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150,000+150k+members since 2020400+expert speakers246+hours of lessons20+hottest topics
[H2] Ad World Prime: Your Competitive Advantage
[H2] Ad World Prime: Your Competitive Advantage
[H4] Join Ad World Prime to access exclusive masterclasses, interviews and panels to keep your finger on the pulse on how to scale your business and stay ahead of your competitors.
Since 2020, Ad World has been helping 100,000's of people across the globe to reinvent their advertising and produce results for their businesses.Now with Ad World Prime, you have the opportunity to learn from world renowned marketers, founders, c-level executives who are experts in their fields, all from the comfort of your home.Whether you want to learn a new advertising platform like TikTok, lower your CPAs on Facebook Ads, increase your conversion rates on your sales page or how to leverage AI in advertising.There are 500+ masterclasses across 20+ different advertising topics for you to join and start learning right away, with new masterclasses on the way.MASTER
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[H1] How Ad World Prime Works
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[H2] Get proven growth strategies from the world's top marketers to light a fire in your belly.
"I was consistently impressed by the quality and substance of presentations. There was no fluff, just actionable and thoughtful approaches to marketing."
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[H4] Troy Osinoff
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[H3] Apply
[H2] Implement learnings and watch as your CPAs and CPLs drop and ROAS increases.
"Ad World affected our business massively. From one day to another we reduced the lead cost by 50% and also increased the lead quality by minimum 100%. This changed everything for us. We know now exactly what our next steps are and how we can target our dream customers. Thank you!"
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E&M Unternehmensberatung GmbH
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[H2] New masterclasses added every week so you know what’s working in 2025.
"As a Marketing manager, it has opened me up to new ideas and concepts to try in my own marketing strategies that I would otherwise not have discovered."
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Director Of Marketing And Public Relations, Blue Zones Project
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[H3] Connect
[H2] Be part of an advertising community that supports and wants to connect with you.
“Ad World is a convenient way to sharpen my skills and connect with great people in the industry."
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Content Strategist and Copywriter
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[H2] Earn IAB Certified Professional’s Continuing Education Credits for content you consume.
“Ad World is such a streamlined process for career development. It's the best of the best gathered in one place! I can't rate it enough."
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20,000+attendees60+speakers160+countries7+tracks
[H3] The Ad World 2023 Recap:
[H2] Welcome To Ad World
Join 20,000+ of the world’s brightest minds in advertising to learn, share secrets and connect online.For two days on 29-30 March 2023, Ad World will stream 7+ Digital Advertising Tracks, consisting of hyper-focused speeches, panels and live Q&A sessions to help take your business to the next level.The all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home.
[H3] “A new standard for digital events.”
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[H3] “One of the most useful can-use-it-now advertising conferences I’ve seen!”
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[H3] “The event for visionary advertising ideas.”
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[H2] Explore Tracks
It's like 8 Events In One
[H3] AI IN ADVERTISINGNEW!Automated Ad CreativesMastering AI PromptsAI & SEO Strategies
Create and experiment with unique content fast through AI
[H4] Automated Ad Creatives / Mastering AI Prompts / AI & SEO Strategies / Scaling AI Content / Crafting Video Scripts / Enhancing Video Ad Performance / AI & Ecommerce / AI Campaign Optimization
[H5] WHAT YOU WILL LEARN:
Your New Creative Brain: Craft Thumb-Stopping Video Ad Scripts With ChatGPT, CapCut & DescriptTransform Your Growth Experimentation Efforts With AI: The Ultimate Guide for 2023The Future of AI & Machine Learning in Advertising: The Machines WonMaster ChatGPT Prompts & Generate Unique Content At Scale [Full Playbook]and more!
[H5] WHO YOU WILL LEARN FROM:
Andy Gray - CEO (The Graygency)Isabel Gan - Growth Product Manager (Unbounce)Kasim Aslam - Founder & CEO (Solutions 8)Filipa Canelas - Founder (Able-Academy)plus experts from Jasper, Zapier, and more!
