Training Example: Bombora – Review the Data, Give Your Score & Compare to the Real AI Evaluation

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[H2] Bombora is the true pioneer in B2B data. Our industry-leading Intent data, and our identity and audience solutions, unlock a wealth of insights.
See Bombora data in action
[H2] Not just big data. Data that lets you do big things.
[H3] Market intelligence
Target market (TAM) definition Brand health insights Competitive intelligence Buyer journey mapping
[H3] Prioritization
Sales outreach Customer portfolio management and churn mitigation Campaign audience development Predictive modeling
[H3] Personalization
Campaign messaging architecture Content strategy Sales outreach customization Website personalization Chatbot personalization
[H3] Measurement
Digital advertising and campaign measurement Website traffic measurement
[H2] Bombora’s B2B Data Co‑op
[H3] B2B data from the world’s most trusted and influential B2B players.
At Bombora, we built something special — a Data Co‑op that brings together thousands of trusted and influential publishers, brand sites and premium data providers from across the world of B2B. Explore the Data Co-op Explore the Data Co-op
[H2] Identify. Understand. Engage.
We transform data into real-world outcomes. Company Surge®Intent data Find high-potential in-market accounts to engage at the right time through sales, marketing and advertising. Identify at-risk customers and mitigate churn. Customize messaging and content to reflect the topics your target audience is most interested in. Understand and leverage market trends including buyer journeys and competitive performance. Learn more about Intent data Identity resolution and enrichment Capture and activate your first-party data. Identify and enrich anonymous site visitors. Customize messaging and content to reflect site visitors’ interests. Activate data in dynamic, real-time campaigns to empower marketing teams to deliver personalized experiences. Make your marketing automation more effective with better segmentation. Learn more about identity resolution Premium B2B digital audiences Build custom audiences or activate hundreds of prebuilt and tested segments. Activate ABM targets and Company Surge® Intent audiences. Deploy true omnichannel marketing campaigns seamlessly across leading ad platforms. Learn more about B2B digital audiences Insights suite Benefit from the industry’s most sophisticated B2B campaign measurement. Understand market trends, including buyer journeys and competitive performance. Visualize campaign performance with insightful analytics dashboards. Get a holistic view by uniting Intent, website visitor, and engagement data. Learn more about Insights suite Find high-potential in-market accounts to engage at the right time through sales, marketing and advertising. Identify at-risk customers and mitigate churn. Customize messaging and content to reflect the topics your target audience is most interested in. Understand and leverage market trends including buyer journeys and competitive performance. Learn more about Intent data Capture and activate your first-party data. Identify and enrich anonymous site visitors. Customize messaging and content to reflect site visitors’ interests. Activate data in dynamic, real-time campaigns to empower marketing teams to deliver personalized experiences. Make your marketing automation more effective with better segmentation. Learn more about identity resolution Build custom audiences or activate hundreds of prebuilt and tested segments. Activate ABM targets and Company Surge® Intent audiences. Deploy true omnichannel marketing campaigns seamlessly across leading ad platforms. Learn more about B2B digital audiences Benefit from the industry’s most sophisticated B2B campaign measurement. Understand market trends, including buyer journeys and competitive performance. Visualize campaign performance with insightful analytics dashboards. Get a holistic view by uniting Intent, website visitor, and engagement data. Learn more about Insights suite
[H2] Quality at scale
Billions of consumption events analyzed every month 18,000+ Intent topics Thousands of trusted and influential B2B sources 1,743 new B2B sources added to our Data Co-op in 2024 86% of the data in our Co-op is shared exclusively with Bombora for the purposes of deriving intent
[H2] Go ahead. Use our data where and how you want.
We are a data company, not a platform.
[H2] Trusted data. Reliable insights. Better results.
[IMG: Bombora Company Surge Data Case Study for Cloudera]
50% decrease in CPL Read Cloudera case study
[IMG: Bombora LinkedIn Targeting Case Study for Hushly]
2x cost reduction and performance increase with LinkedIn ads Read Hushly case study
[IMG: Bombora Predictive Intent Data Case Study for Kazoo]
2-3x reply rates Read Kazoo case study
[H2] Driving successfor leading B2B companies
Thousands of B2B brands, agencies, and publishers, including the majority of our Data Co‑op members, rely on our data solutions to power their businesses.
