Industry Context — Common BS Fingerprints in Fitness, Gyms & Sports Clubs
SoulCycle
(https://soul-cycle.com) 📸 Data Snapshot: June 19, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Find Cycling Classes Near You or Ride at Home – SoulCycle (https://soul-cycle.com)
Find Cycling Classes Near You or Ride at Home – SoulCycle
We offer high-intensity indoor cycling workouts designed to strengthen your mind, body, and soul. Spin your body in a cycling class near you or ride at home.
NAV_HEADER_REPEATED_BODY Buy SoulCycle Class Packs, Memberships, and Gift Cards (https://soul-cycle.com/series/)
Buy SoulCycle Class Packs, Memberships, and Gift Cards
Buy SoulCycle class packs, memberships, and gift cards for curated rides. Buy 1 to 50 class packs for an unparalleled spin workout experience
NAV_HEADER_REPEATED_BODY SoulCycle Studios – Find a Location Near You (https://soul-cycle.com/studios/)
SoulCycle Studios – Find a Location Near You
Locate your nearest SoulCycle studio in the US and join our spinning community. Find locations, book classes, and experience the energy of indoor cycling with us
HEADING_REPEATED_BODY Privacy Policy – SoulCycle Inc. (https://soul-cycle.com/legal/privacy-policy/)
Privacy Policy – SoulCycle Inc.
SoulCycle has revolutionized indoor cycling and taken the world of fitness by storm. 45 minutes to take your journey. Change your body. Find your SOUL
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://soul-cycle.com) Find Cycling Classes Near You or Ride at Home – SoulCycle
New to Soul?The ExperienceStudiosFind your StudioLearnSuperSoulBuy SeriesInstructorsSoul ConnectedWhat’s NewRefer a FriendSustainabilityYour SafetyAt Home BikeShop CollectionLog In | Sign Up [IMG: samyhero] [H1] Welcome to SOUL [H2] Enjoy two weeks of unlimited rides for $50. Get Started [IMG: World Soul 2026] [H1] Join World Soul 2026 [H2] Pick the Winning Team and Win a Prize. Sign-Ups Are Open June 3–10. Sign Up Now [IMG: Meet Us Out East Hero Module] [H1] Meet Us Out East [H2] Come ride at both of our studios in the Hamptons. Learn More [IMG: Jordyn Jonas Retail Image] [H1] Student Savings at SOUL [H2] Add More SOUL to Your Semester Learn More [IMG: Soul Society Hero Image] [H1] Become a Soul Society Member [H2] Apply to join our creator community. Learn More [IMG: Soul + Strength Homepage Image web updated] [H1] Soul + Strength [H2] Now in NYC, Chicago, and LA. Learn More◀▶THESOULCYCLE EXPERIENCEA rhythm-riding class that challenges your body, frees your mind, and feeds your soul.CARDIO +STRENGTHMUSICDRIVENCANDLELITSTUDIO01Ride to the BeatClimbs, sprints, choreography, and upper-body work with weights. All guided by the rhythm of a one-of-a-kind playlist.02Challenge Your MindLegendary instructors coach you through every moment. Positive messaging and mental shifts that stay with you long after class.03Find Your CommunityRide together in a candlelit room as a pack. Come as you are, push each other, and unlock your full potential on and off the bike.SOUL CONNECTEDNew to SoulCycle?5 articles to get you started‹›01THE EXPERIENCEWhat is SoulCycle?A 45-minute indoor rhythm riding class set to music in a candlelit room. Cardio, community, and a mental reset all at once.Read Article →02FITNESS + RESULTSIs SoulCycle Good for Weight Loss?A 45-minute class can burn 500-700 calories while building muscle and boosting metabolism through high-intensity interval training.Read Article →03GETTING READYWhat Should I Wear?Comfortable, fitted workout clothes work best. Cycling shoes are available to rent at the studio for $3-4, or bring your own.Read Article →04FIRST RIDEWhat to Expect in Your First Class?Arrive 15 minutes early for bike setup. Expect a warm-up, rhythm-based riding, strength work with