Training Example: DEJAN – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Marketing, SEO & Advertising Agencies
Generic Claims: we grow businesses, results that speak for themselves, your marketing partner, proven track record…
Red Flags: guaranteed rankings or specific position promises, case studies with no client names or metrics, proprietary tools that are rebranded free tools, results claims without timeframes or baselines…
Semantic Drift Patterns: homepage claims data-driven but case studies show no metrics, claims full-service but team is three people, homepage targets enterprise but case studies are local businesses, claims proprietary methodology but describes standard practices…
Proof Expectations: named client case studies with before-and-after metrics, specific revenue or traffic numbers achieved, verified vendor partnerships with tier levels, team member profiles with specific expertise and career history…

DEJAN

(https://dejanmarketing.com) 📸 Data Snapshot: May 16, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Australian AI SEO Agency (https://dejanmarketing.com)
Title

Australian AI SEO Agency

Meta

AI SEO agency specialising in AI search visibility for brands, products and services.

H2 Let's Talk
H2 Data. Discovery. Testing.
H2 Innovation.
H2 Case Studies
H2 Get in touch
H3 AI SEO
H3 Search Engine Optimisation
H3 Answer Engine Optimisation (AEO)
H3 eCommerce SEO: Achieving a 60% increase in YoY revenue
H3 How SEO Testing Saved This Retailer Millions in Future Revenue
H3 Rising from the Ashes: Best Online Marketing Campaign – Education
H3 Restoring organic rankings after a manual action from Google
H5 Read Customer Stories →
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Testimonials & Client Reviews | DEJAN (https://dejanmarketing.com/testimonials/)
Title

Testimonials & Client Reviews | DEJAN

Meta

Dejan SEO client testimonials – What actual customers have to say about our services

H1 Testimonials
H2 Acknowledgments and Awards
H3 Scott Schulfer
H3 Trust, Transparency and Realistic Expectations
H3 Dejan were able to come on-board and turn our website ranking around.
H3 Dejan have been fantastic to deal with, there’s no doubting their ability.
H3 Within a month you could see the results.
H3 Achieved significant improvements in our cost per conversion.
H3 We now have 15 major keywords in top 3 positions. We’ve had a record start to the year due to a large boost in leads.
H3 What separates Dejan SEO from any other SEO company is transparency, professionalism and results.
H3 Hiring Dejan SEO continues to be one of the best marketing-oriented decisions that I have made to date.
H3 Ranking improvement and good communication
H3 I would recommend Dejan SEO to both small start-ups and large organisations
H3 I can’t recommend these guys highly enough
H3 Dejan SEO has helped us increase rankings and traffic
H3 Dejan sets the correct expectations and delivers each time
H3 I am very impressed with the results you have achieved
H3 Great service, awesome communication
H3 Supportive and helpful
H3 Great return on investment
H3 TIQ, Queensland Government
H4 Senior SEO ManagerZendesk
H5 We were given our very own bespoke internal link recommendation engine that leverages world-class language models and data science. It’s one thing to theorize about the potential of machine learning in SEO, but it’s entirely another to witness it first-hand. It changed my perspective on what’s possible in enterprise SEO.
NAV_HEADER_REPEATED_FOOTER PPC Packages by Dejan Marketing (https://dejanmarketing.com/ppc-packages/)
Title

PPC Packages by Dejan Marketing

Meta

Customised PPC packages. Flat monthly fees. No lock-in contracts. Call now for a free consultation.

H1 Pay Per Click Packages by Dejan Marketing
H2 Tools and Software
H2 What Do Our Customers Say?
H2 Frequently Asked Questions
H2 Get in Touch
H4 Enterprise
H4 Advanced
H4 Comprehensive
H4 Multi-Channel
H4 Single-Channel
NAV_HEADER_REPEATED_FOOTER Google Ads Management by Dejan Marketing (https://dejanmarketing.com/google-ads-management/)
Title

Google Ads Management by Dejan Marketing

Meta

Google AdWords management by certified, trusted Google Partners. Get in touch today for an obligation free review of your account. Call 1300 123 736.

