Training Example: WorldLight Media – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H2] We solve marketing, sales, and technology problems for companies so they can grow

View Services

[H3] SEO SERVICES
[H3] INBOUND MARKETING
[H3] HUBSPOT CONSULTING
[H3] ALL SERVICES

[IMG: testimonials]

Our Clients Say
WorldLight Media has designed and developed dozens of websites through the years. See what our clients say about us.

[IMG: Logo-White (1)]

WorldLight Media is an excellent, collaborative web marketing team. They helped us focus our marketing goals and gave us the perspective we needed to ensure our precious marketing dollars were well spent. You'll be in good hands with Jenni, Nathan and Kate at Worldlight Media!
Ashley EmerzianEmerzian Shankar Legal, Inc

[IMG: whitcomb-selinsky-logo-footer]

First of all, WorldLight made me feel as if I were their only client. They were attentive, patient, professional and strategic to the end of the project. Because of this, we have asked them to further support us. The quality of work they delivered was exceptional - if there was an error, they attended to it immediately and fixed it without delay. This is actually one of the best agencies I've worked with in my career. I appreciated their recommendations and treating me as if we were part of the team -- this was in no way the typical client/agency agency. This was so much more. Jenni and Nathan are true professionals. Great client experience! Thank you!
Sherri Hughes, Chief Marketing OfficerWhitcomb Selinsky, PC

[IMG: SF-Logo-Rev]

Hands down WorldLight Media is the best marketing company we’ve ever worked with. They have done an excellent job designing our website, logo, brochures, and business cards. As a small company, we get asked all the time if we are part of a franchise or a huge company due to the quality of their work. We recommend them regularly.
Andrew Walter, OwnerSound Finish

[IMG: Mark Broughton Logo-Horizontal 800]

You guys are great and have taken care of my website and media for several years now. Very happy with the service you provide!
Mark Broughton, PCFresno Criminal Lawyer

[IMG: Classic-Logo]

For over a decade I’ve trusted WorldLight Media to create dozens of web design and graphic design projects for our business. They have consistently produced outstanding marketing materials that attract customers. I can count on them to meet deadlines and they are a pleasure to do business with. I highly recommend their services.
Corey Smith, OwnerClassic Insulation & Pest Control

[IMG: Guradian_Logo_2]

WorldLight Media has been an excellent team to work with. We are currently working to revamp our website and they have been spot on in bringing our vision to life. Professional, knowledgeable and fun!
Krista BeaversGuardian Accounting, Inc





[H6] WORLD-CHANGERS WE'VE WORKED WITH

[IMG: Fresno Pacific University logo]

[IMG: CCFB]

[IMG: central california blood center]

[IMG: vital health]

[IMG: GVHC]

[IMG: steinway fresno]

[IMG: mark broughton]

[IMG: proper defense]

View Case Studies

[H6] Web Design News

[H3] WorldLight Blog

[IMG: WorldLight Media Nominated for People]

[H4] WorldLight Media Nominated for People's Choice Award

February 26, 2025

Strategy,
AI marketing

[IMG: The Missing Piece in Your AI Marketing Strategy? Expert Consulting and Training]

[H4] The Missing Piece in Your AI Marketing Strategy? Expert Consulting and Training

January 7, 2025

Strategy,
AI marketing

[IMG: How Pest Control Companies Can Benefit From Digital Marketing]

[H4] How Pest Control Companies Can Benefit From Digital Marketing

December 3, 2024

Digital Marketing

Read More

[H2]

[H6] Let’s Connect!

[H3]

[IMG: WLM]

[H5] (559) 9-DESIGN

[H5] 4539 N Brawley Suite 102Fresno, CA 93722

© WorldLight Media 2020

[IMG: Top Digital Marketing Agency in Fresno]
[IMG: Facebook Marketing Agencies in Fresno]
[IMG: TOP DIGITAL AGENCY]
[IMG: wlm google partner 3]

[H2] Inbound Marketing
[H3] Search Engine Optimization
[H3] PPC Ads
[H3] Lead Generation
[H3] Email Marketing
[H3] Conversion Rate Optimization
[H3] Video Production
[H3] Content Creation
[H3] Visual Media
[H3] Social Media
[H3] Reporting & Data Analytics
[H3] CRM Automation
[H3] Content Writing & Lead Magnets
[H3] - Search Engine Optimization
[H3] - Digital Ads
[H3] - Lead Generation
[H3] - Email Marketing
[H3] - Conversion Rate Optimization
[H3] - Content Creation
[H3] - Visual Media
[H3] - Social Media
[H3] - Reporting & Data Analytics
[H3] - Video Production
[H3] - CRM Automation
[H3] - Copy Writing / PDFS
Inbound Marketing is a strategy that focuses on helping customers find a business instead of the business going out to find the customers.

Learn More

[H2] Strategic Branding
[H3] Market Research
[H3] Buyer Personas
[H3] Customer Journey Mapping
[H3] StoryBranding
[H3] Brand Messaging
[H3] Marketing Plans
[H3] Inbound Marketing Plans
[H3] Drip Campaign
[H3] - Market Research
[H3] - Buyer Personas
[H3] - Customer Journey Mapping
[H3] - StoryBranding
[H3] - Brand Messaging
[H3] - Marketing Plans
[H3] - Inbound Marketing Plans
[H3] - Drip Campaign
Plan how to get the market to perceive your brand so that you can achieve your company's goals and vision.