[H5] POWERED BY:
[H3] THE FUTURE OF ADVERTISINGRecession-Proof StrategiesMetaverse MarketingWeb3.0 Ads
Leverage advanced advertising techniques to future-proof your business
[H4] Recession-Proof Strategies / Metaverse Marketing / Web3.0 Ads / Marketing to Gen Z / Cookieless Tracking / Future Ad Tech / Creator Economy / New Marketing Channels
[H5] WHAT YOU WILL LEARN:
Ogilvy Presents: The Antidote to Apathy for BrandsBuilding Utility & Engagement Into Your Brand’s NFT LaunchMaster the Fundamentals of Programmatic Advertising (Campaign Planning & DSPs)Building an Integrated Media Approach for the Metaverse & Web 3.0Future-Proof Your Business With Creative Service Subscriptions and AIand more!
[H5] WHO YOU WILL LEARN FROM:
Antonis Kocheilas - Global CEO (Ogilvy Advertising)Emily Basileo - Coach (500 Global VC)Karan Saggi - Manager, Client Services (StackAdapt)Katie Hudson - Managing Director (Futurescapes, Publicis Groupe)Russ Perry - CEO (Design Pickle)plus Seth Godin, and experts from Samsung, Twitter, Meta, and more!
[H5] POWERED BY:
[H3] CONTENT MARKETINGTikTok OrganicConversion CopywritingAI Copy & Creatives
Repurpose content over multiple channels to blow up conversions
[H4] TikTok Organic / Conversion Copywriting / AI Copy & Creatives / Influencer Marketing / Ad Copywriting Recipes / Persuasion Hacks / Content Distribution Channels / SEO Frameworks
[H5] WHAT YOU WILL LEARN:
Dominate Social Platforms With Omni-Channel Content FrameworksGrab Your Audience’s Attention With Zero-Click Content (New Framework)Rank Faster Than Traditional SEO Articles With This Templated ContentTikTok for Brands: The Ultimate Growth Guide for 2023and more!
[H5] WHO YOU WILL LEARN FROM:
Alex Cattoni - Founder (The Copy Posse)Amanda Natividad - VP Marketing (SparkToro)Dale Bertrand - President (Fire&Spark)Sofia Hernandez - Global Head of Business Marketing (TikTok)plus experts from Semrush, Spotify, Google, and more!
[H5] POWERED BY:
[H3] BRAND BUILDINGCommunity BuildingBrand StorytellingEcommerce Marketing
Build an irresistible and memorable brand
[H4] Community Building / Brand Storytelling / Ecommerce Marketing / Subscriptions & Loyalty / Personal Branding / Audience Growth / Maximizing CLTV / Building Customer Avatars
[H5] WHAT YOU WILL LEARN:
Leveraging LinkedIn to Build a Personal Brand That Converts for You & Your CompanyThe Science Behind Going Viral on Social Media (60B Views Case Study)Drive Traffic and Revenue at Scale With PR and Affiliate MarketingBuild a Powerful Brand While Avoiding Cancel Culture [2023 Guide]and more!
[H5] WHO YOU WILL LEARN FROM:
Kyle Peters - Growth Hacker, Innovation & Strategy (Nestle)Brendan Kane - Founder & CEO (Hook Point LLC)Amanda Goetz - Founder (House of Wise)Lauren Kleinman - Founder & CEO (Dreamday) and Co-Founder (The Quality Edit)Ian Maskell - Global Marketing VP (Accenture)plus experts from Reddit, Thrasio, and more!