weights, and a mindful cool-down.Read Article →05BEGINNERSIs SoulCycle Good for Beginners?You control your resistance and pace. Instructors offer modifications and the studio team helps with setup. No experience needed.Read Article →Ready to experience it yourself?BOOK YOUR FIRST RIDE [H2] Upcoming Theme Rides [H3] Ride to the rhythm of the music you love! No Rides data found [IMG: Clip Into Best Ride of Your Life] [H2] Clip into the best ride of your lifeReady to ride? Let’s get you booked on a bike. Start your journey with one of our special offers.First Time Rider Offers [IMG: Find Your Rhythm] [H2] Find your riding rhythmOur diverse instructors bring the heat with their legendary playlists, choreography, and coaching methods that will motivate you.Browse Instructors [IMG: Our Community] [H2] Connect with your communityRiding is better when we’re together. Discover more ways to connect at SoulCycle. Join our community on Instagram and never miss a beat.Follow Us [H3] SoulCycle on the go [H3] SoulCycle on the go Download the SoulCycle app for iPhone and AndroidNEW [IMG: SoulCycle iphone app store] [IMG: SoulCycle google play store] [IMG: SoulCycle iphone and android apps] [IMG: SoulCycle iphone and android apps] Copyright © 2026 SoulCycleSoulCycle Inc. is a corporation registered in Delaware, USA with its headquarters at 609 Greenwich Street, New York, NY 10014 [H4] company Our storyCareersPhilanthropy [H4] help FAQTerms & ConditionsPrivacy PolicyRider Code of ConductCalifornia PrivacyCalifornia Notice of CollectionDo Not Sell My Personal InformationChildren’s PrivacyContact Us [H4] account / shop Sign InPurchase Gift CardGift Card BalancePurchase HistoryReturnsTAP IT BACKBE THE FIRST TO KNOWYour email addressCopyright © 2026 SoulCycleSoulCycle Inc. is a corporation registered in Delaware, USA with its headquarters at 609 Greenwich Street, New York, NY 10014
SUB-PAGE (https://soul-cycle.com/series/) Buy SoulCycle Class Packs, Memberships, and Gift Cards
[IMG: Close] [IMG: Close] [H2] Questions or comments? [H2] Shoot us an email or call one of our studios. [H4] email yoursoulmatters@soul-cycle.com [H4] phone see list of studios [H4] request a SoulCycle in your area request soulcycle [H2] Let us know if you'd like to have Soul come to your area, and we'll make sure you're the first to know when a new studio opens near you! [H1] LET'S GET YOU SOME SERIES! Purchase classes for: NYC All Studios Ann Arbor Atlanta Bay Area Connecticut Chicago DC Denver Hamptons Long Island Maryland Massachusetts Miami New Jersey NYC Seattle Pennsylvania San Diego San Francisco Southern California Texas London Virginia Westchester Palm Beach Studio Stream NYC 4 8 12 16 [H3] Starter Packs 1 New Rider Take your first ride at SOUL at a reduced rate. 3 SOULCYCLE Starter After your first class, keep riding with The Starter Pack —three classes at a special price, just for you!* *Offer only available before booking your second ride. ∞ Unlimited Starter NYC Ride once a day for 2 weeks with a special introductory price. Includes a $15 no show fee. [H3] Standard Packs 1 3 5 10 20 30 [H3] Super Soul 25 SuperSoul Allows riders to reserve classes in advance of sign-ups. Includes full concierge service and priority on waitlists. Learn more here. 50 SuperSoul Allows riders to reserve classes in advance of sign-ups. Includes full concierge service and priority on waitlists. Learn more here. [H3] Student Packs 1 SOULCYCLE Student Undergraduate or graduate students enrolled in a US degree granting college or university may be eligible for special pricing. Learn more here. 5 SOULCYCLE Student Undergraduate or graduate students enrolled in a US degree granting college or university may be eligible for special pricing. Learn more here. 10 SOULCYCLE Student Undergraduate or graduate students enrolled in a US degree granting college or university may be eligible for special pricing. Learn more here. [H2] INSTANT MAGIC Send an eGift Card with a personal message that can be used right away for classes, series or merch. Order Electronic Gift Card [H2] LESS INSTANT, STILL MAGIC Swing by any studio location to pick up a gift card, or order one now, and we'll drop it in the mail for you. Order Gift Card Check your Gift Card balance >
