SOTSU (株式会社創通)

← Back to Marketing, SEO & Advertising Agencies BS Detector Get Business Strategy

Industry Context — Common BS Fingerprints in Marketing, SEO & Advertising Agencies

Generic Claims: we grow businesses, results that speak for themselves, your marketing partner, proven track record…

Red Flags: guaranteed rankings or specific position promises, case studies with no client names or metrics, proprietary tools that are rebranded free tools, results claims without timeframes or baselines…

Semantic Drift Patterns: homepage claims data-driven but case studies show no metrics, claims full-service but team is three people, homepage targets enterprise but case studies are local businesses, claims proprietary methodology but describes standard practices…

Proof Expectations: named client case studies with before-and-after metrics, specific revenue or traffic numbers achieved, verified vendor partnerships with tier levels, team member profiles with specific expertise and career history…

(https://sotsu.co.jp) 📸 Data Snapshot: June 19, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)

HOMEPAGE SOTSU・創通 (https://sotsu.co.jp)

Title

SOTSU・創通

Meta

球場看板などのスポーツ広告代理業および放送代理業を総合的にプロデュースする「株式会社創通」のコーポレートサイト。

H1 世界中を感動の渦に巻き込む “創る届ける育てる” Pulling the world a flood of emotions “Creation, Delivery, Cultivation”

H2 ABOUT US会社概要

H2 CAREERS新卒・中途に関する採用情報はこちら

H2 CONTACTお問い合わせはこちら

H2 NEWS

H3 決算公告

H3 その他の法定公告

H3 関連会社

NAV_HEADER_REPEATED_FOOTER 利用規約 | SOTSU・創通 (https://sotsu.co.jp/regulations/)

Title

利用規約 | SOTSU・創通

Meta

球場看板などのスポーツ広告代理業および放送代理業を総合的にプロデュースする「株式会社創通」のコーポレートサイト。

H2 REGULATIONS利用規約

NAV_HEADER_REPEATED_FOOTER プライバシーポリシー | SOTSU・創通 (https://sotsu.co.jp/privacypolicy/)

Title

プライバシーポリシー | SOTSU・創通

Meta

球場看板などのスポーツ広告代理業および放送代理業を総合的にプロデュースする「株式会社創通」のコーポレートサイト。

H2 PRIVACY POLICYプライバシーポリシー

NAV_HEADER_REPEATED_FOOTER ウェブアクセシビリティ方針 | SOTSU・創通 (https://sotsu.co.jp/webaccessibility/)

Title

ウェブアクセシビリティ方針 | SOTSU・創通

Meta

球場看板などのスポーツ広告代理業および放送代理業を総合的にプロデュースする「株式会社創通」のコーポレートサイト。

H2 WEB ACCESSIBILITYウェブアクセシビリティ方針

📝 The Narrative — clean text per page (Info Density · Semantic Coherence)

HOMEPAGE (https://sotsu.co.jp) SOTSU・創通

[H1] 世界中を
感動の渦に巻き込む
“創る 届ける 育てる”
Pulling the world a flood of emotions
“Creation, Delivery, Cultivation”

[H2] ABOUT US会社概要

商号
株式会社 創通
沿革はこちら

英文名
SOTSU CO.,LTD.

資本金
414,750千円（2026年3月末現在）

住所
〒167-0051東京都杉並区荻窪4-30-16 藤澤ビル ホワイトベース

決算日
3月31日

役員
代表取締役社長(非常勤)　難波秀行　
取締役(非常勤)　田村　烈
取締役(非常勤)　服部知博
取締役(非常勤)　塩谷　寛
監査役(非常勤)　横倉源太

事業内容
放送代理事業・スポーツ広告事業

[H3] 決算公告

2026.06.09
2026年3月期PDF [252KB]

2025.06.09
2025年3月期PDF [225KB]

2024.06.10
2024年3月期PDF [223KB]

2023.06.07
2023年3月期PDF [184KB]

2022.06.07
2022年3月期PDF [182KB]

[H3] その他の法定公告

現在、掲載されている情報はありません。

[H3] 関連会社

[IMG: 株式会社バンダイナムコホールディングス]

株式会社バンダイナムコホールディングス

[IMG: 株式会社バンダイナムコフィルムワークス]

