Training Example: Postal – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H2] Equip every team to build strong relationships
[H3] Marketing
Generate more leads with personalized gifting in ABM, field marketing, and brand strategies.Increase conversion rates
[H3] Sales
Increase meetings booked, deal velocity, and close rates with personalized gifts.Personalize your outreach
[H3] Customer Success
Build customer loyalty and advocacy by celebrating milestones and big wins.Connect at the right time
[H3] People Ops
Engage your employees with custom onboarding kits, branded swag, and employee gifts.Build team culture
[H2] Enterprise solutions for go-to-market teams
[IMG: corporate gifting]
[IMG: company swag store]
[IMG: abm gifting solution]
[IMG: corporate gifting marketplace]
Engage your audienceAutomate and integrate your offline programs with a curated, global marketplace.Postal Engage
[IMG: company swag store]
Build brand valueCreate, host, and manage inventory for your swag store of branded, custom items.Postal Brand
[IMG: corporate gifting strategy]
Execute on your ABM strategyLeverage the comprehensive campaign dashboard to help nurture target accounts at scale.Postal ABM
[H2] Connect your favorite apps
Postal works within your go-to-market tech stack, adding the impact of intelligent gifting without adding extra steps to your existing workflowsSee integrations
[IMG: postal integration partners]
[H2] Hear from our flyers
“We leverage Postal to thank customers for participating in our reference program... our ADRs use it to help source leads... we use it to incentivize customers to complete reviews and surveys... we use it for EVERYTHING.”Ray RhodesCo-Founder at UserEvidence“Our marketing and sales playbooks include a small gift card or swag sends, one-off swag sends from AMs and AEs, employee appreciation, direct mail campaigns to increase conference attendance both in person and virtually from the Postal marketplace. 40% of leads who receive a Seismic incentive through Postal end up converting to pipeline.”Mikaela KarcherField Marketing | Events & Deal Support“There are so many ways to use Postal – customer gifting, prospecting, event follow-up, and employee engagement, just to name a few. Everyone can find a way to win with Postal.”Alice SternSenior Marketing Manager“Postal helps speed up my sales cycle and I love it. Allows me to break the ice with purpose. Gifting should mean something. By using Postal I can curate appreciation easily. Compared to other products, no guesswork.”Willie LittleAccount Executive
[H2] From the Postal blog
[IMG: Direct Mail Statistics]
Direct Mail StatisticsDirect Mail
[IMG: Corporate Gifting Statistics: Key Trends & Market Insights]
Corporate Gifting Statistics: Key Trends & Market Insights Gifting
[IMG: Low-Cost, High-Impact: How to Create Effortless Campaigns That Actually Work]
Low-Cost, High-Impact: How to Create Effortless Campaigns That Actually Work
[H2] Get started with Postal
Gift intelligently with one app. Personalize, Send, Measure, and Automate your gifting efforts with ease.Let's Chat
[IMG: corporate gifting strategy]
[H2] FAQ
[H2] What is a gifting platform?
A corporate gifting platform is a versatile solution that simplifies the process of gift selection and delivery within a business context. It provides a centralized hub for businesses to manage and enhance their gifting strategies. These platforms offer a wide range of gift options and packaging choices, allowing for tailored and impactful gifts. By integrating seamlessly with your CRM system, businesses can efficiently automate gift-related tasks, ensuring consistency and saving time.
[H2] Who can use a gifting platform?
Gifting platforms are typically used by businesses for corporate gifting, marketing campaigns, and employee appreciation. However, they can also be used by individuals for personal gift-giving occasions during life events, such as birthdays, anniversaries, and holidays.
[H2] How does a gifting platform work?
Users can browse and select gifts from a curated online marketplace, personalize the gift if desired, and then schedule or send the gift directly to the recipient. Some platforms offer additional features like bulk gifting, automated reminders, and integration with CRM systems.
[H2] What types of gifts can I send through a gifting platform?
Physical products (like gourmet food, branded swag, electronics), digital gifts (like e-gift cards, subscriptions), and experiences (like virtual cooking classes).
[H2] Can I personalize the gifts?
Yes, many gifting platforms offer personalization options, such as adding custom messages, logos, or packaging. Some platforms also allow for bespoke gifts tailored to specific recipient preferences.Postal also offers a complimentary, in-house marketing agency Paper Plane who can custom design gifts for your brand.
[H2] Why should my business use a gifting platform?