[H5] POWERED BY:
[H3] AD CREATIVESTikTok AdsPerformance UGCVideo Ads
Refresh your ad creatives and 5X ROI
[H4] TikTok Ads / Performance UGC / Video Ads / Data-Driven Creatives / Thumbstopping Hooks / Ad Fatigue Hacks / Concept Creation Strategies / Dynamic Ad Creatives
[H5] WHAT YOU WILL LEARN:
Optimize Your Ads Flywheel With 23 Fresh Content Angles ($13M in 3 Months Case Study)5X Your Meta + TikTok Ads ROI in 12 Weeks With a Simple, 4-Step Ad Creative ProcessConvert the Customers of Tomorrow: The 5 Big Creative TrendsTV & ATL Marketing: The Secret Performance Channel for DTCThe Anatomy of Unskippable Short-Form Video Ads That Generate RevenueThe Power of Micro-Influencers: How To Drive Ad Performance and Generate Evergreen UGCand more!
[H5] WHO YOU WILL LEARN FROM:
Alex Fedotoff - CEO (D2C Brands)Anvar Jabirov - CEO (Creative Flywheel)Catherine Oddenino - Marketing Manager, Measurement Solutions (Meta)Greg Schwartz - Independent Consultant (Household)Robert Katai - Marketing Communication Manager (Creatopy)Manana Papiashvili (Insense)and more!
[H5] POWERED BY:
[H3] MEDIA BUYINGMetaGoogleTikTok Ads
Beat the recession and build an $11M Funnel with advanced Media Buying strategies
[H4] Meta / Google / TikTok Ads / Lead Gen Strategies / Attribution & Tracking / Campaign Scaling Strategies / Audience Targeting Strategies / YouTube Ads Mastery / Campaign Setup Blueprints / Performance Max Campaigns
[H5] WHAT YOU WILL LEARN:
Recession-Proof Ad Spend Strategies for 2023 and Beyond (With Proven Case Studies)Scale to $1.2M With 7 Unconventional Social Media Lead Gen StrategiesThe Inner Workings of an $11 Million Dollar Funnel RevealedMeta Ads Manual: Drive Down Lead Costs, Start 500+ Warm Conversations, and Avoid Ad Fatigueand more!
[H5] WHO YOU WILL LEARN FROM:
Jaleh Rezaei - CEO (Mutiny)Judy Sahay - CEO & Managing Director (Crowd Media)Martin Kocandrle - COO (VirtualAd)Jason Hunt - CMO (Merged Media)plus experts from Google, Amazon, and more!
[H3] CONVERSION OPTIMIZATIONFunnel BlueprintsCRO HacksMastering GA4
[H4] Funnel Blueprints / CRO Hacks / Mastering GA4 / UX Optimization / First-Party Data / Traffic Source Optimization / Content Personalization / Funnel Events Tracking
[H5] WHAT YOU WILL LEARN:
10X Your Agency in 1 Year Through Niching Down and Offer CreationUsing First-Party Data on Ad Platforms to Boost ConversionsTurbocharge Your Paid Ads With This 6-Step Funnel and Landing Page BlueprintLessons From Running a $100M Conversion Rate Optimization ProgramThe 6-Part Anatomy of High-Converting DTC Product Pagesand more!
[H5] WHO YOU WILL LEARN FROM:
Aaron J. Nosbisch - CEO (Lucyd)Cory Crapes - Co-Founder (RAEK)Carl Weische - CEO (Accelerated)David Mausolf - Founder (Apex Growth)Oliver Kenyon - Co-Founder (ConversionWise)plus Rand Fishkin and more!
[H3] EMAIL & SMS MARKETINGBuilding NewslettersMaster AutomationsRetention Strategies
Maximize CLTV with SMS, WhatsApp and Email automations
[H4] Building Newsletters / Master Automations / Retention Strategies / Email & SMS Campaigns / Audience Segmentation / Lifecyle Marketing / RFM (Recency, Frequency, Monetary) / Subject Lines Mastery
[H5] WHAT YOU WILL LEARN:
Explode Your Conversions With WhatsApp CampaignsBoost Retention and Generate More Leads With 6 Proven Email StrategiesTurn SMS Marketing Into a Money-Making Machine With Cart Recovery and Engagement BoostersTap Into a Trillion-Dollar Industry With This SMS Marketing Playbook (+Brand Case Studies)and more!