株式会社バンダイナムコフィルムワークス

[IMG: エコーズ株式会社]

エコーズ株式会社

[H2] CAREERS新卒・中途に関する採用情報はこちら

[H2] CONTACTお問い合わせはこちら

[H2] NEWS

VIEW ALL

2026.02.05プレスリリース

バンダイナムコグループ映像音楽ユニット内再編についてPDF

[IMG: PAGE TOP]

1083 chars

SUB-PAGE · THIN (https://sotsu.co.jp/regulations/) 利用規約 | SOTSU・創通

0 chars

SUB-PAGE · THIN (https://sotsu.co.jp/privacypolicy/) プライバシーポリシー | SOTSU・創通

0 chars

SUB-PAGE · THIN (https://sotsu.co.jp/webaccessibility/) ウェブアクセシビリティ方針 | SOTSU・創通

0 chars

🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)

4Review mentions (all pages)

0External proof links (all pages)

Page	Reviews	Proof links
/ (home)	1	0
/regulations/	1	0
/privacypolicy/	1	0
/webaccessibility/	1	0

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)

Homepage schema

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.sotsu.co.jp/#breadcrumblist",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "@id": "https://www.sotsu.co.jp#listItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "Organization",
            "@id": "https://www.sotsu.co.jp/#organization",
            "name": "SOTSU・創通",
            "description": "球場看板などのスポーツ広告代理業および放送代理業を総合的にプロデュースする「株式会社創通」のコーポレートサイト。",
            "url": "https://www.sotsu.co.jp/"
        },
        {
            "@type": "WebPage",
            "@id": "https://www.sotsu.co.jp/#webpage",
            "url": "https://www.sotsu.co.jp/",
            "name": "SOTSU・創通",
            "description": "球場看板などのスポーツ広告代理業および放送代理業を総合的にプロデュースする「株式会社創通」のコーポレートサイト。",
            "inLanguage": "ja",
            "isPartOf": {
                "@id": "https://www.sotsu.co.jp/#website"
            },
            "breadcrumb": {
                "@id": "https://www.sotsu.co.jp/#breadcrumblist"
            },
            "datePublished": "2023-12-05T03:53:23+09:00",
            "dateModified": "2026-03-30T10:54:32+09:00"
        },
        {
            "@type": "WebSite",
            "@id": "https://www.sotsu.co.jp/#website",
            "url": "https://www.sotsu.co.jp/",
            "name": "SOTSU・創通",
            "description": "球場看板などのスポーツ広告代理業および放送代理業を総合的にプロデュースする「株式会社創通」のコーポレートサイト。",
            "inLanguage": "ja",
            "publisher": {
                "@id": "https://www.sotsu.co.jp/#organization"
            }
        }
    ]
}

/regulations/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.sotsu.co.jp/regulations#breadcrumblist",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "@id": "https://www.sotsu.co.jp#listItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.sotsu.co.jp",
                    "nextItem": {
                        "@type": "ListItem",
                        "@id": "https://www.sotsu.co.jp/regulations#listItem",
                        "name": "利用規約"
                    }
                },
                {
                    "@type": "ListItem",
                    "@id": "https://www.sotsu.co.jp/regulations#listItem",
                    "position": 2,
                    "name": "利用規約",
                    "previousItem": {
                        "@type": "ListItem",
                        "@id": "https://www.sotsu.co.jp#listItem",
                        "name": "Home"
                    }
                }
            ]
        },
        {
            "@type": "Organization",
            "@id": "https://www.sotsu.co.jp/#organization",
            "name": "SOTSU・創通",
            "description": "球場看板などのスポーツ広告代理業および放送代理業を総合的にプロデュースする「株式会社創通」のコーポレートサイト。",
            "url": "https://www.sotsu.co.jp/"
        },
        {
            "@type": "WebPage",
            "@id": "https://www.sotsu.co.jp/regulations#webpage",
            "url": "https://www.sotsu.co.jp/regulations",
            "name": "利用規約 | SOTSU・創通",
            "description": "球場看板などのスポーツ広告代理業および放送代理業を総合的にプロデュースする「株式会社創通」のコーポレートサイト。",
            "inLanguage": "ja",
            "isPartOf": {
                "@id": "https://www.sotsu.co.jp/#website"
            },
            "breadcrumb": {
                "@id": "https://www.sotsu.co.jp/regulations#breadcrumblist"
            },
            "datePublished": "2023-11-20T13:24:40+09:00",
            "dateModified": "2026-03-22T20:54:57+09:00"
        },
        {
            "@type": "WebSite",
            "@id": "https://www.sotsu.co.jp/#website",
            "url": "https://www.sotsu.co.jp/",
            "name": "SOTSU・創通",
            "description": "球場看板などのスポーツ広告代理業および放送代理業を総合的にプロデュースする「株式会社創通」のコーポレートサイト。",
            "inLanguage": "ja",
            "publisher": {
                "@id": "https://www.sotsu.co.jp/#organization"
            }
        }
    ]
}

