Training Example: Searchbloom – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] SEARCH ENGINE MARKETING DONE RIGHT
ROI-Focused Campaigns, AI-Ready Strategy.
Proven Methodologies & Frameworks
Strategies Built for Today’s SERPs
Data-Led. AI-Enhanced. Results Obsessed

[IMG: Searchbloom - Best SEO Services]

2026

2026

Free Search Marketing Plan

We hate spam and won't spam you.

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[IMG: Sean Harcum]

The way they pitch their services is exactly what you get. Great to work with [Searchbloom].
Bottom line is, unlike most other SEO companies, they set goals expectations and do what they say they are going to do… The way they pitch their services is exactly what you end up getting. Great to work with.
[IMG: Sean Harcum]

– Sean Harcum,
Director of Marketing

Aging in the Home Remodelers

You Are So Much More Than a Client to Us.
Searchbloom creates lasting relationships. We want you to be our Partner, not our client.

[IMG: us-bank]

[IMG: us-bank]

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Our results have been talked about by:

[IMG: forbes]

[IMG: usa-today]

[IMG: wsj]

[IMG: inc]

[IMG: entrepreneur]

[IMG: yahoo]

[H2] Dedicated Analyst - Custom Strategies - No Lengthy Contracts

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[H2] Our Unique Approach
Searchbloom collaborates with our partners to develop comprehensive digital marketing strategies that are predictable, repeatable, and, most importantly, yield strong returns.

Partners, Not Clients

You're not just another client or another number to us. Our partners know how much we care about the success of their campaigns. As an extension of your team, we regularly work closely together and strive to build lasting relationships.

White-Glove Service

Unlike other agencies, as a Searchbloom partner, you work directly with your dedicated analyst and not an account manager, which allows for less back and forth and more direct accountability and transparency. No more waiting on hold just to find out the person you're speaking with doesn't have a clue. Get what you need with a quick email or call directly to your analyst. We guarantee a 24 hour response time, but our average partner response time is less than 2 hours.

Deep Search Marketing Expertise with Innovative Methodologies

At Searchbloom, we bring SEO, PPC, CRO handled by experts who specialize in each. That gives us full control, unified execution, and clarity across every channel. Partners work with us because we know how to drive results in all areas of search, not just one.
We use proven frameworks to guide how we operate. A.R.T. for SEO (Authority, Relevance, Technology). A.C.E. for PPC (Assets, Control, Experimentation). And for CRO, it’s U.T.U.
User Experience, Trust Signals, and Urgency. These aren’t just frameworks, they’re how we build campaigns that convert and scale.
We don’t run static campaigns. We treat them like live systems—adjusting, testing, and optimizing constantly. That real-time refinement is what keeps us ahead of the curve and what our clients depend on to keep winning.

[IMG: Search Engine Land 2021 Award Winner]

[IMG: Search Engine Land 2022 Award Winner]
[IMG: Search Engine Land 2023 Award Winner]
[IMG: Search Engine Land 2024 Award Finalist]
[IMG: Search Engine Land 2025 Award Finalist]

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[H2] Search Marketing Solutions That Drive Results
Custom Search Engine Marketing Services Designed by Experts

[H2] Local SEO Services

Increasing online visibility in your local marketplace is the key to growth. We can help you stand out from the competition with a custom local search campaign.

Learn More

[H2] National SEO Services

Winning in National SEO is how we built our business. If we can dominate in an industry as competitive as SEO... imagine what we can do for you.

Learn More

[H2] ECommerce SEO Services

E-Commerce SEO takes a 'super nerd' that has serious technical SEO chops. Luckily for you, that's exactly who we are.

Learn More

[H2] PPC Management Services

We have geeks in our lab with headsets tracking your campaigns in real time, managing burn rates, conversions, and strategies.

Learn More

[IMG: Website Development Services - Searchbloom]

[H2] Website Development Services

Searchbloom builds websites with our T.R.U.S.T. methodology: Technical expertise, Reliable performance, User-first design, Secure frameworks, and Transparent process.

Learn More

[IMG: Google Ads Management - Searchbloom]

[H2] Google Ads Management

Searchbloom’s team of Google Ads experts helps businesses unlock the full potential of the platform and run campaigns built for measurable results.

Learn More

[IMG: Bing Ads Management - Searchbloom]

[H2] Bing Ads Management

Searchbloom’s Bing Ads Management service applies proven strategies to maximize visibility, optimize spend, and drive measurable results through Microsoft Advertising.

Learn More

[IMG: conversion rate optimization services - Searchbloom]

[H2] Conversion Rate Optimization Services

Searchbloom’s Conversion Rate Optimization service applies the U.T.U. methodology: User Experience, Trust Signals, and Urgency to increase conversions and turn traffic into measurable revenue.

Learn More

Take a peek at our search engine marketing services below to learn more about how Searchbloom can help you achieve your digital marketing goals.

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[H2] Local Search Engine Optimization

46% of all searches on Google are for local information. If you are not utilizing a local SEO campaign, you could be leaving a lot of traffic, growth, and revenue on the table.

Whether you have one store front or five hundred, the primary goal of a local business SEO is to get prospective customers to your store. Our team of experts can help you attract more local customers.
We accomplish this by executing the A.R.T of Local SEO:
Authority
Link acquisition from high authority sites to help improve your local SEO rankings
Relevancy
Optimizing your content so that search engines can better understand your business offering
Technology
Search engines reward optimized, secure, sites with a great user experience
75% of users never scroll past the first page in Google. One of the key benefits of Local SEO is the opportunity of ranking in the map pack on the first page of search results. Searchbloom works hard to make this happen.
To ensure success for our local partner-clients, we conduct an in-depth technical SEO audit that highlights wins in a variety of areas on their website.

Learn More About Our Local SEO Services

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[H2] National Search Engine Optimization

Improve your online presence with a National SEO Campaign.
Our team can help you:
Optimize for E.A.T. - Achieve Predictable Results

There are currently 3.5 billion daily searches on Google, and around 60% of national web traffic comes from organic search. Additionally, more than 60% of users research product information online before buying, and over 90% of clicks go to organic (rather than paid) listings.
Searchbloom’s Award-Winning National SEO services will help you ‘crack the code’ and harness high-converting organic traffic. By optimizing your E.A.T. (expertise, authoritativeness, and trustworthiness), we’ll help drive new traffic to your site without paying for clicks. A correctly implemented National SEO strategy will increase your brand awareness, online lead generation, and, most importantly, your bottom-line revenue.
We accomplish this by executing the A.R.T of National SEO:
Authority
Link acquisition from high authority sites to help improve your national SEO rankings
Relevancy
Optimizing your content so that search engines can better understand your business offering
Technology
Search engines reward optimized, secure, sites with a great user experience

Learn More About Our National SEO Services

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[H2] Ecommerce Search Engine Optimization

When trying to rank a page on the first page of the search results, competition can become fierce. Our team of experts researches the competition, as well as industry trends, to help you obtain first page rankings.

Ecommerce websites are notoriously large and can be a challenge for those with little technical SEO background. Our experienced developers can tackle the issues and nuances associated with larger sites head-on.
With our skills and experience in providing world-class ecommerce SEO services, we remove the guesswork of ecommerce SEO, and your search engine optimization strategy will thrive so you can concentrate on your core business.
We accomplish this by executing the A.R.T of Ecommerce SEO:
Authority
Link acquisition from high authority sites to help improve your ecommerce SEO rankings
Relevancy
Optimizing your content so that search engines can better understand your business offering
Technology
Search engines reward optimized, secure, sites with a great user experience
Optimizing your site at scale will help you in increasing targeted keyword rankings, driving relevant organic users to your site, and growing your overall sales and revenue.

