Training Example: BUILT – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Food, Restaurants & Delivery
Generic Claims: the best food in town, authentic flavors, made with love, quality ingredients…
Red Flags: no food hygiene rating displayed, stock food photography, locally sourced claims without naming any supplier, award claims without verifiable source…
Semantic Drift Patterns: homepage claims fine dining but menu prices are casual, claims locally sourced but no suppliers named, homepage shows plated dishes but delivery menu is different items, claims authentic cuisine but menu is fusion with no cultural specificity…
Proof Expectations: food hygiene rating displayed, named ingredient suppliers and sources, chef background and culinary credentials, real food photography not stock images…

BUILT

(https://built.com) 📸 Data Snapshot: June 20, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE BUILT Protein Bars | The Best Tasting Protein Bar (https://built.com)
Title

BUILT Protein Bars | The Best Tasting Protein Bar

Meta

Discover a protein bar that actually tastes good! BUILT protein bars are the ultimate high-protein snack, fit to fuel every lifestyle.

H1 The first protein bar you’ll actually want to eat.
H2 Cookie Dough Chunk
H2 Mixed Puff Box
H2 Brownie Batter
H2 BUILT PUFF 12CT
H2 BUILT PUFF 4CT
H2 Sour Puff
H2 It's not a bar – it's a Puff.
H2 MINIONS AND MONSTERS, AND MO?!
H2 FAQS
H3 —
H3 PROTEIN
H3 COLLAGEN
H3 CALORIES
H3 How do I get my $15 Fandango Reward?
H3 Is there a different price for Canadians?
H3 Has anything changed with Sour Puff? 
H3 What is the shipping cost?
H3 I saw a flavor I wanted a few weeks ago but I can't find it on the site, where is it?
H3 What is product protection?
H3 Can I return or exchange a flavor?
NAV_HEADER_HEADING_REPEATED_BODY Shop All BUILT Protein Bars, Puffs, and More | BUILT (https://built.com/collections/shop-all/)
Title

Shop All BUILT Protein Bars, Puffs, and More | BUILT

Meta

Shop BUILT’s entire collection of protein bars, puffs, and bites. Enjoy high-protein, low-sugar snacks in a variety of flavors and mixed boxes.

H1 best protein bars
H2  Shop All
H2  Shop All
H2 Recently viewed
HEADER_HEADING_REPEATED_BODY (https://built.com/customer_authentication/redirect/)
HEADING_REPEATED_BODY_FOOTER Content Hub | All BUILT Blog Content | BUILT (https://built.com/blogs/content-hub/)
Title

Content Hub | All BUILT Blog Content | BUILT

Meta

Explore BUILT's content hub for expert insights on nutrition, wellness, fitness, and more! Stay inspired with exciting stories and industry updates!

H1 Content Hub
H2 The Smart Snacker’s Guide: How to Choose Nutritional Snack Bars…
H2 Do Protein Bars Really Give You Energy? The Science Explained
H2 The Complete Guide to Protein Bar Benefits: Why They’re More…
H2 What Do Protein Bars Actually Do for Your Body?
H2 How Protein Bars Can Boost Your Energy: A Comprehensive Guide
H2 The Ultimate Guide to Choosing Kid-Friendly Protein Bars
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://built.com) BUILT Protein Bars | The Best Tasting Protein Bar
[H2]
Cookie Dough Chunk

[H2]
Mixed Puff Box

[H2]
Brownie Batter

[H2] BUILT PUFF 12CT

[IMG: Minions and Monsters 12ct Variety Pack]
[IMG: Minions and Monsters 12ct Variety Pack]

Regular price
$29.99

Regular price

Sale price
$29.99

Minions and Monsters 12ct Variety Pack

16/17 grams Protein

(4528)
4528 total reviews

[IMG: Build Your Own Box]
[IMG: Build Your Own Box]

Regular price
$29.99

Regular price

$29.99
Sale price
$29.99

Build Your Own Box

15-17 grams Protein

(4526)
4526 total reviews

[IMG: 12ct Mixed Box]
[IMG: 12ct Mixed Box]

Regular price
$29.99

Regular price

Sale price
$29.99

12ct Mixed Box

15-17 grams Protein

(4526)
4526 total reviews

[IMG: Rocky Road Puff]
[IMG: Rocky Road Puff]

