Training Example: Stellar Agency – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Marketing, SEO & Advertising Agencies
Generic Claims: we grow businesses, results that speak for themselves, your marketing partner, proven track record…
Red Flags: guaranteed rankings or specific position promises, case studies with no client names or metrics, proprietary tools that are rebranded free tools, results claims without timeframes or baselines…
Semantic Drift Patterns: homepage claims data-driven but case studies show no metrics, claims full-service but team is three people, homepage targets enterprise but case studies are local businesses, claims proprietary methodology but describes standard practices…
Proof Expectations: named client case studies with before-and-after metrics, specific revenue or traffic numbers achieved, verified vendor partnerships with tier levels, team member profiles with specific expertise and career history…

Stellar Agency

(https://stellar.agency) 📸 Data Snapshot: May 16, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Stellar (https://stellar.agency)
Title

Stellar

H1 Entertain first
H6 Follow us
HEADING_BODY Stellar (https://stellar.agency/projects/global-magic-stunt/)
Title

Stellar

H1 Multi-market magic screening
H2 Global Magic Stunt
H2 4 Market Integration
H2 Interactive Live Magic
H2 Talent Integration
H2 The Playdate Gauntlet
H2 Road to the Screening
H3 Playdate
H3 SISU: Road to Revenge
NAV_HEADER Projects (https://stellar.agency/projects/)
Title

Projects

H1 Our work
H2 Our Stellar projects
H2 Two Tribes One War
H2 The Playdate Gauntlet
H2 Road to the Screening
H2 Music From Nowhere
H2 Global Magic Stunt
H2 Truck Heist
H2 Smurf Village
H2 Light the Fuse
H2 Join the Ruska Roma
H2 Find the Accountant
H2 Chasing Shadow
H2 Postcard to Peru
H2 Train like a Hunter
H2 On His List
H2 Join the Party Trail
H2 A Bucking Venom Event
H2 Scoops Ahoy
H2 Croodimals
H2 Day One Buzzer
H2 The ConTroll Room
H2 Good Bad Behaviour
H2 Catch the Trailer
H2 Mega Bus
H2 Despicable Slushies
H2 Imagination Station
H2 A Whirlwind Event
H2 Making January Hot
H2 Buckle up
H2 Race Starter
H2 Walk the Crane
H2 IMAX Immersion Piece
H2 Race Ready Filter
H2 Behind The Door
H2 Kaleidoscope Me
H2 Deer Warning
H2 The Millionaire Quiz
H2 Emotional Ending
H2 Hit the Harmony
H2 3rd Time Unlucky
H2 The People’s Princess
H2 Guess Deux
H2 Giant Corn
H2 Split Screening
H2 Double-0 Agent
H2 Bond Bromance
H2 Trolls World Takeover
H2 Boss Baby Interview
H2 Poppy Uses The Web
H2 Nine Lives
H2 Slough House Screening
H2 Kung Fu School
H2 Animal Linguistics
H2 Vought Unlocked
H2 Beam Me Up
H2 Holiday Hacks
H2 Botanical Billboard
H2 Fly with Toothless
H2 Pet Rock Movie
H3 The Wrecking Crew
H3 Playdate
H3 SISU: Road to Revenge
H3 Springsteen: Deliver Me From Nowhere
H3 Now You See Me, Now You Don’t
H3 The Pickup
H3 Smurfs
H3 Mission: Impossible – The Final Reckoning
H3 From the World of John Wick: Ballerina
H3 The Accountant 2
H3 Sonic 3
H3 Paddington 3
H3 Kraven the Hunter
H3 Kraven the Hunter
H3 Gabby’s Dollhouse
H3 Venom: The Last Dance
H3 Stranger Things
H3 The Croods
H3 A Quiet Place Day One
H3 Trolls Band Together
H3 The Bad Guys
H3 The Gray Man
H3 Despicable Me 4
H3 Despicable Me 4
H3 IF
H3 Twisters
H3 Too Hot To Handle
H3 Fast X
H3 Fast X
H3 007 Road to a Million
H3 Aquaman and the Lost Kingdom
H3 Gran Turismo
H3 Insidious: The Red Door
H3 Trolls Band Together
H3 Leave the World Behind
H3 007: Road To A Million
H3 The Crown Season 6 – Part Two
H3 Trolls Band Together
H3 Slow Horses Series 3
H3 The Crown Season 6 – Part One
H3 MURDER MYSTERY 2
H3 Abominable
H3 Fast & Furious: Hobbs & Shaw
H3 No Time to Die
H3 No Time To Die
H3 Trolls World Tour
H3 Boss Baby Family Business
H3 Trolls World Tour
H3 Puss in Boots: The Last Wish
H3 Slow Horses
H3 Minions: The Rise of Gru
H3 Dolittle
H3 The Boys
H3 Shaun the Sheep Farmageddon
H3 The Addams Family 2
H3 Sex Education Season 3
H3 How to Train your Dragon: The Hidden World
H3 Minions: The Rise of Gru
NAV_HEADER Protected page (https://stellar.agency/supernova/)
Title

