Training Example: Qualtrics – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] The leader in experience management
Qualtrics makes sense of every signal across your experiences, so you can act when it counts. Stay ahead of your market, earn loyalty in the moments that matter most, and help your people do their best work.

Request demo

[IMG: Woman looking upward while holding a smartphone, overlaid with a Signal sources panel showing 2.1M digital and 1.2M contact center signals, and a Journey highlights card with Browse, Purchase, and Review scores.]

Trusted by leading brands

[H2]
Make experience your biggest advantage

Most companies track experience with disconnected tools. The best ones compete on experience with Qualtrics.

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Accelerated research

[H2] Stay ahead of market shifts

Turn disconnected data into the clear, predictive insights you need to make confident decisions, before competitors seize the moment.

[H3] How Qualtrics helps

On-time insights you can trust

Move at market speed without sacrificing rigor. Qualtrics unifies all your research in one intelligent platform that delivers trusted insights before opportunities pass.

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Validate hypotheses in days, not quarters

Get answers before you commit. Synthetic audiences based on research-grade LLMs validate strategies in hours—test direction, messaging, and creative before launch.

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De-risk every product decision

Test concepts, optimize features, and validate pricing with real market feedback—all before production starts.

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Amplified experiences

[H2] Turn moments into measurable outcomes

Across every channel, Qualtrics helps you turn human signals into intelligent action—and deliver experiences customers feel long after they end.

[H3] How Qualtrics helps:

Resolve friction. Reduce churn.

Listen across every channel. Unify the signals, predict churn, and trigger automated workflows that keep customers coming back.

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Grow revenue at every location

Understand what drives satisfaction at each location, and give all your managers insights and recommended actions on how to improve.

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Deliver resolutions, not just scores

Evolve your voice of the customer program with omnichannel feedback that pushes past the rating to find the deep insight and the right action to take.

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Action at scale

[H2] Drive action everywhere it matters

Automated recommendations and responses, an engaged frontline, and proven expertise—working together to to turn insights into outcomes.

[H3] How Qualtrics helps:

Intelligent automation

Spot high-friction issues and build on quick wins. Automate responses with Experience Agents and route complex cases to the right teams.

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Connected employees

An engaged frontline makes happy customers. Utilize employee insights and action plans that retain talent and boost business outcomes.

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Trusted expertise

Decades of experience management know-how—frameworks, benchmarks, and playbooks—come built-in so you can level up faster.

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[IMG: Smiling customer with Qualtrics automation UI showing an AI-suggested subscription offer and a customer sentiment alert about negative payment flexibility trends.]

[H2] See how we’ve helped leading organizations

[IMG: Shake Shack]

30%

increase in likelihood to recommend

17%

increase in Shack locations

“The Qualtrics platform allows for quick, scalable analysis that can be easily shared to make fast decisions.”
Charles Frankievich
Sr. Director Consumer Insights and Action
Shake Shack

Read the story

See all stories

[IMG: Samsara]

2X

ARR growth

30%

fewer support tickets

“When a fleet manager tells us about a pain point, we don't just log it–we act on it.”
Emma Sopadjieva
Head of Customer Experience Strategy
Samsara

Read the story

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[IMG: Gabb]

50%

lower costs vs traditional research

98%

faster time to insights

“Synthetic data became our “cultural radar,” cutting research timelines from a week to hours.”
Garred Sheppard
Marketing Research Director
Gabb

Read the story

See all stories

[IMG: ServiceNow]

17

connected programs

10K+

automatic follow-up actions

“We’ve elevated our customer experience to new heights across every moment that matters to our customers.”
Matt Lombardi
Global VP of Customer Experience
ServiceNow

Read the story

See all stories

[IMG: Indiana University Online]

17.3%

YOY enrollment increase

95%

satisfaction increase

“Qualtrics helped us make sure our experience lived up to our services.”
Whitnie Powell
Assistant VP, Enrollment Management and Student Services
Indiana University Online

Read the story

See all stories

[H2]
Trust is not a feature. It’s our track record.

We test our security against the toughest, and we measure trust by the company and confidence we keep. Global enterprises, healthcare systems, and governments rely on Qualtrics.

Learn more

[IMG: Security logos]

[H2] The power of connected intelligence
Qualtrics brings signals together across every touchpoint and turns them into clear direction to change outcomes for the better.