Using a gifting platform can streamline the gift-giving process, enhance customer relationships, boost employee morale, and improve brand visibility. It also allows for automation and tracking of gifting campaigns, saving time and resources.
[H2] Can I send gifts to multiple recipients at once?
Yes, using Postal MagicLinks, you can create a link for one single item or a collection of items and include that link in your sending method of choice (email sequences, automated messages, etc.)
[H2] How does a gifting platform integrate with CRM systems?
Integrating with popular CRM systems allows you to automate gift-sending based on customer data, such as anniversaries, birthdays, or important milestones.
[H2] How can a gifting platform help with marketing campaigns?
Gifting platforms can be used to create targeted marketing campaigns by sending personalized gifts to prospects, customers, or partners. This can improve engagement and conversion rates. Gifts can also be incorporated into follow-ups after brand marketing events.
[H2] Is there a way to track the success of my gifting campaigns?
Yes, we provide analytics and reporting tools to track the performance of gifting campaigns, including delivery status, recipient engagement, and ROI.
[H2] How are gifts delivered?
Gifts are typically delivered via standard shipping methods for physical items or electronically for digital gifts.
[H2] How long does it take for a gift to be delivered?
Delivery times vary depending on the type of gift and the recipient’s location. Physical gifts generally take a few days to a week, while digital gifts can be delivered almost instantly.
[H2] What are the costs associated with using a gifting platform?
A gifting platform is a financially responsible method for gifting, as we only charge for gifts that are accepted by the recipient via digital link. Depending on the size of your company and number of users and teams, the price varies. You can expect to budget for an annual platform subscription fee plus the cost of buying the gifts for recipients.
[H2] Can I schedule gifts in advance?
Yes, we allow you to schedule gifts to be sent on a specific date, which is useful for planning around holidays or special occasions. Using a CRM integration, you can also trigger the sending of a gift based on a custom event you set in the platform.
[H2] What happens if a gift doesn’t arrive or is damaged?
Our customer support teams handle issues like late deliveries or damaged items.
[H2] How do I manage my account and recipient information?
Our platform provides an account dashboard where you can manage your personal information, recipient lists, and order history. You can also update or delete data as needed.

[H1] Unlock the gifting solution for every business team
Learn more about Postal and Sendoso2 months to recognized ROI70% email open rates & 62% click rates55-80%+ event attendance rate
[IMG: request a demo of our b2b gifting platform]
[IMG: SAP]
[IMG: 6sense]
[IMG: G2]
[IMG: Uber]
[IMG: Fanduel]
[IMG: Seismic]
“Postal has been a game-changer for me and my reps. It's effortless and built into my team's everyday workflow with the browser extension. Postal helps create relationships pre-sales and continue to build them post-sales. Understanding how it impacts deal cycles is the big ticket item for us.”
[IMG: Seismic 4]
Mike WendahlRegional Vice President, Mid-Market Sales
[IMG: LeanData]
“I have used a couple of corporate gifting tools and Postal is truly *unmatched*. From the ease of sending to the ease of training new senders, the whole experience is enjoyable."
[IMG: LeanData]
Brooke RhoadesCustomer Marketing Manager
[IMG: Demandwell]
“Postal helps speed up my sales cycle and I love it. Allows me to break the ice with purpose. Gifting should mean something. By using Postal I can curate appreciation easily. Compared to other products, no guesswork.”
[IMG: Demandwell]
Willie LittleAccount Executive
[H2] Get started with Postal
Gift intelligently with one app. Personalize, Send, Measure, and Automate your gifting efforts with ease.Let's Chat
[IMG: corporate gifting strategy]

[H2] Personalization through gifting is a proven way to solve these challenges, but disjointed tactics & one-off gifting point solutions aren’t effective.
Historically, implementing a gifting strategy was expensive, time consuming, and created significant lift for teams.
