Training Example: Equinox – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H2] One Membership.
Limitless Potential.
Unlimited Signature Classes, precision-backed Personal Training, and exclusive amenities to recover and regenerate.Explore Member Benefits
[H2] Where Luxury and Fitness Meet
Award-winning spaces and regenerative amenities designed to drive your performance forward.Find A Club
[H3] Signature Classes
New and Unlimited Classes exclusive to Equinox. Designed for the individual. Powered by the collective.Discover Classes
[IMG: CORE ANCILLARIES MODULE GF 375x563-min]
[H3] Personal Training
Precision-backed 1:1 Personal Training with EFTI-certified COACHES, dedicated to maximizing your potential.Discover Personal Training
[H3] Authentic Pilates
Studio Pilates sessions with 1:1 instruction. Tone your core and activate your mind-body connection.Discover Pilates
[H3] The Spa at Equinox
Relax. Recover. Want It All at The Spa, where innovative treatments rejuvenate the body at a cellular level.Discover The Spa
[IMG: REGENERATION MODULE SPA 375x563-min]
[H3] Exclusive Amenities
Access immaculate locker rooms, saunas, and steam rooms equipped with eucalyptus towels and Le Labo products.Discover More
[H3] Iconic Spaces
Each Club is designed with Award-Winning Precision to reflect our High-Performance Community.Discover More
[H2] Equinox+
Get exclusive access to 1,000+ hours of live and on-demand classes. Wherever you are. Whenever you’re ready.Explore the AppLoading...

Privacy PolicyLast Updated: May 18, 2026. To view our California Notice at Collection, please click here. The Privacy Policy describes how Equinox Holdings, Inc. and its subsidiaries operating under the EQUINOX brand (collectively, “Equinox” “we” and “us”) process personal information about you. This Privacy Policy applies to personal information we collect: When you visit or use websites operated by us (including http://www.equinox.com, http://www.equinoxexplore.com, and http://www.equinoxtheshop.com) or software applications (including mobile apps, automated tools, and chat functionalities) made available by us for use on or through computers and mobile devices and any other online services or platforms we provide (collectively, our “Sites”); When you visit and use our EQUINOX-branded locations (our “Clubs”); When you make a reservation, visit or stay as a guest at one of our properties Contact our customer service team, engage with us on social media platforms that we control, communicate with us, apply to work for us, purchase our products or services, or otherwise interact with us. If you have any questions, please contact us as provided below. If you would like to receive this Privacy Policy in a different format, please contact us at privacy@equinox.com. BY USING THE SITE OR OTHERWISE PROVIDING US WITH YOUR PERSONAL INFORMATION, YOU ARE CONSENTING TO THIS PRIVACY POLICY. PLEASE READ IT CAREFULLY. CONTENTSPersonal Information We Collect Sources of Personal Information Use of Personal Information Disclosure of Personal Information Retention of Personal Information Your Choices Regarding Geolocation Use of Cookies, Pixels, Analytics, and Similar Technology Links to Other Websites Security Our Sites are Not Intended for Children Your Choices Regarding Marketing Communications Processing in the United States US Privacy Rights United Kingdom Privacy Rights Canada Privacy Rights Contact Us Updates to Our Privacy Policy California Notice at Collection Personal Information We Collect The type of information that we collect depends on your interaction and relationship with us, and which personal information you choose to provide to us. In the 12 months preceding the last updated date above, we have collected the below categories and types of personal information. Identifiers. We may collect name, postal address, telephone number, email address, business contact information, online identifiers (Facebook ID, Google ID, LinkedIn ID, Twitter ID, etc.), account username or email address, account password, and account security questions and answers, social security number, driver’s license number, passport number, tax identification number, and signature. Financial Information. We use a third party payment processors to collect credit or debit card number, expiration date, CVV number, and any other information necessary for processing your payment information, such as your billing address. If you pay with a credit card or other form of electronic or online payment, the payment information that you provide is transmitted directly to our payment processors who will process and store your personal information. Audio/Visual Data. We may collect audio, electronic, photographic, visual or similar data including security camera recordings, audio recordings (such as when you call customer service), photographs, audio messages, and text messages. In some cases we may give you the ability to provide a photograph or other likeness or image to us. Commercial Information. We may collect records of the products or services you purchased, obtained, or considered. We also collect your purchasing history. Education Information. We may collect your education history, degrees, certifications, and qualifications. Device, Internet or Electronic Usage Data. We may collect data related to your device and network and website interaction history, including device type, browser type, operating system, IP address, information collected by cookies or pixels, interaction with advertisements and browsing time, and browsing/search actions and history. Geolocation Data. We may collect geolocation data including the general region or area from which you access our Sites and your precise geolocation when you request that we show you which of our locations are closest to you or otherwise select a club. Characteristics of Protected