Training Example: JUSTIN’S® Brand – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[IMG: Hi There]

[IMG: Chocolate Candy Pieces]

[IMG: Nuts About Bees]

[IMG: Crunchy Classic Peanut Butter]

[IMG: Chocolate Candy Bars]

PRODUCTS

Our products are made with common sense and high-quality ingredients. From naturally delicious nut butters to organic treats, we work to craft the best tasting products. We think your taste buds will agree!

[H3] NUT BUTTERS

[H3] NUT BUTTER CUPS

[H3] CHOCOLATE CANDY PIECES

[H3] CHOCOLATE CANDY BARS

Our Mission

From our humble beginnings at the farmers market in Boulder, Colorado to today, JUSTIN’S® has valued sustainable practices, integrity, and transparency every step of the way. By sourcing high-quality, mindfully-sourced ingredients, and partnering with organizations on issues like pollinator conservation and hunger relief, we’re contributing to a better world.

FEEDING CURIOSITY SINCE 2004

GOING FURTHER TOGETHER

LEARN MORE

[H2] Our Favorite Recipes

[H2] Gluten-Free Almond Butter Blueberry Muffins

My Gluten-Free Almond Butter Blueberry Muffins are a simple twist to a timeless recipe. It’s gluten and dairy free so that anyone can enjoy this delicious dessert.

[IMG: Justin]

SEE ALL RECIPES

[H2] Our Favorite Recipes

[H2] Loaded Apple Fries

Anything with the word “loaded” in it is destined for greatness, and these Loaded Apple Fries are no exception. Crispy apples are topped with some of the greatest dessert ingredients ever known to man in this delightfully sweet recipe.

[IMG: Justin]

SEE ALL RECIPES

[H2] Our Favorite Recipes

[H2] Maple Blueberry Smoothie Bowl

I like to eat something sweet in the morning to help me get energized for the day. My Maple Blueberry Smoothie Bowl makes me feel like I’m having dessert for breakfast! It’s packed with antioxidant-rich fruit, protein powder, and topped with JUSTIN’S® Maple Almond Butter to start your day off with a kick!

[IMG: Justin]

SEE ALL RECIPES

[H2] Our Favorite Recipes

[H2] Thai Peanut Noodles

Cure your noodle craving and get your daily dose of veggies with this recipe for Thai Peanut Noodles. Creamy JUSTIN’S® Classic Peanut Butter is used to make a flavorful Thai sauce that pairs perfectly fresh summer vegetables and brown rice noodles. It’s as good as take-out and you can make it at home in under 30 minutes.

[IMG: Justin]

SEE ALL RECIPES

[H2] Our Favorite Recipes

[H2] 4-Ingredient Peanut Butter Banana Oatmeal Cookies

[IMG: Justin]

SEE ALL RECIPES

[H2] Our Favorite Recipes

[H2] No-Bake PB&J Bars

Peanut butter and jelly is a classic combination. These No-Bake PB&J Bars are packed with JUSTIN’S® Classic Peanut Butter and are so good and you don’t even need to get a single knife dirty!

[IMG: Justin]

SEE ALL RECIPES

[H2] Our Favorite Recipes

[H2] Justin’s Ultimate Green Drink

I like my smoothies to be just like me: sweet and powerful. Justin’s Ultimate Green Drink is the perfect way to kick off a workout or just get ready for the day. It’s packed with chia seeds, protein powder, and JUSTIN’S® Classic Almond Butter for a great flavor that’ll make you grow up big and strong!

[IMG: Justin]

SEE ALL RECIPES

[H2] Our Favorite Recipes

[H2] Peanut Butter Pretzel Balls

You know it is the simple things in life that bring the most joy. That’s why I love Peanut Butter Pretzel Balls. Just three simple ingredients to bring a little joy to those taste buds.

[IMG: Justin]

SEE ALL RECIPES

[H2] Our Favorite Recipes

[H2] Almond Butter Cinnamon Rolls

When I want to impress family or guests in the morning, I always make sure to whip up a batch of my favorite almond butter cinnamon rolls. The smell wafts through the house and wakes everyone up in a great mood. It’s a nut buttery twist on the classic breakfast pastry, made with JUSTIN’S® Cinnamon Almond Butter. It’s a favorite in my house and it’s sure to be one in yours, too!

[IMG: Justin]

SEE ALL RECIPES

[H2] Our Favorite Recipes

[H2] Peanut Butter Cup S’mores Dip

As if I needed another excuse to eat JUSTIN’S® Dark Chocolate Peanut Butter Cups. This Peanut Butter Cup S’mores Dip is baked in cast iron and is done in just a few minutes. Dip graham crackers or your fingers, but look out! It’s hot.

