Training Example: Taboola – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1]
Performance Beyond Search and Social
Grow your business through performance advertising technology that delivers measurable outcomes.

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[H2]
Outcomes at Scale Beyond Search and Social

Realize What’s Yours

Watch the Video

Diverse inventory, all placement types, scale that moves the needle

Specialized Performance AI Driving Conversions and Actions

Unique 1st Party data from powering publisher editorial and ad units

Use any creative to meet your objectives, far beyond native

[H3]
Advertisers winning with Realize

eCommerce

Enterprise brands

Agencies

679% Average ROAS

100K Leads/mo

+50% CTR

+50% ROAS

+130% CVR

+25% Leads Generated

+26% Brand Affinity

+291% Retargeting CVR

2X Avg. Session Duration

+30% Purchase Intent

-42% Cost per Sale

+42% Video Completion Rate

[H2] Specialized Performance
Not Full Funnel Promises
Successful Performance Advertisers Focus on Conversion and Action Stages

[H4] Awareness
Viewable Impressions

[H4] Consideration
Intent Prospecting

[H4] Action
Conversion Targeting

[H3]
Your Ads on Trusted Media Properties

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[H2]
Advertise Smarter with Tools that Drive Success

Contact Us

[H6] Ad Experiences that Drive Performance
Utilize tailored creative solutions, seamless asset creation, and brand suitability tools to optimize campaigns and drive impactful results at every stage of the performance funnel.

[H6] Powerful Performance AI
Harness Taboola’s AI, powered by 17 years of unique publisher data, delivering highly-targeted, scalable ads that maximize ROI and drive growth.

[H6] 1st Party Audience Targeting Solutions
Leverage scale, first-party data, AI, and privacy-focused tech to connect with the right audiences and drive performance.

[H6] Intuitive and Effective Campaign Management
Tap into powerful, user-friendly tools with high transparency and control for seamless campaign management and optimization.

[H2]
Master Your Digital Marketing

[H3]
Engagement

Increase website engagement by attracting users who are most likely to connect with your brand or product.

[H3]
Leads

Drive new leads, get email signups, reach potential customers, and share exciting offers directly.

[H3]
Purchases

Drive online purchases by converting readers into active buyers, transforming casual browsers into committed customers.

[H3]
Measurable Outcomes

Whatever your performance goal is, Realize provides measurable outcomes, at scale.

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[H2]
Advertiser Success Stories

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[H4] eToro Boosts Global Acquisition with Taboola: 30% Conversion Success

eToro sought a new media channel to enhance their global acquisition and branding efforts. By partnering with Taboola, they achieved a 30% conversion rate from registrations to paying users and reduced CPM costs by 40%.
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[H4] Bosch Home Appliances Sees Significant Traffic Increase With Taboola

Segmenta and Bosch Home Germany achieved convincing results in all relevant metrics such as CPC and CTR as well as Cost per Visit and Cost per Product View. The results were also very competitive compared to the accompanying social campaign.
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[H4] Hyundai Achieves 30% Lower Cost per Session with Taboola

Hyundai partnered with Taboola to boost their campaign performance, resulting in a 30% lower Cost per Session. They also achieved a 26% lower Cost per Lead and a 10% lower Bounce Rate compared to other channels like Display and Social.
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[H4] 10,000 Customers in 6 Months: Lifeboost's Success with Taboola

With Taboola, Lifeboost was able to convert 10,000 customers in 6 months, while achieving a CPA 75% lower than their goal with retargeting, and 87% lower than their goal with Attentive Audiences.
Read More

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[H4] Austria Tourism Sees 33% Boost with Taboola

Austria Tourism experienced a 33% performance increase across all campaigns by replacing banner display advertising with Taboola.
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[H3]
Reach your best audience at the lowest cost!

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[H1] Privacy Policy
Last Update: April 10, 2026

[H2] TABOOLA PRIVACY POLICY
For Taboola’s region-specific notices, please visit the applicable notice for individuals in Brazil, California and additional U.S. states, Europe (including the United Kingdom), China, or Thailand under Section 5, ‘Regional Privacy Rights’.
[H3] Privacy Self-Regulation:
Taboola is dedicated to providing Internet users the highest level of transparency and control over the use of their data in online advertising. In support of this, we adhere to the:
Self-Regulatory Principles set forth by the Digital Advertising Alliance (DAA), the Digital Advertising Alliance Canada (DAAC), and the European Interactive Digital Advertising Alliance (EDAA);
Interactive Advertising Bureau’s (IAB) Self-Regulatory Principles for Online Behavioral Advertising (OBA) and the IAB Europe OBA Framework. Taboola participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies as vendor number 42; and the
Network Advertising Initiative (NAI) the Self-Regulatory Framework Principles. Taboola is a proud member of the NAI, an association dedicated to responsible data collection use in digital advertising.
Taboola also maintains an externally-facing Trust Center, which is available for your reference. To update your AdChoices Opt Out settings, select your region here: US, Canada, or Europe (including the United Kingdom); and to manage all NAI member sites’ settings, click here.