SUB-PAGE (https://soul-cycle.com/studios/) SoulCycle Studios – Find a Location Near You
[IMG: Close] [IMG: Close] [H2] Questions or comments? [H2] Shoot us an email or call one of our studios. [H4] email yoursoulmatters@soul-cycle.com [H4] phone see list of studios [H4] request a SoulCycle in your area request soulcycle [H2] Let us know if you'd like to have Soul come to your area, and we'll make sure you're the first to know when a new studio opens near you! [H3] 19th Street 8 West 19th StreetNew York , NY 10011 view studio details [IMG: Favorite 19th Street] 19TH 19th Street 8 West 19th Street New York , NY 10011 212.319.5085 [H3] Brooklyn Heights 55 Court StBrooklyn, NY 11201 view studio details [IMG: Favorite Brooklyn Heights] BKHT Brooklyn Heights 55 Court St Brooklyn, NY 11201 718.858.7685 [H3] Bryant Park 110 W 41st StNew York, NY 10018 view studio details [IMG: Favorite Bryant Park] BRPK Bryant Park 110 W 41st St New York, NY 10018 212.873.7685 [H3] East 54th Street 240 East 54th StreetNew York, NY 10022 view studio details [IMG: Favorite East 54th Street] E54 East 54th Street 240 East 54th Street New York, NY 10022 212.724.1300 [H3] East 63rd Street 140 E 63rd StreetNew York, NY 10065 view studio details [IMG: Favorite East 63rd Street] E63 East 63rd Street 140 E 63rd Street New York, NY 10065 212.996.1300 [H3] East 83rd Street 1470 Third AvenueNew York, NY 10028 view studio details [IMG: Favorite East 83rd Street] E83 East 83rd Street 1470 Third Avenue New York, NY 10028 212.639.1300 [H3] Financial District 101 Maiden LaneNew York, NY 10038 view studio details [IMG: Favorite Financial District] FIDI Financial District 101 Maiden Lane New York, NY 10038 212.501.7685 [H3] Hudson Yards 556 West 33rd St.New York, NY 10001 view studio details [IMG: Favorite Hudson Yards] HDYD Hudson Yards 556 West 33rd St. New York, NY 10001 212-583-1378 [H3] NoHo 384 Lafayette StreetNew York, NY 10003 view studio details [IMG: Favorite NoHo] NOHO NoHo 384 Lafayette Street New York, NY 10003 212.860.1300 [H3] NoMad 12 West 27th StreetNew York, NY 10001 view studio details [IMG: Favorite NoMad] NOMD NoMad 12 West 27th Street New York, NY 10001 212.580.7685 [H3] TriBeCa 103 Warren StNew York, NY 10007 view studio details [IMG: Favorite TriBeCa] TRI TriBeCa 103 Warren St New York, NY 10007 212.406.1300 [H3] West 77th Street 350 Amsterdam AvenueNew York, NY 10023 view studio details [IMG: Favorite West 77th Street] W77 West 77th Street 350 Amsterdam Avenue New York, NY 10023 212.787.1300 [H3] West Village 126 Leroy StreetNew York, NY 10014 view studio details [IMG: Favorite West Village] WVLG West Village 126 Leroy Street New York, NY 10014 212.996.7685 [H3] Williamsburg 196 Kent AvenueBrooklyn, NY 11249 view studio details [IMG: Favorite Williamsburg] BURG Williamsburg 196 Kent Avenue Brooklyn, NY 11249 718.208.1300
SUB-PAGE (https://soul-cycle.com/legal/privacy-policy/) Privacy Policy – SoulCycle Inc.
New to Soul?The ExperienceStudiosFind your StudioLearnSuperSoulBuy SeriesInstructorsSoul ConnectedWhat’s NewRefer a FriendSustainabilityYour SafetyAt Home BikeShop CollectionLog In | Sign Up
[H4] Click here if you are looking for our FAQs or Terms & Conditions.
[H1] Privacy Policy - SoulCycle Inc.
