Training Example: White Hat Web Design – Review the Data, Give Your Score & Compare to the Real AI Evaluation

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Usability and functionality are key words for us.
We ensure that all our products do the job they
were created to do.
NEW Pay Monthly Web Design from only £25

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From initial brief to finished product, we have a proven system that delivers excellent results.

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We’ll make sure that all your online services are speaking to each other and working in unison.

The key word at White Hat is effectivity. We have over 15 years experience producing solutions that work.
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[H3] Web Design
Bespoke design
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[H3] Development
eCommerce, Systems
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[H3] App Development
IOS, Android
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[H3] Web Marketing
Multi-channel marketing
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[H3] PPC Management
Adwords Management

[H3] White Hat Blog & News
[H3] Email Marketing
Email Marketing has always been a reliable method to communicate with your existing clients and potential new ones. However, email … more >>
[H3] Identifying Your Perfect Client
There is a lot of truth in the familiar business maxim that 80% of your sales will come from only … more >>
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Purpose, Communication, Typography, Colours, Images, Navigation, User Friendly,
Essential core elements of an effective web design

Purpose, Communication, Typography, Colours, Images, Navigation, User Friendly,
Essential core elements of an effective web design

[H1] Bespoke Web Design
Purpose, Communication, Typography, Colours, Images, Navigation, User Friendly. Essential core elements of an effective web design.

Why Choose White Hat - Why Are We Different
[H6] We create your website with a creative flair inline with current trends. All of our designs are ‘responsive’ to render on smartphones and tablets.
We design your website from a design questionnaire and ‘face to face’ meeting so we better understand your target audience. We have a dedicated team including designers, php developers to provide a complete digital solution from designing stunning brochure sites to e-commerce solutions and bespoke systems built to your brief. White Hat offer you a ‘one stop’ to ensure your website not only looks good it engages with your customers. All projects are managed with timelines to a fixed price so no unexpected surprises.
From the initial meeting, we discuss your requirements and outline in plain English your responsibilities, and explain what we will do and what we need to make your web project a reality. White Hat aims to deliver websites that meets your expectations that is easy to navigate and Google friendly. Over the past decade we have built hundreds of websites with years of experience to ensure your web business works for you.
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We don't make cheap websites - we make effective ones
[H6] We make effective websites at low competitive prices.
We can use pre-format templates and personalise or create a bespoke design from scratch as your budget permits. Bespoke Brochure sites start from only £800 with a CMS [content management system such as WordPress] for easy self maintenance. If you want a quality web site that is Google Friendly contact us.
[H5] Looking for lower cost investment then look at our new pay monthly web design services.
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Small Business
Brochure information sites suitable for delivering service messages, consultancy, information, with a gallery option, who, where, and what you do, contact us form and general company information in either WordPress CMS [content management system] to enable you to edit, amend and self maintain.
[H5] Looking for lower cost investment then look at our new pay monthly web design services.
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E-commerce (Taking Payment Online)
E-commerce with database driven back-end with payment integration to fully manage your on-line business and communicate with your customers.
[H5] Looking for lower cost investment then look at our new pay monthly web design services.
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Comprehensive Business
Our bespoke e-commerce solution starts from £3,000 has been refined since we started to build e-commerce in 2006 to provide a comprehensive framework that is very user friendly and with every feature a business owner would want to have at their disposal. User friendly and KISS simple to use and self-administer. Database driven and intuitive and merchant integration. You have your own admin online dashboard to add products, edit, amend, upload images or delete, set prices, add descriptions, and generally manage your own on-line store. You can view orders, payments, see customer trends, customer databases orders and reports. Automated personalised auto order emails to customers when orders are placed making the whole process a pleasant customer experience.
[H5] Looking for lower cost investment then look at our new pay monthly web design services.
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Specified Brief
Bespoke project as per clients specifications. White Hat has the in-house technical capabilities to build any system, Web based Database Applications, Databases, Quotation Systems, Booking Engines, Auction Sites, CRM.
Whatever is technically possible we can quote and build.
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Monthly Maintenance SLA's
Once your new website has been built, we offer affordable monthly maintenance plans starting from only £30 per month. These support/maintenance plans are designed to be affordable and to give you peace of mind, knowing that your website can be updated at any time with content changes, image changes, additions and more.
Speak to us about our maintenance plans today.
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Rental Website Packages from £30 monthly
[H6] Personalised Professional Business Websites – We Build, You Pay Monthly
Starting from only £50 monthly
A professionally built smartphone responsive website for your business. we design, build, host and maintain your website on a low monthly payment plan just like your phone. Our designers build the site for you, so you can focus on your marketing. Paying monthly rental is more tax efficient than a capital expense for your web business..
Choose the package which is right for your business…
£50
SMALL 1 to 4 PAGES
What’s included
Personalised Design
Domain Name Included
2 emails set up free
Hosting Free First Year
Contact Form
Google Map
Social Media Integration
We Add Your Supplied Content
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£75
MEDIUM 5 to 10 PAGES
What’s included
Personalised Design
Domain Name Included
2 emails set up free
Hosting Free First Year
Contact Form
Google Map
Self-Editable Access Login
Social Media Integration
We Add Your Supplied Content
Light Box Image Gallery
Blog
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£100
LARGE 11 to 20 PAGES
What’s included
Personalised Design
Domain Name Included
2 emails set up free
Hosting Free First Year
Contact Form
Google Map
Self-Editable Access Login
Social Media Integration
We Add Your Supplied Content
Light Box Image Gallery
Blog
Subscriber Sign Up
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£175
ECOMMERCE
What’s included
Personalised Design
Domain Name Included
2 emails set up free
Hosting Free First Year
Contact Form
Google Map
Self-Editable Access Login
Social Media Integration
We Add Your Supplied Content
Light Box Image Gallery
Blog
Subscriber Sign Up
Up to 250 products
Paypal / Merchant Integration
Google Analytics Installed
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[H3] Development
eCommerce, Systems