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[H3] Privacy Policy:
Taboola.com Ltd., together with its Affiliates, (“Taboola”, “we”, “us”, or “our”), recognize the importance of your privacy. In this privacy policy (“Privacy Policy”) we describe how we collect, process, use, and disclose information that we obtain in the following contexts:
our website, www.taboola.com and any Taboola website, digital property, communication, or form displaying this Privacy Policy (collectively, the “Sites”);
our content-discovery platforms, feeds, widgets, analytics tools, pixels, integrations, push notifications, and other technical applications that we provide on third-party websites (collectively, the “Content Discovery Platform”); and
the Taboola News suite of content-discovery tools available on mobile devices and operating systems (including the Start line of products, collectively “Taboola News”) (together with the Content Discovery Platform, the “Services”).
When you visit the Sites, or use or interact with any of our Services, we will collect information from or about you or your device, which may include personal information or personal data as defined by applicable privacy laws (“Personal Information” or “Personal Data“) (collectively, the “Information”), and this Information will be handled as described in this Privacy Policy.
We may use Information collected through the Sites and Services in various ways, depending on whether you are:
(i) a publisher, advertiser, or other content provider that has a contractual relationship, with Taboola (a “Customer“);
(ii) a visitor to our Customers’ websites and digital properties who interacts with our Services (a “User“); or
(iii) a visitor to the Taboola Sites (a “Site Visitor“), which may include Customers and prospective customers.
Therefore, this Privacy Policy outlines specific provisions for each of these categories in Sections 1 – 3, and outlines provisions that apply to all three categories in Section 4 below.
For more information about how we use cookies on the Sites and when providing our Services, please refer to our Cookie Policy.
Please note that our Connexity and Skimlinks business lines have separate privacy policies that apply to their services. Please visit their respective websites for information on their privacy practices.
[H2] 1. Customers
[H3] 1.1 Information We Collect from Customers (“Customer Information”)
We collect Customer Information directly from our Customers in the following ways:
Sites:
We will collect a Customer’s contact details when a Customer enters a contractual relationship with Taboola and we will collect a username and password when a Customer creates an account on any of our Sites.
When a Customer sends us an email asking a question, or signs up to receive our email newsletters, we will collect the Information that the Customer submits to us.
We will also collect other Information that Customers choose to provide to us, such as the contents of a message or form that a Customer submits through our Sites or via email.
We may also collect Information from prospective customers through publicly-available sources.
We will collect the full name, email address, country, and company information that prospective customers provide to us, such as through forms submitted at events and/or within games.
Services:
When a Customer signs up to use our Services or uses Taboola’s analytics dashboard “Taboola Ads,” we collect Information such as the Customer’s name, email address, telephone number, payment card information, billing information, and any other Information the Customer may choose to provide to us on the platform.
To ensure a more efficient onboarding process for our Customers, we collect limited data regarding your interactions with our onboarding materials, including views and duration of engagement.
We may also work with third party vendors to process payments to or from our Customers on our behalf. These vendors currently include Stripe and Payoneer, but are subject to change at any time. We do not have access to the Information that you provide to these third parties, and we encourage you to visit their privacy policies to understand their practices.
[H3] 1.2 Why We Use Customer Information
We use Customer Information for the following purposes:
Providing our Services. We use Customer Information to provide our Sites and Services and for other customer service purposes in relation to Customer accounts.
Billing & Reporting: We may use your data to calculate billing and payouts.
Communicating with you about your Taboola Partnership. We use Customer Information to communicate, via email or otherwise such as survey, about Customers’ accounts; to contact Customers about Taboola’s products or services that we think may interest you; to respond to Customer inquiries, requests, or complaints; and to provide Customers with product updates, news, best practices, and other helpful or interesting information that can enhance your use of Taboola’s Services, in accordance with their communications preferences. When we communicate in this way, our emails may deploy a cookie that tracks when the emails are opened to measure Customer engagement. For more information about cookies, please see our Cookie Policy.
Marketing and advertising. We use Customer Information to provide Customers with newsletters, special offers, and promotions, including via email; and for other marketing, advertising, and promotional purposes, including general updates about Taboola. These communications will be sent in accordance with our Customers’ communications preferences.
Fraud detection.  We may use your personal data for fraud detection purposes.
Analytics/measurement. We may process your data for analytics and measurement purposes.
[H3] 1.3 To Whom We Disclose Customer Information
We may disclose Customer Information as follows:
Taboola Affiliates. We may disclose Customer Information to any of Taboola’s current or future affiliates (affiliates are companies controlling, controlled by, or under common control with us, including, for example, Taboola.com Ltd., Taboola Europe Limited, Taboola (Thailand) Limited, and Taboola Brasil Internet Ltda., referred to herein as “Affiliates”), parent companies, or subsidiaries to process for the purposes described in this Privacy Policy.
Taboola service providers. We may disclose Customer Information to vendors, service providers, agents, contractors, or others who perform functions (e.g., maintenance, data analysis, customer relationship management, email marketing, surveys, credit card processing, data hosting, fraud detection) on our behalf.
