailoring shears, we create the individual panels of each garment.At this stage all the internal canvases, lining and other components such as fixings and fasteners are selected and ‘bundled’ together in the cutting room.This ‘bundle’ is now ready for one of our specialist in-house tailors to sew together for what is known as a ‘baste fitting’. This work is done in our modern workroom, located underneath the shop. At the first baste fitting you’ll try the garments on. This enables your cutter to analyse the fit, balance, size and shape, based on the original measures taken for the construction of paper pattern. All parts of this process are discussed to help you get a sense of how the clothes are going to look once the agreed alterations have been made.Your unique fitting notes and paper pattern are then adjusted accordingly using the information gathered and the chalk marks made during this baste fitting.The tried-on garments are taken apart and flattened again. Then the adjusted paper pattern is used to make adjustments to the original pattern. At this stage, garments are returned to the workshop and taken to a further stage of completion with hand-sewing of the linings, pockets and much of the internal details.Our team of ‘makers’ are specialists. They each train in either coat-making, trouser-making or waistcoat making, taking between two and six years to become fully trained, depending on the discipline they chose to learn. A ‘forward fitting’ is then carried out and all garments are tried on with any adjustments noted and discussed. Any further alterations are again initiated on the paper pattern and then the clothes themselves.Once you’ve had your forward fitting, the final stages of hand-stitching can take place, including handmade button holes. Your bespoke clothing is then given a final hand-press before the buttons are sewn on by hand. Your bespoke order is now complete and ready for collection or delivery to an address of your choosing.And, we have an exact two-dimensional pattern unique to you, that can be used in the future to create new clothing or can be adjusted for future orders.Simon Crompton from leading menswear blog ‘Permanent Style’ asked us to make a tobacco coloured, linen suit which he first wore in Florence, saying “There will always be a place in my wardrobe for this type of sharp English tailoring. And Dege & Skinner is perhaps my favourite of such English tailors I have tried…”.Simon’s suit was cut by Head Bespoke Cutter, Nicholas De’Ath in 2016. [H3] Book an Appointment
4054 chars
SUB-PAGE · THIN (https://dege-skinner.co.uk/my-account/) My account – Dege & Skinner, Tailor & Shirt-Maker
[H2] Login [H2] Register
30 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
7Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 0 |
| /bespoke-tailoring/ | 2 | 0 |
| /bespoke-tailoring/tailoring-process/ | 2 | 0 |
| /my-account/ | 1 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://dege-skinner.co.uk/",
"url": "https://dege-skinner.co.uk/",
"name": "Home - Dege & Skinner - Bespoke Tailor & Shirt-Maker",
"isPartOf": {
"@id": "https://dege-skinner.co.uk/#website"
},
"about": {
"@id": "https://dege-skinner.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://dege-skinner.co.uk/#primaryimage"
},
"image": {
"@id": "https://dege-skinner.co.uk/#primaryimage"
},
"thumbnailUrl": "https://dege-skinner.co.uk/wp-content/uploads/2020/11/dege-and-skinner-bespoke-suit-3-piece-check-in-library-6536-e1611571916990.jpg",
"datePublished": "2020-11-18T16:56:28+00:00",
"dateModified": "2025-12-05T15:37:21+00:00",
"description": "Dege & Skinner, Savile Row bespoke tailor and bespoke shirt-maker, established in 1865 and located at Number 10 Savile Row, London.",
"breadcrumb": {
"@id": "https://dege-skinner.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://dege-skinner.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dege-skinner.co.uk/#primaryimage",
"url": "https://dege-skinner.co.uk/wp-content/uploads/2020/11/dege-and-skinner-bespoke-suit-3-piece-check-in-library-6536-e1611571916990.jpg",
"contentUrl": "https://dege-skinner.co.uk/wp-content/uploads/2020/11/dege-and-skinner-bespoke-suit-3-piece-check-in-library-6536-e1611571916990.jpg",
"width": 773,
"height": 1314
},
{
"@type": "BreadcrumbList",
"@id": "https://dege-skinner.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://dege-skinner.co.uk/#website",
"url": "https://dege-skinner.co.uk/",
"name": "Dege & Skinner",
"description": "Bespoke Saville Row Tailors",
"publisher": {
"@id": "https://dege-skinner.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://dege-skinner.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://dege-skinner.co.uk/#organization",
"name": "Dege and Skinner",
"url": "https://dege-skinner.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dege-skinner.co.uk/#/schema/logo/image/",
"url": "https://dege-skinner.co.uk/wp-content/uploads/2022/04/dg-logo-dark.svg",
"contentUrl": "https://dege-skinner.co.uk/wp-content/uploads/2022/04/dg-logo-dark.svg",
"width": 246,
"height": 78,
"caption": "Dege and Skinner"
},
"image": {
