MAGURA

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(https://magura.com) 📸 Data Snapshot: May 25, 2026

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HOMEPAGE MAGURA Brakes for your bicycle (https://magura.com)

Title

MAGURA Brakes for your bicycle

Meta

Find all operating instructions, manuals and other help for your MAGURA brake products and more here for your work.

H1 Serviceinstructions

H3 Piston Alignment Tool – Instruction

H3 IBS Service and bleeding instruction EN

H3 Manual Piston Alignment Tool

H3 LOUISE ELITE Preliminary Instructions

H3 GUSTAV ELITE Preliminary Instructions

H3 MT Owners manual

H3 GUSTAV PRO Owners manual

H3 HS Owners Manual

H3 VYRON V1-V2 Owner´s Manual

H3 Shiftmix Compatibility_2025

H3 CLARA PRO: Preliminary Instructions

H3 Discbrakes: Bleeding universal process (from MY2015)

H3 ETT Overview GUSTAV/LOUISE

H3 ETT Overview MT

H3 ETT Tacklebox content

H3 QM Adapter Overview

H3 HSi User instructions

H3 MT C / MT C ABS User Instructions

H3 CMe User instructions

H3 MT A2 Mounting the brake

H3 MT A2 Quick Bleed Process

H3 rotors installation instructions

H3 IBS User Instructions

H3 QM Adapter Insatllation instruction

H3 ETT installation instructions

H3 MT A2 user instructions

H3 VYRON MDS-V3 Owner’s Manual

H3 ABS Rotors & Sensor Disc Installation Instructions

H3 ABE pad 9.P

H3 ABE pad 8.S

H3 ABE pad 7.S

H3 ABE pad 9.C

H3 ABE pad 8.P

H3 ABE master MTe

H3 ABE pad 7.C

H3 ABE pad 7.P

H3 ABE rotor STORM HC

H3 ABE caliper 2k

H3 ABE caliper 4k

H3 VYRON V1:Charging & problem solving

H3 VYRON V1: Installation & Pairing

H3 BIG: Changing the Lever Unit

H3 BIG: Filling & Bleeding

H3 BIG: General installation instructions

H3 BIG: Changing the Lever Unit

H3 BIG: Shortening the tubing

H3 CMe & ABS: Changing the Lever Unit

H3 CMe & Bosch eBike ABS: Installation

H3 MCi: Changing the Lever Unit

H3 MCi: Fast Bleeding

H3 MCi: Adjustment Options

H3 MCi: Installation Easy Link

H3 MCi: Filling & Bleeding

H3 HS: Shortening the tubing

H3 HS: Installation Easy Mount / Evo2

H3 HS: Filling & Bleeding

H3 MT A2: Filling & Bleeding

H3 MT A2: Fast Bleeding

H3 MT C ABS: Filling & Bleeding

H3 MT C ABS: Shortening the tubing

H3 VYRON MDS-V3: Pairing

H3 VYRON MDS-V3: Changing the battery and travel

H3 MT C: Replacing the Lid of the Expansion Reservoir

H3 MT C: Filling & Bleeding

H3 MT C: Changing brake levers

H3 MT C: Fast Bleeding

H3 MT: Changing brake levers

H3 MT: Fast Bleeding

H3 MT: Changing Brake pads

H3 MT: Filling & Bleeding

H3 MT: Shortening the tubing

H3 MT: Installation

H3 EASY LINK – valve installation

H3 EASY LINK – creating hose connectors

H3 GUSTAV – Replace brake master cover

H3 GUSTAV – Changing Brake lever

H3 MAGURA Fast Bleeding in 60 Seconds

H3 GUSTAV – Changing Brake Pads

H3 Frequently Asked Questions

H3 MAGURA Carbotecture

H3 Caliper compatibility with Rock Shox “LinearXL” LYRIK & ZEB

H3 Mobilizing the pistons

H3 Transport & storage of bicycles with hydraulic brakes

H3 Eliminating Noises on rimbrakes

H3 Information MAGURA rotor thickness

H3 Difference MT5 and MT7 calipers

H3 Construction MDR-P rotor

H3 Eliminating noises on disc brakes

H3 Components of MAGURA brake pads

H4 Brakes

H4 Seatposts

H4 Spare Parts

H4 Service

H4 Company

H6 Dealers & Partners

H6 Service

H6 Company

H6 Legal

NAV_HEADER_REPEATED_FOOTER OEM Portal – MAGURA Bicycle Brakes & Spare Parts (https://magura.com/oem-portal/)