YOUR PRIVACY AND COVID-19 In an effort to keep our SoulCycle community safe in light of the COVID-19 pandemic, we are collecting additional information from our riders, employees, and other studio visitors. Our transparency is key to maintaining your trust, and during these unprecedented times, we are especially mindful of striking the right balance between ensuring the health and safety of our riders, employees and the public and respecting your privacy. Accordingly, effective as of May 21, 2020, the following privacy notice (the “Privacy Notice”) shall apply in addition to our existing Privacy Policy, set forth below, which will continue to otherwise govern our collection, use and other processing of your information. As the current circumstances and the needs of our community evolve, this Privacy Notice may be modified or updated in SoulCycle’s sole discretion. If we make any changes to our Privacy Notice, we will post the revised document here and such changes will be effective immediately upon that posting. Please review this Privacy Notice periodically to ensure you are aware of any changes. What Information We’re Collecting: We may collect certain information about your potential exposure to COVID-19 and health through periodic health declarations we ask you to complete. We may also collect measurements of your body temperature when you are at a studio. We will not record or store your body temperature measurement, but if your body temperature registers higher than our permitted threshold for studio access, we reserve the right to record and indicate in our system that you were denied entrance and are not eligible to return for 3 days. In addition, we may collect information provided by you, or a public health authority or other government agency, if you test positive for COVID-19, including information about how you interacted with SoulCycle during the time in which you may have been infected with COVID-19. All of the foregoing is referred to in this Privacy Notice as “Screening Information”. What We’re Doing with Screening Information: We collect and use Screening Information to help provide a safe environment for our employees, riders, and other studio visitors and to administer your access to our studios. We will use Screening Information in furtherance of those legitimate interests and business purposes. We will not use your Screening Information for any marketing or promotional purposes. How We May Share Screening Information: While we generally will not share your Screening Information without your consent, we reserve the right to disclose this information, and other related information, to government and regulatory authorities, such as the Centers for Disease Control and Prevention and state and local health authorities, or as otherwise necessary or appropriate in furtherance of public health or safety. If we are notified that you tested positive for COVID-19 within 14 days after your last visit to SoulCycle, or if we otherwise determine that you may pose a risk to our community, we reserve the right to disclose to our employees, riders, and other studio visitors that an individual who tested positive, or otherwise poses a risk to our community, was in our facilities and while we will not disclose your name unless legally required to do so, we may disclose information such as the date and time of your visit, your gender, and studio areas you used. We share this information to help ensure our studios remain safe for our employees and other riders. We may also share your Screening Information and other related information with service providers, advisors or consultants who are performing services on our behalf and for other reasons in accordance with applicable law, as further described in the “How We Share Your Information” section of our Privacy Policy below. Please note we may disclose aggregated, de-identified information for any other lawful purpose. How We Retain Screening Information: Your Screening Information will be protected as described in our Privacy Policy below, and will be retained only as long as we determine reasonably necessary to ensure the health and safety for our riders, employees, other studio visitors and in accordance with applicable law. As noted above, your body temperature measurement will not be stored unless required by applicable law, but we will retain your acknowledgements of the health declaration, as well as any records (if any) that you were denied entrance and not permitted to return for 3 days. Any information that we retain will be stored for a reasonable period of time, including as we determine necessary to comply with applicable law or to establish or defend our legal rights. Your Options: At this time, SoulCycle requires you to provide Screening Information as a condition of entry to its studios. However, if you are uncomfortable with providing any requested Screening Information or do not wish to consent to this Privacy Notice, we will refund your class package purchase. Please contact yoursoulmatters@soul-cycle.com if you have any questions regarding our screening procedures or would like a refund of your purchase. EFFECTIVE DATE: January 1, 2020SoulCycle values your privacy. The primary purpose of this Privacy Policy ("Policy") is to describe our collection, use, and disclosure of information we collect about users of our website, www.soul-cycle.com (our "Website"), and our App (collectively for purposes of the Policy the "Services"). Our Website is operated by SoulCycle Inc. which includes SoulAnnex and subsidiaries of SoulCycle Inc. ("SOUL," "we," "us," or "our"). Also, we briefly describe our practices with regard to our offline collection of information. By visiting the Website, using or downloading the App, or visiting a studio that makes this Policy available to you, you agree that your information will be handled as described in this Policy. Your use of our Website and App or interacting with us offline, and any dispute over privacy, is subject to this Policy and to our Terms & Conditions, including its applicable limitations on damages and the resolution of disputes. The SOUL Terms and Conditions are incorporated by reference into this Policy.Important note about children's privacy: We take children's privacy very seriously. Our Services are not targeted to children, and we will not collect personal information from any users who we know to be under 13 years old, unless we first obtain verifiable parental consent as required by the Children's Online Privacy Protection Act Rule (COPPA). Please review our Children's Privacy Policy for more information, which applies to our collection, use and disclosure of personal information from children we know to be under 13. If you believe that we have collected personal information from a child under 13 without parental consent, you may report this to us at privacy@soul-cycle.com.The Information We Collect About YouHow We Use Your InformationHow We Share Your InformationOur Use of Cookies and Other Tracking MechanismsSocial Media and Technologies IntegrationsCustomer MatchingLinks to Other Websites, Platforms, and ServicesSecurity of My Personal InformationAccess to My Personal InformationWhat Choices Do I Have Regarding Promotional Emails?Texts and CallsSoulCycle ChallengesContact UsChanges to this PolicyAdditional Disclosures for Nevada ResidentsAdditional Disclosures for California Residents
[H2] A. The Information We Collect About You
We collect information about you directly from you (both online and in store) and from other sources, as well as automatically through your use of our Website, App, or Services.
