Understand Business Like AI

Training Example: OpenMoves – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Marketing, SEO & Advertising Agencies
Generic Claims: we grow businesses, results that speak for themselves, your marketing partner, proven track record…
Red Flags: guaranteed rankings or specific position promises, case studies with no client names or metrics, proprietary tools that are rebranded free tools, results claims without timeframes or baselines…
Semantic Drift Patterns: homepage claims data-driven but case studies show no metrics, claims full-service but team is three people, homepage targets enterprise but case studies are local businesses, claims proprietary methodology but describes standard practices…
Proof Expectations: named client case studies with before-and-after metrics, specific revenue or traffic numbers achieved, verified vendor partnerships with tier levels, team member profiles with specific expertise and career history…

OpenMoves

(https://www.openmoves.com) 📸 Data Snapshot: May 19, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE OpenMoves: Performance Marketing Agency | Paid Media | SEO | CRO | Email (https://www.openmoves.com)
Title

OpenMoves: Performance Marketing Agency | Paid Media | SEO | CRO | Email

Meta

Looking for attention? OpenMoves is New York's premier digital performance marketing agency, offering Paid Search, Organic & Local SEO, Social Media & Email Marketing. Get in touch today.

H1 Power Your Growth with Performance Marketing
H2 Power Your Growth with Performance Marketing
H2 If It Doesn’t Increase Your Revenue…We Won’t Do It
H2 Stay Up to Date on Performance Marketing
H2 Speak to an Expert
H3 Lead-gen at 10x Efficiency with PPC
H3 Scaling Media Spend to $1m per Month for Student Acquisition
H3 200% growth in 2 yrs with Facebook and Instagram
H3 Drive Digital Performance Marketing Results through High-Octane Media Buying
H3 Boost Organic Visits and Conversions with Search Engine Optimization (SEO)
H3 Reaching the In-box with OM3 Performance Email Marketing
H3 Read OM3 Reviews on G2 Crowd
H3 Don’t Take our Word for it
H3 Learn more about OpenMoves Products and Services
H4 About OpenMoves
H5 Pay-Per-Click
H5 SEO
H5 Marketing Automation
H5 Creative Performance
H6 Paid Media
H6 SEO
H6 Creative
H6 Email Services
H6 OM3 EMAIL Platform
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER PPC Services and Management by OpenMoves – Paid Search Agency (https://openmoves.com/ppc/)
Title

PPC Services and Management by OpenMoves – Paid Search Agency

Meta

Grow your sales profitably with our Paid Search and Paid Social experts and our winning PPC management process. Get in touch today to schedule a review.

H2 Paid Media, Where Performance Counts
H2 Paid Media, Where Performance Counts
H2 You’ve Got a Lot to Say. We’ll Make Sure your Audience Hears it.
H2 A Time-Tested and Proven PPC Process
H2 Related Blog Posts
H2 Stay Up to Date on Performance Marketing
H2 Sign Up for a Free Account
H2 Sign Up for a Professional Account
H2 Sign Up for a Premium Account
H2 Sign Up for a Enterprise Account
H2 Discuss Your Email Marketing with a Klaviyo Expert
H2 Let’s talk about your email marketing
H2 Speak to SEO an Expert
H2 We’ll audit your site and analytics and recommend and SEO strategy.
H2 Contact us to Discuss your Dotdigital Email Marketing
H2 Talk to a Social Media Expert
H2 Create an OM3 Trial
H2 Time-Tested and Proven PPC Process
H2 Get a Free PPC Evaluation and Audit
H2 Fastest Growing Private Companies in America!
H2 Talk to a PPC Expert
H2 Talk to Us get an SEO Audit
H3 Scaling Media Spend to $1m per Month for Student Acquisition
H3 Lead-gen at 10x Efficiency with PPC
H3 200% growth in 2 yrs with Facebook and Instagram
H3 Join Us at the Top. Google Premium Partners and Paid Social Experts
H3 Stop Wasting Money on Bad Leads
H3 Ecommerce – Where Scale Meets ROAS
H3 What is the average agency Cost-per-Click (CPC) since 2022 for Google Ads?
H3 Don’t Take our Word for it
H3 Audit & Strategy Session
H3 Performance Benchmarking + Goal Setting
H3 Campaign Rebuild
H3 Performance Creative
H3 Real-Time Reporting
H4 Audit & Strategy Session
H4 Benchmarking & Goal Setting
H4 Campaign Rebuild
H4 Performance Creative
H4 Real-Time Reporting
H4 Supercharge Your B2B Paid Media Strategy With LinkedIn Ads
H4 The Importance Of Influencer Marketing
H5 Paid Search
H5 Paid Social
H5 Display + Video
H6 Paid Media
H6 SEO
H6 Creative
H6 Email Services
H6 OM3 EMAIL Platform
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Data Driven SEO Services by OpenMoves – SEO Agency NY (https://openmoves.com/seo/)
Title