H1 Google Ads Management by Dejan Marketing
H2 Included in every package:
H2 Which results in:
H2 Our Process
H2 1. Research and Strategy
H2 2. Building/Rebuilding of Campaigns
H2 3. Monitoring and Optimising
H2 Testing and Experimenting
H2 Reporting and Communication
H2 Get in Touch
H3 Within a month you could see the results.
NAV_HEADER_REPEATED_FOOTER Facebook Advertising by Dejan Marketing (https://dejanmarketing.com/facebook-advertising/)
Title

Facebook Advertising by Dejan Marketing

H1 Facebook Advertising by Dejan Marketing
H2 Benefits of Facebook Ads
H2 Get in Touch
H3 Advanced Targeting
H3 Precise Measurement
H3 Multiple Ad Formats
H4 Desktop News Feed
H4 Desktop Right Hand Column
H4 Mobile News Feed
H4 Promoted posts
NAV_HEADER_REPEATED_FOOTER Blog – DEJAN (https://dejanmarketing.com/blog/)
Title

Blog – DEJAN

H1 Blog
H2 A Technical SEO’s Adaptation For AI Visibility
H2 Query found to be the biggest predictor of CTR delta.
H2 Introducing Dejan Re-Ranking Algorithm
H2 Link Building & Machine Learning
H2 How ChatGPT Search Results Work
H2 Dejan Authority Metric
H2 A Complete List of Google’s Autocomplete Signals in Chrome
H2 Product Image Optimisation With Chrome’s Convolutional Neural Network
H2 Chrome + Gemini Nano = Offline & Private AI
H2 I have one thing to say.
H4 Recent Posts
H4 Recent Comments
H4 Archives
H4 Categories
H4 Meta
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://dejanmarketing.com) Australian AI SEO Agency
[H2] Let's Talk

Book a conference call with our senior strategy team to discuss your project in detail. The consultation is free and highly constructive.
Book Now

[H3] AI SEO

AI SEO agency specialising in AI search visibility for brands, products and services.

[H3] Search Engine Optimisation

World-class SEO services ranging from technical SEO audits to complex ongoing campaigns.

[H3] Answer Engine Optimisation (AEO)

Visibility optimisation for AI chat assistants, AI agents and Answer Engines.

[IMG: 4]
[IMG: 6]
[IMG: 5]
[IMG: 2]
[IMG: 1]

[H2] Data. Discovery. Testing.
We design and deploy sharp, well-prioritised digital marketing strategies. All our decision making is based on data analysis and testing.

[H2] Innovation.
Our clients enjoy access to unique tools and methodologies designed to solve challenges, surface new insights and highlight opportunities.

We were given our very own bespoke internal link recommendation engine that leverages world-class language models and data science. It's one thing to theorize about the potential of machine learning in SEO, but it's entirely another to witness it first-hand. It changed my perspective on what’s possible in enterprise SEO.

[IMG: Scott Schulfer Senior SEO Manager Zendesk]

Scott Schulfer
Senior SEO Manager Zendesk

[H5] Read Customer Stories →

[H2] Case Studies

[H3] eCommerce SEO: Achieving a 60% increase in YoY revenue

[IMG: traffic growth]

Digital Strategy

Website Migration

Conversion Rate Optimisation

Technical SEO

eCommerce SEO

CTR Optimisation

Content Quality Enhancements

Link Building

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[H3] How SEO Testing Saved This Retailer Millions in Future Revenue

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[H3] Rising from the Ashes: Best Online Marketing Campaign - Education

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increase in traffic to target courses YoY

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increase in traffic sitewide YoY

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[H3] Restoring organic rankings after a manual action from Google

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[H2] Get in touch
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SUB-PAGE (https://dejanmarketing.com/testimonials/) Testimonials & Client Reviews | DEJAN
[H5]
[IMG: Zendesk-Logo]
[H5] We were given our very own bespoke internal link recommendation engine that leverages world-class language models and data science. It’s one thing to theorize about the potential of machine learning in SEO, but it’s entirely another to witness it first-hand. It changed my perspective on what’s possible in enterprise SEO.
[H3]
[IMG: Scott Schulfer Senior SEO Manager Zendesk]
Scott Schulfer
[H4] Senior SEO ManagerZendesk

Richard EastesVroomVroomVroom

Zachary RookYour Local Movers

[H3] Trust, Transparency and Realistic Expectations
Dejan SEO set themselves apart as they are ethical SEOs in a very grey world. They are transparent, they are credible and above all very knowledgeable. They practice high-level strategic marketing along with detailed link earning and technical SEO. I wouldn’t trust anyone else to work on Household Capital.Rey YesilnacarHead of DigitalHousehold Capital

