Industry Context — Common BS Fingerprints in Financial Services, Banking & Insurance
Public Holdings, Inc.
(https://public.com) 📸 Data Snapshot: May 24, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Stocks, Bonds, Crypto & Options AI Investing App – Public.com (https://public.com)
Stocks, Bonds, Crypto & Options AI Investing App – Public.com
Trade stocks, bonds, options, ETFs, crypto, and treasuries. Build AI trading agents. Access IRAs, direct indexing, high-yield cash, margin, and API trading all in one platform.
NAV_HEADING_REPEATED_BODY_FOOTER AI Agents for Investing – Public.com (https://public.com/ai-agents/)
AI Agents for Investing – Public.com
Build AI investing agents that automate trading strategies across stocks, ETFs, options, crypto, and bonds in brokerage and IRA accounts. No code required.
NAV_HEADING_REPEATED_BODY_FOOTER (https://public.com/disclosures/fee-schedule/)
NAV_HEADING_REPEATED_BODY_FOOTER Options Trading Platform – Trade Stock & Index Options (https://public.com/invest/options-trading/)
Options Trading Platform – Trade Stock & Index Options
Start trading stock options, index options, and ETFs with advanced strategies on Public. Built for active traders. Earn up to $0.18 per contract and margin rates from 4.90%.
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://public.com) Stocks, Bonds, Crypto & Options AI Investing App – Public.com
[IMG: Acat Home Banner 2x] Transfer your portfolio. Earn 1% uncapped. Move a brokerage account, IRA, or 401(k) to Public and get a 1% uncapped match. × [H2] Investing for those who take it seriously Multi-asset investing AI Agents 3.3% APY* on cash Get started [H1] Stocks Bonds Treasuries Options Crypto ETFs Bond Account5.84% yield* High-Yield Cash Account3.30% APY* Treasury Account Direct Indexing Generated Assets Investment Plans IRAs1% MATCH Crypto IRA Agents API AI for investors [H2] Bring AI into every part of your investing experience [H3] Agents Public is the world's first agentic brokerage. You can manage your portfolio and automate your investing with Agents that act on your behalf. Learn more [IMG: Feature 01 01] [IMG: Lottie Agents Fallback Mobile] [H3] Market briefing Get a detailed breakdown of what’s moving the markets each day. Our AI summarizes the most important developments—from economic data to global events. Learn more [IMG: Feature 01 02] [H3] Key moments Learn the reasons behind every major stock price movement with detailed, contextual summaries embedded directly on the asset's performance chart. Learn more [IMG: Feature 01 03] [H3] Generated Assets Turn any idea into an investable index with AI. Just enter a prompt, backtest your results against the S&P 500, and invest with a few clicks. Learn more [IMG: Feature 01 04] [IMG: Feature 01 04 Mobile] [H3] Earnings call summaries Catch up on earnings calls the moment they end with AI-generated summaries covering the company's latest performance, outlook, and analyst guidance. Learn more [IMG: Feature 01 05] [H3] Research assistant Ask any question about any stock to access real-time and historical insights on price, financials, earnings, competitors, analyst ratings, and more. Learn more [IMG: Feature 01 06] [H2] The new standard. For active trading. [H3] Trade options. Earn rebates. Public is the only investing platform with options trading rebates. Earn $0.06–$0.18 per stock or ETF contract based on your monthly trading volume. Learn more [IMG: Active Trading 01] Disclosures *Options are risky and are not suitable for all investors. To learn more read the Options Disclosure Document. See terms & conditions for enrolling in Public’s options rebates at public.com/disclosures/rebate-terms. [H3] The lowest margin rates. Period. Now, you can increase your buying power on Public with a base margin rate of just 5.65%. That’s the lowest base rate among leading brokerages. Learn more Base rate 4.90% Lowest rate 3.95% [IMG: Active Trading 02] Disclosures *Top and bottom of Public Investing's range of margin rates either matches or is lower than the comparable rates of other leading US brokerages, as listed on their websites as of 8/27/25. Competitor rates subject to change. For this comparison, "leading US brokerages" are considered to be publicly traded brokerage firms or firms with significant brand recognition and a substantial market share. See Fee Schedule and margin rate disclosures below for additional details. [H3] Access our API for programmatic trading With the Public API, you can tap into real-time market data and automate your trading—all while earning rebates on your stock and ETF options contracts. Learn more [IMG: Active Trading 03] Disclosures The Public Individual API is for your own personal, non-commercial use. Unauthorized access is prohibited. You are responsible for all trades made via the API. public.com/disclosures/individual-API-program