Data Driven SEO Services by OpenMoves – SEO Agency NY

Meta

From keyword research to technical optimization, we help you rank higher and attract more traffic. Speak with a specialist today!

H2 Succeed Organically with High-Impact SEO
H2 Succeed Organically with High-Impact SEO
H2 Performance Pillars: Content, Links and Tech Expertise
H2 Clients We Work With
H2 A Time-Tested and Proven PPC Process
H2 Related Blog Posts
H2 Stay Up to Date on Performance Marketing
H2 Sign Up for a Free Account
H2 Sign Up for a Professional Account
H2 Sign Up for a Premium Account
H2 Sign Up for a Enterprise Account
H2 Discuss Your Email Marketing with a Klaviyo Expert
H2 Let’s talk about your email marketing
H2 Speak to SEO an Expert
H2 We’ll audit your site and analytics and recommend and SEO strategy.
H2 Contact us to Discuss your Dotdigital Email Marketing
H2 Talk to a Social Media Expert
H2 Create an OM3 Trial
H2 Time-Tested and Proven PPC Process
H2 Get a Free PPC Evaluation and Audit
H2 Fastest Growing Private Companies in America!
H2 Talk to a PPC Expert
H2 Talk to Us get an SEO Audit
H3 Achieving 200% Growth in Organic Visits YoY
H3 Multi-Channel Lead-Gen for Enterprise Healthcare
H3 Lead-gen at 10x Efficiency with PPC
H3 Give Your Business a Bottom Line Boost
H3 Proud to be an SEO Premium and Certified Partner
H3 Don’t Take our Word for it
H3 Audit & Strategy Session
H3 Performance Benchmarking + Goal Setting
H3 Campaign Rebuild
H3 Performance Creative
H3 Real-Time Reporting
H4 Set Quarterly and Metrics
H4 Audit for Opportunity
H4 Technical SEO
H4 Content and Keyword Dev.
H4 Backlink Development
H4 How to Use Microsoft Clarity: The Ultimate SEO and UX Guide for Small & Medium Businesses
H4 Technical SEO Audit Service: The SMB Playbook for Peak Site Performance
H5 Tech SEO
H5 Content Optimization
H5 Link Building & Acquisition
H5 Be the ‘Go To” for the “Search Near Me”
H5 CRO: Turn Leads into Customers
H6 Paid Media
H6 SEO
H6 Creative
H6 Email Services
H6 OM3 EMAIL Platform
HEADER_HEADING_REPEATED_BODY Email Marketing Agency and Email Automation by OpenMoves (https://openmoves.com/email/)
Title

Email Marketing Agency and Email Automation by OpenMoves

Meta

An email marketing automation agency since 2000. Grow email sales withour I-do™ and We-do™ services. Get in touch with our experts today to learn more.

