Industry Context — Common BS Fingerprints in Financial Services, Banking & Insurance
Aviva plc
(https://aviva.com) 📸 Data Snapshot: May 29, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Aviva corporate website – Aviva plc (https://aviva.com)
Aviva corporate website – Aviva plc
Our global corporate website for investors, shareholders, career hunters, the media and people interested in our social purpose.
NAV_HEADING_REPEATED_BODY_FOOTER Investors – Aviva plc (https://aviva.com/investors/)
Investors – Aviva plc
Explore our Investors section on aviva.com.
NAV_HEADING_REPEATED_FOOTER Investor and shareholder contacts – Aviva plc (https://aviva.com/investors/investor-relations-contacts/)
Investor and shareholder contacts – Aviva plc
Contact information for investors and shareholders.
NAV_HEADING_REPEATED_BODY_FOOTER Latest news and articles – Aviva plc (https://aviva.com/newsroom/)
Latest news and articles – Aviva plc
Explore Aviva news and research, opinions and podcasts.
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://aviva.com) Aviva corporate website – Aviva plc
[H1] Welcome We are the UK's leading diversified insurer, with businesses spanning insurance, wealth, and retirement. We also have major operations in Ireland and Canada. Our purpose Visit Our purpose and values on aviva.com 14 MAY 2026 [H3] Aviva plc Q1 2026 Trading Update Read our trading update "Read Aviva's Q1 2026 Trading Update announcement" 5 MAR 2026 [H3] Discover our investment case and strategy Visit our investment case and strategy page "Find out more about our investment case and strategy" 5 MAR 2026 [H3] Aviva plc 2025 results announcement Read the full announcement "Find out more about our full year results 2025 announcement" [H2] Watch our 2025 full year results video with Group CEO, Amanda Blanc DBE JavaScript is required to use features on this page, but is not currently available; please try again. [H3] Transcript for video Watch our 2025 full year results video with Group CEO, Amanda Blanc DBE Amanda Blanc: Today we are announcing that Aviva has delivered another outstanding set of results in 2025. Group operating profit rose, IFRS return on equity increased and capital and cash generation are growing. Our final dividend is up 10% year-on-year. And we are resuming the share buyback, now at a higher level of £350m. Every business contributed to these results. In General Insurance, premiums are up 18%. In Wealth, we are extending our number one position with over £230bn of assets. In Retirement both Individual Annuity and Equity Release sales were up double digits. We have now achieved our Group 2026 targets a year early and have raised our ambitions with new targets. This is just the next step in our journey. There is more long-term potential beyond this three-year horizon and today I will talk about three of these opportunities. First, in General Insurance there is plenty of room to grow – unlocking value from Direct Line, expanding partnerships, scaling SME in Canada, and building our Lloyd’s presence. Secondly, in Wealth, where we have leading Workplace and Adviser Platform businesses. And we are expanding fast - in advice with Succession Wealth, and scaling in Direct Wealth. We are on track for our £280m profit ambition in 2027, and Wealth will soon account for almost 10% of Group earnings. And finally, Artificial Intelligence, where we have a greater opportunity than most. With millions of customers, ability to deploy and re-use at scale, capacity to invest, and most importantly, proprietary customer and claims data. We are well positioned for this shift. We have developed AI capabilities from claims summarisation and call-wrap to medical underwriting. Our focus now is on bigger end-to-end opportunities where AI can transform areas like customer service, underwriting, and operations. So, Aviva is in a stronger position than ever – and we are uniquely placed for longer term success. We are the UK’s national champion, and the only diversified insurer. We are accelerating capital-light. We have an outstanding customer franchise of more than 25 million customers globally and the UK’s most trusted insurance brand. We have proprietary data at scale – driving better customer outcomes. All of this fuels our superior returns for shareholders – with strong and sustainable earnings growth, an attractive dividend, and regular share buyback. These strengths, and many more, give me deep confidence that we will unlock the full potential of Aviva in the years ahead. [H2] Featured stories from the UK, Canada and Ireland Discover how we’re living up to our purpose: with you today, for a better tomorrow. [H2] The £300m Cambridge investment Because great ideas need more than brilliance. They need the right environment to thrive. How we're helping plant new seeds "Learn more about how our Cambridge investments" [H2] The one who stands behind the promise Our Ashish, Chief Investment Officer, on trust, resilience and protecting customers’ futures. Meet Ashish "Meet Ashish, Aviva colleague" [H2] A city worth