Training Example: CTI Digital – Review the Data, Give Your Score & Compare to the Real AI Evaluation

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Big ideas. Bigger results.

We’re a Manchester-based digital and marketing agency that turns vision into measurable growth.

View our work

Speak to the team

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[H2] Ambitious brands choose CTI Digital

[H3] Working harder for your business

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22 years of experience
Our clients trust us time and again because we handle the heavy lifting, combining proven strategies with bold innovation.

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Services that scale
Whether you need a fresh perspective, specialised expertise or extra support - our services are designed to flex with you.

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Digital transformation
We break new ground with next-gen solutions, guiding clients from reliable delivery to future-ready innovation.

[H3] Our services

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Web Design & Build

CMS Websites

CRO

Ecommerce Websites

Apps

UX Design

Support & Hosting

We create user-centric experiences that seamlessly combine functionality and impactful design, helping you attract, engage and convert your audience.

View services

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Digital Marketing

Content

Data & Analytics

Email & CRM

SEO

GEO / AI Visibility

Paid Media

Social & Influencer

Gain and retain customers. We drive growth, elevate your brand presence and optimise performance with tailored campaigns.

View services

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Strategy & Innovation

AI & Innovation

Digital Transformation

Interactive Experiences

Technology Selection

Through collaborative consultation and strategic planning, we pave the way for your brand's transformative journey.

View services

[H3] Real results from real partnerships

Our clients trust us time and again to drive their digital and marketing success. Here's where we've made a real difference recently.

Strategy

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Achieving a 215% increase in orders for Astonish through a targeted social media strategy
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CRO

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£5.9 million revenue boost for Aldermore Bank through strategic optimisation
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CMS Websites

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Right at Home boosts online engagement by 150% with new website launch
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“We have been really impressed with the CRO work that CTI have implemented in the last 6 months, in particular the successful A/B tests that have helped us increase our donation and Gift Aid revenue across our online sales.”

— Helen Dean

Head of Marketing , Chester Zoo

[H2] Latest agency news & insight

People and Culture

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CTI Digital visits Army Headquarters North for business challenge day
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AI & Innovation

Social & Influencer

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Using Gemini Gems for faster approval of social content
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People and Culture

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CTI Digital listed in the 2026 Northern Agency Guide
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Ready to break new ground?

Get in touch

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Contact CTI Digital
Get in touch for a completely no-obligation initial conversation to see if we can help you achieve your business goals. Our teams of experts are happy to chat through any questions you have and can help guide you towards finding the right solution for your needs.
[email protected]
0161 713 2434

[H2] Locations

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Manchester

South Central,11 Peter Street,ManchesterM2 5QR

[email protected]

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Lancaster

Storey House,White Cross Business Park,LancasterLA1 4XQ

[email protected]

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Powerful CMS platforms
Strategic CMS solutions that empower your team and engage your audience.

[H2] Trusted by

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Building CMS platforms for over two decades
We match businesses with the right platforms and craft websites that deliver results. Just as we have been for over 20 years. We’ll help you choose the CMS that fits your needs, build it with expertise that comes from years of experience, and provide ongoing support to keep it running smoothly beyond launch. Because the right platform, built with precision, can change everything.

Book a discovery call

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Our content management expertise

We craft content management experiences that your team will love using. We'll help you choose the perfect platform and design interfaces that feel intuitive from day one.Our focus is on creating systems that grow alongside your ambitions. Whether you need lightning-fast performance, seamless integrations, or effortless content updates, our solutions deliver real results.

Extensive experience

We’ve upgraded and migrated countless websites, guiding clients through platform transitions across diverse industries.

Integration specialists

We offer specialist knowledge of connecting CMS platforms with your existing systems, including CRM, PIM, marketing automation, and beyond.

Tech-agnostic approach

We recommend the platform that’s the best fit for your needs, not the one we're most comfortable with.

Security-first development

We are ISO 27001 and Cyber Essentials certified, with data security built into every process.

[H2] Experienced with:

[H2] How we can help you

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CMS replatforming
Moving to a new platform? We guide you through the entire process, from platform selection to launch.

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Content migrations
Safely move your content from legacy systems whilst preserving SEO value and improving content quality in the process.

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System integrations
Connect your CMS with existing business tools to create seamless workflows and eliminate data silos.

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Support and maintenance
Keep your CMS running smoothly with proactive monitoring, security updates and technical support when you need it.

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Continuous enhancement
Your CMS evolves with your business through ongoing improvements, new features, and capability extensions.