Customers. We may disclose Customer Information to other Customers where relevant to the Service we provide. For example, we may provide publishers with information about what advertisers may appear on their network or advertisers with information about which publisher websites their campaigns have appeared on.
[H3] 1.4 Customer Choices
Customers may access, correct, delete, or update the Information that they have provided to us by either updating the Information in their account, by emailing their dedicated account manager, or by emailing us at support@taboola.com.
We may send periodic promotional or informational emails to Customers in accordance with their communications preferences. At any time, Customers may opt out of such communications by following the opt-out instructions contained in the email. Please note that it may take up to ten (10) business days for us to process opt-out requests. If you opt out of receiving marketing and advertising emails from Taboola, we will still send you emails about your account and any Services that you have requested or received from us.
[H2] 2. Users
[H3] 2.1 Information We Collect from Users (“User Information”)
We automatically collect User Information when Users interact with our Services that appear on our Customers’ websites and digital properties. Like most other web-based services, we collect this User Information through cookies and other technologies. Taboola collects only pseudonymized data, which means we do not know who you are because we do not know or process your name, email address, or other identifiable data. Instead, we only process digital identifiers such as cookie IDs, IP addresses, mobile advertising IDs on your device, Taboola network browsing history and associated preferences, and in some limited circumstances, your hashed email address.
User Information that we collect includes, but is not limited to the following:
Content Discovery Platform: We collect Information about a User’s device and operating system, IP address, the web pages accessed by Users within our Customers’ websites, the link that led a User to a Customer’s website, the dates and times a User accesses a Customers’ website, event information (e.g., system crashes), Information about the interactions with advertisements and Customers’ Services (e.g., availability, visibility, and clicks), general location information (e.g., city and state), hashed email addresses (when made available by the User), and gender (when made available by the User). We ask our Customers to obtain consent on our behalf, where required by applicable data protection laws, for us to collect this User Information. We may also obtain Information about you from our data partners.
Taboola News: We collect information regarding website and in-app user behavior, including browsing activity, clicks, system events (such as crashes), and connectivity status. We also collect device identifiers—including operating system, AAID/Mobile Device ID, and timestamp of access—as well as network information (e.g., SIM card data, IP address, and connection type such as LTE, 5G, or Wi-Fi). If enabled by the user, we may infer non-precise device location from search queries. For more information about how we use cookies and other technologies, please refer to our Cookie Policy.
Taboola Push Notification: We collect Information about Users’ time zone, location (country, region, city), language, mobile operating system (e.g. iOS or Android), browser, connection and internet service provider.
We collect information about a User’s to determine in real-time whether a webpage where our content is displayed is currently an active tab (in view) or an inactive tab (not currently being viewed) in a user’s browser.
[H3] 2.2 Why We Use User Information
We use User Information for the following purposes:
Providing and Improving our Service. We may use User Information to provide and improve our Services to Users and our Customers.
Tailoring content. We may use User Information to tailor the content and information that we may send or display to Users; to retarget content to Users through our Services and elsewhere; and to otherwise personalize your experiences while using our Services. For more information about how we tailor our content see information below in Section 2.5 about our Interest Based Advertising.
Tailoring content across multiple devices. We may use User Information to improve a unique User’s experience across multiple browsers and devices (such as smartphones, tablets, or other viewing devices) by providing better targeted ad campaigns to that User. For instance, should we recognize a User on a web browser, we may want to provide that User similar or personalized content on mobile apps, as well. To do this, we identify unique Users across devices, or we may sync cookies and identifiers with our service providers or Customers that do this, to help our Customers enhance their own data and data segments, or to help them target the right audience.
Fraud detection. We may use User Information for fraud detection purposes.
Analytics/measurement. We may process User Information for analytics and measurement purposes.
Offering our Customers data segments that help target content and advertisements for topics, products, and services that may interest you. A data segment is a grouping of users who share one or more attributes (e.g., travel enthusiasts). We offer a number of data segments, both proprietary and from our data partners, to our Customers so that they may better target Users who are more likely to be interested in their content and advertisements. Taboola does not knowingly create segments that are based upon what we consider to be sensitive information (for example, Personal Data revealing your racial or ethnic origin or your religious affiliations, or Personal Data concerning your sensitive health information, sex life or sexual orientation, or genetic or biometric data).
[H3] 2.3 To Whom We Disclose User Information
We may disclose User Information as follows:
Taboola Affiliates. We may disclose User Information to any current or future Affiliates, parent companies, or subsidiaries to process for the purposes described in this Privacy Policy.
Taboola service providers. We may disclose User Information to vendors, service providers, agents, contractors, or others who perform functions (e.g., maintenance, data analysis, reporting, customer relationship management, email marketing, surveys, ad monetization and delivery, data hosting, or fraud detection) on our behalf.
Unaffiliated third parties. We may disclose User Infor