[H3] Dejan were able to come on-board and turn our website ranking around.
Dejan SEO have been a fantastic asset to our online marketing strategy. Over a few years of poorly managed SEO, Dejan were able to come on-board and turn our website ranking around. Great reporting processes and contact from our campaign manager and outreach team. We will continue to use the services of Dejan for many years to come!Andy PanesDirectorParadise First Aid

[H3] Dejan have been fantastic to deal with, there’s no doubting their ability.
Our traffic has increased by 64% since they’ve worked on our site and they got multiple keywords we were ranking poorly for up to the first page. In fact, our keywords have improved by an average of 56 positions during our time with Dejan SEO. Some of the content they have created for us has amassed over 200 shares via social media. I highly recommend their SEO as they have made a great difference to our business and have been professional to communicate with too.Ashik AhmedCo-Founder and CTODEPUTY

[H3] Within a month you could see the results.
I’m very pleased to write a few encouraging words about the service offered by DEJAN. When we came to DEJAN a year ago, we were desperate. We’d paid for four useless campaigns, spending $2000 per month with very little conversion and no growth. Once we approached DEJAN they assigned Sanja and then Selina who took the time out to understand our business. They completely rewrote all the ads and within a month you could see the results. DEJAN’s well-placed ads have been effective is bringing in a lot of business to our mechanical workshop and I can confidently recommend his services to any small or big business.Niazi HelouAll Drive Subaru

[H3] Achieved significant improvements in our cost per conversion.
Thankyou Sanja, Alex and others in the Dejan Adwords PPC team for your great work and efforts to build up my business online. Together with Dejan my very niche online business gave PPC a very good go over 4 months. Sanja and others worked diligently and effectively while also fielding lots of questions from me early on during setup. During that time Dejan achieved some significant improvements in our cost per conversion.  It was nice to work with Sanja and thankyou again for your professional, courteous and experienced work. Thankyou also to Alex for your professional, courteous and customer focused account management.Steve MylonasMobile Safety

[H3] We now have 15 major keywords in top 3 positions. We’ve had a record start to the year due to a large boost in leads.
Ben CooperClub Coops

[H3] What separates Dejan SEO from any other SEO company is transparency, professionalism and results.
“Within the first two months of taking on Dejan SEO we saw a 100% increase in our organic traffic and the single biggest increase in revenue. More importantly, Dejan SEO log all work through Basecamp where I can verify that no blackhat SEO activity is occurring. Being able to verify that the SEO work being undertaken meet the Google Quality Guidelines is essential for the sustained long term growth of organic traffic and avoiding the risk of being blacklisted as a result of blackhat SEO activity. This level of transparency and professionalism is something I have not found in many other SEO companies. We want to play by the Google rulebook, and Dejan SEO takes no shortcuts.”Ming MalaykhamCIOCostume Collection

[H3] Hiring Dejan SEO continues to be one of the best marketing-oriented decisions that I have made to date.
“My company has had a very noticeable positive growth in organic traffic and rankings (2 keywords in the #2 spot) since they were brought on board. The team that has been assigned my site continues to demonstrate great communication and knowledge regarding not only link building, but also on and off-site SEO practices as well.“Overall I have had a great experience with Dejan, and would definitely recommend it to anyone looking to get good quality SEO work done.”Ricky PriceHigh-Tech Battery Solutions

[H3] Ranking improvement and good communication
“This is our second season working with Dejan SEO and must say we are very satisfied with their team’s goals and efforts. It’s noticeable how much our traffic has increased since we started the last project, as well as rankings – in a few days we passed from a second page position to top 3. The team’s very helpful and provides easy and fast communication for questions, suggestions and requests. Definitely recommend and look forward to keep working with Dejan on next projects.”Patricia PratesTicketbis

[H3] I would recommend Dejan SEO to both small start-ups and large organisations
“I’ve tried around 5 SEO Companies in the past and most have disappointed. DejanSEO did not. Although we are an Australian company who primarily compares and rents cars here, we hired Dejan to help improve the SEO of our USA and UK websites. They provided link building from car and travel related websites and provided advise to help us through the dreaded Google panda update. Not only did they help boost our international sister sites, but they inadvertently gave our Australian car hire rankings a boost as well. With a smart price point that is scalable, I would recommend Dejan SEO to both small start-ups and large organisations.  If you aren’t sure about them just take a read of their industry leading blog or chat to me in person so I can convince you myself.”Richard EastesVroomVroomVroom

