Training Example: Madison Marketing Group – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] Generate qualified leads. Shorten your sales cycle. Grow your business.

We’re a full-service digital marketing agency specializing in web design, development, and B2B lead generation for complex industries.

Get in Touch

Get a Free Site Audit

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“I would like to share with you my absolute pleasure in working with your team. They are extremely responsive and their output is amazing. They are very collaborative and definitely think about what they are doing to optimize results.”

[IMG: Nick Capman]
Nick Capman, CEOThe FDA Group

Read the Case Study

[H2] Hit your growth goals with a reliable agency partner.

Most companies can’t get digital marketing results on their own—and most agencies can’t do much better. You need a marketing partner you can trust to deliver results without the headaches of a typical vendor.
Our agency values close-knit client relationships that put expertise, responsiveness, and honesty first. Our experts and specialists diagnose your marketing needs and prescribe a strategy that attracts, converts, and helps you close qualified leads. Plus, we track the results to help you gauge progress toward and completion of your goals.

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Fill your sales pipeline with future customers.

Get a meaningful return from your marketing dollars.

Achieve your goals through sustainable, long-term marketing actions.

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[H2] Trusted HubSpot Partner since 2011

Your technology should deliver success, not create obstacles. We've helped more than 100 companies deploy HubSpot's suite of tools.

[H2] Make your website the 24x7 marketing and sales hub it ought to be.

Inbound marketing

Win business by understanding and addressing your prospects’ needs—even before they know they need a solution.

Web design and development

Flex your brand, showcase your solutions, and  convert traffic into business with a powerful website.

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Digital advertising

Accelerate your lead generation and inbound marketing program with fully-managed paid traffic acquisition support.

Lead generationInbound, paid social and SEO/SEM

Get more traffic, fill your sales pipeline with qualified leads, and shorten your sales cycles.

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HubSpot services

Purchase, onboard, and deploy HubSpot with the help of a 12+ year Certified HubSpot Solutions Partner.

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RevOps optimization

Maximize your processes with expert optimization and HubSpot integration

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[H2] ​​The right-sized agency for your growth.

As a mid-sized agency, we deliver the perfect balance that clients need but seldom actually find in a partner. We're large enough to provide comprehensive expertise across web design, content, HubSpot implementation, and digital advertising — all in-house. Yet we're small enough that you'll never be just another account number.
Here’s why teams choose us over large agencies and solo practitioners:

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[H5] Consistent team members who understand your business, not a revolving door of account managers.

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[H5] Custom strategies tailored to your needs, not cookie-cutter approaches designed for agency scalability.

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[H5] Responsive communication that solves problems quickly, not support tickets lost in a system.

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[H5] In-house marketing capabilities without outsourcing, not limited by small agency constraints.

[H2] We grow regional, national, and international brands.

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[H2] Let’s make this simple.

Our approach is focused on understanding your goals, identifying the right strategies needed to achieve them, and tracking results as close to the bottom line as possible.

[H3]
1. You connect with us.
Share your goals and challenges.

[H3]
2. We strategize and execute.
If we’re a fit, we develop your strategy and bring it to life.

[H3]
3. Your pipeline—and business—grows.
You turn leads into customers, hit your growth goals, and get on with life.

Get in Touch

[H2] Get actionable marketing guides, case studies, checklists, and webinars.

Digital marketing encompasses many disciplines that demand thoughtful planning, sound strategy, and smart execution.
Explore our resources and find advice for tackling your digital marketing challenges, acquiring customers, and growing revenue. Then, read case studies about how we’ve done these things for our clients.

Get Resources

How Madison Marketing Group Helped The FDA Group Increase Ten-Year Sales Revenue by 338% and Achieve 34x Marketing ROI

Read the Case Study

How We Helped a Law Firm 2X Its Inbound Lead Volume in Two Years and 5X It in 11

Read the Case Study

How We Helped 3 B2B Companies Increase Leads and Site Traffic

Read the Case Study

[H2] Let’s work together.

We believe in making things easy. Get in touch with us however you want to express interest, ask questions, or briefly tell us about your needs. We’ll follow up within one business day to schedule a conversation.

