Industry Context — Common BS Fingerprints in Marketing, SEO & Advertising Agencies
Generic Claims:
we grow businesses, results that speak for themselves, your marketing partner, proven track record…
Red Flags:
guaranteed rankings or specific position promises, case studies with no client names or metrics, proprietary tools that are rebranded free tools, results claims without timeframes or baselines…
Semantic Drift Patterns:
homepage claims data-driven but case studies show no metrics, claims full-service but team is three people, homepage targets enterprise but case studies are local businesses, claims proprietary methodology but describes standard practices…
Proof Expectations:
named client case studies with before-and-after metrics, specific revenue or traffic numbers achieved, verified vendor partnerships with tier levels, team member profiles with specific expertise and career history…
Herdl
(https://herdl.com) 📸 Data Snapshot: May 16, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Digital Agency, Creative Marketing Agency Leicester – Herdl (https://herdl.com)
Title
Digital Agency, Creative Marketing Agency Leicester – Herdl
Meta
Herdl is a creative digital agency specialising in Web Design, SEO & PPC. Our expert team help brands optimise their digital performance. Make the leap.
H1 Hi, we're Herdl
Award Winning Marketing Agency
H2 Digital Agency
H2 Success Stories
H2 Marketing Services
H2 Meaningful Results
H2 Make the Leap.
H3 Award Winning
H3 Case Studies
H3 Digital
H3 Effective Campaigns
H3 They Delivered
H3 Confident
H3 Excellent Experience
H3 Delivering Outstanding Results
H4 Web Design
H4 SEO
H4 PPC
H4 Consultation
H4 Hosting
H4 Email
H5 Creative
H5 Effective
H5 Google Certified
H5 Intelligent
H5 Professional
H5 Marketing
H5 Jill McGimpsey, Head of Marketing at EU Skills
H5 Honor Massarella, Development Director at Igloo Regeneration
H5 Sarah Edwards, User Experience Consultant at Make It Clear
H5 James Ferraby, Co Founder & Director, Digital Planning
NAV_HEADER_HEADING_REPEATED_BODY Contact Us – Herdl (https://herdl.com/contact/)
Title
Contact Us – Herdl
Meta
Make the leap and get in touch with our friendly team of experts who will be happy to have a chat! Click here for our contact information.
H2 Make the Leap.
NAV_HEADER_HEADING_REPEATED_BODY SEO Agency, Top SEO Agencies, Modern SEO Strategy – Herdl (https://herdl.com/seo/)
Title
SEO Agency, Top SEO Agencies, Modern SEO Strategy – Herdl
Meta
Top SEO Agency in the UK – speak to in-house search experts. Looking to work with one of top SEO agencies in the UK? Get in touch! ☎ 0116 3400442
H1 SEO Agency
H2 SEARCH ENGINE OPTIMISATION
H2 SEO STRATEGY
H2 Download Our SEO Agency Brochure
H2 INCREASE CONVERSIONS
H2 SEO AUDIT
H2 Guaranteed Experience
H2 A Year in Review 2025
H2 Get in Touch
H2 SEO Resources
H2 Join Our Newsletter
H2 Frequently Asked Questions
H3 Google Certified
H3 SEO AGENCY
H3 Clients We've Worked With
H3 INCREASE EXPOSURE
H3 Digital Marketing Accreditations
H3 Search Experts
H3 Mobile First Marketing
H3 ENTER YOUR DETAILS TO RECEIVE A FREE SEO AUDIT
H3 SEO Team
H3 What is Herdl’s approach to SEO?
H3 What do Herdl’s SEO packages include?
H3 Is this service suitable for local SEO?
H3 Does Herdl carry out keyword research?
H3 Does Herdl carry out technical SEO?
H3 Does Herdl carry out link building?
H3 How can we get started?
H4 SEO FRIENDLY URLS
H4 LINK BUILDING
H4 OUR SEO PROCESS
H4 SEO VS PPC
H4 PAGE SPEED
H4 ON-PAGE SEO
NAV_HEADER_HEADING_REPEATED_BODY PPC Agency Leicester, Expert PPC Management – Herdl (https://herdl.com/ppc/)
Title
PPC Agency Leicester, Expert PPC Management – Herdl
Meta
PPC Agency based in the UK. We deliver local, national and international PPC Campaigns, working with clients of all shapes and sizes. Learn more here!
