Training Example: The SEO School – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1]
Learn SEO at The SEO School
The Easy Way To Get Found Online!
JOIN THE SEO SPRINT

[H3]
Hi I’m Karen,
Your SEO Queen® who believes in fluff-free advice, practical tips and real talk when it comes to getting found on Google.
As a business owner, you’ll know how tricky it is to get the right eyeballs on your website. But all that is about to change for you.
I’ve been mastering this Google game since 2003 and I’m here to put the power of search in your hands. If you’re a small business owner, website developer, VA superstar or a tradies wife who wants to DIY your SEO and get more Google Goodness, then my SEO courses and resources are perfect for you.

[H3]
How can I help?

FREE Community
Are you frustrated customers can’t find your website?
Join my FREE online community for SEO tips!

JOIN THE COMMUNITY

seo Freebies
Are you the best kept secret on the internet?
It’s time to change all that with my DIY SEO freebies!

Get SEO Freebies

The SEO Course
Do you have a website that’s not performing?
Learn SEO and put your website to work!

Learn SEO

[H3]
Why The SEO School®?

You want more eyes on your things.
More visitors to your website, email pings from Paypal or new leads, enquiries and sales.
You want to stop being the world’s best kept secret and get found online, NOW (without having to stress about paying SEO consultants to do work you could DIY).
I get it.
So many business owners have the exact same struggles when it comes to their website, which is why I’ve created a step-by-step SEO Course that’s designed especially for you.
If you want to stop being the best-kept secret in your industry and start being the sought-after success story you know you can be, then this is the SEO course for you.

Get Searched
Find keywords that get search engines on your side

Get Seen
Drive leads to your website and get eyeballs on your offers

Get Sales
Enjoy the sound of Paypal pings as you make more sales!

Get Started On Your SEO Journey...
Buy My SEO Essentials Mini-Course
Learn the basics of keyword research, content optimisation and link building
Buy Now Only $29

[H3]
Learn SEO!

And start punching above your weight!
It doesn’t matter whether you’re a tradie, a restaurant, a supplier, a retail store, a law firm, a consulting agency, whatever – if you’re trying to attract people to your service, or sell more products then my SEO full course can help you make it happen.

Simply by learning how to optimise your website, you can ensure that:

Your business appears at or near the top in the organic results for Google searches (they’re the ones that ‘naturally’ come up when you search, and carry more weight in the eyes of consumers than paid ads), resulting in…
Way more people finding you online, leading to…
More customers, more conversions, and more income

