Training Example: Waypost Marketing – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] What's keeping you from

your goals?
[H4] Our standard is excellence without compromise.
If you're looking for a strategic marketing partner who treats your business—and your budget—with respect, partner with Waypost today.

Explore Our Services
View Our Work
[H1] What's keeping you from your growth goals?
[H3] Our standard is excellence without compromise.
If you're looking for a strategic marketing partner who treats your business—and your budget—with respect, partner with Waypost today.Explore Our Services
View Our Work
[H2] Tackle your digital marketing challenges
With offices in Greenville, SC, and Little Rock, AR, we provide web design, digital marketing, and sales support for B2B clients across the Southeast. We identify the biggest challenges to reaching your goals and create unique, ongoing, attainable marketing and sales strategies.
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[H3] Web Design & Performance
We offer web design for companies who value lead generation performance just as much as design and style. We believe your website should look good and convert even better. Our web design solutions are built to appreciate in value over time.
[H3] Digital Marketing & Strategy
There are no cookie-cutter plans for building meaningful relationships. That's why our digital marketing services are strictly strategy-first. Your digital marketing strategy is planned and executed with your specific growth goals in mind.
[H3] Sales Enablement & Support
Lead generation is about getting found and building strong relationships with decision makers. We enable sales departments to close more deals with training, hands-on support, and marketing and sales alignment.
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[H3] Proof of ROI
We seek to provide proof of ROI by including revenue-based KPIs in every strategy. We also avoid long-term contracts to ensure that both sides of any partnership are fully committed to success.
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[H2] Why Waypost?
[H3] We take a holistic, strategy-first approach to marketing.
Our passion isn’t marketing trends, buzzwords, or magic formulas. Our passion is sharing the knowledge we have so that others can be successful too. In our more than 20 years as an agency, we’ve learned what it takes to build a successful company. We don't just know technology — we know business. We are committed to:
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[H5] Building partnerships with our clients
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[H5] Generating growth and prosperity for our clients
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[H5] Being responsible stewards of our clients' budgets

[H2] Real clients.Real results.
We believe that a solid Inbound Marketing strategy is the answer to a lot of questions, so we've collected stories from our clients to prove it.
A commitment to transparency and unrestricted access to analytics dashboards and data built a robust foundation for a successful long-term marketing partnership.Read the Case Study
Implementing a strategic approach to brand visibility and lead nurturing resulted in increased engagement and a tenfold increase total ad impressions.Read the Case Study
Redesigning MedBridge Healthcare's homepage through a well-developed UX strategy lead to a 90.16% increase in total site users and 102.78% increase in sessions.Read the Case Study
An aggressive local SEO approach helped Garrett’s reinforce their physical presence online resulting in organic growth, enhanced keyword ranking, and improved PPC performance.Read the Case Study
A strategy-first approach lead to increased brand authority, an immediate increase in website traffic, an expanded digital footprint, and explosive SEO performance.Read the Case Study
[H3] Let's work on your business and
[H2] growth goals.
Meet Your Future Marketing Team

FORM MEETS FUNCTION
[H2] Branding & Design Portfolio

[H4] Our clients trust us with their brands, and it's easy to see why.
We build beautiful websites that are also powerful lead-generation machines. We create brands that support a defined purpose. We design collateral that speaks to your consumer.Select a client below to see more.
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[H2] What Is Your Greatest Digital Marketing Challenge?
Digital marketing encompasses an overwhelming array of tactics and technologies — a far cry from the days when it was simply a fancy term for “SEO”. If executed well, these activities can all work together to be a powerful engine of growth for your company.We’ve found 3 common obstacles that can keep Digital Marketing from contributing to business growth:
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[H4] Lack of Strategy

You’ve tried to do some digital marketing in-house, but without really knowing what you should be doing, you’re spinning your wheels, wasting resources, and not getting much traction.
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[H4] Lack of Knowledge

You — or someone in your office — has been assigned the marketing “hat.” However, no one really has the necessary expertise, and even with some decent research, you’re no closer to knowing what you don’t know.
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[H4] Lack of Sales Support

Your sales department is operating in a silo. They’re using spreadsheets to keep up with leads, they’re wasting time writing the same emails over and over, and no one in marketing knows or cares what sales’ goals are.
[H6] Jump to:

[H4] Explore our Services
[H6] Jump to:

[H4] Explore our Process
[H6] Jump to:

[H4] Explore our Work
[H2] Our Digital Marketing Services
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[H4] Strategy
Strategy is the core of what we do — choosing the best, most effective tactics and technology to accomplish your business goals.
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[H4] Lead Generation
We implement targeted lead generation campaigns that increase qualified leads and bring your marketing and sales into alignment.
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[H4] SEO
We execute SEO tactics for emerging search habits, such as semantic search and structured data (schema) in accordance with Google’s Best Practices.
[H4] AEO
Waypost helps you show up, get cited, and win the AI sprint before your competitors realize the race has even started.
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[H4] Paid Advertising
We are experts at managing effective paid advertising campaigns across multiple platforms to maximize leads generated with your ad budget.
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[H4] Inbound Marketing
Inbound is the core methodology of our marketing strategy because well-positioned, well-delivered content is still the best way to reach people.
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[H4] Video Strategy & Production
Video is a tool like no other. Consumers prefer it. Platforms prioritize it. We'll work with you to create content that engages and converts.
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[H4] Sales Enablement
Marketing should support and empower your Sales team. We work with you to align those goals and achieve real growth for your company.
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[H4] Email Marketing
We implement processes to make conversations between leads and Sales happen more quickly and organically — all within the bounds of consumer privacy and consent.
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[H4] Social Media
We execute tailored social media strategies that leverage the power of each platform to reach your target audience with the content they need to consume.
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[H4] Technology Stacks
There are thousands of tools for digital marketing... which ones should you use? We’ll assemble the right stack for you with everything you need and nothing you don’t.
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[H4] Event Planning
Digital marketing can elevate the impact an event has on your revenue goals. Let us support you before, during, and following your events!
[H3] Waypost is ready to help.
Our approach to digital marketing is relational, strategic, and innovative. We’re experts in the strategies and tools that will elevate your digital marketing services from dabbling to executing with powerful results. Ready to chat? Give us a call at (864) 288-6162 or request a consultation online.Request a Consultation