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[H2] Our experts will be with you every step of the way.
[H3] Bombora’s differentiated approach
[H3] Trusted B2B data pioneer
[H3] The data science behind Bombora
[H4] Are you ready to do big things?
Speak to an expert

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[H2] One-of-a-kind Data Co‑op. B2B insights that drive big outcomes
Ten years ago we started building our B2B Data Cooperative, publisher by publisher, brand by brand, member by member. Today we have a truly unique asset that brings together thousands of influential media destinations that reflect the full spectrum of B2B research and media consumption behavior. Speak to an expert Speak to an expert
[H2] What makes the Co‑op special?
[H3] Quality at scale
Our Co‑op is made up of 200+ publishers and brands and 5,500+ B2B media sites. Plus, new members are always joining. In 2024 we added 1,740+ new sites.
[H3] Exclusivity
86% of the data in our Co‑op is exclusively shared with Bombora for the purpose of deriving Intent. No other data provider has access to these signals.
[H3] Direct access
Bombora has direct relationships with Co‑op members and a proprietary Javascript tag on their websites. We can collect, retain, and transform research activity in ways no other B2B data provider can.
[H2] Your source for trusted B2B data at scale
[H3] Billions of monthly consumption events
[H3] Millions of unique domains tracked
[H3] Thousands of influential B2B publishers and websites
[H3] Tens of thousands of current topics tracked
[H2] Proprietary tags: the power of direct access
Bombora is the only GTM data provider with a proprietary tag on the page of thousands of broad-scale and vertical-specific B2B media destinations. This results in high-quality data collected with privacy-aligned practices, so you can be confident bringing it into your models, tech stack, and commercial motions.
[H3] Full access
We capture engagement data from gated, paywalled, and open content—including text, form fills, downloads, and registrations—giving us a complete view of B2B media activity.
[H3] True engagement
We capture and process the depth of the interactions with content to derive topic engagement, which is used to build a baseline to measure changes in behavior.
[H3] Consent-driven
Our data is designed to meet the quality and privacy standards (e.g., GDPR, CCPA) of industry leading companies.
[H2] See Bombora solutions in action
CyberRisk Alliance uses Bombora data solutions to engage high value prospects Learn more “Bombora’s B2B Co-op is made up primarily of sites with exclusive relationships, allowing for a highly unique, future-proofed dataset.” Forrester “[Bombora is] a really supportive, incredible partner to go on the data journey with...as well as providing valuable insights into what's happening in the market and what's happening across so many tags and topics that are relevant to our customers.” Director of Insights and Intelligence, Inbox Insight “Bombora's Data Co-op is a truly unique source of B2B insights. For years we have done the hard and rewarding work of building 1:1 relationships with media companies. No one else can recreate this unique asset.” Mike Burton Co-founder and EVP Strategic Partnerships, Bombora
[H2] The Co-op advantage:
How Bombora delivers reliable signals powered by our one-of-a-kind model. Learn more
[H2] Unlock the potential of the B2B ecosystem
Bombora was founded to benefit the B2B ecosystem by activating the full potential of its hidden signals. We apply a proprietary suite of advanced AI models, continuously trained for precision and industry relevance, to derive meaningful insights from the billions of data points in our Co‑op.
[H2] Data that lets you do big things
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[H3] Company Surge® Intent data
Send the right message at the right time. Capture the true relevance and extent of customer behavior so you can target both high-potential and at-risk accounts with customized messaging and content. Explore
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[H3] Identity resolution and enrichment
Turn anonymous visitors into known prospects. Develop comprehensive, accurate B2B segmentation that informs dynamic, real-time campaigns and improves marketing automation. Explore
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[H3] Premium B2B digital audiences
Reach your ideal buyers, anywhere. Map accounts and persona-level identifiers to build custom audiences, or use prebuilt segments to deploy campaigns at scale across platforms and channels. Explore
[H2] Interested in joining the Co‑op?
We would love to have you. Speak to a Co-op expert

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[H2] Fuel your B2B marketing and sales strategies with Company Surge®. We're not just the leader in B2B Intent data. We invented it.
Company Surge®, Bombora’s industry-leading B2B Intent data solution, powers sales and marketing teams with analytics and actionable insights to accelerate go-to-market strategies across the customer journey.