[H3] I can’t recommend these guys highly enough
“In the short time we have worked with DEJAN SEO, the results that we have seen have been nothing short of outstanding. Extremely professional organisation to deal with and we will certainly be using their services on an ongoing basis. DEJAN SEO comes highly recommended by us.”Guy HardenWhimsical Cakehouse

[H3] Dejan SEO has helped us increase rankings and traffic
“We have worked with many so called “industry experts” before, but never achieved the results we were after. We heard about Dejan SEO and after realising they were located just down the road from our business, we decided to put our trust into them. Dan was very helpful in providing insightful advice on SEOmoz forums and after working with the company for a short time we were already seeing the results we were looking for. Dejan SEO has helped us increase rankings and traffic for Discovery Car Hire, Discovery Campervan Hire (Aus) and Discovery Campervan Hire (NZ).  Thank you Dejan!”Scott WaltonDiscovery Car Hire

[H3] Dejan sets the correct expectations and delivers each time
“We have worked with just about all the SEO companies that are on the front page of google for the search word SEO. Dejan is not only the most professional and accountable seo company we have dealt with but they delivers results. The other seo companies promise you the world and deliver nothing. Dejan sets the correct expectations and delivers each time. Thank you Dejan.”Dr Joseph AjakaCosmos Clinic

[H3] I am very impressed with the results you have achieved
“I am very impressed with the results you have achieved. Prior to becoming a client of Dejan SEO we were on page 17 of google for our main search term. Now we rank on 2nd on page 1. This is a great effort, especially considering 1st in wikipedia! I have found Jaaved and the Dejan team to very helpful and thorough in all our dealings. Thanks again.”Luke WhiteBizVal

[H3] Great service, awesome communication
“We’ve only been using DejanSEO for around 4 weeks now. We are already noticing great results. Since we are a small business, we rely on cost effective marketing/advertising. And DejanSEO is definitely working out great for us. When we initially took up their services, we were worried that being a larger company, the communication wouldn’t be good. Luckily we were wrong, because they are always prompt and punctual in all their communication, whether it be by email or telephone.I would definitely recommend them to friends and family (not competitors)”Borko KnezevicDirectorHome IT and Entertainment

[H3] Supportive and helpful
“We cannot speak highly enough of Dejan SEO. They do an exceptional job in working with our site. They brief us on the status of the site on a regular basis. I have been dealing personally with Jaaved who has been very supportive and helpful with any concerns I may have. Six Star Limousines are currently ranked number 1 for the keyword Limo Hire Melbourne which has helped us tremendously in web traffic and also increased the number of enquiries we have been getting.”Bernie MenayCEOSix Star Limousines

[H3] Great return on investment
“After some disappointing experiences with other SEO companies we were extremely lucky to find Dejan SEO – they have transformed our online visibility quicker than we expected at a very reasonable cost – a great return on investment.”Matt DeningManaging DirectorHokkaido Tracks Management and Holidays

[H2] Acknowledgments and Awards
[H3]
[IMG: QLD Government Logo]
TIQ, Queensland Government
“On behalf of Trade and Investment Queensland, I write to congratulate you on the national and international expansion of your Queensland-based business. The healthy growth of your search engine optimisation and internet marketing services in a challenging business environment and economic climate is testimony to your organisational capabilities and business acumen.”Rob WhiddonManaging DirectorTrade and Investment QueenslandQueensland Government
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SUB-PAGE (https://dejanmarketing.com/ppc-packages/) PPC Packages by Dejan Marketing
[IMG: Tasmin Niha]
Tasmin Niha, PPC Specialist

Every business is unique with different marketing objectives. DEJAN Marketing offers both single and multi platform solutions across Google Ads (including display and shopping network),  Bing, YouTube and Facebook Ads. Through offering a multi-platform PPC (pay-per-click) solution DEJAN Marketing can achieve maximum reach over a targeted audience, giving your business the ability to advertise with the best possible ROI (return-on-investment).*Account launch fee of one month applies to new campaign builds or significant rebuilds.Our consultants will evaluate your needs to recommend the right solution for your business. We charge a monthly fee for our management services and will suggest a monthly advertising spend that you are comfortable with, paid directly to the publisher.Contact us to get started by calling 1300 123 736 or filling out your details in the form above.