LEARN SEO

Laura McRae3 months agoI just attended Karen’s SEO workshop and it was fantastic. Karen explained SEO in such a clear and practical way, and the steps she shared were easy to follow and implement straight away. I’ve come away feeling much more confident about improving my website and helping the right people find my business online. Thanks so much Karen.Response from the owner:Thanks so much for attending my SEO Workshop and for the lovely feedback, I hope to see your rankings fly now (and you have such a good foundation with your website)Geoff Ivanac3 years agoI attended a workshop provided by Karen recently at the Wanneroo Business Association. Prior to the workshop I had no knowledge of the power of SEO and why it is so important if you are running a business of any size. Karen is a SEO expert and was able to quickly make me realise that I had missing a lot of easy wins for my business and made the complex seem simple. Karen is also very pleasant to work with and empowers you to use SEO to your advantage.Yash jaguar3 years agoGood ? super SEO schoolDanielle Phillips3 years agoSEO superstar - Karen makes SEO attainable for small business owners with her courses.Hamish Clapham3 years agoKaren is incredibly Knowledgeable and presented useful content delivered in a way that is easy to understand for the non tech savvy business owner.Lorenza Minghetti5 years agoWe've been working with Karen for over six months now and we couldn't be happier. Karen is very professional, helpful and reliable. She takes are of SEO, Google Ads and LinkedIn Ads with great results. It's great to have her on board!Simone O'Brien5 years agoKaren and her team are amazing!! We have been working with them for some time now and nothing is too much trouble. They took the time to learn about our industry and are always on point. We could not recommend them highly enough.Response from the owner:Thanks so much for your lovely review Simone, love working with you and Brock on your SEO and getting some great results for your business.Amy Stutt5 years agoMy business has worked with Blue Cherry for a number of years now. Karen and her team have a in-depth understanding of the tourism industry, so is able to pair this knowledge with thier SEO expertise and achieve stated outcomes. Highly reccommend.Response from the owner:Thank you so much for your lovely review, I've love working on your SEOGraham De Villiers5 years agoKaren and the team have always been excellent to deal with and super knowledgeable. Recommended them to anyone who asks meResponse from the owner:Thanks Graham for the review, really appreciate your recommendations.Sarah Morrissey5 years agoTo be honest, my knowledge of SEO is very little so Karen's help, experience and extensive knowledge is invaluable to me and the running of my business, her opinion and advice is valued greatly, every business should have a Karen :0) Thankyou .Response from the owner:Thank you so much Sarah, I think this has got to be one of my favourite reviews :-)Emma McLaren5 years agoAfter meeting online with Karen for an hour, I was able to gain the right direction for my website, SEO and overall growing my business. She gave me lots of little hints and tips, as well as some good quality information. Looking forward to implementing the areas we spoke about.Response from the owner:Glad you enjoyed the session Emma, and great to finally meet you online.Smart Au Pairs5 years agoKaren and her team always deliver. Karen has tons of experience and always comes up with great suggestions :)Response from the owner:Thanks Nicole, really appreciate the review.Lara Ainsworth5 years agoReally grateful for my session last week with Karen. Though the hour went really quickly, for a phone session, it was a very effective and beneficial meeting. I had a bunch of questions that Karen answered quickly, and I was given tips on how to adjust the SEO on each of our pages for improved search rankings. Though our website already ranks very well, Karen gave me great tips on how else to be found online. She sent through a detailed spreadsheet following our phonecall for me to refer to later. Loved the super-friendly, relaxed, professional meeting tone and really appreciate the knowledge imparted. Thanks again Karen. LaraResponse from the owner:Thanks for such a lovely review, it was great to help you learn more about SEO ❤️️Scott Ward5 years agoSuch amazing support and always go above and beyond to make sure your brand or business gets noticed.Response from the owner:Thanks Scott, love working with you on SEO and Google AdsCaitlin Marett5 years agoHad a great 1-1 session with Karen learning all about how best to optimise my Google Ads! She is extremely knowledgeable and explains things really well. Thanks for your patience Karen and for answering all my questions, very happy with how much I learnt. I can see why you are spoken so highly of! ?Response from the owner:Thanks so much for your lovely review Caitlin, glad you enjoyed our session on learning Google Ads.Simone Crankshaw-Miller5 years agoI really enjoyed the SEO workshop I did with Karen. I found it really useful.Response from the owner:Thank you so much for the review, glad you enjoyed the SEO workshop and learnt something newVanessa T5 years agoGreat service!
I highly can recommend Karen!Megan Chalmers6 years agoKaren was very knowledgeable and was able to help me fix my website connection problem very quickly. It was money well spent.Response from the owner:Thanks Megan, so glad I was able to help you with your Google issues, thanks so much for the review.The Cuckoo's Nest Children's Retail Store6 years agoKaren was great help in steering us in the right direction with our webstore. With lots of invaluable tips and pointers for us to work on.Response from the owner:Thanks for the lovely review Teresina, glad I could help you with your SEO.Liliana Amaro (International Sleep Coach)6 years agoI had a consultation and exceed my expectations, all the advice was spotted on and already experiencing the improvements on my business. ThanksEpic Installations6 years agoHave attended a workshop with Karen, and have done a one-on-one zoom meeting. Karen is very easy to understand, easy to talk to, and answered all my questioned thoroughly. I have learnt so much already and look forward to growing my business and working with Karen again soon.Response from the owner:Thanks Jasmin for your review, loved working on your SEO and how we can generate some more enquiries for your website.Tracy OMeara Smith6 years agoKaren is an expert in all things SEO. And after working with Karen I was astounded of how simple the process is when you work with an expert in this field. My SEO results changed for my business in less than a week. Being in the hills its imperative that having local SEO that works -and it does. I am so grateful.I recommend working with Karen without hesitation.Response from the owner:Thanks for your lovely review Tracy, I loved working with you to get better SEO results on your website.Lagotto Shop6 years agoHave attended a few of Karen's workshops both in the class room and online. She is a world of knowledge and passes on valuable tips in an easy to understand format. Highly recommend.Response from the owner:Thanks Alison, I can't wait to see some great SEO results for your website.Rebecca Ockerby6 years agoKaren from Blue Cherry has provide some great tips to improve our Google presence and SEO. I would highly recommend her & Blue Cherry.Response from the owner:Thanks for the review Rebecca, loved helping you with your SEO.Biker Dogs7 years agoJackie Lowater7 years agoKaren's SEO workshop was excellent. I now understand SEO so much better, and have a clear strategy and plan in place to improve my SEO. Thank you Karen!Kristy Morton7 years agoI had a Zoom call with the lovely Karen from Blue Cherry and she was amazing. So knowledgeable on SEO and Google Ads, and so friendly and approachable as well. Highly recommend!Response from the owner:Thanks for the review Kristy, loved chatting to you and let me know if you need any help with Google Ads in the future, I know you have SEO well covered.Nicole Bathurst7 years agoIt was so exciting to have an expert like Karen guide me through Google and make sure I was set up correctly and then how to maximise my reach - invaluable!Response from the owner:Thanks so much for the review Nicole. I'm glad you enjoyed the SEO Session and hope you get some amazing results for your business that offers so much to women.Jo Saunders7 years agoKaren Dauncey runs awesome SEO workshops in Perth as part of the SEO School and as an ASBAS Digital Solutions advisor. She is highly knowledgeable, easy to understand and shares her expertise in a fun friendly way. Great session at the VA Summit in Perth.Response from the owner:Thanks for the review Jo, glad you loved the SEO Workshop I ran for the VA summit, such a great group in the room.Renae Hutcheson7 years agoEven though I have just dealt with Karen on the one occasion the advice that she has given me has been invaluable! and I look forward to implementing what she has recommended and working with her again in the future.Response from the owner:Thanks Renae for a great review, glad you enjoyed our SEO session and look forward to seeing you ranking well on Google in the near future. Let me know if you need any help again in the future.Empress of Order7 years agoI attended one of Karen's SEO workshops recently. Karen is a fabulous presenter and is very knowledgeable. She managed to make the subject easy to understand and I came away knowing what I needed to implement in my business. I'd recommend Karens' workshops in a heartbeat :)Response from the owner:Thanks Marie for the lovely review, glad you enjoyed my SEO Workshop and let me know if you need any help again in the future.Sandra Banks7 years agoKaren is a pleasure to deal with and her workshops are great!Response from the owner:Thank you so much for your lovely review, I loved having you in my SEO Workshop yesterdayJenny Cole7 years agoKaren is a wealth of knowledge and practical wisdom. I would not hesitate to recommend her for all your SEO needsResponse from the owner:Thanks Jenny for your lovely review, I'm happy to have helped you with your SEO.Leonie Stratton7 years agoThank you Karen for all of your guidance and support. The one on one session for Google My Business was fantastic. You were friendly and approachable. Thanks again for your help.Response from the owner:Thanks so much for your lovely review Leonie, it was great working with you. Any other questions please come back for more :-)Jason Squire Autoscreens7 years agoWe have been working with Karen at Blue Cherry for over 9 years, she is the best of the best in SEO and is always ahead of the game. Thanks Karen for all that you do for AutoscreensResponse from the owner:Thank you so much Jason for your lovely review, I have enjoyed being part of your business journey.Janine Davison7 years agoI had the pleasure of meeting Karen online today through a Business Station offer on Facebook. For a small fee, Karen was very generous with the information she gave me regarding problems with my website.
Karen is super-friendly and clearly very experienced with her knowledge around websites, SEO, Google and CMS(s).
I would highly recommend this service as after just one hour I had a lot of "take home" information to set me back on the right track and some extra notes and ideas to follow up my my web developer, emailed to me afterwards. Thank you Karen!Response from the owner:Thanks for your lovely review Janine, I hope your Google rankings have improved as a result.Tuuli Liiskmaa9 years agoStructerre Consulting9 years agoReceived an excellent service from Karen and the Blue Cherry team over the past four years, the best part being their responsiveness and ability to get in and learn our business.Darren Dwyer11 years agoKaren has been looking after our websites for long time , we