Learn More About Our Ecommerce SEO Services

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[H2] Pay-Per-Click Management

Everyone knows how important it is to advertise online. Go where the customers are, right? That’s why advertising on Google, specifically, is so important.

Tired of seeing your advertising budget go to waste on unsuccessful PPC campaigns? Let us get you clear-cut results! Our custom PPC strategy can create a winning plan for your brand and marketing goals.
Searchbloom is setting a new standard for PPC management because we treat your campaigns and ad dollars as if they were our own. We are constantly watching your marketplace and making realtime adjustments just as a day trader would trade stocks on your behalf. We accomplish this by executing our A.C.E. PPC methodology.
Assets Strategic, data-driven designed ad creatives and landing pages foster high conversion rates.
Control Control of an ad campaign is paramount. This is not set-and-forget marketing.
Experimentation Whether it’s ad creative or landing page design, Searchbloom is always testing.

Learn More About Our PPC Management Services

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[H2] Our Team
We’ve carefully curated an impressive group of digital marketing experts.

[IMG: Cody C Jensen - Searchbloom CEO & Founder]

[IMG: Jordan Conner, Executive Vice President of Searchbloom]

[IMG: Ryan Dorn, Chief Operations Officer - Searchbloom]

[IMG: Jonathan Rogers, Sr. Director of Operations - Searchbloom]

Whether you’re a small business owner, a marketing guru, or growing a national brand, our search engine marketing team is here to help you maximize your online presence and receive the maximum return on investment.

Meet the rest of the crew

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[H2] Drive New Leads & Sales by Partnering
With an Award-winning SEO & PPC Company

[H2] Use These Free Search Engine Marketing Tools
Free search marketing tools that can help you save time and stay ahead of the curve.

[H4] Schema Markup Generator Tool

Use our Schema.org structured data generators to create JSON-LD & MIcrodata markups to help Google understand your site.

[H4] Snippet Preview Tool

Use this tool to replicate the appearance of a snippet in Google SERPs. This helps you optimize your page titles and descriptions for maximum click-through rate.

[H4] Local SERP Checker

Check local search results from any location in a bunch of different countries and languages.

[H4] PPC Keyword Wrapper Tool

Enter a list of keyword phrases and use this tool to convert your keywords into phrase match and exact match for use in your Google campaigns.

[H4] Campaign URL Builder Tool

With our Campaign URL Builder Tool, you can easily tag URLs with custom campaign variables.

[H4] Keyword Mixer Tool

Increase your team’s efficiency and stop wasting time writing repetitive combinations of keywords with our Keyword Mixer Tool.

[H4] Bulk Word Count Checker

Use our Free tool to check webpage word count in bulk

[H4] Anchor Text Generator Tool

Building relevant backlinks is critical for any website. Use our free tool to generate an anchor profile that is natural to your niche.

[H4] Conversion Rate ROI Calculator

Use our free conversion rate ROI calculator to determine if CRO is a good fit for you.

[H3] Looking for search engine marketing tools to optimize marketing for your business?
We developed these tools for our own team of experts and now they are available for you to use for free.
Free Tools

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[H2] Latest Blog Posts
We are a search engine marketing agency that never stops learning and listening. This curiosity not only helps us serve our Partners, but allows us to help educate others. Browse our blog to see what our experts have to share.

[H2] The 15 Best SEO Companies + Services 2026

by: Cody C. Jensen
Updated May 16, 2026 I've spent nearly two decades in SEO. I've watched fads flame out, algorithm updates wreck entire strategies overnight, and agencies come and go. One thing hasn't changed: choosing the right SEO partner is a decision that can absolutely redefine your business....
READ MORE

[H2] Ecommerce On-Page SEO Tactics You Need To Pay Attention To

by: Matthew Woodward
Any website that wishes to rank highly, attract new customers and then convert them... SEO plays a huge role in this being a success. But ecommerce websites have some unique challenges when it comes to on page SEO. So it is important to adapt your...
READ MORE

[H2] The Great Decoupling: Why Your Google Search Clicks Are Down While Impressions Keep Rising

by: Cody C. Jensen
Your clicks are dying. Your impressions are fine. Welcome to Google's AI era. If you’ve opened your Google Search Console lately and noticed that impressions are steady or rising but clicks have taken a nosedive, you’re not alone. This isn’t an anomaly. It’s not a...
READ MORE

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The Search Engine Marketing Agency that Checks Every Detail
It goes to show that every site is different, we w

[H1] LOCAL SEO SERVICES
DONE RIGHT
Local Authority Link Building
Geo-Targeted Keyword Optimization
High-Impact Action Prioritization
Full-Service SEO Execution
Google Business Profile Management

[IMG: Searchbloom - Best SEO Services]

2026

2026

Free Search Marketing Plan

We hate spam and won't spam you.

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[IMG: janis compressor]

Searchbloom is very responsive, and give us some very good advice.
Searchbloom is very responsive, and any changes are done immediately. Searchbloom has given us some very good advice, feedback, and ideas.
[IMG: janis compressor]

~ Janis Manacsa,
Director

GkandB

[H2] Local SEO Services

[H3] Is Local SEO Really Necessary?
Yes! With more consumers searching for local businesses online than ever before, local search engine optimization services are essential for your business to attract more customers organically through an online search.
The fact is, more than half of all traffic to local business websites comes from organic online searches, so it is crucial that your company shows up at the top of those search results in your local area.
This is where Searchbloom’s local SEO services help.

[IMG: Get on The Map! Google Maps that is with Searchbloom]

75% of users never scroll past the first page of search results. One of the key benefits of Local SEO is that you can get your business to rank on the first page of search results. Here’s how…

[H2] Our Local SEO Strategy

[H3] Delivering Results You Can See
The primary goal of local business SEO is to get prospective customers to your brand’s website in order to entice them to purchase your company’s products or services.
We accomplish this by executing the A.R.T of Local SEO:

Authority
Relevancy
Technology

How does a search engine know that you’re running a genuine business and provide value to customers and users? Inbound links are the key, which is how search engines determine the authority of your site. When other sites link to yours, it shows search engines that they value your content. Similar to an election, each link is like a ‘vote.’ However, the quality of the vote is just as integral as the quantity. These votes of confidence are particularly valuable when they come from influential, high-authority sites. Searchbloom exclusively focuses our outreach for link acquisition strategy on high authority sites to help your national SEO rankings.

Though search engines are the creation of humans, they are not powered by them (and they can’t read your mind either). It’s essential to make it crystal clear what your site and it’s pages are about and what services and products you’re offering. Optimizing a web page for relevancy makes it easier for a search engine to understand what your business is all about.  If you can show search engines that your webpage is relevant, qualified, and an authority in your niche or industry, you’ll be rewarded with high rankings nationwide in the search engine results page (SERP’s).

Local SEO is not all about keywords and search engines. It’s also about making sure the foundation of your website is sound. For example, the structure of your site needs to be optimized to deliver a fantastic user experience with fast load times, mobile optimization, and secure user data. If you were a search engine, would you reward a webpage with top rankings if it was not responsive to mobile devices, had broken links, or took a long time to load? I think we would all agree that the answer is no. Because of this, optimizing your websites technology or ‘tech stack’ is crucial for Local SEO success.

[H3] Authority
How does a search engine know that you’re running a genuine business and provide value to customers and users? Inbound links are the key, which is how search engines determine the authority of your site. When other sites link to yours, it shows search engines that they value your content. Similar to an election, each link is like a ‘vote.’ However, the quality of the vote is just as integral as the quantity. These votes of confidence are particularly valuable when they come from influential, high-authority sites. Searchbloom exclusively focuses our outreach for link acquisition strategy on high authority sites to help your national SEO rankings.