[H2] Listen

See every signal across surveys, calls, digital, and service interactions. For quick-turn research, synthetic audiences help you test and learn faster, grounded in real human behavior, not generic web patterns.

[H2] Understand

Go beyond what people said to what it means for your business. Automated text analytics surface themes, sentiment, and risk in the context of history, intent, and impact.

[H2] Act

Move from insight to action while the moment still matters. Experience Agents support teams or step in within guardrails to protect relationships and drive measurable results.

[IMG: Qualtrics AI agent generating a suggested reply to a negative customer review in seconds, with a multi-channel signals dashboard detecting themes including Friction, Loyalty risk, and Billing.]

[IMG: Qualtrics AI agent generating a suggested reply to a negative customer review in seconds, with a multi-channel signals dashboard detecting themes including Friction, Loyalty risk, and Billing.]

[IMG: Qualtrics AI agent generating a suggested reply to a negative customer review in seconds, with a multi-channel signals dashboard detecting themes including Friction, Loyalty risk, and Billing.]

[IMG: A smiling man leaning on a grocery cart in a store aisle, representing the modern retail shopping experience.]

Retail

[H4] Capture every shopper signal, across every channel, at every location.

From the store floor to the digital cart, unify feedback, reviews, and behavioral data across every channel and location—so every team knows exactly what to do to drive loyalty and revenue.

Learn more

[IMG: A smiling man leaning on a grocery cart in a store aisle, representing the modern retail shopping experience.]

[IMG: A smiling hotel staff member warmly shaking hands with a guest while holding a tablet, representing a welcoming hospitality service interaction.]

Travel & hospitality

[H4] Turn every trip into a story worth telling.

Every guest interaction is a chance to earn the next visit. Qualtrics connects property-level signals to the people who can act on them—so exceptional stays become the norm.

Learn more

[IMG: A smiling hotel staff member warmly shaking hands with a guest while holding a tablet, representing a welcoming hospitality service interaction.]

[IMG: A healthcare provider using a stethoscope to examine a smiling baby held by a parent, representing attentive patient care experiences.]

Healthcare

[H4] Better patient experiences and better patient outcomes go hand in hand.

Qualtrics unifies patient, member, and caregiver signals into one AI-powered platform—so healthcare organizations can close loops in real time and build the trust that defines how people feel about their care.

Learn more

[IMG: A healthcare provider using a stethoscope to examine a smiling baby held by a parent, representing attentive patient care experiences.]

[IMG: A financial professional in glasses having a focused advisory conversation with a client across a meeting table.]

Financial services

[H4] In a branch or online, give customers what they need—before they have to ask.

Qualtrics gives financial institutions real-time intelligence across every channel—so you see the problem, close the loop, and protect the relationship before the decision is made.

Learn more

[IMG: A financial professional in glasses having a focused advisory conversation with a client across a meeting table.]

ebook

[H2] 2026 Global Employee Experience Trends

The 2026 Employee Experience Trends Report reveals which changes energize employees versus which exhaust them, where Shadow AI is creating hidden risks, and why your frontline experience is directly shaping customer satisfaction. Get the insights you need to support each group through what's ahead.

Download now

[IMG: Employee Experience Trends 2026]

[H2] Ready to build
unbreakable
loyalty?
Stop reacting to change. Start shaping what customers expect next. With Qualtrics, you don’t just measure experience—you design the moments that make loyalty inevitable.

Request Demo

[H3] Request demo

[H4] Thank you.
We'll be in touch shortly.

[H1]
Featured Customer Stories

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[H3]
Stanford Health Care + Qualtrics

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[H3]
Hilton + Qualtrics

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[H3]
Shake Shack + Qualtrics

