Training Example: That Marketing Guy – Review the Data, Give Your Score & Compare to the Real AI Evaluation

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[H2] Every Business DeservesGood Marketing.
[H2] Especially Yours.

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[H2] Every Business DeservesGood Marketing.
[H2] Especially Yours.

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[H1] A Penny for Our Thoughts
[H3] This One is for The Team.
Published on Oct 05, 2021In every project, we always start with "why". And then we ask "why the hell not".Click Here to Continue Reading
[H3] Hindsight 20/20
Published on Dec 31, 20202020 was a difficult year for many. This is what we learnt adjusting to the new normal and using technology to optimise our work-from-home procedures. We also won our first Marketing Interactive Award. Click Here to Continue Reading
[H3] You Don't Want Leads
Published on Aug 17, 2020I recently got connected to several prospects who were looking for support from an agency on a lead generation campaign. It won't be the last time that a business wants leads, leads, and more leads. It will also not be the last time that I reply with: "You don't want leads. You want relationships."Click Here to Continue Reading
[H3] Why Social Media Is Essential
Published on June 18, 2020At The Marketing Guy, we believe that companies should strive to create value effect positive change in their communities, countries and for humanity. We believe that good marketing accelerates that vital transformation and we want to support businesses as they embark on an always-on journey of value creation.Click Here to Continue Reading
[H3] Parenting. Marketing. Same thing.
Published on June 03, 2020
[IMG: My wife snapped this while I was on an internal video-call with the team, and doing my best to juggle the attention from both kids.]
Marketing requires the insane skill of getting the attention from the right target audience, by saying the right things, at the right time, and then some. But what happens when an ad tries to get your attention every few seconds? Everyone is trying to sell something to someone.Click Here to Continue Reading
[H3] The odd experience of returning to work - from home - after maternity leave
Published on May 31, 2020My second child, Harper was born in February this year amidst a pandemic.Unlike with my first, we didn't celebrate her birth with friends and extended family. Visitation at the hospital was strictly restricted, and holding a large gathering didn't feel like a socially responsible thing to do (even before the Circuit Breaker measurements kicked in).Click Here to Continue Reading
[H3] 2019 in Review
Published on December 12, 2019What a year it's been for us at That Marketing Guy.We've won and lost clients; worked on projects we loved and grit our teeth through those we didn't like as much. We've had our work displayed in the open, but put in even more hours into those that nobody else will see. Whatever it may be, I hope that everyone in the team has something to be proud of from the past year.Click Here to Continue Reading
[H3] Marketing is key to SMEs going regional.
Published on May 24, 2016There are many opportunities for SMEs to expand outwardly in the Asia Pacific region and across the world.  According to official data, small and medium enterprises (SMEs) contribute heavily to the GDPs of our neighbouring economies. Click Here to Continue Reading
[H2] You're finally intrigued. Now, let’s talk over coffee.
You're still buying.Let's Schedule a Time.Report abuseReport abuseThis site uses cookies from Google to deliver its services and to analyze traffic. Information about your use of this site is shared with Google. By clicking "accept", you agree to its use of cookies. Cookie PolicyRejectAccept

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[H1] Crafting Affinity. Creating Advocacy.
[H2] Our Clients work with us to build brands that engage with their audience meaningfully to build affinity and create advocates.
[H2] How, you might ask?
[H2] Fundamentals are key.
If you have an idea of your objective(s), challenges and constraints, let us know. We will work with you to actualise them. But know this: every approach in marketing stems from the very basics, and we'll walk them through with you.
[H2] Consultation
We will learn your purpose and understand the objectives that you are aiming towards, as well as the constraints that you face.
[H2] Strategy Development
Here's where we develop the solution that would meet your objectives while having your constraints in mind.
[H2] Management & Execution
Fail to plan, and you'll plan to fail. We will map out the milestones from start to end.
[H2] Analyse
What went well, and what could've been done better? Here's where we run through how to prepare ourselves for the next steps.
