Industry Context — Common BS Fingerprints in Marketing, SEO & Advertising Agencies
Generic Claims:
we grow businesses, results that speak for themselves, your marketing partner, proven track record…
Red Flags:
guaranteed rankings or specific position promises, case studies with no client names or metrics, proprietary tools that are rebranded free tools, results claims without timeframes or baselines…
Semantic Drift Patterns:
homepage claims data-driven but case studies show no metrics, claims full-service but team is three people, homepage targets enterprise but case studies are local businesses, claims proprietary methodology but describes standard practices…
Proof Expectations:
named client case studies with before-and-after metrics, specific revenue or traffic numbers achieved, verified vendor partnerships with tier levels, team member profiles with specific expertise and career history…
Gear SEO
(https://gearseo.com) 📸 Data Snapshot: May 19, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Agency specialized in SEO for your company – Gear SEO (https://gearseo.com)
Title
Agency specialized in SEO for your company – Gear SEO
Meta
Discover the differentials in working with an agency specializing in SEO and all the solutions for you and your company!
H1 Agency
Specialized in SEO
H2 How does the SEO process work at Gear SEO?
H2 Why is SEO work a continuous process?
H3 Medway Project
H3 Petz Project
H3 Tenda Atacado Project
H3 SEO Glossary
H4 Strategy
H4 On-Page
H4 Content
H4 Link Building
H5 Gear SEO
H5 About Us
H5 SEO Projects
H5 Success Stories
H5 All About SEO
H6 Rodrigo Botinhão
H6 Rodrigo Botinhão
H6 Gear SEO – Linkedin
HEADING_REPEATED_BODY How does the SEO process work at Gear SEO? (https://gearseo.com/market/how-does-seo-process-work/)
Title
How does the SEO process work at Gear SEO?
Meta
Check out here how a well-defined SEO process involving all work fronts (Strategy, On-Page, Content, Link Building) can help your company.
H1 How does the SEO process work at Gear SEO?
H2 This is the best process?
H2 Explaining the steps
H2 Conclusion
H2 Why use Keyword Tracking tools?
H3 1 – Strategy
H3 2 – Content Production
H3 3 – On-Page
H3 4 – Link Building
H3 5 – Results
H3 Leave a Comment Cancel Comment
H4 0 Comments
H5 Tools
H6 Rodrigo Botinhão
NAV_HEADER_HEADING_REPEATED_BODY Meet our customers and success stories – Gear SEO (https://gearseo.com/clients-and-success-stories/)
Title
Meet our customers and success stories – Gear SEO
Meta
Meet our clients for the development of SEO projects and content production. We can help your company!
H1 Clients and Stories
H3 Medway Project
H3 Petz Project
H3 Tenda Atacado Project
H3 Technology Company Project
H5 Success Stories
H5 Success Stories
H5 Current Clients
NAV_HEADER_HEADING_REPEATED_BODY Find out more about our agency – Gear SEO (https://gearseo.com/about-gearseo/)
Title
Find out more about our agency – Gear SEO
Meta
Breathe SEO with us: we have multidisciplinary teams capable of developing SEO solutions and strategies for your business. Contact us!
H1 Breathing SEO
H2 Mission
H2 Vision
H2 Values
H5 About Gear SEO
H5 Qualifications
H6 Accomplished Projects
H6 Worked Keywords
H6 Customer Incoming
HEADING_REPEATED_BODY Success case: Gear SEO and Medway – Gear SEO (https://gearseo.com/medway-project/)
Title
Success case: Gear SEO and Medway – Gear SEO
Meta
In order to help medical students pass the residency, Medway is one of Gear SEO's success cases. Learn more about the project.
H1 Gear SEO & Medway
H2 Estimated traffic at the beginning of the project
H2 Related keywords in organic searches at the beginning of the project
H2 Estimated traffic estimate in June 2022
H2 Related keywords in organic searches in June 2022
H5 Projeto de SEO
H5 About the project
H5 BEGINNING OF THE PROJECT
H5 Process
H5 Results
H6 Months of project
H6 Contents
H6 TOP3 Keywords
HEADING_REPEATED_BODY Success story in the Petz SEO project – Gear SEO (https://gearseo.com/petz-project/)
Title
Success story in the Petz SEO project – Gear SEO
Meta
Check out in more detail all the results of an example of a success story in leading an SEO project with the Brazilian company Petz.