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[H3]
ServiceNow + Qualtrics

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[H4]
TruGreen + Qualtrics

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Stanford Health Care

[H4]
Stanford Health Care + Qualtrics

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Cherokee Nation + Qualtrics

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[H1] QUALTRICS PRIVACY POLICY
SEE OUR PRIVACY SNAPSHOT
Qualtrics is the platform for making experience a competitive advantage. The AI-powered platform enables organizations to listen to every signal, understand what it means in context, and take the right action, for the right person, in the right moment. Thousands of the world's leading organizations, at the highest levels of government and business, trust Qualtrics to turn understanding into action that delivers measurable results.
Qualtrics is co-headquartered in Provo, Utah and Seattle. To learn more, please visit qualtrics.com.
Qualtrics’ data protection officer can be reached at privacy@qualtrics.com.
This Privacy Policy explains how we handle the personal information of business customer representatives, our website visitors, and other users in connection with our websites and services.
This Privacy Policy does not apply to personal information that we process on behalf of our customers, such as information collected using the Qualtrics XM Platform®. We process that information as instructed by our customers, in our capacity as a service provider/data processor, in accordance with the terms of our customer agreements. Last Updated: April 23, 2026.
[H3] Personal Information We Collect
Personal information you provide:
Contact details and account information, such as your first and last name, organization name, mailing address, email address and phone number.
Financial and payment information, such as your costs, sales, and royalty earnings, as well as your bank account, billing or other financial information, and transaction history, in order to facilitate payments to or by you.
Communications that we exchange with you, such as when you contact us with questions, feedback or otherwise.
Marketing data such as your preferences for receiving our marketing communications and details about your engagement with them.
Automatic data collection. We, our service providers and our business partners may automatically log and combine information about you, your computer or mobile device, and your interaction over time with the services, online resources and our communications, including:
Device data such as your computer’s or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings and general location information such as city, state or geographic area.
Online activity data such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to the services, navigation paths between pages or screens, information about your activity on a page or screen, access times, duration of access and whether you have opened or otherwise engaged with our communications, such as our marketing emails or clicked links or files within them.
IP Address Collection. When a Qualtrics’ customer sends a survey to an individual, Qualtrics may collect IP addresses from survey respondents. The purpose of collecting this information is to prevent and protect against fraud and malicious activity, and to ensure the security of the website, app or cloud service of Qualtrics.
Session Replay. Qualtrics may capture data to create a replay of your sessions when you use the Qualtrics website. This technology will record how you interact with and use the Qualtrics website to help us understand how individuals use our website, to improve user experience, and improve our products and services. We will not capture IP addresses, and we mask your text input. No third parties are used in connection with session replay.
We collect this information using cookies and other similar technologies. For more information, please visit our Cookie Statement.
Information we obtain from other sources:
Social media information. We may maintain pages on social media platforms, such as Facebook, Twitter, and Instagram. When you visit or interact with our pages on those platforms, you or the platforms may provide us with information through the platform.
Other sources. We may obtain personal information from other third parties, such as marketing partners, publicly available sources and data providers.
Information we obtain from call recordings:We may record and store certain telephone conversations as part of our operations and to ensure the quality of our services. These call recordings enable us to review and evaluate customer interactions, enhance customer support, and train our employees to provide better assistance. We may record the call, use technologies to create call scripts and analyze the call to create follow-up actions and/or gauge customer satisfaction and sentiment. These call recordings are primarily used for the following purposes:
Monitoring and improving the quality of our services
Resolving any disputes or inquiries
Training our employees to enhance customer support
Maintaining accurate and comprehensive records of your interactions with us
[H3] How We Use Personal Information
We use personal information for the following purposes or as otherwise described at the time of collection:
To provide our services. We use personal information to operate, maintain, and provide you with our services, including to facilitate payments. In particular, we use personal information to perform our contractual obligations under our General Terms and Conditions or other valid agreement between Qualtrics and your company.
To communicate with you about our services. It is in our legitimate business interests to use personal information to respond to your requests, provide customer support, and communicate with you about our services, including by sending announcements, updates, security alerts and support and administrative messages.
To improve, monitor, personalize, and protect our services. It is in our legitimate business interests to improve and keep our services safe for our users, which includes:
understanding your needs and interests, and personalizing your experience with the services and our communications, including:
troubleshooting, testing and researching and keeping the services secure; and
investigating and protecting against fraudulent, harmful, unauthorized or illegal activity.
For research and development. We may use personal information for research and development purposes in our legitimate business interests, including to analyze and improve the services and our business. As part of these activities, we may create or use aggregated, de-identified or other anonymized data from personal information we collect. We make personal information into anonymized data by removing information that makes the data personally identifiable to you. We may use this anonymized data and share it with third parties for our lawful business purposes, including to analyze and improve the services and promote our business. We do not attempt to reidentify anonymized data.