H1 Smart Email Marketing Automation Agency
H2 Sell More with Email Marketing Automation
H2 Stay Up to Date on Performance Marketing
H2 Sign Up for a Free Account
H2 Sign Up for a Professional Account
H2 Sign Up for a Premium Account
H2 Sign Up for a Enterprise Account
H2 Discuss Your Email Marketing with a Klaviyo Expert
H2 Let’s talk about your email marketing
H2 Speak to SEO an Expert
H2 We’ll audit your site and analytics and recommend and SEO strategy.
H2 Contact us to Discuss your Dotdigital Email Marketing
H2 Talk to a Social Media Expert
H2 Create an OM3 Trial
H2 Time-Tested and Proven PPC Process
H2 Get a Free PPC Evaluation and Audit
H2 Fastest Growing Private Companies in America!
H2 Talk to a PPC Expert
H2 Talk to Us get an SEO Audit
H3  Create Personalized Mobile Email Campaigns
H3 Reporting (Beyond Opens & Clicks)
H3 Seamless Integrations
H3 Audit & Strategy Session
H3 Performance Benchmarking + Goal Setting
H3 Campaign Rebuild
H3 Performance Creative
H3 Real-Time Reporting
H4 Personalize & Target Your Emails
H4 Track and Drill Down
H6 Paid Media
H6 SEO
H6 Creative
H6 Email Services
H6 OM3 EMAIL Platform
NAV_HEADER_HEADING_REPEATED_FOOTER Portfolio Email – OpenMoves – Digital Marketing Agency NY (https://openmoves.com/creative/portfolio-email/)
Title

Portfolio Email – OpenMoves – Digital Marketing Agency NY

Meta

OpenMove’s portfolio of highly optimized and tested landing pages and email designs. See the portfolio.

H2 Email Design
H2 Stay Up to Date on Performance Marketing
H2 Sign Up for a Free Account
H2 Sign Up for a Professional Account
H2 Sign Up for a Premium Account
H2 Sign Up for a Enterprise Account
H2 Discuss Your Email Marketing with a Klaviyo Expert
H2 Let’s talk about your email marketing
H2 Speak to SEO an Expert
H2 We’ll audit your site and analytics and recommend and SEO strategy.
H2 Contact us to Discuss your Dotdigital Email Marketing
H2 Talk to a Social Media Expert
H2 Create an OM3 Trial
H2 Time-Tested and Proven PPC Process
H2 Get a Free PPC Evaluation and Audit
H2 Fastest Growing Private Companies in America!
H2 Talk to a PPC Expert
H2 Talk to Us get an SEO Audit
H3 Audit & Strategy Session
H3 Performance Benchmarking + Goal Setting
H3 Campaign Rebuild
H3 Performance Creative
H3 Real-Time Reporting
H6 Paid Media
H6 SEO
H6 Creative
H6 Email Services
H6 OM3 EMAIL Platform
HEADER_HEADING_REPEATED_BODY_FOOTER Social Media Marketing by OpenMoves – Digital Marketing Agency NY (https://openmoves.com/social-media/)
Title

Social Media Marketing by OpenMoves – Digital Marketing Agency NY

Meta

Engage with your customers and expand your audience with strategic and results driven social media campaigns. Get in touch today to learn more.

H1 Results-Driven Social Media Marketing
H2 Campaign Production & Management
H2 Events, Contests & Promotions
H2 Stay Up to Date on Performance Marketing
H2 Sign Up for a Free Account
H2 Sign Up for a Professional Account
H2 Sign Up for a Premium Account
H2 Sign Up for a Enterprise Account
H2 Discuss Your Email Marketing with a Klaviyo Expert
H2 Let’s talk about your email marketing
H2 Speak to SEO an Expert
H2 We’ll audit your site and analytics and recommend and SEO strategy.
H2 Contact us to Discuss your Dotdigital Email Marketing
H2 Talk to a Social Media Expert
H2 Create an OM3 Trial
H2 Time-Tested and Proven PPC Process
H2 Get a Free PPC Evaluation and Audit
H2 Fastest Growing Private Companies in America!
H2 Talk to a PPC Expert
H2 Talk to Us get an SEO Audit
H3 Analysis & Reporting
H3 Engaging Content is King
H3 Audit & Strategy Session
H3 Performance Benchmarking + Goal Setting
H3 Campaign Rebuild
H3 Performance Creative
H3 Real-Time Reporting
H6 Paid Media
H6 SEO
H6 Creative
H6 Email Services
H6 OM3 EMAIL Platform
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE · THIN (https://www.openmoves.com) OpenMoves: Performance Marketing Agency | Paid Media | SEO | CRO | Email 
Try OpenMoves' OM3 email marketing platform free for 30 days

X

We'll recommend a strategic email marketing plan and do all the heavy lifting.