[H4] Enterprise

From$3000per month, ex GST

Suitable for corporate or highly sophisticated campaigns across multiple advertising platforms

$3000 Account Launch*

Monthly Reporting

Click here

[H4] Advanced

From$2000per month, ex GST

Suitable for e-commerce campaigns and companies with rapid growth business model.

$2000 Account Launch*

Monthly Reporting

Click here

[H4] Comprehensive

From$1500per month, ex GST

Suitable for businesses operating in multiple locations or moderately competitive industries.

$1500 Account Launch*

Monthly Reporting

Click here

[H4] Multi-Channel

From$850per month, ex GST

Suitable for small local businesses or niche campaigns which require small adjustments and monitoring.

$850 Account Launch*

Monthly Reporting

Click here

[H4] Single-Channel

From$500per month, ex GST

Suitable for small local businesses or niche campaigns which require small adjustments and monitoring.

$550 Account Launch*

Monthly Reporting

Click here

[H2] Tools and Software
DEJAN Marketing has developed many tools to assist in research, development and optimisation of PPC Campaigns. We also have access to a number of paid tools that help identify problems and opportunities in PPC accounts. However, although these tools are useful and help us work more efficiently we know that no piece of software can replace human management. That is why having an account manager with the skills and experience and also the time and resources is critical to successful online advertising. Follow the links for more information on our Google Ad Management service or our Facebook Management.

[H2] What Do Our Customers Say?
[IMG: Ella]
We started with DEJAN over three months ago. We’ve had a large AdWords account which had been challenging to keep maintained. DEJAN gave our account the attention it deserved. Since the handover, we have noticed a big difference in results. We are getting much better conversion rates. DEJAN have also reduced our cost per conversion which is great!Being consulted on decisions is important to me as a Marketing Manager. Reporting is spot on and I always feel like I understand what is happening. I always have enough information to be able to keep other stakeholders in the loop!The level of service at DEJAN is excellent. I have developed a fantastic relationship with our PPC strategist. 5 stars from me!Ella Cook, Marketing Manager, Brazilian Beauty

[H2] Frequently Asked Questions
Q: How many phrases can I target? A: Unlimited. As many as needed to achieve traffic and sales in line with an effective strategy.Q: There are so many pay per click companies, why are you better?A: Our diverse team have been carefully selected and include PPC strategists from large agencies and internally from multinational corporations.Q: How do you determine the monthly price?A: The price depends on hours required for monthly account building and optimisation tasks.Q: How long does it take?A: We will usually have your campaign up and running within 72 hours.Q: When can I expect the results?A: We usually start to see positive results within 2 -4 weeks but it can sometimes take a couple of months to to start seeing a marginal return on investment (ROI)Q: What exactly will you do? A: The various optimisation tasks are endless and very dependant on your situation at the time. We are more than happy to provide updates on all work performed.

[H2] Get in Touch
Give us a call or leave your details and one of our consultants will be in touch. We’re happy to provide a free review of your existing AdWords account or if you’re new to AdWords we’ll put together a tailored proposal outlining your options. We look forward to hearing from you!
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SUB-PAGE (https://dejanmarketing.com/google-ads-management/) Google Ads Management by Dejan Marketing
[IMG: Tasmin Niha]
Tasmin Niha, PPC SpecialistWhile known for our expertise in SEO, we also provide professional GoogleAds (previously known as Google Adwords) Management services.Whether you’re looking for effective optimisation of an established account or you need a campaign built from the ground up, we can help. Our highly experienced Google Certified campaign managers have had years of experience optimising Google Ad campaigns across a broad range of industries within Australia and internationally.Some notable clients include, GJ Gardner Homes, The Mater Foundation, University of Queensland, Rave Magazine and SAE Qantm. Your dedicated account manager will work closely with you to understand your business’s products, services, and goals and develop strategies to achieve them.Our Pay Per Click Management Packages range from $450 per month for smaller accounts up to and above $3000 per month for large corporate accounts. Your management fees equate to hours spent on your account and we make sure that every dollar you pay us in management goes towards ACTUAL work hours on our side. This, coupled with our advanced campaign management experience, PPC management tools and no lock-in contracts makes Dejan one of the leading PPC agencies in Australia.Contact us today to speak to one of our account managers to find out how we can help and what you can expect to achieve with Google Ads.