[H5] WHO YOU WILL LEARN FROM:
Melanie Balke - CEO (The Email Marketers)Jess Vassallo - Founder & Head of Growth (Evocative Media)Kelsey Stevenson - Chief Product Officer (Bitly)plus experts from Mailchimp, and more!
[H5] POWERED BY:
Seth GodinMarketing Visionary & Founder, Akimbo
[H3] Seth Godin
[H4] Marketing Visionary & Founder, Akimbo
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[H3] THE FUTURE OF ADVERTISING TRACK
[H5] DESCRIPTION
Seth Godin is the author of 20 bestsellers that have been read all around the world. His work has been translated into more than 35 languages. He is also the founder of the altMBA and The Akimbo Workshops—online seminars that have transformed the lives of thousands of people.
He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and—most of all—changing the way people see the world. You might be familiar with some of his books: Linchpin, Tribes, The Dip, and Purple Cow. His book, "This Is Marketing", was an instant bestseller around the world. His latest, "The Practice", was published at the end of 2020 and is already a smash hit.
In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (you can find this by typing “Seth” into Google) is one of the most popular on the internet. His podcast rests in the top 1% of all podcasts worldwide.
In 2018, he was inducted into the Marketing Hall of Fame. More than 20,000 people have completed his influential Akimbo and altMBA workshops, and continue to seek out his invaluable guidance.
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Antonis KocheilasGlobal CEO, Ogilvy Advertising
[H3] Antonis Kocheilas
[H4] Global CEO, Ogilvy Advertising
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[H3] THE FUTURE OF ADVERTISING TRACK
[H5] DESCRIPTION
Antonis Kocheilas is the Global CEO of Ogilvy Advertising. In this role, he is serving on the executive leadership team of Ogilvy Worldwide with the sole responsibility to harness Ogilvy's capabilities in branding, advertising, and content creation for the growth of brands and businesses under Ogilvy’s stewardship.
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Sofia HernandezGlobal Head of Business Marketing, TikTok
[H3] Sofia Hernandez
[H4] Global Head of Business Marketing, TikTok
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[H3] CONTENT MARKETING TRACK
[H5] DESCRIPTION
Sofia Hernandez is the Global Head of Business Marketing at TikTok, where she helps brands around the world tap into the power of TikTok by challenging them to build innovative marketing strategies that drive culture on and off the platform. Prior to TikTok, Sofia was the Chief Client Officer at consumer insights platform Suzy where she was responsible for driving revenue retention and growth, informing the product roadmap, and ensuring the entire company was rooted in a ‘customer first’ approach. With over 18 years leading some of the most iconic global marketing campaigns for Fortune 500 companies including P&G, J&J, Netflix and Spotify, Sofia's passion for people and what makes them tick continues to fuel her keen understanding of how to drive successful connections between brands and the people that love them.
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Catherine OddeninoMarketing Manager, Measurement Solutions, Meta
[H3] Catherine Oddenino
[H4] Marketing Manager, Measurement Solutions, Meta
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[H3] AD CREATIVES TRACK
[H5] DESCRIPTION
Catherine works in Meta’s Measurement Solutions Marketing group, developing content and helping to determine research priorities. Catherine has over 20 years’ experience working as a marketing, ad sales and business development executive for media companies. She was a founding member of the New Products Group at Turner Broadcasting, launching several new products and media brands and led business development for the digital food, home and travel brands at Time Inc, including Real Simple, Cooking Light and Sunset. She also founded and ran her own ice cream company, Luca & Bosco in NYC for 4 years.
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Darshan KantakVice President of Product Management, Google
[H3] Darshan Kantak
[H4] Vice President of Product Management, Google
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[H3] MEDIA BUYING TRACK
[H5] DESCRIPTION
Darshan oversees product development for Search, Shopping and Discovery ads.