[H3] Relevancy
Though search engines are the creation of humans, they are not powered by them (and they can’t read your mind either). It’s essential to make it crystal clear what your site and it’s pages are about and what services and products you’re offering. Optimizing a web page for relevancy makes it easier for a search engine to understand what your business is all about.  If you can show search engines that your webpage is relevant, qualified, and an authority in your niche or industry, you’ll be rewarded with high rankings nationwide in the search engine results page (SERP’s).

[H3] Technology
Local SEO is not all about keywords and search engines. It’s also about making sure the foundation of your website is sound. For example, the structure of your site needs to be optimized to deliver a fantastic user experience with fast load times, mobile optimization, and secure user data. If you were a search engine, would you reward a webpage with top rankings if it was not responsive to mobile devices, had broken links, or took a long time to load? I think we would all agree that the answer is no. Because of this, optimizing your websites technology or ‘tech stack’ is crucial for Local SEO success.

How do you increase your site’s authority, improve your pages relevancy and also optimize your technology stack? Read on to learn more about how our local SEO services help you reach these goals.
Curious how you’re performing in localized SERPs? Use Searchbloom’s free local SERP checker to see!

[IMG: Searchbloom® is a Top-Rated Local SEO Company on Clutch. Results You Can Count On.]

SEARCHBLOOM

[IMG: Getting 5-Star Reviews on Google and Other Industry Related Platforms is a part of Local SEO and helps your website gain authority.]

4.9/5.0 Based on 100 Reviews
2026 LEADING AGENCY

We’ve seen tremendous improvements in our metrics, ranging from 30% to 700% increases in targeted areas.
President, Local Auto Company

All of our branches are generating sales and income from the combination of SEO and PPC efforts.
Director, Multi-Location Pest Control Company

They’ve increased our total views, conversions, and page counts. We’ve had a great experience with the Searchbloom team.
Owner, Gilman Kitchens + Baths

[H2] Our Local SEO Partners
We create lasting relationships. Partners, not clients.

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[H2] Comprehensive Technical Site Optimization
One of the least understood factors of Local SEO is technology. While other aspects are also vital, if a website is not built well, and doesn’t have certain aspects included, it will struggle to improve in search rankings.

Using Local Business Schema
Google is constantly improving its ranking algorithm to show websites that users find valuable. Have you ever searched for something on Google and found a listing with aggregate reviews included?
This is done with code known as schema. Schema tells search engines who you are, where you are, and what products or services you offer.
Searchbloom will get you set up to utilize the Local Business schema in your coding. This highlights your NAP information to make it easy for search engines to find. The easier it is for search engines to catalog your website’s pages.

Local SEO Technical Audit
To ensure success for our local partner-clients, we conduct an in-depth technical SEO audit that highlights opportunities in a variety of areas on their website.
Optimizing site speed
Adding Structured Data
Updating robots.txt
files
URL and Site Structure Optimization
Fixing broken
elements
Compressing
images and code
Implementing
correct sitemaps
Mobile Optimization
Cleaning code
And much more!

[H2] Google Business Profile Optimization

[H3] One of the most crucial factors in local SEO
Our services include optimizing your local Google business listings to ensure your business isn’t missing out on the chance to show up in Google Maps.
Even if your business isn’t on the first page of organic search results, adding your business to Google Maps can get you onto the first page of results in the Google Map section near the top of the first page.

[IMG: Google My Business optimization increases the likelihood of your website ranking in Google Maps which in turn allows you to rank in the general search engine results page. Local SEO Services should always include Google My Business Optimization by a reputable Local Search Engine Optimization Company.]

Maximizing Google Maps
Google Maps marketing is becoming more important than ever, as many customers prefer to click on results in the Map Pack rather than scroll down to the rest of the search results.
Searching within the map makes it easier for customers to find the businesses that are closest to their locations, without having to map each search result individually. This is especially true for those who are searching from a mobile device, like a smartphone or tablet.

Optimizing Google Business Profile
Once we have claimed your Google Business Profile, we will optimize your Google Business listing, including all relevant details about your business, such as your profile, logo, and other images.
We will ensure that your Google Business Profile has the correct information and map marker placement, categories, services, products, and on-going profile posts.
Searchbloom provides local SEO services to help your business get noticed online. Our customized approach to local SEO services for your organization will bring in more customers with minimal extra effort on your part.

[IMG: Getting featured in Google’s Map Pack at the top of local search results is essential. Searchbloom provides local SEO services to help your business get noticed online. Our customized approach to local SEO services for your organization will bring in more customers with minimal extra effort on your part. We’ll handle all the details of your local SEO strategy so that you can focus on the core aspects of running your business.]

[H3] Leveraging Google Business Profile Posts & Reviews
For local businesses, getting featured in Google’s Map Pack at the top of local search results is essential.
Posting regularly on your Google Business Profile is a local business best practice to increase your online visibility, and we can help.
We will make it easy for you to receive and display your positive customer reviews on your Google Business Profile with direct links and template emails.

Not so long ago, the yellow pages and phone books were an effective way for businesses to reach their customers. So what is today’s equivalent?

[H2] Local Business Citations

[H3] What they are and why they matter
Local citation building refers to the information search engines use to verify the relevance of your business in for local search.
Our local SEO service includes creating, auditing, and updating your listings to better target customers in your local area.
[H3] Accurate
Our local SEO services ensure that all of your citations and business’s information is correct so that search engines can pinpoint your location and service areas. If anything is inaccurate, it can impact your business significantly!
[H3] Consistent
We’ll update your company’s name, address, and phone number (NAP) so that it’s the same on all the sites Google uses to verify your local business information.
[H3] Localized
If your business is in Los Angeles, you don’t want it showing up in search results for New York City. Likewise, customers in Los Angeles don’t want to see business listings from New York when they are searching for something local.
[H3] Current
Keeping your local SEO citations current is essential to maximizing your results from local searches. This includes your hours, holiday accommodations, service areas and more.

[IMG: Local business listings are also know as local SEO citations or local citations for short. Local business listings that match the name, address, and phone number of your Google My Business listing increase trustworthiness of your Google Maps listing.]

“Searchbloom has proven themselves to be a one-stop shop that is both accommodating, and cost effective. Their Local SEO services increased our organic rankings and call and email inquiries have increased dramatically since launching the new website, showing qualitative, real-world results.”
- Eduardo Xavier, Owner/Master Tailor

[IMG: Eduardo Xavier]

[H2] On-Page Relevancy Optimization

[H3] High quality, relevant content is a critical aspect of local SEO
On-page relevancy is all about the quality of the content on your website and how closely linked it is to what your business does. However, building relevance is about much more than just incorporating geo-targeted keywords into your text; it also refers to your site’s meta tags, headers, images, and much more.

[IMG: You can increase the relevancy of your page by adding high-quality content that includes your target keywords. For example, Searchbloom]

Comprehensive, Relevant Content
Your content needs to speak to your local audience and have relevance to your business.
For example, if you are in the pest control industry and there has been a recent surge in ant infestations in your area, you would want your content to incorporate that information.
This signals to search engines not just where your business is, but what it does as well. Not only that, but it provides value for your customers by providing them with the information they need.
Google also values comprehensiveness when it comes to content – which we always strive for. We want to make you are the go-to expert in your industry. It is our goal to build your brand and organic traffic volume for many years to come.