Features [H2] Five nerdy features you’ll love. (Discover many more in the app.) [H3] Crypto IRAs Build your crypto position for the long term inside a tax-advantaged retirement account. Buy and sell your favorite coins with no capital gains taxes. Learn more [IMG: Feature 02 01] [H3] Income Hub View a monthly breakdown of your earnings from every income-generating asset you own. Plus, see a forecast of your earnings for the year ahead. Learn more [IMG: Feature 02 02] [H3] Direct indexing Take advantage of tax-loss harvesting with direct indexing on Public. Choose from 100+ customizable indices and get started with as little as $1,000. Learn more [IMG: Feature 02 03] [IMG: Feature 02 03 Mobile] [H3] Earnings Hub Access AI-generated earnings recaps, company KPIs, investor presentations, and the actual audio of the earnings call—all without leaving Public. Learn more [IMG: Feature 02 04] [H3] Queue Tee up all your equities and options trades in one place, make real-time edits with live price data, and place multiple orders in a single move. Learn more [IMG: Feature 02 05] [IMG: Green Lightning Icon] [H2] And up to $250,000 in instant buying power Take advantage of every investment opportunity by making moves without waiting for funds to settle. Varies by account. [H2] Have an account valued at $500,000 or more? Gain access to Public Concierge, an exclusive program for select investors. [H3] Your benefits include VIP, white-glove supportExclusive invitations and eventsPersonalized opportunities Apply now [H2] Secure by design. Transparent by choice. [H3] Regulated in the US Brokerage services for US-listed, registered securities are offered through Public Investing, Inc., a registered broker-dealer and FINRA/SIPC member. [H3] Insurance coverage SIPC protects the cash and securities in your portfolio up to $500,000. FDIC provides up to $5 million in protection for your High-Yield Cash Account. [H3] Financial-grade security We secure your data on Public with AES 256-bit encryption and the latest TLS protocols, ensuring your information stays protected at all times. [H3] Headquartered in New York Public is based in New York, with a customer support team here in the US. Our mission is to give people every opportunity to grow their wealth. [H3] Fee transparency Our straightforward fee structure can help you understand exactly what things cost—and what our incentives are as a business. [H3] 99.994% uptime* Our reliable platform achieves 99.994% uptime, keeping you connected to the markets whenever you need, so you never miss an opportunity to invest. *Based on calendar year 2024 [IMG: Background image] [H2] Transfer your portfolio. Earn an uncapped 1% match. Sign up Public earns high marks for ease-of-use and its investment selection. [IMG: Background image]
SUB-PAGE (https://public.com/ai-agents/) AI Agents for Investing – Public.com
[H1] Agents. For your portfolio. For the first time ever, you can build AI Agents that monitor the market, automate your cash workflows, and execute your trades. Request access Agent disclosures Agentic Brokerage is an AI-powered conversational tool that allows you to enter instructions for a set of self-directed, recurring transactions (your “Agent”) for your account. Outputs from Agentic Brokerage are provided for informational and illustrative purposes only, and should not be considered investment recommendations or advice. The Agents you create are based on your own instructions and investment decisions. You are solely responsible for determining the suitability of any strategy and for verifying your instructions before activating your Agent. Brokerage accounts and services provided by Open to the Public Investing, Inc. Cryptocurrency accounts and services provided by Zero Hash LLC. All investing involves risk. See additional Agentic Brokerage disclosures. Prompts 010203 [H5] How it works [H2] Describe what you want to do. Your Agent handles the rest. [IMG: Icon Ask] [H3] Start with a prompt Instead of manually monitoring the markets and entering your own trades, you can now use a simple prompt to build an Agent to carry out your instructions. [IMG: Icon Gen Ai] [H3] Refine the strategy Our AI will translate your intent into a workflow you can review and approve. [IMG: Icon Ai] [H3] Activate your Agent Once you activate your Agent, it executes your workflow exactly as defined—monitoring market conditions and only acting when your criteria are met. [IMG: Section 1 Sub 01 00 00 01 00 Still001 1] Watch the video learn more about Agents on Public [H5] Agents on Public [H2] Agents can do a lot. Here's a start. [H3] $5k covered calls Sell 10 covered calls monthly on FLYF (strike: $50, 30 DTE). [H5] Trading Strategies [H3] CPI hedge Sell 10% of my consumer staples portfolio and reinvest proceeds into my high-growth tech stocks if CPI is >4% next month. [H5] Market Monitoring [H5] Risk Management [H3] Retail Therapy Track my retail holdings. When they are all down 15% from 30-day high, buy $100 of each. [H5] Trading Strategy [H5] Market Monitoring [H3] Idle cash management Sweep any cash over $20,000 in from my checking account to my bond account. [H5] Fund Management [H3] Bitcoin Buy on EMA Dip Every 15 minutes, check if BTC price is below its 50-day EMA and buy $2,000 at market price. [H5] Market Monitoring [H5] Trading Strategy [H3] Presidential pump When the President posts positive sentiment around a stock, buy $5,000 worth. [H5] Market Monitoring [H5] Trading Strategies [H3] USO Spike protection Whenever the price of USO spikes 5% weekly, increase all my energy positions by 5%. [H5] Market Monitoring [H5] Trading Strategies [H3] Down payment cash Free up cash for my home down payment by trimming $3,500 from my tech stocks every week. [H5] Fund Management [H5] Trading Strategies [H3] Highest yield hunt On the first of every month, roll any brokerage cash into the highest yield account. [H5] Fund Management [H5] Market Monitoring [H3] Fed rate cut protection If the Fed cuts rates, trim 10% of bank stocks and rotate into my high-growth tech holdings [H5] Market Monitoring [H5] Trading Strategy [H5] Risk Management Certain capabilities above are not yet available and may be subject to change at release. Agent descriptions above are for illustrative purposes only, may not be representative of actual underlying workflows, and are not investment advice or recommendations. [H5] Agent Skills [H2] Create Agents for anything, from trading strategies to risk management. [IMG: Agentic Capability 1] [H3] Trading strategies Equities, options, crypto Market and limit orders Single-leg & multi-leg options Rolling single leg position Shorting Assignment/expiration risk (soon) OCO, Trailing stop-loss (soon) Tax lots (soon) [IMG: Agentic Capability 3] [H3] Indicators Exponential Moving Average (EMA) Simple Moving Average (SMA) Relative Strength Index (RSI) Moving Average Convergence Divergence (MACD) Bollinger Bands Average True Range (ATR) 1D price change [IMG: Agentic Capability 5] [H3] Data sources Real-time price feeds Reading the VIX ETF/Index holdings (soon) Historic prices (soon) Company financials & Earnings calls (soon) Dividends (soon) Read Bond Market & Futures (soon) Fear/Greed Index (soon) [IMG: Agentic Capability 2] [H3] Cash management Internal account movement External deposits Portfolio performance (soon) Dividend re-investing Bank balance checks Rebalancing (soon) Account statements (soon) [H5] Safety first [H2] You are in complete control. Always. [IMG: Background image] [IMG: Background image] [IMG: Background image] [IMG: Background image] [H5] Transparency [H3] Every action is visible We designed this system so there is never a black box. You have complete visibility at all times through your Activity Feed and Transaction History. [IMG: Background image] [IMG: Background image] [IMG: Background image] [IMG: Background image] [H5] Security [H3] Every Agent is secure Agents run on the same financial-grade infrastructure that protects your account. Every action stays within your authenticated brokerage environment. [IMG: Background image] [IMG: Background image] [IMG: Background image] [IMG: Background image] [H5] Control [H3] Every execution is your call You approve every Agent before it goes live. You can also go back at any time to edit their logic, pause operations, or shut them down entirely. [H5] Infrastructure [H2] The world’s first Agents built specifically for investing [H3] Real-time market data Agents on Public are wired directly into real-time market data. That means they can evaluate the market as it is right now, not 15 minutes ago. [H3] Instant order execution Because your Agent lives inside your portfolio, it can execute as soon as your criteria are met. No waiting for an external system to send the trade. [H3] No API keys required Because Agents are built natively into Public, you never have to generate or share your API keys with a third-party platform to execute trades. [H2] Public is the world’s first Agentic Brokerage We're building the investing platform that is driven by your intent and creativity—not just clicks. [IMG: Icon Agent Dark] [H2] Agents have arrived. Request access. Gain access to Agents on Public. Request access [IMG: Background image] [IMG: Background image] [IMG: Background image] [IMG: Background image] [H2] Have questions? Find answers. What is an agentic brokerage? An agentic brokerage is a trading platform that goes beyond order execution to actively act on your behalf. Instead of clicking buttons to place trades, you define intent—conditions, triggers, and strategies—and the platform’s AI agents carry those intentions out continuously. Public is building the first agentic brokerage, where your portfolio responds