Find us

2921 Landmark Pl #215-317 Madison, Wisconsin 53713
500 N 3rd Street, Ste 208-5Wausau, Wisconsin 54403

Call us

Main: (608) 709-2185Wausau: (715) 203-0137

Email us

hello@madisonmarketing.com

[H1] Resources

[H2] All Resources
Explore our library of resources—all designed to help you grow.

[H2] Lead Generation Case Studies
We’re all about helping our clients hit their growth goals. Here are some of their stories.

[H2] Checklists
Shorten the learning curve with actionable digital marketing checklists.

[H2] Guides
Dive into comprehensive marketing strategy guides to grow your business.

All Resources
Case Studies
Checklists
Guides

Case Study
How INOC grew annual sales-qualified lead volume by 288%

Guide
How to Get More Franchise Leads in 5 Steps: a Playbook

Case Study
How We Helped The FDA Group Increase Ten- Year Sales Revenue by 338% and Achieve 34x Marketing ROI

Guide
Inbound Marketing Strategy: A Guide for 2025

Guide
SEO for B2B Consultants in 2025: A Guide to Content Marketing and Keyword Research

Checklist
How to Perform a HubSpot Audit in 2025: Checklist

Guide
Digital Marketing Strategy for Manufacturing Companies: The Definitive Guide (2025)

Case Study
How We Helped 3 B2B Companies Increase Leads & Site Traffic

Case Study
How We Helped a Law Firm 2X Its Inbound Lead Volume in Two Years and 5X It in 11

Guide
Franchise SEO in 2025: How to Grow Existing Franchises and Find New Ones

Guide
Modern Search Engine Optimization (SEO)

Guide
What Makes a Great Franchise Website in 2025?

Checklist
Download: The Guide to a Successful Agency Kickoff Meeting

Guide
In-house Digital Marketing vs. Hiring an Agent

Case Study
How We Helped A-1 Concrete Leveling Franchise Locations Increase Marketing-generated Revenue by 220.29%

Case Study
How We Helped Dog Guard® of Wisconsin Achieve 5X ROI on Paid Advertising & Generate $337,925 in Web Generated Revenue in 2021

Checklist
The Complete Digital Marketing Checklist: 2025

Guide
B2B Web Content Strategy: A Complete Guide in 10 Steps

Case Study
Case Study: How We Helped ExtendMed Generate 240% More Qualified Leads in 3 Years from Digital Marketing

[H2] Food for thought
Browse Our Blog

Our Approach to Inbound + Content Marketing in 2026

7 Signs You've Outgrown Your HubSpot Agency (or They've Outgrown You)

B2B Case Studies: How We Helped Clients Generate More Qualified Leads & Site Traffic

[H2] Let’s work together.

We believe in making things easy. Get in touch with us however you want to express interest, ask questions, or briefly tell us about your needs. We’ll follow up within one business day to schedule a conversation.

Find us

2921 Landmark Pl #215-317 Madison, Wisconsin 53713
500 N 3rd Street, Ste 208-5Wausau, Wisconsin 54403

Call us

Main: (608) 709-2185Wausau: (715) 203-0137

Email us

hello@madisonmarketing.com

[H1] Schedule a Call

Interested in working with us? Choose a time for a project consultation.

Or, if you prefer, you can email, call, or jump to our contact form.
hello@madisonmarketing.com608–709-2185

[H2] Get in touch
Prefer to leave a message? Submit our contact form below and get the conversation started.

[H3]

[H2] Let’s work together.

We believe in making things easy. Get in touch with us however you want to express interest, ask questions, or briefly tell us about your needs. We’ll follow up within one business day to schedule a conversation.