investing in A world-class arts venue. An ecosystem where businesses can grow. A new hub for thousands of jobs. Why we're backing Manchester "Find out why we're backing Manchester" Go to Features and insight [H3] Share price * 28 May 16:49 pm UK time GBp 628.60 GBp +0.22 View more on share price [H3] Final dividend Payment date – 14 May 2026 GBp 26.2 GBp View more on dividends [H3] Financial calendar 14 Aug 2026 Half year results 2026 View more on financial calendar * Share price delayed by 15 mins. Data from Investis ‡ Provisional date [H2] Quick links Job search Search our international career opportunities. Go to job search about Job search Manage your shares Shareholder contacts, helpful links and FAQs. Go to manage your shares about Manage your shares Meet our Board Our Board and group executive biographies. Go to Board about Meet our Board About Aviva Stats, facts and more information about our businesses. Go to About Aviva about About Aviva [H2] Customer support [H3] Aviva UK Go to Aviva UK "Go to our Aviva UK website" [H3] Aviva Ireland Go to Aviva Ireland "Go to our Aviva Ireland website" [H3] Aviva Canada Go to Aviva Canada "Go to our Aviva Canada website" [H3] Aviva Investors Go to Aviva Investors "Go to our Aviva Investors website" [H2] News from the UK, Canada and Ireland Financial news [H2] Aviva plc Q1 2026 Trading Update 14 May 2026 Read more Motor, home and travel news [H2] Aviva completes the acquisition of DisasterCare Group 1 May 2026 Read more Wealth and retirement news [H2] Aviva completes £100m full scheme buy-in with the Iveco Limited Pension Scheme 8 Apr 2026 Read more Motor, home and travel news [H2] Aviva and the National Housing Bank to invest £100m to build thousands of high-quality family homes in UK towns and cities 31 Mar 2026 Read more [H2] Aviva Canada media centre Go to news from Canada "Go to news from our Canada website" [H2] Aviva Investors company news Go to news from Aviva Investors "Go to news from our Aviva Investors website" [H2] Aviva Ireland media centre Go to news from Ireland "Go to news from our Ireland website" Go to aviva.com Newsroom [H2] Reports and documents [H3] Q1 2026 announcement PDF / 700KB / 15 PAGES [H3] Full year results 2025 announcement PDF / 638.3KB / 15 PAGES [H3] Annual Report and Accounts 2025 PDF / 21.1MB / 340 PAGES [H3] Business Model 2025 PDF / 381.5KB / 2 PAGES
SUB-PAGE (https://aviva.com/investors/) Investors – Aviva plc
[H1] Investors A consistent Aviva, with strong performance momentum. [H3] Latest share price (GBp) 28 May 16:49 pm UK time 628.60 [H3] Final dividend (GBp) Payment date: 14 May 2026 26.2 [H3] Market capitalisation (GBP) 27 May 17:15 pm UK time 18.9bn [H3] Dividends Information about shareholder dividends and our dividend history. Go to Dividends [H3] Manage your shares Information to help you manage your Aviva shares. Go to Manage your shares [H3] Strategy and investment case Delivering for customers and shareholders. Go to strategy and investment case [H3] Contact us Institutional investor and shareholder contact information. Go to Contacts [H2] Share price performance Month Average Price High Price Low Price September 2002 254.80 275.57 235.78 October 2002 404.21 470.29 244.04 November 2002 472.59 515.74 431.76 December 2002 432.27 523.64 388.28 January 2003 383.13 442.63 314.18 February 2003 377.86 416.94 323.08 March 2003 352.90 395.20 300.35 April 2003 368.62 430.77 311.22 May 2003 394.30 418.91 372.48 June 2003 403.01 433.73 379.39 July 2003 345.95 412.00 298.10 August 2003 349.59 370.94 330.39 September 2003 352.64 370.18 321.38 October 2003 341.26 359.67 322.88 November 2003 337.90 361.17 319.88 December 2003 327.21 340.90 313.87 January 2004 351.21 376.94 333.39 February 2004 374.24 397.97 343.90 March 2004 379.88 412.23 348.41 April 2004 384.06 397.22 348.41 May 2004 363.32 385.95 348.41 June 2004 383.84 402.47 360.42 July 2004 377.80 401.72 360.42 August 2004 362.37 391.21 340.15 September 2004 378.58 388.96 366.43 October 2004 379.52 395.71 361.17 November 2004 395.13 406.98 374.69 December 2004 426.71 440.77 399.47 January 2005 433.54 449.03 417.49 February 2005 446.02 457.29 432.51 March 2005 454.18 483.57 434.76 April 2005 426.22 451.28 395.71 May 2005 423.16 436.26 406.98 June 2005 426.19 437.01 416.74 July 2005 438.23 458.04 403.97 August 2005 435.02 458.04 416.74 September 2005 424.52 432.51 414.49 October 2005 438.16 460.29 420.49 November 2005 475.65 491.08 458.04 December 2005 479.71 492.58 464.80 January 2006 496.60 507.60 482.07 February 2006 518.22 557.15 493.33 March 2006 564.83 613.47 542.14 April 2006 556.40 569.92 545.89 May 2006 530.45 567.67 494.08 June 2006 506.95 532.38 477.56 July 2006 499.19 536.13 470.80 August 2006 503.58 515.86 488.07 September 2006 526.80 544.39 506.09 October 2006 541.15 554.90 525.62 November 2006 545.41 567.67 526.37 December 2006 562.90 579.68 535.38 January 2007 574.59 591.70 563.16 February 2007 581.26 592.45 559.41 March 2007 525.35 561.66 504.59 April 2007 534.14 557.15 515.86 May 2007 559.64 578.93 539.13 June 2007 533.45 558.66 