Branding

[H2] Web Design & Development
[H3] Growth Driven Design
[H3] WordPress Website Design
[H3] SEO Web Design
[H3] Inbound Marketing Web Design
[H3] HubSpot CMS Website Design
[H3] Webflow Website Design
[H3] Shopify Website Design
[H3] WooCommerce Website Design
[H3] ADA Compliant Design
[H3] - Growth Driven Design
[H3] - WordPress Website Design
[H3] - SEO Web Design
[H3] - Inbound Marketing Web Design
[H3] - HubSpot CMS Website Design
[H3] - Webflow Website Design
[H3] - Shopify Website Design
[H3] - WooCommerce Website Design
[H3] - ADA Compliant Design
Web design and development is the first step to growing your business.

Web Design Services

[H2] Podcast Marketing
[H3] Video Podcast Marketing
[H3] Audio Podcast
[H3] Podcast Studio Rental
[H3] - Video Podcast Marketing
[H3] - Audio Podcast
[H3] - Podcast Studio Rental
From beginning to end, we can help you produce your podcast.

Podcast Services

[H2] HubSpot Implementation
[H3] HubSpot Software Selection
[H3] HubSpot Onboarding
[H3] HubSpot Implementation
[H3] Sales Enablement
[H3] HubSpot Marketing Automation
[H3] HubSpot Audit
[H3] HubSpot Web Design
[H3] - HubSpot Software Selection
[H3] - HubSpot Onboarding
[H3] - HubSpot Implementation
[H3] - Sales Enablement
[H3] - HubSpot Marketing Automation
[H3] - HubSpot Audit
[H3] - HubSpot Web Design
Whether you are new to HubSpot or your company has been using it for a long time, we're here to help.

HubSpot Services

[H2] Design
[H3] Graphic/Print Design
[H3] Logo Design
[H3] Trade booth Design
[H3] Infographics
[H3] - Graphic/Print Design
[H3] - Logo Design
[H3] - Trade booth Design
[H3] - Infographics
Need a consistent design across all of your collateral? We can help.

Graphic Design

Want to find out if any of our services will benefit your company?

Let's Connect

[IMG: Co-Owner-Nathan-Solla-Recognized-by-SBA-Emerging-Leaders-Initiative]
[H3] About WorldLight Media
WorldLight Media is a digital marketing agency that provides Strategic Branding, Web Design, SEO, Inbound Marketing, Podcast Marketing, Video, and Collateral Design Services.  We have been in business for over 17 years, with a proven track record working with the Medical Industry, Law Firms, Ag Companies, Non-profits, and Businesses.
We believe that a website should be much more than just code and graphics; it’s a remarkably powerful marketing tool that can, when properly leveraged, outperform all of your other marketing tactics combined, yet work together conjunctively with your other marketing strategies. WorldLight Media offers you advanced digital marketing solutions: A complete package that combines Branding, Storytelling, Lead Generation Strategies, Search Engine Optimization, Internet Advertising, and state-of-the-art technology that is designed to give you the edge you need to maximize your potential for success.
[H3] Our Core Values
Unwavering IntegrityWe always do the right thing, even when it's inconvenient. We prioritize our clients and our community, fostering trust through transparency and accountability.
ExcellenceCreating the “wow factor” (a sense of awe) is part of getting the job done right and delivering what we promise. We push the boundaries past previous successes and go the extra mile when it comes to serving the client, the project, or the team.
GenerosityWe give more than we take. We give our attention, our ideas, our time, our talents, without worrying about getting anything in return.
CommunityEveryone is a team player. We impact the lives of those we work with and the community around us by cultivating peace in our environment (the people and the planet).
Gratitude & GraceWe are overwhelmingly thankful for our team, our clients, and the opportunities we have to grow. We extend grace and forgiveness to those who need it.
Childlike ImaginationOur boundless creativity gives us a perpetual advantage. We love our work so much that it feels like play. There are no limits to what we can dream or envision.
Servant LeadershipTo lead others means to serve others. We are all leaders and serve others, even when no one is looking.
Victory MindsetWe believe in taking calculated risks with an expectation of great reward. We trust in the vision, and in each other, determined to overcome every obstacle and failure.

[IMG: Ribbon Cutting]

[IMG: Worldlight Media Co founder Jenni Solla-Receives-Creative-Impact-Award-from-Leadership-Fresno]
[H3] Community Involvement
We not only care about people, we care about our local community. We love Fresno. We love it for what it is, we love it for what it is becoming, and we love to dream about and participate in the conversation about what it could become. We are committed to putting our own resources into the cause of developing and fostering a love for Fresno, a sense of community within Fresno, and improving Fresno.
We are ambassadors for the Fresno Chamber of Commerce and are actively involved with, and donate to with local non-profit organizations.

[H6] Recent news

[H3] WorldLight Media in the Community

[IMG: WorldLight Media Nominated for People]

[H4] WorldLight Media Nominated for People's Choice Award

We’re so excited to share some great news—WorldLight Media has been nominated for the prestigious People's Choice Award in the Fresno Bee 2025 Best in Central California contest!

[IMG: The Missing Piece in Your AI Marketing Strategy? Expert Consulting and Training]

[H4] The Missing Piece in Your AI Marketing Strategy? Expert Consulting and Training

Embracing the ease and speed of AI tools in marketing can feel like a game-changer. But if your results haven’t lived up to your expectations, the missing piece in your AI marketing strategy might be expert consulting and training to guide and ...

[IMG: How Pest Control Companies Can Benefit From Digital Marketing]

[H4] How Pest Control Companies Can Benefit From Digital Marketing

In a competitive field like pest control, you need every advantage you can get, which is why you need to strategically consider how pest control companies can benefit from digital marketing.

