Industry Context — Common BS Fingerprints in Fashion, Apparel & Accessories
Frog Skateboards
(https://frogskateboards.com) 📸 Data Snapshot: May 26, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Frog Skateboards – frog skateboards (https://frogskateboards.com)
Frog Skateboards – frog skateboards
Skateboards made by a real Frog
NAV_HEADER_HEADING_REPEATED_FOOTER Music – frog skateboards (https://frogskateboards.com/blogs/music/)
Music – frog skateboards
NAV_HEADER_HEADING_REPEATED_FOOTER Frog Blog – frog skateboards (https://frogskateboards.com/blogs/earth-frog/)
Frog Blog – frog skateboards
NAV_HEADER_HEADING_REPEATED_FOOTER Return Policy – frog skateboards (https://frogskateboards.com/pages/return-policy/)
Return Policy – frog skateboards
Thanks for shopping with Frog! If you are not satisfied with your purchase or have any questions regarding your order, please contact us at frogskateboards@gmail.com. Returns You have 14 days from the date received to return an item. Returned items must be unused and in the same condition as received, in the original
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://frogskateboards.com) Frog Skateboards – frog skateboards
[IMG: Frog Store] Frog Store "Shop Shirt" white Regular price $36.00 Sizes: S M L XL [IMG: Mystery Box (Small)] Mystery Box (Small) Regular price $30.00 Sizes: S M L XL [IMG: Mystery Box (Large)] Mystery Box (Large) Regular price $56.00 Sizes: S M L XL [IMG: Robot Monkey Keychain (Black)] Robot Monkey Keychain (Black) Regular price $10.00 [IMG: Robot Monkey Keychain (Blue)] Robot Monkey Keychain (Blue) Regular price $10.00 [IMG: Robot Monkey Keychain (Purple)] Robot Monkey Keychain (Purple) Regular price $10.00 [IMG: Robot Monkey Keychain (Red)] Robot Monkey Keychain (Red) Regular price $10.00 [IMG: Cheeseburger Magnet] Cheeseburger Magnet Regular price $6.00 [IMG: Five Pocket Denim (Green Wash)] Five Pocket Denim (Green Wash) Regular price $136.00 Sizes: 28 30 32 34 36 [IMG: Five Pocket Denim (Washed Black)] Five Pocket Denim (Washed Black) Regular price $136.00 Sizes: 26 28 30 32 34 36 [IMG: Five Pocket Denim (Brown)] Five Pocket Denim (Brown) Regular price $136.00 Sizes: 26 28 30 32 34 36 [IMG: Pat Party Squirrel Fingerboard] Pat Party Squirrel Fingerboard Regular price $46.00 Sold out [IMG: Leif Fingerboard] Leif Fingerboard Regular price $46.00 [IMG: Krazy Monk Fingerboard] Krazy Monk Fingerboard Regular price $46.00 [IMG: Chris Bat Brain Fingerboard] Chris Bat Brain Fingerboard Regular price $46.00 [IMG: Nick Distraction Fingerboard - Egg Shape] Nick Distraction Fingerboard - Egg Shape Regular price $46.00 [IMG: Craig Milic Fingerboard - Shaped] Craig Milic Fingerboard - Shaped Regular price $46.00 [IMG: Surfer Girl (Jesse Alba) Deck] Surfer Girl (Jesse Alba) Deck Regular price $76.00 Sizes: 8.25 8.5 [IMG: Party Squirrel (Pat G) Deck] Party Squirrel (Pat G) Deck Regular price $76.00 Sizes: 8.38 8.5 [IMG: Bat Brain (Chris Milic) Deck] Bat Brain (Chris Milic) Deck Regular price $76.00 Sizes: 8.00 8.38 8.6 [IMG: Craig Milic PRO Deck] Craig Milic PRO Deck Regular price $76.00 [IMG: The Distraction (Nick Michel) Deck W25] The Distraction (Nick Michel) Deck W25 Regular price $76.00 [IMG: Dustin Henry PRO Deck W25] Dustin Henry PRO Deck W25 Regular price $76.00 [IMG: Fuck this Industry x Frog Dino Logo T-Shirt (Black)] Fuck this Industry x Frog Dino Logo T-Shirt (Black) Regular price $36.00 Sizes: S M L XL [IMG: Fuck this Industry x Frog Dino Logo T-Shirt (Ash)] Fuck this Industry x Frog Dino Logo