to the market as you’ve defined, not just as you’ve clicked. What is an AI investing agent? An AI investing agent is software that monitors market conditions and executes trades or account actions on your behalf—automatically—based on rules and criteria you define. On Public, you describe what you want to happen in plain language (for example, “If VIX hits 25, buy a put on SPY”) and the Agent handles monitoring and execution of the rules you set without requiring you to watch the market manually. What can I automate with Agents on Public? On Public, you can automate everything from trading strategies to money movement. That includes conditional trades across stocks, options, and crypto, multi-leg options strategies, cash sweeps into yield accounts, and risk management actions such as stop-losses and hedging. Is automated investing safe? Agents on Public are designed with transparency, security, and control at their core. Every action your Agent takes is visible in your activity feed and transaction history. Agents run within our infrastructure using real-time market data and secure brokerage systems, not third-party connections. And importantly, you approve every Agent before it goes live—and can edit, pause, or stop it at any time. Do I need to know how to code to use Agents for trading on Public? No, you do not need to know how to code to use Agents for trading on Public. Instead of manually monitoring the markets and executing your own trades, you can now build Agents that take action for you with simple prompts. You just describe what you want to do, and our AI proposes an Agent workflow based on your intent. Can Agents trade options and crypto, or just stocks? Yes. Agents on Public support trading across stocks, options, and crypto. That includes multi-leg options strategies, automated execution of conditional options trades, and crypto positions—all managed within the same Agent framework.
SUB-PAGE · THIN (https://public.com/disclosures/fee-schedule/)
SUB-PAGE (https://public.com/invest/options-trading/) Options Trading Platform – Trade Stock & Index Options
[H2] [IMG: Logo Active Trading] public active trading [H1] Options trading. Upgraded.Advanced tools, zero commissions,1 and rebates on your trades. Sign up [H3] Maximize your moves. Minimize your costs. [H2] Earn rebates on stock and ETF contracts On Public, you can earn $0.06–$0.18 for each stock or ETF options contract you trade, with higher earnings as you trade more contracts each month. Options Disclosures See Fee Schedule for all options trading fees. Rebate rates vary monthly from $0.06-$0.18 and depend on the current and prior month’s options trading volume. Review Options Rebate Terms here. Rates are subject to change. $0.06 $0.06 $0.10 $0.06 $0.14 $0.06 $0.18 $0.10 [H4] Tier 1 up to 999 stock and ETF contracts [H4] Tier 2 1,000-4,999 stock and most ETF contracts [H4] Tier 3 5,000-9,999 stock and most ETF contracts [H4] Tier 4 10,000+ stock and most ETF contracts Standard Rebate API Rebate [H5] Standard Rebate Tier 1 up to 999 stock and ETF contracts Tier 2 1,000-4,999 stock and most ETF contracts Tier 3 5,000-9,999 stock and most ETF contracts Tier 4 10,000+ stock and most ETF contracts [H5] API Rebate Tier 1,2,3 up to 9,999 stock and ETFs contracts Tier 4 10,000+ stock and most ETFs contracts *We provide an adjusted rebate on QQQ, SPY, IWM, and all contracts traded via the API. Members in Tiers 1-3 earn $0.06 per contract, while Tier 4 earns $0.10 per contract. [H2] Trade index options. With industry-low fees. At just $0.35–$0.50 per contract, you can expand your options trading strategies with some of the largest indices, including NDX, SPX, VIX, and CBTX. Options Disclosures Index options have special features and fees that should be carefully considered, including settlement, exercise, expiration, tax, and cost characteristics. See Fee Schedule for all options trading fees. [IMG: Benefits 02 Options Index 1] [H2] Trade on margin with rates as low as 3.95%* Level 3+ options traders enrolled in margin investing can unlock advanced options trading strategies at some of the industry's lowest margin rates. Options Disclosures Public Investing charges a variable margin interest rate based on your margin balance and the upper limit of the Federal Funds Target Range, which is set by the Federal Reserve and is subject to change without notice. The formulas used to calculate the margin interest rate are subject to change at Public Investing’s discretion. The margin interest rates shown are as of 1/28/2026. For more information, please see Public Investing’s Fee Schedule and Margin Disclosures. [IMG: Illustration] [H2] Don’t leave money on the table. Earn rebates on options trades. Public is the only brokerage with an options trading rebate program, helping you minimize your options trading costs compared with other