Find us

2921 Landmark Pl #215-317 Madison, Wisconsin 53713
500 N 3rd Street, Ste 208-5Wausau, Wisconsin 54403

Call us

Main: (608) 709-2185Wausau: (715) 203-0137

Email us

hello@madisonmarketing.com

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[H1] Working with Us

[H2] Methodology

Our agency’s services are grounded in the inbound approach that focuses on helping audiences who are most likely to become your customers solve their problems.
Specifically, inbound marketing is defined by the following features:

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Non-interruptive: strives to assist potential customers rather than interrupt what they’re doing

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Targeted: seeks to help those actively seeking solutions rather than capturing the attention of potentially disinterested audiences

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Primarily digital: employs mostly digital tactics such as digital content creation, SEO, & email marketing

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Long-term results: emphasizes sustainability over short-term wins

Learn more about inbound marketing

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[H3] A lot of digital marketing agencies offer inbound marketing, but we’ve been in the game since 2011, when we became an official partner of HubSpot.
Today, our Platinum Solutions Partner status is the result of our success in building effective inbound programs and websites for clients large and small.

Read our reviews on HubSpot

[H2] Why our size is your advantage

Unlike other agencies, we don't prioritize the growth of our team over the quality of our work. We're intentionally positioned in the "Goldilocks zone" of marketing agencies — not so large that you become lost in the shuffle, but not so small that we can't deliver comprehensive solutions.
What does this mean for your business?

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Consistent team relationships

Unlike larger agencies where account managers frequently rotate, our team members build lasting relationships with your business. You'll work with the same people who understand your goals, challenges, and industry — eliminating the constant "getting up to speed" and revolving door of account managers that plagues big agencies who force their clients to deal with their growing pains.

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Actual custom solutions — not cookie-cutter approaches

Large agencies often standardize their services to scale quickly, sacrificing what's best for their clients to make things easier for themselves. As a mid-size agency, we can afford to be flexible, using our experience to make recommendations tailored to your specific needs rather than forcing you into predetermined service packages.

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Refreshingly responsive communication

You'll never be routed to a distant support desk. Our clients consistently note our exceptional responsiveness, whether it's working in HubSpot or making quick campaign adjustments, the team that knows your business will be there to help.

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Full-service capabilities in-house

Unlike smaller agencies or freelancers who very often subcontract some (or increasingly all) of their specialized work, we maintain comprehensive in-house expertise across web development, content creation, HubSpot implementation, and digital advertising — ensuring consistent quality and seamless execution.

[H2] Real inbound results

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How We Helped 3 B2B Companies Increase Leads and Site Traffic

Explore Project

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How We Helped a Law Firm 2X Its Inbound Lead Volume in Two Years and 5X It in 11

Explore Project

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How Madison Marketing Group Helped The FDA Group Increase Ten-Year Sales Revenue by 338% and Achieve 34X Marketing ROI

Explore Project

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[H2] Our process

Here’s what you can expect from an engagement with us.

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[H3]
1. Discovery meeting
We’ll meet with you to learn more about your company, find out what’s working and not working for your business, and identify specific problems you want to fix and/or goals you want to achieve.

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[H3]
2. Strategy assessment
Next, we use our first scope of work to do a deep dive into your company, goals, buyers, competition, and the search engine landscape in your industry. From this research, we’re able to put together a custom strategy tailored to your needs, which we deliver in a 20-30 page PDF. This includes findings and recommendations for achieving your goals on your timeline.
Should you choose to continue with us, we’ll start to put together a plan for implementing these recommendations together, which usually involves two phases of work.

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[H3]
3. Foundation phase
The second scope of work lays the foundation for everything else, ensuring we have everything needed for the recommended strategy laid out in the strategy assessment to succeed. For example, this might involve refreshing, rebuilding, or augmenting a website, setting up new ad campaigns and associated assets, setting up marketing automation, or onboarding and integrating software platforms.

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[H3]
4. Builder phase
After we’ve laid the groundwork, we use our third scope of work to implement recommendations from the strategy assessment that require ongoing time commitment, such as content creation, email marketing, and advertising campaign management. This typically takes the form of an annual retainer agreement that includes up to a certain number of hours, billed monthly.

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“I would like to share with you my absolute pleasure in working with your team. They are extremely responsive and their output is amazing. They are very collaborative and definitely think about what they are doing to optimize results.”

[IMG: NickCapman]
Nick Capman, CEOThe FDA Group

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[H2] Policies

Learn about our approaches to outsourcing, attribution, access management, and AI.

Transparency

[H2] FAQs

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Do you outsource?