T-Shirt (Ash) Regular price $36.00 Sizes: S M L XL [IMG: Classic Logo (Royal)] Classic Logo (Royal) Regular price $36.00 Sizes: S M L XL [IMG: Classic Logo (White)] Classic Logo (White) Regular price $36.00 Sizes: S M L XL [IMG: Lawn Mower Man T-Shirt (White)] Lawn Mower Man T-Shirt (White) Regular price $36.00 Sizes: S M L XL [IMG: Leif T-Shirt (White)] Leif T-Shirt (White) Regular price $36.00 Sizes: S M L XL [IMG: Lazy Sk8 Demon T-Shirt (Black)] Lazy Sk8 Demon T-Shirt (Black) Regular price $36.00 Sizes: S M L XL [IMG: Dino Logo Hoodie (Black) W25] Dino Logo Hoodie (Black) W25 Regular price $80.00 Sizes: S M L XL [IMG: Pirate Beanie (Matcha)] Pirate Beanie (Matcha) Regular price $37.00 [IMG: Pirate Beanie (Purple)] Pirate Beanie (Purple) Regular price $37.00 [IMG: Krazy Monk Keychain] Krazy Monk Keychain Regular price $16.00 [IMG: Dino Logo Keychain (Silver)] Dino Logo Keychain (Silver) Regular price $16.00 [IMG: Sticker Pack #15 (Multi)] Sticker Pack #15 (Multi) Regular price $12.00 [IMG: Sticker Pack #16 (Assorted)] Sticker Pack #16 (Assorted) Regular price $12.00 Sold out [IMG: Hacky Sack (Wild Berry)] Hacky Sack (Wild Berry) Regular price $14.00 Sold out [IMG: Hacky Sack (Green/Green)] Hacky Sack (Green/Green) Regular price $14.00 Sold out [IMG: Skater Tee (Green)] Skater Tee (Green) Regular price $36.00 $19.00 Sale Sizes: S M L XL [IMG: Secret Penguin Tee (Soft Purple)] Secret Penguin Tee (Soft Purple) Regular price $52.00 $34.00 Sale Sizes: S M L XL [IMG: Secret Penguin Tee (Faded Black)] Secret Penguin Tee (Faded Black) Regular price $52.00 $34.00 Sale Sizes: S M L XL [IMG: Skoom Logo T-Shirt (Yellow)] Skoom Logo T-Shirt (Yellow) Regular price $36.00 $29.00 Sale Sizes: S M L XL [IMG: Memories 1000 Tee (Lime)] Memories 1000 Tee (Lime) Regular price $36.00 $19.00 Sale Sold out Sizes: S M L XL [IMG: Scarecrow T-Shirt (White)] Scarecrow T-Shirt (White) Regular price $36.00 $29.00 Sale Sizes: S M L XL [IMG: Flower Baby Cropped Tee (Baby Blue)] Flower Baby Cropped Tee (Baby Blue) Regular price $46.00 $30.00 Sale Sizes: S M L XL [IMG: Scarecrow T-Shirt (Black)] Scarecrow T-Shirt (Black) Regular price $36.00 $29.00 Sale Sizes: S M L XL [IMG: Flower Baby Cropped Tee (White)] Flower Baby Cropped Tee (White) Regular price $46.00 $30.00 Sale Sizes: S M L XL [IMG: Memories 1000 Tee (White)] Memories 1000 Tee (White) Regular price $36.00 $19.00 Sale Sizes: S M L XL [IMG: Skater Tee (White)] Skater Tee (White) Regular price $36.00 $19.00 Sale Sold out Sizes: S M L XL [IMG: I Love Music Longsleeve (Blue)] I Love Music Longsleeve (Blue) Regular price $46.00 $30.00 Sale Sizes: S M L XL [IMG: I Love Music Longsleeve (Black)] I Love Music Longsleeve (Black) Regular price $46.00 $30.00 Sale Sizes: S M L XL [IMG: Broken Glasses Longsleeve (Athletic Heather)] Broken Glasses Longsleeve (Athletic Heather) Regular price $48.00 $24.00 Sale Sold out Sizes: S M L XL [IMG: Broken Glasses Longsleeve (Black)] Broken Glasses Longsleeve (Black) Regular price $48.00 $24.00 Sale Sizes: S M L XL [IMG: Kitchen Longsleeve (Black)] Kitchen Longsleeve (Black) Regular price $54.00 $40.00 Sale Sizes: S M L XL [IMG: Frog Keychain] Frog Keychain Regular price $10.00 [IMG: Love/Hate Zip Hood (Ash)] Love/Hate Zip Hood (Ash) Regular price $90.00 $66.00 Sale Sizes: S M L XL [IMG: Love/Hate Zip Hood (Navy)] Love/Hate Zip Hood (Navy) Regular price $90.00 $66.00 Sale Sizes: S M L XL [IMG: Comic Book Crewneck (Black)] Comic Book Crewneck (Black) Regular price $70.00 $45.00 Sale Sizes: S M L XL [IMG: Comic