H1 Gear SEO & Petz
H2 Estimated traffic at the beginning of the project
H2 Related keywords in organic searches at the beginning of the project
H2 Estimated traffic in July 2021
H2 Related keywords in organic searches in July 2021
H5 SEO Project
H5 About Project
H5 Project Beginning
H5 Process
H5 Results
H6 years of the project
H6 Worked contents
H6 TOP 3 keywords
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://gearseo.com) Agency specialized in SEO for your company – Gear SEO
[H5] Gear SEO [H1] Agency Specialized in SEO [H5] About Us We are a SEO agency specialized in generating results: more traffic and conversion for your business. About Gear SEO Breathe SEO every day. For us, the search for success in organic traffic involves 100% of the agency on all fronts: strategy, technique, content, and Link Building. At the end of the day, only SEO matters. Rodrigo Botinhão Founder at Gear SEO [IMG: agencia especializada em seo] [H5] SEO Projects The differential at Gear SEO is in the realization and delivery of all activities related to an SEO project. For each activity mentioned below we have specialists and multidisciplinary teams working directly with our customers. For us, that’s the definition of a specialized SEO agency. [H4] Strategy We analyze your website, selecting all keywords, pages, and content to be developed, in a monthly cycle. This will guarantee us the correct guideline for the entire process while aligning the expectation of results and how we will achieve them. See how our process works in an SEO project [H4] On-Page We define all technical recommendations to improve the performance of your site. Our expertise encompasses the main technologies and platforms in the market. The concern with indexability, performance, security, structure, and accessibility is a fundamental premise in our SEO process. See how our process works in an SEO project [H4] Content We know the importance of good content for your website. Thus, we develop content that captivates both readers and search engines. We align guidelines, themes, language, personas, and styles to SEO metrics, generating organic traffic and conversion for the most varied segments. See how our process works in an SEO project [H4] Link Building Our basic rule is authority. We always create quality links for your company, associating it with excellent content and partner sites consolidated in its segments. With our backlinks strategy, we increase the relevance and organic traffic of your site. See how our process works in an SEO project [H5] Success Stories [IMG: Success case: Gear SEO and Medway] [H3] Medway Project [IMG: Case de Sucesso Petz] [H3] Petz Project [IMG: Case de Sucesso Grupo Tenda] [H3] Tenda Atacado Project See all Success Stories [H5] All About SEO [IMG: Agência Especializada em SEO] [H2] How does the SEO process work at Gear SEO? [IMG: 5a9a9ac375eb24a1351dc15a7c2f7cb0c554532aa3901d674f88798d9cc44816?s=45&d=mm&r=g] [H6] Rodrigo Botinhão In Highlights, Market, SEO Posted May 21, 2020 [IMG: wordpress seo marketing 1] [H2] Why is SEO work a continuous process? [IMG: 5a9a9ac375eb24a1351dc15a7c2f7cb0c554532aa3901d674f88798d9cc44816?s=45&d=mm&r=g] [H6] Rodrigo Botinhão In SEO, Market Posted June 15, 2022 [IMG: logo gear seo redes] [H6] Gear SEO - Linkedin Read all the news and information about SEO. 345posts5.542followers150followingFollow us! [H3] SEO Glossary A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
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SUB-PAGE (https://gearseo.com/market/how-does-seo-process-work/) How does the SEO process work at Gear SEO?