Very rarely. We have in-house expertise in web design, website development, copy and content writing, HubSpot services, digital advertising, and more. However, we sometimes work with outside designers and developers in these narrow use cases:
In the early stages of website design, we sometimes bring in trusted outside designers to work on concepting to give our clients more options for the visual direction we're taking the site. This helps us avoid design groupthink and results in a better end product.
We work with trusted partners to provide video production and animation services.

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Do you have any experience in our industry?

We have served clients in many industries such as IT, biotechnology, B2B consulting, franchise, real estate, manufacturing, legal, and home services. Check out our case studies for more details.

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What is your process for creating content? What if our industry is complex?

We employ a journalistic approach to content creation that relies heavily on information sourced directly from subject matter experts (SMEs) at your company. Interviews are recorded and turned into a transcript, which we then use to create a draft. Experts and other members of your team have the opportunity to provide feedback and/or edit before content is published. In this way, our team molds expert knowledge into an engaging, consumable format.

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Which CMS platforms do you build websites on?

We build primarily on HubSpot CMS as it offers a user-friendly content editor and integrates seamlessly with HubSpot’s suite of marketing, sales, and service tools.
For simpler website projects for clients that do not need the marketing, sales or service tools that HubSpot offers, we use Webflow CMS.

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[H2] Learn more about pricing.

What to expect

[H2] Let’s work together.

We believe in making things easy. Get in touch with us however you want to express interest, ask questions, or briefly tell us about your needs. We’ll follow up within one business day to schedule a conversation.

Find us

2921 Landmark Pl #215-317 Madison, Wisconsin 53713
500 N 3rd Street, Ste 208-5Wausau, Wisconsin 54403

Call us

Main: (608) 709-2185Wausau: (715) 203-0137

Email us

hello@madisonmarketing.com

[H1] Marketing Services Inbound Marketing

B2B inbound marketing focused firmly on generating a qualified pipeline

To win business in complex industries today, you need to be able to understand and address your prospects’ needs—sometimes before they know they need a solution.
Enter inbound marketing. The philosophy is simple: generate and capture demand for your product or service by demonstrating how and why it’s the best solution to your prospects’ challenges.
Inbound marketing changes the way companies generate opportunities and grow by attracting qualified traffic, converting those people into leads, and nurturing those leads into pipeline and revenue as opportunities and customers.
Inbound blends channels and content like social media, blogging, email marketing, videos, and landing pages while more thoughtfully utilizing traditional advertising tools that otherwise prove wasteful and largely ineffective.

Skip to Service Menu

[H2] Inbound 101

Inbound is an approach to marketing that acknowledges a basic fact: the effectiveness of many traditional B2B outbound channels—on their own—has been steadily declining while simultaneously costing more. Outbound doesn’t align with how B2B buyers buy anymore. The way buyers research and discover products has fundamentally changed.
Today’s buyers have—and expect to have—abundant access to information. They want to execute the buying process partly, mostly, or completely on their own. Inbound enables companies to attract those buyers by giving them the information they need to make informed decisions.
It streamlines and scales the buying process itself by giving prospects the tools to guide themselves through it—and then engage with companies on their terms. Inbound acknowledges that buyers have more power over the buying process now, and gives companies a competitive advantage by respecting that power and giving buyers what they want.
Unlike outbound marketing, inbound marketing is focused on attracting potential customers to you rather than interrupting them in an increasingly difficult and expensive bid for attention. By clearly communicating your value, and creating and promoting content aligned with your customers’ needs and interests, inbound generates qualified inbound traffic you can convert, close, and delight over time in a way that’s sustainable. Unlike traditional outbound, which stops delivering the moment you stop investing in it, good inbound pays dividends for years to come.

[H2] AI search isn't replacing inbound marketing — it's amplifying it

The rise in AI tools is changing how people search, not the fundamentals of how you win visibility. More users are starting research journeys with AI tools (ChatGPT, Gemini), but AI answers still depend heavily on crawling and indexing your content. Content the foundation AI search stands on.
When buyers use tools like ChatGPT or Gemini to research on their own, those systems pull from the same sources inbound marketing has always focused on: clear website content, educational articles, third-party mentions, reviews, and expert commentary. In other words, AI search surfaces the results of good inbound work, not shortcuts around it.
Inbound content now does double duty: It helps buyers self-educate and provides the raw material AI systems use to answer questions, recommend vendors, and shape perceptions before a prospect ever visits your site. Brands that invest in clear, authoritative, genuinely helpful inbound content are more likely to be cited, summarized, and remembered in AI-driven discovery.
The principle hasn’t changed: meet buyers where they are, answer their questions, and earn trust over time. The difference is that AI is often the first reader of your content — and the first voice your buyer hears.