[H6] Stop wasting time, money, and resources on a broken marketing system and begin improving how well you do what matters.

[H3] Let's Change The World Together

Let's Talk

[H2] Inbound Marketing Services We Offer

[IMG: SEO (500 × 333 px) tab number 1]

We help to ensure that all of the content we create for you is optimized for search engines, and we work hard to try to get your business to show up on the first page.

learn more


[IMG: Digital Ads (500 × 333 px) tab number 2]

We use Google's Pay-Per-Click (PPC) ads and social media ads to get your business seen. We'll help you generate leads and monitor your ads' activity to make the best plan for your business to convert leads.

[IMG: Email Mktg (500 × 333 px) tab number 3]

Stay connected with your clients by using email marketing. Whether you want to create a monthly newsletter with your latest blog posts or send out an email blast for a special offer, we do it all.

[IMG: Content Creation (500 × 333 px) tab number 4]

We create digital media, graphics, video, and written content fit for your business. We can create just about anything you need from your website to your social media to your ads.

If you can think of it, we can create it.

learn more


[IMG: Social Media tab number 5]

Whether you already have social media or not, we will get your social media accounts fully up and running. We can also automate your posts to keep your accounts active on all platforms.

learn more


[IMG: CRM tab number 6]

From emails to text messages to social media posts, you can schedule just about any content in HubSpot's CRM.

It takes the stress off of you to remember to post on deadlines, and offers an endless flow of content to keep your business active.

learn more


[H3] Creating Measurable Results for Our Clients
[H4]
[IMG: blue-icon]
[H4] Appearing On Page 1 Of Search Results
for over 36 keywords
[IMG: Broughton-white]
New Law firm with a goal to compete with longer established firms
[H4]
[IMG: purple-icon]
[H4] Ranked In The Top 3 Search Results
for multiple keywords
[IMG: mikes-white]
Landscaping company with a goal to generate more online leads
[H4]
[IMG: green-icon]
[H4] 34% Increase Of Online Leads
through online submission forms
[IMG: Classic-White]
Pest control company with a goal to move customers through the sales funnel

[IMG: testimonials]

Our Clients Say
WorldLight Media has designed and developed dozens of websites through the years. See what our clients say about us.

[IMG: Logo-White (1)]

WorldLight Media is an excellent, collaborative web marketing team. They helped us focus our marketing goals and gave us the perspective we needed to ensure our precious marketing dollars were well spent. You'll be in good hands with Jenni, Nathan and Kate at Worldlight Media!
Ashley EmerzianEmerzian Shankar Legal, Inc

[IMG: whitcomb-selinsky-logo-footer]

First of all, WorldLight made me feel as if I were their only client. They were attentive, patient, professional and strategic to the end of the project. Because of this, we have asked them to further support us. The quality of work they delivered was exceptional - if there was an error, they attended to it immediately and fixed it without delay. This is actually one of the best agencies I've worked with in my career. I appreciated their recommendations and treating me as if we were part of the team -- this was in no way the typical client/agency agency. This was so much more. Jenni and Nathan are true professionals. Great client experience! Thank you!
Sherri Hughes, Chief Marketing OfficerWhitcomb Selinsky, PC

[IMG: SF-Logo-Rev]

Hands down WorldLight Media is the best marketing company we’ve ever worked with. They have done an excellent job designing our website, logo, brochures, and business cards. As a small company, we get asked all the time if we are part of a franchise or a huge company due to the quality of their work. We recommend them regularly.
Andrew Walter, OwnerSound Finish

[IMG: Mark Broughton Logo-Horizontal 800]

You guys are great and have taken care of my website and media for several years now. Very happy with the service you provide!
Mark Broughton, PCFresno Criminal Lawyer

[IMG: Classic-Logo]

For over a decade I’ve trusted WorldLight Media to create dozens of web design and graphic design projects for our business. They have consistently produced outstanding marketing materials that attract customers. I can count on them to meet deadlines and they are a pleasure to do business with. I highly recommend their services.
Corey Smith, OwnerClassic Insulation & Pest Control

[IMG: Guradian_Logo_2]

WorldLight Media has been an excellent team to work with. We are currently working to revamp our website and they have been spot on in bringing our vision to life. Professional, knowledgeable and fun!
Krista BeaversGuardian Accounting, Inc





[H3] Inbound Marketing FAQs

What is inbound marketing?

[H5] Think of it as a giant magnet.
Inbound Marketing is a strategy that focuses on helping customers find a business instead of the business going out to find the customers. This is accomplished by "showing up" in all the places where a customer might be looking online such as on search engines, blogs, or social media.
[IMG: Website Marketing]
Here are some of the outcomes companies can achieve with an inbound marketing campaign:
Lower marketing costs
Better overall company growth
Improved customer relationships
Stronger company brand
Unfair competitive advantage

Why is inbound marketing so popular?

[H5] "Inbound Marketing yields 3 times more leads per dollar than traditional methods." - KAPOST
About 70% of marketers use inbound marketing. The main reason why so many companies feel that it's so important is that it is both effective and cost-effective.
Leads generated by Inbound marketing methods convert at a higher rate, and they cost 62% less than outbound/traditional leads.
To put it succinctly, inbound marketing has proven to be a low-cost approach to:
Top search engine ranking
Driving more website traffic
Generating better leads through your website
Nurturing leads to sales
Amazing your customers, which yields more referrals and higher retention rates.

How does inbound marketing work?

