Industry Context — Common BS Fingerprints in Marketing, SEO & Advertising Agencies
010Marketing
(https://www.010marketing.nl) 📸 Data Snapshot: May 19, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Online Marketing bureau met een Rotterdamse mentaliteit – 010Marketing (https://www.010marketing.nl)
Online Marketing bureau met een Rotterdamse mentaliteit – 010Marketing
Online Marketing bureau uit Rotterdam nodig? Wij helpen jou met SEO, SEA, Wordpress websites, Leadgeneratie, Website Optimalisatie en meer.
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Contact – 010Marketing (https://010marketing.nl/contact/)
Contact – 010Marketing
NAV_HEADER_HEADING_REPEATED_FOOTER Over ons – 010Marketing (https://010marketing.nl/over-ons/)
Over ons – 010Marketing
HEADER_HEADING_REPEATED_BODY Bel me terug – 010Marketing (https://010marketing.nl/bel-me-terug/)
Bel me terug – 010Marketing
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://www.010marketing.nl) Online Marketing bureau met een Rotterdamse mentaliteit – 010Marketing
[H1] Sinds ik met 010Marketing samenwerkis mijn online omzet enorm gegroeid. Dave Krabbendam, eigenaar Krabbendam Kadoverpakkingen Contact Bel mij terug [H3] Wat wij voor jou doen [H3] SEO en GEOZoekmachine optimalisatie Wij zorgen ervoor dat jouw website optimaal gevonden gaat worden door Google en AI overviews en beter gaat scoren. Meer info [H3] SEAGoogle en Bing Ads Door slimme en getargete advertenties in Google en Bing zorgen wij voor meer kwalitatief verkeer naar je site. Meer info [H3] WordPress websitemaken Binnen no-time bouwen wij voor jou een snelle en gelikte WordPress website, geoptimaliseerd voor SEO/GEO en AIO Meer info [H3] Demand generation Ook als je meer demand en leads wilt genereren, zijn wij jouw partij. Slimme campagnes voor meer kwalitatieve leads. Meer info [H3] Website optimalisatie Heb je al een website, maar moet die beter? Wij nemen analyseren én optimaliseren’m voor jou. Meer info [H3] B2B SaaS Marketing B2B Saas Marketing zit in ons DNA. Laat ons je helpen om een succesvol marketingmodel te ontwikkelen. Meer info Online Marketing is onze expertise. Jouw resultaat is ons doel.Wil jij meer bezoekers? Meer leads? Meer omzet? 010Marketing laat bedrijven online groeien. Dat doen wij al meer dan 15 jaar, vanuit Rotterdam. [H3] Enkele van onze tevreden klanten: [IMG: Veenman+] [IMG: Freelex BV] [IMG: Krabbendam] [IMG: Cruisey] [IMG: Esoterra massage opleidingen] [IMG: Zapp Office Rotterdam] [H3] Op zoek naar een online marketing expert? Stuur ons een berichtje [H3] Klanten aan het woord Sinds we samenwerken met 010Marketing is onze online business enorm gegroeid. We hebben de verkoop van onze cursussen en opleidingen via onze site met maar liefst 600% zien toenemen. Daar heeft 010marketing sterk aan bijgedragen door SEO-advies, website optimalisatie, Activecampaign management+onderhoud en Facebook ads. [H4] Stefan van Rossum Directeur/ Esoterra 010Marketing helpt ons al jaren met onze online marketing. Zij hebben meerdere WordPress websites voor ons gemaakt, waarmee we nu goed gevonden worden in Google én succesvolle Google Ads campagnes voor ons opgezet. Wat me vooral beviel was de duidelijke en snelle communicatie. [H4] Cindy Hofman Manager Operations / Rotrip
SUB-PAGE · THIN (https://010marketing.nl/contact/) Contact – 010Marketing
Meer weten over onze diensten en wat we voor jouw business kunnen betekenen? [H1] Contact Ons [H4] EMAIL info@010marketing.nl www.010marketing.nl [H2] Heb je hulp nodig? Laat een berichtje achter via het formulier en wij nemen zsm contact op.