[H2] If you build it, they will come?Not without strategy first.
Marketing platforms like HubSpot made it easy for marketers to create and manage content across multiple platforms. They went to great lengths to educate their users on the wonders of Inbound Marketing. Somewhere along the way, however, people started believing that as long as they were following the formula of blogging, social media, and email marketing they would get amazing results.In our years using HubSpot, we have helped dozens of companies achieve amazing growth goals. We’ve seen numbers that look like they came out of a marketing fairy tale, but while HubSpot has been a great help to us in that time, we don’t give the tool credit for the results. The numbers that we’ve achieved for our clients are a direct result of our strategies.Without strategy, inbound marketing will leave you content rich and results poor, and the longer you wait to do anything about it, the harder it becomes to recover. We want to help you get back on the right path, and our strategy and consulting services are designed to do that. Our mission is to empower you to streamline your marketing efforts into effective lead generation.
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HubSpot is an amazing tool, and we are glad to have partnered with them so many years ago. However, Hubspot is only one of over 5000 amazing tools developed in recent years to make life easier for marketers — and a tool is only as effective as the person using it.Business Technology
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[H6] Section One
[H4] Strategy Development
Start with goals and objectives.
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[H6] Section Two
[H4] Delivery Method
Specific objectives designed to help you meet goals.
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[H6] Section Three
[H4] Quarterly Sprints
90-day sprints executed by our team or yours.
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[H6] Section Four
[H4] Consulting & Training
Strategists ready to coach your team.
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[H6] Section Five
[H4] Content Mapping
Structuring your content for the future.
SECTION ONE
[H2] Discovery-Driven Strategy Development
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You can’t successfully market a product that you don’t understand. Business owners are often slow to hand over their marketing or sales strategy to an agency for that very reason. This is why our strategy development always begins with an intense process of discovery. Before we begin our first quarterly plan, we deliver a discovery document that defines and outlines the details of your existing marketing and sales processes. We also do a full study on your target markets, buyers, and buying scenarios.
With this research we can show you how to leverage or supplement the content and resources you already have. Our goal is to improve your positioning and increase your ability to meet growth goals. We can also help you bring your marketing and sales teams into alignment for the strategies we deliver.
Discovery is a process that never really ends. Before each quarterly plan we write — whether it’s the first plan or the thirty-first plan – we revisit that research and apply what we’ve learned to form an even deeper understanding of your business. It’s our goal to make each strategy better than the last one.
[H3] Let us give you a plan to meet your goals.
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SECTION TWO
[H2] Delivery Method
[H3] A great strategy is goal-oriented, focused, and specific.
Any strategy you implement should start with goals and objectives. This is why many inbound marketing strategies from the past several years are starting to fail. “More traffic” is not a quality goal (though it is a good thing!) and “blogging” is not a clear objective. We want to focus on goals that have been customized to your business’s positioning, competition, and growth ambitions — goals that we can quantify and use to define success or failure.As for objectives, we want to form specific objectives that are the best candidates to help you meet your goals. While your goals may be more general, and may even be similar from quarter to quarter, your objectives will vary widely. Each quarter we define specific content and demand generation strategies to attack your goals from new angles.All of this is meant to evolve your brand as a whole. Each success builds a more complete picture of your market and your ideal customer.The strategies we deliver are designed to be implemented over 90-day sprints, and they can be executed by our team or by yours. If at any time along the way you find you need extra help, we offer consulting or even full implementation to keep you on track. We also offer real-time tracking of each goal we’ve set, so you can keep an eye on your progress as you work through each sprint.I find it very difficult to find marketing agencies that can strategically and culturally align with my clients. Most seem more effective at taking money from my clients than they are at making money for my clients. I have found Waypost to be exceptional. Waypost's team has endeavored to align with my client's team strategically and culturally, and their price point is reasonable. It's good to work with an professional agency that so effectively enhances my client's brand. I recommend them, especially if you're using HubSpot.Dr. Joseph Bartosch, Broad Insights
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[H6] Waypost Blog
[H4] Managing Your Marketing Expectations with SMART Goals
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[H6] Waypost Blog
[H4] Crafting a Content Strategy That's Smart
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[H6] Waypost Blog
[H4] 3 Formulas We Use to Track Your Marketing ROI
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SECTION THREE
[H2] Quarterly Sprints
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[H3] We deliver 90 days of clear, goal-driven objectives.

Our position is that you can’t operate on a single formula for long periods of time and expect continuous growth. Your core processes for marketing and sales need to adapt and evolve through constant innovation. We also believe in the importance of regularly defining and measuring success. How else do you determine whether your marketing investments are working for you?
We have adapted our strategy services over time to best serve businesses who want to grow and who expect accountability from their agency partners. Our strategies take the form of quarterly sprints, or 90-day plans. We’ve found this to be the most effective way to take big ambitious goals and break them down into small enough chunks that you can see clear progress (or course-correct if you don’t!) without losing focus.

Our quarterly sprints include specific goals and objectives, as well as all the research and guidance you'll need to complete those objectives and meet your goals.
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SECTION FOUR
[H2] Consulting & Training
[H3] Consulting & HubSpot Training for Your Team

One size fits all? Not with marketing. Your business is unique to you, and your existing sales and marketing team is unique as well. Our focus on any partnership is delivering effective strategies with specific growth goals set in the crosshairs. However, once that strategy is on your desk, we’re happy to help in any way we can.
If your business is equipped to take our 90-day sprint and execute it in-house, we say go for it! We’ll be waiting for you at the finish line with the results and the next 90-day plan. If you don’t have adequate resources available, we’re ready to take any or all of the work and hand it over to our own full-service team. We don’t want our partnership with any client to feel like a hostile takeover. You tell us how much help you need.
Many businesses we work with already have people in place to handle at least a part of our strategies. Some need training to get up to speed. Again, we’re happy to help in any way we can. Our marketing and sales strategists are available to coach your team on any aspect of our strategies. We want to empower in-house teams to be successful, because we think that’s best for your business.
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[H6] Waypost Blog
[H4] 3 Questions To Ask Yourself When Working With A Consultant
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SECTION FIVE
[H2] Content Mapping
[H3] Structure your content for the future — not the past.

