Training Example: Whyte and Mackay Limited – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] Whyte and MacKay

[H2] NOW LOOKING SURPRISINGLY SMOOTH

Scroll down

[H2]
NEW BOTTLE
SAME SMOOTH WHISKY

[IMG: new-bottle-revised.png]

[H2]
Blended

Scotch Whisky

[H3] Colour
Rich mahogany gold with glittering amber.
[H3] Nose
Smooth with warm appealing highlights of marzipan, Manuka honey, creamy caramel and Demerara sugar, followed by whispers of glazed pineapple, cider apples and praline chocolate.
[H3] Taste
It begins with mellow and exhilarating flavours of tropical fruits, rose hip syrup, caramelized orange segments and macaroons and finishes with peaches in syrup, liquorice and Seville marmalade.

[H2]
Award Winning

Whisky

We have our Master Blender and his triple maturation process to thank for a sampling room full of prestigious awards for taste and quality since 2011.
[IMG: International Spirits Competition, Gold Award, 2015 (Whyte & Mackay Blended Scotch Whisky)]
[IMG: San Francisco Wine and Spirits Competition, Gold Award, 2012 (Whyte & Mackay 13 Year Old)]
[IMG: International Wines and Spirits Competition, Gold Award, 2014 (Whyte & Mackay Blended Scotch Whisky)]
[IMG: International Wines and Spirits Competition, Gold Award, 2013 (Whyte & Mackay Blended Scotch Whisky)]
[IMG: International Wines and Spirits Competition, Gold Award, 2013 (Whyte & Mackay 13 Year Old)]
[IMG: International Wines and Spirits Competition, Gold Award, 2018 (Whyte & Mackay Blended Scotch Whisky)]
[IMG: International Wines and Spirits Competition, Gold Award, 2020 (Whyte & Mackay Blended Scotch Whisky)]

[H2]
Light
Spirit Drink

[H3] Whyte & Mackay Light
A lighter spirit drinker from Scotland, made from Scotch whisky married with Sherry. Crafted by the expert distillers at Whyte & Mackay, this spirit drink has been enriched by sweet Sherry casks and freshly emptied Bourbon barrels.
[H3] Taste
Smooth with a subtle hint of smoke. Perfect straight, over ice, or with your favourite mixer.

[IMG: light-on-white.png (3)]

[H2]
A new

lighter spirit

[H2]
Our

Story

Whyte and Mackay can trace its roots back to 1844 in Glasgow. And if time has taught us anything, it’s how to perfect our consistently smooth and rich tasting whisky. That’s partly thanks to our triple maturation process and partly down to the abiding genius of our third generation master blender and those who came before him.
We’d like to tell you more about our story. If you read on, we’ll take you on a journey from back in the day to right now, a journey from grain to glass. It’s the story of how we blend our smoother, richer tasting whisky. And if you want to hear about our many awards, well, we’ll tell you about those, too.

[H2]
Our Triple

Maturation Process

The secret behind the award-winning taste of Whyte & Mackay is our triple maturation process and the way we blend to make sure no single whisky dominates another, creating a harmony of flavours that work together to produce our famous smoother, richer taste.
The story begins with choosing the finest aged single malts and aged grain whiskies from two of Scotland's most famous distilling regions, Highland and Speyside. Then we carefully age the malt whisky whilst separately aging the grain whisky. Most blended whiskies stop at this stage but Whyte and Mackay add an additional step.
The final chapter of the maturation story sees the marrying of these two different whiskies in sherry casks. This triple maturation process produces a whisky rich in colour with golden highlights, round and full on the nose with smooth, rich flavours of honey and fruits. As in life, we believe the more dedication and effort we put in, the more you will be rewarded.

Discover more about triple maturation

[H2]
Our blending
process

We’ll let our master blender tell you a bit about how he blends Whyte & Mackay’s Scotch Whisky to get our award-winning smoother, richer taste.

I believe our triple maturation process gives the blend the key to its success - time. Time to harmonise and time to form a perfect union; an ideal partnership.

Whiskies are like people. Each has its own personality and particular 'weight'. Each will be dressed differently, and will change through time. Just as we inevitably judge people and group them into types, so I categorise whiskies in a similar manner. Based on personal experience, I have, over the years, collated my own family tree.

Just because a blend contains a high percentage of malt, this does not mean it is necessarily going to 'glow'. It is all down to selecting the ideal available malts at the optimum ages but more importantly, pairing them with their ideal partners. Only then will the relationship blossom. That's glow.