502.34 July 2007 507.12 534.63 452.03 August 2007 480.92 507.60 454.28 September 2007 481.69 509.85 452.03 October 2007 510.99 542.14 470.80 November 2007 470.60 523.36 421.24 December 2007 461.83 488.82 440.77 January 2008 431.17 470.05 361.17 February 2008 405.12 447.53 372.44 March 2008 409.12 438.52 376.19 April 2008 438.52 459.54 417.49 May 2008 437.29 461.79 412.99 June 2008 395.75 436.26 337.90 July 2008 344.59 373.94 317.62 August 2008 355.70 383.70 328.89 September 2008 354.93 414.49 306.36 October 2008 252.20 346.91 145.67 November 2008 249.93 299.60 192.98 December 2008 266.80 293.59 241.78 January 2009 242.84 302.61 168.20 February 2009 229.28 282.33 182.46 March 2009 155.80 198.98 110.38 April 2009 192.84 241.22 154.12 May 2009 250.64 272.95 224.70 June 2009 256.39 275.20 238.03 July 2009 245.02 269.00 206.30 August 2009 287.86 318.75 251.70 September 2009 308.46 340.90 288.64 October 2009 331.06 355.92 286.01 November 2009 296.86 313.87 271.44 December 2009 286.58 299.90 273.77 January 2010 303.82 321.90 288.34 February 2010 281.31 304.71 256.73 March 2010 293.36 304.63 274.07 April 2010 283.35 294.95 256.35 May 2010 239.90 265.29 217.91 June 2010 250.96 272.34 234.43 July 2010 256.96 279.25 227.52 August 2010 286.22 300.05 268.37 September 2010 302.91 320.78 282.86 October 2010 298.85 305.98 291.04 November 2010 297.33 319.65 266.26 December 2010 292.70 300.80 269.27 January 2011 320.80 345.41 299.60 February 2011 343.81 360.72 328.44 March 2011 335.38 361.01 315.90 April 2011 330.28 353.85 310.11 May 2011 327.72 339.85 312.37 June 2011 319.97 330.25 300.35 July 2011 313.47 336.47 292.68 August 2011 256.38 308.41 229.24 September 2011 228.52 258.30 200.34 October 2011 248.82 284.58 202.36 November 2011 229.35 252.78 205.59 December 2011 228.06 252.37 211.37 January 2012 248.00 272.80 223.61 February 2012 277.50 289.16 259.05 March 2012 268.25 287.52 242.69 April 2012 233.84 253.19 223.54 May 2012 213.14 240.13 78.84 June 2012 200.96 214.56 188.55 July 2012 215.46 226.17 198.81 August 2012 240.26 252.44 213.63 September 2012 253.84 639.98 238.25 October 2012 248.62 260.47 238.86 November 2012 252.57 266.71 239.91 December 2012 277.91 293.14 262.21 January 2013 280.99 292.95 273.35 February 2013 269.41 278.44 260.85 March 2013 242.74 273.01 220.76 April 2013 226.44 236.53 219.63 May 2013 246.18 263.03 227.97 June 2013 250.07 258.70 239.95 July 2013 272.46 282.63 252.22 August 2013 295.10 306.13 275.87 September 2013 303.81 317.32 285.56 October 2013 323.03 625.21 298.63 November 2013 326.68 340.22 318.67 December 2013 322.55 339.32 308.75 January 2014 346.77 361.25 329.51 February 2014 345.85 357.87 323.96 March 2014 370.25 396.84 332.19 April 2014 377.04 395.66 358.17 May 2014 392.43 429.13 376.94 June 2014 388.68 402.47 372.06 July 2014 377.49 395.34 360.72 August 2014 380.82 394.59 364.33 September 2014 396.67 405.85 385.20 October 2014 378.92 394.96 349.99 November 2014 392.92 405.48 379.20 December 2014 367.58 387.08 344.05 January 2015 380.30 411.48 347.21 February 2015 405.36 414.86 392.34 March 2015 415.14 434.39 397.97 April 2015 408.65 431.01 384.45 May 2015 399.19 409.98 381.07 June 2015 384.10 396.47 369.81 July 2015 387.72 403.22 360.05 August 2015 378.51 403.60 337.82 September 2015 344.53 362.60 321.68 October 2015 353.84 370.11 337.22 November 2015 372.21 386.33 357.19 December 2015 380.32 392.34 361.17 January 2016 356.46 380.70 335.12 February 2016 323.92 364.10 300.43 March 2016 352.13 375.29 328.44 April 2016 329.55 341.28 315.45 May 2016 325.21 348.11 306.13 June 2016 317.17 436.99 217.76 July 2016 285.37 305.31 260.11 August 2016 311.47 325.43 286.46 September 2016 330.16 341.95 319.80 October 2016 334.52 342.70 325.58 November 2016 336.22 351.49 308.84 December 2016 356.31 366.73 329.64 January 2017 362.27 371.69 350.96 February 2017 374.81 385.20 357.49 March 2017 396.63 412.99 374.54 April 2017 390.31 402.85 378.82 May 2017 398.93 407.73 386.70 June 2017 398.65 406.60 389.33 July 2017 399.31 405.48 391.58 August 2017 394.96 412.99 383.70 September 2017 381.18 393.46 373.79 October 2017 376.56 388.58 367.33 November 2017 376.80 394.59 367.11 December 2017 378.19 385.58 371.69 January 2018 390.81 403.22 374.99 February 2018 374.81 391.81 362.08 March 2018 380.90 393.76 368.31 April 2018 384.15 398.57 364.03 May 2018 403.02 416.44 381.60 June 2018 382.38 392.71 374.39 July 2018 371.06 378.74 364.03 August 2018 369.72 378.90 359.82 September 2018 363.52 374.31 353.82 October 2018 331.34 368.61 308.39 November 2018 315.18 331.66 302.61 December 2018 284.04 310.34 271.67 January 2019 301.74 318.15 273.17 February 2019 317.55 324.16 310.49 March 2019 317.17 332.12 302.76 April 2019 319.76 327.99 307.94 May 2019 311.27 324.91 300.88 June 2019 310.80 317.17 299.60 July 2019 316.51 327.91 303.43 August 2019 279.09 316.27 262.81 September 2019 287.45 302.83 263.71 October 2019 302.59 321.38 279.63 November 2019 314.11 329.94 293.67 December 2019 309.04 323.03 292.09 January 2020 308.34 320.78 298.48 February 2020 299.90 313.57 258.15 March 2020 211.30 