[H2] Included in every package:
Account setup and build
Analytics and AdWords account linking
Conversion tracking setup
Custom Reporting
Analytics Analysis
Regular Communication
Keyword expansion and optimisation
Bid experiments and optimisation
Ad scheduling experiments
Ad copy writing and testing
Full account access
No lock-in contracts

[H2] Which results in:
Lower cost per acquisition (CPA)
Increased market penetration
Improved return on ad spend (ROAS)
Improved lead quality or more sales
Greater online visibility
Lower cost per click (CPC)
Increased brand awareness
Increased share of voice

[H2] Our Process
DEJAN Marketing Google Ads strategists are Google Partner Certified and have each built and optimised hundreds of campaigns. Your dedicated account manager will work closely with you to understand your business’s products, services, and goals and develop strategies to achieve them.

[H2] 1. Research and Strategy
Once our PPC strategists have determined the KPI’s (key-performance-indicators) for the campaign we will develop a strategy to achieve this based on budget. Our PPC strategists perform:Competitor Analysis – We analyse what is working well for you competitors, this gives us a starting point for your campaign. We don’t intend to always re-invent the wheel, just optimise it.Keyword Research – Using internal and external tools we can build a keyword list that has the highest chance of initial success.Negative Keyword Development – This can be extremely important as campaigns often need to start out with broad matched phrases. Keywords like Jobs, history, wiki, DIY often should be used as negative to qualify who you show your advertisements too.Placement Research – Rather than just turning on the display network or blasting Facebook with advertisements we consider the demographics of the responders most likely to make a conversion. Placements can be managed by selecting particular sites that correlate with your product or service. Demographics can be managed by selecting, gender, age, locations etc.

[H2] 2. Building/Rebuilding of Campaigns
Depending on the health of the campaign our PPC strategists will determine if it is necessary or not to rebuild your current campaign.  As the historic CTR (click-through-rate) will have a bearing on Quality Scores and therefore determine CPC (cost-per-click) and CPA (cost-per-acquisition), it is often better to start from scratch if the campaign has had a poor history.When building campaigns our PPC Strategists will develop:Keywords – We run search query reports in order to determine how people are finding and clicking on your advertisements and we analyse poor performing keywords. This allows too refine the initial keyword list.AdGroups – Build/refine your AdGroups to keep them tightly themed to ensure the rights ads are triggered for searches.Ad Copy – Our PPC strategists all have online copywriting experience, ads are written to ensure highest chances of success.Audiences and Advanced Targeting – Initially our experienced PPC strategists make decisions for, ad-scheduling, geographic regions, placements and demographics.Conversion Tracking – We setup/refine tracking for the campaign to ensure future decisions are based on lowering CPA and Increasing ROI.Automation – We set appropriate automated bidding strategies and create custom scripts to suit your specific needs. Alerts – We set up custom alerts to ensure we are aware of any problems as soon as they happen.

[H2] 3. Monitoring and Optimising
After the campaign is built it is set live. This is when we can start to collect data on strengths and weaknesses of the campaign.  This data is then used to optimise the campaign for conversion. Our PPC Strategists will optimise:Keywords – We continually run search query reports, this allows us to continue building and refining the keywords we advertise under.Ad Copy – We split test Ad Copy, by running multiple advertisements we are constantly able to improve the CTR (click-through-rate) of our Advertisements.Targeting – Data we collect from the campaign and tracking allows us to make explicit decisions of when, where and what through what device we show advertisements to.Audiences – We learn what your ideal consumer looks like and build audiences using website data and insights. Just as importantly your less than ideal consumer to avoid wasted speed and irrelevant leads.