For marketing and advertising. We, our service providers, and our third-party advertising partners may collect and use personal information for the following marketing and advertising purposes:
Direct marketing. We may send you direct marketing communications as permitted by law, including by email. You may opt out of our marketing communications as described in the Opt-out of marketing communications section below.
Interest-based advertising. We may engage third-party advertising companies, such as Google, to display our ads on their online services. We may also share information about our users with these companies to facilitate advertising for our services to them or similar users on other online platforms. For more information, or to understand your choices, please visit our Cookie Statement.
Except where consent is required, we undertake such marketing and advertising on the basis of our legitimate business interests. Where we seek your consent, you may withdraw your consent at any time.
For compliance and protection. We may use personal information to comply with legal obligations and to defend ourselves against legal claims or disputes, including to:
protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims);
audit our internal processes for compliance with legal and contractual requirements and internal policies;
enforce the terms and conditions that govern the services;
prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft; and
comply with applicable laws, lawful requests and legal processes, such as to respond to subpoenas or requests from government authorities.
To train our artificial intelligence tools. We may process personal information using artificial intelligence (AI) technologies including generative AI, and we use this information for training machine learning models, natural language processing, large-language models and other relevant AI use-cases.
[H3] How We Disclose Personal Information
We may disclose personal information to the following entities:
At your direction. We may disclose personal information to third parties as directed by you.
Service providers. Companies and individuals that provide services on our behalf or help us operate the services or our business (such as hosting, information technology, customer support, email delivery and website analytics services).
Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.
Business transferees. Acquirers and other relevant participants in business transactions (or negotiations for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests in, Qualtrics (including, in connection with a bankruptcy or similar proceedings).
Advertising partners. Third-party advertising companies, including for the interest-based advertising purposes described above, may collect information on the website through cookies and other automated technologies.
Authorities and others. Law enforcement, government authorities and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.
We do not sell personal information, nor have we done so in the preceding 12 months. However, we do, and have in the past 12 months, shared certain personal information with advertising partners that display targeted advertisements to users around the web (as indicated in the Privacy Snapshot linked above). We do not have actual knowledge that we sell or share personal information of individuals under 16 years of age.
[H3] Privacy Rights and Choices
Opt-out of marketing communications. You may opt out of marketing-related emails and other communications by using the unsubscribe link found at the bottom of any marketing emails you have received. If you’re still having trouble accessing the subscription center, contact success@qualtrics-marketing.com. Please note, you may continue to receive services-related and other non-marketing operational emails.
Online tracking opt-out. You can opt out of certain first and third-party cookies as described in our Cookie Statement.
Personal information requests. We also offer you choices that affect how we handle the personal information that we control. Depending on your location and the nature of your interactions with our services, you may be entitled to request the following in relation to personal information:
Information about how we have collected, used and disclosed personal information. We have made this information available to you without having to request it by including it in this Privacy Policy.
Access to a copy of the personal information that we have collected about you. Where applicable, we will provide the information in a portable, machine-readable, readily usable format.
Correction of personal information that is inaccurate or out of date.
Deletion of personal information that we no longer need to provide the services or for other lawful purposes.
Opt out of sharing of your personal information with advertising partners that display targeted advertisements, as described in our Cookie Statement or by clicking Manage Cookie Preferences on the footer of our website.
Additional rights, such as to object to and request that we restrict our use of personal information.
To exercise your data protection rights, other than to opt out of sharing with advertising partners, please complete this Privacy Request Form and fill out the relevant details to start the identity verification process. To exercise your right to opt out of the sharing of your personal information with advertising partners, please click on Manage Cookie Preferences in the footer of our website.
When contacting us via the Privacy Request Form or email, please indicate the following details: your full name, your country and state of residence and the right(s) you wish to exercise. If you are located in the State of California, you can also call our toll-free number. Depending on where you reside, you may be entitled to empower an “authorized agent” to submit requests on your behalf. We will require authorized agents to confirm their identity and authority, in accordance with applicable laws. You are entitled to exercise the rights described above free from discrimination.
Limits on your privacy rights and choices. In some instances, your choices may be limited, such as where fulfilling your request would impair the rights of others, our ability to provide a service you have requested, or our ability to comply with our legal obligations and enforce our legal rights. If you are not satisfied with how we address your request, you may submit a complaint by contacting us at privacy@qualtrics.com. Depending on where you reside, such as if you reside in the European Economic Area or United Kingdom, you may have the right to complain to a data protection regulator where you live or work, or where you feel a violation has occurred.
In addition, you may have the right to appeal our decision regarding a request related to these rights by contacting us at privacy@qualtrics.com. When you launch an appeal, we will need to collect information necessary to securely process your appeal.
[H3] Other Sites and Services
Our services may contain links to websites and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites or online services operated by third parties, and