Regular price
$29.99

Regular price

Sale price
$29.99

Rocky Road Puff

15 grams Protein

(901)
901 total reviews

[IMG: Brownie Batter Puff]
[IMG: Brownie Batter Puff]

Regular price
$29.99

Regular price

Sale price
$29.99

Brownie Batter Puff

17 grams Protein

(4521)
4521 total reviews

[IMG: Cookie Dough Chunk Puff]
[IMG: Cookie Dough Chunk Puff]

Regular price
$29.99

Regular price

Sale price
$29.99

Cookie Dough Chunk Puff

15 grams Protein

(6134)
6134 total reviews

[IMG: Strawberries]
[IMG: Strawberries]

Regular price
$29.99

Regular price

Sale price
$29.99

Strawberries 'N Cream Puff

15 grams Protein

(3093)
3093 total reviews

[IMG: Cookies]
[IMG: Cookies]

Regular price
$29.99

Regular price

Sale price
$29.99

Cookies 'N Cream Puff

17 grams Protein

(1665)
1665 total reviews

[IMG: A blue box of 12 BUILT coconut puffs on a white background.]
[IMG: A BUILT coconut puff shown inside and outside of the wrapper on a white background.]

Regular price
$29.99

Regular price

Sale price
$29.99

Coconut Puff

17 grams Protein

(4025)
4025 total reviews

[IMG: Chocolate Milkshake Puff]
[IMG: Chocolate Milkshake Puff]

Regular price
$29.99

Regular price

Sale price
$29.99

Chocolate Milkshake Puff

17 grams Protein

(1887)
1887 total reviews

[IMG: Peanut Butter Cup Puff]
[IMG: Peanut Butter Cup Puff]

Regular price
$29.99

Regular price

Sale price
$29.99

Peanut Butter Cup Puff

17 grams Protein

(2463)
2463 total reviews

[IMG: A yellow box of 12 BUILT salted caramel puffs on a white background.]
[IMG: A BUILT salted caramel puff shown inside and outside of the wrapper on a white background.]

Regular price
$29.99

Regular price

Sale price
$29.99

Salted Caramel Puff

17 grams Protein

(6576)
6576 total reviews

[IMG: Lemon Meringue Pie Puff]
[IMG: Lemon Meringue Pie Puff]

Regular price
$29.99

Regular price

Sale price
$29.99

Lemon Meringue Pie Puff

16 grams Protein

(929)
929 total reviews

[IMG: A green box of 12 BUILT mint chip puffs on a white background.]
[IMG: A BUILT mint chip puff shown both inside and outside of the wrapper on a white background.]

Regular price
$29.99

Regular price

Sale price
$29.99

Mint Chip Puff

17 grams Protein

(2338)
2338 total reviews

[H2] BUILT PUFF 4CT

[IMG: Brownie Batter Puff 4ct]
[IMG: Brownie Batter Puff 4ct]

Regular price
$10.99

Regular price

$10.00
Sale price
$10.99

Brownie Batter Puff 4ct

17 grams Protein

(4521)
4521 total reviews

[IMG: Cookie Dough Chunk Puff 4ct]
[IMG: Cookie Dough Chunk Puff 4ct]

Regular price
$10.99

Regular price

$10.00
Sale price
$10.99

Cookie Dough Chunk Puff 4ct

15 grams Protein

(6134)
6134 total reviews

[IMG: Rocky Road Puff 4ct]
[IMG: Rocky Road Puff 4ct]
Limited Release

Regular price
$10.99

Regular price

Sale price
$10.99

Rocky Road Puff 4ct

15 grams Protein

(901)
901 total reviews

[IMG: Peanut Butter Cup Puff 4ct]
[IMG: Peanut Butter Cup Puff 4ct]

Regular price
$10.99

Regular price

$10.00
Sale price
$10.99

Peanut Butter Cup Puff 4ct

17 grams Protein

(2461)
2461 total reviews

[IMG: Coconut Puff 4ct]
[IMG: Coconut Puff 4ct]

Regular price
$10.99

Regular price

$10.00
Sale price
$10.99

Coconut Puff 4ct

17 grams Protein

(4025)
4025 total reviews

[IMG: Mint Chip Puff 4ct]
[IMG: Mint Chip Puff 4ct]