Title

OEM Portal – MAGURA Bicycle Brakes & Spare Parts

H4 Brakes

H4 Seatposts

H4 Spare Parts

H4 Service

H4 Company

H6 Dealers & Partners

H6 Service

H6 Company

H6 Legal

NAV_HEADER_REPEATED_FOOTER Login – MAGURA Bicycle Brakes & Spare Parts (https://magura.com/login/)

Title

H1 LOGIN MAGURA OEM PORTAL

H4 Brakes

H4 Seatposts

H4 Spare Parts

H4 Service

H4 Company

H6 Dealers & Partners

H6 Service

H6 Company

H6 Legal

📝 The Narrative — clean text per page (Info Density · Semantic Coherence)

HOMEPAGE (https://magura.com) MAGURA Brakes for your bicycle

[H1] MAGURA Test Lab

Our Performance. Your safety.

Learn more

[H2] ATHLETES 2026

Get to know our squad!

Learn more

[H1] GUSTAV PRO

Because sometimes #sizematters.

Learn more

[H2] Louise Elite

Another legend is back!

Learn more

[H2] Vyron MDS-V3

Fun without the fiddling!

Learn more

[H1] PerformanceComponents

[H3] Brakes

Read more

[H3] Seatposts

Read more

[H3] Service

Read more

[H3] Spare parts

Read more

[H3] LATEST NEWS

[H3] MAGURA Events 2026

Meet us at the biggest events of the year, check out our latest innovations, and get expert advice from our tech support team.
Read more

[H3] 60 SECONDS BRAKE BLEEDING

In most cases, a quick fast bleeding via the brake master is all it takes to bleed a MAGURA disc brake. Here´s how easy it is.
Read more

[H3] THE GRAND TOUR OF THE VALAIS

A travel story by MAGURA rider Cedric Tassan. A grand tour through the Valais in Switzerland, the very essence of the Alps.
Read more

[H3] Spotlights

[H3] MAGURA SHOP

From accessories to stylish apparel items, we’ve got everything to fuel your ride. Shop the merch that matches your passion.
Read more

[IMG: Gustav Pro break]

[H3] GUSTAV PRO

With 2.5 mm brake discs and significantly increased wear volume, MAGURA is once again ushering in a new era of bicycle brakes.
Read more

[H3] Our Partners

[IMG: 1_Unbenannt (32)]
[IMG: 2_magura-partner-cube]
[IMG: 3_magura-partner-conway]
[IMG: 4_Unbenannt (33)]
[IMG: Unbenannt (34)]
[IMG: Unbenannt (32)]
[IMG: magura-partner-kalkhoff]
[IMG: magura-partner-rotwild]
[IMG: magura-partner-bulls]
[IMG: magura-partner-winora]
[IMG: magura-partner-simplon]
[IMG: magura-partner-rotwild (1)]
[IMG: magura-partner-canyon]

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SUB-PAGE (https://magura.com/service/service-instructions/) MAGURA Manuals & Service documents

[H1] Serviceinstructions

You can find all instructions, manuals, and videos about our products below. Please note that these instructions do not replace the obligation to read and follow the complete user manual! Only perform such work yourself if you have the necessary expertise and appropriate tools. In case of doubt, consult a qualified workshop for assistance. The latest MAGURA products (GUSTAV, LOUISE, CLARA) feature a QR code on the brake master that provides access to specific product information, spare parts and instructions.

