Training Example: Freestar – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] The World’s Most Trusted Publishers Trust Freestar
Freestar is the premium monetization partner for digital publishers ranging from niche category leaders to global media brands. By combining enterprise-level technology with white-glove service, we act as an extension of your team to help you navigate the AI Age
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[H2] Publisher First | Future Ready
Monetization shouldn’t be a distraction. We strip away the complexity of the ad tech ecosystem, replacing fragmented tools and vendor fatigue with a single, cohesive publisher operating system. This gives you the freedom to prioritize your content and community, knowing your revenue is being optimized by a dedicated team with a world-class 75+ NPS score.
[H4] One Integration. Every Optimization.
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pubOS Platform
Replace a fragmented mix of vendors with a single, powerful engine. pubOS consolidates header bidding, yield management, and unified analytics into one seamless platform, delivering the sophisticated technology of a media giant without the operational complexity.

Solutions Marketplace
Say goodbye to complex integrations. pubOS offers instant access to a vetted ecosystem of best-in-class partners—spanning identity, AI tools, compliance, and advanced analytics. Activate the solutions you need to grow without the technical headaches.

White-Glove Service
Technology is only as good as the people behind it. Our dedicated yield strategists, audience development experts, and engineers act as a true extension of your team, providing proactive optimization and strategic guidance. It’s a partnership defined by results and trust, reflected in our consistent 75+ NPS score.

[H2] Some of the many things we handle so your team doesn’t have to

Header Bidding Management

AI-Powered Yield Optimization

Strategic Demand Curation

Unified Revenue Analytics

Ad Quality & Brand Safety

Audience Growth Strategy

Future-Proof Identity Solutions

Video & CTV Monetization

Ad Block Revenue Recovery

Core Web Vitals Optimization

Global Privacy & Consent

Unified Payment Reconciliation

Effortless Partner Onboarding

A/B Testing & Configuration

AI-First Publishing Tools

[H2] Solutions tailored for every stage of your growth
Your team. Your goals. Your terms. Whether you want full-service ad management or enterprise-grade technology that integrates your own demand relationships, Freestar flexes to fit how you work.
[H3] Fully Managed Monetization
Our all-inclusive, white-glove service where we become an extension of your team, managing every aspect of your monetization strategy so you don’t have to.
End-to-End Management: From setup to daily optimization, we handle it all.
Dedicated Experts: A designated account manager and yield strategist focused on your growth.
Premium Demand: Leverage our extensive collection of deep demand relationships to drive maximum competition.
Strategic Guidance: Regular consulting on audience growth and revenue diversification.
Learn more
[H3] Freestar Flex
A flexible model for teams with existing demand partnerships. Plug into our pubOS technology and leverage our infrastructure while maintaining full control of your stack.
Manage your Demand, Not your Wrapper: Integrate your existing partners into our wrapper.
Best-in-Class Tech: Use our proprietary flooring and optimization tools.
On-Demand Support: Tap into our yield experts for consulting when you need it.
Total Transparency: Keep full visibility and control over your stack.
Learn more
REQUEST A DEMO
[H2] Delivering Results Straight to Publishers

[H3] Doodle Achieves a 123% Session RPM Increase with Fewer Ads
Doodle needed to improve user experience by reducing ad slots, but couldn’t afford to lose revenue. Freestar introduced a tailored strategy with new ad products and demand partners, dramatically increasing their session RPM while respecting the new, cleaner page layout.

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It’s very impressive how Freestar is always there to react to any situation. If we write an email, we receive a quick response. It’s great to know that despite having many publishers, they’re always there when we need them.

[H3] SignUp.com Sees a 45% YoY Revenue Lift Through True Partnership
Seeking transparency and better support, SignUp.com partnered with Freestar to overhaul its monetization. By implementing new ad units, dynamic flooring, and a mobile-first strategy, we became a true extension of their team and delivered a 45% year-over-year revenue lift

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Freestar is an extension of our team, a partner, and a true advocate for our interests. Through all the changes, Freestar has been an advocate, not a vendor, for us. It’s a wonderful feeling, and honestly, head and shoulders above the competition.

