Training Example: Scout Digital – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] Unleash your online growth potential.

Watch the Full Video

Get in Touch

[H6] Let’s make digital success your reality

[H2] You’ve got an incredible business. We’ve got expertise, creativity, and boundless energy.

Our team of savvy, data detectives and creative innovators help new and established businesses reach greater heights of digital success. We tell your unique story online, help you reach your goals, and set you up for long-term success that grows with you.

[H4] CRO
Find what motivates your audience to take action, and learn from your data with insights so clear that our resident office dog, Yogi, could read them.

[H4] Video
Capture viewer attention quickly by sharing your messages in motion using eye-catching video content.

[H4] Digital Marketing
Your potential customers are a few great decisions away from finding you — we’re here to help make the connection.

[H4] Landing Page Design & Development
Wow your web visitors with beautiful, seamless experiences that look and feel like “you” online and drive measurable results.

[H4] CRO
Find what motivates your audience to take action, and learn from your data with insights so clear that our resident office dog, Yogi, could read them.

[H4] Video
Capture viewer attention quickly by sharing your messages in motion using eye-catching video content.

[H4] Digital Marketing
Your potential customers are a few great decisions away from finding you — we’re here to help make the connection.

[H4] Landing Page Design & Development
Wow your web visitors with beautiful, seamless experiences that look and feel like “you” online and drive measurable results.

[H6] Case Studies

[H2] Check out some of our favorite projects below.

[IMG: Family playing pennycake games at the kitchen table]

[H6] Ecommerce

[H2] Pennycake

Pennycake, a Chick-fil-A brand fostering family fun through games, saw 8x ecommerce conversion rate through our data-driven website optimization and email marketing programs.

See project

[IMG: CP photo]

[H6] business to business

[H2] Culture Partners

Culture Partners is an innovative consulting company that helps organizations create more positive and accountable work environments. Its data-driven strategies target clients’ business goals to increase revenue. We've worked together since 2021 on conversion rate optimization, paid media campaigns, video content, and more.

See project

[IMG: Nalgene]

[H6] Ecommerce

[H2] Nalgene

We partnered with Nalgene to develop a state-of-the-art e-commerce platform and video marketing program to skyrocket sales year over year.

See project

[H6] our clients

[H2] Joining forces with these clients has yielded some pretty stunning, and not to mention effective, results. Great partnerships, great fun, great work – see for yourself!

[IMG: Scout Client Logos-02]

[IMG: thermo fisher]

[IMG: C2]

[IMG: Culture partners]

[IMG: pennycake]

[IMG: vermont frames new]

[IMG: amersource bergan grey]

[IMG: Chittenden Solid Waste Logo]

[IMG: Scout Client Logos-11]

[IMG: bag balm 1899 1024]

[IMG: Smart pest prevention]

[IMG: BDA grey]

[IMG: phaidra logo]

[IMG: Marvell Technologies Logo]

[IMG: xerox grey]

[IMG: Logo-UVMBored]

[H2] People are talking about us

Our partnership with Scout has been tremendously fruitful. Through an innovative and focused approach to gaining ever-stronger efficiencies, we were able to achieve together record-breaking results in our firm’s 35+ year history in a few months. Our digital marketing channels and all its elements – messaging, targeting, sequencing and eventual site experience – drove fantastic growth and value to our prospects and our customers. Throughout, Scout has shown strong ownership and accountability for what’s working and what can work better, which fits incredibly well with our very culture and the one we partner with our customers to develop – one that gets results.

[IMG: Erez Yereslove]

Erez YeresloveCMO, Culture Partners

We brought Scout in to help with challenges we were having with website analytics. They completely overdelivered. While they reorganized analytics in an easy-to-use dashboard, they also provided recommendations on website enhancements that directly improved our conversion rate, set up Klaviyo for one-off and flow email campaigns, and lent technical expertise when we hit snags. The Scout team was an integral partner and friend.

[IMG: Mike Ableman]

Mike AblemanDVP - BDA, Pennycake Partner

The Career Video for our LinkedIn Campaign we did with Scout Digital provided so many insights on the analytics. We were able to clearly track the performance of the video from how many people clicked on the video, watched it, and, ultimately, clicked all the way through to our postings. We even were able to track a qualified candidate the applied for one of our open positions in Burlington. The team did great work from taking care to the ease of working with them.