[H1]
SEO Course

PLEASE NOTE THIS COURSE IS CURRENTLY NOT ON SALE - PLEASE JOIN
THE SEO SPRINT
FOR SEO COACHING AND TRAINING
The SEO School’s proven DIY SEO course, designed by me, Karen Dauncey—an SEO expert with over 20 years of experience—takes you step-by-step from newbie to confident pro (without getting lost in the black hole of SEO).

Join now

[H2] Does this SOUND LIKE YOU?
→You’re a business owner, and you KNOW your product or service can help people, but they just don’t seem to be landing on your website

→You have a great website that should be ranking well, but it’s underperforming

→You operate in a specific geographical area and want to target your SEO towards local customers

→You’re struggling to generate enough leads (and income) and really wish you could get your business in front of the people who need you most

→You feel like the best-kept secret in your industry: you know you’re great at what you do, yet you don’t get the chance to show your potential customers how awesome you really are

If that all sounds (way too) familiar, don’t worry – you’re not alone. And it doesn’t need to be that way…
Imagine if Google LOVED your site and put you up as one of the TOP results for your industry – every single time someone searched.

That’s the power of a strategic, targeted approach taught by Karen Dauncey in The SEO School’s DIY SEO course. Simply by learning how to optimise your website, you can ensure that:

✔ Your business appears at or near the top in the organic results for Google searches (they’re the ones that ‘naturally’ come up when you search, and carry more weight in the eyes of consumers than paid ads), resulting in…

✔ Way more people finding you online, leading to…

✔ More customers, more conversions, and more income.

All of this is possible with the guidance provided by Karen Dauncey’s DIY SEO course, which walks you through every step to optimising your business website.

[H2] At the end of this DIY SEO course you will be able to:

[H2] Increase your organic website traffic
Get your on-page SEO right, so that every page of your website is optimised and watch as customers who search for your keywords actually land on your website!