[H2] The Bombora Data Co‑op
Bombora’s Intent data is derived from our one-of-a-kind Data Cooperative made up of thousands of media destinations (publishers, B2B brands, and premium data providers) that truly represent the full spectrum of B2B research. Our Data Co‑op is governed by persistent privacy-first, consent-driven data collection protocols that ensure that our Intent data is durable as the privacy landscape evolves. Across the Co-op we track tens of thousands of topics (updated frequently) and millions of B2B domains. 86% of the data in our Co‑op is shared exclusively with Bombora for the purposes of deriving Intent – no other Intent data provider has access to these highly relevant signals. Learn more about the Co‑op  “Still the gold standard for account-level intent data feeds, Bombora is a traditional data provider that maintains its place among the Leaders on the strength of its exclusive co‑op of B2B websites.”
[H2] From ABM to ad strategy to churn reduction:  Intent data drives results
Company Surge® Intent data delivers significant results across a wide variety of marketing and sales use cases. Key account strategy  Building effective target account lists requires more than just firmographic data. With Company Surge®, marketing and sales teams can pinpoint the accounts most likely to be in-market for their solutions using insights from research activity across the B2B web. Buying stage mapping  Company Surge® allows marketing and sales teams to identify where each target account is in the buying journey: early research, mid stage research, late stage research. These insights can shape marketing and sales motions, drive content strategy, and supercharge ABM results. Efficient ad targeting  Maximize the effectiveness and return of your advertising investment. Bombora creates custom digital audiences that target your ideal buying group at the accounts showing Intent, allowing you to serve relevant messaging and timely ads and maximize the return on your advertising investment. Tailored sales outreach Stand out from the sea of daily outreach prospects receive. Our Intent data gives you the insights to deliver tailored messaging aligned to topics actually being researched by your target accounts, for the best chance of sparking a meaningful sales conversation. Event and content personalization  Understanding your audience’s interests is key to attracting the right companies to your events. Uncover trending topics, identify differences in topic engagement based on buying stage, and tailor invitation messaging based on seniority and geography. Upsell and retention  Unlock the full power of Company Surge® Intent data by proactively identifying at-risk accounts (researching competitive solutions) and uncovering upsell and expansion opportunities across your customer base. Building effective target account lists requires more than just firmographic data. With Company Surge®, marketing and sales teams can pinpoint the accounts most likely to be in-market for their solutions using insights from research activity across the B2B web. Company Surge® allows marketing and sales teams to identify where each target account is in the buying journey: early research, mid stage research, late stage research. These insights can shape marketing and sales motions, drive content strategy, and supercharge ABM results. Maximize the effectiveness and return of your advertising investment. Bombora creates custom digital audiences that target your ideal buying group at the accounts showing Intent, allowing you to serve relevant messaging and timely ads and maximize the return on your advertising investment. Stand out from the sea of daily outreach prospects receive. Our Intent data gives you the insights to deliver tailored messaging aligned to topics actually being researched by your target accounts, for the best chance of sparking a meaningful sales conversation. Understanding your audience’s interests is key to attracting the right companies to your events. Uncover trending topics, identify differences in topic engagement based on buying stage, and tailor invitation messaging based on seniority and geography. Unlock the full power of Company Surge® Intent data by proactively identifying at-risk accounts (researching competitive solutions) and uncovering upsell and expansion opportunities across your customer base.
[H2] See Intent data in action
Siemens uses Company Surge® Intent data to drive increased pipeline and revenue growth  Learn more Mike Burton, Co-founder and EVP Strategic Partnerships, Bombora “Bombora has a unique data source that is the foundation of Company Surge®. We have it because we did the difficult work of going to each media company individually and creating a valuable partnership. One-to-one contractual relationships allow us to curate the B2B internet, which gives us the insights to identify which companies are actively researching specific topics.”
[H2] Essential Intent data guide
Activating Intent data can transform sales and marketing results. Learn more
[H2] What makes Bombora data different?
Our high-quality, proprietary data can be deployed where you need it and is backed by the expert team that invented Intent.