Classes/Demographics. We may collect your date of birth, age, gender, nationality, racial or ethnic origin, religion, sexual orientation, marital status, citizenship status, military or veteran status, and disability information. Biometric Information. We may collect your biometrics such as your sleep patterns, body scans, facial geometry, facial scans, and other forms of facial recognition Health and Wellness Information: We may collect health and wellness information including your medical history, health conditions, labs and lab results, biomarker information, treatments, diagnoses, prescriptions, supplements, medical records, fitness assessments, metabolic conditions, information shared with your personal trainer or nutritionist; fitness and exercise activity data (such as heart rate, watts or power, RPM or cadence, and similar metrics), menstruation cycle and pregnancy status, diagnostic results or other test results, and measurements such as height, heart rate, and weight. Professional and Employment Information. We may collect job application details such as your employment history, resume, references, certifications, licenses, and pre-employment screening and background check information, including criminal records information. Inferences. We may use information from the categories of personal information described above in order to create inferences about you and we may also receive inferences about you from third parties.
[H2] Sources of Personal Information
In the 12 months preceding the last updated date above, we have collected personal information in the following ways: From You. We may collect information that you provide directly to us. Through Cookies and Similar Technologies. When you access our Sites, or we send you emails, we may collect information about you, as well as information concerning your browser or device, using tools like browser cookies and pixels. From Service Providers. We may receive personal information from third parties that support the operation of our business, products, services, and Sites. This includes, for example, cloud hosting providers, lawyers, bankers, tax consultants, auditors, insurers, payment processors, financial institutions, email delivery vendors, background and criminal history check providers, internet service providers, marketing companies, operating systems and platforms, order fulfillment companies, security companies, and customer support services. We refer to these third parties as “Service Providers” in this Privacy Policy. From Strategic Partners. We may receive information about you from companies that we partner with that provide other services or products to you. We refer to these third parties as “Strategic Partners.” By way of example (and not exhaustive), if you choose to link your accounts with Bilt, Flex, or with Oura, Garmin, Fitbit, Apple Health, or similar wearables or apps to your Equinox account to your account with us, we may receive information about you from these Strategic Partners. On-Site Business Partners. For your convenience, Equinox may offer products or services provided by third party operators, including clothing, accessories, body and skincare products, fitness equipment, health and fitness analysis, spa services, sleep analysis, biomarker reviews, and fitness training. Third party operators operate independently from us, and the privacy practices of the relevant third parties, including details on the information they may collect about you, are subject to the privacy policies of those third parties, which we strongly encourage you to review, as their practices may differ from ours. If you choose to provide information or purchase products or services from them, we may receive information about you and your purchases and interactions. Through Social Networks. Depending on the information you choose to share and the way you have set your privacy settings on your social media accounts, most social media platforms, like Facebook or TikTok, analyze data about how you interact with our Sites and combine it with information they have about you. They may provide this information about you as well as inferences derived from this information to us and other third parties. In addition, we may receive information about you if your or other users interact with us on social media and information about you is visible to us, for example the fact that you are “friends” or other public-facing profile information. From Ad, Analytics, and Data Providers. We may receive information about you from third parties that provide us with online advertising, data analytics, or data broker services. This includes when conduct email campaigns, receive information collected through our Sites, and receive information and inferences such as Site trends, usage, and statistics. We refer to these third parties as “Ad and Analytics Providers.” From Other Individuals. This includes when friends and family refer you to our products, services or offers. From Your Employer. We may collect information from your current employer if you use them as reference during the application process, we check your employment history during the application process or if you are a representative of a business. From Affiliates. We may also receive information about you from our corporate parent, subsidiaries, affiliates, or other related companies. We refer to these companies collectively as “Affiliates” in this Privacy Policy. Use of Personal Information In the 12 months preceding the last updated date above, we have used personal information for the following business and commercial purposes: To complete and process your purchases, provide you with the products and services you have requested or purchased, and process your payments to us. To create training, fitness, and nutrition programs and recommendations. To communicate with