brokerages. BrokerRebateFees Earn up to $0.18per stock & ETF contract traded$0.05 RobinhoodNone$0.04 Charles SchwabNone$0.69 FidelityNone$0.84 Trading fees for competitors were taken from their website on 3/10/2026, and are exclusive of promo rates. The trading fees above are an approximation, are subject to change, and may vary based on factors such as the total number of contracts and price per contract. See terms & conditions for enrolling in Public’s options rebates at public.com/disclosures/rebate-terms [H2] Access our API for programmatic trading With the Public API, you can tap into real-time market data and automate your trading—all while earning rebates on your stock and ETF options contracts. Learn more [H2] Be ready when opportunity strikes The options market moves fast. Public allows you to make moves without waiting for funds to settle on a platform with near-perfect uptime. Up to$250kInstant buying power Uptime99.994%Based on calendar year 2024 [IMG: Active Trading Bg Stats 374 Webp] [IMG: Active Trading Bg Stats 1024 Webp] [IMG: Active Trading Bg Stats 1440 Webp] [H2] Five features you’ll love on Public Previous Slide Next Slide [H3] Follow the options market in real time The Options Hub gives you real-time insights into the most heavily traded contracts, so you can see where traders are focusing their attention. [IMG: Feature 01] [H3] Adapt the chain to your trading style Our customizable options chain allows you to select the metrics you care about and arrange them in the order that works for your trading style. [IMG: Feature 02] [H3] Build your trades from the ground up Now, you can easily turn your market outlook into a trade. Our strategy builder helps you choose a strategy and build each leg based on your thesis. Learn about options strategies [IMG: Feature 03] [H3] Plan, edit, and trade—all in your Queue Our Queue tool lets you tee up all your trades in one place. You can make edits with live price information and execute multiple orders at once. [IMG: Feature 04] [H3] Reset the timeline. Keep the strategy. With our intuitive options rolling tool, you can adjust the expiration date or strike price of your positions to match your evolving market outlook. [IMG: Feature 05] [H2] Trade options tied to Bitcoin. No wallet required. Want to access Bitcoin’s price action? Now, you can trade options on Bitcoin-linked assets like the iShares Bitcoin Trust ETF and more—without directly owning crypto. Digital assets like Bitcoin are highly speculative and may be subject to increased risk of price volatility, illiquidity, market manipulation, and loss, including loss of your entire investment. Investing involves risk, including risk of loss of principal. Investors should consider the fund’s investment objectives, risks, charges, and expenses and unique risk profile. Please read the IBIT prospectus carefully before investing. This spot bitcoin exchange-traded product (“ETP”) is not an investment company registered under the Investment Company Act of 1940 (the “1940 Act”) and is not subject to regulation under the Commodity Exchange Act of 1936 (the “CEA”). As a result, shareholders do not have the protections associated with ownership of shares in an investment company registered under the 1940 Act or the protections afforded by the CEA. The performance of a spot bitcoin ETP will not reflect the specific return an investor would realize if the investor actually purchased bitcoin. Investors will not have any rights that bitcoin holders have and will not have the right to receive any redemption proceeds in bitcoin. [IMG: Active Trading Bg Crypto 375 Webp] [IMG: Active Trading Bg Crypto 744 Webp] [IMG: Active Trading Bg Crypto 1024 Webp] [IMG: Active Trading Bg Crypto 1440 Webp] [H2] Have questions? Find answers. How much does it cost to trade options on Public? Public charges no commissions or per-contract fees for stock and ETF options trades. In fact, you can earn a rebate on every eligible contract you trade. Your options rebate tier is based on how many contracts you trade each month. If you trade enough contracts to reach a higher tier, you’ll keep that better rate for the rest of the current month and all of the next one. After that, your rebate tier resets to your original level. What options strategies are available on Public? Public offers foundational strategies like long calls, long puts, covered calls, and cash-secured puts—as well as more advanced multi-leg strategies including straddles, strangles, collars, debit and credit spreads, butterflies, and condors (for members approved for these strategies). What is the options rebate and how does it work? Public offers a rebate on every stock and ETF options contract you trade. Your rebate tier is based on the number of contracts you trade each month. The more contracts you trade, the higher your rebate per contract. Once you qualify for