Book Crewneck (Heather Grey)] Comic Book Crewneck (Heather Grey) Regular price $70.00 $45.00 Sale Sizes: S M L XL [IMG: Bicycle Beanie (Beige)] Bicycle Beanie (Beige) Regular price $35.00 $22.00 Sale Sold out [IMG: Big Shoes Trucker Hat (Navy)] Big Shoes Trucker Hat (Navy) Regular price $37.00 $20.00 Sale [IMG: Skoom Logo Trucker (Brown/Blue)] Skoom Logo Trucker (Brown/Blue) Regular price $37.00 $22.00 Sale [IMG: Frog Work Jacket (Black)] Frog Work Jacket (Black) Regular price $170.00 $110.00 Sale Sizes: S M L XL [IMG: Relaxed Fit Bootcut Jean (Indigo)] Relaxed Fit Bootcut Jean (Indigo) Regular price $120.00 $100.00 Sale Sizes: 28 30 32 34 36 [IMG: Frog Socks (White)] Frog Socks (White) Regular price $10.00 [IMG: Snoozer T-Shirt (White)] Snoozer T-Shirt (White) Regular price $36.00 Sizes: S M L XL [IMG: Snoozer T-Shirt (royal)] Snoozer T-Shirt (royal) Regular price $36.00 Sizes: S M L XL [IMG: Shoulder Frog T-Shirt (Black)] Shoulder Frog T-Shirt (Black) Regular price $36.00 Sizes: S M L XL [IMG: Trash Talk T-Shirt (Red)] Trash Talk T-Shirt (Red) Regular price $36.00 Sizes: S M L XL [IMG: Make Up Artist T-Shirt (Old Yellow)] Make Up Artist T-Shirt (Old Yellow) Regular price $45.00 Sizes: S M L XL [IMG: Jake Goelman x Frog T-Shirt (Orchid)] Jake Goelman x Frog T-Shirt (Orchid) Regular price $36.00 $25.00 Sale Sizes: S M L XL [IMG: Happy Dirty Frog Hoodie (Navy)] Happy Dirty Frog Hoodie (Navy) Regular price $80.00 Sizes: S M L XL [IMG: Trash Talk Hat (Vintage Black)] Trash Talk Hat (Vintage Black) Regular price $37.00 [IMG: Trash Talk Hat (Army Green)] Trash Talk Hat (Army Green) Regular price $37.00 [IMG: Nalgene Water Bottle (Mocha)] Nalgene Water Bottle (Mocha) Regular price $36.00 [IMG: Nalgene Water Bottle (Purple)] Nalgene Water Bottle (Purple) Regular price $36.00 [IMG: Dino Logo Pin (Multi)] Dino Logo Pin (Multi) Regular price $14.00 [IMG: Big Shoes Pin (Green)] Big Shoes Pin (Green) Regular price $14.00 [IMG: Yellow Cat Pin (Yellow)] Yellow Cat Pin (Yellow) Regular price $14.00 Sold out [IMG: Trash Talk Pin (Red)] Trash Talk Pin (Red) Regular price $14.00 [IMG: Frog Socks (Slime)] Frog Socks (Slime) Regular price $10.00 [IMG: Frog Socks (Plum)] Frog Socks (Plum) Regular price $10.00 [IMG: Frog Socks (White)] Frog Socks (White) Regular price $10.00 [IMG: Scarecrow T-Shirt (White)] Scarecrow T-Shirt (White) Regular price $36.00 $29.00 Sale Sizes: S M L XL [IMG: Scarecrow T-Shirt (Black)] Scarecrow T-Shirt (Black) Regular price $36.00 $29.00 Sale Sizes: S M L XL [IMG: Skoom Logo T-Shirt (Yellow)] Skoom Logo T-Shirt (Yellow) Regular price $36.00 $29.00 Sale Sizes: S M L XL [IMG: Love/Hate Zip Hood (Ash)] Love/Hate Zip Hood (Ash) Regular price $90.00 $66.00 Sale Sizes: S M L XL [IMG: Love/Hate Zip Hood (Navy)] Love/Hate Zip Hood (Navy) Regular price $90.00 $66.00 Sale Sizes: S M L XL [IMG: Skoom Logo Trucker (Brown/Blue)] Skoom Logo Trucker (Brown/Blue) Regular price $37.00 $22.00 Sale [IMG: Comic Book Crewneck (Black)] Comic Book Crewneck (Black) Regular price $70.00 $45.00 Sale Sizes: S M L XL [IMG: Comic Book Crewneck (Heather Grey)] Comic Book Crewneck (Heather Grey) Regular price $70.00 $45.00 Sale Sizes: S M L XL [IMG: Frog Keychain] Frog Keychain Regular price $10.00 [IMG: Memories 1000 Tee (White)] Memories 1000 Tee (White) Regular price $36.00 $19.00 Sale Sizes: S M L XL [IMG: Memories 1000 Tee (Lime)] Memories 1000 Tee (Lime) Regular price $36.00 $19.00 Sale Sold out Sizes: S M L XL [IMG: Secret Penguin Tee (Faded Black)] Secret Penguin Tee (Faded