[H2] Secure a place in Google’s good books
Yep, it’s not only Santa that has a naughty and nice list! You’ll learn how to get on the RIGHT SIDE of Google so you show up for the search terms you’re targeting.

[H2] Get found online
Get your on-page SEO right, so that every page of your website is optimised and watch as customers who search for your keywords actually land on your website!

[H2] Develop website credibility
Build a network of first-rate, high-quality links – the currency of SEO – and learn how to avoid Google penalties by ensuring that none of your backlinks are dodgy.

[H2] Optimise your keywords
Find the PERFECT keywords for your business to ensure you’re optimising your website for the search terms your potential customers are using.

[H2] Convert your visitors into (paying) customers
You’ll discover the UX secrets that ensure your site is as easy to navigate and use as possible, so that your customers have a great experience (and it’s easy to index for Google.)

[H2] But THAT'S NOT ALL...
The SEO School’s DIY SEO course will give you the skills and confidence to finally generate leads (and income) from your website, and get the eyes of your potential customers on all the things you sell.

[H2] Fact
It doesn’t matter how flashy or fancy your website is; if Google doesn’t know you exist, it means your customers don’t know you exist. If you want to change all this, and stop being the best kept secret in your industry, then it’s time to take action.
Doors are open to join the SEO School

JOIN NOW

[H2] The SEO School
✔ 8 comprehensive modules of SEO learning to get your website ranking

✔ Exclusive Facebook group with 12 months of support for when you get stuck with your SEO

✔ Blueprint for SEO Results spreadsheet to give you a framework to keep on track with your SEO