[IMG: Justin]

SEE ALL RECIPES

Great Summer Recipes

[IMG: Almond Caramel Tart sliced and rotated for display over parchment, on a striped tabletop]

[H2] Gluten-Free Almond Butter Blueberry Muffins

My Gluten-Free Almond Butter Blueberry Muffins are a simple twist to a timeless recipe. It’s gluten and dairy free so that anyone can enjoy this delicious dessert.

SEE ALL RECIPES

[IMG: Apple Fries stacked on a ceramic plate, covered in Loaded dressing and toppings, on a dark wooden tabletop]

[H2] Loaded Apple Fries

Anything with the word “loaded” in it is destined for greatness, and these Loaded Apple Fries are no exception. Crispy apples are topped with some of the greatest dessert ingredients ever known to man in this delightfully sweet recipe.

SEE ALL RECIPES

[IMG: Maple Blueberry Smoothie Bowl with kiwi slices and a spoonful of Justin]

[H2] Maple Blueberry Smoothie Bowl

I like to eat something sweet in the morning to help me get energized for the day. My Maple Blueberry Smoothie Bowl makes me feel like I’m having dessert for breakfast! It’s packed with antioxidant-rich fruit, protein powder, and topped with JUSTIN’S® Maple Almond Butter to start your day off with a kick!

SEE ALL RECIPES

[IMG: Thai Peanut Noodles in a black bowl with a spoonful of peanut butter on the side on a gritty gray background with lime slices]

[H2] Thai Peanut Noodles

Cure your noodle craving and get your daily dose of veggies with this recipe for Thai Peanut Noodles. Creamy JUSTIN’S® Classic Peanut Butter is used to make a flavorful Thai sauce that pairs perfectly fresh summer vegetables and brown rice noodles. It’s as good as take-out and you can make it at home in under 30 minutes.

SEE ALL RECIPES

[IMG: 4-Ingredient Peanut Butter Banana Oatmeal Cookies on a black cooling tray with a spoon on a grainy textured background]

[H2] 4-Ingredient Peanut Butter Banana Oatmeal Cookies

Cookies are one of my favorite desserts. Especially when it only takes 4 ingredients to make them! These 4-Ingredient Peanut Butter Banana Oatmeal Cookies are just that. Combine JUSTIN’S® Classic Peanut Butter, JUSTIN’S® Nut Butter Cups, quick oats, and bananas in a bowl. In a matter of minutes, you’ll have created a delicious dessert recipe. It’s so easy you can get the kids to make it while you sit back and relax. That’s the power of being a parent.

SEE ALL RECIPES

[IMG: No Bake PB & J Bars with heart-shaped jelly center with a spoonful of peanut butter on white background with crumbs]

[H2] No-Bake PB&J Bars

Peanut butter and jelly is a classic combination. These No-Bake PB&J Bars are packed with JUSTIN’S® Classic Peanut Butter and are so good and you don’t even need to get a single knife dirty!

SEE ALL RECIPES

[H2] Justin’s Ultimate Green Drink

I like my smoothies to be just like me: sweet and powerful. Justin’s Ultimate Green Drink is the perfect way to kick off a workout or just get ready for the day. It’s packed with chia seeds, protein powder, and JUSTIN’S® Classic Almond Butter for a great flavor that’ll make you grow up big and strong!

SEE ALL RECIPES

[H2] Peanut Butter Pretzel Balls

You know it is the simple things in life that bring the most joy. That’s why I love Peanut Butter Pretzel Balls. Just three simple ingredients to bring a little joy to those taste buds.

SEE ALL RECIPES

[H2] Almond Butter Cinnamon Rolls

When I want to impress family or guests in the morning, I always make sure to whip up a batch of my favorite almond butter cinnamon rolls. The smell wafts through the house and wakes everyone up in a great mood. It’s a nut buttery twist on the classic breakfast pastry, made with JUSTIN’S® Cinnamon Almond Butter. It’s a favorite in my house and it’s sure to be one in yours, too!

SEE ALL RECIPES

[IMG: Peanut Butter Cup S]

[H2] Peanut Butter Cup S’mores Dip

As if I needed another excuse to eat JUSTIN’S® Dark Chocolate Peanut Butter Cups. This Peanut Butter Cup S’mores Dip is baked in cast iron and is done in just a few minutes. Dip graham crackers or your fingers, but look out! It’s hot.