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[H1]
what’s yours

The Performance Platform Built for Advertisers Seeking to Scale Beyond Search and Social.
Try Realize

[H3]
The Power of Realize:
Reach the Right Audience.
Drive Conversions
Scale Efficiently

[H6] Proprietary 1st-Party Data
Deliver performance using unique signals from our deep integration with publishers.

[H6] Supply and Placements Advertisers Love
Diverse inventory across all placements types on publisher sites, homepages, articles, OEMs.

[H6] Unique Matchmaking AI
Leverage 17+ years of data to deliver highly targeted and relevant ads.

[H6] Expanded Formats and Placements
A range of formats for maximum performance,
including social creative, display formats,
vertical videos.

[H6] Enhanced Creative Tools
Utilize existing creative assets or adapt them effortlessly using Taboola's GenAI AdMaker suite.

[H2]
Realize Advertisers

[H3]
Focus on the Performance

No compromising on a one sized fits all “full funnel” approach. Prioritize users in "consideration mode" to drive actions by targeting key stages of the funnel, particularly consideration and conversion.

[H3]
Identify and Convert High-Intent Audiences

Use advanced AI to identify and qualify high-intent users, then nurture them into loyal customers.

[H3]
Optimize Creative for ROI

Leverage cost-effective creative formats and placements that drive maximum return on investment.

[H3]
Collaborate for Scalable Success

Partner with platforms that deliver meaningful, scalable results.

Try Realize

[H3] Our Network of Publishers & Media Properties

[H3]
Unique Data : Extensive Scale : Diverse Placements

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Why Realize?

[H6]
Specialized Performance
Performance AI with a global network of vetted publishers, reaching 600M daily active users.

[H6]
Unique Audiences
Easily discover and convert new quality audiences.

[H6]
Unmatched Transparency and Control
Gain full transparency and control over your campaigns.

[H6]
Innovative Creatives and Placements
Drive performance across both prospecting and conversion campaigns.

[H2]
Power Your Growth with Realize

Go beyond search and social drive meaningful outcomes with performance advertising.

[H4]
Full transparency
Know exactly where your ads appear.

[H4]
Total control
Make decisions that fit your business.

[H4]
Expert support
Get guidance from our dedicated support

Try Realize

[H1]
Need Some Help?

Advertiser Help Center

Press center

Publisher Help Center

[H2]
Contact Our Sales Team
Do You Have a Privacy Related Question?

Contact us at privacy@taboola.com
Report an Ad

[H2]
Taboola Around the World

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[H3]

MAP

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[H3]

MAP

[H1]
Management Team

[H1]
Publicidad de performance
más allá de search y redes sociales
Haz crecer tu negocio con la tecnología de publicidad de performance que ofrece resultados medibles.