H1 PPC Agency
H2 PPC EXPERTS
H2 PPC MANAGEMENT
H2 Download Our PPC Brochure
H2 MAXIMISE ROI
H2 Guaranteed Experience
H2 A Year in Review 2025
H2 Get in Touch
H2 Join Our Newsletter
H3 Google Certified
H3 GOOGLE PARTNER AGENCY
H3 Clients We've Worked With
H3 LEAD GENERATION
H3 Digital Marketing Accreditations
H3 professionally managed
H3 CERTIFIED TEAM
NAV_HEADER_HEADING_REPEATED_BODY Web Design Agency, Award Winning Web Designers – Herdl (https://herdl.com/web-design/)
Title
Web Design Agency, Award Winning Web Designers – Herdl
Meta
Web design services from an award winning web design agency based in the UK. Call today to arrange an initial consultation on 0116 3400 442!
H1 Web Design Agency
H2 Web Design & Development
H2 Our Process
H2 Success Stories
H2 Web Design Agency
H2 Join Our Newsletter
H2 Make the Leap.
H3 Award Winning
H3 Inspire and Engage
H3 Conception to Completion
H3 Web Design Agency
H3 Pixel-Perfect
H3 Amazing
H3 Creativity
H3 Refreshing
H5 Andy & Laura, Owners of Two Chimps Coffee
H5 Phil Holloway, MD at Hollogram
H5 Jason Asher, MD at Red17
NAV_HEADER_HEADING_REPEATED_BODY Success Stories, SEO, PPC & Web Design – Herdl (https://herdl.com/success-stories/)
Title
Success Stories, SEO, PPC & Web Design – Herdl
Meta
Herdl have completed projects for clients from all over the world and from a variety of industries. Click here to see some of our success stories!
H1 Success Stories
H2 Success Stories
H2 Contact Us
H2 Join Our Newsletter
H3 Digital Marketing
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://herdl.com) Digital Agency, Creative Marketing Agency Leicester – Herdl
[H3] Award Winning [H2] Digital Agency Herdl is a data-driven digital agency specialising in Web Design, SEO and PPC. Through training, consultancy and delivery, our experienced team help brands to understand and optimise their digital performance. Services Contact Us [H2] Success Stories [H3] Case Studies [IMG: pest stop boys website on devices] [H2] Marketing Services [H3] Digital [H4] Web Design [H5] Creative [IMG: paint drop] Learn More [H4] SEO [H5] Effective [IMG: brain] Learn More [H4] PPC [H5] Google Certified [IMG: science beaker] Learn More [H4] Consultation [H5] Intelligent [IMG: briefcase] Learn More [H4] Hosting [H5] Professional [IMG: globe] Learn More [H4] Email [H5] Marketing Learn More [H3] Effective Campaigns [H2] Meaningful Results We pride ourselves on stripping away the red-tape that many traditional digital agencies hide behind and abide by a simple set of guiding principles that ensure we’re always working with our client’s best interests at heart. If you’re looking for a creative marketing agency who can contribute at a strategic level, implement effective campaigns and deliver meaningful results, then we’d love to hear from you. Success Stories Contact Us [H3] They Delivered "It’s a pleasure to deal with the team at Herdl. We brought them into our project to provide subject matter expertise and they delivered." [H5] Jill McGimpsey, Head of Marketing at EU Skills [H3] Confident "I have never been as confident dealing with a company as I have been with Herdl and would absolutely recommend them." [H5] Honor Massarella, Development Director at Igloo Regeneration [H3] Excellent Experience "Working with Herdl has been an excellent experience. Their friendly, knowledgeable team set themselves apart from other agencies by providing solutions and actionable recommendations." [H5] Sarah Edwards, User Experience Consultant at Make It Clear [H3] Delivering Outstanding Results "The guys at Herdl are open, transparent and proactive with everything they do and I completely trust them to keep delivering outstanding results. The partnership has given me invaluable time back to focus on other aspects of my business. The team is knowledgable, dependable and collaborative and I wouldn't hesitate to recommend them." [H5] James Ferraby, Co Founder & Director, Digital Planning [H2] Make the Leap. Leicester 4 PASS COURTYARD, ASHBY DE LA ZOUCH, LE65 1AG, LEICESTER, UK 0116 3400 442 Nottingham UNIT 5 COBDEN CHAMBERS, PELHAM STREET, NG1 2ED, NOTTINGHAM, UK 0115 9902 442 London 4TH FLOOR, SILVERSTREAM HOUSE, 45 FITZROY STREET, W1T 6EB, LONDON, UK 0208 0500 442 Email HELLO@HERDL.COM "*" indicates required fields
2979 chars
SUB-PAGE · THIN (https://herdl.com/contact/) Contact Us – Herdl
[H2] Make the Leap. Leicester 4 PASS COURTYARD, ASHBY DE LA ZOUCH, LE65 1AG, LEICESTER, UK 0116 3400 442 Nottingham UNIT 5 COBDEN CHAMBERS, PELHAM STREET, NG1 2ED, NOTTINGHAM, UK 0115 9902 442 London 4TH FLOOR, SILVERSTREAM HOUSE, 45 FITZROY STREET, W1T 6EB, LONDON, UK 0208 0500 442 Email HELLO@HERDL.COM "*" indicates required fields
369 chars
SUB-PAGE (https://herdl.com/seo/) SEO Agency, Top SEO Agencies, Modern SEO Strategy – Herdl