Black) Regular price $52.00 $34.00 Sale Sizes: S M L XL [IMG: Secret Penguin Tee (Soft Purple)] Secret Penguin Tee (Soft Purple) Regular price $52.00 $34.00 Sale Sizes: S M L XL [IMG: Skater Tee (Green)] Skater Tee (Green) Regular price $36.00 $19.00 Sale Sizes: S M L XL [IMG: Skater Tee (White)] Skater Tee (White) Regular price $36.00 $19.00 Sale Sold out Sizes: S M L XL [IMG: Flower Baby Cropped Tee (Baby Blue)] Flower Baby Cropped Tee (Baby Blue) Regular price $46.00 $30.00 Sale Sizes: S M L XL [IMG: Flower Baby Cropped Tee (White)] Flower Baby Cropped Tee (White) Regular price $46.00 $30.00 Sale Sizes: S M L XL [IMG: Kitchen Longsleeve (Black)] Kitchen Longsleeve (Black) Regular price $54.00 $40.00 Sale Sizes: S M L XL [IMG: Skater Crewneck (Black)] Skater Crewneck (Black) Regular price $95.00 $40.00 Sale Sizes: S M L XL [IMG: Skater Crewneck (Sand)] Skater Crewneck (Sand) Reg
SUB-PAGE (https://frogskateboards.com/blogs/music/) Music – frog skateboards
[IMG: Relaxing Frog 3 Music Playlist 004] [H2] Relaxing Frog 3 Music Playlist 004 Relaxing Frog 3 Music Playlist 004 Read more 8 comments [IMG: Relaxing F 2 Music Playlist 003] [H2] Relaxing F 2 Music Playlist 003 Welcome - Harmonia and Eno 76' Oval Office - Oval Aoneko No Torso (Torso of Blue Cat) - Ryuichi Sakamoto Slight Orchestra - Lloyd Cole Landsc... Relaxing Frog 2 Music Playlist 003 Read more 10 comments [IMG: Emo Rock Frog Playlist 002] [H2] Emo Rock Frog Playlist 002 - Music Playlist 002 - Clue Me In - Park Mexico - Pee First Day Back - Braid Some kind of Cadwallader - Algernon Cadwallader Spatula - Heavy Veg... Emo Rock Frog Playlist 002 Read more 8 comments [IMG: Relaxing Frog Music Playlist 001] [H2] Relaxing Frog Music Playlist 001 - Music Playlist 001 - Tone Twilight Zone - Cornelius Remain - Rei Harakami Ekzotek - New Composers sp. Guest Brian Eno Roadrunner - Papa M The S... Relaxing Frog Music Playlist 001 Read more 7 comments
SUB-PAGE (https://frogskateboards.com/blogs/earth-frog/) Frog Blog – frog skateboards
[IMG: Home Music Industry] [H2] Home Music Industry Chris Milic Rafael Delacruz Julia Yerger home music industry Read more [IMG: Marky Numbers... Its frog baby] [H2] Marky Numbers... Its frog baby skater, fighter, lover <3 marky its frog baby Read more [IMG: chris milic] [H2] chris milic "with the apple" raw footage from Daniel Dents video 2020 chris milic apple Read more [IMG: Killer Skaters 2] [H2] Killer Skaters 2 full video now online :- ) killer skaters 2 full Read more [IMG: Josh McLaughlin (fr◌g..)] [H2] Josh McLaughlin (fr◌g..) the holy one ? Josh Mclaughlin Read more [IMG: Gabe Thompson: Nutcracker] [H2] Gabe Thompson: Nutcracker the most dialed skateboarder. Gabe Thompson Read more [IMG: frog winter22] [H2] frog winter22 you can wear this. winter22 Read more [IMG: Thunder Trucks x Frog Skateboards] [H2] Thunder Trucks x Frog Skateboards Nick and Evan Bosses. Thunder x Frog Read more [IMG: The Secret of Robbie Snow] [H2] The Secret of Robbie Snow Birds are people too... Read more 6 comments [IMG: frankie, evan + rob ( part time bob )] [H2] frankie, evan + rob ( part time bob ) mini skate edit by LA's most elusive film maker. #fordays Read more 2 comments [IMG: Pat G - CliptownUSA] [H2] Pat G - CliptownUSA what town are you from? Pat G CliptownUSA Read more 2 comments [IMG: Hayden Burns - Ancient Bear Penis] [H2] Hayden Burns - Ancient Bear Penis agent what now? ancient bear penis Read more 8 comments Previous Page 1 of 5 Next
SUB-PAGE (https://frogskateboards.com/pages/return-policy/) Return Policy – frog skateboards