Protected page

H2 Protected Page
H2 Password
NAV_HEADER Join us (https://stellar.agency/join-us/)
Title

Join us

H1 join us
H2 Entertain First!
H2 Let's Work Together
H2 We’re always looking for top stellar talent to join our team. Email us at hello@stellar.agency with your CV, portfolio and a short description of who you are and why you’d like to join the team.
BODY Privacy Statement (https://stellar.agency/privacy-statement/)
Title

Privacy Statement

H1 PRIVACY NOTICE
H2 Entertain First!
H2 Let's Work Together
H2 STELLAR LONDON – PRIVACY NOTICE FOR PRIZE DRAWS
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://stellar.agency) Stellar
[H1] Entertain first
and the rest will follow
[IMG: Play]
[IMG: Show Rell Play]
INTRODUCINGThe entertainment first creative agency with 10 years’ success delivering global campaigns for the best storytellers in the world.
[IMG: Universal]
[IMG: Amazon Prime]
[IMG: Imax]
[IMG: Warner Bros]
[IMG: Sony]
[IMG: Paramount]
[H1] Global Magic Stunt
Four countries, one live illusion. We blended magic, talent, and audience participation into a single synchronised spectacle.Winner of the Global Fan Engagement award at the Entertainment Awards 2026.
[IMG: Featured Project]
[H1] Results drivencreativity
[H1] OUR STRATEGY
Identifying audience opportunity with a combination of insights, data and cultural trends to build authentic creative platforms.June 18, 2018
[H1] The dotted line
[IMG: Featured Project]
[IMG: Royal British Legion]
[H1] Results nothing short ofincredible
[H1] JANE CLANCY
MARKETING AND COMMUNICATIONS DIRECTOR
[H1] Incredibly collaborative and fun to work with, delivering excellent work
[H1] PYM CANTELLOW
HEAD OF BRAND EUROPE
[H1] Stellar seamlessly delivercampaign momentsloved by fans
[H1] CAT GEORGE
SENIOR VICE PRESIDENT OFINTERNATIONAL MARKETING
[H6] Follow us
CONTACThello@stellar.agencyLONDON56-64 Leonard StreetLondon EC2A 4LTLOS ANGELES1800 Vine StreetLos Angeles CA 900282026 Stellar Agency. All rights reserved.PRIVACY STATEMENT - STELLAR CREATIVE LTDPRIVACY STATEMENT - STELLAR AGENCY INC
1419 chars
SUB-PAGE (https://stellar.agency/projects/global-magic-stunt/) Stellar
[IMG: Play]
[IMG: Show Rell Play]
Now You See Me, Now You Don’t
[H2] Global Magic Stunt
[H2] 4 Market Integration
[H2] Interactive Live Magic
[H2] Talent Integration
[H1] Multi-market magic screening
A live global magic show across four countries, mirroring the film's themes on a worldwide scale.Request Case Study
[H1] Brief
Lionsgate wanted to conduct the ‘first of its kind’ screening with live magic in London, Paris, Berlin and Mexico City.
[H1] Idea
Utilising a magic troop, alongside Talent pre-recorded and in person to curate the biggest card trick across four audiences.
[H1] Execution
A live feed of the hosts and talent through the cinema screens allowed the four audiences to perform the giant card trick at the same time with showstopping presence.
[H1]
Lionsgate wanted to conduct the ‘first of its kind’ screening with live magic in London, Paris, Berlin and Mexico City.
[H1]
Utilising a magic troop, alongside Talent pre-recorded and in person to curate the biggest card trick across four audiences.
[H1]
A live feed of the hosts and talent through the cinema screens allowed the four audiences to perform the giant card trick at the same time with showstopping presence.No items found.Back
[H1] Related Projects
No items found.
[H3] Playdate
[H2] The Playdate Gauntlet
[IMG: Play]
[IMG: Show Rell Play]
No items found.
[H3] SISU: Road to Revenge
[H2] Road to the Screening
[IMG: Play]
[IMG: Show Rell Play]
1431 chars
SUB-PAGE (https://stellar.agency/projects/) Projects
[H1] Our work
[H1] Our work
[H2] Our Stellar projects
Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.No items found.
[H3] The Wrecking Crew
[H2] Two Tribes One War
[IMG: Play]
[IMG: Show Rell Play]
No items found.
[H3] Playdate