[H1] How does the SEO process work at Gear SEO? [H6] Rodrigo Botinhão In Highlights, Market, SEO Posted May 21, 2020 In this article, we will briefly explain how the process in an SEO project works here, at our agency. Basically, all the SEO cycle is divided into the steps below. 1 – Strategy 2 – Content Production 3 – On-Page 4 – Link Building 5 – Results The above process is cyclical, that is, every month it is repeated, and our challenge as an agency is to make it as efficient as possible, month after month. We have a professional responsible for each of these steps. [IMG: Processo de SEO] [H2] This is the best process? We definitely don’t know. The only certainty we have is that SEO is essentially made up of good practices, based on mistakes and successes. Our process is a union of all these good practices, worked over the years, as well as the experience of all of us. Other aspects that we take into account when defining the process are the following: Understanding among all: this process is the clearest way for everyone to understand the activities (client, employees, outsourced development agencies, and freelancers); Separation of areas: the professional who takes care of the On-Page SEO area is not the same who will lead the production of the contents. These are 100% distinct activities, but within the same “umbrella” called SEO. This is the most didactic way we found to facilitate the process and the work of those responsible; Union of all fronts: our biggest challenge is to make all the fronts above work together with visibility between the areas, and, mainly, that the client realizes that the methodology is working in practice. With this process, we can guarantee that perception. [H2] Explaining the steps Before we introduce the steps, it is important to determine our tool for acting and controlling this entire process: Google Drive. For us, this is the most efficient way to involve all participants in the process (client, employees, outsourced development agencies, and freelancers). With Google Drive, we can also delimit permissions, daily backups, and version control of all documents that are part of the project. The video below explains better how our structure for an SEO project works. [H3] 1 – Strategy Here, we define the effort we work with throughout the monthly process cycle. Using tools like SEM Rush, Google Ad Planner, and Ahrefs, we analyze opportunities through keywords, competition, and positioning difficulties. With that in mind, we insert these keywords into the structure to be worked on during the process. The video below explains better how the monthly strategy definition for an SEO project works. [H3] 2 – Content Production Even before the process begins, we interviewed the client to define all the communication material that will be used in the project (personas, target audience, communication guidelines, etc.). This information is provided by the client. With these materials in hand, we conduct the training and qualification of the writer who will be responsible for producing the content. For us, this is the best way to work. This is because, for Gear SEO and more than 90% of the clients we serve, it is much faster and more effective to train a writer who already has knowledge in SEO and is immersed in our process so that they develop the content for the client. Emphasizing that all our content is proofread by a dedicated team and validated using anti-plagiarism tools. The video below explains better how the content production process for an SEO project works. [H3] 3 – On-Page In this step, we take into account all the technical demands for improving the website or the structure selected for the SEO project. Factors such as Mobile First, loading speed, frameworks, website structure, and content layout are considered in this step of the project. Tools like Page Speed, GTmetrix, Google Analytics, and Screaming Frog are used for the selection of technical tasks. The On-Page process may be worked together with the strategy or separately. Likewise, there are tasks for which Gear SEO may be responsible for implementing, and there are exclusive tasks for implementation by the client or the development agency that provides services to them. The video below explains better how the On-Page process for an SEO project works. [H3] 4 – Link Building Generally, this work front is performed independently of the others, including the client’s supervision. We work in this way to ensure that all the external content publications are as natural and impartial as possible from all communication with the client in question. Currently, we have more than 2,000 partners registered with us and able to publish content. All these partners are submitted monthly to our criteria of good SEO practices and guaranteed permanence for an indefinite period of content publication. This step of the process may work together with the strategy or in an isolation manner. The video below explains better how the Link Building process for an SEO project works. [H3] 5 – Results In this step, we measure the results in the two following ways. Qualitative: the quality of deliveries of all tasks in the monthly cycle is measured, as well as the understanding of everyone involved in the process (client, employees, outsourced development agencies, and freelancers). We do this measurement through monthly meetings and feedback interviews with all parties involved. This part of the step is important because it will be through it that we will ensure that the next cycle is better than the previous one; Quantitative: all the KPIs we take into account for an SEO project are measured (organic visits, organic traffic conversion, average ticket, revenue through organic traffic, or the number of leads generated by organic traffic). There are also KPIs directly linked to the SEO project, such as the number of keywords related to the site in the organic searches; site impressions in search engines; keywords in the first three positions, on the first page and the second page; the number of backlinks; among other tracking numbers. The video below explains better how the results’ measurement process works. In this step, we can establish the guideline of the project that is being developed and all the updates or course changes that will be necessary to reach the objective in the medium/long term. [H2] Conclusion With this methodology, we can evolve with an SEO project on all the fronts mentioned above, in addition to the understanding of everyone involved in the project. Above all, this methodology was defined to be used in any project size, be it with the selection of 10, 15, 50, 100, or 200 keywords and monthly content. If you have questions or suggestions about the functionality of the project, be sure to comment or contact us! SEO [H4] 0 Comments [H3] Leave a Comment Cancel Comment [H5] Tools [H2] Why use Keyword Tracking tools?