Optimizing the Code
On-page relevancy also incorporates the code used to build your site and make it work. Meta titles, descriptions, and local keywords help search engines understand the content of your
site and rank it accordingly. That’s why it’scrucial that you don’t neglect these simple but powerful elements. We’ll help you optimize these areas for maximum results.
We’ll also get you set up to utilize the Local Business schema in your website’s coding. This helps highlight your NAP information – which makes it even easier for search engines to find.
When combined with high-quality, relevant content, this can boost your rankings significantly, and

[H1] ECOMMERCE SEO SERVICES
DONE RIGHT
Revenue-Driven eCommerce SEO Execution
Scalable Optimization for Large Catalogs
High-Impact Action Prioritization
Full-Service SEO Execution
Results-Centered SEO Partnerships

[IMG: Searchbloom - Best SEO Services]

2026

2026

Free Search Marketing Plan

We hate spam and won't spam you.

Next Section

[IMG: Brianne Johnson]

Searchbloom has by far exceeded our expectations.
We saw results almost immediately and have had continued success in our online marketing and SEO endeavors. We’ve seen a huge increase in revenue generated online. They’re easy to work with, prompt, and pro-active. Highly recommended!
[IMG: Brianne Johnson]

~ Brianne Johnson,
Director of Marketing

DeWils Fine Cabinetry

[H2] Ecommerce SEO Services

[H2] Ecommerce SEO Strategies Built for Your Brand
Ecommerce is growing exponentially and becoming an even more critical part of today’s retail industry. A reputable ecommerce SEO company can increase your traffic and market share (if done correctly.) Selecting a high-quality ecommerce SEO services provider may seem daunting, but you’ve come to the right place.

[IMG: eCommerce SEO is the practice of optimizing an online store to rank higher in search engine results pages, and thereby drive more traffic and sales. It’s no secret that ranking higher in SERPs leads to more clicks and conversions, but the challenge lies in eCommerce SEO services knowing how to do eCommerce SEO. The landscape of eCommerce search engine optimization is constantly changing, with new algorithms, features, and best practices being introduced all the time. That’s why it’s important to partner with an eCommerce SEO agency that is at the forefront of the latest eCommerce SEO trends and can help you stay ahead of your competition. From on-page optimization to link building to technical SEO, a good eCommerce SEO company will have a wealth of experience in helping online stores rank higher and drive more sales. If you’re looking to take your eCommerce business to the next level, then eCommerce SEO services are a must.]

[H3] Rising Competition for Online Sales
Worldwide, ecommerce sales continue to skyrocket. It’s a critical time to partner with a digital marketing firm that specializes in ecommerce SEO with a team of ecommerce SEO experts.
Growing sales are great for online businesses, but it also means that competition is continually increasing in the battle for organic search engine click share. Unfortunately for online stores, it’s becoming more and more challenging to stand out — and for customers to find you online.
At Searchbloom, we complete a series of thorough ecommerce SEO audits and analyses to find where your online store falls short. From there, our ecommerce SEO experts formulate an ecommerce SEO strategy and execute this custom ecommerce SEO strategy to beat out your competition.
With our skills and experience in digital marketing and a specialty in providing world-class ecommerce SEO services, the guesswork of ecommerce SEO is removed, and your search engine optimization strategy will thrive so you can concentrate on your core business.
Growing an ecommerce business can feel like an overwhelming task, especially when you already have your day-to-day responsibilities to consider. You’ve come to the right place! We help increase traffic and market share for our ecommerce SEO partners with digital marketing that targets high-value customers who are searching for an online store or brand like yours. At Searchbloom, you are not just ecommerce SEO clients but a partner.

[H3] Scaling Ecommerce SEO Strategies
Online stores are notoriously large, and ecommerce websites may be a challenge to those with less technical ecommerce SEO experience. This is where our custom ecommerce SEO service stands above the rest. Search engine optimization for your ecommerce website at scale will help you:
Increasing targeted keyword rankings
Drive relevant organic users to your site
Grow your overall sales and revenue
Custom ecommerce SEO services are complex because of the sheer scale of the site — often, thousands of pages need to be optimized. This creates an equally important need for prioritization. Do you optimize your product pages first or the homepage? Which of your product pages do you optimize first? An effective digital marketing strategy will prioritize actions based on impact and actually increase your online sales.
That’s why it makes sense to turn to an expert ecommerce SEO company like Searchbloom®, which will help scale your search engine optimization efforts the right way.
As an ecommerce SEO agency and SEO market leader, we know and execute the proper ecommerce SEO techniques to help you optimize the right pages at the right time that fuel revenue and growth. Increase your ecommerce store revenue by partnering Searchbloom and our proven ecommerce SEO process and search engine optimization methodology.

[H2] What is Ecommerce SEO?
Ecommerce search engine optimization or Ecommerce SEO is the practice of optimizing an ecommerce online store, so the online store pages appear on the first page of search engine results (SERPs) and make it easier for shoppers to find your online store and various products and SKUs.
There are many ecommerce SEO theories; however, we rely heavily on data and prioritization when developing ecommerce SEO strategies. Ecommerce SEO implementation and scalability can also wildly differ based on ecommerce platforms. Finally, an SEO agency you can trust and rely on.

[H3] Targeted keyword research
Research to find out what your potential customers are searching for and what keywords will drive the most clicks and conversions. It is usually the first step in a successful search engine optimization campaign.

[H3] Rigorous Keyword mapping and theming
Taking our list of priority keywords and mapping them to the most relevant pages to maximize the ability to rank.

[H3] Enhancing website technology
Having a clean, error free, site is vital for ecommerce SEO. For example, optimizing the code of your site to increase site speed and crawl-ability of the search engine bots.

[H3] Building trust in your brand with outreach
Through effective outreach efforts, specific page targeting, and ultimately high-quality link acquisition, we will make sure your brand and website are trusted more than your competitors.

[IMG: Structuring your site properly]

[H3] Structuring your site properly
URL structure, faceted navigation, and clean URLs are optimal user experience (UX) and for Googlebot.
Many ecommerce websites miss out on huge opportunities because their site is structured poorly.

[IMG: Optimizing and creating content]

[H3] Optimizing and creating content
Unique on-page service copy and custom meta data for product and category pages is a must.
Strategic blog posts and FAQs that will drive top of the funnel visitors. Let us help!

[H2] Why is Ecommerce SEO Necessary?
These days, in most cases having a reputable ecommerce SEO company, is vital for any business – large or small, no matter what you sell.
Search engine optimization should be one of the biggest digital marketing channels for your online store.

[IMG: Creating A Level Playing Field]

[H3] Creating A Level Playing Field
SEO has helped level the playing field somewhat in regards to reaching customers. While a big brand certainly has a head start, there’s nothing to stop a well-optimized website owned by a small business from taking the top spots on Google and the organic traffic that comes with it.
Most ecommerce websites are not naturally optimized for SEO and are suffering because of it. If you are a small to medium size business and aren’t focusing on optimizing your website and building your brand trust through ecommerce SEO, you will be crushed by the big brands.
If your product pages have short descriptions, category pages have no copy, and your site’s structure is not set up properly, there is very little to tell the search engines what the most important pages on your site are.

[IMG: Start beating the Competition]

[H3] Start beating the Competition
In many cases, you may be competing with several other sites for the same or similar products. If this is the case, it’s essential to show Google that your site is the most relevant by including plenty of optimized content on your category pages and in your product descriptions.
The top spot on Google can take around a third of the total traffic share, and this number drops the further you get down the page. If you’re not on the first page of results, the organic traffic you get from search will be minimal.
Even if you only move up a few places on the first page in the search engine results page (SERP), it’s worth it. Small gains can dramatically improve your clicks, conversion, and sales.