X

Speak to an Expert

[H3]
Learn more about
OpenMoves
Products and Services

[IMG: Paid Search]
Paid Search

[IMG: SEO]
SEO

[IMG: Email Marketing]
Email Marketing

[IMG: Social Media]
Social Media

[H4] About OpenMoves
Our team of experts, focused on your business
Leadership
Markets We Serve
Blog

X

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok
678 chars
SUB-PAGE (https://openmoves.com/ppc/) PPC Services and Management by OpenMoves – Paid Search Agency 
Try OpenMoves' OM3 email marketing platform free for 30 days

X

We'll recommend a strategic email marketing plan and do all the heavy lifting.

X

Free Site Review

X

All we need is 30 minutes to understand your needs and how we can help.

[H2] Let’s talk about your email marketing

X

Free Site Review

[H2] Speak to SEO an Expert

X

Free Site Review

[H2] We’ll audit your site and analytics and recommend and SEO strategy.

X

All we need is 30 minutes to understand your needs and see how we can help.

[H2] Contact us to Discuss your Dotdigital Email Marketing

X

All we need is 30 minutes to understand your needs and see how we can help.

[H2] Talk to a Social Media Expert

X

Try OpenMoves' OM3 email marketing platform free for 30 days

[H2] Create an OM3 Trial

X

We’ve Proven Paid Social Works

[H2] Time-Tested and Proven PPC Process

[H3] Audit & Strategy Session
Comprehensive review of PPC accounts
Deep dive on business landscape, and competition
[H3] Performance Benchmarking + Goal Setting
Audit analytics systems, benchmark current perfromance
Set goals and measurement tools
Deep dive on business landscape, and competition
[H3] Campaign Rebuild
Comprehensive restucture of accounts across platforms
Total refresh n keywords, audiences, bidding and more

[H3] Performance Creative
Develop new creative messages and assets that drive results
Optimize for modern brest-practices
[H3] Real-Time Reporting
Audit analytics systems, benchmark current perfromance
Set goals and measurement tools
Deep dive on business landscape, and competition

[H2] Get a Free PPC Evaluation and Audit

CLOSE

OpenMoves is honored
to make the list of

[H2] Fastest Growing Private Companies in America!

A big thank you to our amazing clients, partners and team of experts.
READ ABOUT IT

CLOSE

Review your strategy and campaigns and recommend a growth plan

[H2] Talk to a PPC Expert

X

Free Site Review

[H2] Talk to Us get an SEO Audit

X

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok
2355 chars
SUB-PAGE (https://openmoves.com/seo/) Data Driven SEO Services by OpenMoves – SEO Agency NY 
Try OpenMoves' OM3 email marketing platform free for 30 days

X

We'll recommend a strategic email marketing plan and do all the heavy lifting.

X

Free Site Review

X

All we need is 30 minutes to understand your needs and how we can help.

[H2] Let’s talk about your email marketing

X

Free Site Review

[H2] Speak to SEO an Expert

X

Free Site Review

[H2] We’ll audit your site and analytics and recommend and SEO strategy.

X

All we need is 30 minutes to understand your needs and see how we can help.

[H2] Contact us to Discuss your Dotdigital Email Marketing

X

All we need is 30 minutes to understand your needs and see how we can help.

[H2] Talk to a Social Media Expert

X

Try OpenMoves' OM3 email marketing platform free for 30 days

[H2] Create an OM3 Trial

X

We’ve Proven Paid Social Works

[H2] Time-Tested and Proven PPC Process

[H3] Audit & Strategy Session
Comprehensive review of PPC accounts
Deep dive on business landscape, and competition
[H3] Performance Benchmarking + Goal Setting
Audit analytics systems, benchmark current perfromance
Set goals and measurement tools
Deep dive on business landscape, and competition
[H3] Campaign Rebuild
Comprehensive restucture of accounts across platforms
Total refresh n keywords, audiences, bidding and more

[H3] Performance Creative
Develop new creative messages and assets that drive results
Optimize for modern brest-practices
[H3] Real-Time Reporting
Audit analytics systems, benchmark current perfromance
Set goals and measurement tools
Deep dive on business landscape, and competition

[H2] Get a Free PPC Evaluation and Audit

CLOSE

OpenMoves is honored
to make the list of

[H2] Fastest Growing Private Companies in America!