SEE ALL RECIPES

[H2] RECIPES

By MEAL

Breakfast

Desserts

Entrees

Holidays

Snacks/Appetizers

BY DIET

Dairy Free

Gluten Free

Paleo

Vegan

Vegetarian

BY FLAVOR

Almond Butter

Almond/Peanut Butter

Candy Pieces

Cashew Butter

Chocolate Hazelnut Butter

Nut Butter Cups

Peanut Butter

Savory

Sweet

Clear filter / Search

BY MEAL

Breakfast

Desserts

Entrees

Holidays

Snacks/Appetizers

BY DIET

Dairy Free

Gluten Free

Paleo

Vegan

Vegetarian

BY FLAVOR

Almond Butter

Almond/Peanut Butter

Candy Pieces

Cashew Butter

Chocolate Hazelnut Butter

Nut Butter Cups

Peanut Butter

Savory

Sweet

Clear filter

filter all recipes

Grid

List

SEE MORE

filter all recipes

Breakfast

Desserts

Entrees

Holidays

Snacks/Appetizers

Dairy Free

Gluten Free

Paleo

Vegan

Vegetarian

Almond Butter

Almond/Peanut Butter

Candy Pieces

Cashew Butter

Chocolate Hazelnut Butter

Nut Butter Cups

Peanut Butter

Savory

Sweet

clear filters

[H2] OUR MISSION

[H2] OUR MISSION

Feeding Curiosity Since 2004

Sixteen years ago, our founder’s dream was to disrupt the food world by making more mindful and delicious nut butters. We started with a spark of curiosity. Could you take nut-butter on a bike ride? Could it be organic and crazy delicious? Why Not?!Since then, Why Not?! has become our rallying cry for innovation and exploration. Insatiable curiosity and a willingness to go against the grind drives all of our environmental and social work, pushing us to think bigger, be better, and go further.But we can’t do it alone. We’re building a collective that’s nuts about making the world a more resilient, well-fed place—and everyone is invited. From sustainable sourcing to pollinator protection, packaging waste to hunger relief, together we’re creating a better food system.

Because, Why Not?!

CHALLENGING OURSELVES

At JUSTIN'S®, we've never been the sit-back kind of company. We're always imagining,doing, and exploring. Always challenging ourselves to do and be better. We take this approach into every aspect of our business, from sourcing to packaging to employee well-being.

Ingredients & Sourcing

In order to make naturally delicious nut butters, snacks and organic nut butter cups, we’re constantly evaluating how we source ingredients. We’re always on the hunt for high-quality, sustainable ingredients, and we are not afraid to ask the tough questions about how they’re grown, handled and shipped.

At JUSTIN’S® we strive to source our ingredients as mindfully as possible and use organic ingredients whenever possible. All of our nut butter cups are made with organic ingredients and are USDA Certified Organic. While our nut butters and snacks are not certified, most of our secondary ingredients are organic.

JUSTIN’S® not only values mindfully-sourced ingredients, but also transparency. That’s why we strive to use sustainably sourced ingredients from domestic suppliers.

JUSTIN’S® is committed to sourcing the highest-quality ingredients, and we believe that people should be able to make informed choices about the foods they eat. That is why we only use Non-GMO Project Verified ingredients in our products.

From the beginning, JUSTIN’S® has been focused on the responsible sourcing of all our ingredients, including our palm oil, and we are constantly pushing the supply chain for advancements in this area. We are members of the RSPO (Roundtable on Sustainable Palm Oil), which currently represents about 20% of the total palm oil supply. The RSPO encourages sustainable growing practices and human rights initiatives at the farm level, while promoting education about the cultivation and use of certified sustainable palm oil. RSPO is the leading organization to date for sustainably sourced palm oil and JUSTIN’S® is proud to be among the companies who are actively involved. The palm oil used in our products is also considered orangutan friendly as part of our partnership with the Cheyenne Mountain Zoo, as it is sustainably sourced and deforestation free.

At JUSTIN’S® we strive for sustainability and conscientiousness in all of our work. We are proud to source Rainforest Alliance Certified™ cocoa for our products. This organization goes to great lengths to ensure the safety and quality of the farms from where we source our cocoa. Rainforest Alliance accomplishes this by defining the criteria for suitable labor conditions, educating and training its farmers, and monitoring labor practices on farms through the certification audits and specific studies. Additionally, our chocolate is organic, which prohibits the use of pesticides and chemical fertilizers, thus increasing soil biodiversity.
[IMG: Official logo for Rainforest Alliance in green]

Ingredients & Sourcing

In order to make naturally delicious nut butters, snacks and organic nut butter cups, we’re constantly evaluating how we source ingredients. We’re always on the hunt for high-quality, sustainable ingredients, and we are not afraid to ask the tough questions about how they’re grown, handled and shipped.