279.33 154.46 April 2020 184.69 213.33 170.83 May 2020 181.18 204.09 165.79 June 2020 208.50 227.59 187.72 July 2020 212.10 223.76 196.36 August 2020 215.85 230.07 195.91 September 2020 215.32 232.77 202.81 October 2020 211.25 225.94 190.57 November 2020 230.29 254.02 191.93 December 2020 245.90 255.53 231.20 January 2021 258.93 268.06 242.08 February 2021 267.77 287.44 250.87 March 2021 295.60 310.34 274.37 April 2021 303.99 315.90 295.77 May 2021 304.27 313.04 294.72 June 2021 311.59 320.33 303.28 July 2021 296.96 315.60 280.68 August 2021 307.31 322.50 289.62 September 2021 303.57 313.79 291.87 October 2021 298.82 305.23 290.89 November 2021 297.85 308.54 278.35 December 2021 300.81 312.74 288.71 January 2022 325.80 334.22 310.41 February 2022 326.13 337.00 306.43 March 2022 316.02 346.16 271.22 April 2022 325.94 339.40 315.97 May 2022 375.42 443.20 296.22 June 2022 414.21 435.90 398.30 July 2022 395.06 406.60 382.30 August 2022 429.38 473.50 390.50 September 2022 425.13 448.90 373.50 October 2022 403.88 422.40 366.80 November 2022 440.99 460.80 412.00 December 2022 444.23 452.60 431.20 January 2023 449.17 459.90 434.40 February 2023 444.64 455.30 434.30 March 2023 426.68 467.30 383.60 April 2023 418.69 426.90 404.50 May 2023 410.55 426.10 392.70 June 2023 396.87 410.70 380.80 July 2023 392.80 405.80 379.60 August 2023 380.44 391.10 369.70 September 2023 387.10 404.30 366.00 October 2023 399.32 428.30 375.10 November 2023 414.47 429.10 397.70 December 2023 428.76 440.50 413.30 January 2024 431.92 441.90 420.30 February 2024 434.12 454.60 414.40 March 2024 476.13 498.50 442.20 April 2024 472.11 499.40 449.40 May 2024 485.17 498.10 464.90 June 2024 476.70 486.10 466.10 July 2024 484.43 504.60 467.70 August 2024 491.32 508.20 457.10 September 2024 493.15 507.60 482.60 October 2024 474.68 489.70 450.90 November 2024 472.15 491.80 451.50 December 2024 471.90 492.10 451.90 January 2025 491.96 517.00 464.40 February 2025 510.65 548.20 494.60 March 2025 548.84 566.40 522.80 April 2025 530.58 562.40 485.90 May 2025 591.58 622.40 555.80 June 2025 615.53 630.20 598.60 July 2025 628.61 650.40 602.60 August 2025 660.03 692.00 630.80 September 2025 664.29 687.40 618.60 October 2025 673.02 690.80 644.60 November 2025 656.81 698.40 630.80 December 2025 662.04 688.80 634.60 January 2026 663.38 700.60 619.40 February 2026 645.19 688.40 616.60 March 2026 627.26 682.20 590.60 April 2026 631.27 649.60 609.40 May 2026 623.43 636.00 600.20 Share price delivered by Investis [H2] Reports and results [H2] Annual Report and Accounts 2025 Aviva is the only UK insurer with truly diversified product lines and material earnings through our businesses in Canada and Ireland. We're focused on markets where we're operating at scale, with leading positions and excellent, profitable operations. Our complementary businesses offer resilience and stability to perform in different market conditions. Our trusted brand helps set us apart. And thanks to the breadth of our product offering, we are uniquely able to look after our customers' needs at those moments that matter throughout their lives. Go to Annual Report page Go to our Annual Report page [H2] Results, presentations and reports View the latest or look back through our results, presentations and reports archive. Read more [H2] Regulatory announcements Access and search our regulatory announcements. Read more [H2] In focus presentations Look through deep dives into our strategy and performance. Read more [H2] Latest results and trading updates Read our latest quarterly performance announcement. Read more Financial calendar 2026 Half Year Results Announcement 14 Aug 2026 * Past 2025 Final Dividend Payment Date 14 May 2026 Q1 2026 Trading Update 14 May 2026 2026 Annual General Meeting 06 May 2026 2025 Full Year Results Announcement 05 Mar 2026 Third quarter trading update and In focus 13 Nov 2025 2025 Interim Dividend Payment Date 16 Oct 2025 Half year results 2025 14 Aug 2025 2024 Final Dividend Payment Date 22 May 2025 Trading update - first quarter 2025 15 May 2025 2025 Annual General Meeting 30 Apr 2025 Aviva plc and General Accident plc Advisory Vote and General Meetings 15 Apr 2025 2024 Results Announcement 27 Feb 2025 Trading update – third quarter 2024 14 Nov 2024 2024 interim dividend payment date 17 Oct 2024 In focus: Customer 16 Oct 2024 Half year results 2024 14 Aug 2024 2023 final dividend payment date 23 May 2024 Trading update – first quarter 2024 23 May 2024 2024 Annual General Meeting 02 May 2024 In focus: Health 24 Apr 2024 Full year results 2023 07 Mar 2024 Trading update – third quarter 2023 16 Nov 2023 In focus: Wealth 17 Oct 2023 2023 interim dividend payment date 05 Oct 2023 Half year results 2023 16 Aug 2023 IFRS 17 transition update 19 Jul 2023 Trading update – first quarter 2023 24 May 2023 2022 final dividend payment date 18 May 2023 *Any dates marked with an asterisk are provisional and may be subject to change. [H4] For the full dividend timetable see our Dividends page. [H2] Our governance We have a strong system of governance. It’s