[H3] SEO AGENCY [H2] SEARCH ENGINE OPTIMISATION Search Engine Optimisation (SEO) will improve the organic (un-paid) ranking of a website or web page within search engines. As a Google & Bing Certified SEO agency, our fully qualified and experienced team have the knowledge and skillset to get your business to position #1. We are ready to assist you in achieving your company’s organic ranking objectives in the UK and internationally. About Us Contact Us [IMG: Ipad and Iphone Mockup Showing Google and Herdl SEO Agency] [H3] Clients We've Worked With [IMG: NHS Logo] [IMG: Capita Logo] [IMG: Aviva Logo] [IMG: Royal Mail Logo] [H3] INCREASE EXPOSURE [H2] SEO STRATEGY SEO should be at the heart of your wider digital marketing strategy. When people are researching information about products and services, their first port of call is Google (or another search engine). The first page of Google Search Results accounts for 91.5% of all website traffic, so being at position #1 guarantees more visits to your site and more exposure to the products and services you offer. Our high-performance SEO agency services connect SEO strategy with your own objectives and opportunities available within your specific ranking landscape. Success Stories Contact Us [H3] Digital Marketing Accreditations [IMG: Facebook Marketing] [IMG: Bing Partner] [IMG: Amazon Advertising] [IMG: SEMrush Academy] [IMG: Google Analytics Certification] [H2] Download Our SEO Agency Brochure Interested in learning more about what’s included in our SEO agency packages? Download our brochure for more information. "*" indicates required fields [H3] Search Experts [H2] INCREASE CONVERSIONS We understand how search engines work and know-how to deliver exceptional results using our unique, tried and tested SEO process. Our refined approach ensures we deliver exceptional, forward-thinking results in popular search engines such as Google, Bing and many others. We blend a complementary mix of research, digital analytics and creativity to produce successful campaigns that drive traffic and increase conversions. It has been proven that SEO has a 14.6% conversion rate compared to 1.7% for traditional outbound methods such as cold-calling or direct mail – highlighting the importance of integrating SEO into your ongoing marketing. Services Contact Us [H3] Mobile First Marketing [IMG: our SEO agency clients] [H2] SEO AUDIT [H3] ENTER YOUR DETAILS TO RECEIVE A FREE SEO AUDIT "*" indicates required fields [H3] SEO Team [H2] Guaranteed Experience Our experienced SEO team have worked with organisations across the UK and overseas. Our clients can be found in London, San Francisco, Mexico, Nottingham and Leicester. We thrive on new challenges and enjoy tackling projects of all shapes and sizes. Whatever your challenge, our search engine optimisation experts will be able to advise on the best approach. Our Team Contact Us [H2] A Year in Review 2025 In 2025, we grew our team, launched new services, and spent every day working with brilliant businesses to achieve real results in a search and advertising landscape that never stops moving. Here’s to the progress we made in 2025. And here’s to everything we’re building together in 2026. [H2] Get in Touch Whether you have a question about search engines or would like to learn more about our services, we’d be happy to hear from you. Please get in touch using the contact form below or by giving us a call on 0116 3400 442. "*" indicates required fields [H2] SEO Resources [H4] SEO FRIENDLY URLS [H5] Read More [H4] LINK BUILDING [H5] Read More [H4] OUR SEO PROCESS [H5] Read More [H4] SEO VS PPC [H5] Read More [H4] PAGE SPEED [H5] Read More [H4] ON-PAGE SEO [H5] Read More [H2] Join Our Newsletter Join a community of marketers and founders getting real results from SEO, email, PPC, and web. Get the strategies behind some of the UK’s most recognisable brands — straight to your inbox. "*" indicates required fields [H2] Frequently Asked Questions No two SEO projects are the same. However, we have a well-refined process that we’ve developed over ten years of working with clients of all shapes and sizes. Typically, we break our projects down into three phases: Research & Planning, Setup and Ongoing. We then review and repeat elements from each stage on a quarterly basis to ensure the campaign is constantly evolving. We’ve designed a set of SEO packages to make it easier for clients to find the best fit. Our packages enable us to provide clarity on what we deliver and to be upfront about pricing. However, not everyone falls into these categories, and we often adapt packages around the needs of our clients or put together something completely bespoke. Nevertheless, our SEO packages aim to provide all elements of an SEO campaign from