[H2] Branding Strategies
“If people believe they share values with a company, they will stay loyal to the brand.” Howard SchultzStarbucks
[H2] Marketing Campaigns
"If you don't like what is being said, then change the conversation." Don DraperMadmen(yes, we're even quoting from our favourite TV shows)
[H2] Content Development
“We need to stop interrupting what people are interested in and be what people are interested in.” Craig Davis, former Chief Creative Officer; J. Walter Thompson.
[H2] Marketing Operations
“Business has only two functions — marketing and innovation.”Peter DruckerMarketing Consultant
[H2] Here are some projects that we are (have been) working on.
Oh... Look what we've done.
[H2] In Broader Aspects
Organisations have varied needs, and may already have existing configurations that need us to conform to.
[H2] Leaders
Harness the transformative power of marketing to create meaningful change that builds your brand
[H2] Managers
Set and achieve result-driven and measurable marketing goals that aligns with business outcomes
[H2] Executives
Create great work that engage and excite to make a lasting impression on your audience
[H2] We know we're good, but don't just take our word for it.
Good agencies are like bras - hard to find one you're comfortable with, always provides support, holds you tight and is always close to your heart.Life in the music industry is ever-changing, oftentimes at breakneck speeds, intrinsically intangible and boundlessly challenging. Music is also exhilarating, inspiring, deeply personal and incredibly dynamic. Of all the agencies we have had over the years, the team at That Marketing Guy were the very first ones who stepped up to the boogie-woogie from start to finish, gamely side-stepping to the erratic rhythm of overnight surprise music drops, rapid changes in creative and release plans, and all the notorious habits that the very worst clients from hell are infamous for. They were quick to grasp the importance of each artist's individual concept and aesthetics, translating them into engaging social media content for a deeply curated Instagram feed. They were there with us every step of the way from midnight in-store setups to create highly Instagrammable fan pop-ups for The 1975, Shawn Mendes and Billie Eilish, to overnight transformations for our Frozen II outdoor activations under impossibly tight timelines, they brought us peace of mind and the opportunity for much-needed sleep in sacrifice of their own, and were always patient when we were not. As an agency they celebrated and wept at our successes and disappointments alongside us, sometimes even more deeply - especially when perfectly conceived plans has to be scuttled last minute. Most importantly, they were our voice of reason and had the courage to tell us "no" when at times all we wanted to hear was "yes", and they never stopped showing up for us.If in Marilyn Manson's words, "music is the strongest form of magic" then That Marketing Guy would be the wand in the caster's hand.Cecilia WeeMarketing ManagerUniversal Music SingaporeRead all client testimonials.
[H2] You're finally intrigued. Now, let’s talk over coffee.
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[H1] We should talk.
[H1] Let's schedule a time.
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[H1] Flexing Our Awards and Features
[H3] Financial Times Recognises That Marketing Guy Among Asia-Pacific's Fastest Growing Companies
Published on March 19, 2025That Marketing Guy has been named in the Financial Times' High-Growth Companies Asia-Pacific 2025 list, securing the 246th position. This prestigious recognition from a leading global publication underscores the company's significant growth and the impactful results delivered across the APAC region.Click Here to Continue Reading
[H3] That Marketing Guy Featured on The Straits Times' Singapore’s Fastest Growing Companies List
Published on January 22, 2025That Marketing Guy is proud to be listed among Singapore's Fastest-Growing Companies 2025 by The Straits Times, securing the 53rd position. This achievement acknowledges the company's robust local growth and unwavering commitment to client success in Singapore. Click Here to Continue Reading
[H3] How can APAC marketers maximise their social spend in 2024?