[H1] CUSTOMER EXPERIENCE SOFTWARE

[H2] Make an unbreakable connection with customers
With intelligence that learns from every interaction, you can show customers you get them and deliver what you promise. Anticipate needs, reduce churn and increase revenue growth.

Request demo

Get a product tour

[IMG: A smiling woman with a Qualtrics Assist overlay showing AI-driven recommendations to reduce onboarding friction and drive renewals.]

[H2]
The high stakes of missing the moment

Every interaction shapes perception. Every experience gap costs loyalty. Without unified customer signals and intelligence, you're reacting to symptoms instead of preventing problems—losing customers you never knew were at risk. To lead, you need to be able to adapt as fast as expectations evolve.

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[H2] 32%

of customers switch after one poor experience

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[H2] $4.7T

annual revenue at risk from preventable churn

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[H2] 64%

of customers prefer tailored experiences

[IMG: Qualtrics CX dashboard showing customer feedback breakdown by channel, with phone calls leading at 57% followed by email and social media.]

The Qualtrics Difference

[H2]
Compounding intelligence that predicts, personalizes, and protects revenue

The Qualtrics platform unifies every signal—surveys, chat, email, digital behavior, real time feedback—into 360-degree profiles of your customers. AI-driven insights resolve issues and deliver exceptional interactions across the entire customer journey.

See the platform

[H2] Everything you need to exceed expectations at scale
Qualtrics delivers unified customer experience management that bridges the gap between knowing what customers need and automatically delivering it.

[IMG: Voice of Customer]

Voice of Customer

Capture feedback across surveys, calls, chat, social, and digital behavior. AI surfaces what matters from millions of interactions.

Learn more

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Omnichannel Experience Management

Connect all customer signals, prioritize what matters, and act automatically—before customers look elsewhere.

Learn more

[IMG: Qualtrics Regional Comparison dashboard showing an 86.1% CSAT Top Box score with a state filter and a ranked list of top-performing locations.]

Location Experience Management

Give every location real-time recommended actions—not just static dashboards.


Learn more

[IMG: Qualtrics Session Replay showing a user encountering a checkout date validation error, with the friction point highlighted and playback controls for teams to diagnose and fix the issue.]

Digital Experience Analytics

Unite surveys, digital analytics, and real-time feedback into one actionable view that eliminates blind spots.

Learn more

[IMG: Qualtrics Active Follow-ups panel showing three auto-triggered customer cases in the last 24 hours, including an NPS drop routed to the retention team, a post-purchase dissatisfaction email, and a resolved loop.]

Contact Center Experience Analytics

Monitor 100% of contact center conversations—every call, email, and chat—and understand how to increase satisfaction.

Learn more

[IMG: Qualtrics Experience Agent running log showing 127 automated customer loops closed in one week — including follow-ups, billing resolutions, and recovery offers — with zero manual responses.]

Experience Agents

Deploy AI-powered agents with the ability to understand context, embody your brand voice, and prevent churn.

Learn more

[H2]
Actionable feedback to the right team, every time

ServiceNow’s automated workflows allowed over 1,700 experience owners to proactively address customer needs.

[H3] 17

Programs running across business lines

[H3] 31

Action workflows

[H3] 10K+

Automatic follow-up actions

Read their story

[IMG: A woman in a hijab using her phone, representing Qualtrics]

[H2] Outcomes you can achieve
Qualtrics delivers unified customer experience management that bridges the gap between knowing what customers need and automatically delivering it.

[IMG: A Qualtrics automated intervention setup screen for at-risk customers, with configurable triggers including CSAT dropping below 3.0, engagement score below 40%, negative NPS, and three consecutive low scores.]

Increase customer lifetime value

Automatically prioritize actions that drive retention and reduce support costs.

Learn more

[IMG: decrease churn]

Predict and prevent churn

Spot at-risk customers earlier. Deploy AI-powered workflows that personalize recovery efforts

Learn more

[IMG: Issue resolution widget]

Improve operational efficiency

Seamless integration gives support teams real-time insights and automates routine interactions.