[IMG: Searchbloom® is a Top-Rated Local SEO Company on Clutch. Results You Can Count On.]

SEARCHBLOOM

[IMG: Getting 5-Star Reviews on Google and Other Industry Related Platforms is a part of Local SEO and helps your website gain authority.]

4.9/5.0 Based on 100 Reviews
2026 LEADING AGENCY

Searchbloom’s expertise
and passion are what
make them stand out
from others in the
industry.
CEO, Granite Seed Company

5
5

Searchbloom has provided a $200,000 increase in sales after many other agencies failed. They have a full team of experts that help in every area of SEO.
Co-Owner, Acupuncture Practice

5
5

Searchbloom is easy to contact, and they care about their customers.
President, Wholesale Ecommerce Business

5
5

[H2] Our Ecommerce SEO Partners
[H3]
We create lasting relationships. Partners, not Ecommerce SEO clients.

See MoreLess

See MoreLess

[H2] Custom Ecommerce SEO Strategy to Get You to Page One

Searchbloom’s ecommerce SEO experts have one common goal: to get more targeted customers to your brand’s website, so you generate more revenue and make more sales.
The goal may sound simple, but being successful with ecommerce SEO as a part of a holistic digital marketing strategy is no easy feat. The rules of engagement are constantly changing.
This is why many small and large ecommerce retailers employ the expertise of a reputable ecommerce SEO company.
Our ecommerce SEO experts will make improvements to your online store utilizing
[H3] Searchbloom’s A.R.T. of SEO methodology:

Authority
Relevancy
Technology

Brand new websites — and even sometimes companies that have been in business for many years — have built zero trust. You have to earn that trust from testimonials, reviews, and mentions from high authority sources. In SEO terms, this means building high-quality links to show Google and other engines that your brand has value, consistency, and reliability.

Search engines rank sites based on how relevant your content is to the specific search query and the intent of the user. This means it is vital to create copy that is compelling, high-quality, and relatable. You will benefit by having clear, unique selling propositions that communicate what you do, what you sell, and why your are the best option.

We make sure your website is properly structured, easy to navigate, runs fast, is easy to crawl by search engine bots, works great on mobile devices, and keeps your customer details secure. The technology of ecommerce platforms can be the foundation of your ecommerce SEO success, and we make sure it is done right. While an online store may have the latest and greatest technology, the keen eyes of ecommerce SEO experts make all the difference.

[H3] Authority
Brand new websites — and even sometimes companies that have been in business for many years — have built zero trust. You have to earn that trust from testimonials, reviews, and mentions from high authority sources. In SEO terms, this means building high-quality links to show Google and other engines that your brand has value, consistency, and reliability.

[H3] Relevancy
Search engines rank sites based on how relevant your content is to the specific search query and the intent of the user. This means it is vital to create copy that is compelling, high-quality, and relatable. You will benefit by having clear, unique selling propositions that communicate what you do, what you sell, and why your are the best option.

[H3] Technology
We make sure your website is properly structured, easy to navigate, runs fast, is easy to crawl by search engine bots, works great on mobile devices, and keeps your customer details secure. The technology of ecommerce platforms can be the foundation of your ecommerce SEO success, and we make sure it is done right. While an online store may have the latest and greatest technology, the keen eyes of ecommerce SEO experts make all the difference.

Want to Know More About Exactly What Our Ecommerce SEO
Company Does to Make these Improvements? Keep Reading!

[H2] Advanced Keyword Research, Keyword Mapping, Audits, Custom Strategy & Roadmap
Ecommerce SEO requires you to build your brand and focus on your categories and product URLs. Research and competitive analysis is usually the first step to establishing a foundation that leads to success.
For your website to appear in the top results for customer searches, you need to know exactly what your customers are searching for, what their intent is, and where the competition stacks up.
By reviewing the keywords that customers search for and your competitors rank for, you’ll be able to position yourself so that your website converts and drives more sales.
Searchbloom can help you find more ranking opportunities and fine-tune your ecommerce SEO strategy.

[IMG: Supply and Demand]

[H4] Supply and Demand
If you’re trying to rank for terms that nobody searches for, you won’t get any traffic.
Conversely, if you’re trying to rank for very competitive terms, it will take a lot of time and effort before you can start to see any success.

[IMG: Keyword Strategy]

[H4] Keyword Strategy
Our research strategy involves an ecommerce SEO audit and extensive research to identify target keyword groups. Within each group, we assign one “trophy” keyword and several related long-tail keywords.

[IMG: Future-Proofing]

[H4] Future-Proofing
By targeting several long-tail keywords, we increase the number of ways for searchers to find your site and make it easier to rank for more competitive keywords in the long term.

[IMG: Keyword Mapping]

[H4] Keyword Mapping
Once keyword research is completed and approved. The keywords are then mapped to a single page on your website. We then use this keyword

[H1] NATIONAL SEO SERVICES
DONE RIGHT
Custom Nationwide SEO Campaigns
Win Nationally in Tough Markets
Data-Driven Organic Growth
Full-Service SEO Execution
Results-Centered SEO Partnerships

[IMG: Searchbloom - Best SEO Services]

2026

2026

Free Search Marketing Plan

We hate spam and won't spam you.

Next Section

[IMG: Sean Harcum]

The way they pitch their services is exactly what you get. Great to work with [Searchbloom].
Bottom line is, unlike most other SEO companies, they set goals expectations and do what they say they are going to do… The way they pitch their services is exactly what you end up getting. Great to work with.
[IMG: Sean Harcum]

~ Sean Harcum,
Director of Marketing

Aging in the Home Remodelers

[H2] National SEO Services

[H3] Bottom-Line Results
Can you imagine generating leads every day and not having to pay for each one individually? This is what a national SEO agency does (or should be) doing for you.
Searchbloom’s national SEO partners experience this daily, and you can too! Our National SEO company incorporates tried and true SEO strategies that can massively impact your traffic and lead volume. Consider how you got to this page? Did you search google for “national seo services” and did we come up on the first page of Google? The same thing can happen for you.
If your business operates nationwide, you already know how difficult it can be to stand out online. It is that reason why SEO experts like Searchbloom exist.
Not only are you competing with local businesses, but you are also competing with big brands on a national level. SEO campaigns are multi-faceted and require diligent work input in order to get the desired outputs.

[IMG: US]

Scaling National SEO Strategies - A Tall Order
Trying to appeal to such a massive and varied market can feel like an enormous task. It takes a lot of work and a team of highly skilled experts with many years of experience to create successful national SEO strategy.
Searchbloom will create a custom national SEO campaign that will move your brand to the top of the search engines and bring more relevant visitors to your site. If you’re a brand that provides products or services nationwide, a robust national SEO campaign should be a part of your overall digital marketing strategy.
Executing National SEO strategies can be a challenging task and requires an ongoing commitment. With national search engine optimization, instead of targeting a narrow set of local geographical keywords, your aim may be to rank for highly searched keywords that can be very competitive. The competition to rank for these types of commercial search terms can be challenging to beat. With Searchbloom on your side, your campaign is set up to be successful from the beginning.

Are National SEO Campaigns Worth it?
So if SEO for national businesses is challenging, is it worth it?
In a word, Yes! While it can be challenging to build successful national SEO campaign, by partnering with Searchbloom, we make sure the results are well worth the effort and resources.
There are currently 3.5 billion daily searches on Google, and around 60% of national web traffic comes from organic search. Plus, more than 60% of web users research their product information online before buying, and over 90% of clicks go to organic (rather than paid) listings.
Searchbloom’s Award-Winning search engine optimization services will help you ‘crack the code’ and harness high-converting organic traffic. Can you imagine getting predictable traffic to your site without paying per click? A correctly implemented national SEO campaign can increase your brand awareness, online lead generation, and most importantly, improve your revenue. It’s not just about writing meta descriptions or title tags anymore!
Ensuring you, our partners, a return on your SEO investment is our number one goal.