a higher tier, you’ll keep that rate for the rest of the month and the entire next month. After that, your tier resets. In the options world, every order gets executed on exchange, and payment for order flow is an essential part of the market structure. But now, you can share in the revenue it generates. Every time you place an options trade on Public, you’ll receive 50% of our payment for order flow revenue, minimizing your transaction costs. Why are options considered riskier than other investments? Options are considered riskier than many other investments because they are leveraged instruments, meaning that a small investment can lead to large gains or losses. Option prices can fluctuate significantly, and the potential for the total loss of your investment is higher than stocks or bonds. [H4] Have additional questions about Options on Public? Our US-based customer experience team has FINRA-licensed specialists standing by to help. Contact our award-winning team [H2] Ready to upgrade your options trading strategy? Sign Up [IMG: Active Trading Bg Cta Bottom 744 Webp] [IMG: Active Trading Bg Cta Bottom 1024 Webp] [IMG: Active Trading Bg Cta Bottom 1440 Webp] 1 See Fee Schedule for all options trading fees. Index options have special features and fees that should be carefully considered, including settlement, exercise, expiration, tax, and cost characteristics. * 4.50% rate on margin balances of $250,000 or more. See all margin rates here. 2 Refers to having zero complete outages in the previous, rolling 12 months
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 12 | 1 |
| /ai-agents/ | 6 | 1 |
| /disclosures/fee-schedule/ | 0 | 0 |
| /invest/options-trading/ | 6 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://public.com/about#organization",
"legalName": "Public Holdings, Inc.",
"name": "Public",
"alternateName": [
"Public",
"Public.com",
"Public Investing App"
],
"url": "https://public.com",
"logo": "https://public.com/wp-content/uploads/2025/10/public-com-investing-app-logo.jpg",
"foundingDate": "2019",
"founders": [
{
"@type": "Person",
"name": "Leif Abraham"
},
{
"@type": "Person",
"name": "Jannick Malling"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "228 Park Ave Suite 97716",
"addressLocality": "New York",
"addressRegion": "NY",
"postalCode": "10013",
"addressCountry": "US"
},
"sameAs": [
"https://en.wikipedia.org/wiki/Public_Holdings,_Inc.",
"https://www.wikidata.org/wiki/Q136107251",
"https://www.linkedin.com/company/publichello/",
"https://www.crunchbase.com/organization/publicdotcom",
"https://apps.apple.com/us/app/public-invest-trade/id1204112719",
"https://play.google.com/store/apps/details?id=com.public.app",
"https://www.facebook.com/publichello",
"https://x.com/public",
"https://medium.com/the-public-blog/",
"https://www.tiktok.com/@public",
"https://www.instagram.com/publicapp/",
"https://www.reddit.com/r/PublicApp/",
"https://g.co/kg/g/11jjl6h_hd"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Support",
"email": "support@public.com"
}
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 1232 businesses audited.
Financial Services, Banking & Insurance BS: Public Holdings, Inc. (public.com)
Public.com is a benchmark for low-BS fintech communication. It avoids the ‘holistic wealth’ fluff of legacy banks, providing instead a forensic breakdown of costs, technical protocols, and product capabilities. The high substance-to-signal ratio makes it a high-credibility entity.
Update the 99.994% uptime claim to reflect 2025 or current-year data to avoid ‘stale evidence’ penalties. Resolve the crawl failure or accessibility of the /disclosures/fee-schedule/ page to ensure absolute transparency. Add Person schema for the ‘FINRA-licensed specialists’ mentioned in the support section to further close the authority gap. Explicitly link the review counts to the original third-party platforms (App Store/Play Store) to move from trust theatre to verified proof.
The website perfectly aligns with the Financial Services and Brokerage category. The content focus on asset classes (stocks, bonds, crypto, options) and regulatory disclosures (FINRA, SIPC, SEC) confirms a high-fidelity industry match.
“The score of 12 reflects minimal BS. The few points deducted were driven by the trust_and_proof pillar (due to aging uptime data and low outbound proof link counts relative to claims) and information_density (for minor heading fluff like 'The new standard'). The site's identity and semantic alignment are near-perfect.”
This training module utilizes a snapshot of public data from Public Holdings, Inc., captured on May 24, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Public Holdings, Inc.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://public.com to view the most current version of its content and learn from the source what this company is about and what it offers.