7066 chars
SUB-PAGE · THIN (https://gearseo.com/clients-and-success-stories/) Meet our customers and success stories – Gear SEO
Do you still have doubts that together we can carry out a successful SEO project? Check out our success stories or chat with some of our customers. [H5] Success Stories [IMG: Success case: Gear SEO and Medway] [H3] Medway Project [IMG: Case de Sucesso Petz] [H3] Petz Project [IMG: Case de Sucesso Grupo Tenda] [H3] Tenda Atacado Project [IMG: SEO Empresa de Tecnologia] [H3] Technology Company Project [H5] Current Clients Do you want to start an SEO project for your company? Contact Us!
521 chars
SUB-PAGE (https://gearseo.com/about-gearseo/) Find out more about our agency – Gear SEO
We develop solutions and SEO strategies for your business. We are permanently committed to increasing organic traffic and relevant content. Furthermore, we have a multidisciplinary team qualified to understand and propose the strategy, run the service, analyze results, and optimize the entire process ensuring the best result. We have the experience to plan and develop projects of all sizes, we offer consultancy and management of your SEO campaigns, Content Marketing and social networks with a focus on performance. [H5] Qualifications [IMG: Cloudways Agency Partner Gold] [H2] Mission To breathe SEO every day, offering the best solution and the most effective process to all clients, spreading the best disclosure and growth strategy through search engines. [H2] Vision To be a reference in the market, spreading the importance of having an agency 100% focused on quality SEO. [H2] Values Proactivity, agility, commitment, customer relationship, respect, quality, focus on the process, responsibility, and continuous learning are the values that make up Gear SEO. 50+ [H6] Accomplished Projects 10.000+ [H6] Worked Keywords 50.000.000+ [H6] Customer Incoming Do you want to start an SEO project for your company? Contact Us!
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SUB-PAGE (https://gearseo.com/medway-project/) Success case: Gear SEO and Medway – Gear SEO
[H5] Projeto de SEO [H1] Gear SEO & Medway [H5] About the project Medway emerged from the desire to help future residents achieve success, believing that anyone has the potential to pass the medical residency they wish. [H5] BEGINNING OF THE PROJECT Medway already had all the components of an SEO project: content production, a WordPress platform, and a previous execution history with positive results. However, it needed a keyword-based strategy to grow even more in organic traffic. In addition to mapping keywords and competition, we also carry out the full project, including all On-Page analysis. We’ve increased content production and started a Link Building strategy. [H2] Estimated traffic at the beginning of the project [IMG: biossance 1 estimativa ago 2020] [H2] Related keywords in organic searches at the beginning of the project [IMG: biossance 2 keywords ago 2020] Data source: SEM Rush [H5] Process In this project, in particular, we have the synergy between the internal SEO team, which was already working on the project, and the Gear SEO team, responsible for organizing and helping to cover all other fronts in order to deliver a complete work over the months. The main feature of the contents is the technical reference. For this, we have the active participation of the Medway team during creation and validation of the texts. [H5] Results Organic traffic growth of 20% month by month; + 50% organic growth since the beginning of the project; More than 50,000 new keywords in search; + 2,000 keywords in the top 3; [H2] Estimated traffic estimate in June 2022 [IMG: biossance 3 estimativa ago 2021] [H2] Related keywords in organic searches in June 2022 [IMG: biossance 4 keywords ago 2021] Data source: SEM Rush 6+ [H6] Months of project 100+ [H6] Contents 2.000+ [H6] TOP3 Keywords Would you like to take your SEO result to another level? Contact us
1903 chars
SUB-PAGE (https://gearseo.com/petz-project/) Success story in the Petz SEO project – Gear SEO