✔ Videos, Workbooks, Templates & More

✔ AI Prompts To Help You Work Through Your SEO Tasks Faster

✔ Want to know if The SEO School is right for you, book a time to chat

→ MODULE 1

Getting started

→ MODULE 2

Keyword Research for SEO

→ MODULE 3

Google Business Profile+ Local SEO

→ MODULE 4

OptimisingYour Website Content

→ MODULE 5

Website SEO

→ MODULE 6

Technical SEO

→ MODULE 7

Link Building Lab

→ MODULE 8

Blogging+ Content Marketing

[H2] One time payment (Australian Dollars)
$1697

LEARN MORE

[H2] 3 monthly payments (Australian Dollars)
$569

LEARN MORE

[H2] See how I've helped others transform their SEO
Laura McRae3 months agoI just attended Karen’s SEO workshop and it was fantastic. Karen explained SEO in such a clear and practical way, and the steps she shared were easy to follow and implement straight away. I’ve come away feeling much more confident about improving my website and helping the right people find my business online. Thanks so much Karen.Geoff Ivanac3 years agoI attended a workshop provided by Karen recently at the Wanneroo Business Association. Prior to the workshop I had no knowledge of the power of SEO and why it is so important if you are running a business of any size. Karen is a SEO expert and was able to quickly make me realise that I had missing a lot of easy wins for my business and made the complex seem simple. Karen is also very pleasant to work with and empowers you to use SEO to your advantage.Yash jaguar3 years agoGood ? super SEO schoolDanielle Phillips3 years agoSEO superstar - Karen makes SEO attainable for small business owners with her courses.Hamish Clapham3 years agoKaren is incredibly Knowledgeable and presented useful content delivered in a way that is easy to understand for the non tech savvy business owner.Graham De Villiers5 years agoKaren and the team have always been excellent to deal with and super knowledgeable. Recommended them to anyone who asks meSarah Morrissey5 years agoTo be honest, my knowledge of SEO is very little so Karen's help, experience and extensive knowledge is invaluable to me and the running of my business, her opinion and advice is valued greatly, every business should have a Karen :0) Thankyou .Emma McLaren5 years agoAfter meeting online with Karen for an hour, I was able to gain the right direction for my website, SEO and overall growing my business. She gave me lots of little hints and tips, as well as some good quality information. Looking forward to implementing the areas we spoke about.Lara Ainsworth5 years agoReally grateful for my session last week with Karen. Though the hour went really quickly, for a phone session, it was a very effective and beneficial meeting. I had a bunch of questions that Karen answered quickly, and I was given tips on how to adjust the SEO on each of our pages for improved search rankings. Though our website already ranks very well, Karen gave me great tips on how else to be found online. She sent through a detailed spreadsheet following our phonecall for me to refer to later. Loved the super-friendly, relaxed, professional meeting tone and really appreciate the knowledge imparted. Thanks again Karen. LaraScott Ward5 years agoSuch amazing support and always go above and beyond to make sure your brand or business gets noticed.Caitlin Marett5 years agoHad a great 1-1 session with Karen learning all about how best to optimise my Google Ads! She is extremely knowledgeable and explains things really well. Thanks for your patience Karen and for answering all my questions, very happy with how much I learnt. I can see why you are spoken so highly of! ?Simone Crankshaw-Miller5 years agoI really enjoyed the SEO workshop I did with Karen. I found it really useful.Vanessa T5 years agoGreat service!
I highly can recommend Karen!Megan Chalmers6 years agoKaren was very knowledgeable and was able to help me fix my website connection problem very quickly. It was money well spent.The Cuckoo's Nest Children's Retail Store6 years agoKaren was great help in steering us in the right direction with our webstore. With lots of invaluable tips and pointers for us to work on.Liliana Amaro (International Sleep Coach)6 years agoI had a consultation and exceed my expectations, all the advice was spotted on and already experiencing the improvements on my business. ThanksEpic Installations6 years agoHave attended a workshop with Karen, and have done a one-on-one zoom meeting. Karen is very easy to understand, easy to talk to, and answered all my questioned thoroughly. I have learnt so much already and look forward to growing my business and working with Karen again soon.Tracy OMeara Smith6 years agoKaren is an expert in all things SEO. And after working with Karen I was astounded of how simple the process is when you work with an expert in this field. My SEO results changed for my business in less than a week. Being in the hills its imperative that having local SEO that works -and it does. I am so grateful.I recommend working with Karen without hesitation.Lagotto Shop6 years agoHave attended a few of Karen's workshops both in the class room and online. She is a world of knowledge and passes on valuable tips in an easy to understand format. Highly recommend.Biker Dogs7 years agoJackie Lowater7 years agoKaren's SEO workshop was excellent. I now understand SEO so much better, and have a clear strategy and plan in place to improve my SEO. Thank you Karen!Nicole Bathurst7 years agoIt was so exciting to have an expert like Karen guide me through Google and make sure I was set up correctly and then how to maximise my reach - invaluable!Jo Saunders7 years agoKaren Dauncey runs awesome SEO workshops in Perth as part of the SEO School and as an ASBAS Digital Solutions advisor. She is highly knowledgeable, easy to understand and shares her expertise in a fun friendly way. Great session at the VA Summit in Perth.Renae Hutcheson7 years agoEven though I have just dealt with Karen on the one occasion the advice that she has given me has been invaluable! and I look forward to implementing what she has recommended and working with her again in the future.Empress of Order7 years agoI attended one of Karen's SEO workshops recently. Karen is a fabulous presenter and is very knowledgeable. She managed to make the subject easy to understand and I came away knowing what I needed to implement in my business. I'd recommend Karens' workshops in a heartbeat :)Sandra Banks7 years agoKaren is a pleasure to deal with and her workshops are great!Jenny Cole7 years agoKaren is a wealth of knowledge and practical wisdom. I would not hesitate to recommend her for all your SEO needsLeonie Stratton7 years agoThank you Karen for all of your guidance and support. The one on one session for Google My Business was fantastic. You were friendly and approachable. Thanks again for your help.Janine Davison7 years agoI had the pleasure of meeting Karen online today through a Business Station offer on Facebook. For a small fee, Karen was very generous with the information she gave me regarding problems with my website.
Karen is super-friendly and clearly very experienced with her knowledge around websites, SEO, Google and CMS(s).
I would highly recommend this service as after just one hour I had a lot of "take home" information to set me back on the right track and some extra notes and ideas to follow up my my web developer, emailed to me afterwards. Thank you Karen!Tuuli Liiskmaa9 years ago

[H3] There’s a prevailing myth when it comes to using your website to attract customers: ‘if you build it they will come’.
Unfortunately, that’s not how it works – at all. Yet way too many business owners still think and act as though it’s true. They pour a tonne of time and effort into setting up their site, only to start scratching their heads when there’s zero response.
[H3] Here’s why:
Google can’t find and ‘understand’ your website unless you actively give it the right information and the right signals to rank your website well.
If it doesn’t have those signals for your site, you’re just an unknown quantity as far as Google is concerned – it doesn’t know you, it doesn’t trust you, and it definitely isn’t going to send any customers your way. Even if they’d actually be your perfect match…

YEP, THAT’S RIGHT. YOU COULD BE A PLUMBER IN PERTH, AND HAVE A WHOLE HEAP OF POTENTIAL CLIENTS SEARCHING ONLINE FOR EXACTLY THAT: A PLUMBER IN PERTH, Dog grooming London, Virtual assistant Auckland, accounting, bookkeeping, pest control you name, they’re searching for it.

BUT BECAUSE YOU HAVEN’T GIVEN GOOGLE THE RIGHT SIGNALS AND SHOWN IT THAT YOU’RE THE REAL DEAL, YOUR SITE WILL NOT SHOW UP IN THE SEARCH RESULTS FOR ANY OF THOSE WOULD-BE CUSTOMERS.

[H2] IN FACT, AS FAR AS GOOGLE IS CONCERNED, YOUR SITE HARDLY EVEN EXISTS.
That’s why SEO (Search Engine Optimisation) is so important: it’s about optimising your website so that Google – as well as other search engines like Yahoo and Bing – can find you, index you, and send you traffic that converts (i.e. real-life, paying customers). Basically, it’s the ideal scenario for any business owner, and this 8-unit intensive course will show you exactly how to do it for your business website.