/privacypolicy/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.sotsu.co.jp/privacypolicy#breadcrumblist",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "@id": "https://www.sotsu.co.jp#listItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.sotsu.co.jp",
                    "nextItem": {
                        "@type": "ListItem",
                        "@id": "https://www.sotsu.co.jp/privacypolicy#listItem",
                        "name": "プライバシーポリシー"
                    }
                },
                {
                    "@type": "ListItem",
                    "@id": "https://www.sotsu.co.jp/privacypolicy#listItem",
                    "position": 2,
                    "name": "プライバシーポリシー",
                    "previousItem": {
                        "@type": "ListItem",
                        "@id": "https://www.sotsu.co.jp#listItem",
                        "name": "Home"
                    }
                }
            ]
        },
        {
            "@type": "Organization",
            "@id": "https://www.sotsu.co.jp/#organization",
            "name": "SOTSU・創通",
            "description": "球場看板などのスポーツ広告代理業および放送代理業を総合的にプロデュースする「株式会社創通」のコーポレートサイト。",
            "url": "https://www.sotsu.co.jp/"
        },
        {
            "@type": "WebPage",
            "@id": "https://www.sotsu.co.jp/privacypolicy#webpage",
            "url": "https://www.sotsu.co.jp/privacypolicy",
            "name": "プライバシーポリシー | SOTSU・創通",
            "description": "球場看板などのスポーツ広告代理業および放送代理業を総合的にプロデュースする「株式会社創通」のコーポレートサイト。",
            "inLanguage": "ja",
            "isPartOf": {
                "@id": "https://www.sotsu.co.jp/#website"
            },
            "breadcrumb": {
                "@id": "https://www.sotsu.co.jp/privacypolicy#breadcrumblist"
            },
            "datePublished": "2023-11-28T03:22:16+09:00",
            "dateModified": "2026-03-23T09:45:38+09:00"
        },
        {
            "@type": "WebSite",
            "@id": "https://www.sotsu.co.jp/#website",
            "url": "https://www.sotsu.co.jp/",
            "name": "SOTSU・創通",
            "description": "球場看板などのスポーツ広告代理業および放送代理業を総合的にプロデュースする「株式会社創通」のコーポレートサイト。",
            "inLanguage": "ja",
            "publisher": {
                "@id": "https://www.sotsu.co.jp/#organization"
            }
        }
    ]
}