Using your website as the central hub, inbound marketing works by converting traffic into leads or online sales.  But it doesn't stop there. It is built on continuous improvement of itself and long-term customer success. All of this takes place by way of an optimized conversion path (also known as a digital marketing funnel) which has four stages:
Drive: Bring traffic to your website by means of search engines, social media, or other websites
Engage: Show the users you can help them and earn their trust with truly great content.
Convert: Inspire the users to take action and accept your offer by completing a transaction such as a purchase or filling out an online form.
Amaze:  Deliver a blissful customer experience after the transaction.

What does inbound success look like?

The keys to inbound marketing success are measurement and long-term commitment. Inbound Marketing is a long-term strategy, and it requires close monitoring and analysis of your user data to see what is working and how their experience can be improved in a way that leads to more conversions. Over time, your marketing performance gets more efficient and more cost-effective.
Inbound marketing generally involves the following components:
Having detailed knowledge about the buyer, usually organized in a buyer profile,  or buyer persona.
Deep understanding of the Buyer Journey, and how to engage buyers at every stage of their journey.
Creation of extremely valuable content that helps the user make informed decisions.
Building a User Experience(UX) that is personalized for the user.
An optimized conversion path to attract users and convert them into leads using Landing Pages.
A Customer Relationship Management (CRM) tool.
A system to track success and measure performance.
A process to review results and constantly improve your products and services.
The goal of your inbound marketing campaign is to have such great content that anyone who is looking for your product or service can easily find you, trust you, buy from you, and then enthusiastically promote you.

What are examples of inbound marketing?

[H5] Understanding the marketing tactics used
There are many activities you can do when it comes to marketing. But how do you know which activities are inbound and which activities are outbound? Below we provide a few examples of both to clear things up for you.
Inbound marketing examples:
An email that you have asked to receive
An informative blog post
A social media profile that entertains you
A search engine result that is exactly what you are looking for
A video channel or podcast you subscribe to
A webinar that you sign up for
An ad you see on a search engine, related to what you are searching for
An eBook that you download
Outbound marketing examples:
A door-to-door salesperson
A telemarketer who calls your house
An ad on TV
A billboard on the side of the highway
An ad that arrives in your mailbox.
A booth at a trade show
A seminar
An ad you see on a news website
A spam email

What is an inbound marketing strategy?

[H5] The Building Blocks of Inbound
Inbound Marketing is achieved by using a combination of several different skills and tools and executing them in a specific order. An inbound marketing strategy typically includes the following services and phases:
1. Get found online
Content Strategy
Website Design
Blogging
SEO
Social Media
Paid Ads
Landing Pages
2. Convert and Nurture Leads
Lead Generation
Live Chat, Forms & CTAs
Video
Conversation Rate Optimization
Email Marketing / Nurture Campaigns
CRM Setup and Management
Marketing Automation
Podcast
3. Measure ROI
Reporting
Analysis
Adapt and Learn
4. Building Trust
Delivering Value
Branding & Loyalty
Customer Success & Retention
Surveys and Reviews
Each of the components listed above has several facets and subskills needed in order to reach expert status in any given discipline. Putting all of these together into one cohesive strategy and executing well is not something any single person can do alone. It takes a team of highly talented individuals to perform all of the various roles and functions that need to happen. For this reason, most of the companies that employ inbound marketing strategies are medium to large size businesses who are not afraid to invest heavily in marketing to ensure growth.

What is the difference between inbound and outbound marketing?

The key difference between inbound and outbound is the direction of the customer in relation to the content.  Inbound marketing pulls the customers inward to the content, and ultimately, the sales team.
Outbound marketing pushes their content outwardly, trying to get you to notice their brand while you are out doing other things.  Many internet users find outbound to be annoying, while inbound is thought of as engaging. The reason for this is because, in general, inbound marketers are constantly trying to earn their customers' trust by adding value to their lives in ways that solve problems.
Outbound marketers, conversely, are trying to disrupt people's life just long enough to cram a marketing message into their thought process in the hopes that it will lead to a sale.
Both inbound and outbound methods of marketing have their strengths and weaknesses.  Since the way people buy and sell products has changed so much in recent years, inbound marketing has become essential for companies to engage their buyers in meaningful ways.
Now, thanks to the Internet, buyers are much smarter in their approach to making purchases and tend to conduct online research before buying new products or services. This is why inbound marketing is soaring in popularity, while outbound methods are fading away.
There are so many types of marketing that it can be confusing to know where the lines are drawn. For example, inbound marketing includes aspects of:
Content Marketing
Digital Marketing
Online/Web/Internet Marketing
However, it is not the same as these types of marketing.
To learn more about this topic, click here.

How much does an inbound marketing agency cost?

[H5] Costs can start at $2,500 and can be as much as $100,000 per month.
Some inbound agencies will charge you a flat rate, while others will charge you an hourly rate. The best agencies offer Value-Based Pricing because it is the best value for you and is the most fair for both agency and the client.
There are several factors that will impact the cost of an inbound marketing project:
Size of your company: The larger your company is, the more content it will need to generate to move the needle.
Size of your market: The more competitive your industry is, the more effort is required to outperform them.
Complexity of your sales process: If you're selling a pack of gum, your product is not very complex, but if you're selling a robot that manufactures robots, you will require a more sophisticated inbound strategy.
Depth of your Customer Knowledge: If you don't know much about who your customers are, it will require more effort to discover their buying patterns and habits, which you'll need to know before you make an effective strategy.
Growth Goals: If you want to move the needle by 20% in one year, it will cost more than if you want to grow by 10% in three years.
Is inbound marketing worth it? The same question can be asked of any investment. The answer all depends on the returns you are getting.

Who should use inbound marketing?