JOIN NOW

[H2] SEO One simple tool has never been so profitable!
WILL SHOW YOU HOW TO MAKE SEO WORK FOR YOUR BUSINESS…

[H3] What’s Inside The SEO School
This intensive DIY SEO Course, created by Karen Dauncey, will teach you the tools and techniques of SEO whether you’re a tradie, a restaurant, a consulting firm, a construction company—whatever! If you want more people to come to your website (and become your customers!), this course will show you how to do it.

Here’s what we’ll be covering in my DIY SEO Course…

→MODULE 1

[H2] Getting Started with SEO
We’re going to kick things off by diving into the nuts-and-bolts of how Google actually works. We’ll ensure that your website has the right Google accounts set up so that you can start your SEO journey on the right foot. You’ll also get your first taste of using tracking tools and analytics on your site. We’ll be delving into:

→What is SEO?

→Search Engine Results Page & Personalisation

→Evaluating Opportunities on Google

→Google Algorithms, Penalties and a little bit of history

→EEAT (Expertise Experience, Authority & Trust)

→AI and the Future of SEO

→Measuring Results

→Getting Organised

→MODULE 2

[H2] Keyword Research For SEO
Now that you understand the foundations, it’s time to start learning how to use SEO for your site. The first step? Learning how to undertake keyword research, and learning how to find the RIGHT keywords. This is where we j

[H1]
About

[H3]
Hey there,
I’m Karen, an SEO and Google Ads expert with nearly two decades of experience helping small business owners transform their online presence. I’m passionate about guiding businesses to become digital superstars through strategic, results-focused SEO that genuinely works.
Since 2003, I’ve dedicated myself to mastering the intricacies of SEO and digital marketing, building a reputation as a trusted advisor for small to mid-sized businesses looking to be seen and succeed online. From launching The SEO School, my flagship program, to providing tailored SEO coaching, I’ve developed accessible, practical ways for business owners to elevate their visibility without getting lost in jargon or trends. The SEO School, which I designed with hands-on, actionable learning in mind, is a culmination of everything I’ve learned, created to empower you with the skills you need to tackle SEO independently and effectively.
At Blue Cherry Online Marketing, my SEO and Google Ads agency, I work one-on-one with clients every day, optimising their sites, crafting targeted ad campaigns, and teaching them how to keep up with the ever-changing digital landscape. So, if your website isn’t performing, I get it. I’ve helped hundreds of business owners like you to move past that frustration, getting them real results through SEO that connects with their target audience. Let’s uncover the full potential of your online presence and turn your website into a lead-generating powerhouse.

[H3]
Who am I to tell you about SEO?

Think of me as your SEO Queen®—an SEO trainer and expert with a true passion for taking businesses from hidden to high-performing. As the founder of both Blue Cherry Online Marketing and The SEO School, I’ve spent over 20 years living and breathing SEO. Since the early days when Google was just a new search tool, I’ve been working with websites, crafting SEO strategies that not only get results but help businesses thrive.
Experience is everything in this industry. I’ve optimised over 1,000 websites, managed millions in Google Ads spend, and continually refined my approach based on what actually works. I’ve also built my expertise through a wealth of SEO training and certifications, including a Diploma in Marketing from the Chartered Institute of Marketing in the UK. On top of that, I regularly deliver SEO workshops for Local, State, and Federal Government programs, including ASBAS Digital Solutions and the SBDC, helping business owners navigate the digital landscape with confidence.
I’ve been honoured to share my expertise as a guest speaker on platforms like ABC Radio and at international SEO conferences. Whether it’s working one-on-one with clients, teaching in The SEO School, or guiding small businesses through Local SEO Results (my specialised course for local optimisation), I’m committed to making SEO clear, practical, and impactful for you. Plus, as co-owner of the Digital Mums Directory, I’m helping service-based female business owners connect with clients through visibility-enhancing, SEO-boosting strategies.
Trust me when I say, I know SEO—inside and out. I’m here to help you go from being the world’s best-kept secret to a brand that’s fully booked, thriving, and ranking on Google like never before.

[H4]
Google Partner

Along with my SEO expertise and advanced SEO training, being a Google Partner and expert in SEO means I get asked to speak at conferences such as…

The SEO Queen®
Over the last two decades, as an SEO expert, I’ve been on the frontline of SEO, field-testing best practices with clients large and small. My depth of knowledge, combined with my SEO coaching, allows me to deliver trusted strategies and practical tools through my courses—Local SEO Results, my specialised local SEO course, and The SEO School®, my comprehensive DIY SEO training programme.

Why The SEO School ®?
I created The SEO School ® because I’ve seen how hard it can be to DIY your SEO alone, from understanding the terminology (I mean, what’s a meta tag when it’s at home!?) to keeping up to date with algorithm changes, it can be a minefield without a guide.
The SEO School ® is here to change all that.
It’s here you’ll learn the simple steps to make SEO work for you whether you’re a local, national and or international business.