Thanks for shopping with Frog! If you are not satisfied with your purchase or have any questions regarding your order, please contact us at frogskateboards@gmail.com. Returns You have 14 days from the date received to return an item. Returned items must be unused and in the same condition as received, in the original packaging, and with a proof of purchase. Please be sure to use a secure shipping address for your order. Frog is not able to refund lost or stolen items. Exchanges Items can be exchanged for a different size or for an item of equal value. Please email frogskateboards@gmail.com, and we'll check our stock to make sure you get the item you want. Refunds If you would like a refund, email frogskateboards@gmail.com. Returned items will be inspected when received. You will be notified of the status of the refund, and if approved, a refund will be issued to the original method of payment. Shipping You are responsible for the cost of shipping for returned or exchanged items. Please ship all returns and exchanges to 12118 Sherman Way North Hollywood, CA 91605 Sale Items We can exchange sale items if the item you need is in stock. Please contact frogskateboards@gmail.com. If you would like to return a sale item after the sale has ended, you will be refunded the sale price of the item. Once the item is sold out, we do not accept returns. Thank you! - frog
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 0 |
| /blogs/music/ | 0 | 0 |
| /blogs/earth-frog/ | 0 | 0 |
| /pages/return-policy/ | 0 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 2934 businesses audited.
Fashion, Apparel & Accessories BS: Frog Skateboards (frogskateboards.com)
Frog Skateboards is a forensic anomaly: a commercial entity that contains almost no marketing bullshit. It achieves this by being technically disorganized and aggressively informal, replacing corporate persuasion with raw product data and subcultural media. Its only ‘BS’ is a lack of structured technical data, which seems intentional within its DIY brand identity.
To further reduce the minimal BS score, the site should implement Organization schema to technically ground the brand identity. Adding specific material compositions (e.g., ‘7-ply maple’ or ‘100% heavyweight cotton’) to product descriptions would provide more technical substance. Fixing the empty H1 tag on the homepage would resolve the primary technical credibility gap. Finally, linking the pro skaters mentioned in the blog to their official profiles via Person schema would bridge the remaining authority gap.
The site fits the Apparel & Accessories category but operates as a counter-culture sub-brand. It avoids all standard fashion industry marketing tropes, favoring a lo-fi, DIY aesthetic that aligns with niche skateboarding culture.
“The score of 10 is driven entirely by technical implementation gaps in the Identity and Authority pillar (Step 5). The site earned 0 points for BS in trust theatre, commodity fingerprinting, and proof path absence. It is effectively a 'pure' substance site that happens to have a broken heading hierarchy and missing structured data.”
This training module utilizes a snapshot of public data from Frog Skateboards, captured on May 26, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Frog Skateboards: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://frogskateboards.com to view the most current version of its content and learn from the source what this company is about and what it offers.