At JUSTIN’S® we strive to source our ingredients as mindfully as possible and use organic ingredients whenever possible. All of our nut butter cups are made with organic ingredients and are USDA Certified Organic. While our nut butters and snacks are not certified, most of our secondary ingredients are organic.

JUSTIN’S® not only values mindfully-sourced ingredients, but also transparency. That’s why we strive to use sustainably sourced ingredients from domestic suppliers.

JUSTIN’S® is committed to sourcing the highest-quality ingredients, and we believe that people should be able to make informed choices about the foods they eat. That is why we only use Non-GMO Project Verified ingredients in our products.

From the beginning, JUSTIN’S® has been focused on the responsible sourcing of all our ingredients, including our palm oil, and we are constantly pushing the supply chain for advancements in this area. We are members of the RSPO (Roundtable on Sustainable Palm Oil), which currently represents about 20% of the total palm oil supply. The RSPO encourages sustainable growing practices and human rights initiatives at the farm level, while promoting education about the cultivation and use of certified sustainable palm oil. RSPO is the leading organization to date for sustainably sourced palm oil and JUSTIN’S® is proud to be among the companies who are actively involved.

At JUSTIN’S® we strive for sustainability and conscientiousness in all of our work. We are proud to source Rainforest Alliance Certified™ cocoa for our products. This organization goes to great lengths to ensure the safety and quality of the farms from where we source our cocoa. Rainforest Alliance accomplishes this by defining the criteria for suitable labor conditions, educating and training its farmers, and monitoring labor practices on farms through the certification audits and specific studies. Additionally, our chocolate is organic, which prohibits the use of pesticides and chemical fertilizers, thus increasing soil biodiversity.

Most almonds in the world are treated with the chemical and known carcinogen propylene oxide (PPO). Instead of doing this, we’ve chosen to have all our almonds steam pasteurized.

Packaging

How we package our products matters, because we want to feel as good about our packaging as we do about the products inside. By constantly exploring sustainable packaging solutions and educating our consumers on packaging waste, we’re working to create a better food system and reduce our impact on the environment.

Our jars are recyclable and are produced without the intentional addition of BPA, so that people can feel good every time they enjoy a jar of our nut butter.

We’ve partnered with How2Recycle and are adding their logo onto our packaging so that we can better communicate how to properly dispose of our packaging.

Our team is constantly looking for more sustainable options for our packaging. Since we know we can’t do it alone, we’ve partnered with sustainable packaging organizations to find more environmentally friendly solutions.

In 2022, we transitioned to nut butter jars that use 30% less plastic (while holding the same amount of delicious nut butter). We’re proud of this step in our sustainability journey to help reduce the impact of our products on the environment by reducing virgin plastic and are continuing to seek more sustainable packaging options so that we can feel as good about our packaging as we do about the products inside.*16oz and 28oz jars

We’re constantly working on packaging solutions so we can feel as good about our packaging as we do the product inside. In 2010, we hosted the first-ever sustainable squeeze pack summit to discuss the state of the industry and how we can collectively make advancements in this space. We’ve made strides along the way, but a bio-based film that can hold nut butter still does not exist. Today, we are actively looking and testing different materials.

Packaging

How we package our products matters, because we want to feel as good about our packaging as we do about the products inside. By constantly exploring sustainable packaging solutions and educating our consumers on packaging waste, we’re working to create a better food system and reduce our impact on the environment.

Our jars are recyclable and are produced without the intentional addition of BPA, so that people can feel good every time they enjoy a jar of our nut butter.

We’ve partnered with How2Recycle and are adding their logo onto our packaging so that we can better communicate how to properly dispose of our packaging.

Our team is constantly looking for more sustainable options for our packaging. Since we know we can’t do it alone, we’ve partnered with sustainable packaging organizations to find more environmentally friendly solutions.

We’re constantly working on packaging solutions so we can feel as good about our packaging as we do the product inside. In 2010, we hosted the first-ever sustainable squeeze pack summit to discuss the state of the industry and how we can collectively make advancements in this space. We’ve made strides along the way, but a bio-based film that can hold nut butter still does not exist. Today, we are actively looking and testing different materials.

Business Culture

Caring for our employees and our community is at the heart of who we are at JUSTIN’S®. Our company culture is built on the idea that if we work together, we can find simple, practical solutions to helping others— and have a good time doing it.

[IMG: Workers moving parcels out of two big trucks on a sunny day in the middle of a grass field]

Business Culture

Caring for our employees and our community is at the heart of who we are at JUSTIN’S®. Our company culture is built on the idea that if we work together, we can find simple, practical solutions to helping others— and have a good time doing it.