Darshan’s team is responsible for Google Search and Retail Ads automation solutions, allowing advertisers to build durable and long-term marketing strategies. His team also oversees Google's ads quality and ads relevance work.
Kantak has been working in Digital Advertising product management for 14 years. He is an expert in designing and managing large scale Ads Serving and Revenue teams and is passionate about improving ad relevance.
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Gregory OwensManaging Director for Europe & Growth Markets, Twitter
[H3] Gregory Owens
[H4] Managing Director for Europe & Growth Markets, Twitter
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[H3] THE FUTURE OF ADVERTISING TRACK
[H5] DESCRIPTION
Greg has been leading digital businesses and sales organizations for over 15 years and is currently the Managing Director of Europe and Growth Markets at Twitter. Greg joined Twitter in 2016 leading a multi-market sales force in EMEA focused on helping advertisers and partners to successfully leverage Twitter’s platform. He went on to establish the Twitter performance ads hub in EMEA which specializes in key verticals of Finance, Gaming, Digital Natives and Mobile Apps. Prior to Twitter, Greg has led digital business through turnarounds, transformations and acquisitions at Saongroup and Independent News & Media.
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Emily HotzDirector of Video & Sales Development Managers, Google
[H3] Emily Hotz
[H4] Director of Video & Sales Development Managers, Google
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[H3] CONTENT MARKETING TRACK
[H5] DESCRIPTION
As Director of Video and Sales Development Managers, Emily leads teams focused on industry marketing and video advertising solutions for top retailers in the US.
She partners with clients to use creative, data, and technology to make meaningful consumer connections and drive business results. Prior to this role, Emily led a team of Video Specialists, where she helped deliver transformational partnerships and fuel full-funnel growth for performance focused advertisers.
In her twelve years at Google, Emily has held a variety of roles contributing to the growth of Google Chicago and the Global Business organization.
Before Google, Emily was a Management Consultant with Accenture, leading Change Management projects in the Energy Sector. She began her career working on Broadway on the marketing team for a Not for Profit theater. Emil

[H1] SPEAKERS
An unparalleled lineup of Ad World leaders have come to share their secrets. They will present actionable insights, data-driven knowledge, and innovative ideas from the online advertising industry.Seth GodinMarketing Visionary & Founder, Akimbo
[H3] Seth Godin
[H4] Marketing Visionary & Founder, Akimbo
[IMG: track-log.png]
[H3] THE FUTURE OF ADVERTISING TRACK
[H5] DESCRIPTION
Seth Godin is the author of 20 bestsellers that have been read all around the world. His work has been translated into more than 35 languages. He is also the founder of the altMBA and The Akimbo Workshops—online seminars that have transformed the lives of thousands of people.
He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and—most of all—changing the way people see the world. You might be familiar with some of his books: Linchpin, Tribes, The Dip, and Purple Cow. His book, "This Is Marketing", was an instant bestseller around the world. His latest, "The Practice", was published at the end of 2020 and is already a smash hit.
In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (you can find this by typing “Seth” into Google) is one of the most popular on the internet. His podcast rests in the top 1% of all podcasts worldwide.
In 2018, he was inducted into the Marketing Hall of Fame. More than 20,000 people have completed his influential Akimbo and altMBA workshops, and continue to seek out his invaluable guidance.
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Antonis KocheilasGlobal CEO, Ogilvy Advertising
[H3] Antonis Kocheilas
[H4] Global CEO, Ogilvy Advertising
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[H3] THE FUTURE OF ADVERTISING TRACK
[H5] DESCRIPTION
Antonis Kocheilas is the Global CEO of Ogilvy Advertising. In this role, he is serving on the executive leadership team of Ogilvy Worldwide with the sole responsibility to harness Ogilvy's capabilities in branding, advertising, and content creation for the growth of brands and businesses under Ogilvy’s stewardship.