[H2] The Playdate Gauntlet
[IMG: Play]
[IMG: Show Rell Play]
No items found.
[H3] SISU: Road to Revenge
[H2] Road to the Screening
[IMG: Play]
[IMG: Show Rell Play]
No items found.
[H3] Springsteen: Deliver Me From Nowhere
[H2] Music From Nowhere
[IMG: Play]
[IMG: Show Rell Play]
No items found.
[H3] Now You See Me, Now You Don’t
[H2] Global Magic Stunt
[IMG: Play]
[IMG: Show Rell Play]
No items found.
[H3] The Pickup
[H2] Truck Heist
[IMG: Play]
[IMG: Show Rell Play]
No items found.
[H3] Smurfs
[H2] Smurf Village
[IMG: Play]
[IMG: Show Rell Play]
No items found.
[H3] Mission: Impossible – The Final Reckoning
[H2] Light the Fuse
[IMG: Play]
[IMG: Show Rell Play]
No items found.
[H3] From the World of John Wick: Ballerina
[H2] Join the Ruska Roma
[IMG: Play]
[IMG: Show Rell Play]
No items found.
[H3] The Accountant 2
[H2] Find the Accountant
[IMG: Play]
[IMG: Show Rell Play]
ContentPR Stunt
[H3] Sonic 3
[H2] Chasing Shadow
[IMG: Play]
[IMG: Show Rell Play]
No items found.
[H3] Paddington 3
[H2] Postcard to Peru
[IMG: Play]
[IMG: Show Rell Play]
Experiential
[H3] Kraven the Hunter
[H2] Train like a Hunter
[IMG: Play]
[IMG: Show Rell Play]
PR Stunt
[H3] Kraven the Hunter
[H2] On His List
[IMG: Play]
[IMG: Show Rell Play]
ExperientialDigital
[H3] Gabby’s Dollhouse
[H2] Join the Party Trail
[IMG: Play]
[IMG: Show Rell Play]
ExperientialDigital
[H3] Venom: The Last Dance
[H2] A Bucking Venom Event
[IMG: Play]
[IMG: Show Rell Play]
ExperientialPR Stunt
[H3] Stranger Things
[H2] Scoops Ahoy
[IMG: Play]
[IMG: Show Rell Play]
No items found.
[H3] The Croods
[H2] Croodimals
[IMG: Play]
[IMG: Show Rell Play]
Experiential
[H3] A Quiet Place Day One
[H2] Day One Buzzer
[IMG: Play]
[IMG: Show Rell Play]
ContentPR Stunt
[H3] Trolls Band Together
[H2] The ConTroll Room
[IMG: Play]
[IMG: Show Rell Play]
Content
[H3] The Bad Guys
[H2] Good Bad Behaviour
[IMG: Play]
[IMG: Show Rell Play]
PR Stunt
[H3] The Gray Man
[H2] Catch the Trailer
[IMG: Play]
[IMG: Show Rell Play]
ContentPR StuntExperiential
[H3] Despicable Me 4
[H2] Mega Bus
[IMG: Play]
[IMG: Show Rell Play]
Experiential
[H3] Despicable Me 4
[H2] Despicable Slushies
[IMG: Play]
[IMG: Show Rell Play]
Experiential
[H3] IF
[H2] Imagination Station
[IMG: Play]
[IMG: Show Rell Play]
ALL
[H3] Twisters
[H2] A Whirlwind Event
[IMG: Play]
[IMG: Show Rell Play]
ExperientialContent
[H3] Too Hot To Handle
[H2] Making January Hot
[IMG: Play]
[IMG: Show Rell Play]
ALLContent
[H3] Fast X
[H2] Buckle up
[IMG: Play]
[IMG: Show Rell Play]
ExperientialContentALL
[H3] Fast X
[H2] Race Starter
[IMG: Play]
[IMG: Show Rell Play]
ExperientialALL
[H3] 007 Road to a Million
[H2] Walk the Crane
[IMG: Play]
[IMG: Show Rell Play]
Content
[H3] Aquaman and the Lost Kingdom
[H2] IMAX Immersion Piece
[IMG: Play]
[IMG: Show Rell Play]
ALLDigital
[H3] Gran Turismo
[H2] Race Ready Filter
[IMG: Play]
[IMG: Show Rell Play]
Digital
[H3] Insidious: The Red Door
[H2] Behind The Door
[IMG: Play]
[IMG: Show Rell Play]
ALLExperiential
[H3] Trolls Band Together
[H2] Kaleidoscope Me
[IMG: Play]
[IMG: Show Rell Play]
ALLContentPR Stunt
[H3] Leave the World Behind
[H2] Deer Warning
[IMG: Play]
[IMG: Show Rell Play]
ALLDigital
[H3] 007: Road To A Million
[H2] The Millionaire Quiz
[IMG: Play]
[IMG: Show Rell Play]
ALLPR StuntExperiential
[H3] The Crown Season 6 - Part Two
[H2] Emotional Ending
[IMG: Play]
[IMG: Show Rell Play]
ALLDigital
[H3] Trolls Band Together
[H2] Hit the Harmony
[IMG: Play]
[IMG: Show Rell Play]
ALLPR Stunt
[H3] Slow Horses Series 3
[H2] 3rd Time Unlucky
[IMG: Play]
[IMG: Show Rell Play]
ALLPR Stunt
[H3] The Crown Season 6 - Part One
[H2] The People’s Princess
[IMG: Play]
[IMG: Show Rell Play]
ExperientialALL
[H3] MURDER MYSTERY 2
[H2] Guess Deux
[IMG: Play]
[IMG: Show Rell Play]
ALLContent
[H3] Abominable
[H2] Giant Corn
[IMG: Play]
[IMG: Show Rell Play]
ALLToolkitsExperiential
[H3] Fast & Furious: Hobbs & Shaw
[H2] Split Screening