you. To create, administer, secure and maintain member and loyalty accounts and profiles. To communicate with Strategic Partners about products and services you have requested or obtained from either us or the Strategic Partners. For recruiting and hiring. To analyze preferences, trends and statistics for our Sites, marketing, products, and services, and to improve them. For marketing and promotional purposes, including to improve our marketing efforts, prospect for new customers, administer sweepstakes, hold contests and events, administer promotions, provide you with special offers or discounts, and to provide you with information about us, including personalized marketing communications. To create inferences about you, including by combining data we receive from or about you. We combine information across devices and sites as well as both online and offline information. We may also combine information we get from a third party with information we already have. To provide, maintain, secure, and improve our Sites, products, services, computer networks, and IT systems, including to detect and prevent fraud, theft, and misconduct. To comply with our legal obligations, contractual obligations, and other compliance obligations, including satisfying our reporting requirements, asserting our legal or contractual rights, and participating in legal proceedings. To obtain investments or participate in other corporate transactions. For other reasons we may describe to you. We may also use data that we collect on an aggregated or anonymous basis (meaning that it does not identify any individuals) for various purposes, where permissible under applicable laws and regulations, to help deliver products, services, and content that are better tailored to the users of our Services and for other purposes. In the 12 months preceding the last updated date below, we have not used or disclosed sensitive personal information for purposes to which the right to limit use and disclosure applies as described in section 7027 (m) of the California Consumer Privacy Act Regulations.
[H2] Disclosure of Personal Information
In the 12 months preceding the last updated date above, we have disclosed personal information in the following circumstances: To Service Providers so that they may provide services to us or our Affiliates. To Affiliates for reporting and compliance purposes and to allow them to contact you for their own advertising or marketing purposes. To Social Networks and Ad, Analytics, and Data Providers so that they may provide services to us. They may also disclose your information to other third parties and use your information for their own business and commercial purposes such as for marketing or advertising or to create datasets, analyses and inferences. To Strategic Partners to fulfil our contractual obligations and allow them to contact you for their own advertising or marketing purposes. In addition, if you enroll in or purchase a product or service from us and the Strategic Partner will provide part of the product or service or provide you with discounts or credits, we will disclose your information to them. To On-Site Business Partners to fulfil our contractual obligations and allow them to contact you for their own advertising or marketing purposes. In addition, if you enroll in or purchase a product or service from us and the Business Partner will provide part of the product or service or provide you with discounts or credits, we will disclose your information to them. To Government Entities, including government, administrative, law enforcement and regulatory agencies; tax authorities; and other public agencies or authorities if we think we should in order to comply with any applicable law, regulation, legal process or other legal obligation. This includes cooperating with law enforcement when we think it is appropriate, obtaining legal remedies or limiting our damages, and to enforcing or protecting our contracts, legal rights or the rights of others, including by responding to claims asserted against us. To Corporate Transaction Participants, including potential investors, purchasers, merger partners, and their service providers and advisors in the event we: (i) sell or transfer, or are considering selling or transferring, all or a portion of our business or assets; or (ii) are considering or engaging in any reorganization, conversion, merger, sale, joint venture, assignment, transfer or disposition of all or any portion of our ownership interest, business or operations; or (iii) are soliciting or accepting investments. For Other Reasons we may describe to you, including if you consent to the disclosure or direct us to disclose your information. We do not sell persona

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[H2] NEW MEMBER BENEFITS WHEN YOU JOIN
Join Equinox today to unlock exclusive member benefits:
• Complimentary Equifit Assessment
• Complimentary Personal Training session
• Complimentary Studio Pilates session
• 25% off your first session at The Spa at Equinox
• Complimentary Fit Session and 15% off your first in-store purchase at The Shop
• 2 annual guest passes
• Referral rewards when your friends join Equinox
[H2] Unlimited Signature Classes
[IMG: LANDING UNLIMITED CLASSES 508x678]
Science-backed classes developed by the industry's best minds to maximize transformation.Science-backed classes developed by the industry's best minds to maximize transformation.Learn More
[IMG: LANDING UNLIMITED CLASSES 508x678]
[H2] Expert Coaching
[IMG: WEB MEMBER BENEFITS EXPERT COACHING 508x678-min]
One-on-One training at Equinox is backed by our Health Advisory Board, and the EQX OS. This proprietary operating system, built to advance full health optimization, decodes and unlocks the peak of your potential, redefining High-Performance Living on a whole new scale.