essential to manage risk and make sure our business runs smoothly. More about our governance Find out more about our governance [H2] Shareholder services [H2] Shareholder services Engaging with us online helps us give you a better service. Read more [H2] Dividends Information on shareholder dividends. Read more [H2] Manage your shares Contacts and helpful information for managing your shares. Read more [H2] Shareholder updates Read our shareholder updates for news and offers from Aviva. Our archive dates back to 2013. Read more [H2] Communication How we communicate with you. Read more [H2] Shareholder meetings and archives Information and downloads for latest and past shareholder meetings. Read more [H2] Share capital Discover more about share capital. Read more [H2] Warning to shareholders What you should look out for. Read more [H2] Institutional investors [H2] Credit ratings and debt Credit ratings and outlooks. Read more [H2] Shareholder profile Shareholder profile as at 31 December 2025. Read more [H2] Equity analysts Equity analysts details Read more [H2] Regulatory returns Regulatory returns information Read more [H2] Discover more Browse our site to learn more about us. [H3] About us Discover Aviva - and how we help our customers make the most of life. Go to About us overview "Go to our About us overview page" [H3] Sustainability Discover how our sustainability ambition can help us live up to our purpose. Go to Sustainability overview "Go to our Sustainability overview" [H3] Newsroom Discover our latest news releases, research reports and publications as well as our multimedia library. Go to Newsroom overview "Go to our Newsroom overview page" [H2] Disclaimer [H4] Investis - terms of use Investis Ltd. owns the copyright to the information contained on this web page, we are licensed by the copyright owner to display the information or we are authorised to display it. Please note that you are not authorised to distribute, copy or display this web page, any other pages within this web site or any section thereof for commercial gain or otherwise, and you may only use the informa
SUB-PAGE (https://aviva.com/investors/investor-relations-contacts/) Investor and shareholder contacts – Aviva plc
[H1] Investor and shareholder contacts Aviva customer? Visit our locations page to find your local customer site. That's the best place to find out how to contact us. [H2] Institutional investor contact If you are an institutional investor or an analyst with a query for our investor relations team, email them at IR@aviva.com or write to: Aviva plc 80 Fenchurch Street London EC3M 4AE Or by telephone: +44 (0) 7387 234 388 [H2] Shareholder services - contacting us about your shares The best way to get in touch with us about your shares is through Computershare, our Registrar. To make it easier for Computershare to find you, you’ll need your Shareholder Reference Number (SRN). It’s on most of the letters we send you, including your dividend confirmation, share certificate or statement. It starts with an upper case C, I or G. If you don’t know your SRN, contact Computershare. They’ll post it to you within five working days. For ordinary shareholders: AvivaSHARES@computershare.co.uk www.computershare.co.uk/contactus By telephone: 0371 495 0105 We're open Monday to Friday, 8.30am to 5.30pm UK time, excluding public holidays. Please call +44 117 378 8361 if calling from outside the UK. In writing: Computershare Investor Services PLC The Pavilions Bridgwater Road Bristol BS99 6ZZ American Depositary Receipt holders: citibank@shareholders-online.com citi.com/dr By telephone: 1 877 248 4237 (1 877-CITI-ADR) We're open Monday to Friday, 8.30am to 6pm US Eastern Standard Time, excluding public holidays. Please call +1 781 575 4555 if calling from outside the US. In writing: Citibank Shareholder Services PO Box 43077 Providence Rhode Island 02940-3077 [H2] Manage your shares Useful information about managing your shareholding online, share dealing, and accessing the MyAviva shareholder services centre. Plus frequently asked questions for shareholders. Go to Manage your shares page [H4] Group General Counsel [H4] Neil Harrison Aviva plc 80 Fenchurch Street London EC3M 4AE [H4] Group Company Secretary [H4] Susan Adams Aviva plc 80 Fenchurch Street London EC3M 4AE Notification of voting rights and major interests in shares Any notifications that are required to be made to Aviva plc under the UK Listing Authority’s Disclosure Rules and Transparency Rules (DTR) or any other relevant regulations should be emailed to aviva.shareholders@aviva.com
SUB-PAGE (https://aviva.com/newsroom/) Latest news and articles – Aviva plc