[IMG: Play]
[IMG: Show Rell Play]
ALLExperientialDigital
[H3] No Time to Die
[H2] Double-0 Agent
[IMG: Play]
[IMG: Show Rell Play]
ALLContent
[H3] No Time To Die
[H2] Bond Bromance
[IMG: Play]
[IMG: Show Rell Play]
ALLExperiential
[H3] Trolls World Tour
[H2] Trolls World Takeover
[IMG: Play]
[IMG: Show Rell Play]
ALLContentToolkits
[H3] Boss Baby Family Business
[H2] Boss Baby Interview
[IMG: Play]
[IMG: Show Rell Play]
ALLContent
[H3] Trolls World Tour
[H2] Poppy Uses The Web
[IMG: Play]
[IMG: Show Rell Play]
ALLDigital
[H3] Puss in Boots: The Last Wish
[H2] Nine Lives
[IMG: Play]
[IMG: Show Rell Play]
ALLExperiential
[H3] Slow Horses
[H2] Slough House Screening
[IMG: Play]
[IMG: Show Rell Play]
ALLExperientialDigital
[H3] Minions: The Rise of Gru
[H2] Kung Fu School
[IMG: Play]
[IMG: Show Rell Play]
ALLContent
[H3] Dolittle
[H2] Animal Linguistics
[IMG: Play]
[IMG: Show Rell Play]
DigitalContentALL
[H3] The Boys
[H2] Vought Unlocked
[IMG: Play]
[IMG: Show Rell Play]
ALLExperiential
[H3] Shaun the Sheep Farmageddon
[H2] Beam Me Up
[IMG: Play]
[IMG: Show Rell Play]
ALLContent
[H3] The Addams Family 2
[H2] Holiday Hacks
[IMG: Play]
[IMG: Show Rell Play]
ALLExperiential
[H3] Sex Education Season 3
[H2] Botanical Billboard
[IMG: Play]
[IMG: Show Rell Play]
ALLExperientialDigital
[H3] How to Train your Dragon: The Hidden World
[H2] Fly with Toothless
[IMG: Play]
[IMG: Show Rell Play]
ALLDigitalContent
[H3] Minions: The Rise of Gru
[H2] Pet Rock Movie
[IMG: Play]
[IMG: Show Rell Play]
CONTACThello@stellar.agencyLONDON56-64 Leonard StreetLondon EC2A 4LTLOS ANGELES1800 Vine StreetLos Angeles CA 900282026 Stellar Agency. All rights reserved.PRIVACY STATEMENT - STELLAR CREATIVE LTDPRIVACY STATEMENT - STELLAR AGENCY INC
6049 chars
SUB-PAGE · THIN (https://stellar.agency/supernova/) Protected page
CONTACThello@stellar.agencyLONDON56-64 Leonard StreetLondon EC2A 4LTLOS ANGELES1800 Vine StreetLos Angeles CA 900282026 Stellar Agency. All rights reserved.PRIVACY STATEMENT - STELLAR CREATIVE LTDPRIVACY STATEMENT - STELLAR AGENCY INC
234 chars
SUB-PAGE · THIN (https://stellar.agency/join-us/) Join us
[H1] join us
Approach
[H2] Entertain First!
[H1] Join Us
[H2] Let's Work Together
[H1] Current opportunities
[H2] We’re always looking for top stellar talent to join our team. Email us at hello@stellar.agency with your CV, portfolio and a short description of who you are and why you’d like to join the team.
[H1] Project Manager
Ground Floor And Basement, 14 Brushfield Street, London
[H1] Apply
[H1] 3D Visualizer
London
[H1] Apply
CONTACThello@stellar.agencyLONDON56-64 Leonard StreetLondon EC2A 4LTLOS ANGELES1800 Vine StreetLos Angeles CA 900282026 Stellar Agency. All rights reserved.PRIVACY STATEMENT - STELLAR CREATIVE LTDPRIVACY STATEMENT - STELLAR AGENCY INC
668 chars
SUB-PAGE (https://stellar.agency/privacy-statement/) Privacy Statement
Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.
[H1] PRIVACY NOTICE
Approach
[H2] Entertain First!
[H1] Join Us
[H2] Let's Work Together
[H2] STELLAR LONDON - PRIVACY NOTICE FOR PRIZE DRAWS
WHO WE ARE AND WHY WE PROCESS YOUR PERSONAL DATA We are Stellar Creative Limited and we may process your personal data for the purposes of you entering our prize draw. Under the UK Data Protection Act 2018 and the UK GDPR (General Data Protection Regulation) there are specific obligations to protect personal data and this Privacy Notice explains how we process your personal data in accordance with those laws.HOW DO WE COLLECT YOUR PERSONAL DATAWe collect your personal data when you enter our prize draw. This can be your name, email address or other contact medium that you provide to us. We do not collect your personal data via third parties. WHY DO WE USE YOUR PERSONAL DATA COLLECTED AND LAWFUL BASISWe collect your personal data so that you can enter our prize draw. If you do not submit certain details, You will not be entered into the prize draw. Our lawful basis for processing your personal data is for our legitimate interests under Article 6(1)(f) of the UK GDPR.  