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Type

Video Instructions

Manuals & Instructions

ABE

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[H3] Piston Alignment Tool – Instruction

Language:

EN

[H3] IBS Service and bleeding instruction EN

PDF (351.07 KB)

Language:

[H3] Manual Piston Alignment Tool

PDF (469.12 KB)

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[H3] LOUISE ELITE Preliminary Instructions

PDF (1.67 MB)

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[H3] GUSTAV ELITE Preliminary Instructions

PDF (1.81 MB)

Language:

[H3] MT Owners manual

PDF (14.49 MB)

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[H3] GUSTAV PRO Owners manual

PDF (1.45 MB)

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[H3] HS Owners Manual

PDF (16.95 MB)

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[H3] VYRON V1-V2 Owner´s Manual

PDF (6.62 MB)

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[H3] Shiftmix Compatibility_2025

PDF (567.62 KB)

Language:

[H3] CLARA PRO: Preliminary Instructions

PDF (1.31 MB)

Language:

[H3] Discbrakes: Bleeding universal process (from MY2015)

Language:

[H3] ETT Overview GUSTAV/LOUISE

PDF (680.45 KB)

Language:

[H3] ETT Overview MT

PDF (727.59 KB)

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[H3] ETT Tacklebox content

PDF (969.28 KB)

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[H3] QM Adapter Overview

PDF (3.96 MB)

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[H3] HSi User instructions

PDF (4.57 MB)

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[H3] MT C / MT C ABS User Instructions

PDF (4.26 MB)

Language:

[H3] CMe User instructions

PDF (5.90 MB)

Language:

[H3] MT A2 Mounting the brake

PDF (1.83 MB)

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[H3] MT A2 Quick Bleed Process

PDF (914.50 KB)

Language:

[H3] rotors installation instructions

PDF (1.64 MB)

Language:

[H3] IBS User Instructions

PDF (220.93 KB)

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[H3] QM Adapter Insatllation instruction

PDF (915.81 KB)

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[H3] ETT installation instructions

PDF (671.08 KB)

Language:

[H3] MT A2 user instructions

PDF (3.50 MB)

Language:

[H3] VYRON MDS-V3 Owner’s Manual

PDF (2.60 MB)

Language:

[H3] ABS Rotors & Sensor Disc Installation Instructions

PDF (1.01 MB)

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[H3] ABE pad 9.P

PDF (1.17 MB)

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[H3] ABE pad 8.S

PDF (1.16 MB)

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[H3] ABE pad 7.S

PDF (1.14 MB)

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[H3] ABE pad 9.C

PDF (1.01 MB)

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[H3] ABE pad 8.P

PDF (1.07 MB)

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[H3] ABE master MTe

PDF (3.66 MB)

Language:

[H3] ABE pad 7.C

PDF (1.04 MB)

Language:

[H3] ABE pad 7.P

PDF (1.09 MB)

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[H3] ABE rotor STORM HC

PDF (1.72 MB)

Language:

[H3] ABE caliper 2k

PDF (1.85 MB)

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[H3] ABE caliper 4k

PDF (1.91 MB)

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[H3] VYRON V1:Charging & problem solving

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[H3] VYRON V1: Installation & Pairing

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[H3] BIG: Changing the Lever Unit

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[H3] BIG: Filling & Bleeding

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[H3] BIG: General installation instructions

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[H3] BIG: Changing the Lever Unit

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[H3] BIG: Shortening the tubing

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[H3] CMe & ABS: Changing the Lever Unit

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[H3] CMe & Bosch eBike ABS: Installation

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[H3] MCi: Changing the Lever Unit

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[H3] MCi: Fast Bleeding

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[H3] MCi: Adjustment Options

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[H3] MCi: Installation Easy Link

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[H3] MCi: Filling & Bleeding

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[H3] HS: Shortening the tubing

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[H3] HS: Installation Easy Mount / Evo2

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[H3] HS: Filling & Bleeding

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[H3] MT A2: Filling & Bleeding

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[H3] MT A2: Fast Bleeding

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[H3] MT C ABS: Filling & Bleeding

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[H3] MT C ABS: Shortening the tubing

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[H3] VYRON MDS-V3: Pairing

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[H3] VYRON MDS-V3: Changing the battery and travel

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[H3] MT C: Replacing the Lid of the Expansion Reservoir

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[H3] MT C: Filling & Bleeding

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[H3] MT C: Changing brake levers

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[H3] MT C: Fast Bleeding

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[H3] MT: Changing brake levers