A big thank you to our amazing clients, partners and team of experts.
READ ABOUT IT

CLOSE

Review your strategy and campaigns and recommend a growth plan

[H2] Talk to a PPC Expert

X

Free Site Review

[H2] Talk to Us get an SEO Audit

X

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok
2355 chars
SUB-PAGE (https://openmoves.com/email/) Email Marketing Agency and Email Automation by OpenMoves 
Try OpenMoves' OM3 email marketing platform free for 30 days

X

We'll recommend a strategic email marketing plan and do all the heavy lifting.

X

Free Site Review

X

All we need is 30 minutes to understand your needs and how we can help.

[H2] Let’s talk about your email marketing

X

Free Site Review

[H2] Speak to SEO an Expert

X

Free Site Review

[H2] We’ll audit your site and analytics and recommend and SEO strategy.

X

All we need is 30 minutes to understand your needs and see how we can help.

[H2] Contact us to Discuss your Dotdigital Email Marketing

X

All we need is 30 minutes to understand your needs and see how we can help.

[H2] Talk to a Social Media Expert

X

Try OpenMoves' OM3 email marketing platform free for 30 days

[H2] Create an OM3 Trial

X

We’ve Proven Paid Social Works

[H2] Time-Tested and Proven PPC Process

[H3] Audit & Strategy Session
Comprehensive review of PPC accounts
Deep dive on business landscape, and competition
[H3] Performance Benchmarking + Goal Setting
Audit analytics systems, benchmark current perfromance
Set goals and measurement tools
Deep dive on business landscape, and competition
[H3] Campaign Rebuild
Comprehensive restucture of accounts across platforms
Total refresh n keywords, audiences, bidding and more

[H3] Performance Creative
Develop new creative messages and assets that drive results
Optimize for modern brest-practices
[H3] Real-Time Reporting
Audit analytics systems, benchmark current perfromance
Set goals and measurement tools
Deep dive on business landscape, and competition

[H2] Get a Free PPC Evaluation and Audit

CLOSE

OpenMoves is honored
to make the list of

[H2] Fastest Growing Private Companies in America!

A big thank you to our amazing clients, partners and team of experts.
READ ABOUT IT

CLOSE

Review your strategy and campaigns and recommend a growth plan

[H2] Talk to a PPC Expert

X

Free Site Review

[H2] Talk to Us get an SEO Audit

X

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok
2355 chars
SUB-PAGE (https://openmoves.com/creative/portfolio-email/) Portfolio Email – OpenMoves – Digital Marketing Agency NY 
Try OpenMoves' OM3 email marketing platform free for 30 days

X

We'll recommend a strategic email marketing plan and do all the heavy lifting.

X

Free Site Review

X

All we need is 30 minutes to understand your needs and how we can help.

[H2] Let’s talk about your email marketing

X

Free Site Review

[H2] Speak to SEO an Expert

X

Free Site Review

[H2] We’ll audit your site and analytics and recommend and SEO strategy.

X

All we need is 30 minutes to understand your needs and see how we can help.

[H2] Contact us to Discuss your Dotdigital Email Marketing

X

All we need is 30 minutes to understand your needs and see how we can help.

[H2] Talk to a Social Media Expert

X

Try OpenMoves' OM3 email marketing platform free for 30 days

[H2] Create an OM3 Trial

X

We’ve Proven Paid Social Works

[H2] Time-Tested and Proven PPC Process

[H3] Audit & Strategy Session
Comprehensive review of PPC accounts
Deep dive on business landscape, and competition
[H3] Performance Benchmarking + Goal Setting
Audit analytics systems, benchmark current perfromance
Set goals and measurement tools
Deep dive on business landscape, and competition
[H3] Campaign Rebuild
Comprehensive restucture of accounts across platforms
Total refresh n keywords, audiences, bidding and more

[H3] Performance Creative
Develop new creative messages and assets that drive results
Optimize for modern brest-practices
[H3] Real-Time Reporting
Audit analytics systems, benchmark current perfromance
Set goals and measurement tools
Deep dive on business landscape, and competition

[H2] Get a Free PPC Evaluation and Audit

CLOSE

OpenMoves is honored
to make the list of

[H2] Fastest Growing Private Companies in America!