My Life beyond SEO
It must sound as if I’m geeking out all day on SEO. Truth is, it’s a big part of my life because I get a thrill seeing people winning on Google, but I created my business to bring me freedom.

[H4]
Freedom to..

Walk on the beach with my dog everyday

Take stay-cation breaks with my daughter

Kick-back and binge watch plane docos with my son

And I’m guessing that’s why you created your business too?
Freedom is a powerful motivator, and in helping you get found online with my SEO Course, I hope you can take a step closer to finding your definition of freedom.
LET’S TALK

[H3]
As Featured In

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[H1]
The Blog

I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.
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16 Essential Keyword Tips for Better SEO (2025 Guide)
November 18, 2025
Summary: How to Use Keywords for Better SEO in 2025 Keywords remain one of the strongest signals search engines and AI tools use to understand your content. This guide explains how to research profitable keywords, match search intent, and strategically place keywords across your site to rank in Google and appear in AI Overviews and […]

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Why EEAT Matters More Than Ever in 2025
September 4, 2025
When I first started in SEO back in 2003, the rules were simple: stuff enough keywords on a page, get a few backlinks, and you had a decent chance of ranking on Google. Fast forward 20+ years and the landscape couldn’t look more different. Yet one thing has never changed: Google’s mission to serve the […]

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SEO is Evolving – And So Are We
August 21, 2025
If you’ve been following The SEO School for a while, you’ll know that my mission has always been to give business owners practical, no-nonsense SEO training they can actually use. The SEO industry is constantly shifting, and so are the tools and strategies I teach. That’s why it’s time for some changes at The SEO […]

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Black Friday SEO Deals to Skyrocket Your Website’s Success
November 21, 2024
It’s Black Friday, and I’ve got some incredible offers to help you take control of your SEO and finally get your website noticed by Google! Whether you’re just starting out or ready to go all-in, these deals are designed to help you rank higher, attract your dream customers, and grow your business online. All offers […]

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The Power Of Local SEO
December 5, 2023
We talk about how technology and digital communications have literally put the whole world at our fingertips, but the reality is that we still love local.  And that’s why we have to love local when it comes to SEO. Why does local SEO matter? Local SEO is important because the days of relying on a Yellow Pages

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8 Ways To AI-Proof Your Content
October 6, 2023
AI is on everyone’s lips.  All the talk is about what AI can do and what it is going to be able to do. Some people even have it taking over the whole world, sending humans into a life of servitude to machines and computer systems.  Should we fear the future?  If you’re a content creator, here’s some good news.  This

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Why You Need Backlinks For Great SEO
August 6, 2023
It’s no secret that SEO requires a multi-pronged approach in order to be effective. Some elements are simple and easy to implement while others require more technical expertise, but each one plays a role in great SEO. This article covers one of the most important elements of SEO…backlinks. Backlinks are links to

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50 Ways To Generate Ideas For Your Business Blog
June 11, 2023
Business blogging is more important now than ever, and should really be something that is prioritised. It can help you become an expert in your industry, thereby building up your business reputation not only online but in the real world too. But brainstorming business blog topics can be a real chore and I know this

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Why You Should Be Using Google Posts
June 4, 2023
Google Business Profile posts are surprisingly effective – yet they’re also surprisingly underutilised and underrated. Whilst most businesses claim their Google Business Profiles – that’s often where it ends.  The real value lies in optimising your GBP profile, and part of this includes uploading regular GBP posts

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Extra ‘E’ in ‘E-A-T’ shows Google has an appetite for experience
March 6, 2023
If you take your SEO seriously, you’ll know about the concept of E-A-T.  E-A-T stands for Expertise-Authority-Trust and it forms part of the Search Quality Evaluator guidelines that Google uses to evaluate the credibility and standing of web pages, of the author of the content and of the website as a whole.  You

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16 Great Keyword Tips for WordPress SEO
February 20, 2023
WordPress is widely regarded as the world’s best content management system for SEO largely because the basic structure is very search-engine friendly plus there are plenty of options for additional optimisation using plugins and themes. While SEO can get technical, you don’t need to be a tech-wiz to optimise

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5 Reasons Why You Need Local SEO
February 13, 2023
Are you a local business trying to make your mark on the digital landscape? If so, you’re in luck! Local SEO is an invaluable way to leverage your online presence and reach potential customers. In this article, we’ll discuss five reasons why local SEO is essential for any business looking to succeed in the digital age.