[H2] Testing and Experimenting
As part of the ongoing optimisation of the account we will be testing and experimenting with segments of the campaign in order to determine the best possible settings and components.Our PPC strategists will perform testing and experiments through:Split Testing Ad Copy – We will try different copy and USP’s (unique-selling-points) to continually improve the campaigns performance.Testing Targeting – Taking small segments of campaigns and testing other possible demographics, scheduling and placements allows us to improve campaigns performance without making risky decisions.Experimentation with Bids – We will experiment segments of the campaign, testing the changes in CPA and ROI based on adjustments in bids.Placement Experimentation – Trialling and monitoring new placement opportunities, continually increase the reach potential of your advertising campaigns. Whilst ensuring only small, calculated risk are taken.Automation – We employ the use of automation tools, scripts and Google’s Automated Insights to continue to ensure unparalleled optimisation frequency and precision at every auction.

[H2] Reporting and Communication
We provide our clients with customised, detailed and transparent reporting. While we have a formal monthly report that will be sent out and followed up with a call we can also provide more detail throughout the month and will be constantly pouring over data to discover strengths, weaknesses and opportunities in your account. We provide actionable insights and set deliverables for the months to come.

[H2] Get in Touch
Give us a call or leave your details and one of our consultants will be in touch. We’re happy to provide a free review of your existing AdWords account or if you’re new to AdWords we’ll put together a tailored proposal outlining your options. We look forward to hearing from you!

[H3] Within a month you could see the results.
DEJAN’s well-placed ads have been effective is bringing in a lot of business to our mechanical workshop and I can confidently recommend his services to any small or big business.Niazi HelouAll Drive Subaru
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SUB-PAGE (https://dejanmarketing.com/facebook-advertising/) Facebook Advertising by Dejan Marketing
[IMG: Tasmin Niha]
Tasmin Niha, PPC Specialist

The world’s largest social network has a wealth of opportunities for businesses to build brand awareness and increase sales. Facebook Advertising will take your social media presence to the next level in front of 1.35 billion monthly active users.You can make the most out of advertising your business and products on this lucrative platform by working with our Facebook Advertising team. Paid advertising on Facebook can yield impressive results but only when your account is structured correctly by experienced professionals. This is where we come in.With Dejan Facebook Advertising campaign management you will get:Expert account setupAdvanced targeting formulasMultiple ad formats and promotional tacticsA wide range of metrics to improve performanceBudget accountability and ROIExperienced analysis of campaign resultsLet’s discuss your needs. Enter your details below and one of our friendly consultants will give you a call.
[IMG: fb ad example]

[H2] Benefits of Facebook Ads
[H3] Advanced Targeting
The targeting options available in Facebook are as advanced as any advertising platform. We’ll help you choose who you target based on age, gender, location, interests, pages liked, martial status, occupation and more.We can use retargeting to show ads to users who have been to your website but not converted or connection targeting to target friends of people who have liked your page.There are literally hundreds of options. Talk to our strategists about what targeting options might be best for you.

[H3] Precise Measurement
We use a combination of data from the Facebook reporting interface and Google Analytics to measure performance. Some of the key Facebook metrics include; reach, frequency, click through rate, website clicks and website conversions. We also use URL tagging so we can further analyse performance in Google Analytics. Some of the key metrics here include bounce rate, pages per session, average session duration and goal completions.Once your campaigns are up and running our strategists will analyse the data to determine performance of various ad content and target audiences. We then refine the campaign targeting, tweak the ad content and repeat the process. Over time we will optimise and refine targeting and ad content to help you get the most out of your Facebook advertising spend.

[H3] Multiple Ad Formats
Facebook offers multiple ad formats, each with space for images and text to help convey your message. Choosing the right image to capture the users attention and the accompanying text to illicit an action is what sets good and bad ads apart.

[H4] Desktop News Feed
A prominent ad placement such as this will be sure to drive website visits and increase exposure for your business. Shares and likes obtained from these ads featuring rich content such as images and videos will build your audience and encourage conversions.
[IMG: Facebook ad example]

[H4] Desktop Right Hand Column
Coverage across all of Facebook’s valuable branding real estate includes the right hand column of the page. The static image and text ad just below the notifications tab will lure your customer’s attention no matter how far the news feed is scrolled.
[IMG: Facebook ad example right hand column]

[H4] Mobile News Feed
Advertising on mobile devices is becoming a crucial element in a company’s digital marketing mix so why not do it on a platform that is on three out of every four smartphones? Half of the 1.12 billion Facebook users will log on to this app everyday. With our campaign, we can ensure your business is reaping the benefits from mobile.
[IMG: Facebook ad example mobile]