A big thank you to our amazing clients, partners and team of experts.
READ ABOUT IT

CLOSE

Review your strategy and campaigns and recommend a growth plan

[H2] Talk to a PPC Expert

X

Free Site Review

[H2] Talk to Us get an SEO Audit

X

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok
2355 chars
SUB-PAGE (https://openmoves.com/social-media/) Social Media Marketing by OpenMoves – Digital Marketing Agency NY 
Try OpenMoves' OM3 email marketing platform free for 30 days

X

We'll recommend a strategic email marketing plan and do all the heavy lifting.

X

Free Site Review

X

All we need is 30 minutes to understand your needs and how we can help.

[H2] Let’s talk about your email marketing

X

Free Site Review

[H2] Speak to SEO an Expert

X

Free Site Review

[H2] We’ll audit your site and analytics and recommend and SEO strategy.

X

All we need is 30 minutes to understand your needs and see how we can help.

[H2] Contact us to Discuss your Dotdigital Email Marketing

X

All we need is 30 minutes to understand your needs and see how we can help.

[H2] Talk to a Social Media Expert

X

Try OpenMoves' OM3 email marketing platform free for 30 days

[H2] Create an OM3 Trial

X

We’ve Proven Paid Social Works

[H2] Time-Tested and Proven PPC Process

[H3] Audit & Strategy Session
Comprehensive review of PPC accounts
Deep dive on business landscape, and competition
[H3] Performance Benchmarking + Goal Setting
Audit analytics systems, benchmark current perfromance
Set goals and measurement tools
Deep dive on business landscape, and competition
[H3] Campaign Rebuild
Comprehensive restucture of accounts across platforms
Total refresh n keywords, audiences, bidding and more

[H3] Performance Creative
Develop new creative messages and assets that drive results
Optimize for modern brest-practices
[H3] Real-Time Reporting
Audit analytics systems, benchmark current perfromance
Set goals and measurement tools
Deep dive on business landscape, and competition

[H2] Get a Free PPC Evaluation and Audit

CLOSE

OpenMoves is honored
to make the list of

[H2] Fastest Growing Private Companies in America!

A big thank you to our amazing clients, partners and team of experts.
READ ABOUT IT