[IMG: Headshot of Sue Bentlage from Marvell]

Sue BentlageSenior Director, Design Services

For me, it was changing my mindset and seeing a path forward. Bridge Road Sugarworks is taking a leap with our business, and Scout Digital offered connections, ideas, and a realistic plan to roll out our new product and prioritize a specific market. It was so helpful to have someone else in it with me to brainstorm and think about the future of our business.

[IMG: head shot of Scout Digital Client Molly Gleason]

Molly GleasonOwner, Bridge Road Sugarworks

Working with Scout Digital was a breeze. We embedded their UX team with our internal team to develop a high-tech training platform. They came through on time and on budget, and the end result was a rock solid piece of tech we can use to scale our business.

[IMG: Headshot of Tom Williams Vice President of Competitive Computing]

Tom WilliamsVice President, C2 - A Xerox Business Solutions Company

Scout Digital not only exceeded our expectations on the end product but was also able to deliver on an aggressive deadline.

[IMG: Paul Trahan]

Paul TrahanPresident, Paydata

I appreciate the hard work and patience from the Scout team. I cannot be more positive about working with them on our website rebuild. They were great partners in this endeavor.

Bob KimballCOO, World Cup Supply

[H2] Let's begin your story

Start Your Project Today

[H6] contact us

[H1] Let's team up and accomplish great things together.

We’re excited to learn more about you, and get to work making your marketing goals a reality. Fill out the form below to get started, or email us at info@scoutdigital.com

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[H6] Current clients

[H2] Need help?

Get Support

[H4] Office

444 South Union Street,
Burlington, VT 05401

[H4] General

802.231.4848

info@scoutdigital.com

[H4] Support

Submit a Support Ticket

[IMG: pennycake logo]

[H1] Pennycake Case Study

[H5] A Chick-fil-A brand fostering family fun through games saw 8X eCommerce conversion rate through data-driven website optimization and email marketing led by Scout Digital.

[H2] 8X

[H4] eComm Conversion Rate

[H2] -10pts

[H4] Cart Abandonment Rate

[H2] +133%

[H4] Revenue from Email Marketing

"We brought Scout in to help with challenges we were having with website analytics. They completely overdelivered. While they reorganized analytics in an easy-to-use dashboard, they also provided recommendations on website enhancements that directly improved our conversion rate, set up Klaviyo for one-off and flow email campaigns, and lent technical expertise when we hit snags. The Scout team was an integral partner and friend."
- Mike Ableman
Divisional Vice President
BDA, Pennycake Partner

[H2] About pennycake

[H4] A Chick-fil-A brand, pennycake creates family-focused games and activities using expert research to cultivate play, build relationships, empower children, and foster inclusivity. Their products enrich family engagement, allowing families to maximize their time together.

[IMG: Family playing pennycake games at the kitchen table]

[H2] Objectives

Increase website conversionsImprove user experienceDrive email subscriptions and engagement

[H2] Products

Website Conversion Rate OptimizationEmail Marketing

[H2] Summary

As a new startup, pennycake was looking for a partner to support email marketing and conversation rate optimization. We knew this unique brand’s potential and were determined to unlock it using data-driven digital marketing strategies.

[H2] 8X

[H6] increase in ecommerce conversion rate

We dove into the data, analyzing user behavior on pennycake’s website to help identify key areas that would eventually drive a dramatic increase in conversion rate. We then transformed these insights into website optimizations, creating a smoother journey for parents and ultimately driving more sales.

[H2] -10pts

[H6] cart abandonment rate

We didn’t let abandoned carts become a lost cause. By analyzing user behavior with heatmaps and implementing user experience best practices, we kept visitors engaged all the way to purchase. For those who still strayed, we implemented an abandon cart email program that reminded parents of the fun they had left behind to drive them back.

[H2] +133%

[H6] revenue from email marketing

We updated pennycake’s email marketing with new abandon cart flows, a welcome series, and exclusive product giveaway campaigns that helped put email as a top sales driver. We nurtured subscribers into a devoted pennycake crew, ready to become the brand’s biggest advocates and helped set the stage for pennycake email marketing to expand.

[H1] Approach

Step 1: Understanding Pennycake's Playful Purpose
We started by diving headfirst into Pennycake's world. Understanding their brand values and target audience was key. It wasn't just about selling toys, it was about fostering family connections through imaginative play. This became our guiding principle.