Learn more

[IMG: A Qualtrics Revenue Signals dashboard inside a browser mockup, showing $2.4M revenue at risk across digital, contact center, social, and review channels, with billing confusion flagged as the top issue driving 1,240 contact center calls per month.]

Drive revenue growth

Pull signals from every channel into one platform. See what drives revenue, what creates friction, and act on it before the window closes.

Learn more

[H2] Trusted by customer experience leaders worldwide

[H4] “By transitioning to Qualtrics, it’s modernizing how we listen to customers, how we analyze their feedback, and how we close the loop with them, resolving their pain points in the moment, while they are still at our hotels.”

Becky Polebaum
Vice President of Enterprise and Customer Analytics

[H2] What the analysts are saying

[IMG: A professional man with glasses examines a display, representing Qualtrics]

Qualtrics again named a Leader in 2025 Gartner® Magic Quadrant™ for Voice of the Customer report

In the report, “Gartner Magic Quadrant gives enterprise technology shoppers an unbiased assessment of how well competing providers are performing against Gartner’s market view and is supplemented by validated user reviews.

Download the report

[IMG: A smiling man looks at his phone against a purple background, representing Qualtrics]

Qualtrics Named a Leader in The Forrester Wave: Customer Feedback Management Solutions, Q4 2024

In this report, Forrester analyzes and ranks software solutions in the CFM sector, evaluating current offerings, strategy, and customer feedback.

Watch now

[IMG: qualtrics]

IDC MarketScape: Worldwide Voice of the Customer Applications 2025–2026 Vendor Assessment

This IDC study evaluates the leading voice of the customer (VOC) application vendors for 2025–2026, highlighting the market's shift toward omni-channel feedback, AI-driven analytics, and real-time actionability.

Read the report

[H2]
Security & Compliance you can trust

Qualtrics turns feedback from every customer and employee into the exact actions you need to build unbreakable loyalty and create experiences that set you apart.

See how it works

[IMG: Security logos]

[H2] Ready to build unbreakable loyalty?
Stop reacting to change. Start creating it. See how Qualtrics can be your partner in shaping the future of your business.

Request demo

[H3] Frequently asked questions

What makes Qualtrics different from other customer experience platforms?

Qualtrics goes beyond surveys and dashboards. The platform unifies every customer signal—surveys, chat, email, digital behavior, real-time feedback—into 360-degree customer profiles, then applies AI to predict what happens next and automate what to do about it. The result is compounding intelligence that gets smarter with every interaction, rather than a static snapshot of what already happened.

We have customer data in multiple systems. Can Qualtrics bring it all together?

That's exactly what it's designed to do. Qualtrics unifies signals across every touchpoint into a single actionable view, eliminating the blind spots that come from siloed tools. Whether feedback is coming from contact center conversations, digital channels, or direct surveys, it all connects into one complete picture of the customer experience.

How does Qualtrics help teams act on feedback faster?

Instead of delivering static reports, the platform gives every team real-time, AI-powered action recommendations based on what customers are telling you right now. Automated workflows can trigger personalized recovery efforts, close the loop with customers, and route the right feedback to the right experience owner—all without manual intervention. ServiceNow, for example, runs 31 action workflows that have generated over 10,000 automatic follow-up actions across their business.

Can Qualtrics monitor contact center interactions, not just survey responses?

Yes. Complete Interaction Intelligence allows you to monitor 100% of contact center conversations—every call, email, and chat—to understand what's driving satisfaction and dissatisfaction in real time. This closes a major gap for organizations that rely only on post-interaction surveys to understand what's happening on the front line.

How does Qualtrics help us retain customers and reduce churn?

The platform identifies at-risk customers earlier by connecting behavioral signals, feedback patterns, and engagement data into predictive churn models. Once a risk is detected, automated workflows personalize the recovery effort—so you're intervening before a customer leaves, not sending a win-back campaign after they're gone. With 32% of customers switching after just one poor experience, early intervention is where retention is won or lost.

How does Qualtrics connect customer experience to revenue impact?

Every action the platform recommends is tied to measurable outcomes—retention rates, support cost reduction, lifetime value growth. Automated workflows are built to close loops with quantifiable ROI, so you can demonstrate the direct business impact of your CX program to leadership, not just report on satisfaction scores.

[H3] Request demo
Fill out the form below and we'll be in touch

[H4] Thank you.
We'll be in touch shortly.