SUB-PAGE (https://010marketing.nl/over-ons/) Over ons – 010Marketing
[H1] Dit is 010Marketing een online marketing bureau met een Rotterdamse mentaliteit NIET LULLEN, MAAR POETSEN zeggen we in Rotterdam. En dat is precies waar 010Marketing voor staat. Jij hebt hulp nodig met online marketing en wij gaan jou daarbij helpen. Zo simpel is het.Niet teveel poespas, een eerlijke prijs en gewoon resultaat. Dat is wat jij wil zien en wat wij leveren. Met meer dan 15 jaar ervaring en ons freelance team van talentvolle en ervaren marketeers kunnen we jou helpen met elk online vraagstuk. Of je nou een compleet nieuwe website wilt laten maken, je huidige website wilt laten optimaliseren of meer leads wil genereren via Facebook. Wij doen al het jaren. Met succes. [H2] [H3] Online Marketing advies nodig? Stuur een bericht [H2] 21 TEVREDEN KLANTEN [H2] 12 WEBSITE OPTIMALISATIES [H2] 13 B2B SaaS MARKETING [H2] 15 JAAR ERVARING
SUB-PAGE · THIN (https://010marketing.nl/bel-me-terug/) Bel me terug – 010Marketing
Meer weten over onze diensten en wat we voor jouw business kunnen betekenen? [H1] Laat je nummer achter en we bellen je terug [H2] In contact komen? Laat je nummer achter en wij bellen je zsm terug!
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 8 | 0 |
| /contact/ | 8 | 0 |
| /over-ons/ | 8 | 0 |
| /bel-me-terug/ | 8 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://010marketing.nl/",
"url": "https://010marketing.nl/",
"name": "Online Marketing bureau met een Rotterdamse mentaliteit - 010Marketing",
"isPartOf": {
"@id": "https://010marketing.nl/#website"
},
"primaryImageOfPage": {
"@id": "https://010marketing.nl/#primaryimage"
},
"image": {
"@id": "https://010marketing.nl/#primaryimage"
},
"thumbnailUrl": "https://010marketing.nl/wp-content/uploads/2021/04/Dave-Krabbendam-header-1.jpg",
"datePublished": "2021-01-29T06:07:03+00:00",
"dateModified": "2025-06-10T13:11:33+00:00",
"description": "Online Marketing bureau uit Rotterdam nodig? Wij helpen jou met SEO, SEA, Wordpress websites, Leadgeneratie, Website Optimalisatie en meer.",
"breadcrumb": {
"@id": "https://010marketing.nl/#breadcrumb"
},
"inLanguage": "nl-NL",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://010marketing.nl/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "nl-NL",
"@id": "https://010marketing.nl/#primaryimage",
"url": "https://010marketing.nl/wp-content/uploads/2021/04/Dave-Krabbendam-header-1.jpg",
"contentUrl": "https://010marketing.nl/wp-content/uploads/2021/04/Dave-Krabbendam-header-1.jpg",
"width": 1920,
"height": 1080
},
{
"@type": "BreadcrumbList",
"@id": "https://010marketing.nl/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://010marketing.nl/#website",
"url": "https://010marketing.nl/",
"name": "010Marketing",
"description": "Online Marketing met een Rotterdamse mentaliteit",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://010marketing.nl/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "nl-NL"
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://010marketing.nl/contact/",
"url": "https://010marketing.nl/contact/",
"name": "Contact - 010Marketing",
"isPartOf": {
"@id": "https://010marketing.nl/#website"
},
"primaryImageOfPage": {
"@id": "https://010marketing.nl/contact/#primaryimage"
},
"image": {
"@id": "https://010marketing.nl/contact/#primaryimage"
},
"thumbnailUrl": "https://010marketing.nl/wp-content/uploads/2018/12/about-me-header-free-img-1.jpg",
"datePublished": "2021-01-29T06:07:03+00:00",
"dateModified": "2025-03-24T10:22:33+00:00",
"breadcrumb": {
"@id": "https://010marketing.nl/contact/#breadcrumb"
},
"inLanguage": "nl-NL",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://010marketing.nl/contact/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "nl-NL",
"@id": "https://010marketing.nl/contact/#primaryimage",
"url": "https://010marketing.nl/wp-content/uploads/2018/12/about-me-header-free-img-1.jpg",
"contentUrl": "https://010marketing.nl/wp-content/uploads/2018/12/about-me-header-free-img-1.jpg",
"width": 1920,
"height": 1080
},
{
"@type": "BreadcrumbList",
"@id": "https://010marketing.nl/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://010marketing.nl/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://010marketing.nl/#website",
"url": "https://010marketing.nl/",
"name": "010Marketing",
"description": "Online Marketing met een Rotterdamse mentaliteit",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://010marketing.nl/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "nl-NL"
}
]
}
/over-ons/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://010marketing.nl/over-ons/",
"url": "https://010marketing.nl/over-ons/",
"name": "Over ons - 010Marketing",
"isPartOf": {
"@id": "https://010marketing.nl/#website"
},
"primaryImageOfPage": {
"@id": "https://010marketing.nl/over-ons/#primaryimage"
},
"image": {
"@id": "https://010marketing.nl/over-ons/#primaryimage"
},