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[H3] MT: Fast Bleeding

Language:

EN

[H3] MT: Changing Brake pads

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[H3] MT: Filling & Bleeding

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[H3] MT: Shortening the tubing

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[H3] MT: Installation

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[H3] EASY LINK – valve installation

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[H3] EASY LINK – creating hose connectors

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[H3] GUSTAV – Replace brake master cover

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[H3] GUSTAV – Changing Brake lever

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[H3] MAGURA Fast Bleeding in 60 Seconds

Language:

EN

[H3] GUSTAV – Changing Brake Pads

Language:

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[H3] Frequently Asked Questions

Frequently Asked Questions
Tips & Troubleshooting

All

[H3] MAGURA Carbotecture

MAGURA Carbotecture
Lightweight, sturdy and Made in Germany. All the details about the material of the MAGURA brake masters.
Many of the MAGURA components are still Made in Germany – they’re produced in our plant in the Swabian Jura, not far from the company headquarters in Bad Urach. These components include the brake masters made of Carbotecture and Carbotecture SL. MAGURA developed both of these materials in-house. Carbotecture SL consists of a carbon fibre-reinforced, high-tech polymer, a material that is extremely impact- and tear-resistant. It has a high degree of elasticity, which makes it extremely robust. Carbotecture has similar properties, but the fibres are made of fibreglass instead of carbon.
Both materials were developed by MAGURA, so the company is truly the architect of its own materials. The name of the basic material, Carbotecture, is a combination of carbon and architecture. Using several complex processes, a mixture of high-tech polymers and carbon or glass fibres is converted into a plastic granulate. The carbon fibres are optimally aligned during the processing from the granulate to the finished component, ensuring that future stress requirements will be mastered. Thanks to this Carboflow process, any desired shape can be realized from the granulate in the injection moulding process.
Our Carbotecture offers significant advantages compared to classic lightweight aluminium material – it’s 50% lighter than aluminium, but it has the same tensile and breaking strength! Carbotecture is quite simply a dream material, but we couldn’t have created it without our highly developed machines and processes – the material makes smooth surfaces possible, even for the most complex shapes, and one result of this are our rigid yet lightweight brake masters.
We are particularly proud of the GUSTAV brake master, as it combines details such as a 12 mm piston, screwed lever bushing, 7 ml oil volume and, above all, invisible EASY LINK integration in the smallest of spaces. This would not be possible with any other material! And even though the GUSTAV is full of innovative technologies, it is the lightest brake in its class.
BMW also relies on the unique properties of Carbotecture for its motorcycles – for example, the clutch master of the BMW GS is also made of this material. Yet another of our materials is Carbolay, produced in a fully automated textile process, during which the carbon fibres are positioned to master their future stress loads and then impregnated with resin, enabling Carbolay lever blades for the MT Trail SL and MT8 SL to be produced in an appealing and ergonomically optimized form – with perfect finger force transmission thanks to the components’ extreme rigidity and low weight.
The details in a nutshell
Carbotecture
Plastic granules made of high-tech polymers and short carbon or glass fibres
Any desired shape can be achieved thanks to the Carboflow process
Complex shapes with smooth surfaces can be created
50% lighter than aluminium, but with identical tensile and breaking strengths

Carbotecture SL
An enhanced development of Carbotecture
Integration of medium-length carbon fibres
Additional weight reduction with a level of resistance that has been increased yet again

Carbolay
Positioning of the carbon fibres using a textile process to master future stress
Fully automatic production without the usual manual work associated with carbon
High rigidity of the components combined with low weight

[H3] Caliper compatibility with Rock Shox “LinearXL” LYRIK & ZEB

LinearXL AirAnnex compatibility
RockShox uses an additional air volume chamber called “LinearXL AirAnnex” in the area of the post-mount brake caliper interface on the latest LYRIK and ZEB suspension forks. We are in continuous collaboration with RockShox to ensure full compatibility with our calipers.
Current compatibility status:
200 mm rotors or larger: All MAGURA calipers have shown no issues
180 mm rotors: Clearance issues may occur with GUSTAV and CLARA calipers (a rare case). Other models such as LOUISE and MT are not affected.