[H2] Outdated tactic
Storing inventory and sending items manuallyUsing a legacy gifting tool or managing logistics and inventory in-houseSending direct from vendors or retailers, giving you no insight into performanceSourcing cheap swag or conference merch from non-vetted suppliersUsing an external marketing agency to create brand kits and swag
[H2] The new way
Manage inventory and send items in a few clicksUse a technology-forward solution that partners with global fulfillment and warehousing expertsOversee logistics and track ROI in the same platform you send from & CRMSource and create sustainable items that your recipients will love from trusted vendorsExecute custom projects for no additional cost & track their effectiveness through one platform
[H1] Start gifting intelligently
Our all-in-one solution built off Postal Engage: the most intelligent and easiest to use Gifting Platform in the industryPostal BrandOffer a branded, online swag storefront for employees and customers to shop. Centrally manage and distribute swag.Postal EngageScale, execute, and track corporate gifting campaigns with ease using Postal's Global Marketplace of small and curated businesses.WarehousingRemove the hassle and logistical pain of warehousing swag and branded items with best-in-class shipping times.Postal ABMOrchestrate targeted, data-driven campaigns using insights from Postal’s intelligent gifting campaign dashboard.Paper Plane AgencyCreate custom-branded projects and experiences through our complimentary creative services agency
[H2] 33
[H2] %
[H2]  of Postal customers have switched from other gifting platforms for:
Consolidation of gifting, direct mail, swag, and warehousing efforts into one platformUnmatched customer support & collaborationEase of useA more sustainable and environmentally friendly approach to giftingReal resultsfrom using PostalLaunch20%more sales meetings bookedMonth 1$80kin closed won revenue within first 30 days of using PostalMonth 22 monthsto recognized ROI from Postal96% of Postal customers report achieving an ROI in platform and cost of items in less than 12 months69%email open rates62%click ratesTriple the industry average open rate and more than 20x click rate (21% open rate and 2.6% click rate according to Mailchimp)60%of ABM campaign goals achieved within one month of launch47.5%conversion rate from landing page view to item acceptance40%conversion rate from item acceptance to pipeline3xhigher lead to opportunity conversion rates
[H2] Hear from our flyers
[IMG: UserEvidence]
“We leverage Postal to thank customers for participating in our reference program... our ADRs use it to help source leads... we use it to incentivize customers to complete reviews and surveys... we use it for EVERYTHING.”
[IMG: UserEvidence]
Ray RhodesCo-Founder at UserEvidence
[IMG: Seismic]
“Our marketing and sales playbooks include a small gift card or swag sends, one-off swag sends from AMs and AEs, employee appreciation, direct mail campaigns to increase conference attendance both in person and virtually from the Postal marketplace. 40% of leads who receive a Seismic incentive through Postal end up converting to pipeline.”
[IMG: Seismic]
Mikaela KarcherField Marketing | Events & Deal Support
[IMG: Evoque]
“There are so many ways to use Postal – customer gifting, prospecting, event follow-up, and employee engagement, just to name a few. Everyone can find a way to win with Postal.”
[IMG: Evoque]
Alice SternSenior Marketing Manager
[IMG: Demandwell]
“Postal helps speed up my sales cycle and I love it. Allows me to break the ice with purpose. Gifting should mean something. By using Postal I can curate appreciation easily. Compared to other products, no guesswork.”
[IMG: Demandwell]
Willie LittleAccount Executive
[IMG: wine gift]
[H2] Get started with Postal
Gift intelligently with one app. Personalize, Send, Measure, and Automate your gifting efforts with ease.Let's Chat

[H1] Gift intelligently
Scale, execute, and track gifting campaigns to grow your business. With Postal’s global online marketplace and AI-powered collections, start sending the perfect item faster and easier.Let's chatGet a demo
[IMG: Gift intelligently]
[IMG: Postal - All-In-One Intelligent Gifting Tool]
[H2] Find the right item for every audience and occasion
Easily find the perfect gift with collections curated by AI or by browsing through our global marketplaceSpin up custom direct mail, handwritten notes, or send a bottle of champagneManage costs and budgets from one systemLearn more
[H2] Scale and track the gifting efforts that are working
See data your way in a customizable dashboardIntegrate with your CRM for a single source of truthAutomate quality sends from your marketing automation or sales engagement toolsLearn more
[IMG: Postal - All-In-One Intelligent Gifting Tool]
[IMG: Postal - All-In-One Intelligent Gifting Tool]
[H2] Customize thousands of branded swag items in-app
Filter by category and find items that fit your budget and timelineDesign and order swag when you need it, without having to purchase huge quantitiesStore items in Postal’s warehouses and send them individually or in bulk from our Warehouse AppLearn more
[H2] Build and nurture meaningful relationships at scale
Deliver personalized experiences that make an impression without leaving your existing workflowTrigger sends from your tech stack for specific milestone actions like contract renewals or birthdaysLearn more
[IMG: Postal - All-In-One Intelligent Gifting Tool]
[H2] Enable every team to connect offline
MarketingGenerate more leads leveraging the offline channel in ABM, field marketing, and brand strategies.SalesIncrease meetings booked, deal velocity, and close rates by personalizing offline touchpoints.Customer SuccessBuild customer loyalty and advocacy by celebrating milestones and big wins.People OpsEngage your employees with custom onboarding kits, branded swag, and employee gifts.