[H3] Time.is Triples Monthly RPM After Switching to Freestar
Time.is was looking for a proactive partner who could do more than just place ads. Through strategic optimizations such as new video units and our proprietary dynamic flooring, we tripled their RPMs immediately and have helped them achieve a 10X monthly revenue increase since partnering with us.

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It’s been really valuable for Time.is to have Freestar as our ad management solution. We can forget about that part of the business and trust that you’re putting our interests first. You’re doing it better than we could ever do it on our own.

[H2] The Freestar Difference
A partnership built on trust, fueled by technology, and defined by results.

We play the long game. Unlike others, Freestar avoids the grey-area tactics and short-term shortcuts that plague the industry. Our only loyalty is to your steady revenue growth and long-term brand health.

The old traffic playbook is broken. Google search referrals have changed forever, and you need a partner built for the future. Our Audience Development team runs traffic resilience programs, including AEO (Answer Engine Optimization) and first-party data strategies, to help you build a business model that survives when algorithms change.

With a 60+ strong team of engineers, we innovate constantly. The Freestar Intelligence Suite leverages data from billions of monthly impressions to optimize yield dynamically. From AI yield optimization tools to ever-more advanced analytics, we build tools that keep you ahead of the curve.

We don’t replace your team; we empower them. With an average customer NPS score over 75, we rank alongside world-class brands like The Ritz-Carlton. You get dedicated specialists in yield, demand, and strategy who solve challenges quickly and celebrate your wins like they’re our own.

Advertisers pay for trust. As the partner of choice for the world’s most trusted brands (like Reuters, Fortune, and The Associated Press), Freestar offers scale that benefits you. Our “Bellwether” reputation ensures your inventory is viewed as premium, safe, and valuable.

[H2] Join the World’s Most Trusted Publishers
See why industry leaders like Fortune Media and The Associated Press trust Freestar to power their growth
REQUEST A REVENUE CONSULTATION

[H1] Who We Are
A High-Tech, Results-Driven Company (And A Bunch of Really Nice People)
Our custom approach integrates the perfect mix of client-side and server-side demand partners, ensuring your site’s monetization is optimized without unneeded latency.
195+ Team Members
Located in Over 10 Countries
Speaking Over 10 Languages
[H2] Meet Our Leadership Team

Profesional
Personal

[H3] Kurt Donnell
CEO

Profesional
Personal

[H3] David Freedman
Founder

Profesional
Personal

[H3] Christy Rosensteel
General Counsel and Chief People Officer

Profesional
Personal

[H3] Matthew Wells
Chief Financial Officer

Profesional
Personal

[H3] Jared Canova
EVP, Engineering

Profesional
Personal

[H3] Kyle Peluso
EVP, Operations

Profesional
Personal

[H3] Tim Glenn
VP, Business Development

Profesional
Personal

[H3] Dominique Meara
VP, Onboarding

Profesional
Personal

[H3] Patrick Grandinetti
VP, Publisher Support

Profesional
Personal

[H3] Lindsay Valdez
VP, Audience Strategy

Profesional
Personal

[H3] Shaina Lam
VP, Demand Partnerships

Profesional
Personal

[H3] Hugh Barnes
VP, Data Science

Profesional
Personal

[H3] Jessica Sims
VP, Customer Success

Profesional
Personal

[H3] Phil Bohn
SVP, Demand

Profesional
Personal

[H3] Nic Gallardo
VP, Engineering - Ad Platform

Profesional
Personal

[H3] Humberto Somensi
VP, Architecture

[H3] We Set Our Standards, Then Go Even Further

When you win, we win. That is why we put the publisher first in every aspect of our business.
Our goal is simple: provide a transparent platform backed by data science and engineering that increases your revenue, all while providing the best customer service you have ever seen in this industry. No smoke and mirrors. No empty promises. Just real results from real people who care.

In everything we do, we go the extra mile. From engineering to yield management to customer service, we do things only one way – world-class.
Since our inception, we have always been at the forefront of new industry trends and ahead of the technology curve. And you can rest assured that you will remain on the cutting edge of Ad Tech and monetization as we go above and beyond every single day on our partners’ behalf.

No job is too big and no task is too small. Cliché? Perhaps. But at Freestar, it is all hands on deck with not a trace of ego.
We only win when you win, and our team is dedicated to making that happen. We are aligned in our goals and we support one another in everything that we do. We won’t stop until we get it done for you every single day.