[H1] Newsroom Latest news, research, features and insights - plus social media links, photos and downloads. [H3] Media contacts Discover our media teams. Go to Media contacts [H3] Photography and social media Explore our brand site for photos and logos, and follow us on social media. Go to Photos and social media [H3] Search news releases Search our news releases and research reports. Go to Search [H3] Subscribe to news alerts Sign up for our latest news and updates by email. Go to Subscribe [H2] Latest news Commercial news [H2] Professional development is the answer to continued broker talent challenge 28 May 2026 Aviva’s latest Broker Barometer survey finds that nearly three quarters (72%) of brokers are currently recruiting. Read more Wealth and retirement news [H2] Are you a natural born investor? 26 May 2026 New research from Aviva reveals that many UK adults believe investing is something that comes naturally, rather than a skill that can be learned. Read more Green Flag news [H2] 10 smart driving tips to manage fuel use for busy bank holiday weekends 22 May 2026 Bank holiday weekends and half term breaks are some of the busiest times on the UK’s roads, with many drivers taking longer journeys than usual. Read more Financial news [H2] Probitas Canada to integrate Volante Canadian team 21 May 2026 Probitas 1492 (wholly-owned and capitalised by Aviva plc) has today announced the integration of the Volante Canada underwriting team into its local business based in Toronto, Canada. Read more Direct Line news [H2] Four dogs a day stolen across the UK 21 May 2026 An estimated 1,626 dogs were stolen across the UK in 2025, according to new analysis of police data by Direct Line pet insurance – the equivalent of four dogs a day on average. Read more Financial news [H2] Aviva plc Q1 2026 Trading Update 14 May 2026 Benefits of diversified model evident with strong growth in capital-light businesses. Read more Health and protection news [H2] Long-term conditions emerge as the second biggest area... 13 May 2026 ...of Aviva’s Group Income Protection rehabilitation support. Read more Commercial news [H2] Strengthening partnerships top of brokers’ agendas ahead of 2026 BIBA conference 11 May 2026 Strengthening partnerships with insurers is the top priority for brokers ahead of this year’s BIBA conference in Manchester, according to Aviva’s latest Broker Barometer. Read more Commercial news [H2] Aviva strengthens Regional Specialty proposition with team expansion and digital investment 7 May 2026 Aviva has announced growth and investment in its Regional Specialty segment, including 15 new hires across the UK and an enhanced digital platform. Read more Financial news [H2] Voting results of 2026 Annual General Meeting 6 May 2026 Aviva plc announces the results of its Annual General Meeting held today. Read more Wealth and retirement news [H2] The hidden cost of solo living is revealed 5 May 2026 New research from Aviva reveals that people who live alone are typically spending almost £1,250 a month on fixed costs alone, before they think about any discretionary or ‘fun’ spend. Read more Motor, home and travel news [H2] Aviva completes the acquisition of DisasterCare Group 1 May 2026 …strengthening Aviva’s disaster recovery and restoration services. Read more Commercial news [H2] Brokers remain confident in growth despite challenging trading conditions 30 Apr 2026 Aviva’s latest Broker Barometer reveals a high level of confidence among brokers, with 95% expecting their business to grow in the next 12 months. Read more Health and protection news [H2] Protection customers embrace rapid digital health support as Aviva DigiCare+ demand rises 30 Apr 2026 Aviva continues to see a significant shift in how protection customers are engaging with their health and wellbeing. Read more Motor, home and travel news [H2] Aviva data reveals surge in value of collectables 29 Apr 2026 New claims data from insurer Aviva reveals that the average claim for a collection has increased by 238% - from £4,133 in 2022 to £13,966 in 2025. Read more [H2] Can't get enough? Search our news releases and research reports. Search now News from Canada, Ireland and Aviva Investors [H2] Canada Aviva Canada media centre Go to news from Canada "" [H2] Ireland Aviva Ireland media centre Go to news from Ireland "" [H2] Aviva Investors Aviva Investors company news Go to news from Aviva Investors "" Search latest news on aviva.com [H2] Facts and figures about Aviva [H2] Take a look at these useful links: About us How we’re organised Our investment case and strategy Our results, presentations and reports Our Board Our Group Executive Committee Our photo library on Flickr B-roll video of our Aviva venues and offices on Flickr Customer life stages video Sustainability news About Aviva Downloads [H3] Aviva plc Annual Report and Accounts 2025 PDF 18.0 MB 340 pages [H3] Aviva plc Business model 2025 PDF 382.8 KB 2 pages Show all [H2] Latest features from the UK, Canada and Ireland [H2] Getting ready for work 24 Apr 2026 We're playing our part in supporting people for the future of work Read more [H2] The one who stands behind the promise 17 Apr 2026 Our Ashish, Chief Investment Officer, on trust, resilience and protecting customers’ futures. Read more [H2] The one who rebuilt her life 27 Mar 2026 Our Natalia, Senior Asset Manager and Sustainability Lead, on her journey to the Emerald Isle. Read more [H2] The one who gives an extra scoop 