Training Example: Flow Marketing – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] Do you want to grow your business?

Flow Marketing can help - with digital marketing that actually works.

ABOUT US

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[H3] Flow Marketing is a skilled team of creative digital marketers, based in Auckland's North Shore.

[H5] Our Certified Partners

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[H3] We've developed a style of marketing that works very well for businesses that fit a specific set of criteria.

[H3] Keen to learn about our method?

BOOK IN A DISCOVERY CALL

[H3] Does this sound like your business?

New clients are worth more than $1000 to you, throughout their entire time as a paying customer.

You have someone available within your business to convert warm leads that we generate.

You’re an established business with a quality offering and room for growth.

You’re dedicated to growing your business and open to new ways of doing things.

[H3] Keen to learn about our method?

BOOK IN A DISCOVERY CALL

[H3] WHAT WE OFFER

[H3] Digital Strategy
Big picture strategy work that sets the general direction of all advertising efforts.
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[H3] SOCIAL MEDIA MARKETING
Top funnel ads that educate, and mid-bottom funnel ads that convert.
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[H3] 1st Page Google Results
SEO and SEM to get your business on page 1 of Google search, maps & YouTube.
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[H3] Content Creation
Landing pages, copy and content that builds authority and conversions.
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[H3] Videography
‘About us’ and Testimonial-style videos that educate, inspire & convert.
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[H3] CASE STUDIES

[H4]
TUTORING CASE STUDY

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[H4]
REAL ESTATE CASE STUDY

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[H4]
RETAIL CASE STUDY

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[H3] WHY CHOOSE US?

We've clarified three specific reasons why good-fit clients should consider Flow as their marketing partner:

[H4] Same or next day communication guaranteed
Unlike most agencies, we update our clients weekly instead of monthly. This allows for better 2 way communication, and an opportunity for our clients to give us dynamic feedback on the leads we are generating.

[H4] We go the extra mile to understand your business
As part of our onboarding, we extensively research your business, profile your ideal fit clients, and understand your competitors and positioning against them. Surprisingly, not many other digital agencies do this properly.

[H4] We get results
Because we focus on a very specific business profile and all our clients are within this profile - 100% of our client base is able to benefit from any new strategy or tactic that we encounter.

[H3] WHO WE’VE WORKED WITH

[H3] OUR LATEST REVIEWS

I am really impressed with the whole team. Emma has been amazing, has explained everything thoroughly and always puts forward her recommendation which is valued. Everyone I have dealt with at FLOW has been knowledgeable and responsive. It's clear that you guys support growing and supporting businesses. Worked with Dave on a few things to help my overall social media strategy and help narrow down things to focus on to move the needle. His knowledge was second to none and definitely would recommend for anyone that wants to grow their business via digital marketing (which should be everyone) Dave, has provided me with so many great ideas to take my business forward, highly recommended for great advice. We are seeing great results from the paid campaigns the team at Flow is running for us. Bruce is very analytical and has such a good understanding of how the paid media platforms work. We are very grateful for the commitment he has to getting results for us. The team at flow marketing have been excellent. We have seen a huge increase in website traffic and sales since working with them and are thoroughly impressed with their attention to detail and communication with us on every adjustment they have made. Highly recommend the team at Flow marketing NZ and we will continue to work with them to help our business. I highly recommend flow marketing Dave and Lucy are the best. Great communication, service and results. Used Flow Marketing in 2020 for Facebook. Team created an awesome landing page, ads and strategy plan. Even though we didn't get the number of leads as we expected (mostly due to the Facebook Ad policy) but the result was satisfactory, Have used other agencies and now I can say that team at Flow did their absolute best. Dave is an awesome lad. Highly recommended. Dave and the team helped me refine my copy on our website. We were struggling to be "less nerdy" more relatable to our target market. We are now engaging with them to build out our first paid campaigns. This incredible team cares more about your result than they do their business. This is incredibly rare, and I cannot recommend their services enough. They have done amazing things for me. They always have your best interest in mind.

[H1] Digital Strategy: Flow's 9-Step Process.