Because the way people buy has fundamentally changed, inbound is a core strategy for any business, regardless of size, industry, or location. In fact, today 70% of marketers actively invest in inbound marketing.
In 2012, inbound marketing was a novelty for most companies, much like in 1996 a website was a novelty for most companies. But my how the times have changed.
Inbound works best for the following companies:
B2B Companies
Manufacturing Companies
Online Retailers
Technology Companies
Medium-Sized Companies
Large Companies
While it does work better for some than others, it should be noted that any business, any industry, any size can and should use inbound marketing.

Who should I hire to do my inbound marketing?

[H5] Choosing an all-star team of talented professionals
As we stated earlier, no single person can possibly be talented in all the various areas that inbound requires. Therefore, a team is required. Try to find a team that does inbound all day long, for best results. Some agencies focus only on inbound, and partnering with an agency like this is your best chance at finding the best talent.
HubSpot, the company that coined the term "inbound marketing" and

[H2] Helping Businesses Get Found on Google
Many companies we talk to say they know that they need an SEO specialist, but most don't know what SEO is, let alone how to implement it. Over the years, we've seen a lot of agencies take advantage of that. When you hire a company to perform a mysterious service, how do you even know if they are doing the work they say they are?

[IMG: Get Started]
[H3] We Take the Mystery out of SEO
Here at WorldLight Media, we are SEO experts. Our SEO Services include strategic, honest hard work based on best practices, and they bring results no matter what your business needs.
To help our clients understand what SEO and SEO strategy are, and how to choose the right SEO company, we created the SEO Ultimate Guide, and it's free to all users under our resources tab.
[H2] We Get Results for Our SEO Clients
[H4]
[IMG: blue-icon]
[H4] Appearing On Page 1 Of Search Results
for over 36 keywords
[IMG: Broughton-white]
New Law firm with a goal to compete with longer established firms
[H4]
[IMG: purple-icon]
[H4] Ranked In The Top 3 Search Results
for multiple keywords
[IMG: mikes-white]
Landscaping company with a goal to generate more online leads
[H4]
[IMG: green-icon]
[H4] 34% Increase Of Online Leads
through online submission forms
[IMG: Classic-White]
Pest control company with a goal to move customers through the sales funnel

[IMG: testimonials]

Our Clients Say
WorldLight Media has designed and developed dozens of websites through the years. See what our clients say about us.

[IMG: Logo-White (1)]

WorldLight Media is an excellent, collaborative web marketing team. They helped us focus our marketing goals and gave us the perspective we needed to ensure our precious marketing dollars were well spent. You'll be in good hands with Jenni, Nathan and Kate at Worldlight Media!
Ashley EmerzianEmerzian Shankar Legal, Inc

[IMG: whitcomb-selinsky-logo-footer]

First of all, WorldLight made me feel as if I were their only client. They were attentive, patient, professional and strategic to the end of the project. Because of this, we have asked them to further support us. The quality of work they delivered was exceptional - if there was an error, they attended to it immediately and fixed it without delay. This is actually one of the best agencies I've worked with in my career. I appreciated their recommendations and treating me as if we were part of the team -- this was in no way the typical client/agency agency. This was so much more. Jenni and Nathan are true professionals. Great client experience! Thank you!
Sherri Hughes, Chief Marketing OfficerWhitcomb Selinsky, PC

[IMG: SF-Logo-Rev]

Hands down WorldLight Media is the best marketing company we’ve ever worked with. They have done an excellent job designing our website, logo, brochures, and business cards. As a small company, we get asked all the time if we are part of a franchise or a huge company due to the quality of their work. We recommend them regularly.
Andrew Walter, OwnerSound Finish

[IMG: Mark Broughton Logo-Horizontal 800]

You guys are great and have taken care of my website and media for several years now. Very happy with the service you provide!
Mark Broughton, PCFresno Criminal Lawyer

[IMG: Classic-Logo]

For over a decade I’ve trusted WorldLight Media to create dozens of web design and graphic design projects for our business. They have consistently produced outstanding marketing materials that attract customers. I can count on them to meet deadlines and they are a pleasure to do business with. I highly recommend their services.
Corey Smith, OwnerClassic Insulation & Pest Control

[IMG: Guradian_Logo_2]

WorldLight Media has been an excellent team to work with. We are currently working to revamp our website and they have been spot on in bringing our vision to life. Professional, knowledgeable and fun!
Krista BeaversGuardian Accounting, Inc





[H2] Three Major Factors That Affect Your Website's Search Engine Rankings

[IMG: SEO - Content (1)]
1. Quality Content
It needs to be engaging content that keeps readers on your web page (because Google measures website traffic), but it also needs to be search engine friendly (think: Thoughtfully strategically chosen page titles, URLs, meta descriptions, title tags, optimized images, etc). There's a science to how many h1, h2, h3 tags you include, etc.

[IMG: SEO - Page Speed]
2. Page Performance & Loading Speed
This is often (as of late) a huge problem with WordPress sites because the themes you choose and the plugins you add will all add more code, and slow down page speed. There are a number of other factors that affect page speed.