9 Mar 2026 Our Melissa, Head of Complaint Examination at Aviva Canada, on facing fear and finding joy. Read more [H2] The one who hosts tea 9 Mar 2026 Our Camille loves mentoring new starters at Aviva Canada, but her path here hasn’t been straightforward. Read more [H2] The £300m Cambridge investment 23 Feb 2026 Because great ideas need more than brilliance. They need the right environment to thrive. Read more [H2] The one who studies storms 18 Feb 2026 Our Matt, Aviva Canada’s first meteorologist, on nowcasting and how it could help our customers. Read more [H2] The one who found balance 2 Feb 2026 Our Alex spent years working in child protection. Then he came to Aviva. Why? Read more [H2] The one who came back stronger 9 Jan 2026 Being vulnerable isn’t something that only happens to other people. Ask Our Emma from Aviva’s vulnerable customer team. She knows better than most. Read more [H2] A city worth investing in 10 Dec 2025 A world class arts venue. An ecosystem where businesses can grow. A new hub for thousands of jobs. Why we're backing Manchester. Read more [H2] The one who never thought she’d work for an insurer 14 Nov 2025 Our Holly’s mission to help a deprived community she lived in as a child get ready for the future. Read more [H2] The future is looking up 5 Sep 2025 High quality office space means more than just a place for desks. How our investments are helping the City get ready for whatever the future brings. Read more [H2] Nature isn’t always a walk in the park 20 Nov 2024 From pond-dipping nets to British Sign Language trails, the Aviva Access to Nature Fund is helping make Norfolk’s outdoors everyone’s outdoors. Read more [H2] The story behind everything you own 28 Oct 2024 From bourbon bobbing on barges to Van Goghs crossing continents, Howard Potter's team helps protect global trade in ways you'd never expect. Read more [H2] "You can't teach someone to budget their way out of poverty." 26 Jul 2024 The Aviva Foundation wants people to feel in control and positive about their financial futures. Find out how they are supporting organisations to transform the lives of those who need it the most. Read more [H2] Who remembers the forgetters? 28 Jun 2024 Meet the man who reunited our customers with a billion forgotten pounds. Read more Features home [H2] Discover more Browse our site to learn more about us. [H3] About us Discover Aviva - and how we help our customers make the most of life. Go to About us overview "Read more about About us" [H3] Careers Discover our people, diversity and follow us on social media. Go to Careers overview "Read more about Careers" [H3] Investors Investors and shareholders, discover more about our savings, retirement and insurance business. Go to Investors overview "Read more about Investors" The information published in this section is solely intended for use by members of the media. Customers should not rely on the information contained within these news releases to form the basis of investment decisions.
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 6 | 0 |
| /investors/ | 7 | 0 |
| /investors/investor-relations-contacts/ | 2 | 0 |
| /newsroom/ | 9 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
"@context": "https://schema.org",
"@type": "Corporation",
"@id": "https://www.aviva.com/#organization",
"name": "Aviva plc",
"legalName": "Aviva plc",
"url": "https://www.aviva.com/",
"mainEntityOfPage": "https://www.aviva.com/",
"logo": {
"@type": "ImageObject",
"url": "https://static.aviva.io/assets/logo/aviva-logo.png",
"contentUrl": "https://static.aviva.io/assets/logo/aviva-logo.png"
},
"sameAs": [
"https://en.wikipedia.org/wiki/Aviva",
"https://www.aviva.co.uk/",
"https://www.linkedin.com/company/aviva-plc/",
"https://x.com/avivaplc",
"https://www.youtube.com/user/aviva"
],
"leiCode": "YF0Y5B0IB8SM0ZFG9G81",
"vatID": "GB105437300",
"tickerSymbol": "LON:AV.",
"telephone": "+44 20 7283 2000",
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer service",
"telephone": "+44 20 7283 2000",
"areaServed": "GB",
"availableLanguage": [
"en"
]
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "80 Fenchurch Street",
"addressLocality": "London",
"addressRegion": "Greater London",
"postalCode": "EC3M 4AE",
"addressCountry": "GB"
},
"foundingDate": "2000-05-30",
"foundingLocation": {
"@type": "Place",
"name": "London, United Kingdom"
},
"memberOf": {
"@type": "Organization",
"name": "Financial Services Compensation Scheme",
"alternateName": "FSCS",
"url": "https://www.fscs.org.uk/",
"sameAs": "https://en.wikipedia.org/wiki/Financial_Services_Compensation_Scheme"
},
"member": [
{
"@type": "OrganizationRole",
"roleName": "Group Chief Executive Officer",
"member": {
"@type": "Person",
"name": "Amanda Blanc",
"image": {
"@type": "ImageObject",
"url": "https://www.aviva.com/content/dam/aviva-corporate/images/leadership-page/amanda-blanc-leadership-page-image.jpg"
},
"sameAs": [
"https://www.aviva.com/about-us/leader-profiles/amanda-blanc/",
"https://www.linkedin.com/in/amanda-blanc-4ba14a3a",
"https://en.wikipedia.org/wiki/Amanda_Blanc"