top to bottom. For more information on packages, download a brochure or get in touch. In short, yes. Our base tier is perfect for local SEO campaigns. Of course, we’d want to learn more about the project before providing a recommendation on a budget, but we hope this gives people a sensible guide if you’re researching. Keyword research is an integral part of any SEO campaign. We carry out extensive keyword research during the early stages of a project and continually revise and update these learnings on a regular basis. Technical SEO is another crucial element we’ll tackle to ensure the campaign is successful. Generally, we’ll uncover technical issues during early research phases and resolve these during setup. We have technical SEO specialists on hand as well as a web development team. Links are an essential aspect of SEO. While link building is challenging and sometimes time-consuming, we have experienced some great results from this work in the past. Our experienced team will utilise a range of link building techniques to deliver the right results for your situation. Get in touch to start the ball rolling. We usually conduct an introductory meeting to learn more about the project and your objectives before carrying out some initial research. From here, we’ll present back our findings and agree on the best route. Then, with everything signed off, your SEO campaign will be underway.
6652 chars
SUB-PAGE (https://herdl.com/ppc/) PPC Agency Leicester, Expert PPC Management – Herdl
[H3] GOOGLE PARTNER AGENCY [H2] PPC EXPERTS Pay Per Click (PPC) is a highly effective form of digital marketing that’s often utilised as an online lead generation tool. This form of internet advertising works on a pay per click basis, whereby the advertiser only pays when an ad is clicked. The targeted nature of PPC, combined with its fast delivery, makes it an incredibly useful and versatile marketing channel when managed by a qualified PPC agency. About Us Contact Us [IMG: Ads on iPhone] [H3] Clients We've Worked With [IMG: NHS Logo] [IMG: Capita Logo] [IMG: Aviva Logo] [IMG: Royal Mail Logo] [H3] LEAD GENERATION [H2] PPC MANAGEMENT As an accredited Google Partner Agency, as well as holding qualifications in Bing and Facebook ads, we’re best positioned to manage your advertising campaign. PPC management requires a strategic approach delivered with rigorous attention to detail, a set of clear goals and measurable KPIs. Success Stories Contact Us [IMG: pest stop boys website on devices] [H3] Digital Marketing Accreditations [IMG: Facebook Marketing] [IMG: Bing Partner] [IMG: Amazon Advertising] [IMG: SEMrush Academy] [IMG: Google Analytics Certification] [H2] Download Our PPC Brochure Interested in learning more about what’s included in our PPC packages? Download our PPC brochure for more information. "*" indicates required fields [H3] professionally managed [H2] MAXIMISE ROI At Herdl, we offer expert Google Ads, Bing and Facebook PPC management delivered by our team of experienced, qualified PPC experts. Our PPC team will guide you through the whole process and ensure your advertising campaign is launched quickly and efficiently. Your ads will be professionally managed on an on-going basis, with regular contact and monthly reports, to ensure you receive the very best return on your investment. Services Contact Us [IMG: D4R Iphone Mockup] [H3] CERTIFIED TEAM [H2] Guaranteed Experience Our experienced marketing team have worked with organisations across the UK and overseas. We thrive on new challenges and enjoy tackling projects of all shapes and sizes. Whatever your PPC challenge, our experts will be able to advise on the best approach. Our Team Contact Us [IMG: Analytics Screen] [H2] A Year in Review 2025 In 2025, we grew our team, launched new services, and spent every day working with brilliant businesses to achieve real results in a search and advertising landscape that never stops moving. Here’s to the progress we made in 2025. And here’s to everything we’re building together in 2026. [H2] Get in Touch Whether you have a question about PPC or would like to learn more about our services, we’d be happy to hear from you. Please get in touch using the contact form below or by giving us a call on 0116 3400 442. "*" indicates required fields [H2] Join Our Newsletter Join a community of marketers and founders getting real results from SEO, email, PPC, and web. Get the strategies behind some of the UK’s most recognisable brands — straight to your inbox. "*" indicates required fields
3279 chars
SUB-PAGE (https://herdl.com/web-design/) Web Design Agency, Award Winning Web Designers – Herdl