Regular price
$10.99

Regular price

$10.00
Sale price
$10.99

Mint Chip Puff 4ct

17 grams Protein

(2338)
2338 total reviews

[IMG: Salted Caramel Puff 4ct]
[IMG: Salted Caramel Puff 4ct]

Regular price
$10.99

Regular price

$10.99
Sale price
$10.99

Salted Caramel Puff 4ct

17 grams Protein

(6576)
6576 total reviews

[IMG: Strawberries]
[IMG: Strawberries]

Regular price
$10.99

Regular price

$10.00
Sale price
$10.99

Strawberries 'N Cream Puff 4ct

15 grams Protein

(3093)
3093 total reviews

[IMG: Cookies]
[IMG: Cookies]

Regular price
$10.99

Regular price

$10.00
Sale price
$10.99

Cookies 'N Cream Puff 4ct

17 grams Protein

(1665)
1665 total reviews

[IMG: Build Your Own Box]
[IMG: Build Your Own Box]

Regular price
$29.99

Regular price

$29.99
Sale price
$29.99

Build Your Own Box

15-17 grams Protein

(4526)
4526 total reviews

[IMG: Blue Razz Blast Sour Puff 4ct]
[IMG: Blue Razz Blast Sour Puff 4ct]

Regular price
$10.99

Regular price

$10.00
Sale price
$10.99

Blue Razz Blast Sour Puff 4ct

16 grams Protein

(169)
169 total reviews

[IMG: Green Apple Crush Sour Puff 4ct]
[IMG: Green Apple Crush Sour Puff 4ct]

Regular price
$10.99

Regular price

$10.00
Sale price
$10.99

Green Apple Crush Sour Puff 4ct

16 grams Protein

(244)
244 total reviews

[IMG: Sweet Peach Punch Sour Puff 4ct]
[IMG: Sweet Peach Punch Sour Puff 4ct]

Regular price
$10.99

Regular price

$10.00
Sale price
$10.99

Sweet Peach Punch Sour Puff 4ct

16 grams Protein

(306)
306 total reviews

[IMG: Pink Lemonade Squeeze Sour Puff 4ct]
[IMG: Pink Lemonade Squeeze Sour Puff 4ct]
Limited Release

Regular price
$10.99

Regular price

Sale price
$10.99

Pink Lemonade Squeeze Sour Puff 4ct

16 grams Protein

(825)
825 total reviews

[IMG: Tropical Mango Burst Sour Puff 4ct]
[IMG: Tropical Mango Burst Sour Puff 4ct]
Limited Release

Regular price
$10.99

Regular price

Sale price
$10.99

Tropical Mango Burst Sour Puff 4ct

16 grams Protein

(825)
825 total reviews

[IMG: Watermelon Splash Sour Puff 4ct]
[IMG: Watermelon Splash Sour Puff 4ct]
Limited Release

Regular price
$10.99

Regular price

Sale price
$10.99

Watermelon Splash Sour Puff 4ct

16 grams Protein

(825)
825 total reviews

[H2] Sour Puff

[IMG: Tropical Mango Burst]
[IMG: Tropical Mango Burst]
Almost Gone!

Regular price
$29.99

Regular price

Sale price
$29.99

Tropical Mango Burst

16 grams Protein

(825)
825 total reviews

[IMG: Watermelon Splash]
[IMG: Watermelon Splash]

Regular price
$29.99

Regular price

Sale price
$29.99

Watermelon Splash

16 grams Protein

(825)
825 total reviews

[IMG: Pink Lemonade Squeeze]
[IMG: Pink Lemonade Squeeze]

Regular price
$29.99

Regular price

Sale price
$29.99

Pink Lemonade Squeeze

16 grams Protein

(825)
825 total reviews

[IMG: 12ct. Sour Puff Variety Box]
[IMG: 12ct. Sour Puff Variety Box]

Regular price
$29.99

Regular price

Sale price
$29.99

12ct. Sour Puff Variety Box

16 grams Protein

(654)
654 total reviews

[IMG: Blue Razz Blast]
[IMG: Blue Razz Blast]

Regular price
$29.99

Regular price

Sale price
$29.99

Blue Razz Blast

16 grams Protein

(169)
169 total reviews

[IMG: Sweet Peach Punch]
[IMG: Sweet Peach Punch]

Regular price
$29.99

Regular price

Sale price
$29.99

Sweet Peach Punch

16 grams Protein

(306)
306 total reviews

[IMG: Green Apple Crush]
[IMG: Green Apple Crush]

Regular price
$29.99

Regular price

Sale price
$29.99

Green Apple Crush

16 grams Protein

(244)
244 total reviews

[IMG: Build Your Own Box]
[IMG: Build Your Own Box]

Regular price
$29.99

Regular price

$29.99
Sale price
$29.99

Build Your Own Box

15-17 grams Protein

(4526)
4526 total reviews

[H2] It's not a bar - it's a Puff.