]
},
"memberOf": {
"@id": "https://www.aviva.com/#organization"
}
},
{
"@type": "OrganizationRole",
"roleName": "Chairman",
"member": {
"@type": "Person",
"name": "George Culmer",
"image": {
"@type": "ImageObject",
"url": "https://static.aviva.io/content/dam/aviva-corporate/images/leadership-page/george-culmer-leadership-page-image-2025.jpg"
},
"sameAs": [
"https://www.aviva.com/about-us/leader-profiles/george-culmer/"
]
},
"memberOf": {
"@id": "https://www.aviva.com/#organization"
}
},
{
"@type": "OrganizationRole",
"roleName": "Chief Financial Officer",
"member": {
"@type": "Person",
"name": "Charlotte Jones",
"image": {
"@type": "ImageObject",
"url": "https://static.aviva.io/content/dam/aviva-corporate/images/leadership-page/charlotte-jones-leadership-page-image-2025.jpg"
},
"sameAs": [
"https://www.aviva.com/about-us/leader-profiles/charlotte-jones/",
"https://www.linkedin.com/in/charlotte-jones-32542943"
]
},
"memberOf": {
"@id": "https://www.aviva.com/#organization"
}
}
],
"subOrganization": [
{
"@type": "Organization",
"name": "Aviva Central Services UK Limited"
},
{
"@type": "Organization",
"name": "Aviva Employment Services Limited"
},
{
"@type": "Organization",
"name": "Aviva Equity Release UK Limited"
},
{
"@type": "Organization",
"name": "Aviva Health UK Limited"
},
{
"@type": "Organization",
"name": "Aviva Insurance Limited"
},
{
"@type": "Organization",
"name": "Aviva International Insurance Limited"
},
{
"@type": "Organization",
"name": "Aviva Investors Global Services Limited"
},
{
"@type": "Organization",
"name": "Aviva Investors Pensions Limited"
},
{
"@type": "Organization",
"name": "Aviva Investors UK Fund Services Limited"
},
{
"@type": "Organization",
"name": "Aviva Life & Pensions UK Limited"
},
{
"@type": "Organization",
"name": "Aviva Life Services UK Limited"
},
{
"@type": "Organization",
"name": "Aviva Pension Trustees UK Limited"
},
{
"@type": "Organization",
"name": "Aviva UK Digital Limited"
},
{
"@type": "Organization",
"name": "Aviva Wrap UK Limited"
},
{
"@type": "Organization",
"name": "Gresham Insurance Company Limited"
},
{
"@type": "Organization",
"name": "The Ocean Marine Insurance Company Limited"
},
{
"@type": "Organization",
"name": "Aviva Management Services UK Limited"
},
{
"@type": "Organization",
"name": "Aviva Administration Limited"
},
{
"@type": "Organization",
"name": "Friends Provident International Limited"
},
{
"@type": "Organization",
"name": "Victoria Reinsurance Company Ltd"
},
{
"@type": "Organization",
"name": "Aviva Canada Inc."
},
{
"@type": "Organization",
"name": "Aviva Insurance Company of Canada"
},
{
"@type": "Organization",
"name": "Aviva General Insurance Company"
},
{
"@type": "Organization",
"name": "Elite Insurance Company"
},
{
"@type": "Organization",
"name": "Pilot Insurance Company"
},
{
"@type": "Organization",
"name": "Scottish & York Insurance Co. Limited"
},
{
"@type": "Organization",
"name": "S&Y Insurance Company"
},
{
"@type": "Organization",
"name": "Traders General Insurance Company"
},
{
"@type": "Organization",
"name": "Aviva Italia Holding S.p.A"
}
]
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 1232 businesses audited.
Financial Services, Banking & Insurance BS: Aviva plc (aviva.com)
Aviva delivers a Masterclass in corporate substance, where financial transparency serves as the primary marketing vehicle. The site successfully avoids the ‘Marketing Fluff’ trap by anchoring every major claim in a regulatory filing or a quantifiable metric. It is a low-BS environment designed for institutional scrutiny.
Identify and link the specific third-party source for the ‘UK’s most trusted insurance brand’ claim to remove the only minor trust theatre flag. Replace storytelling headers like ‘The one who stands behind the promise’ with more descriptive, noun-heavy titles to match the site’s overall technical tone. Explicitly link FCA registration numbers in the footer of the global corporate site to ensure individual business unit regulatory footprints are visible to retail visitors. Maintain the current ratio of data to prose in the CEO transcripts as this is your strongest BS-reducer.
The site perfectly aligns with the Financial Services and Insurance sector. Its content focus on solvency, dividends, asset management (Wealth), and General Insurance (GI) confirms a high-level corporate and institutional alignment.
“The low score of 18 is driven by high Information Density and minimal Semantic Drift. Points were only accrued for generic template headings and a lack of direct third-party verification links for certain brand-trust claims. The presence of a 340-page annual report and 20 years of share data effectively neutralizes standard financial industry BS patterns.”
This training module utilizes a snapshot of public data from Aviva plc, captured on May 29, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Aviva plc: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://aviva.com to view the most current version of its content and learn from the source what this company is about and what it offers.