[H2]
Our

History

The River Clyde is where our story started, an area better known for its shipbuilding. In fact, at that time, one in every five ships sailing the seas was built and launched here.
So when James Whyte and Charles Mackay saw an opportunity to provide the hard working residents of Glasgow with an alternative to Cognac, our superior blended whisky, Whyte & Mackay was launched.
And as the population of Glasgow grew with immigration from the Highlands, Ireland and Europe, so did the popularity of Whyte & Mackay.
That popularity lives on today, as does the pride and passion of our two founding fathers - James Whyte and Charles Mackay - in every glass of our whisky.

[H2]
Our Heart
Is In Glasgow

The ship yards may have fallen silent, but the long legacy of strong communities of people working together and the proud heritage of craftsmanship shared by many have left their imprint on Glasgow. It's left its mark on us too and is part of who we are today.
Much like the legendary warm welcome you'd expect from Glasgow, Whyte and Mackay would like to extend that welcome to our whisky also - wherever you happen to be in the world.

[H2]
We're

Always Open

If you’d like to get in touch, fill in the form below and we’ll get back to you as soon as possible.

[H2]
Join Our

Newsletter

And enjoy exclusive updates about products & service, promotions, special offers, news & events delivered straight to your inbox.

[H1] Press

For all press related enquiries, please contact:

Head of Communication and Corporate Relations
Kieran Healey-Ryder
[email protected]

[H1]

[H1] Terms of use

Whyte and Mackay Limited
St Vincent Plaza 319 St Vincent Street Glasgow G2 5LP
VAT Registration Number: 556618711Company Registration Number: SC014456
This legal notice applies to the entire contents of this World Wide Web site (the “Site”) and to any correspondence by e-mail between us (collectively “Electronic Media”).
The use and access of this Site is subject to the terms and conditions set out below (“Terms”). Please read these Terms before using or accessing the Site.
By using or accessing the Site or any part thereof you agree to be bound by the Terms.
[H2] INTELLECTUAL PROPERTY

The phrase “Intellectual Property” means all copyright, know-how, confidential information, technical information, trade secrets, business names, trademarks, service marks, business or trade names, patents, utility models, design rights (whether registrable or otherwise), semi-conductor topography rights, database rights, all rights in the nature of unfair competition rights or rights to sue for passing-off and any other intellectual property rights whether registered or unregistered or any application therefore subsisting anywhere in the world from time to time or any other property.
Unless stated otherwise, all product names, information, designs, logos, titles, text, images, audio, video, software or other content (“Content”) within the Electronic Media are the Intellectual Property of Whyte and Mackay Limited, its affiliates or its licensors and any relevant trade marks used are the property of the respective owners.
Subject to the “Use of the Electronic Media” section below, nothing contained within the Electronic Media should be construed as granting, by implication, estoppel or otherwise, any licence or right to use any of Whyte and Mackay Limited’s Intellectual Property displayed on the Electronic Media without the prior written permission of Whyte and Mackay Limited.
[H2] USE OF THE ELECTRONIC MEDIA

Whyte and Mackay Limited maintains the Electronic Media for your personal entertainment, information, education and communication. Please feel free to browse the Site. You may download Content on the Electronic Media for non-commercial, personal use only provided you also retain all copyright and other proprietary notices contained on the Content. You may not, however distribute, modify, transmit, re-use, re-post or use any or all of the Content for public or commercial purposes without Whyte and Mackay Limited’s prior written permission. Changes periodically are made to the content on this Site without notice.
Any unauthorised downloading, re-transmission or other copying or modification of any of the Content may be in breach of statutory or common law rights which could be the subject of legal action.
Whyte and Mackay Limited disclaim all liability which may result from any unauthorised reproduction or use of the information of the Site. All rights not expressly granted are reserved by Whyte and Mackay Limited.
[H2] WARRANTIES

Whyte and Mackay Limited is providing the Electronic Media to you free of charge and on an “as is” and “as available” basis. Whyte and Mackay Limited does not provide any warranties in connection with the Electronic Media. Accordingly, to the maximum extent Whyte and Mackay Limited is permitted by law, Whyte and Mackay Limited provides you with the Electronic Media on the basis that Whyte and Mackay Limited excludes all representations (except fraudulent representations), warranties, conditions and other terms (including without limitation the conditions implied by law of satisfactory quality, fitness for purpose and the use of reasonable care and skill) which but for this notice would have effect in relation to the Electronic Media. Whyte and Mackay Limited also excludes all responsibility for any amount or kind of loss or damage that may result to you or a third party as a result of providing the Electronic Media, including but not limited to loss or damage due to viruses of whatsoever nature that may infect your computer equipment, software, data or other property on account of your access to, use of, or browsing the Site or your downloading of any Content from the Electronic Media or any sites linked to the Site.
Whyte and Mackay makes no warranty that (1) the Site will meet your requirements; (2) the Site will be uninterrupted, timely, secure or error free; or (3) any information that may be obtained from the use of the Site will be accurate or reliable.
[H2] LIMITATION OF LIABILITY