"@id": "https://dege-skinner.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/DegeSkinner?ref=hl",
"https://www.instagram.com/degeandskinnerofficial/"
]
}
]
}
/bespoke-tailoring/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://dege-skinner.co.uk/bespoke-tailoring/",
"url": "https://dege-skinner.co.uk/bespoke-tailoring/",
"name": "Bespoke Tailoring - Dege & Skinner, Bespoke Tailor & Shirt-Maker",
"isPartOf": {
"@id": "https://dege-skinner.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://dege-skinner.co.uk/bespoke-tailoring/#primaryimage"
},
"image": {
"@id": "https://dege-skinner.co.uk/bespoke-tailoring/#primaryimage"
},
"thumbnailUrl": "https://dege-skinner.co.uk/wp-content/uploads/2021/02/image1-2-scaled.jpeg",
"datePublished": "2020-11-23T17:46:59+00:00",
"dateModified": "2026-01-05T09:03:29+00:00",
"description": "Bespoke tailoring and shirt-making services by Dege & Skinner of Savile Row, London. Uniforms and ready-to-wear collection also available.",
"breadcrumb": {
"@id": "https://dege-skinner.co.uk/bespoke-tailoring/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://dege-skinner.co.uk/bespoke-tailoring/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dege-skinner.co.uk/bespoke-tailoring/#primaryimage",
"url": "https://dege-skinner.co.uk/wp-content/uploads/2021/02/image1-2-scaled.jpeg",
"contentUrl": "https://dege-skinner.co.uk/wp-content/uploads/2021/02/image1-2-scaled.jpeg",
"width": 2652,
"height": 2652
},
{
"@type": "BreadcrumbList",
"@id": "https://dege-skinner.co.uk/bespoke-tailoring/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://dege-skinner.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Bespoke Tailoring"
}
]
},
{
"@type": "WebSite",
"@id": "https://dege-skinner.co.uk/#website",
"url": "https://dege-skinner.co.uk/",
"name": "Dege & Skinner",
"description": "Bespoke Saville Row Tailors",
"publisher": {
"@id": "https://dege-skinner.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://dege-skinner.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://dege-skinner.co.uk/#organization",
"name": "Dege and Skinner",
"url": "https://dege-skinner.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dege-skinner.co.uk/#/schema/logo/image/",
"url": "https://dege-skinner.co.uk/wp-content/uploads/2022/04/dg-logo-dark.svg",
"contentUrl": "https://dege-skinner.co.uk/wp-content/uploads/2022/04/dg-logo-dark.svg",
"width": 246,
"height": 78,
"caption": "Dege and Skinner"
},
"image": {
"@id": "https://dege-skinner.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/DegeSkinner?ref=hl",
"https://www.instagram.com/degeandskinnerofficial/"
]
}
]
}
/bespoke-tailoring/tailoring-process/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://dege-skinner.co.uk/bespoke-tailoring/tailoring-process/",
"url": "https://dege-skinner.co.uk/bespoke-tailoring/tailoring-process/",
"name": "Bespoke Tailoring Process, Dege & Skinner, Bespoke Tailor & Shirt-Maker",
"isPartOf": {
"@id": "https://dege-skinner.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://dege-skinner.co.uk/bespoke-tailoring/tailoring-process/#primaryimage"
},
"image": {
"@id": "https://dege-skinner.co.uk/bespoke-tailoring/tailoring-process/#primaryimage"
},
"thumbnailUrl": "https://dege-skinner.co.uk/wp-content/uploads/2021/02/image1-3.jpeg",
"datePublished": "2020-11-23T17:47:15+00:00",
"dateModified": "2024-05-16T14:56:46+00:00",
"description": "Step-by-step guide to the bespoke process at Savile Row tailor and shirt-maker, Dege & Skinner. Located at Number 10, Savile Row, London.",
"breadcrumb": {
"@id": "https://dege-skinner.co.uk/bespoke-tailoring/tailoring-process/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://dege-skinner.co.uk/bespoke-tailoring/tailoring-process/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dege-skinner.co.uk/bespoke-tailoring/tailoring-process/#primaryimage",
"url": "https://dege-skinner.co.uk/wp-content/uploads/2021/02/image1-3.jpeg",
"contentUrl": "https://dege-skinner.co.uk/wp-content/uploads/2021/02/image1-3.jpeg",
"width": 1280,
"height": 1269
},
{
"@type": "BreadcrumbList",
"@id": "https://dege-skinner.co.uk/bespoke-tailoring/tailoring-process/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://dege-skinner.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Bespoke Tailoring",
"item": "https://dege-skinner.co.uk/bespoke-tailoring/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Bespoke Tailoring Process"
}
]
},
{
"@type": "WebSite",
"@id": "https://dege-skinner.co.uk/#website",
"url": "https://dege-skinner.co.uk/",
"name": "Dege & Skinner",
"description": "Bespoke Saville Row Tailors",
"publisher": {
"@id": "https://dege-skinner.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://dege-skinner.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://dege-skinner.co.uk/#organization",
"name": "Dege and Skinner",
"url": "https://dege-skinner.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dege-skinner.co.uk/#/schema/logo/image/",
"url": "https://dege-skinner.co.uk/wp-content/uploads/2022/04/dg-logo-dark.svg",
"contentUrl": "https://dege-skinner.co.uk/wp-content/uploads/2022/04/dg-logo-dark.svg",
"width": 246,