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[H3] App Development
IOS, Android

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[H3] Web Marketing
Multi-channel marketing

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[H3] PPC Management
Adwords Campaign, Management

[H1] Email Marketing

7th April 2017

whitehat

Email Marketing

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Email Marketing has always been a reliable method to communicate with your existing clients and potential new ones. However, email marketing is becoming harder as business owners are being swamped with unsolicited emails daily and many simply block and never get through are just deleted without opening.
The sheers volume of mailers has caused a Tsunami of unwarranted messages that has weakened the delivery and opening rates with more effective spam filtering software this has greatly reduced the opening and effectiveness as recipients are simply overwhelmed by the hundreds of sales emails daily and resends that are relentless and often duplicated.
Unlike sending unsolicited emails to individuals which is governed and overseen by the [ICO] Sending mail to businesses is not overly regulated by the ICO [Information Commissioners Office] the ICO oversee email and SMS broadcasts to individuals whereas Business recipients receiving spam email are therefore business owners can still complain and lodge a complaint against persistent offenders but will usually direct their complaint to the sender.
You should always include an unsubscribe link software that enables recipients to remove their email from your mailing list and you should respect their wishes.
The problem with unsubscribing can mean the sender now knows you exist and will put you on another list as a ‘live one’ so it can be a double edged sword so the best thing is to just ignore them or mark the incoming mail as ‘Junk’ by right clicking your mouse on the mail to reveal options.
There are rules about the sending of emailers as detailed by the ICO https://ico.org.uk/for-organisations/marketing/ before you embark on sending emails as a marketing campaign you should check out the rules beforehand as falling foul of them could mean dire consequences, potential heavy fines for repeat offenders and ISP [Internet Service Provider] suspending your service for extended abuse.
You should always ensure you are sending mail to ‘opted in’ data or at least ‘soft opted in’ data see the difference at the ICO link above.
Email marketing services such as Constant Contact and Mail Chimp will always check when you upload data batches to determine how you acquired the names and if they are not satisfied you will be prevented from sending mail or using the data or your account closed.
There are many different types of web marketing and its important to check to see what methods will work more effectively to get your message to your audience.
SPAM mail is the curse of the internet with reports confirming spam mail sent in excess of a staggering 150 billion messages DAILY as of July 2015 and increasing. The estimated number of emails sent daily is approximately 295 billion. Spam filters are becoming more robust and blocking thousands of emails per user that would otherwise be delivered to your inbox. You can also set up additional spam filtering on your mail browser, the problem with increasing your defences can mean legitimate senders emails are blocked which requires ‘white listing’ them to ensure they get through in future.