[H3] Mobilizing the pistons

Whether before the first installation, after a long period of storage, after the winter break or simply now and again: it can happen that individual or several pistons in the caliper move sluggishly. Unevenly extending pistons can cause one or more pads to rub against the rotor and generate grinding noises.

Push the pistons back completely.
Caution! Metal can damage the pistons; we recommend using a tire lever or similar tool.

To check whether mobilization is necessary, it makes sense to remove the brake pads first. This gives you a better view of the pistons. To do this, remove the pad retaining screws and remove the pads upwards (for 7.x and 8.x pads), or push the pads back completely and remove them downwards from the brake caliper (for 9.x pads).

Place a suitable open-end wrench lengthwise through the rotor slots of the brake caliper. The open-end wrench should fit tightly into the rotor slots; if there is excessive space, a different open-end wrench must be selected. This serves as a limit to prevent the pistons from falling out.

Then apply the brake several times to pump out the pistons. Caution! Only ever operate the lever blade with little force, otherwise there is a risk of damaging the pistons once they have been pumped against the wrench.

Observe the movement of the pistons: if the pistons move very unevenly or individual pistons do not extend at all, mobilization can help. Proceed as follows:
Again, place a suitable open-end wrench lengthwise through the rotor slots of the brake caliper. Then apply the brake several times to pump out the pistons. Caution! Only ever operate the lever blade with little force, otherwise there is a risk of damaging the pistons once they have been pumped against the wrench.

Preferably use the MAGURA transport lock to push the pistons back into their original position, alternatively the MAGURA Wolf-Tooth-Tool or a plastic tyre lever. In all cases, avoid extending other pistons when pushing pistons back in to prevent individual pistons from falling out.

Repeat this process several times until the pistons are mobilized.

[H3] Transport &

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SUB-PAGE · THIN (https://magura.com/oem-portal/) OEM Portal – MAGURA Bicycle Brakes & Spare Parts

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SUB-PAGE · THIN (https://magura.com/login/) Login – MAGURA Bicycle Brakes & Spare Parts

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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)

17Review mentions (all pages)

4External proof links (all pages)

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                        "urlTemplate": "https://magura.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://magura.com/#organization",
            "name": "MAGURA Bicycle Brakes & Spare Parts",
            "url": "https://magura.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://magura.com/#/schema/logo/image/",
                "url": "https://magura.com/wp-content/uploads/2025/10/logo.svg",
                "contentUrl": "https://magura.com/wp-content/uploads/2025/10/logo.svg",
                "caption": "MAGURA Bicycle Brakes & Spare Parts"
            },
            "image": {
                "@id": "https://magura.com/#/schema/logo/image/"
            }
        }
    ]
}

/oem-portal/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://magura.com/oem-portal/",
            "url": "https://magura.com/oem-portal/",
            "name": "OEM Portal - MAGURA Bicycle Brakes & Spare Parts",
            "isPartOf": {
                "@id": "https://magura.com/#website"
            },
            "datePublished": "2025-10-27T14:50:26+00:00",
            "dateModified": "2025-12-09T14:23:17+00:00",
            "breadcrumb": {
                "@id": "https://magura.com/oem-portal/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://magura.com/oem-portal/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://magura.com/oem-portal/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://magura.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "OEM Portal"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://magura.com/#website",
            "url": "https://magura.com/",
            "name": "MAGURA Bicycle Brakes & Spare Parts",
            "description": "Performance Components",
            "publisher": {
                "@id": "https://magura.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://magura.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://magura.com/#organization",
            "name": "MAGURA Bicycle Brakes & Spare Parts",
            "url": "https://magura.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://magura.com/#/schema/logo/image/",
                "url": "https://magura.com/wp-content/uploads/2025/10/logo.svg",
                "contentUrl": "https://magura.com/wp-content/uploads/2025/10/logo.svg",
                "caption": "MAGURA Bicycle Brakes & Spare Parts"
            },
            "image": {
                "@id": "https://magura.com/#/schema/logo/image/"
            }
        }
    ]
}