[H3] Information We Collect Directly From You
We collect information from you when you contact us, register with our Website or App, reserve classes, make a purchase, or otherwise interact with our studio staff, Website or our App. The type of information that we collect varies based on your interaction with us and may include: your name, email address, password, and phone number, date of birth, gender, and, if you make a purchase from us, payment information, purchase history, and shipping address. To create an account and participate in one of our classes, we need emergency contact information for our customers. We also may collect information about your workout preferences, such as your bike size and settings, and your shoe size preferences. If you provide this information directly to one of our studio attendants, we may associate this information with your account (e.g., if you sign up for a class while you are in the studio). You may choose to voluntarily provide other information to us that we do not request, and, in such instances, you are solely responsible for such information.
[H3] Information We Collect from Other Sources
We also collect information from other sources. The following are the categories of sources we collect information from:Our customers, who provide the name and phone number of an emergency contact when they create an account with us, and who also may provide us information about their friends, e.g., so that we can invite others to try our classes.Data brokers or resellers from which we purchase data to supplement the data we collect.Social Networks when you engage with our content, reference our Services, or grant us permission to access information from the social networks.Partners that offer co-branded services, sell or distribute our products, or engage in joint marketing activities.Publicly-available sources, including data in the public domain.Advertising Partners when you engage with our advertisements and take actions on our site.
[H3] Information We Collect Automatically
We automatically collect information about your use of our Website and App through cookies, web beacons, and other technologies, including technologies designed for mobile apps. We combine this information with other information we collect about you as well as use this information to identify you across your multiple devices. Please see the section Our Use of Cookies and Other Tracking Mechanisms below for more information.Website:Domain name.Your browser type and operating system.Web pages you view; links you click; your IP address.The length of time you visit our Website and or use our Services.The referring URL or the webpage that led you to our Website.App:Mobile device ID; device name and model; operating system type, name, and version.Language information.Activities within the App; and the length of time that you are logged into our App.Location information. With your permission, we will collect location information from your mobile device to help you locate the nearest SOUL location and to send you push notifications, such as promotional notices when you are near a studio. You may turn off this feature through the location settings on your mobile device.Calendar. With your permission, we may access your mobile device's calendar to help you keep track of your upcoming classes.Contact list. With your permission, we may access your contacts to allow you to identify your emergency contact and upload their contact information.Photos. With your permission, we may access your photos and videos to allow you to save and share content from the app.Automatically Collected In-Store Information. Our studios are monitored 24 hours a day by closed circuit television. We use this information predominantly for loss prevention and safety purposes. We may share this information as permitted by law to protect our rights and interests, the rights and interests of others, and as otherwise permitted by law.
[H4] Performance Metrics in Connected Studios
If you participate in certain classes in identified SoulCycle studios where we have installed connected equipment such as bicycles and wearable devices, we may also collect information about your performance in particular SoulCycle classes, including but not limited to your distance, power/effort, cadence, speed, beat match, and heart rate. If you reserve a bike for one or more other individuals, this kind of information will be shared with you regarding their performance metrics. When you book a bike on behalf of another individual, you represent and warrant that you have the consent of that individual for SoulCycle to share this information with you.