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[H1] Identifying Your Perfect Client

1st April 2017

whitehat

Email Marketing, Uncategorised

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There is a lot of truth in the familiar business maxim that 80% of your sales will come from only 20% of your clients. So it’s logical to try and ensure that as much of this magic 20% as possible is made up of ‘ideal’ clients. But how do you identify your company’s ideal clients, and then convince them to become customers?
The first step is to define your own company, your products or services and your unique selling proposition (USP) within your market niche. Because if you do not clearly know who you are, and what you do, you will find it extremely hard to pinpoint your ideal clients. Despite the two being obviously tightly interlinked however, it is surprising how many companies do not take the time to do this exercise on an annual basis. So make the effort, it is well worth it. In fact smart entrepreneurs will even go the extra mile and look at competitors too, as well as keeping themselves abreast of the sector as a whole. After all, ideal clients will expect you to be a ideal provider, and a big part of this is being an expert in your field.
Next you need to define who is your perfect customer. So what are the characteristics of an ideal client?
Well, obviously financial issues are right at the top of the list, as all businesses want customers who pay well, and on time. No one wants a client who defaults, for a small business a bad debt could be catastrophic.  Take a look at the client’s credit history if possible, or any other factors which could affect financial stability as caution is the best philosophy in this area. Also do discuss your payment terms with possible patrons at the outset. Ideal clients will always welcome an open discussion about this, cashflow is king for any business and you want customers who respect this as much as you do yourself.
Money is not the only issue though. An ideal client will have a number of other qualities. For example they will not make unreasonable demands on you or your time, as they will appreciate you are busy and do have other clients. In addition they will communicate clearly and quickly with you so that you are able to respond as efficiently as possible to their requests or queries.
For many executives it makes sense to note down the profile of an ideal client, and always keep it in the back of your mind as the benchmark to aim for when looking at new sales opportunities. Factors such as location, age, income and gender might be very important, as could attitudes and interests.
Once you have identified your ideal client, you will need to engage them in a manner that builds confidence in you as an expert in the sector, and thus a possible supplier. Step one in this will be to investigate the best way to communicate with them, bearing in mind that the key aim will be to get these possible ideal clients to visit your website as soon as possible.
In years gone by companies had to rely solely on offline marketing to spread the word; options were limited to the printed media and networking events such as exhibitions or conferences.  These are still valid tools and should not be discounted, but online marketing is quicker and cheaper to reach a much wider audience. So research which online platforms your ideal clients like to use, whether it is Twitter, Facebook, or Instagram, and then have an active presence on them yourselves. It is no use simply just having online networking accounts which you don’t use though. These days ideal clients will expect you to stay in touch with them via Facebook, Twitter or by news alerts, and that is the way you will constantly remind them why you are their chosen expert in the field, their ideal provider the company they trust.

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WEB DEVELOPMENT
Availability, Accessibility, Agile, Load Speed, Multi Browser Compatibility, Future Proof Technology,
Clean code development protocols to compliment the minimalistic design

WEB DEVELOPMENT
Availability, Accessibility, Agile, Load Speed, Multi Browser Compatibility, Future Proof Technology,
Clean code development protocols to compliment the minimalistic design

[H1] Web Development
Multi Browser Compatibility, Future Proof Technology, Clean code development protocols to compliment the minimal design.

[H6] We offer web development services to create ‘fit for purpose’ web sites for any business in any sector.
[H6] White Hat have extensive experience in developing robust, agile web systems initially specializing in the insurance sector in 2006 to cover a wide range of market sectors.
White Hat have a team of professional commercially experienced web developers. Our developers are experienced in developing object oriented OOP programming using a wide range of languages and tools. For development projects we prefer PHP for server side development. Utilising industry standard MVC frameworks such as Laravel.
Our Bespoke service we build from ground up from clients brief, we are confident and competent to take on projects up to 100k in contract value. We have PI insurance to £5 Million.

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[H3] Web Design
Bespoke design

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[H3] App Development
IOS, Android

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[H3] Web Marketing
Multi-channel marketing

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[H3] PPC Management
Adwords Campaign, Management

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WEB MARKETING
Organic, SEO, PPC, Affiliate, Email, PSMS, Social Media, Multi Channel Marketing
Effective web marketing require a multi-channel approach to connect with your target audience

WEB MARKETING
Organic, SEO, PPC, Affiliate, Email, PSMS, Social Media, Multi Channel Marketing
Effective web marketing require a multi-channel approach to connect with your target audience

[H1] Web Marketing
Organic, SEO, PPC, Affiliate, Email, PSMS, Social Media, Multi Channel Marketing. Effective Web Marketing require a multi-channel approach to connect with your target audience.

[H5] Web Marketing has changed
Before we had Social Media, You Tube or review sites, you only had a few options to engage with your target audience.
[H6] Organic Search Results – PPC Adwords – Banner advertising – Email Mailers. You paid Google for adwords paid advertising or you engaged an SEO [Search Engine Optimisation] company to ‘push’ your site up the organic ranking search results with the goal to be on the first page results.
Google has changed to make certain practices engaged by SEO companies to be ineffective and in some cases positively damaging to the health of your website. The time when you could guarantee first page ranking organically are long gone. Certain SEO practices could easily damage your websites ranking and possibly see your site penalised at best or at worst de-listed.
[H6] Has your website ranking dropped recently?
[H6] Traffic figures reduced?
[H6] Used a SEO company in the past or still paying one?
[H6] Disappeared from the top 50?
SEO was once based upon a stream of fresh content and links on third party sites. Times have changed as Google has changed their algorithm to identify artificial link building practices created to boost keyword density. Dodgey practices by SEO companies and webmasters who sought to manipulate the search results.
[H6] Old practices are dead to ‘trick’ Google’s indexing and to falsify a sites importance. Google wants to see transparency and genuine link reputation, not poor quality back links that have little relevancy to your business and merely there to try to boost your sites link popularity score.
[H6] Multi-Channel Marketing – What is it, What Has Changed?
[H6] Smartphones & Tablets – Internet Access on the move. The meteoric growth in the use of Social Media and Smartphones / Tablets using touch screen technology has changed the way people access the web with over 70% of web searches made via a portable device.
[H6] Applications
App development and ease of use for touch screen technology has empowered consumers to use mobile devices to short cut and cut out search engines altogether and go straight to the product provider.
[H6] Trust & Review Sites
Because consumers do not trust what you say on your website as your naturally going to say you’re the best at what you do, consumers seek third party published testimonials and reviews by actual customers on review sites as well as on social media in third party review sites such as:
[H6] Trust Pilot
[H6] Review Center
[H6] Trusted Review
[H6] Trip Advisor
The construction sector has seen rating review sites such as:
[H6] Check a Trader
[H6] My Builder
[H6] Rated People
If you want to an online reputation then it would be expected you have a presence on such sites.
[H6] To get advice on your multi-channel marketing campaign call White Hat on 0208 300 6531 or email info@whdesign.co.uk

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[H3] Development
eCommerce, Systems

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[H3] App Development
IOS, Android

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[H3] Web Design
Bespoke design

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[H3] PPC Management
Adwords Campaign, Management

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