Your digital strategy is how you use technology to improve your business performance by creating new products or making your existing processes more efficient and profitable. It helps you imagine and develop new products or services to sell and establish a competitive advantage for your business within your industry.

The internet has brought the world much closer together, which means New Zealand companies can now compete all over the world – often without ever having to touch the ground in new markets. A well thought out digital marketing strategy can help you unlock these opportunities.The first step in developing a successful digital strategy is to create a plan, which will help you work out how you will reach your digital goals. Without a good plan, you won’t know where you are going and how you will get there.Many businesses don’t fully understand how a robust digital strategy can boost their bottom line. The planning stage is a great starting point for agencies such as Flow to outline the benefits of having a digital strategy. This helps create buy-in from all the stakeholders in your business during the implementation stage of your digital strategy.

[H3] What’s included in Flow's 9-step process:

At Flow, we work with clients to design, develop and implement a digital strategy for their business. We have a proven nine-step process to plan and implement your digital strategy.Most clients start with the below nine-step process, at which point we’ll have sufficient insights to implement any works that will be in the client’s best interest – whether that be to run a campaign, improve their online presence, or work on building strategic partnerships or doing direct outreach on the clients behalf to gain more clients.

Step 1: Kick-off
The first step is what we call ‘kick-off’. It involves an initial workshop with you and your team to cover what we call your GPCT (goals, plans, challenges, and timelines). We like to sit down and have a candid conversation and ask questions such as:How will you define success in the short term?How would you define success one year from now?Who will be responsible for each part of your digital strategy?How do you make money? And what is the average Lifetime Value (LTV) of your customers?What are your current marketing efforts? How do you capture leads?Who are your main competitors?

Step 2: Run the numbers
The next step involves us ‘running the numbers’ to:
Establish clear growth targets, based on the goals discussed in step 1.
Establish a lead-to-customer conversion rate. And then determine if it is acceptable.
Establish a target number of additional leads for your digital strategy.
Establish the required website traffic needed to reach that number of leads at a 2-5% inquiry rate.
The main goal of this step is to ensure the numbers add up and your digital strategy goals are achievable.

Step 3: Buyer profile development
The next step is to work with you to craft buyer profiles. These focus on the industry and companies rather than individuals (this is covered under buyer persona development). For example, your ideal buyer profile may be health care companies with less than 10,000 employees.To help us work this step out, we ask you questions such as:Are you targeting B2B or B2C sales?Are there company sizes that are ideal, or not ideal, and who would buy your product?Do you define size as employees, revenue, customers, or another metric?Are there industries or verticals that are ideal or not ideal?Are there geographic locations that are ideal or not ideal?Are there other attributes that make the buyer ideal or not ideal?

Step 4: Create 3-5 buyer personas
Buyer personas are fictional generalised representations of your ideal customers. Having a deep understanding of your customer buyer persona(s) is critical to driving effective content that drives new customer acquisition. The idea when crafting buyer personas is to treat all personas as heroes of their own story. We do this by:Interviewing the main point of contact (POC) at your business.Potentially also speak with other core staff and some of your current customers.Create a profile of your customer’s key demographic information, such as age range, job title(s), income level, and geographic location.We also use psychographic information about your clients including their interests, personality types, purchasing decision behaviour, what their goals and challenges are, what success looks like for their role and what publications, blogs or influencers they follow.

Step 5: Customer journey mapping and building a visual funnel
A customer journey map is a visual representation of the process a customer or prospect goes through to achieve a goal with your company. With the help of a customer journey map, you can get a good sense of your customer’s motivations, needs and pain points.We like to first determine your current ‘conversion path’, then work out how to improve on this to maximise conversions going forward.

Step 6: Sales and Marketing alignment
This is where we integrate communications and operations between client sales and marketing teams. This helps to implement your strategy much more efficiently and ensures a smooth flow of information between your different teams.

Step 7: Create your content strategy
This step involves creating your content strategy by:Establishing up to six pillar content topics. Establishing 4-8 cluster ideas per pillar.Figure out the average monthly search volume for each topic.Doing an audit of your current content.Analysing available audiences.Determining if you have any available databases for targeting.