[H3] ---

[IMG: surfer dude eating a BUILT puff]
[IMG: 17 grams protein]
[H3] PROTEIN
Aftertaste-free thanks to a premium blend of protein.

[IMG: girl laughing and socializing about to eat a BUILT puff]
[IMG: Plus Collagen Protein]
[H3] COLLAGEN
Shine on with added collagen.

[IMG: man working on a laptop and eating a BUILT puff]
[IMG: 140 Calories]
[H3] CALORIES
Indulgence you'll feel good about.

*Nutritional values may vary by flavor, ingredients, and inclusions. For exact details, please refer to the packaging of each flavor.

“Multiple flavors that are all so incredible! How have I lived without these in my life until now?”
—Melanie
WHAT THE PUFF SNACKERS SAY

Natural Flavors
[H2]
MINIONS AND MONSTERS, AND MO?!

High Quality Ingredients
Protein Packed

[H2] FAQS

[H3]
How do I get my $15 Fandango Reward?

Simple! Just follow the link HERE and find all the details!

[H3]
Is there a different price for Canadians?

As of September 1, 2025 the tariffs have been removed, so the CAD price is the exact equivalent to the USD price! If you have any questions, feel free to reach out, support@built.com

[H3]
Has anything changed with Sour Puff?

Yes, we've leveled up! All three flavors, Blue Razz Blast, Green Apple Crush, and Sweet Peach Punch, are now being produced with an enhanced, next-level flavor profile.We've fine-tuned the sweet-tart balance to deliver even bolder, more vibrant candy-like taste in every bite, while keeping that signature soft, marshmallowy puff texture and sour-coated crunch you love. The result? A bigger pucker, more intense flavor explosion, and an all-around epic party in your mouth, with 16g of protein and just 150 calories per bar.Same great Sour Puff experience, now tasting even better. Grab some and taste the upgrade!

[H3]
What is the shipping cost?

We offer free standard shipping on most orders across the contiguous United States!Your package typically arrives in 4–8 business days (weekends and holidays not included in the delivery window).Need it faster? Choose our expedited shipping option for just $7.50 — most orders arrive in 1–3 business days (again, business days only).Note: Orders under $19.99 incur a flat $6.95 shipping fee.Happy shopping — we’ll get your order on its way quickly!

[H3]
I saw a flavor I wanted a few weeks ago but I can't find it on the site, where is it?

At Built, we’re proud to manufacture and ship all our bars ourselves—because of that, we can bring you Limited Time Only flavors (LTOs) on the regular! Some fan favorites might make a comeback, but most LTOs are a one-and-done deal—once they’re gone, they’re gone!Don’t worry, though—we’ve got your back with a lineup of classic flavors that are always available. To spot an LTO, just look for the "Limited Release" tag. If it’s tagged, you’ll want to snag it while you can. If not, it’ll be here waiting for you on your next visit. Happy snacking!

[H3]
What is product protection?

Product Protection covers your package from loss, damage, or theft. In the case that your package is affected, we will replace it for free. This does not include physical packaging of any kind.

[H3]
Can I return or exchange a flavor?