[IMG: SEO - Backlinks (1)]
3. Backlinks
When other websites link to you, this says that you are trusted by others and boosts your reputation.
[H2] Our Monthly SEO Packages Include:
[H2]

[IMG: Depositphotos_63099233_L]
[H3] SEO Keyword Monitoring, Keyword Analysis & Keyword Strategy
We continually monitor keyword search volume and your website's keyword rankings for websites like Google search and Bing. Using our in house SEO tools, we will analyze your user behavior to track which keywords they are using, and specifically, which keywords are leading to the best online visibility and leads through keyword research. Month after month, we will use this data to inform our SEO content decisions, resulting in a website with SEO results that grow more and more useful and impactful as a marketing tool as time goes on.
[H3]
[H3] On-Page SEO Monitoring
Core Vitals is a new movement by Google to ensure they send their search traffic to websites with great user experiences (UX). By monitoring and optimizing the following factors, we can achieve - and KEEP - your high-ranking status:
Regular Page Speed & Performance Testing using Analytics and Search Console
Page Loading Speed
Image Optimization
Script Minification
Backlink Monitoring and Management
Keyword Trend Monitoring

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[H3] On-Page SEO Optimization
Based on Core Vital results, we make improvements to your website to keep it performing well. On-site improvements may include: Adjusting mobile versions of pages, creating Google Amp pages, improving code, making image adjustments, etc.
Link Building - We will create internal links from one page to another. A page targeting a specific keyword should direct to other related blog posts or similar related pages for example.
Meta Descriptions- Meta descriptions are snippets of up to 155 characters, a tag written into the HTML that summarizes the page's content. It's what search engines show in search results. It's one of those tedious little steps that many web developers skip when looking for shortcuts, but it's super important for SEO. Every one of your pages and blog posts will include an SEO-optimized meta description.
Image Descriptions - We will optimize image titles and alt texts for SEO keywords. Each image should have a detailed description as well. (This also provides better content for visually impaired users).
Page Titles/ URLs / Page Formatting - Your page title should match your URL and h1 tag, and it should include the specific keyword. This little step makes a huge difference. Including other heading tags throughout the page with similar /related keywords is also important, as well as formatting your content with things like bullet points, numbered lists, blockquotes, etc. whenever possible. We look for every opportunity to utilize these little hacks that go a long way with SEO
Page Speed - Frequent performance checks on Google Page Speed Insights tell us how google is measuring your website's speed. We make adjustments to your website's code based on your scores.

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[H3] Ongoing New SEO Marketing Content
Ongoing new content, either in the form of a new website page or a new blog post is a crucial SEO tactic as frequency and timeliness of content are significant factors in search engine algorithms.
As mentioned above, decisions about content topics should be driven by SEO Keyword data benchmarks. All the content we produce will be written from the perspective of your business, as the expert providing friendly advice to those who are searching for it.  It will be written in the correct formality and tone for your target audience. It will also be Search Engine Optimized).

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[H3] SEO Pillar Pages
Some of our packages include high-quality Quarterly Pillar Page creation. Each Pillar page Includes over 6,000 words of valuable content centered around specific keyword topics, in-depth answers to frequently asked questions surrounding keywords, a custom-made and original infographic, and a basic video to give an extra SEO boost.  See an example of a Pillar Page we created here.
By adding a pillar page quarterly, all of the blog posts that have been published in the previous quarter will have a larger purpose - to become part of a new Topic Cluster and, ultimately, a link to your Pillar Page(s).
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[H3] SEO Backlinking (Off-Page SEO) through Social Media/ Web Profile Creation
With our SEO Packages, the main purpose of Social Media posts is to create backlinks to your website. Sharing posts that link back to your new content provides you with backlinking and helps boost your SEO outreach. We also recommend making sure that you're listed with certain directories and review sites for your industries of specialty. Examples include expertise.com, clutch, Neilsberg, etc. and we can help with this.

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[H3] SEO Reports
All of our ongoing SEO services include monthly reports that provide updated benchmark data and a list of all the work we completed during the previous month.

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[H3] SEO Auditing
We can also provide an SEO audit to check your current SEO rankings and see where you can improve your content for SEO. We’ll look at your online presence as a whole, and see where you can use on-page optimization throughout your website to boost your ranking on search engine results.

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[H3] Ongoing SEO Consultant Meetings
While we will continually be in touch with you via email, we also schedule ongoing meetings to go over results, get your feedback, adjust goals as needed, and provide strategic suggestions on the next steps we should take together.

[H3] SEO FAQs

How do I choose the best SEO company in Fresno?

We know that choosing a company that fits your needs isn't easy. There are a few things to consider when choosing an SEO team who is right to do your SEO work:
Ask for their stats. It's okay to ask for proof that the SEO service provider will do what they say they will do for you.
Make sure the company's values align with yours. You want to work with a company that wants the same thing you do. If you have too many clashing ideals, it may be more headache than it's worth.
Price is important, but be wary of low-price SEO companies. Budgets are definitely important to consider when looking for a company to do your SEO. However, the risk with low-price companies is that you might not get results. The scarier thing to consider is that the company may cause long-term damage to your website if they do SEO incorrectly. It is possible to get blacklisted on Google for several reasons when it comes to SEO.
Meet with the company, and ask as many questions as you can. If you're able to, try to meet the company in person to find out more about their processes and procedures and just to see if they're a fit overall. Also, don't be afraid to ask questions! If you have any confusion about anything, ask about it. The company should be able to answer any questions you have.

What is SEO?

Search Engine Optimization, or SEO, is a process that increases the visibility of your website. When your site is optimized for SEO, it ranks higher on search engines, and therefore you get more organic traffic from organic searches.
Search engines use bots to find information on websites and collect that information into an index. That index then ranks each website based on hundreds of factors. This ranking determines how high up on a search engine your website will appear. Optimizing your website for SEO based on these ranking factors is what helps your website appear closer to the top of the search engines.
One of the most important factors when it comes to SEO is targeting specific keywords. A keyword is a single word or a short phrase that describes the content on your webpage. Using keywords targeted at your audience helps that audience find your webpage more easily.
As a result, when people are able to find your website more easily from an organic search, not only does it drive your business, but it also improves your lead generation and conversion rates.