Empieza ahora

[H2]
Resultados a gran escala para anunciantes

Realize What's Yours

Ver video completo

Amplio inventario, todos los tipos de espacios publicitarios y escalabilidad que marca la diferencia

IA especializada en performance para conseguir conversiones y acciones

Datos únicos de first party generados por nuestra integración en las páginas editoriales

Usa cualquier formato creativo para alcanzar tus objetivos, más allá de lo nativo.

[H3]
Anunciantes que ya tienen éxito con Realize

E-commerce

Grandes Marcas

Agencias

679% promedio en ROAS

100K leads/por mes

+50% CTR

+50% ROAS

+130% CVR

+25% Leads generados

+26% Afinidad de marca

+291% CVR retargeting

2X Promedio de la duración de la sesión

+30% Intención de compra

-42% coste por venta

+42% taza de finalización de vídeo

[H2] Performance especializada, sin promesas
vacías sobre la totalidad del embudo
Los anunciantes de performance más exitosos se centran en las etapas de consideración y acción

[H4] Reconocimiento
Impresiones Visibles

[H4] Consideración
Prospección por Intención

[H4] Acción
Targeting por Conversión

[H3]
Tus anuncios en medios de confianza

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[H2]
Anúnciate mejor con herramientas que impulsen tu éxito.

Contáctanos

[H6] Experiencias publicitarias que impulsan el performance
Utiliza soluciones creativas personalizadas, elabora assets sin esfuerzo, y utiliza herramientas de brand suitability para optimizar campañas y maximizar su impacto en cada etapa del embudo de performance.

[H6] IA de alto performance
Aprovecha la IA de Taboola, impulsada por 17 años de datos exclusivos de editores, para ofrecer anuncios altamente segmentados y escalables que maximizan el ROI y aceleran el crecimiento.

[H6] Soluciones de targeting con datos de first party
Aprovecha la escalabilidad, los datos de first party, la IA y la tecnología enfocada en la privacidad para conectar con la audiencia adecuada e impulsar el performance.

[H6] Gestión intuitiva y efectiva de campañas
Accede a herramientas poderosas y fáciles de usar con alta transparencia y control para una gestión y optimización de campañas sin complicaciones.

[H2]
Lleva tu marketing digital al siguiente nivel

[H3]
Engagement

Aumenta el engagement en tu sitio web atrayendo a usuarios con mayor probabilidad de conectar con tu marca o producto.

[H3]
Leads

Genera nuevos leads, consigue registros de correo, llega a clientes potenciales y comparte ofertas exclusivas directamente.

[H3]
Ventas

Impulsa compras online convirtiendo lectores en compradores activos y transformando visitantes ocasionales en clientes interesados.

[H3]
Resultados medibles

Cualquiera que sea tu objetivo de performance, Realize ofrece resultados medibles a gran escala.

Empieza ahora

[H2]
Historias de éxito de los anunciantes

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[H4] eToro impulsa su adquisición global con Taboola: 30% de éxito en conversiones.

eToro buscó un nuevo canal de medios para mejorar sus esfuerzos de adquisición global y de marca. Al trabajar con Taboola, lograron una tasa de conversión del 30% en registros a usuarios de pago y redujeron los costes de CPM en un 40%
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[H4] Bosch electrodomésticos ve un incremento significativo de tráfico con Taboola

Segmenta y Bosch Home Alemania lograron resultados convincentes en todas las métricas relevantes, como CPC y CTR, así como en el Coste por Visita y Coste por Vista de Producto. Los resultados también fueron muy competitivos en comparación con la campaña en redes sociales.
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[H4] Hyundai logra un 30% menos de coste por sesión con Taboola

Hyundai se asoció con Taboola para mejorar el rendimiento de su campaña, logrando un 30% menos de coste por sesión. También alcanzaron un 26% menos de Coste por Lead y una reducción del 10 % en la tasa de rebote en comparación con otros canales como display y redes sociales.
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[H4] 10000 clientes en 6 meses: El éxito de Lifeboost con Taboola

Con Taboola, Lifeboost logró convertir a 10000 clientes en 6 meses, alcanzando un CPA un 75% por debajo de su meta con retargeting y un 87% por debajo de su meta con Audiencias Atentas.
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[H4] El Turismo de Austria logra un incremento del 33% con Taboola

Turismo de Austria experimentó un aumento del 33% en el performance de todas sus campañas al reemplazar la publicidad de banner display por Taboola.
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[H3]
Llega a tu mejor audiencia al menor precio

Empieza ahora