[H5] SEO Project [H1] Gear SEO & Petz [H5] About Project Petz offers an innovative environment for you to buy the best for your pet. The online environment is thought to facilitate the purchase and provide the best experience for brazilian customers. [H5] Project Beginning With Petz, the biggest challenge was to examine all organic traffic of all market players and define a long-term project to become the largest e-commerce in the segment in organic searches. Two main challenges were the process definition and the measurement of all the work to be done since the competitors were also running parallel SEO projects. [H2] Estimated traffic at the beginning of the project [IMG: petz 1 estimativa junho 2017 1] [H2] Related keywords in organic searches at the beginning of the project [IMG: petz 2 keywords junho 2017] Data Source: SEM Rush [H5] Process The project was divided between the SEO actions taken on e-commerce and the SEO actions taken on the blog. For each of the fronts, we define strategy, On-Page actions, content development, and acquisition of external backlinks. The whole process involved the participation of four dedicated full-time writers for the production and maintenance of all content. [H5] Results 15% increase in organic traffic each month; + 300% organic growth since the beginning of the project; + 200,000 new keywords in the search; + 20,000 keywords in the top 3; [H2] Estimated traffic in July 2021 [IMG: petz 3 estimativa julho 2021] [H2] Related keywords in organic searches in July 2021 [IMG: petz 4 keywords julho 2021] Data Source: SEM Rush 4+ [H6] years of the project 5.000+ [H6] Worked contents 40.000+ [H6] TOP 3 keywords [IMG: André Marinho - Petz] Gear SEO actively contributes, always delivering an excellent service level, in addition to the results! Marketing @André Marinho Would you like to take your SEO result to another level? Contact us
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
305Review mentions (all pages)
21External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 54 | 3 |
| /market/how-does-seo-process-work/ | 46 | 4 |
| /clients-and-success-stories/ | 52 | 3 |
| /about-gearseo/ | 57 | 5 |
| /medway-project/ | 46 | 3 |
| /petz-project/ | 50 | 3 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
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"publisher": {
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},
"inLanguage": "en-US"
},
{
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"url": "https://gearseo.com/clients-and-success-stories/",
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"headline": "Clients and Stories",
"datePublished": "2020-05-23T17:38:52-03:00",
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"width": 600,
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}
},
"description": "Do you still have doubts that together we can carry out a successful SEO project? Check out our success stories or chat with some of our customers. Success Stories Current Clients Do you want to start an SEO project for your company?",
"author": {
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"height": 96,
"width": 96
},
"sameAs": [
"https://gearseo.com"
]
}
}
]
/about-gearseo/
[
{
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"@graph": [
{
"@type": [
"Person",
"Organization"
],
"@id": "https://gearseo.com/#person",
"name": "Agência especializada em SEO para sua Empresa"
},
{
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"url": "https://gearseo.com",
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"headline": "Breathing SEO",
"datePublished": "2020-05-20T16:55:14-03:00",
"dateModified": "2025-04-03T14:42:35-03:00",
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"name": "Rodrigo Botinhão",
"url": "https://gearseo.com/author/rodrigobot/",
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"height": 96,
"width": 96
},
"sameAs": [
"https://gearseo.com"
]
}
}
]
/medway-project/
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"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Person",
"Organization"
],
"@id": "https://gearseo.com/#person",
"name": "Agência especializada em SEO para sua Empresa"
},
{
"@type": "WebSite",
"@id": "https://gearseo.com/#website",
"url": "https://gearseo.com",
"name": "Agência especializada em SEO para sua Empresa",
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"@id": "https://gearseo.com/#person"
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"@type": "ImageObject",
"@id": "https://gearseo.com/wp-content/uploads/2022/06/banner-medway.jpg",
"url": "https://gearseo.com/wp-content/uploads/2022/06/banner-medway.jpg",
"width": "260",
"height": "185",
"caption": "Success case: Gear SEO and Medway",
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://gearseo.com/medway-project/#webpage",