What is local SEO?

Local SEO is the same as regular SEO with one difference. Local SEO helps you get found in local search results. This is great for businesses with a physical location or for businesses that serve a specific geographical location.
Local SEO helps you appear higher on search results when people search for your business's services in your designated area.

How do I rank higher on Google?

Optimizing your website for SEO will help you rank higher on Google. There is an algorithm to follow when it comes to creating SEO-optimized content for your website. Not only does each individual web page need to be SEO optimized, but you'll also need to frequently update your website with SEO content to improve your rank.
Frequent SEO content is most easily done in the form of blogging. Long-form blog content that targets problems related to specific keywords is a great way to improve your ranking on Google.
SEO Pillar Pages are also a great way to target specific keywords and draw customers to your website by providing them with additional information about the targeted keyword.

What is an SEO Pillar Page?

An SEO Pillar Page is an informational webpage that centers around a topic cluster and targets either a broad or a specific keyword related to your business.
This page is usually robust in content and links to other pages on your website with even more information, or it links to other sources of authority.
The purpose of this type of page is not just to drive your SEO higher, but it also establishes your business as a source of information and authority.

How do I choose the right SEO keywords?

Lots and lots of research! The first thing you need to ask is "Who is your target audience?" Once you know whom you are speaking to, you can get a better idea of what problems that group is having. That problem acts as a guide for your keyword choice because it is something that your audience is actively searching for.
For example, let's say your business is a medical office. If your target aud

[H2] HubSpot Services We Offer

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With Hub options for Sales, Marketing, Service, and Operations, We can help you decide what hub or combination of Hubs is the best fit for your company's unique needs.

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Onboarding is more than just signing you up for HubSpot. With our service, we'll do more than just train your team on how to use HubSpot. We'll also set up the software, and help you customize it for your unique needs.

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Our HubSpot implementation involves creating new systems and processes unique to your company. We'll then provide you training on how to implement those processes using HubSpot.

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Get ready to sell. HubSpot's Sales Dashboard has everything you need to get your business into the green. We'll help you create your sales process, and we can also help with things like creating playbooks, sequences, email templates, customized deal pipelines, sales forecasting, etc.

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We can help automate your marketing with HubSpot's powerful workflows. Automate social media content, create email marketing campaigns, segment your audiences, create triggers to know when a customer is more likely to buy and so much more.

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If your HubSpot account needs some cleaning up, we can help. We perform HubSpot Audits to ensure data integrity and best practices. Have broken or mislabeled workflows? Duplicate contact records or poor data quality? Unorganized content and media files? We'd love to help you get your data organized.

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When you use a lot of different software, it’s important that they talk to each other. We can make that happen with our custom Hubspot integrations. These integrations will make your day-to-day easier and your workflow smoother. If your software has an API, we can often create an integration.

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We are passionate about web design! Especially in HubSpot, because HubSpot CMS provides the best data tracking around. Let us help you take advantage of features like Smart Content, Split Testing, SEO Optimization Tools, and Conditional Logic Forms.

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WorldLight Media is a Certified HubSpot Partner. That means that we are certified HubSpot experts. We can waive your onboarding fees and help you set up HubSpot for your business including training your team on how to use HubSpot.

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[H4] Wondering if HubSpot is really worth it?

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Our Clients Say
WorldLight Media has designed and developed dozens of websites through the years. See what our clients say about us.

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WorldLight Media is an excellent, collaborative web marketing team. They helped us focus our marketing goals and gave us the perspective we needed to ensure our precious marketing dollars were well spent. You'll be in good hands with Jenni, Nathan and Kate at Worldlight Media!
Ashley EmerzianEmerzian Shankar Legal, Inc

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First of all, WorldLight made me feel as if I were their only client. They were attentive, patient, professional and strategic to the end of the project. Because of this, we have asked them to further support us. The quality of work they delivered was exceptional - if there was an error, they attended to it immediately and fixed it without delay. This is actually one of the best agencies I've worked with in my career. I appreciated their recommendations and treating me as if we were part of the team -- this was in no way the typical client/agency agency. This was so much more. Jenni and Nathan are true professionals. Great client experience! Thank you!
Sherri Hughes, Chief Marketing OfficerWhitcomb Selinsky, PC

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Hands down WorldLight Media is the best marketing company we’ve ever worked with. They have done an excellent job designing our website, logo, brochures, and business cards. As a small company, we get asked all the time if we are part of a franchise or a huge company due to the quality of their work. We recommend them regularly.
Andrew Walter, OwnerSound Finish

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You guys are great and have taken care of my website and media for several years now. Very happy with the service you provide!
Mark Broughton, PCFresno Criminal Lawyer

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For over a decade I’ve trusted WorldLight Media to create dozens of web design and graphic design projects for our business. They have consistently produced outstanding marketing materials that attract customers. I can count on them to meet deadlines and they are a pleasure to do business with. I highly recommend their services.
Corey Smith, OwnerClassic Insulation & Pest Control

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WorldLight Media has been an excellent team to work with. We are currently working to revamp our website and they have been spot on in bringing our vision to life. Professional, knowledgeable and fun!
Krista BeaversGuardian Accounting, Inc

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[H3] HubSpot FAQs

What is HubSpot?