[H3] Inspire and Engage [H2] Web Design & Development We’re an award winning web design agency with a specialised team of designers, engineers and strategists. It is our belief that every website should be a joy to behold and a dream to use on any device. Crafted with pride, we deliver stunning WordPress sites that engage customers and accelerate growth. Awards Success Stories [H3] Conception to Completion [H2] Our Process Our web design team will manage your project from conception through to completion – developing early-stage ideas into wireframes and then visual design concepts before taking these through build, test and launch phases. Working independently or collaborating with a client’s in-house team, or other 3rd parties, we can confidently manage complex projects or provide technical expertise and support. Contact Us All Services [H2] Success Stories [H3] Web Design Agency [H3] Pixel-Perfect [H2] Web Design Agency The web is a highly competitive marketplace where organisations have new and exciting opportunities to communicate with their audiences like never before. It’s no longer acceptable for brands, retailers and other businesses to simply ‘have an online presence’. To succeed, businesses need to work with an award winning web design agency who can exceed their goals. From our HQ in Leicester, We strive to achieve an exceptionally high standard in every project we deliver. Our talented web design team work closely with our clients to devise exciting, innovative ideas to keep them ahead of the competition. We relish technical challenges and settle for nothing short of pixel-perfect. Contact Us The Team [H3] Amazing " To sum Herdl up in one word is simple: AMAZING. Their team built our complex site from the ground up and now look after our online marketing. What these guys don’t know about web design isn’t worth knowing!" [H5] Andy & Laura, Owners of Two Chimps Coffee [H3] Creativity " Herdl are continuously buzzing with creativity and new ideas. Their ability to plan and implement a strategy is second to none and the regular client contact, advice and all round quality of service is a breath of fresh air." [H5] Phil Holloway, MD at Hollogram [H3] Refreshing " ...the Herdl world revolves around Red17, which is a much needed and refreshing change to the previous agency I was with!" [H5] Jason Asher, MD at Red17 [H2] Join Our Newsletter Join a community of marketers and founders getting real results from SEO, email, PPC, and web. Get the strategies behind some of the UK’s most recognisable brands — straight to your inbox. "*" indicates required fields [H2] Make the Leap. Leicester 4 PASS COURTYARD, ASHBY DE LA ZOUCH, LE65 1AG, LEICESTER, UK 0116 3400 442 Nottingham UNIT 5 COBDEN CHAMBERS, PELHAM STREET, NG1 2ED, NOTTINGHAM, UK 0115 9902 442 London 4TH FLOOR, SILVERSTREAM HOUSE, 45 FITZROY STREET, W1T 6EB, LONDON, UK 0208 0500 442 Email HELLO@HERDL.COM "*" indicates required fields
3160 chars
SUB-PAGE (https://herdl.com/success-stories/) Success Stories, SEO, PPC & Web Design – Herdl
[H2] Success Stories We’ve worked with amazing clients of all shapes and sizes. No two projects are ever the same, and we enjoy tackling fresh challenges with each new brief. Below, we’ve included a selection of recent success stories and examples of our work. SEO McDonalds Learn More Web Samuel Day Learn More SEO Capita Learn More [IMG: Pest Stop Boys Poster Mockup] WEB - PPC Pest Stop Boys Learn More WEB Genesis Learn More SEO Aviva Learn More Analytics Royal Mail Learn More WEB - SEO - PPC Axiell Learn More WEB - SEO - PPC Two Chimps Coffee Learn More Analytics S.W. Mitchell Learn More SEO Allen & Overy Learn More WEB - SEO - PPC QAccounting Learn More WEB Embryo Angling Learn More SEO - PPC Design4Retail Learn More WEB Robert Underwood Multihulls Learn More SEO Leicester High School Learn More SEO - PPC Qdos Contractor Learn More WEB We Virtually Are Learn More WEB - PPC Igloo Regeneration Learn More WEB Taylor & Baines Learn More WEB - SEO - PPC Red 17 Learn More WEB - CONSULTATION Energy & Utility Skills Learn More WEB - SEO - PPC ISI Global Learn More WEB All Hands Learn More WEB Joel Gott Wines Learn More [H2] Contact Us Our portfolio is always changing as our work for clients evolves and projects move forward. If you’d like to learn more about any of the success stories we’ve shared or are interested in discussing our services, please get in touch. Contact Us [H2] Join Our Newsletter Join a community of marketers and founders getting real results from SEO, email, PPC, and web. Get the strategies behind some of the UK’s most recognisable brands — straight to your inbox. "*" indicates required fields
2010 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
53Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 18 | 0 |
| /contact/ | 2 | 0 |
| /seo/ | 5 | 0 |
| /ppc/ | 3 | 0 |
| /web-design/ | 17 | 0 |