Whyte and Mackay Limited, any other party (whether or not involved in creating, producing, maintaining or delivering the Electronic Media), and any of Whyte and Mackay Limited’s holding companies, subsidiaries or affiliated companies (“Affiliates”) and the offices, directors, employees, shareholders or agents of any of them shall not be liable in connection with the Electronic Media in any way (or in connection with the use of, performance of, or your browsing in, or your links to, other sites from the Electronic Media), for any loss or damages of any kind howsoever arising, including without limitation, any direct, indirect, punitive or consequential loss or damages or any loss of income, profits, goodwill, data, contracts and whether or not advised of the possibility of such damages and whether in tort (or delict) (including negligence), contract or otherwise.
However, nothing in this legal notice shall exclude or limit Whyte and Mackay Limited’s liability for fraud or for death or personal injury caused by its negligence.
[H2] UNAFFILIATED PRODUCTS AND WEBSITES

Descriptions of, or references to, third party products, publications or third party websites not owned by Whyte and Mackay Limited or its Affiliates do not imply any form of endorsement of that third party product, publication or website. Whyte and Mackay Limited has not reviewed the Content on websites other than the Site and is not responsible for it. Whyte and Mackay Limited disclaims responsibility for all representations made or implied in relation to products, publications or websites not owned or wholly controlled by Whyte and Mackay Limited. Your linking to any third party website is at your own risk and you acknowledge and agree that Whyte and Mackay Limited shall not be responsible or liable, directly or indirectly for any damage or loss caused by or in connection with use of or reliance on any material displayed on a third party website not under Whyte and Mackay Limited’s ownership or complete control.
The Content displayed on the Site including any information regarding the price or availability of products and/or services available via any third party website is believed to be reliable when displayed but Whyte and Mackay Limited can not guarantee that such Content will be accurate, complete and current at all times.
[H2] COMMUNICATION VIA THE ELECTRONIC MEDIA

You shall not post or transmit any statement, material or content that is unlawful, obscene, indecent, libellous, pornographic, seditious, offensive, defamatory, threatening, abusive, liable to incite racial hatred, discriminatory, menacing, threatening, scandalous, blasphemous, in breach of confidence, in breach of privacy or material owned by a third party for which you have not obtained all necessary licences and/or approvals for which may cause annoyance or inconvenience. You also agree that any postings or transmissions you make shall not constitute or encourage conduct that would be considered a criminal offence, give rise to civil liability, or otherwise be contrary to the law of, or infringe the rights of any third party enforceable in, any part of the United Kingdom, the European Union, the United States or the Commonwealth. You must also not transmit any technically harmful postings or transmissions to or through the Electronic Media (and such shall include but not be limited to computer viruses, logic bombs, Trojan horses, worms, harmful components, corrupted data or other malicious software or harmful data) or engage in other practices of misuse (which shall include but not be limited to hacking). Whyte and Mackay Limited will fully co-operate with any law enforcement authorities or court order requesting or directing Whyte and Mackay Limited to disclose the identity or locate any one posting any such Content.
The Site must not be accessed, monitored or copied by any manual process or by any robot, spider or other automated device.
[H2] CONSEQUENCES OF POSTINGS