Simply put, HubSpot is a company that provides CRM (customer relationship management) software and technology that helps businesses grow.
That sounds simple, but HubSpot delivers a solution that has a powerful impact on its customers. With HubSpot, businesses can focus on providing a customer experience that is a true competitive advantage … one that drives sustainable business growth.
HubSpot, the CRM platform, consists of software that provides five different business functions. The five hubs within the full platform are:
Marketing Hub — software that specifically supports inbound marketing strategies to grow traffic, generate and convert leads, and show a return on investment
Sales Hub — software that supports your sales team with increased productivity, shortened sales cycles, and tools to make your sales process more human
Service Hub — software that supports your customer service efforts to connect with and support your customers so that they turn around and promote your business on your behalf
CMS (Content Management System) Hub — software to manage your online, digital content in a way that’s both flexible and powerful for you as well as personalized and secure for your customers and website visitors
Operations Hub — software that gives you the ability to efficiently manage customer data and automate your business processes
HubSpot packs a lot of power in the platform. So much so that, more often than not, even the smartest business people need help harnessing all that power.
And that’s where HubSpot Solutions Partners like WorldLight Media come in.
We can give you honest advice to help you decide if HubSpot is right for you, and if it is, help you choose a package that fits your specific needs. We can then help with the onboarding, set-up, and implementation of the software … including training your team on how to use it.
HubSpot integrates with nearly 2,000 other software apps and tools that you may already be using

Is HubSpot Worth It?

Find out for yourself whether HubSpot is the fit for your business with our new HubSpot ROI Calculator.

What features are offered in HubSpot Sales Hub?

Includes a fully featured sales CRM, sales engagement tools, quote and CPQ functionality, reporting and analytics, and more — plus the ability to seamlessly integrate with more than 1,160 tools in HubSpot’s App Marketplace.

What are the features in HubSpot Marketing Hub?

Attract visitors through blogging, social media, ads, and more. Convert visitors into customers with web pages, landing pages, email, marketing automation, ABM, and more. Track ROI with revenue attribution reporting. All powered by the customer data in your CRM to enable personalization at scale.

What are the features in HubSpot CMS?

Includes hosting, flexible themes, dynamic content, drag-and-drop page editing, memberships, and more — all powered by a CRM platform that allows you to build seamless digital experiences for your customers.

What are the features in HubSpot Operations Hub?

Includes programmable automation, data sync, data curation, and data quality tools — all powered by HubSpot’s CRM platform. Your business will have one unified view of every customer interaction, and be empowered to deliver friction-free customer experiences.

Why should I go through a HubSpot partner?

Since HubSpot Certified Solutions partners like us are fully trained on HubSpot Implementation, the HubSpot onboarding process and fees associated with it can be waived and your Solutions Partner will set up the software for you. Note: there is still a cost to implement the software, but they are included in any consulting costs that you pay to us.
While we're HubSpot software implementation experts, our ultimate goal is to help your business succeed by reaching milestones and by helping streamline your marketing, sales, and customer service systems. We provide customized and personal service based on your unique needs, challenges, and goals for growth. While we use HubSpot as a tool to help you reach your goal, when you work with us, you also get our coaching and training to improve your overall strategies, approach, and operating procedures.
WorldLight Media wants to be your long-term partner for success in Inbound Marketing, lead generation, and ultimately business growth!

A Frequently Asked Question?

As HubSpot Consultants, we can address all your business needs when it comes to HubSpot including:
Business Consulting - We can consult you on how to set up your business in HubSpot to address all of its needs including sales enablement, playbook creation, customer journey mapping, and more. We can address the needs of your sales team, service team, marketing team, and any other team your business has.
Inbound Consulting - WorldLight Media’s team are experts in inbound marketing. Because of this, we can consult you on all your inbound needs including email marketing, social media, content creation, web design, and more.
Technical Consulting - Setting up HubSpot can sometimes require technical knowledge. We can help with any technical needs you have when it comes to implementing HubSpot.

[H2] Did you Know?
[H3] You can waive HubSpot Onboarding Fees by working with a Certified Solutions Partner.
Since HubSpot Certified Solutions partners like us are fully trained on HubSpot Implementation, the HubSpot onboarding process and pricing associated with it can be waived and your Solutions Partner will set up the software for you. Note: there is still a cost to implement the HubSpot platform, but they are included in any consulting costs that you pay to us.

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[H2] Why Work with us?
[H3] We provide more than just Software Implementation
While we're HubSpot experts and dedicated HubSpot consultants, our ultimate goal is to offer our professional services to help your business succeed by reaching milestones and solving bottleneck issues with your marketing, sales, and customer service systems.  We provide customized and personal service based on your unique needs, challenges, and goals for growth. While we use HubSpot as a tool to help you reach your goal, when you work with us, you also get our coaching and training to improve your overall strategies, approach, and operating procedures.
WorldLight Media wants to be your long-term partner for success in Inbound Marketing, Lead Generation, and ultimately business growth!

[H3] HubSpot Resources

[IMG: HubSpot vs WordPress: Which is Better for SEO?]

[H4] HubSpot vs WordPress: Which is Better for SEO?

November 21, 2024

SEO,
Web Design,
Driving Traffic,
CRM,
HubSpot,
WordPress

[IMG: Onsite HubSpot Training: 10 Benefits]

[H4] Onsite HubSpot Training: 10 Benefits

September 17, 2024

HubSpot

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[H4] HubSpot's New Content Hub: Everything You Need to Know

April 10, 2024

Content Marketing,
HubSpot

View More >
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[H3] SEO SERVICES
[H3] PODCAST MARKETING
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[H2] Let’s change the world together

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[H5] (559) 9-DESIGN

[H5] 4539 N Brawley Ave # 102Fresno, CA 93722