Step 2: Optimizing Pennycake's Playground (Website)
Next, we tackled Pennycake's website. We implemented proper tracking to understand user behavior and identify priority areas for improvement. While more reliable data trickled in, we fixed low-hanging fruit to align the site experience with best practices, prioritizing mobile first. Then, through A/B testing, heat mapping, and other data collection, we tweaked other elements of the user journey to increase engagement. We focused on the homepage, product listing page, and product detail pages to make it easier for families to find the perfect game.

Step 3: Building a Loyal Family of Fans (Email Marketing)
Pennycake's email marketing launched but was ready for major improvements. We built a robust subscriber list, designed engaging email flows, and created templates that reflected pennycake's playful spirit, all while collecting valuable 1st party data. This nurtured connections with families, keeping Pennycake top-of-mind and driving sales.

More Than Games: Pennycake’s Journey to Spark Family Connections Pennycake's initial challenge wasn't unique: despite significant investment, their website wasn't translating to desired sales. Their partnership with Scout Digital helped set the stage for a bright future.
Through conversion rate optimization and email marketing, we witnessed an increase in pennycake's revenue and community nurturing through captivating email campaigns.
This collaboration isn't just about numbers; it's about helping pennycake embrace its playful purpose and foster meaningful connections within families. After all, what's more fulfilling than contributing to the development of our future generation?

[H1] Have a project in mind?

Let's Talk

[H1] Culture Partners

[H5] With our help, Culture Partners saw their online presence soar, driving a 145% increase in website conversion rate.

[H2] +145%

[H4] Web Conversion Rate

[H2] 719%

[H4] Return on Investment

[H2] -31%

[H4] Cost Per Lead

“Our partnership with Scout has been tremendously fruitful. Through an innovative and focused approach to gaining ever-stronger efficiencies, we were able to achieve together record-breaking results in our firm’s 35+ year history in a few months. Our digital marketing channels and all its elements – messaging, targeting, sequencing and eventual site experience – drove fantastic growth and value to our prospects and our customers. Throughout, Scout has shown strong ownership and accountability for what’s working and what can work better, which fits incredibly well with our very culture and the one we partner with our customers to develop – one that gets results.”-Erez YeresloveChief Marketing Officer Culture Partners

[H2] About Culture Partners

[H4] Culture Partners is an innovative consulting company that helps organizations create more positive and accountable work environments based on its Culture Equation® framework. Its data-driven strategies target clients’ business goals to increase revenue and employee fulfillment.

[H2] Products

Website Conversion Rate OptimizationPaid MediaSearch Engine Optimization

[H2] Objectives

Increase Marketing Qualified Leads (MQL)Increase website engagementDecrease cost per lead

[H2] Summary

A newly rebranded Culture Partners sought a digital partner to elevate their online presence and generate quality leads. In 2021, Scout Digital answered the call with website development, paid media, and search engine optimization services. Over the years, Culture Partners saw increased quarterly revenue from the digital marketing channels Scout Digital managed. The success of the engagement, an empathy-based relationship, and open accountability built trust between our two organizations. In 2023, we elevated data collection and reframed the project around Culture Partners’ new business goals. Following the data, we delivered a holistic, high-converting, and captivating digital experience.

[H2] +145%

[H6] website conversion rate

We saw a dramatic increase in website conversions through user experience improvements and A/B testing.

[H2] 719%

[H6] return on investment

Our approach generated over $5.8 million in closed deals directly attributed to Scout-managed digital sources.

[H2] -31%

[H6] cost per lead

Our holistic digital strategy reduced qualified lead acquisition costs to maximize budget efficiency.

[H1] Approach

Data-Driven Goal Alignment
We mirrored Culture Partners' core business offering of accountability leadership by prioritizing data analysis. We meticulously examined post-conversion information to pinpoint discrepancies. Subsequently, we expanded their technical framework for consistent first-party data tracking, ensuring all digital efforts directly contributed to measurable growth. This data-driven approach fostered a shared understanding of digital marketing’s impact on their business.

Targeted Audience Engagement
Leveraging data and a multi-touch strategy, we reached and resonated with Culture Partners' ideal client base. We moved away from a scattered approach, focusing resources on platforms and content that demonstrably delivered results. This involved advanced campaign setup and a continuous content testing strategy, leading to consistent audience growth.

Conversion-Optimized Website Experience
We utilized Conversion Rate Optimization (CRO) strategies to analyze user behavior and identify areas for website improvement. We designed user-friendly landing page templates with built-in testing features, empowering Culture Partners to implement changes seamlessly. This data-driven approach optimized the website for lead generation, converting high-quality leads at the most cost-effective rate.