The communication or Content you transmit via or related to the Electronic Media by e-mail or otherwise, including, but not limited to, any correspondence, data, questions, comments, suggestions is and will be treated as non-confidential and non-proprietary to you. Whyte and Mackay Limited cannot prevent the “harvesting” of information from the Electronic Media, and you may be contacted by Whyte and Mackay Limited or unrelated third parties, by e-mail or otherwise, within or outside of the Electronic Media. Anything you transmit using the Electronic Media becomes the property of Whyte and Mackay Limited and may be edited by or on behalf of Whyte and Mackay Limited, may or may not be published, including but not limited to on the Electronic Media at the sole discretion of Whyte and Mackay Limited information and correspondence you provide and may be used by Whyte and Mackay Limited or its Affiliates for any purpose, including, but not limited to ...
reproduction, disclosure, transmission, publication, broadcast and posting. Furthermore, Whyte and Mackay Limited is free to use any ideas, concepts, know-how, or techniques contained in any communication you send to the Electronic Media for any purpose whatsoever including, but not limited to developing, manufacturing and marketing products using such information.
Whyte and Mackay Limited is under no obligation to monitor or review any discussion, chats, postings, transmissions, bulletin boards etc (“Postings”) on the Site and you understand and agree Whyte and Mackay Limited is not responsible for, does not control, does not endorse and does not verify the content of any Postings and makes no guarantee regarding the reliability, service, accuracy, legitimacy or quality of any Postings. You agree that you will bear any and all risk of reliance on the accuracy, validity or legitimacy of Postings.
Whyte and Mackay Limited assumes no responsibility or liability for any action or communications by you or any unrelated third party within or outside of the Electronic Media.
[H2] YOUR GRANT TO WHYTE AND MACKAY LIMITED: ACKNOWLEDGEMENT

You agree to all of the terms of this Notice and you grant the following to Whyte and Mackay Limited and its respective officers, directors, employees, agents, successors and assignees and anyone authorised by any of them (the “Related Parties”) the following:

All rights, title and interest in information and communication you provide on or in connection with the Electronic Media, including without limitation all copyrights, and the exclusive right and licence to sell, use, edit, adapt and/or modify the information and communication in any way.
Full permission to use your name, likeness, voice and biographical data, in whole or in part, in any and all media for the purposes of advertising, publicity and trade, and in connection therewith you hereby release them and each of them from all liability.
Indemnification and agreement to hold them harmless from any and all losses, damages, costs, expenses, rights, claims, demands and actions which any other party may have against you arising out of your participation in the Site including but not limited to personal injuries, death, disability, property damages, solicitors fees and expenses of litigation and settlement.

[H2] CHANGES TO THE TERMS

Whyte and Mackay Limited reserves the right to make changes to any part of the Site and due to its policy of updating and improving the Site Whyte and Mackay Limited may wish to change the Terms. Whyte and Mackay Limited reserve the right to modify these Terms relating to the use of and access to the Site without prior notice. The amended Terms shall become effective immediately upon the posting of the amended Terms on the Site and use of the Site by you on or after any such effective date shall constitute acceptance of such amended Terms.
You agree that Whyte and Mackay Limited, in its sole discretion, may terminate your ability to use the Site, and remove and discard any Content or Postings, for any reason whatsoever, including, without limitation, for infringing these Terms. You agree that any termination of their access to the Site may be immediate and without prior written notice.
[H2] GOVERNING LAW

The Electronic Media shall be governed by, and your browsing in and use of the Electronic Media, is under and subject to the laws of Scotland and under the exclusive jurisdiction of the Scottish courts. Notwithstanding the foregoing, the Electronic Media may be viewed internationally and may contain products or services not available in all countries or available in some countries only on other terms, including terms as to price.
References to a particular product or service do not imply that Whyte and Mackay Limited intend to make such products or services available in such countries.
[H2] GENERAL

If any provision of the Terms is found to be invalid the validity of that provision shall not affect the validity of the remaining provisions of the Terms which shall remain in full force and effect.
If Whyte and Mackay Limited fails to exercise any right or remedy available under the Terms such failure does not constitute a waiver of that right or remedy.
[H2] ENTRY PROCESS

The promotion is open to residents of Great Britain, Northern Ireland, Republic of Ireland (due to delivery restrictions, the prize for entrants from ROI is the signed Lions Jersey only) the Isle of Man and the Channel Islands only. Excluding employees of Whyte & Mackay and their immediate families, their agents or anyone else professionally connected with the promotion.
Participants must be 18 years or over.
Closing time and date for receipt of applications is 11.59pm on 08.07.17
The prize is a British & Irish Lions replica jersey signed by as many of the current squad as possible (“the Prize”)
Entrants can only enter the promotion by taking part in Whyte & Mackay’s online Lion Detector bot or in-person Lion Detector bot, on completion of the test and only after providing a valid email address for entry
We may contact you using the email address provided with information or offers we believe you will find interesting. This may include email and social media platforms. You may opt out of this at any time by clicking unsubscribe on any correspondence you receive from us.