"url": "https://gearseo.com/medway-project/",
"name": "Success case: Gear SEO and Medway - Gear SEO",
"datePublished": "2021-08-06T09:27:05-03:00",
"dateModified": "2022-06-27T16:38:25-03:00",
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"@type": "Article",
"headline": "Success case: Gear SEO and Medway - Gear SEO",
"datePublished": "2021-08-06T09:27:05-03:00",
"dateModified": "2022-06-27T16:38:25-03:00",
"author": {
"@type": "Person",
"name": "Rodrigo Botinhão"
},
"description": "Conheça um exemplo de caso de sucesso na condução de um projeto de SEO com a empresa Tenda. Veja com mais detalhes os resultados finais desse projeto.",
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"@id": "https://gearseo.com/medway-project/#schema-19414",
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"@id": "https://gearseo.com/medway-project/#webpage"
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"@id": "https://gearseo.com/#person"
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"image": {
"@id": "https://gearseo.com/wp-content/uploads/2022/06/banner-medway.jpg"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://gearseo.com/medway-project/#webpage"
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]
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"@type": "Article",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://gearseo.com/medway-project/"
},
"url": "https://gearseo.com/medway-project/",
"headline": "Medway Project",
"datePublished": "2021-08-06T09:27:05-03:00",
"dateModified": "2022-06-27T16:38:25-03:00",
"publisher": {
"@type": "Organization",
"@id": "https://gearseo.com/#organization",
"name": "Agency specialized in SEO for your company",
"logo": {
"@type": "ImageObject",
"url": "https://gearseo.com/wp-content/uploads/2022/05/logo-gear-seo.png",
"width": 600,
"height": 60
}
},
"image": {
"@type": "ImageObject",
"url": "https://gearseo.com/wp-content/uploads/2022/06/banner-medway.jpg",
"width": 696,
"height": 185
},
"description": "About the project Medway emerged from the desire to help future residents achieve success, believing that anyone has the potential to pass the medical residency they wish. BEGINNING OF THE PROJECT Medway already had all the components of an SEO project: content production, a WordPress platform, and a previous",
"author": {
"@type": "Person",
"name": "Rodrigo Botinhão",
"url": "https://gearseo.com/author/rodrigobot/",
"description": "Respirando SEO todos os dias com a equipe da Gear SEO! Para nós, a busca pelo sucesso no tráfego orgânico envolve 100% da agência em todas as frentes: Estratégia, Técnica, Conteúdo e Link Building. No final do dia só o SEO importa.",
"image": {
"@type": "ImageObject",
"url": "https://secure.gravatar.com/avatar/5a9a9ac375eb24a1351dc15a7c2f7cb0c554532aa3901d674f88798d9cc44816?s=96&d=mm&r=g",
"height": 96,
"width": 96
},
"sameAs": [
"https://gearseo.com"
]
}
}
]
/petz-project/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Person",
"Organization"
],
"@id": "https://gearseo.com/#person",
"name": "Agência especializada em SEO para sua Empresa"
},
{
"@type": "WebSite",
"@id": "https://gearseo.com/#website",
"url": "https://gearseo.com",
"name": "Agência especializada em SEO para sua Empresa",
"publisher": {
"@id": "https://gearseo.com/#person"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"@id": "https://gearseo.com/wp-content/uploads/2020/05/thumb-petz2.jpg",
"url": "https://gearseo.com/wp-content/uploads/2020/05/thumb-petz2.jpg",
"width": "260",
"height": "185",
"caption": "Case de Sucesso Petz",
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://gearseo.com/petz-project/#webpage",
"url": "https://gearseo.com/petz-project/",
"name": "Success story in the Petz SEO project - Gear SEO",
"datePublished": "2020-05-22T12:20:13-03:00",
"dateModified": "2022-06-24T15:12:47-03:00",
"isPartOf": {
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},
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},
"inLanguage": "en-US"
},
{
"@type": "Article",
"headline": "Success story in the Petz SEO project - Gear SEO",
"datePublished": "2020-05-22T12:20:13-03:00",
"dateModified": "2022-06-24T15:12:47-03:00",
"author": {
"@type": "Person",
"name": "Rodrigo Botinhão"
},
"description": "Conheça um exemplo de caso de sucesso na condução de um projeto de SEO com a empresa Petz. Veja com mais detalhes os resultados finais desse projeto.",