Organic Search DominationWe bolstered Culture Partners' organic search presence through a data-driven SEO strategy. In-depth keyword research ensured content aligned with their ideal client's needs, establishing them as an industry thought leader. Technical SEO optimization and high-quality backlinks further cemented their website's authority. This multi-pronged approach drove targeted organic traffic and qualified leads.

A Flourishing PartnershipThe success of our collaboration with Culture Partners fueled further growth. In 2024, we partnered with Culture Partners to build a brand-new website that prioritizes a seamless user experience, optimal lead generation, and embodies the industry leader’s core values. We're excited to continue expanding our work together, exploring new avenues to maximize their return on investment and propelling them to even greater online success. Most importantly, we’re honored to contribute to Culture Partners' impact in building stronger, more fulfilling workplaces worldwide.

[H1] Have a project in mind?

Let's Talk

[H1] Nalgene

[H5] Nalgene needed a transformational online shopping experience to boost revenue and set the company up for long-term online growth. By developing a state-of-the-art e-commerce platform and video marketing program, we saw sales skyrocket year over year.

[H2] +3pts

[H4] Ecommerce Conversion Rate

[H2] +11.9%

[H4] Website Sessions

[H2] +74%

[H4] Revenue Growth

[H2] About Nalgene

[H4] Nalgene isn't just a water bottle, it's a lifetime adventure companion. For decades, Nalgene bottles have been the go-to for explorers, athletes, and anyone who demands hydration that keeps up with their active lifestyle.

[H2] Objectives

Increase ecommerce conversion rateIncrease order value Improve website engagement

[H2] Products

Website Design & Development
Paid Media
Video Production
Technical Search Engine Optimization
Conversion Rate Optimization
Backend Ecommerce Development

[H2] Summary

We blew Nalgene’s revenue goals out of the water by redesigning their digital presence from top to bottom. With our holistic, highly iterative process, we streamlined the backend of their e-commerce platform, revamped their website, and created a performance-based digital marketing strategy to drive massive long-term results.

[H2] +3pts

[H6] ecommerce conversion rate

Tailored UI and optimized product pages led to more high-value conversions at checkout.

[H2] +11.9%

[H6] website sessions

Improved targeting, creative testing, and campaign optimization led to better audience engagement.

[H2] +74%

[H6] revenue growth

Streamlining how users found their favorite products and optimizing the checkout experience drove an incredible increase in overall revenue.

[H1] Approach

Step 1: Mapping the Nalgene Fan Journey
We channeled our inner explorers and delved into user data. Surveys, focus groups, and design sprints were our compass, helping us understand what makes Nalgene fans tick. This intel fueled our strategy and design decisions.

Step 2: Building a Smoother Checkout Stream
We focused on the heart of online sales - the checkout process. We revamped Nalgene's backend e-commerce platform to smooth out some behind-the-scenes kinks. By building a faster, more efficient route to get customers the bottles they need, we set the stage to focus on building a more user-friendly shopping experience.

Step 3: A Frictionless Adventure
Next, we tackled the user experience. We designed a sleek, user-friendly interface that makes finding the ideal bottle a breeze. We streamlined the checkout process to eliminate unnecessary steps, like a well-maintained trail leading effortlessly to the summit. This ultimately increased conversions and average order values.

Step 4: From Leaks to Peak Performance
A leak-proof paid media strategy featuring top-shelf video production drove the right buyers. Constant A/B testing ensured we delivered the most compelling content, while ongoing optimizations across audiences, messaging, and platforms fueled a continuous learning loop. This data allowed us to refine the digital experience and craft more effective video content.

Conclusion: Quenching the Thirst for Sales
We implemented a data-driven digital marketing strategy focused on making it easier for customers to find the perfect Nalgene bottle and streamlining the checkout process. Tactics like optimizing the user experience, leveraging cutting-edge e-commerce tools, and creating high-converting video content for dynamic paid media campaigns. The results speak for themselves, but even beyond the numbers, we're proud to have played a role in empowering Nalgene's online presence to help equip outdoor enthusiasts with the tools they need to conquer their next adventure, one perfectly hydrated step at a time.

[H1] Have a project in mind?

Let's Talk

[H6] Amplify your online presence

[H1] Solve your digital dilemmas with custom-fit solutions.