[H2] B. How We Use Your Information
We collect and use information for the following business and commercial purposes described below, and in accordance with the practices described in this Policy:To provide our Services to you, to communicate with you about your use of our Services, to respond to your inquiries, to fulfill your orders, and for other customer service purposes.To tailor the content and information that we may send or display to you, to offer location customization, and personalized help and instructions, and to otherwise personalize your experiences while using the Website and App.For marketing and promotional purposes. For example, as permitted by applicable law, we may use your information, such as your email address, to send you news and newsletters, special offers, and promotions, or to otherwise contact you about products or information we think may interest you, including information about products and services from other entities. We also may use the information that we learn about you to assist us in advertising our services on websites and social networking sites owned and operated by other entities.To send you push notifications (you may opt-out through the settings in your device).To better understand how users access and use our Website and App, both on an aggregated and individualized basis.To evaluate, improve, or modify our Website, App, and Services, including our services offered in our studios.For research and analytical purposes.To administer our Spread the Soul and other customer loyalty programs.To administer surveys and questionnaires.To comply with applicable legal obligations, including responding to a subpoena or court order.For other business related purposes, including, for example, in the context of merger, acquisition, sale/purchase of assets, or bankruptcy.To protect us and others.To provide you with information, if you request it, regarding your performance in connected SoulCycle classes.To fulfill any other business or commercial purposes at your direction or with your notice and/or consent.Notwithstanding the above, we may use information that does not identify you (including information that has been aggregated or de-identified) for any purpose except as prohibited by applicable law.
[H2] C. How We Share Your Information
We may share your
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /series/ | 0 | 1 |
| /studios/ | 0 | 1 |
| /legal/privacy-policy/ | 14 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "SoulCycle",
"url": "https://www.soul-cycle.com/",
"logo": "https://www.soul-cycle.com/_next/static/images/yellowwheel-120x120.png",
"sameAs": [
"https://www.facebook.com/pages/SoulCycle/64759509591",
"https://twitter.com/soulcycle/",
"https://instagram.com/soulcycle/"
],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-646-755-6872",
"contactType": "customer service"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "609 Greenwich Street",
"addressLocality": "New York",
"addressRegion": "NY",
"postalCode": "10014",
"addressCountry": "USA"
},
"memberOf": {
"@type": "Organization",
"name": "Fitness Industry Association"
}
}
/series/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "New to SoulCycle? Prepare for Your First Ride",
"item": "http://www.soul-cycle.com/new-to-soul/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Suggested Series - Select Your Bike",
"item": "http://www.soul-cycle.com/suggested-series/"
}
]
}
/legal/privacy-policy/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "SoulCycle",
"url": "https://www.soul-cycle.com/",
"logo": "https://www.soul-cycle.com/_next/static/images/yellowwheel-120x120.png",
"sameAs": [
"https://www.facebook.com/pages/SoulCycle/64759509591",
"https://twitter.com/soulcycle/",
"https://instagram.com/soulcycle/"
],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-646-755-6872",
"contactType": "customer service"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "609 Greenwich Street",
"addressLocality": "New York",
"addressRegion": "NY",
"postalCode": "10014",
"addressCountry": "USA"
},
"memberOf": {
"@type": "Organization",
"name": "Fitness Industry Association"
}
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 558 businesses audited.
SoulCycle has 5.3 points less BS than the average for Fitness, Gyms & Sports Clubs.
Fitness, Gyms & Sports Clubs BS: SoulCycle (soul-cycle.com)
SoulCycle is a masterclass in ‘Premium Fluff’—it uses heavy spiritual jargon to mask a standard fitness product, yet it remains low on the BS scale because its logistical transparency (pricing, locations, technical specs) is absolute. It is a highly professional, well-aligned commercial entity that sells a ‘feeling’ while delivering a very specific, accurately priced physical service.
1. Replace the generic ‘legendary instructors’ phrasing with a link to instructor bios that include specific certifications (NASM, ACE, or CIMSPA) to bridge the authority gap. 2. Update the legal/privacy section to remove 6-year-old COVID-19 screening notices (dated May 2020) which present as stale content in 2026. 3. Integrate a live third-party review feed (Google or Yelp) on the homepage to provide verifiable social proof rather than relying on internal articles. 4. Add a health disclaimer adjacent to the ‘500-700 calories’ claim to meet industry transparency expectations.
SoulCycle perfectly matches the Fitness, Gyms & Sports Clubs category, specifically identifying as a rhythm-based indoor cycling provider. The content consistently references studio locations, high-intensity interval training, and the community-driven fitness model expected in this sector.
“The score of 31 is driven primarily by Trust and Proof gaps and brand-word repetition. The absence of named, certified experts and the use of subjective spiritual claims prevented a lower score, though the site's excellent semantic coherence and structural transparency kept it well out of the 'High BS' range.”
This training module utilizes a snapshot of public data from SoulCycle, captured on June 19, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to SoulCycle: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://soul-cycle.com to view the most current version of its content and learn from the source what this company is about and what it offers.