More on Our Approach to Inbound

[H2] Why do inbound with us

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[H5]
Attract the right prospects
Sales teams shouldn’t spend time trying to sell to people who aren’t ready to—or will never—buy. Our approach to marketing drives buying processes at scale and generates demand for your solutions each step of the way.

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[H5]
Convert more qualified leads
A “lead” should mean something. It should be someone who wants to—or should want to—engage with your business. We bring you more of these leads.

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[H5]
Hit your revenue targets
Leads are a means to your real goal: revenue. Everything we do flows from your revenue goals, which are constantly measured and optimized to understand what’s working (so we can do more of it) and what’s not, so we can reinvest in what does.

[H2] Real inbound results

How We Helped 3 B2B Companies Increase Leads and Site Traffic

Explore Project

How We Helped a Law Firm Increase Local Lead Volume by 55% in One Year and 294% in Six

Explore Project

How Madison Marketing Group Helped The FDA Group Increase Ten-Year Sales Revenue by 338% and Achieve 34x Marketing ROI

Explore Project

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“I would like to share with you my absolute pleasure in working with your team. They are extremely responsive and their output is amazing. They are very collaborative and definitely think about what they are doing to optimize results.”

[IMG: Nick Capman]
Nick Capman, CEO The FDA Group

Read the Case Study

[H2] A few of the ways we can engage

Inbound retainer

Best for companies without in-house marketing teams who are a great fit for an agency. We dive deep into your industry, evaluate competition, and look for opportunities to achieve your goals. We become or augment your marketing team as your strategic and tactical partner.

Inbound support

Best for companies that have in-house marketing teams and a good grasp on their strategic direction, but are limited on resources to execute consistently. We become an extension of your team to deliver tactical support.

Inbound training

Best for companies that want to execute inbound marketing in-house, but need a little help getting up-to-speed on how to do inbound. We share ideas, collaborate, develop, and execute a plan together; you take over when you’re ready, or shift into a more suitable long-term engagement.

[H2] Food for thought
Browse Our Blog

Our Approach to Inbound + Content Marketing in 2026

7 Signs You've Outgrown Your HubSpot Agency (or They've Outgrown You)

B2B Case Studies: How We Helped Clients Generate More Qualified Leads & Site Traffic

[H2] Let’s work together.

We believe in making things easy. Get in touch with us however you want to express interest, ask questions, or briefly tell us about your needs. We’ll follow up within one business day to schedule a conversation.

Find us

2921 Landmark Pl #215-317 Madison, Wisconsin 53713
500 N 3rd Street, Ste 208-5Wausau, Wisconsin 54403

Call us

Main: (608) 709-2185Wausau: (715) 203-0137

Email us

hello@madisonmarketing.com

[H1] Marketing Services Web Design and Development

Build a website that aligns structure, content, design, and user experience to generate leads and sales opportunities.

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Most company websites don’t reflect the way people and businesses buy things today.
Prospects expect to find just about all the information they need before they ever fill out a form, send an email, or pick up the phone.
They expect websites to allow them to research and buy on their terms—and they expect those websites to be fast and easy to use.
Yet many companies fail to see the opportunity their website affords them. Rather than build a website that’s fast, clear, easy to navigate, and information-rich, they see it as a cost center. They guard the information their prospects are looking for behind their salespeople.
We build on the principles of inbound marketing to turn your company’s website into the 24/7 marketing and sales machine it ought to be—letting customers explore you and your products or services the way they want to while generating and capturing demand through educational content that satisfies the desire for information across the entire buyer’s journey.