Pinpoint what entices your target audience to move through the window-shopping stage and take action – like a click, a form submission, or a purchase. We’re experts in translating your digital traffic statistics into revenue-generating information and fine-tuning your web presence to maximize the value of your online sites.

[H2] Conversion Rate Optimization (CRO)

[IMG: Scout Services - Product]

[H2] Digital Marketing

[IMG: Scout Services - Marketing]

Online marketing is about making introductions (good ones, with the right wording, with the right folks), asking questions, listening, and developing relationships—a bit like a digital cocktail party. Our team has you covered with extensive expertise in paid media campaigns, search engine optimization, email marketing strategies, and everything in between.

[H2] Video & Animation

[IMG: Scout Services - Video]

Video reigns supreme in today’s online marketing, offering an engaging way of telling your brand stories in motion. From operating the camera to delivering high-quality digital video and animated content, we take care of every phase of production. So you’re the one they play through to the end.​

[H2] Landing Page Design & Development

[IMG: Scout Services - Web]

Forget the website overhaul. Think laser-focused landing pages – the ultimate marketing tool for testing, refining, and driving results. Our UX/UI specialists craft high-performing landing pages that ensure your message always resonates and never go out of style.

[H2] Our clients

[IMG: Scout Client Logos-02]

[IMG: thermo fisher]

[IMG: C2]

[IMG: Culture partners]

[IMG: pennycake]

[IMG: vermont frames new]

[IMG: amersource bergan grey]

[IMG: Chittenden Solid Waste Logo]

[IMG: Scout Client Logos-11]

[IMG: bag balm 1899 1024]

[IMG: Smart pest prevention]

[IMG: BDA grey]

[IMG: phaidra logo]

[IMG: Marvell Technologies Logo]

[IMG: xerox grey]

[IMG: Logo-UVMBored]

[H2] People are talking about us

Our partnership with Scout has been tremendously fruitful. Through an innovative and focused approach to gaining ever-stronger efficiencies, we were able to achieve together record-breaking results in our firm’s 35+ year history in a few months. Our digital marketing channels and all its elements – messaging, targeting, sequencing and eventual site experience – drove fantastic growth and value to our prospects and our customers. Throughout, Scout has shown strong ownership and accountability for what’s working and what can work better, which fits incredibly well with our very culture and the one we partner with our customers to develop – one that gets results.

[IMG: Erez Yereslove]

Erez YeresloveCMO, Culture Partners

We brought Scout in to help with challenges we were having with website analytics. They completely overdelivered. While they reorganized analytics in an easy-to-use dashboard, they also provided recommendations on website enhancements that directly improved our conversion rate, set up Klaviyo for one-off and flow email campaigns, and lent technical expertise when we hit snags. The Scout team was an integral partner and friend.

[IMG: Mike Ableman]

Mike AblemanDVP - BDA, Pennycake Partner

The Career Video for our LinkedIn Campaign we did with Scout Digital provided so many insights on the analytics. We were able to clearly track the performance of the video from how many people clicked on the video, watched it, and, ultimately, clicked all the way through to our postings. We even were able to track a qualified candidate the applied for one of our open positions in Burlington. The team did great work from taking care to the ease of working with them.

[IMG: Headshot of Sue Bentlage from Marvell]

Sue BentlageSenior Director, Design Services

For me, it was changing my mindset and seeing a path forward. Bridge Road Sugarworks is taking a leap with our business, and Scout Digital offered connections, ideas, and a realistic plan to roll out our new product and prioritize a specific market. It was so helpful to have someone else in it with me to brainstorm and think about the future of our business.

[IMG: head shot of Scout Digital Client Molly Gleason]

Molly GleasonOwner, Bridge Road Sugarworks

Working with Scout Digital was a breeze. We embedded their UX team with our internal team to develop a high-tech training platform. They came through on time and on budget, and the end result was a rock solid piece of tech we can use to scale our business.

[IMG: Headshot of Tom Williams Vice President of Competitive Computing]

Tom WilliamsVice President, C2 - A Xerox Business Solutions Company

Scout Digital not only exceeded our expectations on the end product but was also able to deliver on an aggressive deadline.

[IMG: Paul Trahan]

Paul TrahanPresident, Paydata

I appreciate the hard work and patience from the Scout team. I cannot be more positive about working with them on our website rebuild. They were great partners in this endeavor.

Bob KimballCOO, World Cup Supply

[H2] Have a project in mind?

Let's Talk