"height": 78,
"caption": "Dege and Skinner"
},
"image": {
"@id": "https://dege-skinner.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/DegeSkinner?ref=hl",
"https://www.instagram.com/degeandskinnerofficial/"
]
}
]
}
/my-account/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://dege-skinner.co.uk/my-account/",
"url": "https://dege-skinner.co.uk/my-account/",
"name": "My account - Dege & Skinner, Tailor & Shirt-Maker",
"isPartOf": {
"@id": "https://dege-skinner.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://dege-skinner.co.uk/my-account/#primaryimage"
},
"image": {
"@id": "https://dege-skinner.co.uk/my-account/#primaryimage"
},
"thumbnailUrl": "https://dege-skinner.co.uk/wp-content/uploads/2020/11/dege-and-skinner-classic-double-breasted-blazer.jpg",
"datePublished": "2020-11-18T17:05:50+00:00",
"dateModified": "2024-11-29T10:56:32+00:00",
"description": "My Account for Dege & Skinner's online shop. Ready-to-wear and accessories available to buy online and in-store now.",
"breadcrumb": {
"@id": "https://dege-skinner.co.uk/my-account/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://dege-skinner.co.uk/my-account/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dege-skinner.co.uk/my-account/#primaryimage",
"url": "https://dege-skinner.co.uk/wp-content/uploads/2020/11/dege-and-skinner-classic-double-breasted-blazer.jpg",
"contentUrl": "https://dege-skinner.co.uk/wp-content/uploads/2020/11/dege-and-skinner-classic-double-breasted-blazer.jpg",
"width": 2048,
"height": 2048
},
{
"@type": "BreadcrumbList",
"@id": "https://dege-skinner.co.uk/my-account/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://dege-skinner.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "My account"
}
]
},
{
"@type": "WebSite",
"@id": "https://dege-skinner.co.uk/#website",
"url": "https://dege-skinner.co.uk/",
"name": "Dege & Skinner",
"description": "Bespoke Saville Row Tailors",
"publisher": {
"@id": "https://dege-skinner.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://dege-skinner.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://dege-skinner.co.uk/#organization",
"name": "Dege and Skinner",
"url": "https://dege-skinner.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dege-skinner.co.uk/#/schema/logo/image/",
"url": "https://dege-skinner.co.uk/wp-content/uploads/2022/04/dg-logo-dark.svg",
"contentUrl": "https://dege-skinner.co.uk/wp-content/uploads/2022/04/dg-logo-dark.svg",
"width": 246,
"height": 78,
"caption": "Dege and Skinner"
},
"image": {
"@id": "https://dege-skinner.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/DegeSkinner?ref=hl",
"https://www.instagram.com/degeandskinnerofficial/"
]
}
]
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Fashion, Apparel & Accessories
44.7 Avg BS
Based on 2934 businesses audited.
✓ Less BS than average
Dege & Skinner has 27.7 points less BS than the average for Fashion, Apparel & Accessories.
BS Detector
Fashion, Apparel & Accessories BS: Dege & Skinner (dege-skinner.co.uk)
https://dege-skinner.co.uk
📍 Industry: Fashion, Apparel & Accessories
17
BS / 100
Dege & Skinner is a rare case of a website where the substance actually outweighs the marketing signal. It suffers from minor technical SEO neglect and basic trust theatre flags, but the core content is a forensic masterclass in garment construction. It is an authentic heritage brand that uses jargon as a descriptive tool rather than a mask.
Info Density
Power-words vs. Substance ratio.
3
10% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
7
35% BS
Commodity Fingerprint
Detection of industry clichés/templates.
2
13% BS
Identity & Authority
Expert verifiability & Schema depth.
5
33% BS
Add Person schema for the makers listed in the Meet our MAKERS section to verify their professional authority. Fix the technical hierarchy by adding a specific H1 to the homepage that mirrors the primary signal. Link the customer reviews to a verifiable third-party platform to neutralize the trust theatre penalty. Implement more granular Organization schema that includes founder data and the 1865 establishment date to bridge the technical authority gap.
The website is a perfect match for the Fashion, Apparel & Accessories industry, specifically the high-end Savile Row bespoke tailoring niche. The content focuses entirely on garment construction, fabric sourcing, and the heritage of bespoke craft.
“The score of 17 is driven primarily by technical and schema gaps (Identity and Authority) and a technical penalty for unverified reviews (Trust and Proof). The information density and semantic coherence are nearly perfect, preventing the score from entering the Moderate BS range. This is an extremely high-substance site with minor digital footprint deficiencies.”
Verified Analysis Date: May 26, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Dege & Skinner, captured on May 26, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Dege & Skinner: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://dege-skinner.co.uk to view the most current version of its content and learn from the source what this company is about and what it offers.