We do offer a one-time Taste Guarantee! If a flavor doesn't meet your expectations, we can provide you with a gift card for a new box on your next order.
12692 chars
SUB-PAGE (https://built.com/collections/shop-all/) Shop All BUILT Protein Bars, Puffs, and More | BUILT
Skip to product grid

Skip to product grid

[H2]  Shop All

[IMG: Chocolate Milkshake Puff]
[IMG: Chocolate Milkshake Puff]

Regular price
$29.99

Regular price

Sale price
$29.99

Chocolate Milkshake Puff

17 grams Protein

(1887)
1887 total reviews

[IMG: Strawberries]
[IMG: Strawberries]

Regular price
$29.99

Regular price

Sale price
$29.99

Strawberries 'N Cream Puff

15 grams Protein

(3093)
3093 total reviews

[IMG: Brownie Batter Puff]
[IMG: Brownie Batter Puff]

Regular price
$29.99

Regular price

Sale price
$29.99

Brownie Batter Puff

17 grams Protein

(4521)
4521 total reviews

[IMG: Cookies]
[IMG: Cookies]

Regular price
$29.99

Regular price

Sale price
$29.99

Cookies 'N Cream Puff

17 grams Protein

(1665)
1665 total reviews

[IMG: Build Your Own Box]
[IMG: Build Your Own Box]

Regular price
$29.99

Regular price

$29.99
Sale price
$29.99

Build Your Own Box

15-17 grams Protein

(4526)
4526 total reviews

[IMG: 12ct Mixed Box]
[IMG: 12ct Mixed Box]

Regular price
$29.99

Regular price

Sale price
$29.99

12ct Mixed Box

15-17 grams Protein

(4526)
4526 total reviews

[IMG: Cookie Dough Chunk Puff]
[IMG: Cookie Dough Chunk Puff]

Regular price
$29.99

Regular price

Sale price
$29.99

Cookie Dough Chunk Puff

15 grams Protein

(6134)
6134 total reviews

[IMG: Peanut Butter Cup Puff]
[IMG: Peanut Butter Cup Puff]

Regular price
$29.99

Regular price

Sale price
$29.99

Peanut Butter Cup Puff

17 grams Protein

(2463)
2463 total reviews

[IMG: A blue box of 12 BUILT coconut puffs on a white background.]
[IMG: A BUILT coconut puff shown inside and outside of the wrapper on a white background.]

Regular price
$29.99

Regular price

Sale price
$29.99

Coconut Puff

17 grams Protein

(4025)
4025 total reviews

[IMG: A yellow box of 12 BUILT salted caramel puffs on a white background.]
[IMG: A BUILT salted caramel puff shown inside and outside of the wrapper on a white background.]

Regular price
$29.99

Regular price

Sale price
$29.99

Salted Caramel Puff

17 grams Protein

(6576)
6576 total reviews

[IMG: Lemon Meringue Pie Puff]
[IMG: Lemon Meringue Pie Puff]

Regular price
$29.99

Regular price

Sale price
$29.99

Lemon Meringue Pie Puff

16 grams Protein

(929)
929 total reviews

[IMG: A green box of 12 BUILT mint chip puffs on a white background.]
[IMG: A BUILT mint chip puff shown both inside and outside of the wrapper on a white background.]

Regular price
$29.99

Regular price

Sale price
$29.99

Mint Chip Puff

17 grams Protein

(2338)
2338 total reviews

[IMG: Churro Puff]
[IMG: Churro Puff]

Regular price
$29.99

Regular price

Sale price
$29.99

Churro Puff

17 grams Protein

(1893)
1893 total reviews

[IMG: A yellow box of 12 BUILT s]
[IMG: A BUILT s]

Regular price
$29.99

Regular price

Sale price
$29.99

S'mores Chunk Puff

15 grams Protein

(1404)
1404 total reviews

[IMG: 12ct. Sour Puff Variety Box]
[IMG: 12ct. Sour Puff Variety Box]

Regular price
$29.99

Regular price

Sale price
$29.99

12ct. Sour Puff Variety Box

16 grams Protein

(654)
654 total reviews

[IMG: Pink Lemonade Squeeze]
[IMG: Pink Lemonade Squeeze]

Regular price
$29.99

Regular price

Sale price
$29.99

Pink Lemonade Squeeze

16 grams Protein

(825)
825 total reviews

[IMG: Sweet Peach Punch]
[IMG: Sweet Peach Punch]

Regular price
$29.99

Regular price

Sale price
$29.99

Sweet Peach Punch

16 grams Protein

(306)
306 total reviews

[IMG: Green Apple Crush]
[IMG: Green Apple Crush]

Regular price
$29.99

Regular price

Sale price
$29.99

Green Apple Crush

16 grams Protein

(244)
244 total reviews

[IMG: Blue Razz Blast]
[IMG: Blue Razz Blast]

Regular price
$29.99

Regular price

Sale price
$29.99

Blue Razz Blast

16 grams Protein

(169)
169 total reviews

[IMG: Watermelon Splash]
[IMG: Watermelon Splash]

Regular price
$29.99

Regular price

Sale price
$29.99

Watermelon Splash

16 grams Protein

(825)
825 total reviews

[IMG: Tropical Mango Burst]
[IMG: Tropical Mango Burst]
Almost Gone!