[H2] Enable every team to gift intelligently
MarketingGenerate more leads with personalized gifting in ABM, field marketing, and brand strategies.SalesIncrease meetings booked, deal velocity, and close rates with personalized gifts.Customer SuccessBuild customer loyalty and advocacy by celebrating milestones and big wins.People OpsEngage your employees with custom onboarding kits, branded swag, and employee gifts.
[IMG: fivetran testimonial and headshot]
[IMG: demandwell testimonial and headshot]
[IMG: seismic testimonial and headshot]
[IMG: ACRT testimonial and headshot]
[H2] Hear from our flyers
[IMG: Cobalt]
“We use Postal to send swag, gift cards, and marketplace items to our customers worldwide. Previously we had to rely on spreadsheets to track sends and it was so difficult to ensure customers received what we’d promised them in a timely fashion. Postal has been an absolute game changer for us.”
[IMG: Cobalt 2]
Colleen PateHead of Customer Marketing
[IMG: Sales Assembly]
“The Postal platform is intuitive and the level of client support we receive on an ongoing basis continues to impress. Postal is one of the most valuable platforms we use, and it's backed by the most collaborative and creative team I've seen.”
[IMG: Sales Assembly]
Matthew GreenCRO
[IMG: Fivetran]
"We see 3x meetings convert to opportunities or move to proof of concept if the cadence has an accepted Postal gift."
[IMG: Fivetran 2]
Mikayla Rice-HarveyLead SDR
[IMG: LeanData]
"Sending gifts to customers is easier than ever. The platform is very user-friendly and has a vast selection of items to choose from. With just a few clicks, the gift is sent off and we get a notification once the gift is accepted. This helps to build CSAT while showing our appreciation for their partnership."
[IMG: LeanData 2]
Julie LuongSenior Customer Success Manager
[H2] Learn more about the Postal ecosystem
Postal integrates with the tools you use in your outreach, operations, and reporting to show the impact of the offline and online channels in one place.See integrations
[IMG: Postal integrations]
[H2] Get started with Postal
Gift intelligently with one app. Personalize, Send, Measure, and Automate your gifting efforts with ease.Let's Chat
[IMG: corporate gifting strategy]

[H1] Bring your brand to life
Create a branded company swag storefront available for employees, customers, and raving fans to access online. Postal Brand centralizes, consolidates, and manages the inventory of all your branded items.Let's chatGet a demo
[IMG: Bring your brand to life]
[IMG: Bring Your Brand Store to Life | Postal]
[H2] Easily spin up a publicly available swag store
Add branded items and kits to your store directly from Postal EngageAllow shoppers to complete checkout with payment of choiceLearn more
[H2] Customize your storefront to stay on-brand
Pick your layout theme, then upload brand colors and logosHost your store on the domain of your choiceCreate branded gift cards to allow your customers to go shoppingLearn more
[IMG: Bring Your Brand Store to Life | Postal]
[IMG: Bring Your Brand Store to Life | Postal]
[H2] Design custom-branded swag items in Postal Engage
Add new items to your Postal Brand swag storeChoose from thousands of customizable items that fit your budget and timelineSend to Postal’s warehouses to store with your existing merchLearn more
[H2] Manage inventory of all your branded items
Store all your swag items in one centralized location Track inventory and item sends across all your initiativesLearn more
[IMG: Bring Your Brand Store to Life | Postal]
[H2] Enable every team to connect offline
MarketingGenerate more leads leveraging the offline channel in ABM, field marketing, and brand strategies.SalesIncrease meetings booked, deal velocity, and close rates by personalizing offline touchpoints.Customer SuccessBuild customer loyalty and advocacy by celebrating milestones and big wins.People OpsEngage your employees with custom onboarding kits, branded swag, and employee gifts.
[H2] Enable every team to gift intelligently
MarketingGenerate more leads with personalized gifting in ABM, field marketing, and brand strategies.SalesIncrease meetings booked, deal velocity, and close rates with personalized gifts.Customer SuccessBuild customer loyalty and advocacy by celebrating milestones and big wins.People OpsEngage your employees with custom onboarding kits, branded swag, and employee gifts.