[H3] Exclusive quality at scale
Bombora’s Company Surge® Intent data is derived from our one-of-a-kind Data Cooperative consisting of thousands of leading B2B publishers, B2B brand websites, and premium data providers. 86% of the data in our Co-op is shared exclusively with Bombora for the purposes of deriving Intent – no other Intent data provider has access to these highly relevant signals.
[H3] Patented, transparent, methodologies
Bombora applies industry leading, patented approaches to derive Intent. We use AI, machine learning (ML), large language models (LLM), and natural language processing (NLP) to go beyond simple keyword correlations, capturing the true relevance and extent of account research and consumption. We apply a patented Intent-identification methodology that leverages relative, account-specific scores derived from historical behaviors measured continually over time. Our patented composite approach to identity resolution goes beyond industry standard IP to domain matching.
[H3] Deployable…everywhere
With more than 100 integrations across all the leading ad tech, martech, sales management and CRM platforms, Bombora’s Company Surge® Intent data easily flows into and across your tech stack and partner network and throughout your team’s existing motions, workflows, and data models. This interoperability makes it possible to fuel your whole GTM tech stack with our best in class data, to truly unify prospect and customer experiences and to maximize the return on your actions.
[H3] Privacy first data collection
Our data isn’t siphoned or scraped. Bombora is the only Intent data provider that directly collects data through a proprietary tag on the page of thousands of B2B media destinations. We collect consent in 100% of the billions of events we capture. Our data is designed to meet the quality and privacy standards (e.g., GDPR, CCPA) of industry leading companies. Bombora has adopted the IAB Transparency and Consent Framework v2.2.
[H3] Trusted expert team
Our committed team of experts—which still includes many of our founding team—is composed of data scientists, digital marketing and ad tech experts, GTM specialists, and solution engineers who work closely with you to unlock value quickly across your marketing, sales, and advertising teams.
[H2] Not all Intent data is created equal.
Consider these key question when evaluating providers. Learn more
[H2] Explore how buyer Intent data complements Bombora’s product suite
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[H3] Identity resolution and enrichment
Combine target account engagement on your site with Intent signals across the B2B web for a complete picture of buyer behavior.  Learn more
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[H3] Premium B2B digital audiences
Leverage Bombora’s proprietary audience data to reach the accounts showing the greatest Intent with personalized campaigns that reflect the most relevant content.  Learn more
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[H3] Insights suite
Get a holistic view of high-intent, in-market accounts, site visitors, and digital campaign engagement with intuitive analytics dashboards.  Learn more
[H2] Ready to do big things with Intent data?
Connect with an Intent data expert

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[H2] On average, about 97% of visitors who land on your website remain anonymous.
Bombora's Visitor Insights identity solution decodes this traffic, turning the unknown into valuable first party data for your business
[H2] Identify, enrich, and engage anonymous website traffic with Visitor Insights.
Bombora’s Visitor Insights solutions use a patented methodology that fuses deterministic, behavioral, and IP2C (IP to company) data, which is then enhanced with firmographic and geographic data to intelligently resolve business identity with a high degree of accuracy.
[H2] Powering GTM strategies across the buyer’s journey
Identify and enrich anonymous site visitors Visitor Insights identifies site visitors and provides you with a complete picture of your anonymous traffic. Identified visitors are matched to their corresponding demographic, firmographic, and behavioral attributes, providing your team valuable intelligence to shape your go-to-market strategies and build a comprehensive view of site engagement. Personalize site experiences Visitor Insights uncovers the content consumption and browsing behaviors of your site visitors, allowing you to evaluate and optimize your website content relative to their interests.This intelligence empowers your team to deliver more personalized marketing experiences and share highly relevant content—tailored to each audience segment—across online and offline touchpoints. Maximize campaign performance Build dynamic campaign segments shaped by visitor tracking and Visitor Insights data to fuel audience targeting. In real-time, automatically send this data to your audience management platforms (e.g., CDPs, ad-servers) to further refine audiences and inform your campaign strategy. Build optimized retargeting campaigns Re-engage visitors once they leave your site by turning this visitor data into an addressable digital audience available in Bombora’s downstream DSP and SSP activation partners. Layer on Visitor Insights topic interest data to inform compelling, relevant campaign messaging and increase retargeting campaign performance. Measure site and campaign performance Visitor Insights’ analytics fill in “missing” and unseen parts of the customer journey, allowing you to: Get a more complete