If you adopted a content marketing or inbound marketing strategy when they came to prominence 5 years ago, you might have a website today that’s starting to feel bloated or disorganized. Even if things still look fine to you, search engines might be interpreting your content in a way you didn’t intend. In fact, the consensus among SEOs is that there’s simply too much content on the web right now to gain traction with a traditional content creation strategy. In some scenarios, businesses are feeling pressured to hyper-specialize because it’s become impossible to compete in Google’s search results.
Regardless of your current situation, the future of search is steering us in two distinct directions:
Structured Data & Content Organization: There’s an increasing popularity of voice search and a significant uptick in Google’s use of structured data (Schema markup). Extremely well-organized content that prioritizes technical factors is getting a big boost in search results. We see this trend continuing to the point that any content that lacks proper technical markup may never have a chance of making an impact in your search rankings. If you’re planning a redesign, or if you’re starting to lose control of your content organization, you need to have a strategy for content restructuring.
Platform-based Content: Apart from your company website, platform-based content publishing is still a great strategy for effectively reaching your audience. However, platform-based content publishing is very difficult when compared with traditional publishing on your own website. Most platforms give priority to video content, and social platforms require regular publishing in order to keep your place in line.
It sounds weird to say, but at this point in time, a big question that your web strategy needs to answer is, “How important is my website content compared to my other platforms?” We aren’t suggesting that you ditch your website (or stop publishing new content). However, it’s clear that the way web content is indexed and served is quickly shifting. Most people aren’t ready for that change.As content volumes increase . . . brands will have to get to grips with the fact that embracing content creation will not be a [cure-all solution].Patricio Robles, eConsultancy
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[H6] Waypost Blog
[H4] 6 Technical SEO Factors You Can't Afford to Get Wrong
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[H6] Case Study
[H4] TPM. Inc.
Cutting total pages by 80% results in 446% increase in form submissions, 15% decrease in bounce rate, 14% increase in pages per session.Back to top

[H2] Fuel powerful growth with a comprehensive brand development strategy.
What is brand development? A fully developed brand forms the foundation of your business. Our brand development strategies refine and document the intangible qualities that make up your business. Your company’s purpose, mission, vision, values, culture, positioning, tone, and visual identity will all align and become the most valuable assets to your company.Without a strong brand foundation, you’ll fail to make meaningful connections with the people you are trying to serve. At Waypost, we offer several in-depth brand development services that we can execute individually or together.
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23%
[H3] increase in revenue
Presenting a brand consistently across all platforms can increase revenue by up to 23%. (Forbes)
View Our Branding Portfolio
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[H3] Brand Purpose
Find your "WHY."
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[H3] Brand Positioning
Communicate your value.
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[H3] Brand Identity
Craft a clear, cohesive visual identity.
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[H3] Branded Spaces
Coming soon!
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[H3] After our initial meeting, I knew right away that this was the team I wanted to work with in launching our business.
The blend of professional service and warm personal touch made the entire experience incredibly rewarding. I'm super grateful to have worked with them in creating our brand, our voice and our vision as a company. Hands down, my collaboration with Waypost has been an exceptional experience.—Brad Toews, Owner & Founder of Foothills Solar Plus
[H3] Let's build your brand.
If you’re ready to experience powerful growth fueled by a purpose-driven brand, reach out to us today.Our team of strategists and creative experts are ready to help you find your “why” and build an impactful visual identity for your company. Give us a call at (864) 288-6162 or contact us online to learn more about how our Brand Development services can help you grow your business.Request a Consultation