If you are ready to scale organic search
Here are some things you absolutely need to know…

[H2] What is National SEO?

[H3] A Worthwhile Effort
National SEO is an organic search marketing strategy that focuses on promoting your business’s website to rank for broad highly-searched keyword terms nationwide or at a national level. The ideal result is your site ranks at the top of the search results when someone types one of these keywords into a search engine.
So what’s the catch? If there is a catch, it would be that higher monthly keyword search volume means national SEO efforts see significant competition. That means it can be harder (but more lucrative) to rank for these keywords. Searchbloom has developed a proven, systematic approach that delivers predictable search engine optimization results.

[IMG: A Worthwile Effort]

[IMG: Lead Generation]

National SEO for Lead Generation
At this point, you may be contemplating, “Is National SEO right for me?”
We’ll answer that question with another question: Does your company need more inbound leads?
The primary difference between national SEO and other SEO campaign types like Ecommerce SEO  or Local SEO is whether the purpose of your website is to generate leads vs. sell products online and the geographic target. Our National SEO campaigns are ideal for brands who want a nationwide digital presence and need to increase their sales pipeline.
If your product or service is available nationwide, national SEO is the right campaign for you.

[H2] Why National SEO?

There are many reasons why companies focus on a national SEO strategy.

Online Market Share
If your business is purely online and you don’t have a physical location, you’ll likely have no geographical area to target. To that end, you’re not only competing with companies in your area; you’re also competing with corporations that may be on the other side of the country. Gaining search market share can be a cost-effective way to generate leads predictably and fill your sales team pipeline with high-quality inbound opportunities asking for your product or service. As a part of your marketing team, we can work directly with your team to ensure we’re hitting your targets.

Improve Your E.E.A.T.
What is E.E.A.T.?
E.E.A.T. is an acronym developed by Google to help webmasters and SEO’s understand what their algorithm looks for when determining a website’s rankings. Google has explained it as your brand’s Experience, Expertise, Authoritativeness, & Trust. National search queries serve many informational results (like blogs, publications, and databases); it can be challenging to stand out without a trusted brand. A national SEO campaign with Searchbloom will help you build your online reputation by getting in front of your target audience at the right time.

Predictable Results
Here is the bottom line: If you want to get a leg up on your competition, widen your reach, increase the visibility of your brand, generate more qualified leads, and most importantly, increase your revenue, a national SEO campaign with Searchbloom is right for you. Our analysts regularly collaborate with primary stakeholders on your team to ensure your SEO campaign is delivering results. Analysts continuously monitor the efficacy of your campaign to ensure that we’re keeping the Searchbloom Promise.

[IMG: Searchbloom® is a Top-Rated Local SEO Company on Clutch. Results You Can Count On.]

SEARCHBLOOM

[IMG: Getting 5-Star Reviews on Google and Other Industry Related Platforms is a part of Local SEO and helps your website gain authority.]

4.9/5.0 Based on 100 Reviews
2026 LEADING AGENCY

Searchbloom’s expertise
and passion are what
make them stand out
from others in the
industry.
CEO, Granite Seed Company

Their professionalism and execution impressed me… They communicate constantly, and put me at ease.
CEO, National Skincare Company

If you're going to do SEO work, do it with Searchbloom. They've quadrupled our online web leads, which we then send to our dealers that are part of our national network.
Director of Marketing, Nationwide Furniture Company

[H2] Our National SEO Services Partners
We create lasting relationships. Partners. Not Clients.

See MoreLess

See MoreLess

[H2] ROI Driven National SEO Services that Pack a Punch

Investing in national SEO helps prospective customers find your business. The campaign drives relevant, commercial traffic to your website, and enables your business to establish a nationwide search presence. We help businesses like yours achieve this goal by analyzing your existing website and online marketing strategy and making improvements or ‘optimizations’ in three key areas. We call these three areas the three pillars of SEO. Searchbloom will use our proven formula, The A.R.T. of SEO , which further defined below:

Authority
Relevancy
Technology

How does a search engine know that you’re running a genuine business and provide value to customers and users? Inbound links are the key, which is how algorithms determine the authority of your site. When other sites link to yours, it shows algorithms that they value your content. Similar to an election, each link is like a ‘vote.’ However, the quality of the vote is just as integral as the quantity. These votes of confidence are particularly valuable when they come from influential, high-authority sites. Searchbloom exclusively focuses our outreach for link acquisition strategy on high authority sites to help your national SEO rankings.

Though search engines are the creation of humans, they are not powered by them (and they can’t read your mind either). It’s essential to make it crystal clear what your site and its pages are about and what services and products you’re offering. Optimizing a web page for relevancy makes it easier for a search engine to understand what your business is all about.  If you can show algorithms that your webpage is relevant, qualified, and an authority in your niche or industry, you’ll be rewarded with high rankings nationwide on the search engine results page (SERPs).

National SEO is not all about keywords and rankings. It’s also about making sure the foundation of your website is sound. For example, the structure of your site needs to be optimized to deliver a fantastic user experience with fast load times, mobile optimization, and secure user data. If you were a search engine, would you reward a webpage with top rankings if it was not responsive to mobile devices, had broken links, or took a long time to load? I think we would all agree that the answer is no. Because of this, optimizing your website’s technology or ‘tech stack’ is crucial for National SEO success.

[H3] Authority
How does a search engine know that you’re running a genuine business and provide value to customers and users? Inbound links are the key, which is how algorithms determine the authority of your site. When other sites link to yours, it shows algorithms that they value your content. Similar to an election, each link is like a ‘vote.’ However, the quality of the vote is just as integral as the quantity. These votes of confidence are particularly valuable when they come from influential, high-authority sites. Searchbloom exclusively focuses our outreach for link acquisition strategy on high authority sites to help your national SEO rankings.

[H3] Relevancy
Though search engines are the creation of humans, they are not powered by them (and they can’t read your mind either). It’s essential to make it crystal clear what your site and its pages are about and what services and products you’re offering. Optimizing a web page for relevancy makes it easier for a search engine to understand what your business is all about.  If you can show algorithms that your webpage is relevant, qualified, and an authority in your niche or industry, you’ll be rewarded with high rankings nationwide on the search engine results page (SERPs).

[H3] Technology
National SEO is not all about keywords and rankings. It’s also about making sure the foundation of your website is sound. For example, the structure of your site needs to be optimized to deliver a fantastic user experience with fast load times, mobile optimization, and secure user data. If you were a search engine, would you reward a webpage with top rankings if it was not responsive to mobile devices, had broken links, or took a long time to load? I think we would all agree that the answer is no. Because of this, optimizing your website’s technology or ‘tech stack’ is crucial for National SEO success.

Optimizing your website and it’s pages for these three critical factors is the foundation of Searchbloom’s national
SEO strategy. Don’t just take our word for it; keep reading below to find out what our partners have to say.

[H2] All-Inclusive Technical Website Optimization
Before working to increase traffic to your website by link building, creating new fresh content, and SEO strategies, it’s vital to make sure that you have a site and its pages optimized for mobile, user experience, and robots.