| /success-stories/ | 8 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
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"@graph": [
{
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"@id": "https://herdl.com/",
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/contact/
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"@id": "https://herdl.com/#/schema/logo/image/",
"url": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"contentUrl": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"width": 500,
"height": 500,
"caption": "Herdl"
},
"image": {
"@id": "https://herdl.com/#/schema/logo/image/"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Herdl",
"legalName": "Herdl Ltd",
"alternateName": "Herdl Marketing Agency",
"url": "https://herdl.com",
"logo": "https://herdl.com/wp-content/themes/herdl-sage/dist/images/herdl-yellow-logo.svg ?>",
"description": "Herdl are an award-winning digital marketing agency specialising in Web Design, SEO and PPC",
"foundingDate": "2013",
"founders": [
{
"@type": "Person",
"name": "Ged Day"
},
{
"@type": "Person",
"name": "Gareth Morgans"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "4 Pass Courtyard",
"addressLocality": "Ashby-de-la-Zouch",
"addressRegion": "England",
"postalCode": "LE651AG",
"addressCountry": "GB"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"telephone": "[+44 (0)116 3400 442]",
"email": "hello@herdl.com"
},
"sameAs": [
"https://www.instagram.com/herdl/",
"https://www.facebook.com/herdlfb/",
"http://www.twitter.com/herdl",
"https://www.pinterest.co.uk/herdl/",
"https://www.linkedin.com/company/herdl.com/",
"https://plus.google.com/+Herdl"
]
}
]
/seo/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://herdl.com/seo/",
"url": "https://herdl.com/seo/",
"name": "SEO Agency, Top SEO Agencies, Modern SEO Strategy - Herdl",
"isPartOf": {
"@id": "https://herdl.com/#website"
},
"datePublished": "2017-10-12T23:03:59+00:00",
"dateModified": "2026-05-08T14:06:28+00:00",
"description": "Top SEO Agency in the UK - speak to in-house search experts. Looking to work with one of top SEO agencies in the UK? Get in touch! ☎ 0116 3400442",
"breadcrumb": {
"@id": "https://herdl.com/seo/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://herdl.com/seo/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://herdl.com/seo/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://herdl.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "SEO Agency"
}
]
},
{
"@type": "WebSite",
"@id": "https://herdl.com/#website",
"url": "https://herdl.com/",
"name": "Herdl",
"description": "Digital Marketing Agency",
"publisher": {
"@id": "https://herdl.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://herdl.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://herdl.com/#organization",
"name": "Herdl",
"url": "https://herdl.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://herdl.com/#/schema/logo/image/",
"url": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"contentUrl": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"width": 500,
"height": 500,
"caption": "Herdl"
},
"image": {
"@id": "https://herdl.com/#/schema/logo/image/"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Herdl",
"legalName": "Herdl Ltd",
"alternateName": "Herdl Marketing Agency",
"url": "https://herdl.com",
"logo": "https://herdl.com/wp-content/themes/herdl-sage/dist/images/herdl-yellow-logo.svg ?>",
"description": "Herdl are an award-winning digital marketing agency specialising in Web Design, SEO and PPC",
"foundingDate": "2013",
"founders": [
{
"@type": "Person",
"name": "Ged Day"
},
{
"@type": "Person",
"name": "Gareth Morgans"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "4 Pass Courtyard",
"addressLocality": "Ashby-de-la-Zouch",
"addressRegion": "England",
"postalCode": "LE651AG",
"addressCountry": "GB"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"telephone": "[+44 (0)116 3400 442]",
"email": "hello@herdl.com"
},
"sameAs": [
"https://www.instagram.com/herdl/",
"https://www.facebook.com/herdlfb/",
"http://www.twitter.com/herdl",
"https://www.pinterest.co.uk/herdl/",
"https://www.linkedin.com/company/herdl.com/",
"https://plus.google.com/+Herdl"
]
}
]
/ppc/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://herdl.com/ppc/",
"url": "https://herdl.com/ppc/",
"name": "PPC Agency Leicester, Expert PPC Management - Herdl",
"isPartOf": {
"@id": "https://herdl.com/#website"
},
"datePublished": "2020-03-10T12:33:51+00:00",
"dateModified": "2026-05-08T14:08:21+00:00",
"description": "PPC Agency based in the UK. We deliver local, national and international PPC Campaigns, working with clients of all shapes and sizes. Learn more here!",
"breadcrumb": {