[H2] Web Design Services That Drive Leads
Beautiful sites are nice, but your site has the power to be so much more than merely a nice-looking brochure that lives on the internet.
[H3] With Waypost's web design services, your site can become a powerful lead-generation machine.
When you choose Waypost as your web design agency, we will start by determining what the site needs to do and how it should accomplish that goal. In short, we build a strategy.Our web design strategies are created to inform more than just the initial design. We will complete an intensive Discovery Project to develop a thorough understanding of your company’s mission, sales processes, target audience, and any obstacles you’re currently facing in generating leads. Most of all, we want to deliver a long-term plan for success to guide your future decision making.Ready to start? Contact us now
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90%
[H3] conversion rate increase
Within 3 months of launching Vista's website redesign, we saw a site-wide 90% increase in conversion rate.
Vista Developers Case Study
MedBridge HealthcareRadiansUS&SAIRSYS
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Center for Community Services
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GPN Architecture
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KDS Properties
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Grove Ozment
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Fostering Great Ideas
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Bluestein Attorneys
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Vista Developers
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CPC Floor CoatingsGo With Garretts
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Greenville Fence
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Jeffries Law Firm
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Ken’s Plumbing
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Nason Accounting
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City of Newberry
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Solutions ITW
[H3] Your web design strategy may include:
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[H4] Detailed Site Objectives
A forward-facing vision of all the ways your website will contribute to revenue growth and relationship building.
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[H4] KPIs & Metrics
Unique, detailed metrics we will use to measure your website ROI and determine the direction of your ongoing strategies.
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[H4] A Complete Content Map
A breakdown of topics and subtopics that we use to guide your long-term content strategies.
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[H4] Content Outlines
Detailed outlines of all your initial web content, including conversion mapping and internal linking strategies.
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[H4] Conversion Funnels
Buying scenarios and conversion maps for all of your buyer personas.
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[H4] Buyer Personas
Researched documentation on your top specific target audiences.
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[H4] Tone & Positioning Guides
Style guides for your content creators to maintain a consistent tone and establish a strong position in your market.
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[H4] Competitor Analysis
A comparison between your current site and your closest competitors to measure what they’re doing and how you stack up.
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[H4] Visibility Report
A report that gives a high-level view of how easily you’re currently being found on the web.
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[H3] We hired Waypost to design a new website and to handle the inbound marketing needs of our company.
Doug and his team have been professional, dependable, upfront and knowledgable through the process of the website design. We could not be more pleased with the results! Their skilled inbound marketing staff have helped us improve our search result standings, giving us a greater web presence and an edge over the competition. Thank you Waypost, well done!—Hal Garrett, Garrett's Golf Cars
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[H6] Waypost Blog
[H4] What is a Website Visitor Worth?
[H2] Web Design Solutions
[H3] Our web design solutions are built to appreciate in value over time.
A web design project is never one-and-done. Your users and popular search engines prioritize fresh content that represents your company well. Our growth-driven approach to design means that we are constantly iterating and improving the user experience based on the metrics we define in your web strategy and ongoing content strategies.
[H3] Transparent, Platform-Based Web Design and Development
Your website should be accessible – not just to your audience – but to you as well. This is why we choose to develop most of our websites on the WordPress platform. WordPress is an open-source, highly supported content management system that offers ease of access for users of all experience levels.Because we don’t believe in long-term marketing contracts, we think you deserve the same freedom when it comes to your website. Our development team works hard to make sure that your website is able to be supported by anyone you may choose – not just us.Some of our clients want or need something different than WordPress. Our team has deep experience with most popular website platforms, including HubSpot CMS and many more.Whatever you need from your web design team, we want to offer you the solution that works best for you for years to come.
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Meet Your Future Team
[H2] The Waypost team is committed to delivering exceptional web strategies and beautifully functional websites.
Every web strategy is unique, and every company is uniquely equipped. Our team is equipped to pinpoint your own strengths and weaknesses and offer support where you need it most.
[H3] Doug Fowler
[H6] President
[H3] Michelle Griggs
[H6] Vice President & Creative Director
[H3] Sam Gerdt
[H6] Director of Business Technology
[H3] Danielle Tebo
[H6] Director of Client Services
[H3] Larisa Aslanyan
[H6] Demand Generation Analyst
[H3] Karen León
[H6] Brand Communication Specialist
[H3] Paul Michael Garrison
[H6] Content & SEO Specialist
[H3] Sydney Hopkins
[H6] Marketing Coordinator
[H3] Reid Jackson
[H6] Marketing Coordinator

[H3] Let's Talk
We can help, but first we need to fully understand your situation. When you request a consultation, you’ll get at least 15-20 minutes with one of our experts. We’ll discuss your challenges and goals and see how we can work together. Learn more about web design services from Waypost today.