[H4] Promoted posts
With this ad format, you can promote your content and become an authority in your field. With assistance from our in-house content team, we can produce highly researched pieces of content that will build trust with your target audience.
[IMG: Facebook promoted post example]

[H2] Get in Touch
Give us a call or leave your details and one of our consultants will be in touch. We’re happy to provide a free review of your existing Facebook Advertising account or if you’re new to Facebook ads we’ll put together a tailored proposal outlining your options. We look forward to hearing from you!
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SUB-PAGE (https://dejanmarketing.com/blog/) Blog – DEJAN
Generative AI

[H2] A Technical SEO’s Adaptation For AI Visibility

Nik Ranger
21/09/2025

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Machine Learning

[H2] Query found to be the biggest predictor of CTR delta.

Dan Petrovic
18/08/2024

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[H2] Introducing Dejan Re-Ranking Algorithm

Dan Petrovic
12/08/2024

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[H2] Link Building & Machine Learning

Dan Petrovic
10/08/2024

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[H2] How ChatGPT Search Results Work

Dan Petrovic and Gemini Pro
01/08/2024

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[H2] Dejan Authority Metric

Dan Petrovic
04/07/2024

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Machine Learning

[H2] A Complete List of Google’s Autocomplete Signals in Chrome

Dan Petrovic and Gemini Pro
27/06/2024

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Machine Learning

[H2] Product Image Optimisation With Chrome’s Convolutional Neural Network

Dan Petrovic
27/06/2024

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Generative AI

[H2] Chrome + Gemini Nano = Offline & Private AI

Dan Petrovic and Anthropic Sonnet
25/06/2024

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SEO Experiments

[H2] I have one thing to say.

Dan Petrovic
04/06/2024

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3581 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
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                    "name": "Blog"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://dejanmarketing.com/#website",
            "url": "https://dejanmarketing.com/",
            "name": "DEJAN",
            "description": "",
            "publisher": {
                "@id": "https://dejanmarketing.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://dejanmarketing.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-AU"
        },
        {
            "@type": "Organization",
            "@id": "https://dejanmarketing.com/#organization",
            "name": "DEJAN",
            "url": "https://dejanmarketing.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-AU",
                "@id": "https://dejanmarketing.com/#/schema/logo/image/",
                "url": "https://dejanmarketing.com/wp-content/uploads/2020/06/dejan-e1724666671371.png",
                "contentUrl": "https://dejanmarketing.com/wp-content/uploads/2020/06/dejan-e1724666671371.png",
                "width": 300,
                "height": 103,
                "caption": "DEJAN"
            },
            "image": {
                "@id": "https://dejanmarketing.com/#/schema/logo/image/"
            }
        }
    ]
}

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Marketing, SEO & Advertising Agencies
45.1 Avg BS

Based on 1851 businesses audited.

BS Detector

Marketing, SEO & Advertising Agencies BS: DEJAN (dejanmarketing.com)

https://dejanmarketing.com 📍 Industry: Marketing, SEO & Advertising Agencies
20 BS / 100

DEJAN is a rare high-substance agency that successfully backs its ‘AI SEO’ branding with actual technical discourse. The site’s BS score is driven almost exclusively by technical trust theatre flags and standard service-page boilerplate, rather than a lack of expertise.

Info Density Power-words vs. Substance ratio.
4
13% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
3
15% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
7
35% BS
Commodity Fingerprint Detection of industry clichés/templates.
4
27% BS
Identity & Authority Expert verifiability & Schema depth.
2
13% BS

Repair the homepage case study summary blocks to ensure real percentages are displayed instead of ‘0%’ placeholders. Add outbound verification links (Clutch, Google, or LinkedIn) to the testimonial names to eliminate the trust theatre flag. Consolidate the generic PPC ‘Single-Channel’ packages into the technical innovation narrative to reduce semantic drift between the ‘AI Agency’ claim and commodity management services.

The site is an exact match for the Marketing, SEO & Advertising Agencies category, specifically positioning itself as a technical specialist in AI-driven search visibility. The content is heavily focused on search engine algorithms, machine learning, and data-driven performance, confirming its classification.

“The score of 20 reflects a high-substance site. The primary points were lost in the Trust and Proof pillar (7/20) due to the absence of outbound proof links for reviews, and the Commodity Fingerprint pillar (4/15) for standard service-page cliches.”

Verified Analysis Date: May 16, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
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