[IMG: Workers moving parcels out of two big trucks on a sunny day in the middle of a grass field]

GOING FURTHER TOGETHER

We strive to make more than delicious snacks; we strive to make a difference. JUSTIN'S® collaborates with non-profit partners, industry partners, employees, and our community to protect and improve food systems that feed all of us. Because the best way to go further is together.

Pollinator Conservation

Pollinators are responsible for one in three bites of food we eat, and there would BEE no JUSTIN’S® products without them! But honeybees are dying off at a rate of 39% per year*. That’s why we’ve joined forces with national, state, and local organizations that are working to protect pollinators through habitat conservation and expansion, sustainable agriculture, research and education.Read more below about the partners we’re working with and look out for the pollinator-friendly badge on our product packaging, which showcases our commitment to protecting our buzzy little buddies.

Our Partners:
[IMG: growing gardens]
[IMG: xerces society]

[IMG: people and pollinators]

[IMG: PAM Project Apis m.]

[IMG: national honey boarder]

Located in our backyard in Boulder, Colorado, Growing Gardens is a local non-profit dedicated to enriching lives through sustainable nutrition, experiential education, and urban agriculture. Our contribution and volunteer days helps to plant and maintain Growing Gardens Pollinator Garden and provide scholarships and classroom visits for over 800 children to learn about pollinator conservation.

A non-profit recognized internationally as a leader in pollinator conservation. Over the past four decades, they have focused on protecting endangered species and their habitats, produced groundbreaking publications on insect conservation, reducing pesticide use and impacts, and trained thousands of farmers to protect and manage habitat.

A Colorado-based organization that works with both state and state government agencies and elected officials to encourage pollinator-friendly policies in land and facility management.

The National Honey Board promotes responsible industry practices to ensure the honey consumed every day is trustworthy and pure. They work with Project Apis m. on honey bee research projects designed to help honey bees and educate people about pollinator-friendly plants.

Pollinator Conservation

Pollinators are responsible for one in three bites of food we eat, and there would BEE no JUSTIN’S® products without them! But honeybees are dying off at a rate of 39% per year*. That’s why we’ve joined forces with national, state, and local organizations that are working to protect pollinators through habitat conservation and expansion, sustainable agriculture, research and education.Read more below about the partners we’re working with and look out for the pollinator-friendly badge on our product packaging, which showcases our commitment to protecting our buzzy little buddies.

Our Partners:
Growing Gardens
Xerces Society
People and Pollinators Action Network
The National Honey Board
Project Apis m.

Located in our backyard in Boulder, Colorado, Growing Gardens is a local non-profit dedicated to enriching lives through sustainable nutrition, experiential education, and urban agriculture. Our contribution and volunteer days helps to plant and maintain Growing Gardens Pollinator Garden and provide scholarships and classroom visits for over 800 children to learn about pollinator conservation.

A non-profit recognized internationally as a leader in pollinator conservation. Over the past four decades, they have focused on protecting endangered species and their habitats, produced groundbreaking publications on insect conservation, reducing pesticide use and impacts, and trained thousands of farmers to protect and manage habitat.

A Colorado-based organization that works with both state and state government agencies and elected officials to encourage pollinator-friendly policies in land and facility management.

The National Honey Board promotes responsible industry practices to ensure the honey consumed every day is trustworthy and pure. They work with Project Apis m. on honey bee research projects designed to help honey bees and educate people about pollinator-friendly plants.

< All Products

[H2] NUt Butter CUPS

< All Products

[H2] Nut Butter Cups

All Flavors

ALMONDS

CASHEWS

PEANUTS

[H4] JUSTIN'S®

[H3] Dark Chocolate Peanut Butter Cups

[H4] JUSTIN'S®

[H3] Milk Chocolate Peanut Butter Cups

[H4] JUSTIN'S®

[H3] White Chocolate Peanut Butter Cups

[H4] JUSTIN'S®

[H3] Dark Chocolate Crispy Peanut Butter Cups

[H4] JUSTIN'S®

[H3] Dark Chocolate Cashew Butter Cups

[H4] JUSTIN'S®

[H3] Dark Chocolate Almond Butter Cups

[H4] JUSTIN'S®

[H3] Mini Dark Chocolate Peanut Butter Cups

[H4] JUSTIN'S®

[H3] Mini Milk Chocolate Peanut Butter Cups

[H4] JUSTIN'S®

[H3] Super Dark Chocolate Peanut Butter Cups

[H4] JUSTIN'S®

[H3] Super Dark Chocolate Espresso Almond Butter Cups