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Sofia HernandezGlobal Head of Business Marketing, TikTok
[H3] Sofia Hernandez
[H4] Global Head of Business Marketing, TikTok
[IMG: track-log.png]
[H3] CONTENT MARKETING TRACK
[H5] DESCRIPTION
Sofia Hernandez is the Global Head of Business Marketing at TikTok, where she helps brands around the world tap into the power of TikTok by challenging them to build innovative marketing strategies that drive culture on and off the platform. Prior to TikTok, Sofia was the Chief Client Officer at consumer insights platform Suzy where she was responsible for driving revenue retention and growth, informing the product roadmap, and ensuring the entire company was rooted in a ‘customer first’ approach. With over 18 years leading some of the most iconic global marketing campaigns for Fortune 500 companies including P&G, J&J, Netflix and Spotify, Sofia's passion for people and what makes them tick continues to fuel her keen understanding of how to drive successful connections between brands and the people that love them.
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Catherine OddeninoMarketing Manager, Measurement Solutions, Meta
[H3] Catherine Oddenino
[H4] Marketing Manager, Measurement Solutions, Meta
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[H3] AD CREATIVES TRACK
[H5] DESCRIPTION
Catherine works in Meta’s Measurement Solutions Marketing group, developing content and helping to determine research priorities. Catherine has over 20 years’ experience working as a marketing, ad sales and business development executive for media companies. She was a founding member of the New Products Group at Turner Broadcasting, launching several new products and media brands and led business development for the digital food, home and travel brands at Time Inc, including Real Simple, Cooking Light and Sunset. She also founded and ran her own ice cream company, Luca & Bosco in NYC for 4 years.
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Darshan KantakVice President of Product Management, Google
[H3] Darshan Kantak
[H4] Vice President of Product Management, Google
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[H3] MEDIA BUYING TRACK
[H5] DESCRIPTION
Darshan oversees product development for Search, Shopping and Discovery ads.
Darshan’s team is responsible for Google Search and Retail Ads automation solutions, allowing advertisers to build durable and long-term marketing strategies. His team also oversees Google's ads quality and ads relevance work.
Kantak has been working in Digital Advertising product management for 14 years. He is an expert in designing and managing large scale Ads Serving and Revenue teams and is passionate about improving ad relevance.
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Gregory OwensManaging Director for Europe & Growth Markets, Twitter
[H3] Gregory Owens
[H4] Managing Director for Europe & Growth Markets, Twitter
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[H3] THE FUTURE OF ADVERTISING TRACK
[H5] DESCRIPTION
Greg has been leading digital businesses and sales organizations for over 15 years and is currently the Managing Director of Europe and Growth Markets at Twitter. Greg joined Twitter in 2016 leading a multi-market sales force in EMEA focused on helping advertisers and partners to successfully leverage Twitter’s platform. He went on to establish the Twitter performance ads hub in EMEA which specializes in key verticals of Finance, Gaming, Digital Natives and Mobile Apps. Prior to Twitter, Greg has led digital business through turnarounds, transformations and acquisitions at Saongroup and Independent News & Media.
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Emily HotzDirector of Video & Sales Development Managers, Google
[H3] Emily Hotz
[H4] Director of Video & Sales Development Managers, Google
[IMG: track-log.png]
[H3] CONTENT MARKETING TRACK
[H5] DESCRIPTION
As Director of Video and Sales Development Managers, Emily leads teams focused on industry marketing and video advertising solutions for top retailers in the US.
She partners with clients to use creative, data, and technology to make meaningful consumer connections and drive business results. Prior to this role, Emily led a team of Video Specialists, where she helped deliver transformational partnerships and fuel full-funnel growth for performance focused advertisers.
In her twelve years at Google, Emily has held a variety of roles contributing to the growth of Google Chicago and the Global Business organization.