CLOSE

Review your strategy and campaigns and recommend a growth plan

[H2] Talk to a PPC Expert

X

Free Site Review

[H2] Talk to Us get an SEO Audit

X

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok
2355 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
107Review mentions (all pages)
12External proof links (all pages)
PageReviewsProof links
/ (home) 13 2
/ppc/ 25 2
/seo/ 26 2
/email/ 15 2
/creative/portfolio-email/ 13 2
/social-media/ 15 2
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://openmoves.com/#website",
            "url": "https://openmoves.com/",
            "name": "OpenMoves - Digital Marketing Agency NY",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://openmoves.com/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "@id": "https://openmoves.com/#primaryimage",
            "inLanguage": "en-US",
            "url": "https://openmoves.com/wp-content/uploads/2020/02/om3-icon.png",
            "contentUrl": "https://openmoves.com/wp-content/uploads/2020/02/om3-icon.png"
        },
        {
            "@type": "WebPage",
            "@id": "https://openmoves.com/#webpage",
            "url": "https://openmoves.com/",
            "name": "OpenMoves: Performance Marketing Agency | Paid Media | SEO | CRO | Email",
            "isPartOf": {
                "@id": "https://openmoves.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://openmoves.com/#primaryimage"
            },
            "datePublished": "2023-10-04T12:20:48+00:00",
            "dateModified": "2025-01-22T21:40:23+00:00",
            "description": "Looking for attention? OpenMoves is New York's premier digital performance marketing agency, offering Paid Search, Organic & Local SEO, Social Media & Email Marketing. Get in touch today.",
            "breadcrumb": {
                "@id": "https://openmoves.com/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://openmoves.com/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://openmoves.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Power Your Growth with New York Digital Performance Marketing"
                }
            ]
        }
    ]
}
/ppc/ 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://openmoves.com/#website",
            "url": "https://openmoves.com/",
            "name": "OpenMoves - Digital Marketing Agency NY",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://openmoves.com/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "@id": "https://openmoves.com/ppc/#primaryimage",
            "inLanguage": "en-US",
            "url": "https://openmoves.com/wp-content/uploads/2020/05/ppc-uparrow.png",
            "contentUrl": "https://openmoves.com/wp-content/uploads/2020/05/ppc-uparrow.png"
        },
        {
            "@type": "WebPage",
            "@id": "https://openmoves.com/ppc/#webpage",
            "url": "https://openmoves.com/ppc/",
            "name": "PPC Services and Management by OpenMoves - Paid Search Agency",
            "isPartOf": {
                "@id": "https://openmoves.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://openmoves.com/ppc/#primaryimage"
            },
            "datePublished": "2020-03-23T05:59:50+00:00",
            "dateModified": "2025-09-22T20:05:14+00:00",
            "description": "Grow your sales profitably with our Paid Search and Paid Social experts and our winning PPC management process. Get in touch today to schedule a review.",
            "breadcrumb": {
                "@id": "https://openmoves.com/ppc/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://openmoves.com/ppc/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://openmoves.com/ppc/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "PPC"
                }
            ]
        }
    ]
}
/seo/ 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://openmoves.com/#website",
            "url": "https://openmoves.com/",
            "name": "OpenMoves - Digital Marketing Agency NY",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://openmoves.com/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "@id": "https://openmoves.com/seo/#primaryimage",
            "inLanguage": "en-US",
            "url": "https://openmoves.com/wp-content/uploads/2020/05/ppc-uparrow.png",
            "contentUrl": "https://openmoves.com/wp-content/uploads/2020/05/ppc-uparrow.png"
        },
        {
            "@type": "WebPage",
            "@id": "https://openmoves.com/seo/#webpage",
            "url": "https://openmoves.com/seo/",
            "name": "Data Driven SEO Services by OpenMoves - SEO Agency NY",
            "isPartOf": {
                "@id": "https://openmoves.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://openmoves.com/seo/#primaryimage"
            },
            "datePublished": "2020-05-28T04:00:32+00:00",
            "dateModified": "2025-04-10T16:36:07+00:00",
            "description": "From keyword research to technical optimization, we help you rank higher and attract more traffic. Speak with a specialist today!",
            "breadcrumb": {
                "@id": "https://openmoves.com/seo/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://openmoves.com/seo/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://openmoves.com/seo/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "SEO Overview"
                }
            ]
        }
    ]
}
/email/ 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://openmoves.com/#website",
            "url": "https://openmoves.com/",
            "name": "OpenMoves - Digital Marketing Agency NY",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://openmoves.com/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "@id": "https://openmoves.com/email/#primaryimage",
            "inLanguage": "en-US",
            "url": "https://openmoves.com/wp-content/uploads/2017/06/smart-automation-1a.png",
            "contentUrl": "https://openmoves.com/wp-content/uploads/2017/06/smart-automation-1a.png"
        },
        {
            "@type": "WebPage",
            "@id": "https://openmoves.com/email/#webpage",
            "url": "https://openmoves.com/email/",
            "name": "Email Marketing Agency and Email Automation by OpenMoves",
            "isPartOf": {
                "@id": "https://openmoves.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://openmoves.com/email/#primaryimage"
            },
            "datePublished": "2017-06-14T09:13:50+00:00",
            "dateModified": "2021-11-25T14:40:50+00:00",
            "description": "An email marketing automation agency since 2000. Grow email sales withour I-do™ and We-do™ services. Get in touch with our experts today to learn more.",
            "breadcrumb": {
                "@id": "https://openmoves.com/email/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://openmoves.com/email/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://openmoves.com/email/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Smart Email Marketing Automation Agency"
                }
            ]
        }
    ]
}
/creative/portfolio-email/ 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://openmoves.com/#website",
            "url": "https://openmoves.com/",
            "name": "OpenMoves - Digital Marketing Agency NY",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://openmoves.com/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://openmoves.com/creative/portfolio-email/#webpage",
            "url": "https://openmoves.com/creative/portfolio-email/",
            "name": "Portfolio Email - OpenMoves - Digital Marketing Agency NY",
            "isPartOf": {
                "@id": "https://openmoves.com/#website"
            },
            "datePublished": "2023-01-16T04:14:18+00:00",
            "dateModified": "2023-01-16T04:35:06+00:00",
            "description": "OpenMove’s portfolio of highly optimized and tested landing pages and email designs. See the portfolio.",
            "breadcrumb": {
                "@id": "https://openmoves.com/creative/portfolio-email/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://openmoves.com/creative/portfolio-email/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://openmoves.com/creative/portfolio-email/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Creative Services by OpenMoves",
                    "item": "https://openmoves.com/creative/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Portfolio Email"
                }
            ]
        }
    ]
}
/social-media/ 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://openmoves.com/#website",
            "url": "https://openmoves.com/",
            "name": "OpenMoves - Digital Marketing Agency NY",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://openmoves.com/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "@id": "https://openmoves.com/social-media/#primaryimage",
            "inLanguage": "en-US",
            "url": "https://openmoves.com/wp-content/uploads/2017/07/group.png",
            "contentUrl": "https://openmoves.com/wp-content/uploads/2017/07/group.png"
        },
        {
            "@type": "WebPage",
            "@id": "https://openmoves.com/social-media/#webpage",
            "url": "https://openmoves.com/social-media/",
            "name": "Social Media Marketing by OpenMoves - Digital Marketing Agency NY",
            "isPartOf": {
                "@id": "https://openmoves.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://openmoves.com/social-media/#primaryimage"
            },
            "datePublished": "2017-07-30T08:18:14+00:00",
            "dateModified": "2019-01-13T20:11:50+00:00",
            "description": "Engage with your customers and expand your audience with strategic and results driven social media campaigns. Get in touch today to learn more.",
            "breadcrumb": {
                "@id": "https://openmoves.com/social-media/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://openmoves.com/social-media/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://openmoves.com/social-media/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Results Driven Social Media Marketing"
                }
            ]
        }
    ]
}