Step 8: Technical implementation
This step involves doing a full Google Analytics audit to set goals via Google Tag Manager (GTM) for your digital strategy.

Step 9: SEO
The final step is to conduct a full SEO audit and introduce an initial implementation strategy to manage SEO in-house on an ongoing basis. Once all of these steps have been followed we work alongside you to ensure your digital strategy is a success!

[H3] Flow is a member of New Zealand’s Regional Business Partners Network.

Flow is a proud member of and supplier to the Regional Business Partners (RBP) network. RBP is a government initiative that works alongside private service providers to help small-medium NZ businesses access funding and services to help them to grow.
One of the funded services is to help businesses develop and implement a digital strategy for their business. The great news for local businesses is that the New Zealand government will cover 50% of the cost..

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[H3] Are you overdue implementing a digital strategy for your business?

At Flow, we understand every business has different needs and there is no simple one-size-fits-all approach when it comes to your digital marketing efforts. Rather, your digital strategy should be a compilation of different tactics served at the right time to the right audience to maximise results for your business.If you’ve been considering the need for a digital strategy for your business get in touch with the team at Flow today – NZ’s leading digital strategy agency.

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[H3] EXPLORE MORE SERVICES​

[H4]
LANDING PAGE DESIGN

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[H4]
PAID SEARCH

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[H4]
YOUTUBE

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[H4]
REMARKETING

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[H4]
SEO

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[H4]
CONTENT MARKETING

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[H1] What we do

[H2] OUR CORE SERVICE: DIGITAL MARKETING RETAINERS

This is where Flow takes care of all your digital marketing requirements, from search to social, web, CRO, copy & design & everything in between. Realistically, most of our campaigns achieve a 2x-7x ROI, but sometimes significantly higher.Click here to see our results, or here for our pricing.

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[H3] NEED SOMETHING MORE SPECIFIC? INDIVIDUAL SERVICES:

[H3]
GOVT. FUNDED MARKETING STRATEGY

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[H3]
SOCIAL MEDIA LEAD GEN

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[H3]
LANDING PAGE CREATION

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[H3]
CONVERSION RATE OPTIMISATION

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[H3]
GOOGLE ADS

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[H3]
SEO

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[H3]
WORDPRESS & DEV

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[H3]
VIDEOGRAPHY

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[H3]
LEAD MAGNETS

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[H3]
EMAIL AUTOMATION & NURTURE

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[H3]
YOUTUBE & DISPLAY

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[H3]
GENERAL MARKETING CONSULTANCY

Contact Us

[H5] Our Certified Partners

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[H3] WHY CHOOSE US?

We've clarified three specific reasons why good-fit clients should consider Flow as their marketing partner:

[H4] Same or next day communication guaranteed
Unlike most agencies, we update our clients weekly instead of monthly. This allows for better 2 way communication, and an opportunity for our clients to give us dynamic feedback on the leads we are generating.

[H4] We go the extra mile to understand your business
As part of our onboarding, we extensively research your business, profile your ideal fit clients, and understand your competitors and positioning against them. Surprisingly, not many other digital agencies do this properly.

[H4] We get results
Because we focus on a very specific business profile and all our clients are within this profile - 100% of our client base is able to benefit from any new strategy or tactic that we encounter.

[H1] Social Media Marketing

Auckland’s Leading Social Media Marketing & Management AgencyWhen you engage with Flow, we will help you to turn your brand into a story, then create a compelling offer. Once you have these two boxes ticked, social media the best way to educate new potential customers at the top of the funnel, and then tastefully retarget them with follow-up messages until they inquire or purchase. We generally aim for a 3x ROI from social media for our clients.

[H3] SOCIAL MEDIA MARKETING THAT GENERATES QUALITY LEADS.

At Flow, we take the time to first understand your business and target market, before running any ads. Because of this – the creatives, copy, and offer that we form together will resonate striongly with your audience, generating a decent volume of leads. Unlike other agencies – we update our clients weekly, instead of monthly. You’ll also have direct access to our project management software, to make requests and see what we’re working on.