/webaccessibility/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.sotsu.co.jp/webaccessibility#breadcrumblist",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "@id": "https://www.sotsu.co.jp#listItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.sotsu.co.jp",
                    "nextItem": {
                        "@type": "ListItem",
                        "@id": "https://www.sotsu.co.jp/webaccessibility#listItem",
                        "name": "ウェブアクセシビリティ方針"
                    }
                },
                {
                    "@type": "ListItem",
                    "@id": "https://www.sotsu.co.jp/webaccessibility#listItem",
                    "position": 2,
                    "name": "ウェブアクセシビリティ方針",
                    "previousItem": {
                        "@type": "ListItem",
                        "@id": "https://www.sotsu.co.jp#listItem",
                        "name": "Home"
                    }
                }
            ]
        },
        {
            "@type": "Organization",
            "@id": "https://www.sotsu.co.jp/#organization",
            "name": "SOTSU・創通",
            "description": "球場看板などのスポーツ広告代理業および放送代理業を総合的にプロデュースする「株式会社創通」のコーポレートサイト。",
            "url": "https://www.sotsu.co.jp/"
        },
        {
            "@type": "WebPage",
            "@id": "https://www.sotsu.co.jp/webaccessibility#webpage",
            "url": "https://www.sotsu.co.jp/webaccessibility",
            "name": "ウェブアクセシビリティ方針 | SOTSU・創通",
            "description": "球場看板などのスポーツ広告代理業および放送代理業を総合的にプロデュースする「株式会社創通」のコーポレートサイト。",
            "inLanguage": "ja",
            "isPartOf": {
                "@id": "https://www.sotsu.co.jp/#website"
            },
            "breadcrumb": {
                "@id": "https://www.sotsu.co.jp/webaccessibility#breadcrumblist"
            },
            "datePublished": "2025-03-14T12:41:55+09:00",
            "dateModified": "2026-03-22T20:55:33+09:00"
        },
        {
            "@type": "WebSite",
            "@id": "https://www.sotsu.co.jp/#website",
            "url": "https://www.sotsu.co.jp/",
            "name": "SOTSU・創通",
            "description": "球場看板などのスポーツ広告代理業および放送代理業を総合的にプロデュースする「株式会社創通」のコーポレートサイト。",
            "inLanguage": "ja",
            "publisher": {
                "@id": "https://www.sotsu.co.jp/#organization"
            }
        }
    ]
}

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30

Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?

Semantic Coherence 0 / 20

Compare the homepage promise against the sub-page reality. Do they hold the same line?

Trust & Proof 0 / 20

Weigh review mentions against actual external proof links. Claims without verification = theatre.

Commodity Fingerprint 0 / 15

Check headings & narrative against the industry clichés in the setup above.

Identity & Authority 0 / 15

Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?

Your predicted BS score 0 / 100

💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

BS Level

Marketing, SEO & Advertising Agencies

45.1 Avg BS

Based on 1851 businesses audited.

✓ Less BS than average

SOTSU (株式会社創通) has 4.1 points less BS than the average for Marketing, SEO & Advertising Agencies.

BS Detector

Marketing, SEO & Advertising Agencies BS: SOTSU (株式会社創通) (sotsu.co.jp)

https://sotsu.co.jp 📍 Industry: Marketing, SEO & Advertising Agencies

41 BS / 100

Expert Verdict

SOTSU is a transparent corporate ghost; it provides an honest look at its balance sheet while remaining entirely silent on its actual craft. It isn’t selling a service to you; it is fulfilling a regulatory requirement to exist online, wrapped in a single layer of emotional brand fluff.

Info Density Power-words vs. Substance ratio.

27% BS

Semantic Coherence Homepage promise vs. Sub-page reality.

50% BS

Trust & Proof Verifiable evidence vs. Trust Theatre.

55% BS

Commodity Fingerprint Detection of industry clichés/templates.

27% BS

Identity & Authority Expert verifiability & Schema depth.

53% BS

BS Reduction Prescription

Populate the empty sub-pages (Regulations, Privacy) with actual text to fix the technical credibility gap. Replace the generic H1 with a specific reference to a notable sports advertising project or broadcasting achievement. Integrate Person schema for the listed directors including links to their professional backgrounds to ground the authority claims. Add a dedicated ‘Works’ or ‘Portfolio’ section to bridge the gap between the sports advertising claim and the lack of visual evidence.

Industry Match & Score Summary

Industry Classification

The site aligns with the broadcasting and advertising sector, specifically as a corporate hub for a legacy media entity. However, there is a total absence of current advertising industry jargon or service-led marketing, making it feel more like an investor relations portal than an agency.

“The score of 41 is driven by the severe Semantic Drift between emotional brand claims and dry financial content, as well as Authority Gaps in the technical site structure. While the site avoids high-density marketing jargon, its Trust Theatre flags (unverified reviews) and lack of specific performance evidence prevent a lower BS score.”

See Full BS Audit →

Analysis Disclosure & Source Attribution

This training module utilizes a snapshot of public data from SOTSU (株式会社創通), captured on June 19, 2026, to demonstrate how machine logic evaluates different types of business narratives.

Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.

Notice to SOTSU (株式会社創通): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.

Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://sotsu.co.jp to view the most current version of its content and learn from the source what this company is about and what it offers.

Brand AI Reputation

Training Example: SOTSU (株式会社 創通) – Review the Data, Give Your Score & Compare to the Real AI Evaluation