SHARING PERSONAL DATAWe may need to share personal data within the company on a need-to-know basis so that we can contact you if you are a winner. We may need to share your details with third parties so that we can process your winning draw. We will only do this once when we contact you and ask for your permission. We do not sell or share your personal data with third parties. Where we engage third parties to process personal data on our behalf, we do so based on written instructions from us and are under a duty of confidentiality and are obliged to implement appropriate measures to ensure the security of data.DATA SECURITY AND RETENTION All personal data is recorded, used and deleted by Stellar Creative Limited strictly in line with the usage, data security and deletion statements made by Stellar for which permission of use is confirmed by the provider of the personal data. Stellar operates internal policies and controls to ensure that personal data is not lost or misused. We store personal data in a cloud-based system that requires 2 factor authentications. We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.To determine the appropriate retention period for personal information we consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means and the applicable legal, regulatory, tax, accounting or other requirements.YOUR DATA SUBJECT RIGHTS As a data subject depending on the nature of your request you may have the following rights. Not all rights are absolute and will depend on the circumstance and how we process your personal data.Right to access:Access and obtain a copy of your personal data on request;Right to rectificatioNRequire Stellar to change incorrect or incomplete data;‍Right to erasurE:Require Stellar to delete or stop processing your data, for example where the data is no longer necessary for the purposes of processing; ‍Right to restrict:Require Stellar to restrict or suppress your personal data.‍Right to object:Object to the processing of your personal data where we are relying on legitimate interests as the legal ground for processing; and ‍Right to data portability:Require Stellar to send you your personal data in a readable format. ‍If you wish to exercise any of these rights, please contact hello@stellar.agency. We may need to verify your identity before any requests can be carried out. We will respond to your request within 1 month of receiving your request. If the request cannot be carried out or we need more time, we will let you know as soon as possible.COMPLAINTS AND CONCERNSWe would appreciate the chance to deal with your concerns in the first instance. Please contact us at hello@stellar.agency‍If you have unresolved concerns and you live or work in the UK or believe that a personal data breach happened in the UK you have the right to complain at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).CONTACThello@stellar.agencyLONDON56-64 Leonard StreetLondon EC2A 4LTLOS ANGELES1800 Vine StreetLos Angeles CA 900282026 Stellar Agency. All rights reserved.PRIVACY STATEMENT - STELLAR CREATIVE LTDPRIVACY STATEMENT - STELLAR AGENCY INC
4994 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
0Review mentions (all pages)
15External proof links (all pages)
PageReviewsProof links
/ (home) 0 3
/projects/global-magic-stunt/ 0 0
/projects/ 0 3
/supernova/ 0 3
/join-us/ 0 3
/privacy-statement/ 0 3
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage — no schema detected (entity gap)
/projects/global-magic-stunt/ — no schema detected (entity gap)
/projects/ — no schema detected (entity gap)
/supernova/ — no schema detected (entity gap)
/join-us/ — no schema detected (entity gap)
/privacy-statement/ — no schema detected (entity gap)