[H3] Whether that be helping a publisher grow their business, donating to organizations near and dear to our hearts or volunteering our time and resources to causes in need, our ultimate purpose is to put People First.
[H3] Community
Volunteering our time, our team and our resources to give back to organizations in need as a way to better our community.
[H3] Advertising
Allocating millions of impressions to encourage donations and promote the messages of organizations and nonprofits.
[H3] Human Rights
Fighting the fight for equality by donating to organizations that stand up for human rights, racial equality, and the safety of the LGBTQ+ community.
[H4] OUR CHARITABLE PARTNERS
[H2] Work Here from Anywhere
A Positive (Fully Remote) Company Culture Is The Foundation Of Freestar’s Business.
Explore Careers

[H3] The Operating System for Publishers
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PARTNER SIGN UP

[H3] An Ecosystem of Integrated Solutions
[H4] ssp partners
[H4] video partners
[H4] APP PARTNERS
[H4] IDENTITY PARTNERS
[H4] AD BLOCK PARTNERS
[H4] AD QUALITY + BRAND SAFETY PARTNERS
[H4] AI TOOL Partners
[H4] audience + analytics partners
[H4] CONTENT RECOMMENDATION PARTNERS
[H4] CMP PARTNERS
[H4] DE&I Parnters
[H2] Join the World’s Most Trusted Publishers
See why industry leaders like Fortune Media and The Associated Press trust Freestar to power their growth
REQUEST A REVENUE CONSULTATION

[H1] Fully Managed Monetization
The expertise of a world-class ad ops team without the overhead. Our Fully Managed solution lets you focus on what you do best while we handle the entire complexity of monetization. We increase your revenue, decrease your costs, and reduce the headaches. It’s that simple.
Talk with our team
[H2] What You Get with Our Fully Managed Service
This isn’t just a piece of software; it’s a complete, white-glove service powered by our three core pillars.
Talk with our team

[H4]
An All-in-One Platform for Total Clarity

No more juggling multiple dashboards or chasing down payments. Our unified platform brings everything into a single, intuitive interface. You get real-time analytics, transparent reporting, and streamlined payments, giving you a clear and accurate view of your revenue performance at all times.

[H4]
Proprietary, AI-Powered Technology

At the heart of our service is Freestar Intelligence, our custom-built optimization technology. This isn’t a generic algorithm. It’s a dynamic AI that analyzes billions of data points to optimize your ad stack in real time. From our lightning-fast Prebid wrapper to our dynamic flooring models, our tech is built to maximize the value of every single impression.

[H4]
A Dedicated Team of Experts

When you partner with us, our team becomes your team. You get a dedicated account manager and a yield expert who proactively monitor your performance and provide strategic guidance. We handle all demand partner management, ad quality control, and technical troubleshooting. Our industry-leading NPS score of 77 proves it: we’re here to be the partner you can always count on.

[H2] Complete Monetization, Everywhere You Are
Our team applies its expertise across every environment, ensuring your brand is monetized effectively on every platform.
[H4] WEB
A full suite of high-impact display, native, and video ad products to maximize revenue on your desktop and mobile sites.
[H4] APP
Our lightweight SDK and expert team make monetizing your iOS or Android app simple and highly profitable.
[H4] AMP
We turn your Google Accelerated Mobile Pages into high-performance revenue drivers with specialized optimization.
[H4] EMAIL
Uncover additional revenue potential with email monetization. Create effective programmatic campaigns that scale across multiple devices with a built-in audience.
[H2] Since the beginning, we’ve been Publisher First

“I’ve actually never experienced faster response times in my career. The Freestar team cares deeply about their clients, and that culture starts at the top. You get access to everyone needed to help set your business up for more success.”

[H4] Pilar Prassas

Global Head of Revenue Operations at Reuters

“In the two years we have worked with Freestar, our programmatic business has grown by 108%. But more importantly, the partnership has been even more transformative. We rely on our Freestar team to not only optimize our revenue strategy, but to innovate our media business and help us navigate the wild world of Ad Tech.”

[H4] Matt Greenberg

Food52

“Without exaggeration, this partnership has been one of the best decisions I have made for my business.”