Before Google, Emily was a Management Consultant with Accenture, leading Change Management projects in the Energy Sector. She began her career working on Broadway on the marketing team for a Not for Profit theater. Emily lives on the South Side of Chicago with her husband and 3 children.
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Jimmie StoneVP, Head of Creative Shop, North America, Meta
[H3] Jimmie Stone
[H4] VP, Head of Creative Shop, North America, Meta
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[H3] THE FUTURE OF ADVERTISING TRACK
[H5] DESCRIPTION
Jimmie Stone is a creative leader and cultural gardener who has worked for over 20 years to connect brands and consumers through purpose-driven creative work.
Today, Jimmie is the VP, Head of CS for Meta where he oversees the region to inspire brands and agencies to use the power of the Meta platform.
He recently joined from Edelman where he was the Chief Creative Officer NY & U.S. Head of Creative, and a driving force behind the creative 10 years shift of the world’s leading independent agency, responsible for the growth of Edelman’s creative content offering, including building an experiential design group, and best-in-class creative studio and video production team.
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Timo PelzVP of Business Marketing, Reddit
[H3] Timo Pelz
[H4] VP of Business Marketing, Reddit
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[H3] BRAND BUILDING TRACK
[H5] DESCRIPTION
Timo is Reddit’s VP of Business Marketing, driving the go-to-market strategy that showcases the power and effectiveness of Reddit’s ever-evolving advertising offering. He leads the team that connects Reddit’s Sales organization with the wider industry, giving voice to Reddit’s 100,000+ communities for advertisers of all sizes and verticals. Timo has over 15 years of experience spanning a wide range of marketing, including B2C, B2B, communications, strategy, sales, brand, and product. Prior to Reddit, he worked at Instagram where he led global business marketing across brand and product for the company‘s business and advertising solutions. Timo is passionate about creating audience-led work that enables businesses of all sizes to achieve their goals. He earned his bachelor’s degree in North American cultural studies and his M.A. in Political Science from the University of Bonn in Germany. When he’s not working, you’ll find Timo deep in his favorite Reddit communities r/parenting, r/Patriots, r/lawncare, r/TIL, and r/whereintheworld.
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Sarah (Larsen) TobinVP of Integrated Marketing, Samsung Electronics
[H3] Sarah (Larsen) Tobin
[H4] VP of Integrated Marketing, Samsung Electronics
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[H3] THE FUTURE OF ADVERTISING TRACK
[H5] DESCRIPTION
Sarah Larsen leads the Integrated Marketing team for Samsung Home Entertainment and is responsible for building our brand with our consumers and customers across the US.
Her extensive knowledge of the latest and greatest in innovative marketing and especially digital activations paired with her deep expertise with partnerships, experiential and influencer programs has led to numerous sales-driving and award-winning campaigns.
Prior to joining Samsung, Sarah held leadership roles in several global marketing agencies such as Edelman and Ogilvy, working with globally renowned CPG, consumer electronics brands and retailer brands which provided her with a well-rounded view of the marketing landscape.
An avid trends spotter, Sarah spends her free time consuming all things culture related, though her two teenage daughters frequently inform her what is actually cool. She is passionate about the culinary arts, home décor, fashion, entertainment and even picked up mixology while quarantining. Sarah’s husband is from Ireland so she is able to satisfy her travel bug with lots of trips back and forth.
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Rose JiaHead of Growth Marketing, Amazon Grocery
[H3] Rose Jia
[H4] Head of Growth Marketing, Amazon Grocery
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[H3] MEDIA BUYING TRACK
[H5] DESCRIPTION
Rose Jia is an award-winning leader who currently heads up growth marketing for Amazon’s grocery division, including brands like Amazon Fresh. She and her team drive profitable growth through awareness, discovery, conversion, partnerships, and go-to-market initiatives. She is also considered a "Renaissance Marketer" — a multi-disciplined leader who leverages her wide and differing industry knowledge to build patented innovative products and solutions.