Regular price
$29.99

Regular price

Sale price
$29.99

Tropical Mango Burst

16 grams Protein

(825)
825 total reviews

[IMG: Minions and Monsters 12ct Variety Pack]
[IMG: Minions and Monsters 12ct Variety Pack]

Regular price
$29.99

Regular price

Sale price
$29.99

Minions and Monsters 12ct Variety Pack

16/17 grams Protein

(4528)
4528 total reviews

Skip to product grid

Skip to product grid

[H2]  Shop All

[IMG: Chocolate Milkshake Puff]
[IMG: Chocolate Milkshake Puff]

Regular price
$29.99

Regular price

Sale price
$29.99

Chocolate Milkshake Puff

17 grams Protein

(1887)
1887 total reviews

[IMG: Strawberries]
[IMG: Strawberries]

Regular price
$29.99

Regular price

Sale price
$29.99

Strawberries 'N Cream Puff

15 grams Protein

(3093)
3093 total reviews

[IMG: Brownie Batter Puff]
[IMG: Brownie Batter Puff]

Regular price
$29.99

Regular price

Sale price
$29.99

Brownie Batter Puff

17 grams Protein

(4521)
4521 total reviews

[IMG: Cookies]
[IMG: Cookies]

Regular price
$29.99

Regular price

Sale price
$29.99

Cookies 'N Cream Puff

17 grams Protein

(1665)
1665 total reviews

[IMG: Build Your Own Box]
[IMG: Build Your Own Box]

Regular price
$29.99

Regular price

$29.99
Sale price
$29.99

Build Your Own Box

15-17 grams Protein

(4526)
4526 total reviews

[IMG: 12ct Mixed Box]
[IMG: 12ct Mixed Box]

Regular price
$29.99

Regular price

Sale price
$29.99

12ct Mixed Box

15-17 grams Protein

(4526)
4526 total reviews

[IMG: Cookie Dough Chunk Puff]
[IMG: Cookie Dough Chunk Puff]

Regular price
$29.99

Regular price

Sale price
$29.99

Cookie Dough Chunk Puff

15 grams Protein

(6134)
6134 total reviews

[IMG: Peanut Butter Cup Puff]
[IMG: Peanut Butter Cup Puff]

Regular price
$29.99

Regular price

Sale price
$29.99

Peanut Butter Cup Puff

17 grams Protein

(2463)
2463 total reviews

[IMG: A blue box of 12 BUILT coconut puffs on a white background.]
[IMG: A BUILT coconut puff shown inside and outside of the wrapper on a white background.]

Regular price
$29.99

Regular price

Sale price
$29.99

Coconut Puff

17 grams Protein

(4025)
4025 total reviews

[IMG: A yellow box of 12 BUILT salted caramel puffs on a white background.]
[IMG: A BUILT salted caramel puff shown inside and outside of the wrapper on a white background.]

Regular price
$29.99

Regular price

Sale price
$29.99

Salted Caramel Puff

17 grams Protein

(6576)
6576 total reviews

[IMG: Lemon Meringue Pie Puff]
[IMG: Lemon Meringue Pie Puff]

Regular price
$29.99

Regular price

Sale price
$29.99

Lemon Meringue Pie Puff

16 grams Protein

(929)
929 total reviews

[IMG: A green box of 12 BUILT mint chip puffs on a white background.]
[IMG: A BUILT mint chip puff shown both inside and outside of the wrapper on a white background.]