/login/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://magura.com/login/",
            "url": "https://magura.com/login/",
            "name": "Login - MAGURA Bicycle Brakes & Spare Parts",
            "isPartOf": {
                "@id": "https://magura.com/#website"
            },
            "datePublished": "2025-10-31T13:23:43+00:00",
            "dateModified": "2025-12-04T13:45:34+00:00",
            "breadcrumb": {
                "@id": "https://magura.com/login/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://magura.com/login/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://magura.com/login/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://magura.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Login"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://magura.com/#website",
            "url": "https://magura.com/",
            "name": "MAGURA Bicycle Brakes & Spare Parts",
            "description": "Performance Components",
            "publisher": {
                "@id": "https://magura.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://magura.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://magura.com/#organization",
            "name": "MAGURA Bicycle Brakes & Spare Parts",
            "url": "https://magura.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://magura.com/#/schema/logo/image/",
                "url": "https://magura.com/wp-content/uploads/2025/10/logo.svg",
                "contentUrl": "https://magura.com/wp-content/uploads/2025/10/logo.svg",
                "caption": "MAGURA Bicycle Brakes & Spare Parts"
            },
            "image": {
                "@id": "https://magura.com/#/schema/logo/image/"
            }
        }
    ]
}

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30

Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?

Semantic Coherence 0 / 20

Compare the homepage promise against the sub-page reality. Do they hold the same line?

Trust & Proof 0 / 20

Weigh review mentions against actual external proof links. Claims without verification = theatre.

Commodity Fingerprint 0 / 15

Check headings & narrative against the industry clichés in the setup above.

Identity & Authority 0 / 15

Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?

Your predicted BS score 0 / 100

💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

BS Level

Industrial, Manufacturing & Engineering

39.4 Avg BS

Based on 2033 businesses audited.

✓ Less BS than average

MAGURA has 20.4 points less BS than the average for Industrial, Manufacturing & Engineering.

BS Detector

Industrial, Manufacturing & Engineering BS: MAGURA (magura.com)

https://magura.com 📍 Industry: Industrial, Manufacturing & Engineering

19 BS / 100

Expert Verdict

MAGURA is a high-substance engineering entity that uses its website as a technical resource rather than a mere brochure. With a BS score of 19, it is one of the most transparent and evidence-based manufacturing sites in the category.

Info Density Power-words vs. Substance ratio.

17% BS

Semantic Coherence Homepage promise vs. Sub-page reality.

10% BS

Trust & Proof Verifiable evidence vs. Trust Theatre.

25% BS

Commodity Fingerprint Detection of industry clichés/templates.

27% BS

Identity & Authority Expert verifiability & Schema depth.

20% BS

BS Reduction Prescription

To achieve a near-zero score, the company should first formalize the expertise of its technical team and athletes using Person schema and sameAs links to external professional profiles. Second, integrate third-party verification links (e.g., Trustpilot or industry-specific review sites) for the reviews cited in the schema. Third, explicitly list ISO or IATF certification numbers and certifying bodies in the ‘Company’ or ‘Legal’ footer sections to satisfy the highest manufacturing proof expectations.

Industry Match & Score Summary

Industry Classification

The site represents a textbook example of high-precision mechanical engineering within the bicycle component manufacturing sector. The content focuses heavily on material science, technical specifications, and maintenance documentation, confirming a high-integrity industrial alignment.

“The score is driven primarily by the high technical specificity in Pillar 1 and the absolute alignment between homepage signals and sub-page substance in Pillar 2. The slight points in Trust and Proof and Identity are due to minor technical schema omissions and unverified internal review counts.”

See Full BS Audit →

Analysis Disclosure & Source Attribution

This training module utilizes a snapshot of public data from MAGURA, captured on May 25, 2026, to demonstrate how machine logic evaluates different types of business narratives.

Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.

Notice to MAGURA: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.

Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://magura.com to view the most current version of its content and learn from the source what this company is about and what it offers.

Brand AI Reputation

Training Example: MAGURA – Review the Data, Give Your Score & Compare to the Real AI Evaluation

MAGURA

Your Diagnosis

Industrial, Manufacturing & Engineering BS: MAGURA (magura.com)