Published on January 11, 2024Will Lee, managing director, That Marketing Guy said marketers have to realise that replicating assets in different social channels may not garner as much as they would like.  They must be clear on what they would want from social media[...] If they are seeing it as a media channel where they can attract like-minded individuals and then add value to their lives, then they can better measure the impact that social media has for their business,” he added. Click Here to Continue Reading
[H3] How SG agencies can do better in 2024, according to adland CEOs
Published on January 03, 2024Lee said that as we look ahead to 2024, the advertising industry would not only need to adapt to technological advancements, but also harness them for a deeper connection with audiences. This involves infusing creativity into every aspect of its work, from branding and public relations to advertising and digital marketing.Click Here to Continue Reading
[H3] Telum Talks To: Will Lee, Founder and Managing Director at That Marketing Guy
Published in November 2023Boutique integrated marketing agency and consultancy, That Marketing Guy, was founded by Will Lee in Singapore in 2012. Telum spoke with Will about how brands can leverage social media to strengthen their image. Click Here to Continue Reading
[H3] Singapore's Ministry of Transport hands social media remit to That Marketing Guy
Published on July 26, 2023Singapore's Ministry of Transport has handed its social media remit to integrated marketing and communications agency That Marketing Guy, according to GeBiz documents seen by MARKETING-INTERACTIVE. The appointment is for one year with the option to extend for another year.Click Here to Continue Reading
[H3] Takagi Ramen's brand sentiments plummet following Tan Chuan-Jin and Cheng Li Hui social post
Published on July 20, 2023Will Lee, the managing director of That Marketing Guy, noted that when brands try to garner attention by leveraging current affairs involving the professional and personal lives of individuals in peril, it provides no value to anyone other than the brand."Trendjacking is a very noteworthy tactic. It allows the brand to insert itself into the latest topic on everyone's mind. And many brands have tasted success," Click Here to Continue Reading
[H3] Singapore Prison Service hands social media remit to That Marketing Guy
Published on July 17, 2023Singapore Prison Service (SPS) has handed its social media remit to integrated marketing and communications agency That Marketing Guy, according to GeBiz documents seen by MARKETING-INTERACTIVE.Click Here to Continue Reading
[H3] MoneyOwl rolls out adorable campaign to raise brand awareness and financial literacy
Published on July 12, 2023NTUC social enterprise MoneyOwl has rolled out a new campaign aimed at raising brand awareness and to encourage greater financial awareness with the introduction of a new friend for MoneyOwl to encourage more relatable dialogue.Click Here to Continue Reading
[H3] Taylor Swift's UOB ticket presale: What more can be done to retain consumers?
Published on July 05, 2023Will Lee, the managing director of That Marketing Guy agreed by noting that the concert was a good opportunity for UOB to grow its base of younger customers and that this was a good way for them to learn about the demographic and what would benefit and add value to their lives. Click Here to Continue Reading
[H3] NTUC LearningHub picks integrated marketing and comms agency for 2023 branding efforts
Published on June 30, 2023NTUC LearningHub has appointed integrated marketing and communications agency That Marketing Guy to develop its 2023 brand campaign after a competitive tender process. The new brand campaign is expected to be launched in the fourth quarter of 2023.Click Here to Continue Reading
[H3] That Marketing Guy's journey in creating a winning strategy
Published on Oct 05, 2021The past two years have been incredibly challenging for everyone. In 2021 and beyond, we hope to have more opportunities to tell stories of empathy, hope and resilienceClick Here to Continue Reading
[H3] Hit the jackpot with choose-your-own-adventure film
Published on June 16, 2021Instead of using the tried and tested method of tugging at heartstrings or pushing out discounts and lowering prices, MSIG Singapore worked with That Marketing Guy for a choose-your-own-adventure film titled "Help Me Leh". Click Here to Continue Reading
[H3] That Marketing Guy on marketing in 2021