Mobile Responsive Optimization
Well-built sites can often be tweaked to make
them more optimized for national SEO, user
experience, conversion rate, and retention.
We rarely come across websites that we refer
to as ‘well-built’ so in some cases, it can be
better to start from scratch with a new website.
Especially if you don’t currently have a site
optimized for mobile devices.

Clean & Concise URL Structure
Using keywords in your URL structure and proper
information architecture can help algorithms
understand your site using less resources. URL’s should
ideally be short, siloed, readable, and you should
avoid excessive parameters and referral codes.

Schema & Structured Data
Another feature of websites optimized for national SEO
is properly using structured data, including Schema.org
markup, to provide relevant data to Google and other
search engines. By incorporating this additional
information within your site, you have the opportunity
to show rich snippets in the SERP’s such as a star rating,
a publication date, and many other opportunities that can
make your listing more relevant and helpful to web users.

Site Speed
Site speed is one of the most important aspects when we begin optimizing websites in a national SEO campaign. A slow site or page is not only frustrating for users, but search engines also monitor site speed scores, and it negatively impacts your organic search rankings. It is imperative that both your mobile and desktop versions of your site loads and efficiently.

[H2] Forensic Keyword Research + Thematically Keyword Mapping
National SEO is NOT a set-it-and-forget-it marketing campaign.
The internet is continuously growing, evolving, and

[H1] PPC MANAGEMENT SERVICES
DONE RIGHT
ROI-Focused Budget Allocation & Targeting
Transparent Performance Reporting
High-Impact Action Prioritization
Conversion Tracking Implementation
Cross-Platform Search Ads Management

[IMG: Searchbloom - Best SEO Services]

2026

2026

Free Search Marketing Plan

We hate spam and won't spam you.

Next Section

[IMG: Sean Harcum]

The way they pitch their services is exactly what you get. Great to work with [Searchbloom].
Bottom line is, unlike most other SEO companies, they set goals expectations and do what they say they are going to do… The way they pitch their services is exactly what you end up getting. Great to work with.
[IMG: Sean Harcum]

~ Sean Harcum,
Director of Marketing

Aging in the Home Remodelers

[H2] PPC Management Services
Everyone knows how important it is to advertise online. Go where the customers are, right? That’s why advertising on Google, specifically, is becoming increasingly popular.
And it’s extremely easy to set up and manage, especially on a high level.
Or is it?
What many people don’t know is just how difficult it is to set up and manage a PPC campaign effectively.
That’s where Searchbloom comes in.
Searchbloom is setting a new standard for PPC management because we treat your campaigns and ad dollars as if they were our own. We are constantly watching your marketplace and making realtime adjustments just as a day trader would trade stocks on your behalf.

[IMG: PPC Management Services]

[IMG: Searchbloom® is a Top-Rated Local SEO Company on Clutch. Results You Can Count On.]

SEARCHBLOOM

[IMG: Getting 5-Star Reviews on Google and Other Industry Related Platforms is a part of Local SEO and helps your website gain authority.]

4.9/5.0 Based on 100 Reviews
2026 LEADING AGENCY

Searchbloom’s expertise
and passion are what
make them stand out
from others in the
industry.
CEO, Granite Seed Company

Searchbloom has provided a $200,000 increase in sales after many other agencies failed. They have a full team of experts that help in every area of SEO.
Co-owner, Acupuncture Practice

Searchbloom is easy to contact, and they care about their customers, which is not always the case with marketing and SEO companies.
Co-owner, Acupuncture Practice

[H2] Our Partners
We create lasting relationships. Partners, not accounts

See MoreLess

See MoreLess

[H2] What’s Included in Our PPC Management Services
Here is the technique that protects your budget: you become a partner only if we know we can generate an ROI you are comfortable with.

[IMG: Research & Discovery]

[H3] RESEARCH & DISCOVERY

[IMG: Campaign Assessment]

[H3] CAMPAIGN ASSESSMENT

[IMG: Campaign Structure]

[H3] CAMPAIGN STRUCTURE

[IMG: Budget Allocation]

[H3] BUDGET ALLOCATION

[IMG: Creative & Ad Optimization]

[H3] CREATIVE & AD OPTIMIZATION

[IMG: Reporting & Collaboration]

[H3] REPORTING & COLLABORATION

[H2] Research & Discovery
Any PPC management professional will tell you that a properly built PPC campaign always starts with comprehensive research and discovery.

Keyword Research
Our analysts use Searchbloom’s systematic PPC management process to discover informational, navigational, commercial, transactional, and competitor keywords.
They’ll also look for long-tail or branded keywords so that you can skip the top of funnel targeting and jump straight to the middle and bottom of the funnel. In other words, we find the people who know what they’re looking for and are ready to buy.
And with all of this information in hand, we can construct the perfect strategy for your search and display campaigns.

Competitor Analysis
By analyzing each of your primary competitors, we can see what keywords and ads are working for them.
Why reinvent the wheel if a competitor already has a successful campaign running that we can learn from at no cost?
If your primary competitors are getting a good amount of branded traffic, we may also consider building a competitor campaign to siphon traffic from them and flip them into your customer.

[H2] Campaign Structure
Segmentation is the cornerstone of any successful PPC management campaign.
We build your PPC account (Google Ads or Microsoft Advertising) the way a contractor builds a home: with the end in mind. Each keyword theme is segmented from the next, so we always have a clear read on what is working and what is not.
By focusing on the architecture of your campaigns, ad groups, and keywords, we improve Quality Score and ad relevance. That earns the highest Ad Rank at the lowest possible cost per click.

[IMG: Blueprint]

[H2] BUILDING & OPTIMIZING FOR CONVERSION

Each potential customer that visits your site is at a specific step in their buying journey.
When structuring a Pay Per Click campaign, we segment each section of the digital marketing sales funnel. Doing so allows us to target specific pieces of the buying cycle.
A digital sales funnel generally consists of three parts, each with a specific focus:

Top of Funnel (TOFU) Building awareness and interest

Middle of Funnel (MOFU) Driving consideration

Bottom of Funnel (BOFU) Acquiring and retaining customers

TOFU

Awareness
Focus on being helpful, competent, and a valuable part of your audience's community.

Interest
Focus on nurturing a relationship; gradually scaling low-friction touch points on social media and email channels.

MOFU

Intent
Focus on case studies, webinars and collateral that's closely married to a value proposition.

Consideration
Focus on educational content, value-added offerings, encouraging advocacy and amplifying it.

BOFU

Decision
After viewing a demo, reading online reviews or signing up for a free trial the prospect has now made a decision to go with your product or service.

Action
Your prospect has become a customer or lead. Now it's time to focus on getting them to purchase, purchase more or purchase again.

TOFU

Awareness
Focus on being helpful, competent, and a valuable part of your audience's community.

Interest
Focus on nurturing a relationship; gradually scaling low-friction touch points on social media and email channels.

MOFU

Intent
Focus on case studies, webinars and collateral that's closely married to a value proposition.

Consideration
Focus on educational content, value-added offerings, encouraging advocacy and amplifying it.

BOFU

Decision
After viewing a demo, reading online reviews or signing up for a free trial the prospect has now made a decision to go with your product or service.

Action
Your prospect has become a customer or lead. Now it's time to focus on getting them to purchase, purchase more or purchase again.

By targeting these distinct areas, we can pinpoint the users who are
most likely to convert at every stage.
That means you spend less and make more.

[H2] CAMPAIGN TYPES

We use many different campaign types when building Pay Per Click accounts, and each one is designed for a different stage of the marketing funnel.
If you run an e-commerce store, we will likely lead with Performance Max or Shopping. That is a starting point, not a hard rule.