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Platform expertise
We’re an Umbraco Platinum Contributing Partner, have more than 22 years experience as a Drupal partner, and have expertise across our dev teams in WordPress, Contentful, Strapi and more.

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Not sure? Book a free 30-minute consultation with the team.

Get in touch

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VisitBritain

A strategic build and transformed digital journey with bespoke innovations

View the project

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STADA

206 websites launched to date across 30+ countries for global pharmaceutical company

View the project

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Royal College of Occupational Therapists

43% rise in page views across the RCOT website

View the project

CMS Websites

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Arts Council England achieves 167% increase in goal completions with a flexible CMS solution
View the project

CMS Websites

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Greater London Authority transforms digital engagement with a user-centric platform
View the project

CMS Websites

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Accelerating SEA LIFE’s content updates with a 48-hour reduction in editing delays
View the project

"CTI have been hugely important in us developing how we deliver our digital tools. I would highly recommend them for their thoroughness, attention to detail and always friendly and helpful approach!"

— James Patterson, The Royal College Of Occupational Therapists

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Book a free consultation with the team.

Get in touch

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Conversion Rate Optimisation
CRO built on research, not hunches. From mini audits to holistic experimentation.

[H2] Trusted by

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Understand your audience and remove the guesswork
Your website gets visitors. But are they converting? Every click is a potential customer. Every bounce is lost revenue.
We validate everything with proof, not guesswork.

Speak to an expert

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Our CRO expertise

From research to experimentation and optimisation, we help you design comprehensive tests that capture conversions. Ensuring you test the right changes at the right time with the right evidence.

Research-first approach

Research-backed experiments that solve real problems for your business.

Validate before testing

We prove ideas work before you spend any development budget.

Strategic, holistic experiments

We mix innovation with iteration across your entire customer journey.

[H2] What can a CRO audit do for you?

CRO uncovers opportunities, fixes friction and stops teams shipping changes blindly. We help businesses make better decisions, balancing iteration with innovation. What can experimentation do for you?

See how people really use your website

Find untapped opportunities for growth

Generate ideas and hypotheses to experiment with

Get a structured, evidence-based roadmap

Get in touch to learn more

“We have been really impressed with the CRO work that CTI have implemented in the last 6 months, in particular the successful A/B tests that have helped us increase our donation and Gift Aid revenue across our online sales.”

— Helen Dean

Head of Marketing, Chester Zoo

[H2] Extensive experience of:

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[H2] Start your first CRO project

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Mini CRO audit
Our mini audits incorporate a variety of research methods. We’ll combine heuristic evaluation with analytics and heat map reviews, and a quick-fire online user survey. The resulting insights report will provide detailed recommendations and next steps.

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Full CRO audit
Go from potential to prototype. We’ll help you scope out your optimisation goals with an alignment workshop and opportunity and weakness research. Get the lay of the land with in-depth user surveying and testing, a full insights report to walk you through the story, and early prototypes plus prioritised recommendations.

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Experimentation
Add discovery to delivery and find the quick wins that drive revenue. Our optimisation team can help iterate across your customer journey with weekly meetings, research and analysis, test builds and validation sprints.

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Not sure what to pick? Book a free mini audit

Speak to the team

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Aldermore Bank

£393 returned for every £1 spent on CRO

View the project

CRO

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Continuous optimisation and iteration of STADA's digital presence across 30 countries
View the project

CRO

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Content development and ongoing performance improvement for Little Greene Paint
View the project

CRO

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Driving conversion and enhancing user experience for Bruntwood Works
View the project

"CTI has been instrumental in helping to optimise our conversion rates. Through user research, heuristic review and analytics and design, CTI have increased form conversions by 15%. This has had a profound impact on revenue generation and the overall user experience. I’d highly recommend!"

— Adam Brassington

Aldermore Bank

[H2] Discover more

CRO

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The power of CRO & personalisation with Umbraco Engage
Read more

CRO

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How charities can boost donations through research and experimentation
How charities can boost donations through research and experimentation

CRO

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How to integrate donations into your Shopify store
How to integrate donations into your Shopify store

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Social that sparks growth
Content and influencer strategies that drive visibility and loyalty.

[H2] Trusted by

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Make your social stand out
It’s no longer enough to simply show up on social media. Your audience scrolls past hundreds of posts daily, and algorithms favour content that genuinely engages. Meanwhile, you're juggling strategy, creation, and community management while trying to prove social media's impact on your bottom line.
It’s easy to get lost in the scroll. But we’ll help build authentic connections through strategic content and the right creator partnerships.