Published on December 21, 2020Considering everything, we did well in 2020. We are readying ourselves for 2021 and here’s what we spoke to Marketing Magazine Group about.Click Here to Continue Reading
[H3] Small Business, Big Dreams: Meet "That Marketing Guy"
Published on October 06, 2020‍Swingvy recently sat down with Will Lee to learn more about his vision, the business, and his goals and hopes for the future. He shares insights to inspire other small and medium business owners and speaks of the challenges and opportunities he’s experienced on his journey.Click Here to Continue Reading
[H3] Branding Beardos: Towkay Talks
Published on Sept 11, 2020Sometimes, you just have to strike out on your own. That’s the story of this week’s Towkay, Will Lee, boss of That Marketing Guy. Funny, honest and witty, Will talks about scaling up his company, shady awards shows and why listing your company isn’t always the best option.Click Here to Watch
[H3] How HOOQ 'terrorised' KOLs to drive hype for its comedy series
Published on December 16, 2020Last year, the now-defunct Asian OTT service HOOQ launched its first Singaporean original comedy series titled "She's a terrorist and I love her", which touched on controversial topics such as racism, sexism, and nepotism in the workplace. Click Here to Continue Reading
[H2] PRISM Award 2023
Outstanding Employee Engagement (Merit)
[H2] Agency of the Year Awards 2023
Consultant of the Year (Silver)Consultant of the Year (Local Hero)Content Marketing Agency of the Year (Finalist)Full Service Agency of the Year (Finalist)Performance Marketing Agency of the Year (Finalist)Social Media Marketing Agency of the Year (Finalist)Integrated Marketing Agency of the Year (Finalist)Agency Leader of the Year (Finalist)Best Agency Culture (Finalist)
[H2] MARKies Awards 2023
Most Creative - B2B Marketing (Bronze)Most Creative - Comms/PR (Finalist)Most Creative - Digital (Finalist)Most Creative - Govt Sector/Non-Profit Marketing (Finalist)Most Creative - Launch/Relaunch (Finalist)Most Effective Use - B2B Marketing (Finalist)Most Effective Use - Govt Sector/Non-Profit Marketing (Finalist)Most Effective Use - Influencers/KOLs (Finalist)Most Effective Use - Social Media (Finalist)
[H2] Ad World Masters
Silver - Agency of the Year 2022Silver - Agency of the Year 2021Silver - Agency of the Year 2020Silver - Agency of the Year 2019
[H2] Agency of the Year Awards 2022
Independent Agency of the Year (Bronze)Boutique Agency of the Year (Finalist)Full Service Agency of the Year (Finalist)Integrated Marketing Agency of the Year (Finalist)Agency Leader of the Year (Finalist)Agency Team of the Year (Finalist)
[H2] MARKies Awards 2022
Most Creative - Comms/PR (Gold) - Fatboy'sMost Effective Use - Audio (Silver)Most Creative - Govt Sector/Non-Profit Marketing (Finalist)Most Creative - Audio (Finalist)Most Creative - Integrated Media (Finalist)Most Creative - Video (Finalist)
[H2] Agency of the Year Awards 2021
Rising Star (Gold)Agency Leader of the Year (Finalist)Boutique Agency of the Year (Finalist)Full-Service Agency of the Year (Finalist)Mobile Marketing Agency of the Year (Finalist)
[H2] MARKies Awards 2021
Most Creative – Customer Engagement (Bronze) - MSIGMost Effective Use – Video (Bronze) - MSIGBest Art Director / Designer (Bronze)Best Planner (Bronze)Most Creative – Digital (Finalist) - MSIGMost Creative – Video (Finalist) - MSIGMost Creative – Experiential (Finalist) - Tower Transit SingaporeMost Creative – Government Sector / Non-Profit Marketing (Finalist) - NTUC LearningHubMost Effective Use – Government Sector / Non-Profit Marketing (Finalist) - NTUC LearningHubMost Creative – Influencers / KOLs (Finalist) - HOOQMost Effective Use – Experiential (Finalist) - HOOQ
[H2] Marketing Excellence Awards 2020
Excellence in Experiential Marketing (Silver) - HOOQExcellence in Gamification (Finalist) - 7-Eleven SingaporeExcellence in Customer Engagement (Finalist) - 7-Eleven SingaporeExcellence in Social Media Marketing (Finalist) - DSO National Laboratories Excellence in Public Sector / Non-Profit Marketing (Finalist) - NTUC LearningHub
[H2] You're finally intrigued. Now, let’s talk over coffee.
You're still buying.Let's Schedule a Time.Report abuseReport abuseThis site uses cookies from Google to deliver its services and to analyze traffic. Information about your use of this site is shared with Google. By clicking "accept", you agree to its use of cookies. Cookie PolicyRejectAccept