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Marketing, SEO & Advertising Agencies
44.6 Avg BS

Based on 1678 businesses audited.

BS Detector

Marketing, SEO & Advertising Agencies BS: OpenMoves (www.openmoves.com)

https://www.openmoves.com 📍 Industry: Marketing, SEO & Advertising Agencies
57 BS / 100

OpenMoves is a classic example of a template-first agency where the marketing claims are ‘high-octane’ but the content delivery is automated and repetitive. The presence of PPC process content on an SEO page is a critical bullshit indicator, revealing a lack of attention to detail and a heavy reliance on a boilerplate lead-capture model.

Info Density Power-words vs. Substance ratio.
16
53% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
8
40% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
9
45% BS
Commodity Fingerprint Detection of industry clichés/templates.
13
87% BS
Identity & Authority Expert verifiability & Schema depth.
11
73% BS

Immediately remove the PPC-specific content blocks from the SEO, Email, and Social Media sub-pages and replace them with unique methodologies. Implement Organization and Person schema that includes sameAs links to LinkedIn profiles for the leadership team to establish real authority. Replace the generic growth percentages on the homepage with named case study links that provide a ‘before and after’ metric for each. Repair the heading hierarchy so that H2 and H3 tags are not used for repetitive sales boilerplate.

The content and meta data confirm this is a digital marketing agency focused on performance-based services. The vocabulary used across all pages—specifically ROAS, PPC, SEO, and Marketing Automation—aligns perfectly with the Marketing, SEO & Advertising Agencies category.

“The score of 57 is primarily driven by Commodity Fingerprint (13/15) and Identity and Authority (11/15) penalties. The extreme repetition of the 'PPC Process' block on unrelated service pages triggered significant Information Density and Semantic Coherence deductions. The score remains in the 'Moderate BS' range rather than 'High' only because the site mentions specific third-party tools and has a consistent review count.”

Verified Analysis Date: May 19, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution

This training module utilizes a snapshot of public data from OpenMoves, captured on May 19, 2026, to demonstrate how machine logic evaluates different types of business narratives.

Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.

Notice to OpenMoves: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.

Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://www.openmoves.com to view the most current version of its content and learn from the source what this company is about and what it offers.