[H3] RESEARCH & STRATEGIC PLANNING

Are you really ready to begin promotion?At Flow – we begin with a business overview; studying your history, branding, and target audience(s) within your main geographical locations. Flow dedicates significant time and effort to become familiar with your business, your industry and your business goals.With an honest evaluation of the likelihood of social media ads to benefit your business, we may suggest creating a standalone landing page or to improve your website before spending any budget on Facebook Ads.We are conscious that you want real results, and spending thousands on Traffic ads via Social that direct your audience to a broken website or confusing UX experience on mobile, is something we want to avoid. We can help you get things in order before getting into Promotion.

[H3] CAMPAIGN MANAGEMENT

After we’ve built your complete funnel, we generally run some top-funnel ads on all appropriate channels, followed by middle and bottom funnel ads that get more direct, the further each user travels down our funnel. This strategy works in stages, and at each stage Flow is always running experiments to optimise for maximum conversions. Gathering insights from your analytics is paramount to understanding your customers, and how to best meet their needs.

[H3] TOP OF FUNNEL

This will be our first interaction with each potential prospect. Sometimes we’ll be giving away some form of content for free in exchange for contact details – other times simply trying to inspire the viewer enough to engage with us or watch our video, which will build an audience for lower funnel ads.

[H3] MIDDLE OF FUNNEL

We use Re-Marketing to website visitors and engaged social media users to keep the conversation going. In many cases, the user we are targeting here may have visited our landing page but not yet taken our desired action – so we’ll offer them another opportunity to inquire easily – with a compelling offer. Other times, we’ll simply be sharing social proof such as video testimonials or case studies, to gently nudge each user closer to conversion.

[H3] BOTTOM OF FUNNEL

Bottom of Funnel ads are served to warm and well-qualified prospects that have heavily engaged with our content, and have shown to be deep into the consideration process and likely to purchase very soon. BOF messages are often integrated with email marketing, your sales team, your CRM and other channels, to make it as easy as possible for the user to convert.

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[H3] EXPLORE MORE SERVICES​

[H4]
LANDING PAGE DESIGN

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[H4]
PAID SEARCH

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[H4]
YOUTUBE

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[H4]
REMARKETING

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[H4]
SEO

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[H4]
CONTENT MARKETING

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[H1] Videography

Video production agencyEvery brand has a story to tell, and there is no better way to tell it than by video. You probably know video is huge online; these days it’s hard to not come across a website without a video embedded somewhere on it.YouTube is bigger than TVNZ in terms of total viewership. Globally, over 500 million hours of video are watched online every single day. This is why so many companies are looking to produce video content, so they can stay engaged with existing customers and start conversations with new ones.At Flow, we love to produce video content that tells your brand’s story in ways that customers want to watch and interact with. We can work with you to develop video ideas that will get you noticed and help boost your bottom line.

[H3] Types of videos we can create

There are many types of video we can work with you to create, including:

Website videos
Having a video on your website is a great way to let your customers know who you are, what you’re offering and why and how they should transact with you. It’s the perfect way to get your key messages across in a way that will hold your visitors’ attention in a fun, informative way. And – when you work with us – you can be sure your videos will work seamlessly across both desktop and mobile browsers.

Social media video
Facebook, Instagram and the newest kid on the block – TikTok – are massive video platforms. Creating short videos that are highly engaging and informative is a great way to generate social media content you can be confident will be seen. For example, you can share short product videos that explain the benefits of your products and why customers should buy them.

Introduction videos
Having a video on your website or other platforms that profiles your company and what you are all about is a great way to stand out from the crowd. We work with businesses of all sizes and stages to produce videos that help you build a connection with your customers and introduce yourself to the world. For example, if you are a real estate agent, a video that introduces yourself to prospective clients is a great way to help you build trust.

Customer testimonials
You can also use video to tell stories about how you’ve worked with your customers and then share them with your audience. For example, we can interview your customers to highlight the benefits of your product or service. Video is a great format for telling compelling stories that resonate with people.