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Marketing, SEO & Advertising Agencies
44.6 Avg BS

Based on 1677 businesses audited.

BS Detector

Marketing, SEO & Advertising Agencies BS: Stellar Agency (stellar.agency)

https://stellar.agency 📍 Industry: Marketing, SEO & Advertising Agencies
44 BS / 100

Stellar Agency leverages the massive brand equity of its Hollywood clients to distract from a complete lack of performance data and a chaotic technical structure. It is a high-substance portfolio wrapped in medium-BS marketing language, functioning as a visual showreel rather than a proof-based business tool.

Info Density Power-words vs. Substance ratio.
14
47% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
6
30% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
7
35% BS
Commodity Fingerprint Detection of industry clichés/templates.
5
33% BS
Identity & Authority Expert verifiability & Schema depth.
12
80% BS

Correct the heading hierarchy by reserving the H1 tag for page titles and moving testimonials to blockquotes or H3 tags. Implement Organization and Project schema (JSON-LD) to connect the agency and its founders to verifiable digital footprints. Add quantitative KPIs (reach, engagement, conversion) to the primary case studies to justify the ‘Results driven’ claim. Link named client testimonials to third-party verification or LinkedIn profiles.

The site perfectly matches the Marketing and Advertising category, specifically focusing on the entertainment and film sectors. The extensive list of movie projects and studio logos (Paramount, Warner Bros, Sony) confirms this specialization.

“The score of 44 indicates Moderate BS. The score was primarily driven by the Identity and Authority pillar (12/15) due to the complete absence of structured data and the technical misuse of HTML tags, alongside Information Density gaps where specific metrics are missing despite high-profile client names.”

Verified Analysis Date: May 16, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result