Speak to the team

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We make social media work harder for you

Your audience craves authentic content and genuine recommendations from voices they trust. We combine audience insights, creative storytelling, and strategic creator partnerships to build social strategies that feel genuinely you. Our collaborative approach means you stay involved while we handle the relationships and heavy lifting.

Fast, on-brand creative

Quality content with quick turnaround times that keeps your social presence active and engaging

Your authentic voice, amplified

Social content that feels unmistakably you, building genuine connections with your audience

Results you can measure

Clear tracking and optimisation that shows exactly how social media impacts your business goals

[H2] Platforms we love working with

[H2] Turn followers into customers

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Social strategy and consultation
We analyse your audience, competitors, and industry trends to create a strategy that actually works for your business. We’ll work on a clear direction on what to post, when to post it, and how to measure success.

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Social media management
We handle the day-to-day running of your social channels, from scheduling posts to responding to comments and messages. This builds trust with your audience and keeps your brand part of the conversation.

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Influencer strategy and consultation
We identify the right influencers for your brand and budget, focusing on creators whose audiences align with your target market. You'll get clear success metrics and partnership strategies that deliver genuine impact (not just vanity metrics).

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Influencer campaign management
We handle everything from finding the right creators to crafting compelling briefs and managing the entire collaboration process. This ensures you get authentic, high-performing content that resonates with your audience and drives real results.

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Creative services
Our dedicated photo studio and production team handle everything from product photography to behind-the-scenes content and campaign shoots. We manage the entire creative process from concept to delivery.

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Not sure where to start? Book an audit with the team

Contact

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Vileda

621% uplift in social media followers and 306% sales increase month on month

View the project

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Little Greene

350+ influencer collaborations (with 51 million+ followers)

View the project

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Horlicks

10% increase in market penetration with new social media and influencer strategy

View the project

"CTI utilised clever, social-first ideas to tap into online communities and position Horlicks as the new, must-have brand for young families. We’re ecstatic with the results and couldn’t ask for a better strategic partner."

— Michelle Younger

Head of Marketing, Horlicks

"CTI have worked really closely with us to understand ur objectives and ensure that we really maximise our content. They have secured some great influencer partnerships and created engaging, beautiful content for our social channels."

— Clémence Flamée

Marketing Manager, Little Greene

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Are you a creator or talent agent?
We’re always on the lookout for creators and influencers across every niche to collaborate on exciting campaigns and brand partnership. Whether you’re a content creator, influencer, or talent agent representing a roster, we’d love to learn more about you.

Join our creator database

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Strategy & Innovation Services
From AI readiness and implementation, to commercially focused strategy and human-centred experiences. We’ll help you turn potential into measurable results.

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The businesses embracing change today will define their industries tomorrow
After over 20 years in the industry, we've perfected an approach that delivers strategies that not only look impressive on paper but actually drive results. Every recommendation connects to your bottom line, because pretty presentations don't pay the bills.

Talk to us about innovation and transformation

[H2] Featured services

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Pathfinder Consulting Sessions

A workshop approach designed to set the direction of your digital strategy. We use Pathfinder to set the direction at the beginning of our consultative process, helping you define your strategy, align for the future, and refine your current backlog.

Pathfinder

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AI Strategy & Implementation

AI is everywhere, but smart implementation isn't. We help you discover where AI creates genuine value in your processes, then guide you from experimentation to measurable results through readiness audits and rapid innovation workshops.

AI strategy & implementation

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Digital Transformation

Modernise without breaking what works. We deliver practical transformation that cuts through technical debt, proves ROI to the board, and actually moves your business forward, not just your tech stack.

Transformation services

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Technology Selection

Technology that fits your business. Our proven methodology helps you choose platforms and systems that drive long-term success, avoiding costly mistakes and vendor lock-in nightmares.

Tech audits

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Interactive Experiences (AR/VR)

Creativity meets technology to create experiences that stop people scrolling. From AR installations to spatial storytelling, we transform how your brand connects in both digital and physical worlds.

Interactive experiences

[H2] Related articles from CTI Digital

AI & Innovation

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Download: Marketing in the Age of AI - 2026 Trends
Download now

Web Design & Build

AI & Innovation

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Breaking new ground with company-wide AI hackathon
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Interactive Experiences

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Transforming the visitor attraction experience
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Want to talk about an AI project?

Get in touch