[IMG: fivetran testimonial and headshot]
[IMG: demandwell testimonial and headshot]
[IMG: seismic testimonial and headshot]
[IMG: ACRT testimonial and headshot]
[H2] Hear from our flyers
[IMG: ACRT Services]
"Postal helped to simplify our company's reward and recognition programs. Not only that, but we can run a report after a campaign has been sent, it just works! I checked out other platforms on the market and none could compete."
[IMG: ACRT Services]
Jenna GrayEmployee Engagement Specialist
[IMG: Coterie Insurance]
"Amazing, easiest-to-use offline marketing tool. The products Postal offers are seriously great—nothing hokey or junk that our clients wouldn't love or appreciate. They also can brand many of those items if we want! Our CSM is also extremely attentive and responsive."
[IMG: Coterie Insurance]
Rorie RaimondiProject & Events Coordinator
[H2] Learn more about the Postal ecosystem
Postal integrates with the tools you use in your outreach, operations, and reporting to show the impact of the offline and online channels in one place.See integrations
[IMG: Postal integrations]
[H2] Get started with Postal
Gift intelligently with one app. Personalize, Send, Measure, and Automate your gifting efforts with ease.Let's Chat
[IMG: corporate gifting strategy]

[H1] Account-Based Marketing Strategies: Intelligent Gifting for Enhanced Engagement
Focus your gifting budget on the accounts and people that will drive the most revenue.Let's chatGet a demo
[IMG: Account-Based Marketing Strategies: Intelligent Gifting for Enhanced Engagement]
[IMG: Tailored ABM Solutions: Elevate Engagement with Corporate Gifting]
[H2] Programmatically send direct mail, gifts, and swag to target accounts
Use intent signals from Salesforce to automatically trigger gifting campaignsMake informed decisions throughout the campaign lifecycle with account and contact insightsDeliver an experience that moves the needle when your buying committee is most receptiveLearn more
[H2] Understand engagement and ROI of your campaigns
Build, execute, and track ABM programs at scaleGet visibility into lifetime engagement and spend on an individual or accountTrack campaign success by accounts engaged, revenue generated, and more, in Postal and in SalesforceConnect your online and offline ABM efforts without stitching together data from multiple platformsLearn more
[IMG: Tailored ABM Solutions: Elevate Engagement with Corporate Gifting]
[IMG: Tailored ABM Solutions: Elevate Engagement with Corporate Gifting]
Learn moreLearn more
[IMG: Tailored ABM Solutions: Elevate Engagement with Corporate Gifting]
[H2] Enable every team to connect offline
MarketingGenerate more leads leveraging the offline channel in ABM, field marketing, and brand strategies.SalesIncrease meetings booked, deal velocity, and close rates by personalizing offline touchpoints.Customer SuccessBuild customer loyalty and advocacy by celebrating milestones and big wins.People OpsEngage your employees with custom onboarding kits, branded swag, and employee gifts.
[H2] Enable every team to gift intelligently
MarketingGenerate more leads with personalized gifting in ABM, field marketing, and brand strategies.SalesIncrease meetings booked, deal velocity, and close rates with personalized gifts.Customer SuccessBuild customer loyalty and advocacy by celebrating milestones and big wins.People OpsEngage your employees with custom onboarding kits, branded swag, and employee gifts.
[IMG: fivetran testimonial and headshot]
[IMG: demandwell testimonial and headshot]
[IMG: seismic testimonial and headshot]
[IMG: ACRT testimonial and headshot]
[H2] Hear from our flyers
[IMG: Seismic]
"It is saving me time - which as an AE, my time is my most valuable asset. I love that I can easily find my contacts via Salesforce and send (or mass send) items to differentiate myself in the sales cycle and progress my deals forward."
[IMG: Seismic 6]
Angela LaginessSenior Director Enterprise Sales
[IMG: Coterie Insurance]
“Postal's direct mail capabilities are awesome for our multi-channel marketing campaigns. We are also really excited about the Hubspot and Salesforce integrations as that entralizes our reporting.”
[IMG: Coterie Insurance 2]
Rorie RaimondiProject & Events Coordinator
[H2] Learn more about the Postal ecosystem
Postal integrates with the tools you use in your outreach, operations, and reporting to show the impact of the offline and online channels in one place.See integrations
[IMG: Postal integrations]
[H2] Get started with Postal
Gift intelligently with one app. Personalize, Send, Measure, and Automate your gifting efforts with ease.Let's Chat
[IMG: corporate gifting strategy]