[H2] Our approach to web design and development

Simply put, we design and build sites that are companies’ best salespeople, advocates, and points of referral for new and engaged prospects. That means having all the mechanisms in place to attract, convert, and nurture leads you can close faster and with less effort.
Our team can help you to craft a website that streamlines your back-end processes, too. Let us help you create something you and your prospects love—that drives revenue 24x7.

[H3] High-performance builds
Our development team delivers optimal page load speeds, ensuring the best conditions for SEO and UX.

[H3] Clear, conversion-focused copy
We replace confusing corporate speak with clear messaging—and convey the complex with welcome concision.

[H3] SEO
We make the website the center of your SEO strategy, baking search optimizations into every component.

[H3] Timeless design
Our designs look great and function well for years, giving your brand the home it deserves on the web.

[H3] Responsivity
Every website we build works beautifully no matter what device or screen size it’s viewed on.

[H3] Custom capabilities
Need a custom tool or capability? We’ve built custom web tools to tackle a variety of needs.

[H2] Web design and development services

[H3]
Custom website design

Concepting, wireframing and copywriting

Full custom design

Full custom development

Launch and post-launch support

[H3]
Web development

HTML, CSS, etc.

Webflow development

HubSpot CMS development

WordPress development

[H3]
Data management and integrations

HubSpot integrations

Custom integrations

HubDB and database services

Data migrations

[H3]
Other website services

Ongoing website management

Ad hoc copywriting

Simple e-commerce

Hosting and DNS management

Inbound marketing

Lead generation

Digital advertising

[H2] Why do inbound with us?

Uncommon in-house development

Many agencies subcontract their design development work to unnamed resources whose quality and reliability can’t be guaranteed. We don’t. And that gives you the assurance of high-quality, highly-controlled work completed by trusted professionals.

A focus on your goals first

The sites we build are a direct reflection of our clients’ goals, not the same template that’s been rinsed and repeated 100 times. We start every web project by understanding your goals in detail and building your site to address each.

Options to fit your needs

Our design and development services aren’t one-size-fits-all. Your budget and website needs will dictate the CMS we use and the size and scope of the project.

[H2] A Sample of Our Websites

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[H3]
INOC
Website, Inbound, HubSpot Services

Explore Project

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[H3]
Columbia Vehicle Group
Website, Inbound, HubSpot Services

Explore Project

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[H3]
The FDA Group
Website, Inbound, HubSpot Services

Explore Project

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[H3]
Milotso
Website, Brand

Explore Project

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[H3]
Stangl Law Offices
Website, Inbound, HubSpot Services

Explore Project

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[H3]
Walnut Cove Realty
Website, Inbound, HubSpot Services

Explore Project

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“I would like to share with you my absolute pleasure in working with your team. They are extremely responsive and their output is amazing. They are very collaborative and definitely think about what they are doing to optimize results.”

[IMG: Nick Capman]
Nick Capman, CEOThe FDA Group

Read the Case Study

[H2] A few of the ways we can engage

Improve or optimize

Already have a website you love, but need to make some improvements? We routinely help companies improve their HubSpot CMS sites and may also be able to help with other website platforms as well.

Design, build, and we manage

Best for companies that have in-house marketing teams and a good grasp on their strategic direction, but are limited on resources to execute consistently. We become an extension of your team to deliver strategy and tactical support.

Design, build, and you manage

Best for companies that want to execute inbound marketing in-house, but need a little help getting up-to-speed on how to do inbound. We share ideas, collaborate, develop, and execute a plan together—you take over when you’re ready, or shift into a more suitable long-term engagement.

[H2] Food for thought
Browse Our Blog

Our Approach to Inbound + Content Marketing in 2026

7 Signs You've Outgrown Your HubSpot Agency (or They've Outgrown You)

B2B Case Studies: How We Helped Clients Generate More Qualified Leads & Site Traffic

[H2] Let’s work together.

We believe in making things easy. Get in touch with us however you want to express interest, ask questions, or briefly tell us about your needs. We’ll follow up within one business day to schedule a conversation.

Find us

2921 Landmark Pl #215-317 Madison, Wisconsin 53713
500 N 3rd Street, Ste 208-5Wausau, Wisconsin 54403

Call us

Main: (608) 709-2185Wausau: (715) 203-0137

Email us

hello@madisonmarketing.com