This is more than training, it’s the first-of-its-kind, data-driven and expert led path to unlocking your absolute best and achieving extraordinary results.One-on-One training at Equinox is backed by our Health Advisory Board, and the EQX OS. This proprietary operating system, built to advance full health optimization, decodes and unlocks the peak of your potential, redefining High-Performance Living on a whole new scale.
This is more than training, it’s the first-of-its-kind, data-driven and expert led path to unlocking your absolute best and achieving extraordinary results.Learn More
[IMG: WEB MEMBER BENEFITS EXPERT COACHING 508x678-min]
[H2] Pilates Evolved
[IMG: WEB MEMBER BENEFITS PILATES EVOLVED 508x678-min]
Improve your strength, mobility, and flexibility with guidance in our studios or at home. Our certified Pilates instructors with over 400 hours of experience will help you tighten what’s loose and loosen what’s tight with touchless adjustments.Improve your strength, mobility, and flexibility with guidance in our studios or at home. Our certified Pilates instructors with over 400 hours of experience will help you tighten what’s loose and loosen what’s tight with touchless adjustments.Learn More
[IMG: WEB MEMBER BENEFITS PILATES EVOLVED 508x678-min]
[H2] Equinox+
Get exclusive access to 1,000+ hours of live and on-demand classes. Wherever you are. Whenever you’re ready.Explore the App
[H2] Corporate
Partnerships
[IMG: Corporate Membership]
Elevate your body and mind to new heights joining under a corporate partnership at Equinox. Our premium fitness experience offers unparalleled opportunities for engagement, from exclusive events and customized coaching programs that resonate with our high performance community. Empower yourself on your journey to peak performance and wellbeing.Elevate your body and mind to new heights joining under a corporate partnership at Equinox. Our premium fitness experience offers unparalleled opportunities for engagement, from exclusive events and customized coaching programs that resonate with our high performance community. Empower yourself on your journey to peak performance and wellbeing.Join Now
[IMG: Corporate Membership]
[H2] Equinox Circle
Our friends are your friends.
Your membership now unlocks exclusive partnerships, curated just for you.
Our partners include Provenance, Dorsia, Blade, Oura, Indagare, Bezel and StockX.Our friends are your friends.
Your membership now unlocks exclusive partnerships, curated just for you.
Our partners include Provenance, Dorsia, Blade, Oura, Indagare, Bezel and StockX.Learn More
[H3] Blade
Blade is a technology-powered platform reducing travel friction via air transportation alternatives to congested ground routes. Upon booking, you'll experience a level of precision, culture of accommodation, and unmatched, on-the-ground experience.
[H3] Bezel
Founded by a team of collectors, enthusiasts, and technologists, Bezel is the first technology company dedicated to high-end watches, building a 100% authenticated marketplace that delivers trust at scale.
[H3] Provenance
Provenance Meals is a luxury meal service to help busy people achieve their goals. Meals and cleanse programs are 100% free of gluten, dairy, refined sugars, and canola oil, designed by wellness experts and made from scratch with local ingredients.Loading...