view of marketing campaign performance. Identify which campaigns are driving increased site traffic and engaging your target accounts and key members of the buying committee. Use these performance analytics and insights to optimize campaign budget allocations and refine on and off site content and marketing strategies. Visitor Insights identifies site visitors and provides you with a complete picture of your anonymous traffic. Identified visitors are matched to their corresponding demographic, firmographic, and behavioral attributes, providing your team valuable intelligence to shape your go-to-market strategies and build a comprehensive view of site engagement. Visitor Insights uncovers the content consumption and browsing behaviors of your site visitors, allowing you to evaluate and optimize your website content relative to their interests.This intelligence empowers your team to deliver more personalized marketing experiences and share highly relevant content—tailored to each audience segment—across online and offline touchpoints. Build dynamic campaign segments shaped by visitor tracking and Visitor Insights data to fuel audience targeting. In real-time, automatically send this data to your audience management platforms (e.g., CDPs, ad-servers) to further refine audiences and inform your campaign strategy. Re-engage visitors once they leave your site by turning this visitor data into an addressable digital audience available in Bombora’s downstream DSP and SSP activation partners. Layer on Visitor Insights topic interest data to inform compelling, relevant campaign messaging and increase retargeting campaign performance. Visitor Insights’ analytics fill in “missing” and unseen parts of the customer journey, allowing you to: Get a more complete view of marketing campaign performance. Identify which campaigns are driving increased site traffic and engaging your target accounts and key members of the buying committee. Use these performance analytics and insights to optimize campaign budget allocations and refine on and off site content and marketing strategies.
[H2] Bombora’s solutions align with your go-to-market priorities
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[H3] Identity and enrichment
Uncover the missing pieces of the buyer’s journey with advanced website visitor identification. Enrich each identified profile with critical demographic, firmographic, account Intent, and persona-level insights—transforming anonymous traffic into actionable, first-party intelligence. Seamlessly sync Visitor Insights data with your CDPs, CRMs, chatbots, and other customer management tools to power targeted, personalized campaigns and accelerate conversions.
[H3] Digital activation
Transform every site visit into a high-value engagement opportunity. Leverage real-time Visitor Insights to deliver personalized on-site experiences to your most important prospects. Automatically fuel your chatbots with content that matches visitor behavior and interests, ensuring every interaction is relevant. Use site visitor behavioral intelligence to refine your off-site targeting strategies and drive higher conversion rates.
[H2] Make the most of your first-party data
A step by step playbook for building a first-party data strategy and unlocking opportunities. Download the playbook
[H3] Proprietary methodologies
Bombora’s identity resolution methodology goes beyond domain-to-IP matching to accurately identify website visitors and enrich them with robust B2B data. Bombora applies a composite approach to identity resolution leveraging robust deterministic data sets as well as probabilistic methodologies (e.g., our proprietary work-from-home model). This sophisticated approach delivers a highly accurate correlation between a site visitor and its respective company, seniority, role, and B2B interests – creating a comprehensive B2B profile. Bombora’s data science team is continually innovating to improve the scale and accuracy of our identity resolution capabilities and drive match rates.
[H3] Deployable…everywhere, in real time
Bombora’s identity resolution data is delivered seamlessly across your tech stack (CDPs, CMSs, chatbots, and more) for easy activation. Bombora respects that site visitor intelligence is our customers’ first-party data. In contrast to other providers, there are no limitations on how or where our customers can use their first-party identity data. Bombora’s identity resolution solution is one of the fastest on the market, allowing our publisher partners to use it for site personalization in real-time.
[H2] Identity and enrichment strategies unlocked 75% conversion lift
Box used Visitor Insights to accurately target high-value verticals, personalize content, and elevate engagement. Read the case study
[H2] Learn how Visitor Insights maximizes performance across Bombora’s entire product suite
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[H3] Company Surge® Intent data
Combine target account engagement on your site with Intent signals across the B2B web for a complete picture of buyer behavior.  Learn more
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[H3] Premium B2B digital audiences
Use insights from website visitors to shape audience strategies. Build retargeting audiences directly from the devices that visit your site. Learn more
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[H3] Insights suite
Visualize historical first-party digital engagement trends and inform intelligent GTM strategies. Learn more
[H2] Ready to do big things with identity resolution?
Connect now