Regular price
$29.99

Regular price

Sale price
$29.99

Mint Chip Puff

17 grams Protein

(2338)
2338 total reviews

[IMG: Churro Puff]
[IMG: Churro Puff]

Regular price
$29.99

Regular price

Sale price
$29.99

Churro Puff

17 grams Protein

(1893)
1893 total reviews

[IMG: A yellow box of 12 BUILT s]
[IMG: A BUILT s]

Regular price
$29.99

Regular price

Sale price
$29.99

S'mores Chunk Puff

15 grams Protein

(1404)
1404 total reviews

[IMG: 12ct. Sour Puff Variety Box]
[IMG: 12ct. Sour Puff Variety Box]

Regular price
$29.99

Regular price

Sale price
$29.99

12ct. Sour Puff Variety Box

16 grams Protein

(654)
654 total reviews

[IMG: Pink Lemonade Squeeze]
[IMG: Pink Lemonade Squeeze]

Regular price
$29.99

Regular price

Sale price
$29.99

Pink Lemonade Squeeze

16 grams Protein

(825)
825 total reviews

[IMG: Sweet Peach Punch]
[IMG: Sweet Peach Punch]

Regular price
$29.99

Regular price

Sale price
$29.99

Sweet Peach Punch

16 grams Protein

(306)
306 total reviews

[IMG: Green Apple Crush]
[IMG: Green Apple Crush]

Regular price
$29.99

Regular price

Sale price
$29.99

Green Apple Crush

16 grams Protein

(244)
244 total reviews

[IMG: Blue Razz Blast]
[IMG: Blue Razz Blast]

Regular price
$29.99

Regular price

Sale price
$29.99

Blue Razz Blast

16 grams Protein

(169)
169 total reviews

[IMG: Watermelon Splash]
[IMG: Watermelon Splash]

Regular price
$29.99

Regular price

Sale price
$29.99

Watermelon Splash

16 grams Protein

(825)
825 total reviews

[IMG: Tropical Mango Burst]
[IMG: Tropical Mango Burst]
Almost Gone!

Regular price
$29.99

Regular price

Sale price
$29.99

Tropical Mango Burst

16 grams Protein

(825)
825 total reviews

[IMG: Minions and Monsters 12ct Variety Pack]
[IMG: Minions and Monsters 12ct Variety Pack]

Regular price
$29.99

Regular price

Sale price
$29.99

Minions and Monsters 12ct Variety Pack

16/17 grams Protein

(4528)
4528 total reviews

Discover our most loved, most reviewed, and highest rated — all in one place: the
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[IMG: Absolutely phenomenal bars I’m so addicted. Shipping and delivery was super fast and reliable. Will definitely be ordering again.]
“Absolutely phenomenal bars I’m so addicted. Shipping and delivery was super fast and reliable. Will definitely be ordering again."
— Sydney S.
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June 18, 2026

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June 16, 2026

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        "sameAs": [
            "",
            "",
            "",
            "",
            "",
            "",
            "",
            "",
            ""
        ],
        "url": "https://built.com"
    }
]

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Food, Restaurants & Delivery
42.4 Avg BS

Based on 2707 businesses audited.

BS Detector

Food, Restaurants & Delivery BS: BUILT (built.com)

https://built.com 📍 Industry: Food, Restaurants & Delivery
23 BS / 100

BUILT is a high-substance, product-led site that successfully avoids the ‘hot air’ trap by prioritizing macro-nutrient data and transparent pricing over generic lifestyle fluff. Its primary BS risk is the use of unverified internal review loops, but its unique product positioning and technical transparency make it a low-BS outlier in the supplement industry.

Info Density Power-words vs. Substance ratio.
6
20% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
10
50% BS
Commodity Fingerprint Detection of industry clichés/templates.
3
20% BS
Identity & Authority Expert verifiability & Schema depth.
4
27% BS

Integrate third-party review verification (e.g., Okendo or Trustpilot) to move reviews from ‘Trust Theatre’ to ‘Verified Proof.’ Add Person schema and professional bios for the R&D team or lead nutritionist to close the authority gap. Link the ‘aftertaste-free’ claim to a specific ingredient methodology or blinded taste test result to provide technical substance to a subjective claim.

The website perfectly aligns with the Food and Delivery industry, specifically targeting the high-protein snack market. The content focuses entirely on product specifications, nutritional data, and e-commerce logistics for their proprietary protein bars and puffs.

“The score of 23 is driven primarily by Trust Theatre (internal reviews without external verification) and minor Identity Gaps (lack of named expert credentials). The site scored exceptionally well in Semantic Coherence and Information Density, as it provides nearly all the technical data a consumer needs to verify macro-nutrient claims without wading through marketing jargon.”

Verified Analysis Date: June 20, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation