Training Example: Outbrain – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H2] Maximize Your ROI with Outbrain Direct Response
We provide the tools and expertise you need to drive exceptional performance. Benefit from our enhanced unique reach, deep contextual insights, advanced targeting and predictive AI technology. Let us help you achieve your most ambitious goals.Get Started
[H5] Data Never Lies. Neither Do Our Partners.
[H1] +35%
Time Spent vs. Social
[H1] -90%
CPA vs. Social
[H1] -15%
CPL vs. Social
[H2] Nearly Two Decades of Defining Performance Standards.
For over ten years, we've set the benchmark for performance marketing on the Open Internet. With proven performance strategies, we understand the unique needs of affiliates and search buyers.As Outbrain Direct Response, we're committed to not just keeping pace, but leading the charge into the future. With our expanded resources and innovative solutions, we continue to lead performance marketing.Read More
[H6] Customer-Centricity
Your success is our priority.
[H6] Agility & Flexibility
Adapting quickly to market and advertiser needs.
[H6] Data-Driven Results
Optimized campaigns based on real-time analytics.
[H6] Seamless Integration
Work smarter with our technology and support
[H2] Continuity Meets Innovation.
[H5] It's the same commitment, amplified.
You know us as the driving force behind performance marketing on the Open Internet.Now, as Outbrain Direct Response, we remain committed to innovation, scale, and results. We're maintaining the core principles that have driven your success, while building a platform and a team hyper-focused as never before on helping you achieve exceptional outcomes on the Open Internet.Our team is not just here to reply to emails. It’s your true day-to-day partner to help you succeed. We are a truly global scale, with a presence in 8 offices around the world, speaking 17 languages.Get StartedBy placing our brand message within a high-quality and trusted environment, our brand gains exposure and engagement with valuable audiences. In addition, the transparent reports and optimization tools provided by the platform allow us to easily track results, continuously maximize delivery strategies, and achieve strong user traffic and influence in the long term. Outbrain has become an indispensable partner in our advertising mix.
[H6] Linda Wan
Global Digital Advertising ManagerEcoFlowCollaborating with various platforms was key to achieve our business objectives, but the results we've seen from Outbrain have been particularly astounding. We recognize that securing high-value customers is crucial not only for our immediate goals but also for the sustained success of our business in the long term. We are grateful for Outbrain’s exceptional advertising technology and the dedication of its team members.
[H6] Don Chen
Senior Advertising Optimization SpecialistTORRAS GlobalOutbrain’s bid automation technology and top-tier account management support were key factors that made Outbrain an important partner for our lead generation efforts. By prioritizing high-quality leads, the results obtained have increased our clients’ satisfaction and enabled us to effectively engage with our desired audiences.
[H6] Léo Hauet & Kilian Le Menestrel
Co-founders & CEOshiptoSwipe to see more
[H2] Start Now
[H6] Create your campaign with an Outbrain expert.
Get Started

[H3] Our Advertising Guidelines
[H1] Trust & Authenticity
[H2] Great Recommendations Inspire Action
Outbrain is operating under the Teads brand following the merger of Outbrain and Teads. The following Advertiser Guidelines describe the standards applicable to any advertiser or agency partners who have contracted Outbrain Inc. (recently renamed Teads Holding Co.) and Outbrain UK Limited (the “Outbrain Group”). In order to utilise technology powered by the Outbrain Group, media owners agree to abide by the Advertiser Guidelines set out below. Any violation of these guidelines is subject to enforcement including removal or suspension from our network or termination of any contractual agreement with the Outbrain Group. We reserve the right to update these Advertiser Guidelines from time to time.To do this, we've developed advertising guidelines to help you understand what can (and cannot) be promoted on our platform. Keep in mind, we reserve the right to reject or block any content for any reason at our sole discretion, even after post-launch, if we feel that it compromises the safety or quality of the user experience. Also, both publishers and marketers can choose to block pages or sources that they don't feel resonate with their brands.If you encounter any content that violates our guidelines, or have any questions, don't hesitate to reach out to our friendly Support team.We hope to see your content on our platform soon.
[H2] Acceptable Page Types
Article Pages & Blog PostsEarned MediaVideos (must contain some descriptive text on the page)Search Engine Results PagesHome PagesProduct/Landing PagesApp Download PagesInfographicsAdvertorials (with proper disclosure that follow our Advertorial policies)PDF pages are not acceptable landing pages formats.
[H2] Prohibited Categories
[H4] Abortion and Contraception
Content related to abortion is prohibitedPromotion of prophylactics and contraceptives is prohibited
[H4] Adult
No promotion or sale of adult productsContent may not be:Overly sexualImply nudityDisplay excessive amounts of skin, cleavage or focus unnecessarily on body partsAllude to sexual activity
[H4] Children
No content targeted to children under the age of 16
[H4] Controlled or Illegal Substances
Content cannot promote:Ads must not promote the sale or use of illegal, prescription, or recreational drugs.Promotion of hemp-based CBD (cannabidiol) products with little to no THC is acceptable in countries where CBD is legalPromotion of investments or stocks relating to marijuana is acceptable
[H4] Fake News
Sites that seek to intentionally deceive the reader into believing something that is not trueContent designed to deceive the reader into believing that they are reading legitimate editorial content or fact-based newsCould be a cleverly disguised advertisement (with little or no value afforded to the reader) or a piece of propaganda or a hoax
[H4] Hate, Violence, or Discrimination
Content cannot:Defame an individual, organization, or group of peopleExploit or endanger minorsSegregate or classify individuals or groups of people by race, religion, ethnicity, sexual origin, color, age, gender identity, family status, disability, or medical conditionInclude the use or promotion of weaponry or explosives
[H4] High Risk of Fraud
No content that encourages high-risk investments or money-making schemes with the intention of profiting off user participation (i.e. "Get Rich Quick" Schemes)No Payday Loans or Cash Advance LoansNo Penny Stocks, or Binary OptionsNo non-premium TV/Movie streaming boxes (acceptable brands are Mi/Xiaomi, Apple TV, and Amazon Fire stick).No Penny Auctions
[H4] Malware
Contains adware, malware, spyware, virus, Trojan Horses, or other features designed to infiltrate or damage computer systems or access personally identifiable user information without explicit user consent
[H4] Religion
Content cannot advocate for or promote one religion over another
[H4] Sexual Enhancers
No male enhancement or erectile dysfunction products directly sold to consumers
[H4] Unsafe Products or Supplements
No anabolic steroids, ephedra, or HGH (others may be added according to our discretion)No herbal supplements that mimic the effects of illegal substances (e.g. magic mushrooms)No nootropics, 'brain pills', or 'smart drugs' meant to improve cognitive function
[H2] Restricted Categories
[H4] Alcohol
Content can promote the sale of alcohol only in countries that allow the sale and advertisement of alcohol. Content must not:target minors or display minors consuming alcoholic beverages;associate the consumption of alcohol to having health benefits or improving social, sexual, athletic, or professional performance;imply excessive drinking or that excessive drinking is therapeutic, relaxing, or stimulating;show people under the influence of alcohol;emphasize a product's alcohol strength;associate drinking with activities that require a certain level of skill with coordination (e.g. driving or sporting activities);use celebrities or people/icons/cartoons or any other image that may be appealing to minors.Marketers are solely responsible for complying with applicable federal, state and local laws and regulatory guidelines (including age-gating where necessary). As a reminder, marketers are solely responsible for the content that they wish to run in our network.
[H4] Tobacco products
Content can promote the sale of tobacco-related products only in countries that allow the sale and advertisement of tobacco. Such offers can be promoted by managed accounts only, and upon verification by our team.Marketers are solely responsible for complying with applicable federal, state and local laws and regulatory guidelines (including age-gating where necessary).
[H4] Dating & Personals
Content must not promote one-night stands, hook-ups, and sexual encountersContent must not promote infidelity or casual sexContent must not promote International matchmaking or mail-order bride servicesContent must not use sexually suggestive imagery or comment on the physical appearance of individuals.Content must not group individuals by ethnicity or gender/call out a specific gender.
[H4] Health/Beauty and Cosmetics
May not make illegitimate or unproven claims about resultsMay not allude to diagnose, cure, prevent, treat, or reverse any disease, condition, or illness
[H4] Financial Services (Restricted)
Content must comply with financial governing bodiesCFDs and Forex can be promoted by managed accounts only, and upon verification by the our team.
[H4] Cryptocurrency
Cryptocurrency is not allowed, with the exception of editorial content from premium publisher sites. The following is explicitly not allowed:Digital currency exchangesICOsInvestment and trading adviceHowever, selected countries may decide to run cryptocurrency offers that they deem are valid in their country only. Such offers can be promoted by managed accounts only, and upon verification by our team.
[H4] Gambling
Promotions of gambling, or of sites where gambling is facilitated, are generally prohibited. The exceptions are when targeting the United Kingdom and the United States, where certain forms of gambling, such as online casinos, sports betting, and fantasy sports, are accepted. Rummy and Fantasy cricket are also accepted for campaigns targeting India.The following services or promotions are accepted:Apps promoting free games (such as "social casinos")Physical casinos (as destinations)State-run lotteries
[H4] Negative Earned Media
Direct competitors cannot promote negative earned media or content that defames or otherwise compromises an industry competitor
[H4] Political Advertisements
Political content must comply with the local legislation and legal requirements including and mandated “election silence periods” for any geographic areas that they target.Required disclosure(s):All political ads must contain clear disclosure(s) of who has paid for the ad and whether or not it was authorized by a candidate and/or organization on the landing page or during the video.The landing page and the site name for the ad should identify: "Paid for by Candidate X for President", "Paid for by the Committee on Democratic Ideals" or any other disclosure requirements in accordance with local legislation and/or legal requirements.In the site name, the "Paid for by" element can be omitted unless the organization promotes third-party material.The landing page must include a link to contact information for the organization.All political ads that are in full or in part AI generated must be clearly labelled, including in accordance with local legislation and legal requirements, where applicable.Focus on Facts - Content should contain only stories/positions that are based on facts.Prevent our Affiliation: - Political advertising cannot give the appearance that we promote any particular candidate, party, or political agenda.Prohibited Political Ads:Political ads which contain or are focused on sensitive health information (including campaigns relating to abortion rights), anti-voting and ethnicity are not allowed.Outside of clearly disclosed political ads (as defined above), taking or expressing political stands is not allowed.Be Respectful - Ads must not humiliate, disparage, mislead or incite against a candidate, party, or population group. All information must be based on fact.Headlines - Content may include political groups or leanings in the headline, as long as paid sponsorship is clearly disclosed. Stance language is authorized as long as it does not discriminate against any group, person, or belief.Image/Video Content - When selecting any content, including images and/or videos for your political ads please ensure they are relevant to the political ads or cause you are promoting and are not misleading.Not considered a political ad - Ads that promote products or services, including promotional political merchandise like t-shirts, or ads by news organizations promoting their coverage of federal election campaigns, candidates, or current elected federal officeholders.
[H4] Fundraising
Personal fundraising for individuals (e.g. raising money for a sick person) is not allowedGeneral fundraising for businesses and/or products is acceptable
[H2] Landing Page Guidelines
[H4] Respect the Consumer Browsing Experience
Advertisers must respect a reasonable ad refresh rate: no auto ad refresh above 3x per minuteAdvertisers must respect a reasonable ad density: pages must not have ad density of more than 5 ad placements per viewport, and no more than 1 video player per viewport
[H4] Advertising Policies
Clear Disclosure Required:"Advertisement" or "Advertorial" must appear clearly and prominently at the top of applicable pages. Disclosures must appear in a placement, color, and font size that is easily read by a readerAffiliate marketing sites must clearly disclose any financial relationship between the site and sponsoring advertiser in accordance with governing guidelinesNo Excessive Overlays or Pop-Ups:A user must be able to easily close any popup advertisements or overlays that appear in connection with the landing pageNo Misleading Advertising Techniques:Fake testimonialsFake comments"Too good to be true" statements or unsubstantiated claimsFake social media iconsFake navigation or text/images that make a user think that it is a larger editorial siteFake earned media logosAuto refreshing date stamps to the current dateFalse 3rd party endorsements by celebrities or othersFalse rumors about any person/celebrityScare tactics to encourage users to take a specific actionCountdown clocks that make a user think the offer expires (when it doesn't)RequiredPrivacy Policy linkContact Us link/sectionAll landing pages should have a "Contact Us" section with an actual email address, phone number, or physical address. An empty form to email the site owners is not enough.Financial landing pages should include an actual physical address.Landing pages that are promoted in Germany, Austria, and/or Switzerland (D/A/CH region) must include an Impressum (imprint) as required by the German Telemediengesetz (TMD).Landing pages that are promoted in France must comply with the ARPP CodesHealth - and finance-related advertorials may require a footer disclaimer. Here are several commonly used examples:HealthThis product is not intended to diagnose, treat, cure, or prevent any disease.Results may vary / may not be typical. Reviews or testimonials may be fictionalized.['Results may vary' or'Results may not be typical' should also be placed next to any before/after images on the landing page.]This information does not constitute medical advice and it should not be relied upon as such. Consult with your doctor before modifying your regular medical regime.FinanceThis is not considered to be investment advice.Testimonials/success stories may be fictionalized / should not be viewed as expected results.Video players on landing pages should feature proper functionality (pause and mute buttons, a time bar, and a slider). The landing page should also describe the contents of the video.
[H4] Authenticity
Content cannot be copied from another site or violate copyrights. Any plagiarized content without clear disclosure of authorship will not be allowed.Content should not include trademarks or logos that are confusingly similar in design to that of third partiesLinks in content must be labeled accurately and must link to the page or pages reasonably expected by the reader
[H4] Competitor Widgets
Additional sites may also be required to display our widget for all our referring traffic
[H4] Timeliness
Content must be current and feature up-to-date information
[H2] Headline and Source Guidelines
[H6] The following is prohibited:
[H4] Inaccurate, Misleading, or Overly Sensational Headlines
Does not accurately depict the contentExaggerates or embellishes the content"Too good to be true" headlines (i.e. "One weird trick that will help you lose that belly fat")
[H4] Offensive Headlines
Contains offensive words in any languageEmploys sexual/violent/explicit language that sensationalizes content
[H4] Excessive or Missing Capitalization
Do not use excessive capitalization within single words, such as in "LEARN MORE." A correct replacement would be "Learn more" or "Learn More."It is acceptable to capitalize an entire word if it is a title introducing the content type, such as "VIDEO:" or "PHOTOS:", or if it is a trademarked brand name, an acronym, or a common abbreviation, such as "NASA."Always capitalize the first letter of the headline.
[H4] Incorrect Grammar
Observe correct verb tenses, subject-verb agreements, and spellingUse correct spacing (e.g. no missing or excessive spaces between words or punctuation)
[H4] Excessive Punctuation & Symbols
Refrain from inappropriate, aggressive, or tasteless punctuation in headlinesRepeated punctuation (i.e. "?!?!") or symbols are not permittedThe use of emojis of any kind is prohibited in the titles.
[H6] T

[H1] 0.1B
Monthly Consumers
[H1] 1K
Premium Media Environments
[H1] 1B
Exclusive Daily Impressions
[H3] Harness Decades of Performance Expertise to Drive Growth
[H6] AI-powered outcomes
Boost engagement and conversions with automated bidding strategies that predict your most responsive audience and optimize outcomes.
[H6] High-impact reach
Tap into premium ad space with trusted partners, backed by automated fraud protection to maximise ROI.
[H6] Performance-driven creatives
Drive conversions with tailored, engaging ad formats and scalable creative automation.
[H2] Boost revenues with Advanced Outcomes
Automated bidding strategies that seamlessly achieve your goals with predicted conversion and engagement outcomes–now enhanced by full-page insights and a deeper understanding of customer journeys.Get Started
[H3] 4B
Signals per minute
[H5] Maximize conversion within your budget
[H6] Predictive Intelligence, to deliver meaningful outcomes
[H2] Built On Unique, Scaled Data Assets
Deep, code-on-page integrations with 10,000 media partners
[H2] Accelerate Performance with Impactful Creatives
Drive results with tailored messages, engaging ad formats, and scalable creative automation to maximise clicks and conversions.
[H2] Performance-Driven Ad Formats
Explore performance-driven Ad Formats, designed to captivate audiences, drive measurable results, and connect brands with the right audience at the perfect moment.
[H6] Clip
[H6] App Install

[H6] Carousel
[H6] Standard Native
Swipe to see moreAd Specs
[H2] Simple Campaign Setups & Superior Account Management
Easily harness the power of our platform to grow your business, backed by a leading account management team to enhance your performance strategy.
[H6] Expert account management
[H6] Flexible and user-friendly dashboard
[H6] Real-time reporting and campaign insights
[H6] Automated outcome and creative optimization
[H6] Work with us
[H2] Start Your Campaign Today!
Create my Campaign

All

Native

Video

High-Impact Display

Standard Display

Native

[H2]
Standard Native

Promote your business and drive performance with Outbrain’s classic native ads.

Managed
Programmatic

Image:
PNG, JPG (1200 x 800px)

Max image weight:
2.5 MB

Title:
100 characters maximum (60 recommended)

Brand name:
60 characters maximum

CTA (optional):
Selected from predefined list (10 languages supported)

Description (optional):
150 characters maximum

Placement:
In the Feed

Devices:
All

Best for:
Consideration, Performance

Native

[H2]
Clip

Drive higher consideration and performance with animated ad experiences.

Managed

File:
GIF or MP4 (3:2 ratio*, up to 30MB)

Length:
15 sec max** (x3 or x1 loop)

Title:
60 recommended, 90 max

Brand name:
25 characters

CTA:
Selected from predefined list (10 languages supported)

Best for:
Consideration, Performance

Devices:
All

Placement:
In the Feed

*
If the ratio is different or doesn’t match the widget size, a blurred padding is added.

Native

[H2]
App Install

Grow your business by driving more installs from the most relevant, high value users.

Managed

Image:
Up to 1200px, in a 1:1 ratio (display size is 300x300px)

GIF:
Maximum file size of 12 MB

Title:
100 characters

Brand name:
50 characters

Image format:
JPG, PNG

Main image weight:
max 2.5 MB

CTA:
Selected from predefined list (10 languages supported)

Brand logo:
Minimum 40x40px, maximum 400x400px, 1:1 ratio

App Store Average Rating (Optional):
App store product ID for both Android and iOS

Best for:
Performance

Devices:
Mobile

Placement:
In the Feed

Native

[H2]
Carousel

Showcase your products and tell a story with a social experience.

Managed

Image:
JPG or PNG, 1:1 ratio, min 300px, max 1200px

Max image/video weight:
Image up to 2.5 MB, gif/mp4 up to 30MB

Main title:
100 characters (60 recommended)

Card title:
100 characters

Brand name:
60 characters

CTA:
Select from a dropdown list of 20+ options

Brand logo:
1:1 ratio, min. 40px, max 400px

Card URL:
Mandatory

Number of cards:
3 min, 10 max

Best for:
Consideration, Performance

Devices:
All

Placement:
In the Feed

Video

[H2]
Pre-Roll Video

Introduce your brand at relevant moments with context-powered pre roll video within premium editorial content.

Managed
Programmatic

File types:
avi, mov, mp4, m4v, mpeg, mpg, webm, wmv

Tags suppoted:
VAST 2.0, 3.0, 4.x, VPAID 2.0

Video size:
Up to 100 MB

Video length:
Up to 60s

Aspect ratio:
Landscape/horizontal: 16:9 or 4:3

Click Through URL:
Mandatory

Impression tracker:
Optional

Tracking:
Must be HTTPS (able to serve via SSL)

Branded player (optional):
JPG, PNG (+font files if required)

Companion ad (optional):
JPG or PNG, 350x50, click through mandatory

Best for:
Awareness

Devices:
All

Placement:
Above the Feed

Video

[H2]
Outstream Video

Boost video views and brand awareness at the right moment.

Managed
Programmatic

File types:
mp4, .mpeg, .mpg, .mov, .3gp, .avi (mp4 - H264 AAC recommended)

Tags supported:
VAST 2.0, 3.0, 4.0, / VPAID 2.0 (must be encapsulated into a VAST)

Video size:
1MB min, 250 MB max

Video length:
Up to 60s

Aspect ratio:
Landscape (16:9, 1.91:1, or 4:3), Vertical (9:16, 1:1.91 or 4:3), Squared (1:1)

Frame rate:
Up to 30 FPS

Bitrate:
300 Kbps min, 3500 Kbps max

Click Through URL:
Optional (but recommended)

Impression tracker:
Optional

Tracking:
Must be HTTPS (able to serve via SSL)

Best for:
Reach & Scale

Devices:
All

Placement:
In & above the Feed

High-Impact Display

[H2]
High Impact Display

Deliver large-format display experiences that drive greater impact and attention.

Programmatic

File type:
PNG, JPG, MP4

Main image/video weight:
2.5 MB maximum

Main image/video ratio:
1:1.3 (recommended size 1,200 x 1,560) / 1:1 (recommended size 1,200 x 1,200)

Additional assets:
Brand logo ratio: 1x1 (250x250 size recommended), Brand name: 25 characters, Title: 30 characters, Description: 90 characters, CTA: 15 characters

Device:
Mobile only

Variations available:
Native Image, Native Video, Social Image, Social Video, Carousel, Zoom, Panorama

Our team creates your selected variation of High Impact Display formats in the Outbrain Studio. We can also support your own display experiences in your DSP of choice, using HTML5 ad tags or images in size 300x600.

Standard Display

[H2]
Banner

Banner content

Programmatic

Supported format sizes:
300x250, 160x600, 728x90

Image format:
PNG, JPG

Main image weight:
2.5 MB maximum

Best for:
Awareness

Devices:
All