[H1] Privacy Policy

Policy version: April 2025
This website is provided by Whyte and Mackay Limited (‘we’, ‘our’ or ‘us’). We are the controller of personal data obtained via our website, meaning we are the organisation legally responsible for deciding how and for what purposes it is used.
This privacy policy applies on a global basis but principally follows the requirements under data protection legislation in the United Kingdom, the European Union, and the United States. If you are a resident of California, please see the section entitled “California Privacy Rights”, for more information about the rights you have under California law.
We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share any information relating to you (your personal data) in connection with your use of our website. It also explains your rights in relation to your personal data and how to contact us or a relevant regulator in the event you have a complaint.
We collect, use and are responsible for certain personal data about you. When we do so we are subject to the UK General Data Protection Regulation (UK GDPR). We are also subject to the EU General Data Protection Regulation (EU GDPR) in relation to goods and services we offer to individuals in the European Economic Area (EEA).
Given the nature of our website, we do not expect to collect the personal data of anyone under 18 years old. If you are aware that any personal data of anyone under 18 years old has been shared with our website please let us know so that we can delete that data.
This privacy policy is divided into the following sections:

What this policy applies to
Personal data we collect about you
How your personal data is collected
How and why we use your personal data
Marketing
Who we share your personal data with
California Privacy Rights
How long your personal data will be kept
Transferring your personal data out of the UK and EEA
Transferring your personal data out of the USA
Cookies
Your rights
Keeping your personal data secure
How to complain
Changes to this privacy policy
How to contact us

[H2] What this policy applies to

This privacy policy relates to your use of our website only.
Throughout our website we may link to other websites owned and operated by certain trusted third parties. Those third party websites may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to those third party websites, please consult their privacy policies as appropriate.
[H2] Personal data we collect about you

The personal data we collect about you depends on the particular activities carried out through our website. We will collect and use the following personal data about you:

your name, address and contact information, including email address and telephone number information to check and verify your identity, e.g. date of birth
details of any information, feedback or other matters you give to us by phone, email, post or via social media
your account details, such as username and login details
your activities on, and use of, our website
your contact history
technical data including your internet protocol (IP) address, your browser type and version and time zone setting and location
marketing and communications data including your preferences in receiving marketing from us and our third parties and your communication preferences

We collect and use this personal data for the purposes described in the section ‘How and why we use your personal data’ below.
[H2] How your personal data is collected

We collect personal data from you:

directly, when you enter or send us information, such as when you register with us, contact us (including via email, phone or social media), subscribe to our newsletter, or send us feedback
indirectly, such as your browsing activity while on our website - we will usually collect information indirectly using the technologies explained in the section on ‘Cookies’ below.

[H2] How and why we use your personal data

Under data protection law, we can only use your personal data if we have a proper reason, e.g.:

where you have given consent
to comply with our legal and regulatory obligations
for the performance of a contract with you or to take steps at your request before entering into a contract
for our legitimate interests or those of a third party

A legitimate interest is when we have a business or commercial reason to use your personal data, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. You can obtain details of this assessment by contacting us (see ‘How to contact us’ below).
The table below explains what we use your personal data for and why:

What we use your personal data for

Our reasons

Create and manage your account with us

To perform our contract with you or to take steps at your request before entering into a contract

Providing services to you and process and deliver your order

To perform our contract with you or to take steps at your request before entering into a contract

Conducting checks to identify you and verify your identity or to help prevent and detect fraud against you or us

For our legitimate interests, i.e. to minimise fraud that could be damaging for you and/or us

To enforce legal rights or defend or undertake legal proceedings

Depending on the circumstances:
—to comply with our legal and regulatory obligations
—in other cases, for our legitimate interests, i.e. to protect our business, interests and rights

Customise our website and its content to your particular preferences based on a record of your selected preferences or on your use of our website

Depending on the circumstances:
—your consent as gathered e.g. by our cookies management tool —see ‘Cookies’ below
—where we are not required to obtain your consent and do not do so, for our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you at the best price
If you have provided such a consent you may withdraw it at any time (this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn)

Retaining and evaluating information on your recent visits to our website and how you move around different sections of our website for analytics purposes to understand how people use our website so that we can make it more intuitive or to check our website is working as intended

Depending on the circumstances:
—your consent as gathered—see ‘Cookies’ below
—where we are not required to obtain your consent and do not do so, for our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you at the best price
If you have provided such a consent you may withdraw it at any time by using our cookies management tool (this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn)

Communications with you not related to marketing, including about changes to our terms or policies or changes to our services or other important notices

Depending on the circumstances:
—to comply with our legal and regulatory obligations
—in other cases, for our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you at the best price