"thumbnailUrl": "https://010marketing.nl/wp-content/uploads/2018/12/about-me-header-free-img-1.jpg",
"datePublished": "2021-01-29T06:07:03+00:00",
"dateModified": "2025-03-24T10:20:48+00:00",
"breadcrumb": {
"@id": "https://010marketing.nl/over-ons/#breadcrumb"
},
"inLanguage": "nl-NL",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://010marketing.nl/over-ons/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "nl-NL",
"@id": "https://010marketing.nl/over-ons/#primaryimage",
"url": "https://010marketing.nl/wp-content/uploads/2018/12/about-me-header-free-img-1.jpg",
"contentUrl": "https://010marketing.nl/wp-content/uploads/2018/12/about-me-header-free-img-1.jpg",
"width": 1920,
"height": 1080
},
{
"@type": "BreadcrumbList",
"@id": "https://010marketing.nl/over-ons/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://010marketing.nl/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Over ons"
}
]
},
{
"@type": "WebSite",
"@id": "https://010marketing.nl/#website",
"url": "https://010marketing.nl/",
"name": "010Marketing",
"description": "Online Marketing met een Rotterdamse mentaliteit",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://010marketing.nl/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "nl-NL"
}
]
}
/bel-me-terug/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://010marketing.nl/bel-me-terug/",
"url": "https://010marketing.nl/bel-me-terug/",
"name": "Bel me terug - 010Marketing",
"isPartOf": {
"@id": "https://010marketing.nl/#website"
},
"primaryImageOfPage": {
"@id": "https://010marketing.nl/bel-me-terug/#primaryimage"
},
"image": {
"@id": "https://010marketing.nl/bel-me-terug/#primaryimage"
},
"thumbnailUrl": "https://010marketing.nl/wp-content/uploads/2018/12/about-me-header-free-img-1.jpg",
"datePublished": "2021-03-25T15:18:30+00:00",
"dateModified": "2021-03-25T15:27:40+00:00",
"breadcrumb": {
"@id": "https://010marketing.nl/bel-me-terug/#breadcrumb"
},
"inLanguage": "nl-NL",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://010marketing.nl/bel-me-terug/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "nl-NL",
"@id": "https://010marketing.nl/bel-me-terug/#primaryimage",
"url": "https://010marketing.nl/wp-content/uploads/2018/12/about-me-header-free-img-1.jpg",
"contentUrl": "https://010marketing.nl/wp-content/uploads/2018/12/about-me-header-free-img-1.jpg",
"width": 1920,
"height": 1080
},
{
"@type": "BreadcrumbList",
"@id": "https://010marketing.nl/bel-me-terug/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://010marketing.nl/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Bel me terug"
}
]
},
{
"@type": "WebSite",
"@id": "https://010marketing.nl/#website",
"url": "https://010marketing.nl/",
"name": "010Marketing",
"description": "Online Marketing met een Rotterdamse mentaliteit",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://010marketing.nl/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "nl-NL"
}
]
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 1856 businesses audited.
Marketing, SEO & Advertising Agencies BS: 010Marketing (www.010marketing.nl)
010Marketing utilizes a strong regional identity to build rapport, but the forensic data reveals a ‘low-substance’ digital presence. The 15-year experience claim is severely undermined by suspiciously low client metrics and a complete lack of verifiable proof paths or structured authority data. It functions more as a lead-capture template than a transparent agency portfolio.
Immediate priority is to replace the static counters on the Over ons page with verified, higher-volume data or remove them to avoid the appearance of inactivity. Implement Organization and Person schema to identify the freelance team and provide sameAs links to social proof. Transform text testimonials into detailed case studies with ‘before-and-after’ data points to substantiate the 600% growth claims. Fix the H2 heading hierarchy to ensure numbers are not used as standalone structural elements.
The site content aligns closely with the Marketing, SEO, and Advertising Agency category, specifically focusing on lead generation, WordPress development, and B2B SaaS marketing. The language used (SEA, SEO, Demand Generation) is industry-standard for a digital service provider.
“The score of 53 is driven by moderate to high BS in the Trust and Proof and Identity pillars. The reliance on unverified testimonials (8 reviews, 0 proof links) and the contradiction between '15 years' tenure and '21 clients' create significant credibility friction. The site earns points for naming specific clients and tools, which prevents it from entering the Extreme BS category.”
This training module utilizes a snapshot of public data from 010Marketing, captured on May 19, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to 010Marketing: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.010marketing.nl to view the most current version of its content and learn from the source what this company is about and what it offers.