No two businesses are the same, so we collaborate with you to choose the PPC campaign types that fit your goals.
Below are a few of the campaign types we use most. This is not an exhaustive list.

Search Campaign Types & Targeting
Research
Branded
High-Intent
Top Performers
Competitor
Audience segments (Your Data, in-market, custom)

Display Campaign Types & Targeting
Keywords
Placements
Topics
Demographics
In-Market Segments
Affinity Segments
Custom Segments
Remarketing
Your Data Segments

Shopping & Performance Max
Performance Max
Standard Shopping
Dynamic Remarketing

Video & Demand Gen
Demand Gen
Video Views
Video Reach
Ad Sequence

[H2] Ad Best Practices

Intent
Keyword Match Types
Negative Keywords
Quality Score
Ad Assets

IntentThe structure of your Google Ads account controls where your ads appear, when they are served, and which searches trigger them.
If the account is not organized properly, you lose control over how your ads perform and waste spend.
Searchbloom works meticulously to place every ad in the right campaign and ad group, which keeps tracking and improvement straightforward.

Keyword Match TypesKeyword match types tell Google which searches you want your ads to show for. Today there are three:
Broad match
Phrase match
Exact match
Each match type serves a different purpose. Google retired Modified Broad Match in 2021 and folded its behavior into Phrase match.
For the top of the funnel, broad match paired with Smart Bidding can work well. For the middle and bottom of the funnel, phrase and exact match give you tighter control. We pinpoint the right mix and use it to grow your business.

Negative KeywordsNegative keywords block traffic that your keywords would otherwise trigger.
Why block traffic? Say you sell phone cases and we are bidding on “phone cases.” If someone searches Google for “free phone cases,” your ad could show without negative keywords in place.
You would not want that click, because your product is not free. So we add “free” as a negative keyword and your ad does not serve on that query.
We continuously analyze search terms and add negative keywords as part of our PPC campaign optimization process, which keeps your budget focused on buyers.

Quality ScoreQuality Score is how Google rates the relevance and quality of your keywords, ads, and landing pages.
It directly influences your cost per click (CPC) and can make or break account performance.
Because Quality Score matters so much, we analyze it continuously and structure campaigns around it. Most accounts we manage run dedicated Search, Display, and remarketing campaigns with tightly segmented ad groups and targeting for the strongest possible Quality Score.

Ad AssetsExperienced advertisers use ad assets (formerly called ad extensions) to lift click-through rate (CTR) and Quality Score.
As CTR and Quality Score rise, your CPC falls, which lowers your cost per acquisition (CPA). That is exactly what you want.
Searchbloom uses every practical asset for your campaigns. Common ones include:
Sitelink assets
Callout assets
Structured snippet assets
Call assets
Lead form assets
Location assets
Price assets
Image assets

[H3] Intent
IntentThe structure of your Google Ads account controls where your ads appear, when they are served, and which searches trigger them.
If the account is not organized properly, you lose control over how your ads perform and waste spend.
Searchbloom works meticulously to place every ad in the right campaign and ad group, which keeps tracking and improvement straightforward.

[H3] Keyword Match Types
Keyword Match TypesKeyword match types tell Google which searches you want your ads to show for. Today there are three:
Broad match
Phrase match
Exact match
Each match type serves a different purpose. Google retired Modified Broad Match in 2021 and folded its behavior into Phrase match.
For the top of the funnel, broad match paired with Smart Bidding can work well. For the middle and bottom of the funnel, phrase and exact match give you tighter control. We pinpoint the right mix and use it to grow your business.

[H3] Negative Keywords
Negative KeywordsNegative keywords block traffic that your keywords would otherwise trigger.
Why block traffic? Say you sell phone cases and we are bidding on “phone cases.” If someone searches Google for “free phone cases,” your ad could show without negative keywords in place.
You would not want that click, because your product is not free. So we add “free” as a negative keyword and your ad does not serve on that query.
We continuously analyze search terms and add negative keywords as part of our PPC campaign optimization process, which keeps your budget focused on buyers.

[H3] Quality Score
Quality ScoreQuality Score is how Google rates the relevance and quality of your keywords, ads, and landing pages.
It directly influences your cost per click (CPC) and can make or break account performance.
Because Quality Score matters so much, we analyze it continuously and structure campaigns around it. Most accounts we manage run dedicated Search, Display, and remarketing campaigns with tightly segmented ad groups and targeting for the strongest possible Quality Score.

[H3] Ad Assets
Ad AssetsExperienced advertisers use ad assets (formerly called ad extensions) to lift click-through rate (CTR) and Quality Score.
As CTR and Quality Score rise, your CPC falls, which lowers your cost per acquisition (CPA). That is exactly what you want.
Searchbloom uses every practical asset for your campaigns. Common ones include:
Sitelink assets
Callout assets
Structured snippet assets
Call assets
Lead form assets
Location assets
Price assets
Image assets

[H2] Budget Allocation

Adaptive Budgets
Budget allocation should change often. As we collect data from your campaigns, we shift budget toward what is working.
When one campaign outperforms another, we expand the winner and increase its daily budget while pulling spend from less profitable campaigns.
Searchbloom analysts also use forecasting to set daily budgets for each campaign.
We start with the low-hanging fruit, then optimize from there for maximum effect.

Bidding Management
Managing bids is one of the more complex parts of PPC management.
Most accounts now run on Google Smart Bidding. It uses machine learning to set bids in real time toward a target CPA, a target ROAS, or a conversion-value goal.
Smart Bidding is not a set-and-forget switch. Conversion tracking has to be clean, goals have to match your margins, and the strategy has to fit account volume.
A site making $15 per sale on 100 sales a month needs a different approach from a site doing thousands of variable-margin transactions. We match the bidding approach to your economics, not a one-size-fits-all default.

[IMG: We always encourage our partners to get as many 5-start Google reviews as possible. The number of good reviews your Google My Business page has the better your chances you have in ranking in your local area for your target keywords. This is the first step in Local SEO.]

SEARCHBLOOM

[IMG: How do you get 5-star reviews to increase the authority and trustworthiness of your Google My Business page? Ask Searchbloom® and we]

5.0/5.0 Based on 85 Reviews

[H3] Searchbloom created a beauti

[H2] Expert Custom Search Engine Marketing Services
Our strategies are cutting edge, technically sound, and ahead of the curve.

[H4] Schema Markup Generator Tool

Use our Schema.org structured data generators to create JSON-LD & MIcrodata markups to help Google understand your site.

[H4] Snippet Preview Tool

Use this tool to replicate the appearance of a snippet in Google SERPs. This helps you optimize your page titles and descriptions for maximum click-through rate.

[H4] Local SERP Checker

Check local search results from any location in a bunch of different countries and languages.

[H4] PPC Keyword Wrapper Tool

Enter a list of keyword phrases and use this tool to convert your keywords into phrase match and exact match for use in your Google campaigns.

[H4] Campaign URL Builder Tool

With our Campaign URL Builder Tool, you can easily tag URLs with custom campaign variables.

[H4] Keyword Mixer Tool

Increase your team’s efficiency and stop wasting time writing repetitive combinations of keywords with our Keyword Mixer Tool.

[H4] Bulk Word Count Checker

Use our Free tool to check webpage word count in bulk

[H4] Anchor Text Generator Tool

Building relevant backlinks is critical for any website. Use our free tool to generate an anchor profile that is natural to your niche.

[H4] Conversion Rate ROI Calculator

Use our free conversion rate ROI calculator to determine if CRO is a good fit for you.

[H3] Looking for custom solutions designed for your business?

Searchbloom’s experts will provide you with actionable recommendations to help your website perform better.
Free Marketing Plan