[H4] Habib Amir

Founder of Virtual Piano

“We literally more than quadrupled our revenue received, and experienced some of the best customer service possible”

[H4] Sean Holtz

Chief Executive Officer at Baseball Almanac

[H2] FAQ
Still have questions? If you didn’t find what you need above, feel free to reach out and we’ll be happy to help.
Get in touch

We work with publishers of all sizes, but to ensure we can deliver significant impact, we typically look for partners with a minimum of 1,000,000 pageviews monthly.

Through a constant cycle of optimization. This includes our AI/ML-powered flooring algorithms, real-time reporting for strategic insights, connecting you to premium demand, and our team’s hands-on consultative approach. On top of that, we streamline payments into a single deposit, on time, every time.

Our white-glove onboarding is designed to be effortless for you. From the kickoff call to launch, your dedicated onboarding manager handles all the heavy lifting—demand approvals, ad ops, and QA testing. All we need from you is to place our lightweight code on your site.

Yes, you can block categories and specific advertisers. Freestar offers several blocklist options to our publishers.

Yes! The Freestar team is comprised of skilled developers and technical analysts working alongside your dedicated account manager to resolve any issues as they arise. Freestar also offers bespoke consultancy to suit your specific business needs surrounding AMP and Prebid development and monetization strategy.

[H2] Join the World’s Most Trusted Publishers
See why industry leaders like Fortune Media and The Associated Press trust Freestar to power their growth
REQUEST A REVENUE CONSULTATION

[H1] Manage Your Demand, Not Your Wrapper
The unified platform for sophisticated publishers who want our proven technology with more control. It’s the yield tools, data, and expert consultation you need—no coding required.
Request a Flex Demo
Talk to an Expert
[H2] The Power of Freestar, In Your Hands.
Flex bridges the gap. We give your expert team direct access to the award-winning monetization technology we’ve perfected over a decade. It’s the perfect blend of autonomy and power.
Talk with our team

[H4]
A Smarter Core Engine

Our AI/ML-powered “micro-wrapper” is 500ms faster than traditional wrappers, automatically optimizing the bidder mix, timeouts, and ad formats for every user.

[H4]
Unprecedented Control

Fine-tune auction mechanics in real-time. Manage your own header bidding setup and run A/B tests with our built-in framework to maximize yield.

[H4]
Expertise on Demand

Get direct, 24/7 access to 200+ global experts in yield, product, and engineering. We boast a 77+ NPS score—service on par with The Ritz-Carlton, without the support queue.

[H2] Is Flex Right for You?
[H4] TARGET AUDIENCE
Publishers with sophisticated in-house ad ops teams.
Those who are outgrowing a fully managed service.
Teams that want more autonomy and control over their ad stack.
[H4] PAIN POINTS
Lack of time, resources, or expertise to build a world-class header bidding solution from scratch.
Needing more transparency and control than a fully managed solution offers.
[H3] Ready for a worry-free partnership?
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REQUEST A DEMO
[H3] A step-by-step overview of the Flex platform’s capabilities.

1
Control Your Ad Stack

Manage your own header bidding setup.
Fine-tune auction mechanics in real-time with manual and AI/ML-optimized floors, timeouts, and bidder configurations.

2
Analyze and Optimize

Utilize the advanced reporting and analytics suite to make data-driven decisions.
Run experiments with different ad stacks using built-in A/B testing tools.

3
Future-Proof Your Monetization

Leverage the comprehensive identity testing framework.
Seamlessly integrate with a wide array of third-party technologies.

4
Expert Support on Demand

Access Freestar’s expert team through an integrated chat feature.

[H3] We’re Built for Publishers, By Publishers.
[H3] ProvenTechnology
Built on Freestar’s award-winning monetization platform that has been perfected over a decade.
[H3] Publisher-FirstApproach
Our only loyalty is to your revenue growth. We don’t bid on your inventory, which guarantees zero conflict of interest.
[H3] UnparalleledFlexibility:
our partners, plus ours. Seamlessly add demand from our premium vetted marketplace to fill any gaps and boost revenue.
[H2] Join the World’s Most Trusted Publishers
See why industry leaders like Fortune Media and The Associated Press trust Freestar to power their growth
REQUEST A REVENUE CONSULTATION

[H5] Get Started
[H1] Find Out How Freestar Can Help You Drive More Revenue