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The SEO School

Privacy Policy

This policy outlines the way we at The SEO School (ABN 28151447648) collect, hold, use and disclose personal information.
WHAT PERSONAL INFORMATION WE COLLECT & HOW AND WHY WE COLLECT IT?
What personal information do we collect?
The personal information we collect is generally limited to:
name and contact details;
billing information; and
any communications we have.
However, we may also collect information about how you use our website, via third parties.
How do we collect your personal information?
The main way we collect information is when you give it to us, for example, via our website sign up or other forms, via phone, email, when you submit comments or feedback or via social media.
We also use cookies on our website which may identify you and track your actions and pages you visit. This helps make our website work more securely and efficiently, such as enhancing security on our contact form, and storing your information so you don’t have to put it afresh when you visit us again.
At times personal information may also be gathered from third parties, such as Google Analytics or Facebook Pixel. These third parties may use cookies, web beacons and similar technology to collect or receive information about you from our website and elsewhere on the internet.
Why do we collect your personal information?
We need your personal information to:
communicate with you in relation to your enquiry;
conduct our business, and enable your use of our website, products and services; and
in some cases, to comply with our legal obligations such as record keeping.
We also collect personal information to analyse and enhance our business operations and improve your experience with our business. This is used as statistical information to analyse traffic to our website and to customise content and advertising we provide.
You can opt-out of the collection and use of this information by changing your privacy settings or opting out. To opt-out you can go here: https://www.facebook.com/ads/website_custom_audiences/ or here https://tools.google.com/dlpage/gaoptout
WHEN DO WE DISCLOSE PERSONAL INFORMATION & HOW YOU CAN ACCESS IT?
When do we disclose your personal information?
We will take reasonable precautions to protect your personal information, including against loss, unauthorised access, disclosure, misuse or modification. It is kept securely and accessible only to authorised personnel. Information is kept in accordance with our legal record-keeping obligations and then destroyed appropriately. We generally will not disclose your personal information unless:
you consent;
it is required or authorised by law; or
it is reasonably necessary for one of the purposes for which we collect it.
We also disclose your personal information where it is necessary to obtain third-party services, such as analytics, data storage, payment service providers or marketing and advertising services. To protect your personal information we endeavour to ensure that our third-party service providers also comply with the Australian Privacy Principles, but some third parties we use may collect, hold and process personal information overseas.  You can opt-out of the collection and use of this information by changing your privacy settings or opting out.
How can you access or delete your information?
If you want access to your information to correct or have it deleted please email us at karen@theseoschool.com. Except where we are permitted or required by law to withhold it, we will help you. If you consider that we have breached any privacy laws please also email us at karen@theseoschool.com. You can make a complaint with the Office of the Australian Information Commissioner phone on 1300 363 992, online at http://www.oaic.gov.au/privacy/making-a- privacy-complaint or post to: Office of the Australian Information Commissioner, GPO Box 5218, Sydney, NSW 2001.
ADDITIONAL PROVISIONS FOR EUROPEAN CITIZENS
If you are a resident of the European Economic Area (“EEA”) you have certain rights and protections under the GDPR regarding the processing of your personal information. We are a controller under the GDPR as we collect, use and store your personal information to enable us to provide you with our website services and information about them.
We rely on the following lawful means of processing your personal information:
where you have given us valid express consent to use your personal information we will rely on that consent, and only use the personal or sensitive information for the specific purpose for which you have given consent;
where we need comply with the law, or act to in an emergency, we will rely on that lawful means of processing your personal information.
Your Rights
If you are an EEA resident, you have various rights including the right to be informed; right of access; right to rectification; right to object; right to restriction of processing; right to erasure or to be forgotten; right to data portability; and right not to be subject to automated processing.  If you want to access personal information we hold about you, or ask if that the information be corrected, please contact us at karen@theseoschool.com. In some circumstances, you also have a right to object to or ask that we restrict certain processing activities or delete your personal information. If you would like to limit or request deletion of your personal information or exercise any other rights you can do so by contacting us. You can withdraw your consent to our collection or processing of your personal information. You can do so by contacting us at karen@theseoschool.com or by opting out of email newsletter communications by following the instructions in those emails or by clicking unsubscribe. If you withdraw your consent to the use of your personal information, you may not have access to our services, and we might not be able to provide you with our services. In some circumstances where we have a legal basis to do so we may continue to process your information after you have withdrawn consent, for example if it is necessary to comply with an independent legal obligation or if it is necessary to do so to protect our legitimate interest in keeping our services secure.
Security
All personal information stored on our website platform is treated as confidential. It is stored securely and is accessed by authorized personnel only. Our collection is limited in relation to what is necessary, for the purpose for which the personal information is processed, and kept only for so long as is necessary for the purpose for which the personal information was collected. We implement and maintain appropriate technical, security and organisational measures to protect personal information against unauthorized or unlawful processing and use, and against accidental loss, destruction, damage, theft or disclosure. We ensure the encryption and pseudonymisation of personal information and we have adequate cybersecurity measures in place. By providing us with your personal information you consent to us disclosing it to third parties who reside outside the EEA countries. We will ensure that those third parties are GDPR compliant.