Ads
Having a video ad is a great way to get the attention of your prospective customers. Short, to the point videos can explain what you are all about and why customers should work with you. Video advertising is one of the fastest-growing forms of advertising, and it provides a great way to target customers online.

Custom projects
Here at Flow, we can work with you to create custom videography solutions for your company. Get in touch to discuss your ideas – we can incorporate your creative vision into a custom project that matches your needs.

[H2] OUR WORK

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[H3] Why video is such an effective sales and marketing tool

Video is easy for customers to engage with. Even the most passive website visitors or customers on your social media channels are more likely to watch an interesting 30-second video than read a long blog post or another form of lengthy content.Video is a great way to show not tell. A well-produced video can help show customers the benefits of your products or services and why they should buy them. When customers can see the benefits, they are more likely to take action.Video leads to higher engagement. Video has been shown to lead customers to engage with your content longer than other forms of content. Over time, this leads to capturing more leads and conversions.Video is a great way to tell a story. Great video helps put a human face to your brand. This helps build trust with customers, which leads to higher sales. Every brand has a story to tell, and video is a great way to do it.Video is easy to share. Great video content is more likely to be shared by customers on social media, which – over time – massively increases its reach. If done well, video can produce a healthy return on investment.Google loves video. If you have videos on your website that customers engage with this means more time spent on your website. Google takes as a sign your website has great content and domain authority, so ranks it higher.

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[H3] Why consider Flow for your promotional video?

At Flow, we are a team of highly experienced industry experts that know how to get results. We can craft exceptional video for social media, web and TV.Using the latest, industry-leading video equipment, we can capture any place, product, or situation in high definition video. Working together, we will forge a storyboard around your objectives and create a clear process for our videographer and you and your team to follow on shoot day.We then perfect your video in post-production by editing the footage to create a captivating video, paired with awesome audio to bring your visual story to life. We then deliver your video in all the formats and resolutions you need so that you can share it with your audience.At Flow, we love to produce video content that tells stories your audience will love. If you’ve been considering a promotional video for your business, get in touch with the team at Flow today – NZ’s leading video production agency.

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[H3] EXPLORE MORE SERVICES​

[H4]
LANDING PAGE DESIGN

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[H4]
PAID SEARCH

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[H4]
YOUTUBE

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[H4]
REMARKETING

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[H4]
SEO

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[H4]
CONTENT MARKETING

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[H1] First Page Google Results

Flow is a qualified Google Partner and can suggest the best plan of attack to get your business generating more inbound inquiries.

[H3] GOOGLE SERVICES

Mastering Google for your business is composed of seven key areas, and each business requires a different mix of each.

[H3] LANDING PAGE DESIGN

Basically paying to appear at the top of relevant Google searches. Flow will run a free forecast for your business, to see how many searches are being conducted each month for your offering, giving you a list of budget levels to select from to reach different proportions of your audience.

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[H3] PAID SEARCH

Basically paying to appear at the top of relevant Google searches. Flow will run a free forecast for your business, to see how many searches are being conducted each month for your offering, giving you a list of budget levels to select from to reach different proportions of your audience.

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[H3] DISPLAY

Purchase screenspace on over 2 million websites and apps. Google claims that this method allows you to reach over 90% of internet users. Again, Flow can run a free forecast to see how big the pie is, and what each slice will cost.

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[H3] YOUTUBE

Ads on the worlds biggest video network. Over a billion hours watched, monthly. There are a range of options here, depending on your objectives – click the link to learn more.

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[H3] REMARKETING

Follow your website visitors around the web. Over 90% don’t purchase on their first visit. Ads appear on all three of the above options, plus social media. Flow is experienced in this field, to ensure all best practices and privacy regulations are followed.

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[H3] SEO

Appear first below the paid listings at the top of any Google search. A percentage of people tend to scroll past the paid ads at the top, so your best bet to maximise visitors is to have both bases covered.

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[H3] CONTENT MARKETING

Basically paying to appear at the top of relevant Google searches. Flow will run a free forecast for your business, to see how many searches are being conducted each month for your offering, giving you a list of budget levels to select from to reach different proportions of your audience.

Learn More

[H3] Ready to talk about your goals?

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