"@id": "https://herdl.com/ppc/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://herdl.com/ppc/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://herdl.com/ppc/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://herdl.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "PPC"
}
]
},
{
"@type": "WebSite",
"@id": "https://herdl.com/#website",
"url": "https://herdl.com/",
"name": "Herdl",
"description": "Digital Marketing Agency",
"publisher": {
"@id": "https://herdl.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://herdl.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://herdl.com/#organization",
"name": "Herdl",
"url": "https://herdl.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://herdl.com/#/schema/logo/image/",
"url": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"contentUrl": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"width": 500,
"height": 500,
"caption": "Herdl"
},
"image": {
"@id": "https://herdl.com/#/schema/logo/image/"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Herdl",
"legalName": "Herdl Ltd",
"alternateName": "Herdl Marketing Agency",
"url": "https://herdl.com",
"logo": "https://herdl.com/wp-content/themes/herdl-sage/dist/images/herdl-yellow-logo.svg ?>",
"description": "Herdl are an award-winning digital marketing agency specialising in Web Design, SEO and PPC",
"foundingDate": "2013",
"founders": [
{
"@type": "Person",
"name": "Ged Day"
},
{
"@type": "Person",
"name": "Gareth Morgans"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "4 Pass Courtyard",
"addressLocality": "Ashby-de-la-Zouch",
"addressRegion": "England",
"postalCode": "LE651AG",
"addressCountry": "GB"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"telephone": "[+44 (0)116 3400 442]",
"email": "hello@herdl.com"
},
"sameAs": [
"https://www.instagram.com/herdl/",
"https://www.facebook.com/herdlfb/",
"http://www.twitter.com/herdl",
"https://www.pinterest.co.uk/herdl/",
"https://www.linkedin.com/company/herdl.com/",
"https://plus.google.com/+Herdl"
]
}
]
/web-design/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://herdl.com/web-design/",
"url": "https://herdl.com/web-design/",
"name": "Web Design Agency, Award Winning Web Designers - Herdl",
"isPartOf": {
"@id": "https://herdl.com/#website"
},
"datePublished": "2018-02-14T16:47:41+00:00",
"dateModified": "2025-11-27T09:01:25+00:00",
"description": "Web design services from an award winning web design agency based in the UK. Call today to arrange an initial consultation on 0116 3400 442!",
"breadcrumb": {
"@id": "https://herdl.com/web-design/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://herdl.com/web-design/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://herdl.com/web-design/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://herdl.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Web Design"
}
]
},
{
"@type": "WebSite",
"@id": "https://herdl.com/#website",
"url": "https://herdl.com/",
"name": "Herdl",
"description": "Digital Marketing Agency",
"publisher": {
"@id": "https://herdl.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://herdl.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://herdl.com/#organization",
"name": "Herdl",
"url": "https://herdl.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://herdl.com/#/schema/logo/image/",
"url": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"contentUrl": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"width": 500,
"height": 500,
"caption": "Herdl"
},
"image": {
"@id": "https://herdl.com/#/schema/logo/image/"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Herdl",
"legalName": "Herdl Ltd",
"alternateName": "Herdl Marketing Agency",
"url": "https://herdl.com",
"logo": "https://herdl.com/wp-content/themes/herdl-sage/dist/images/herdl-yellow-logo.svg ?>",
"description": "Herdl are an award-winning digital marketing agency specialising in Web Design, SEO and PPC",
"foundingDate": "2013",
"founders": [
{
"@type": "Person",
"name": "Ged Day"
},
{
"@type": "Person",
"name": "Gareth Morgans"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "4 Pass Courtyard",
"addressLocality": "Ashby-de-la-Zouch",
"addressRegion": "England",
"postalCode": "LE651AG",
"addressCountry": "GB"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"telephone": "[+44 (0)116 3400 442]",
"email": "hello@herdl.com"
},
"sameAs": [
"https://www.instagram.com/herdl/",
"https://www.facebook.com/herdlfb/",
"http://www.twitter.com/herdl",
"https://www.pinterest.co.uk/herdl/",
"https://www.linkedin.com/company/herdl.com/",
"https://plus.google.com/+Herdl"
]
}
]
/success-stories/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://herdl.com/success-stories/",
"url": "https://herdl.com/success-stories/",
"name": "Success Stories, SEO, PPC & Web Design - Herdl",
"isPartOf": {
"@id": "https://herdl.com/#website"
},
"datePublished": "2017-10-23T15:23:56+00:00",