Protecting the security of systems and data used to provide the services

To comply with our legal and regulatory obligations
We may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests, i.e. to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us

Statistical analysis to help us understand our customer base

For our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you at the best price

Updating and enhancing customer records

Depending on the circumstances:
—to perform our contract with you or to take steps at your request before entering into a contract
—to comply with our legal and regulatory obligations
—where neither of the above apply, for our legitimate interests, e.g. making sure that we can keep in touch with our customers

Marketing our services to existing and former customers

Your consent as gathered - See ‘Marketing’ below for further information
Otherwise, for our legitimate interests, i.e. to promote our business to existing and former customers

To enable you to partake in a prize draw, competition or complete a survey or feedback

For performance of a contract with you
It is also necessary for our legitimate interests to study how customers use our products, to develop them and grow our business

[H2] Marketing

We will use your personal data to send you updates (by email, text message, telephone or post) about our products and services, including exclusive offers, promotions or new products or services.
When we collect your personal data for direct marketing purposes, for example, when signing up to our newsletter, you provide consent to receive direct marketing and we rely on such consent as our lawful basis for the processing of your personal data for direct marketing purposes.
We otherwise have a legitimate interest in using your personal data for marketing purposes (see above ‘How and why we use your personal data’). This means we do not need your consent to send you marketing information. If we change our marketing approach in the future so that consent is needed, we will ask for this separately and clearly.
You have the right to opt out of receiving marketing communications at any time by using the ‘unsubscribe’ link in emails. If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes for example relating to order confirmations for a product.
We may ask you to confirm or update your marketing preferences if you ask us to provide further products and/or services in the future, or if there are changes in the law, regulation, or the structure of our business.
We will always treat your personal data with the utmost respect and never sell or share it with other organisations outside the Whyte and Mackay Limited group for marketing purposes.
For more information on your right to object at any time to your personal data being used for marketing purposes, see ‘Your rights’ below.
Who we share your personal data with
We routinely share personal data with:

third parties we use to help deliver our products and/or services to you, e.g. payment service providers, warehouses and delivery companies
other third parties we use to help us run our business, e.g. website hosts and website analytics providers

We only allow those organisations to handle your personal data if we are satisfied they take appropriate measures to protect your personal data. We also impose contractual obligations on them to ensure they can only use your personal data to provide services to us and to you.
We or the third parties mentioned above occasionally also share personal data with:

external auditors, e.g. in relation to the audit of accounts, in which case the recipient of the information will be bound by confidentiality obligations
our and their professional advisors (such as lawyers and other advisors), in which case the recipient of the information will be bound by confidentiality obligations
law enforcement agencies, courts, tribunals and regulatory bodies to comply with our legal and regulatory obligations
other parties that have or may acquire control or ownership of our business (and our or their professional advisers) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency—usually, information will be anonymised but this may not always be possible. The recipient of any of your personal data will be bound by confidentiality obligations

We will get your express consent before we share your personal data with any third party for their own direct marketing purposes.
[H2] Collection, Disclosure, Sale, and Sharing of Personal Information California

The California Consumer Privacy Act of 2018 (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), provides California residents with rights to receive certain disclosures regarding the collection, use, and disclosure of information about them, as well as rights to know/access, delete, correct, and limit the use and disclosure of personal information.
The following chart contains categories of personal data, as listed in the California Consumer Privacy Act, as amended by the California Privacy Rights Act (the “CCPA”), of personal information we collect, the categories of sources of that information, and whether we disclose, sell, or share that information to service providers or third parties, respectively.

Categories of Personal Information

Source

We disclose to

We sell to

Identifiers, such as personal information, name, contact information, online identifiers

You; our social media pages; third party subscription service providers; data brokers

Service providers
Data analytics partners

Not sold

Characteristics of protected classifications under California or federal law, such as sex, age, date of birth, disability, medical conditions and other sensitive data

You

Service providers

Not sold

Commercial information, such as transaction information, purchase history and financial details

You

Service providers

Not sold

Internet or network activity information, such as browsing history, online behaviour, and interactions with our and other websites, applications and systems

You; our analytics and advertising partners

Advertising partners

Not sold

Geolocation data, such as device location and IP location

You; our analytics and advertising partners

Service providers
Advertising partners

Not sold

Audio, electronic, visual and similar information, such as images and audio, video or call recordings created in connection with our business activities

You

Service providers

Not sold

Inferences drawn from any of the personal information listed above to create a profile or summary about