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Brian BernerHead of Americas Ad Sales, Spotify
[H3] Brian Berner
[H4] Head of Americas Ad Sales, Spotify
[H5] DESCRIPTION
Brian Berner is an accomplished media and technology executive with over 20 years of experience in the world of advertising and sales. He is currently the Head of Americas Advertising Sales & Partnerships at Spotify, where he leads 200+ employees across management, sales and sales support in all matters related to advertising revenue across both North and South America.
He was the first ever salesperson at MySpace, and has previously served as the Regional Vice President for the Midwest at Spotify.
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Kyle PetersGrowth Hacker (Innovation & Strategy), Nestle
[H3] Kyle Peters
[H4] Growth Hacker (Innovation & Strategy), Nestle
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[H3] BRAND BUILDING TRACK
[H5] DESCRIPTION
Kyle is a former CPG Founder of 5 years that now helps drive innovation and strategy efforts across multiple categories at Nestle.
As a Founder he was able to drive product velocity to 3x the category average, and worked with companies like Marriott, NFL teams, healthcare facilities and more. With the robust experience gained as a Founder he now takes that same tenacity and scrappy approach to help develop & test first-to-market innovations for Nestle's portfolio.
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Katie HudsonManaging Director, Futurescapes, Publicis Groupe
[H3] Katie Hudson
[H4] Managing Director, Futurescapes, Publicis Groupe
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[H3] THE FUTURE OF ADVERTISING TRACK
[H5] DESCRIPTION
Katie Hudson joined Publicis in January 2022 as Managing Director, Futurescapes, PMX Global. At Publicis, she leads the development of global metaverse practice capabilities and she also leads the development of partnerships with an ecosystem of key metaverse experts, tokenomics and metaverse production specialists, and enablers of end-to-end integrated activation. She is currently working on metaverse strategy, planning, and activation for a range of global clients in fashion, health & beauty, entertainment, healthcare, automotive, food & beverage, CPG, and electronics.
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Kiser BarnesHead of Design, North America, Digitas
[H3] Kiser Barnes
[H4] Head of Design, North America, Digitas
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[H3] AD CREATIVES TRACK
[H5] DESCRIPTION
Kiser is a core lead of Digitas’s Web3, Metaverse, and Gaming practice, focused on new business pitches and organic growth. Kiser is a creative leader, strategic designer and experienced maven who has worked at the intersection of culture, commerce, and community for over a decade.
Spanning a diverse range of disciplines, Kiser has worked for some of New York’s most notable agencies. In defining some of the world’s most culturally relevant brands, Kiser’s experience has instilled a strong belief that great brands can cultivate meaningful human connections.
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Rand FishkinCo-Founder & CEO, SparkToro
[H3] Rand Fishkin
[H4] Co-Founder & CEO, SparkToro
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[H3] CONVERSION OPTIMIZATION TRACK
[H5] DESCRIPTION
Rand Fishkin is the co-founder and CEO of audience research software startup, SparkToro. He has dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder.
When Rand is not working, he is usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or fancy cocktails, he’ll happily pull back the curtain on big tech’s dark secrets.
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Andrew WardenCMO, Semrush
[H3] Andrew Warden
[H4] CMO, Semrush
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[H3] CONTENT MARKETING TRACK
[H5] DESCRIPTION
Andrew is a global marketing executive with 20 years of experience in analyst relations, public relations, branding, digital marketing, demand generation, business strategy, and more.
He is known for his passion and energy, both in the boardroom and at the junior copywriter’s desk.
Having lived and worked in some 20+ countries, Andrew has a unique ability to activate solutions to complex business goals, whether in the form of omni-channel campaigns, brand elevation, customer storytelling, or organic programs. He celebrates true global diversity in his teams and

[H1] MARCH 2023 SCHEDULE
Explore the conference agenda for our most recent show.Day one29 March, WednesdayDay two30 March, ThursdayTIME ZONE: EDT
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