"dateModified": "2025-11-20T11:57:16+00:00",
"description": "Herdl have completed projects for clients from all over the world and from a variety of industries. Click here to see some of our success stories!",
"breadcrumb": {
"@id": "https://herdl.com/success-stories/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://herdl.com/success-stories/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://herdl.com/success-stories/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://herdl.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Success Stories"
}
]
},
{
"@type": "WebSite",
"@id": "https://herdl.com/#website",
"url": "https://herdl.com/",
"name": "Herdl",
"description": "Digital Marketing Agency",
"publisher": {
"@id": "https://herdl.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://herdl.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://herdl.com/#organization",
"name": "Herdl",
"url": "https://herdl.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://herdl.com/#/schema/logo/image/",
"url": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"contentUrl": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"width": 500,
"height": 500,
"caption": "Herdl"
},
"image": {
"@id": "https://herdl.com/#/schema/logo/image/"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Herdl",
"legalName": "Herdl Ltd",
"alternateName": "Herdl Marketing Agency",
"url": "https://herdl.com",
"logo": "https://herdl.com/wp-content/themes/herdl-sage/dist/images/herdl-yellow-logo.svg ?>",
"description": "Herdl are an award-winning digital marketing agency specialising in Web Design, SEO and PPC",
"foundingDate": "2013",
"founders": [
{
"@type": "Person",
"name": "Ged Day"
},
{
"@type": "Person",
"name": "Gareth Morgans"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "4 Pass Courtyard",
"addressLocality": "Ashby-de-la-Zouch",
"addressRegion": "England",
"postalCode": "LE651AG",
"addressCountry": "GB"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"telephone": "[+44 (0)116 3400 442]",
"email": "hello@herdl.com"
},
"sameAs": [
"https://www.instagram.com/herdl/",
"https://www.facebook.com/herdlfb/",
"http://www.twitter.com/herdl",
"https://www.pinterest.co.uk/herdl/",
"https://www.linkedin.com/company/herdl.com/",
"https://plus.google.com/+Herdl"
]
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Marketing, SEO & Advertising Agencies
45 Avg BS
Based on 1859 businesses audited.
✓ Less BS than average
Herdl has 6 points less BS than the average for Marketing, SEO & Advertising Agencies.
BS Detector
Marketing, SEO & Advertising Agencies BS: Herdl (herdl.com)
https://herdl.com
📍 Industry: Marketing, SEO & Advertising Agencies
39
BS / 100
Herdl is a legitimate, high-authority agency that suffers from the typical ‘Agency Paradox’—possessing blue-chip clients but describing their work in generic, jargon-heavy marketing speak. They are clearly a real business with a significant physical footprint, but their digital presence relies heavily on trust theatre and unverified internal review counts.
Info Density
Power-words vs. Substance ratio.
12
40% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
2
10% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
13
65% BS
Commodity Fingerprint
Detection of industry clichés/templates.
9
60% BS
Identity & Authority
Expert verifiability & Schema depth.
3
20% BS
Replace generic industry statistics on service pages with actual client-specific growth percentages. Add outbound links to third-party review platforms (Clutch, Trustpilot) to validate the review_count. Include individual Person schema and sameAs links for the founders and senior specialists to bridge the authority gap. Quantify the ‘Meaningful Results’ heading with a rolling counter of ad spend managed or leads generated.
The content perfectly aligns with the Marketing, SEO & Advertising industry, specifically targeting businesses seeking managed search and design services. The service architecture (SEO, PPC, Web Design) is standard for the category.
“The score of 39 is driven primarily by the 'Trust and Proof' pillar (13/20) due to the lack of external verification links for reviews, and 'Information Density' (12/30) for the high ratio of power words to actual metrics. The site performed exceptionally well in 'Semantic Coherence' (2/20) and 'Identity and Authority' (3/15), indicating a transparent and consistent business structure.”
Verified Analysis Date: May 16, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Herdl, captured on May 16, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Herdl: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://herdl.com to view the most current version of its content and learn from the source what this company is about and what it offers.