"name": "Success story in the Petz SEO project - Gear SEO",
"@id": "https://gearseo.com/petz-project/#schema-16382",
"isPartOf": {
"@id": "https://gearseo.com/petz-project/#webpage"
},
"publisher": {
"@id": "https://gearseo.com/#person"
},
"image": {
"@id": "https://gearseo.com/wp-content/uploads/2020/05/thumb-petz2.jpg"
},
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"mainEntityOfPage": {
"@id": "https://gearseo.com/petz-project/#webpage"
}
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]
},
{
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"@type": "Article",
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"@type": "WebPage",
"@id": "https://gearseo.com/petz-project/"
},
"url": "https://gearseo.com/petz-project/",
"headline": "Petz Project",
"datePublished": "2020-05-22T12:20:13-03:00",
"dateModified": "2022-06-24T15:12:47-03:00",
"publisher": {
"@type": "Organization",
"@id": "https://gearseo.com/#organization",
"name": "Agency specialized in SEO for your company",
"logo": {
"@type": "ImageObject",
"url": "https://gearseo.com/wp-content/uploads/2022/05/logo-gear-seo.png",
"width": 600,
"height": 60
}
},
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},
"description": "About Project Petz offers an innovative environment for you to buy the best for your pet. The online environment is thought to facilitate the purchase and provide the best experience for brazilian customers. Project Beginning With Petz, the biggest challenge was to examine all organic traffic of all market",
"author": {
"@type": "Person",
"name": "Rodrigo Botinhão",
"url": "https://gearseo.com/author/rodrigobot/",
"description": "Respirando SEO todos os dias com a equipe da Gear SEO! Para nós, a busca pelo sucesso no tráfego orgânico envolve 100% da agência em todas as frentes: Estratégia, Técnica, Conteúdo e Link Building. No final do dia só o SEO importa.",
"image": {
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"url": "https://secure.gravatar.com/avatar/5a9a9ac375eb24a1351dc15a7c2f7cb0c554532aa3901d674f88798d9cc44816?s=96&d=mm&r=g",
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},
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Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Marketing, SEO & Advertising Agencies
45 Avg BS
Based on 1875 businesses audited.
✓ Less BS than average
Gear SEO has 17 points less BS than the average for Marketing, SEO & Advertising Agencies.
BS Detector
Marketing, SEO & Advertising Agencies BS: Gear SEO (gearseo.com)
https://gearseo.com
📍 Industry: Marketing, SEO & Advertising Agencies
28
BS / 100
Gear SEO is a legitimate, high-substance technical agency currently coasting on legacy credibility. While they prove they know the mechanics of SEO better than 90% of competitors, their reliance on 4-year-old data creates a ‘stale authority’ profile that borders on bullshit by omission of current results.
Info Density
Power-words vs. Substance ratio.
8
27% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
8
40% BS
Commodity Fingerprint
Detection of industry clichés/templates.
7
47% BS
Identity & Authority
Expert verifiability & Schema depth.
5
33% BS
Refresh the Medway and Petz case studies with 2025/2026 metrics to prove methodology resilience against modern AI-search updates. Inject Person schema with sameAs links to Rodrigo Botinhão’s LinkedIn and external speaking engagements to bridge the authority gap. Add direct external links to third-party review platforms (Clutch or Google Business) to verify the ’54 reviews’ claim which currently lacks a proof path.
The website perfectly aligns with the Marketing and SEO Agency category. The content is 100% dedicated to technical SEO, content production, and link building, showing zero evidence of unrelated services or peripheral offerings.
“The score of 28 is driven primarily by the 'Trust and Proof' and 'Identity' pillars. The 8-point penalty in Trust is due to evidence being >36 months old and a lack of verification paths for the review count, while the 5 points in Identity reflect missing structured data links for the founder.”
Verified Analysis Date: May 19, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Gear SEO, captured on May 19, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Gear SEO: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://gearseo.com to view the most current version of its content and learn from the source what this company is about and what it offers.